J . People of every nation on the globe' i»ip8||SS?^WP^pi>*'^Wiihep probably use^~ P the beautiful thoroughfares of San Diego, California, and no doubt a percentage I of them, noting the municipal efficiency apparent there, broadcast the part §f talten in cleanliness operations by several units, liite this one, of the Industrial tractor and refuse dump trailer. ''Implement Houses of the Future'

COMMENTING UPON A NEW SPIRIT IN THE FARM EQUIPMENT BUSINESS, OF WHICH THE ROBERTS IMPLEMENT CO., HAYWARD, CALIFORNIA, IS TYPICAL, THE Imf)Iement Record SAYS, "OUT OF THE DOLDRUMS, THE INDIFFERENCE, THE UNREST AND THE SHIRKING THAT THE RETAIL IMPLEMENT TRADE HAS PASSED THROUGH IN THE LAST THREE •" ' " - OR FOUR YEARS, HERE AND THERE ARE EMERGING RETAIL IMPLEMENT HOUSES OF THE FUTURE, CUT TO A NEW MEASURE, DEMONSTRATING NEW POSSIBILITIES, SEIZ­ ING NEW OPPORTUNITIES. A DOZEN OR MORE INSTITUTIONS COME TO MIND A? EXEMPLIFYING THE NEW STANDARD IN IMPLEMENT RETAILING, BUT WE MAY WELL TAKE THE ROBERTS IMPLEMEN T CO. AS AN EXAMPLE, SINCE THIS FIRM HAS JUST MOVED INTO A NEW BUILDING (AT LEFT) AND IS GROWING AND DEVELOPING WITH CONSISTENT REGULARITY."

PROGRESSIVE IS WRITTEN ALL 0\l!R rill'SI! VIEWS OP THE McCORMICK- DEERING HOME CONDUCTED BY RUTLHDGE &• CO., FLOYDADA, TEXAS. AN INVITING STORE FRONT, AND AN INTERIOR IMPRESSIVE OF EFFICIENCY, SERVICE AND COMPETENT MANAGEMENT ARE'SOME OF THE OUTSTANDING PHYSICAL QUALITIES APPARENT TO THE READER AS THEY UNDOUBTEDLY ARE TO THE CUSTOMERS WHO PUT THEIR MONEY WHERE THEY FIND THESE QUALITIES. MR. RUTLEDGE 13 A FORMER MAYOR. SECRETARY OF THE COMMERCIAL CLUB AND HAS HEl I> ill 111 i' I IKI I' OFFICES. THE OTHER MEMBERS OF THE FIRM ARE MR. MARTIN, IN CHARGE OF SALES AND SERVICE. AND MR. ZIMMERMAN, WHO HAS CHARGE OF THB OFFICE, BESIDES HAVING LARGE CATTLE INTERESTS. AMARILLO BRANCH CALLS THE THREE, "GO-GETTERS," AND IF WE HAD ONLY THESE PICTURES TO GO ON, WE'D SAY THEY CERTAINLY MUST BE.

ANOTHER MCCORMICK-DEERING DEALER WHO EXHIBITS PLENTY OF THE NEW SPIRIT IN FARM EQUIPMENT SELLING IS J. E. CARSON W SONS, MACOMB, ILLINOIS, THE FIRST FLOOR INTERIOR OF WHOSE NEW BUILDING IS PICTURED AT LEFT AND BELOW. THB BUILDING IS SO FEET BY 161 FEET, HAS OVER 100 FEET OF GLASS, AND IS CONSTRUCTED OF FIRE-PROOF MATERIAL, EX­ CEPT THE FLOORS. THE BASEMENT IS REACHED BY THREE RAMPS, ONE AT THE FRONT AND TWO IN THE REAR AND IS EQUIPPED FOR TRACTOR AND AUTO MOBILE SERVICEING. THE MAIN FLOOR CONTAINS THE IMPLEMENT DISPLAY SPACE AND STOCKS OF OTHER LINES, AS SHOWN. A LADIEs' REST ROOM AND CONFERENCE ROOM ARE ON A ROOMY BALCONY AND THERE ARE NUMEROUS OTHER DESIRABLE FITMENTS. THIRTY-EIGHT YEARS IN BUSINESS HAS NOT TAKEN THE EDGE OFF THE FIRM'S ENTERPRISE AND INI­ TIATIVE. ON THE CONTRARY THAT LONG EXPERIENCE HAS GIVEN IT UN8HAKE- ABLE CONFIDENCE IN THE FUTURE. IT BELIEVES IN ITS OWN MISSION TO GROW AND EXPAND UNDER THE FRUITFUL INFLUENCE OF THE POWER FARM­ ING ERA THAT IS SO DECIDEDLY REVAMP­ ING AGRICULTURAL METHODS. Page 2 HARVES WORLD

The Outloo\ For Our Industry Excerpts from an Address by VICE PRESIDENT A. E. McKINSTRY Before the ThirtyFirst Annual Convention of the Iowa Implement Dealers' Association, Ames, Iowa, January 5, 1927

N our side of the industry, and on your side too, one of the things on which we necessarily spend much time and thought is exactly expressed in the title assigned to me for these remarks— O The Outlook for our Industry. For a moment let us consider the broad conditions of national business that bear a distinct relation to the welfare of agriculture and hence to our own business. I am happy to say that, from all I have observed, tl^e foremost thinkers and students of American finance, commerce, and industry seem to be agreed that a sound and reasonable period of general prosperity lies ahead of us. How long it will last they are not so willing to prophesy, but they do tell us that conditions are going to be fair throughout this year. There are no signs on the horizon of approaching trouble for the nation's business as a whole. Usually a period of general depression is immediately preceded by rising prices and tightening credit. No such conditions now exist or can be foreseen. Prices in general are stable, and money and credit are easy. The country appears to be going ahead soberly, prudently, energetically, and confidently ^r'u M j^ ^°^ °^ wiping out the last traces of the disaster of 1921, and with the still more important job of building for a new and solid prosperity. What, then, of agriculture? What is going to be the Income situation of the farmer when this year s crops are made and sold? How far will he be able to go this year toward replacing the worn- out and out-of-date equipment that eats up or eats into profits with the new and more elificient machines that make his labor more productive and more profitable? Now you men are probably as distrustful as I am when it comes to general averages, general in­ dications, and per capita statistics. The trouble with these generalizations is that they ordinarily fail to fit when we try to match them up against individual experience and conditions. At heart, if not all the way through, most of us are individualists. What each of us wants most to know is how this or that general condition or trend is going to affect him personally. Nevertheless, these generalizations may be made helpful if we apply them to local and specific problems as well as we can without trusting them too far. For that purpose and to that extent I cite here what appears to be the judgment of the private and public sources of opinion about the agricul­ tural outlook. These authorities seem to be agreed that the farmer's situation, on the whole, con­ tinues slowly to improve and that we may look for a year of reasonable agricultural prosperity. We have seen various declarations to the effect that "the farmer has come back"—that agriculture has fully recovered from the terrible depression that began about the middle of 1920; that we need not worry for the present about this great basic industry which underlies and supports the whole structure of our national prosperity. Is that true? Is the farmer at or near an equality with the men of other industries as to the net return from his labor and his investment? ; , Page 3 Page 4 HARVESTER WORLD

••! You men who live as neighbors tion. From 1920 to 1925, inclu­ for national action that will and friends with the farmers of sive, the population of the furnish some relief to agriculture; Iowa know that it is not true United States increased about for the development of organized here; and if the agriculture of 10,300,000. In other words, cooperative marketing, and for this banner farming state does during that six-year period our the busy stork to bring us so not yield the men engaged in it population increased nearly as many more hungry mouths to a just and fair return, how about much as the total population of feed that we can get rid of our the other sections of the country Australia and Canada. surplus crops by eating them? .some of which are less favored Translating these increased Well, one thing we can do is in soil, in climate, in the diver­ population figures into terms of what we have been trying to do sity of their farm products, and food consumption, it now takes ever since there was a farm in their proximity to market? forty million bushels more of implement industry, that is, for It is perfectly clear to the wheat a year to feed our own the last seventy-five years. farmer and to us that agriculture people than it did in 1920, and That one thing is to go on help­ has a considerable way to go each year, if our population ing the farmer to cut down his before it will be on an equality keeps on growing at the present costs of production by the use basis with the rest of our indus­ rate, eight million bushels more of more and more efificient labor- tries and the rest of the country. will be required. We now re­ saving machinery. It has often But there are some strongly quire from thirty-five million been remarked, but it is true hopeful signs of betterment for to forty million bushels more enough and important enough agriculture. One of the most potatoes a year for domestic to bear repetition here, that our important of these is the fact consumption than in 1920, and country's agriculture, for all of that the country is at last thor­ each year hereafter we must its supremacy in production per oughly aroused to the real situ­ have about eight million bushels man, is far from being com­ ation of the farmer; at last it more. In 1925 our country con­ pletely modernized. has become clear to the national sumed 168 pounds per capita of Power and labor represent the consciousness that agriculture is meat and lard. This means principal items of cost in farm less prosperous than it must be 1,700 million pounds more of operation, yet there are probably to keep up with the demands these products per year than in not more than six hundred upon it in the future; at last the 1920, and as large a proportion­ thousand tractors. on the six country realizes that this situa­ ate increase each year hereafter million or more farms in the tion is not merely an economic as is in wheat and potatoes. United States. With farm wages injustice but an economic menace Now five years does not seem at a high peak, and without any to the welfare of us all. a long period in agriculture or attendant increase in farm labor Now we see the farm problein in the farm implement industry. efficiency, where is the farmer in the national spotlight; now Assuming that the figures just to turn for means to reduce his we see business of all kinds, com­ quoted are sound for the past production costs unless it be to merce, industry and finance, the and will hold good for the future, implements of greater efficiency press and the powerful civic and reflecting that the best and and larger capacity? organizations, putting the best the most of our arable land is Most of you men in this room, minds they can command to the already in production, does it I take it, are directly interested task of finding a workable solu­ not seem reasonable to expect in the power farming develop­ tion for a problem which they that we shall hear less about ment toward which we see a now deem vital to the general surpluses and feel less of their strong trend throughout our en­ welfare. There's much more disturbing effects when we have tire industry. Most of you, I sympathy in this new attitude still another ten million mouths am sure, personally know about toward the farmer; this awak­ to be fed? the rather remarkable recent ad­ ened and active general interest But I am well aware that what vances in power farming equip­ in agriculture, even though it be all of us want, farmers or farm ment which have already had a largely self interest, will not die implement men, is not prosperity marked effect on our industry, out nor grow discouraged. I after a while but prosperity right and have at the same time candidly believe that the agri­ now. Statisticians and econ­ brought substantial advantages cultural problem will be solved. omists and forecasters may get to the farmers adopting them. Meanwhile there is a tremen­ their comfort out of the "sweet As an outstanding example, dous force of nature at work on bye and bye," but we'll take our the harvester-thresher or com­ behalf of agriculture. Slowly comfort now, if you please. bine is, as you know, a familiar but powerfully, time runs in What, then, are we implement implement to some parts of our favor of the farmer—time and men going to do about all this country, but it did not really the growth of our own popula- while we and the farmer wait begin to replace the header and FEBRUARY, 1927 Page 5 thresher in the semi-arid grain merely trying to sell goods; you humanly possible to bring about country until seven or eight are doing missionary work for the increase of farm production years ago. Now, or within the better agriculture—you are di­ per man per hour and decrease last year or two, we have begun rectly helping to solve the farm of costs—by using implements to realize—and so have some problem. that will do more work and get farmers—that the combine can Legislation, cooperation, more results in less time. be successfully used in the more growth of population—these I should like here to mention humid territories where a few may or will in time increase the a project in which there is a years ago anybody who tried farmer's gross income by in­ certainty of benefit for the farm­ to sell or buy such a machine creasing the price of his products, ers of this great valley and would have been generally voted but our industry can improve hence for all of us in the imple­ a lunatic. the farmer's net income by re­ ment industry. I refer to the I wonder what the farming ducing his cost of production— development of our inland water­ and public attitude would be not in time, but right now! And ways for the cheaper transpor­ toward the man or set of men just figure this out, gentlemen, tation of such bulky goods as who could suggest and prove by the reduced cost of operation the farmer sends to market. I demonstration a plan that would which improves net returns shall not undertake to develop increase the farmer's net return works just the same when the this point for you because it is on his wheat by twenty cents a market price of the product is too obvious. Neither shall I bushel, without regard to the high or low. unload on you a set of figures market price. Yet that is what More production per man per to show how much an efficient the combine actually does for hour—there's the reason why waterway system would save the anybody who can and will use American industry can keep on farmers of this state or this it. On the average it reduces competing in the world markets valley in hauling their goods to harvesting costs by about twenty with its high wages against the market. It will be sufficient, I cents a bushel as compared with products of low wage countries. think, if I quote an Illinois the double operation of heading More production per man per expert and enthusiast on this or binding and threshing. And hour—there's a way to help our subject. This gentleman puts consider, too, that the combine friend and customer, the farmer, it in a nutshell when he says: can be adapted with comparable out of the tight corner into which "A dollar will move a ton of benefits to any of the small the blind and uncontrollable eco­ freight four miles by horse and grains and to the harvesting of nomic forces of civilized exist­ wagon, twenty miles by truck, the soybean, which has become ence have driven him. There one hundred miles by railroad, so widespread and popular a is just one way in which it is but 750 miles on a river water­ crop in our newer agriculture. way, and 1,000 miles on the Doubtless all you men are freight boats of the great lakes." well aware of what is being done Builders of Chicago It seems to me that your to broaden the uses of the trac­ CYRUS HALL McCORMICK organization collectively and you tor and to make it an available men individually ought to get and economical source of power behind the waterways move­ all round the year and all round ment with all the force and the farm. In the train of the enthusiasm you can command. tractor has already come a long There is no state in the Union line of new tools that do for the to whose farmers waterway de­ farmer something like that which velopment would bring larger modern equipment does for the benefits than to Iowa—Iowa ly­ manufacturer in the direction ing between two of our greatest of saving time and costs. Crealivc Genius! strong, unwearying. rivers, two of the biggest, best, Whose grim persistence held you to the rodd Now here is a point that I When scarce a light above your pathway glowed and cheapest waterways in all And every effort seemed a thwarted thing. want to drive deep into the You taught the world the patience that could cling the world. What are the Missis­ minds of you men who hold the To great endeavor, and you thus bestowed sippi and Missouri rivers doing On toil.worn men redemption from their load. key position in our industry and Providing means of swifter harvesting. for Iowa today? Nothing or next With vision scorned by men of selfish ends. to nothing, yet they might—and constitute its outlet: Whenever You built, where now this teeming city stands, you talk to a farmer about the A mighty business which forever sends some day I prophesy they will— A stream of commerce to far distant lands adoption of a new machine to And o'er an empire vast its scepter wields. carry the crops from your farms replace an implement that long Reaping rich harvests from a thousand fields. to market and carry back your use has made inefficient or that slow and bulky supplies at rates time and the march of progress (FAC-SIMILE REPRODUCTION FROM Gflrard no other transportation agency Review, PUBLICATION OF GARARD a COMPANY, have made obsolete, you are not CHICAGO) could afford. Page 6 HARVESTER WORLD

IBom JBitb Jnlp 31, 1852 jftbruarp 5, 1927

a tribute to Cfjarlesi Beerins By CYRUS H. McCORMICK

All of us in the Harvester Company whose and a business judgment developed and matured experience runs back to the earlier years were by twenty years of association in the management especially moved by the regret and sorrow that of the Deering Harvester Company. Like his came to our own business household and to the father and brother, he had a high degree of insight farm implement industry at large through the for the problems of the hour and of foresight death of Charles Deering. Not only was he one for those of the future—the industrial vision of our Company's founders, an active participant which is an essential requisite of constructive in the negotiations which led to its formation, but business ability. for a number of years he contributed to its guid­ With the passing of this valued associate and ance and development that rare business intelli­ friend we realize all too keenly that there has gence which we have learned to associate with passed the last of his name actively related to the name of Deering. the building up of our industry; yet we well know Mr. Deering brought to our Company's counsels that it is a name without which no record of our a mind broadened by his interesting and active country's development and progress could be experience as an officer of the United States Navy complete. FEBRUART, 1927 , Page 7

CJ)arleg ©eerins

On Saturday, February 5, 1927, at his home near Miami, Florida, death claimed Charles Deering, one of the founders of the International Harvester Company, for seventeen years a director and for twelve years chairnian of the board. After a simple funeral ceremony his body was buried in the family plot in Graceland Cemetery, Chicago, where his father, mother and brother were already at rest. Mr. Deering was born at Paris, Maine, in 1852. At seventeen he entered the U. S. Naval Academy at Annapolis and was graduated in 1873. His preference for a naval career was strong, and he was well advanced on it in 1881, when, deferring to the wishes of his father, William Deering, he resigned his commission and, as secretary of the Deering Company, accepted his share of the family's responsibilities in the implement industry. Upon the merger of the Deering Company into the International Harvester Company in 1902 he was elected a director, holding that office until he resigned in 1919. In 1904 he was chosen chairman of the board, filling that office until 1916, which year marked his practical retirement from active participation in business. Mr. Deering's other principal business relations included directorships in several Chicago banks, among them the First National. For several years he was a director of the Chicago Art Institute. In his later years Mr. Deering devoted himself largely to the artistic and esthetic pursuits, toward which he had been strongly inclined from his youth—to care and provision for his friends, the birds, to landscape gard­ ening of a high order and to the culture of the flowers and plants he loved and the collection of pictures, books and other art treasures. Until about three years ago he spent his summers at the home which he had created near Barcelona, Spain, and his winters on his beautiful estate at Cutler, Florida, near Miami. Mr. Deering was long a member of important clubs at home and abroad, and his tastes and interest are evidenced by his affiliation with the Grolier, Caxton and Bibliophile book clubs. Like his brother James, who died late in 1925, he had won distinction abroad, being decorated with orders of merit in Spain, France, Tunisia and China. Aside from substantially augmenting the fund left by his brother for a charity ward in Jackson Memorial Hospital at Miami, Florida, the principal bequests in Mr. Deering's will were $500,000 for the Deering Memorial fund of Northwestern University to which his father, William Deering, had given so liberally, $340,000 to complete a gift of $500,000 to Wesleyan Memorial Hospital of Chicago, $25,000 to the Chicago Art Institute and $10,000 to the Chicago Historical Society. The relatives surviving Mr. Deering are his widow, Mrs. Charles Deering, two daughters, Mrs. Chauncey McCormick and Mrs. Richard E. Danielson, a son, Roger Deering, and a nephew, William D. Howe. Another son, Charles W. C. Deering, died about three years ago. Page 8 HARVESTER WORLD

the harvester-thresher is gaining acceptance by leaps and bounds in those sections. ^ HARVESTER WORLD i Now comes a letter from Estevan, Saskatchewan, branch of IHC of Canada, Limited, asking that several copies of Published by the i January HARVESTER WORLD be sent to one of the dealers T INTERNATIONAL HARVESTER ORGANIZATION *\ at Portal. "He has several prospects for harvester- 'f 606 South Michigan Ave., Chicago. U. S. A. threshers," the letter said, "and he thinks the articles on f C. B. CLARK. Editor harvester-threshers will assist him in closing these sales." L. L. FAIRBAIRN, Asst. Editor GLENN V. JOHNSON, An Editor Harvester-threshers in Canada! No longer a ridiculous EDWIN A. HUNGER, features i prediction. Far from it. Furthermore, we suggest that V ^Good equipment nuiHes a good farmer better " ^ our readers note what the IHC of Canada managers say i about this wonder-worker on another page, if they want confirmation of the prediction that it will soon be the big cost-per-bushel reducer from Hudson's Bay to the Mississippi delta and from the Atlantic to the Pacific. Put Your Heart Better Farm Equipment Into Better Farm Week is more than a period Do You Know Any Undoubtedly among Equipment ]Veek during which the dealer dis­ Chicago Farm Owners? our readers are many plays the lines of farm equip­ dealers, Harvester men ment and makes a concentrated effort to create thoughts and stockholders who are or know of farm owners living of purchase in the minds of his customers. That alone is a in Chicago or suburban towns in the metropolitan area. big purpose and worthy of the dealer devoting a whole week It is greatly to their interest for the advertising depart­ to its accomplishment. ment at Chicago to be supplied with the mail address of all There is a deeper purpose to achieve in the proper such farm owners. In many cases, probably in ninety per management of a Better Farm Equipment Week. It lies cent of them, the owners have the controlling voice in the in reaching the heart of a customer as well as his judgment. purchase of equipment for their farms, which may be any­ Convince a man's judgment and he may still be only half where in the United States. sold. Obtain the approval of his heart, too, and he's always Although the Company has always been interested in this sold. So in this coming Week, the dealer may, very profit­ phase of sales promotion and has given attention to requests ably to future cost of doing business, arrange get-together from the territory to get in touch with one Chicagoan or and get-acquainted features. Interest the wives and another, it is only lately that the plan has been carried much children in entertainment of one sort or another. Fill the further. store with cordiality and breathe an atmosphere of sincere It is in connection with that development that this sales desire to be the farmer's friend as well as his guide and service becomes of much greater value to dealers and all standby in farm equipment service. others interested, and the supplying of such names is essen­ Perhaps the dealer has wished that he were better tial to securing a greater proportion of this type of business. acquainted with his customers. He has noted that with The late development, announced a short time ago, is the some of them he could go about so far in sales conversation recent establishment at McCormick works of the Interna­ and couldn't just put his finger on the thing that kept them tional Harvester Display room where the 54 lines in many apart. Oftentimes the customer would be more frank at models are permanently on show. Not only this but a such a point if that unconscious reserve had been broken sales-trained staff under the direction of W. C. Sanders, down by some previous contact revealing the dealer as a good well posted as to farm equipment conditions and require­ sort, square and competent. In other words, if the heart- ments of all parts of the country, receives visitors and makes to-heart contact had been established the judgment contact contacts with Chicago farm owners. would have sealed the deal. The display is very attractive, is completely representative Better Farm Equipment Week offers an excellent of the line, and is fully adequate, with W. C. Sanders and staff opportunity to the dealer to strengthen that intangible properly and satisfyingly to meet any situation that may be force in every sale—the influence of the customer's intuition presented as a result of dealers or Harvester men in the that follows no rules of logic or cold reason. territory asking for assistance in closing deals with or obtaining authorizations for purchase of equipment from The Harvester-Thresher Recent articles in farm owners residing in Chicago. A Wonder- Worker HARVESTER WORLD It is urged, whether you are a dealer. Harvester man or have given the gen­ stockholder outside the business, that you assist in better eral reader some idea of the substantial extent to which the working out this sales angle by sending in names of farm harvester-thresher is entering into plans and operations of owners residing in Chicago proper or anywhere in the the farmer in Middle West and South United States. In metropolitan area, which includes many suburban towns these semi-humid regions until comparatively recently an surrounding the city. Dealers will find that we can help advocate of the use of the harvester-thresher would have them in getting an O. K. for purchase of equipment by the been ridiculed for his daring. But as the articles indicate, local manager of such a farm. FEBRUART, 1927 Page 9 ©0 We Know Our Lime? By EDGAR W. COOLEY, Agricultural Extension De/iartment

MANY FARMERS LIVE IN COMMUNITIES WHERE LIME ROCK CAN BE OBTAINED FROM NATURAL DEPOSITS WITHIN REASONABLE HAULING DIS­ TANCES, NEIGHBORING FARMERS CAN SHARE THE LOW EXPENSE OF PURCHASING AND OPERAT­ ING A SMALL LIME ROCK CRUSHER AND READILY PREPARE AT ODD TIMES SUFFICIENT LIME GRADUALLY TO REPLENISH THE SOIL OF EACH ONE'S ENTIRE FARM.

out of it, since they must have nitrogen to live. Good soil is not a dead, inert mass. It contains millions of bacteria which change humus (plowed-under vegetation) into plant food. These bacteria can­ not live in sour or acid soil. Pastures need lime. Many of the world's greatest race horses were produced on the famous blue grass pastures of Kentucky which have grown continuously on soil naturally filled with lime. HAT do I know about the production of dairy prod­ We cannot have a good or­ Wlime and its influence on ucts; it is needed in the produc­ chard without lime; we cannot crop production? Those of us tion of poultry products. have a good garden without who are members of the Har­ None of the legumes, like lime; we cannot have even a vester organization should ask clover and alfalfa, will grow on good lawn without lime. ourselves that question. We sour soil. A few plants will do Soil that once was filled with manufacture lime spreaders; we fairly well on soil that contains lime may now have little. The sell lime spreaders; yet how but little lime, but none of the constant growing of crops takes many of us realize that as an plants that are the most valuable lime from the soil. Every rain, aid to economical production as food for man or feed for live every spring, every drain leaches the lime spreader is one of the stock will do their best on soil lime from the soil. In dry coun­ most important of agricultural that is sour. tries where there is little rain implements? Rotating crops, feeding live the soil is not likely to be sour. Fertile soil, productive soil, stock, putting the manure back It is a simple matter to tell is now and ever must be the on the land, growing legumes whether soil needs lime by test­ very foundation of profitable and plowing them under—this ing it. The most simple test is agriculture. is the recipe commonly given for to place in the center of a mud A more efficient marketing maintaining soil fertility, but it ball, made by wetting some of system is important, but the will not do so unless there is the soil with soft water (not maximum yield of crops per acre lime in the soil. hard water) just enough to make is equally important, and maxi­ No form of fertilizer will give it stick together, two strips of mum yields are impossible when complete returns on sour soil. blue litmus paper secured at a the soil needs lime. Legumes may grow on soil that drug store. If, on breaking open Soil that is deficient in lime is only partly sweet but they the ball in 15 or 20 minutes, the is known as "sour" soil. Sour will have no nodules on their paper is found to be pink or red, soil impedes every line of agri­ roots and therefore have no the soil is sour. The redder the cultural production. We cannot bacteria to take the nitrogen out paper, the more lime the soil produce live stock unless we of the air and change it into needs. Another simple test is have plant food to feed them; plant food. As a matter of to pour some muriatic acid on a we cannot produce plant food fact legumes, under these con­ sample of the soil. If the soil unless there is sufficient lime ditions, instead of putting nitro­ bubbles there is lime in the soil. in the soil. Lime is needed in gen into the soil, take nitrogen The more bubbles, the more {Continued on page 17) Page 10 HARVESTER WORLD •t Qanada Shows Healthy trends HIGH LIGHTS OH COHDITIOKS IH PARTS OF SASKATCHEWAN, MANITOBA, AND ONTARIO

As reported for Saskatchewan by development has stimulated the Rosebank on the Winnipeg terri­ R. H. Potter, Manager for IHC interest in diversified farming tory which handled a 208-acre of Canada, Ltd., Saskatoon: and resulted in the growing of crop of 23-bushels-to-the-acre more corn and sweet clover. wheat and a flax crop at the rate PEAKING particularly of our Greater diversification has of 35 acres a day. The wheat S own branch territory as well created a demand for new lines was cut ripe and graded No. 2 as of the West generally, we can of machines and has also pro­ with normal moisture content. say that we are still on the up­ vided a cash income through the As a demonstration of harvester- grade following the post-war year. Cash payments on ma­ thresher possibilities the per­ depression. Two good crops in chine purchases have been large formance of our machine could succession with good prices have and note collections have been not have been excelled and we promoted a healthy spirit of very satisfactory. We think the have little doubt that the begin­ optimism throughout the coun­ wheat pool with its periodical ning of a new and profitable try which will undoubtedly be payments has had a stabilizing business has been laid. At the reflected in 1927 business. and beneficial effect on the recent Winnipeg tractor school, The boom spirit of other years agricultural situation. the adaptation of the harvester- has gone. Efficiency in produc­ thresher to Manitoba conditions tion is becoming the farmer's was a live subject among the watchword and new machines ^5 reported for Eastern Manitoba attending farmers and dealers.' designed to increase the output by J. A. Tanner, Manager for Diversified farming is gaining per worker are receiving greater IHC of Canada, Ltd., Winnipeg: ground steadily. Our cream attention than ever before. separator sales in 1926 were Examples of this determina­ EEDING operations in the double the previous year's. tion to enlarge the profit ratio S spring will in many cases be Manitoba's exports of honey, by lowering production costs are delayed because of the small butter, eggs, poultry, cattle and seen in the growing demand for amount of work done on the hogs are greater each year, with such machines as wide disk land last fall. Better and bigger a corresponding increase in the harrows, 28-marker drills and, equipment will help the situation acreage of feed crops such as notably, the harvester-thresher. materially and we expect an corn and sweet clover. The Of this last mentioned machine, increased demand for the larger Shoal Lake Creamery, Shoal we believe that its possibilities sizes of tillage and seeding equip­ Lake, Manitoba, has more than have hardly been estimated as ment, with the use of tractor- once won the butter champion­ yet. Harvester-threshers already drawn implements more in ship of the Dominion. The in operation have given excep­ evidence than ever. Manitoba Winter Fair and Fat tionally good results, and we There is each year a noticeable Stock Show at Brandon ranks look for a steady and continuous increase in the sale of tractor- with the best in Canada. expansion of this business. drawn implements and the effect The general conditions affect­ The growth of power farming of bad weather conditions is to ing the sale of motor trucks and is evidence of the trend to im­ hasten the development of power Industrial tractors are improving proved production methods. farming, particularly where the steadily. Encouraging progress The increasing number of trac­ preparatory work of plowing and is being made in the building of tors sold for drawbar work and cultivating has been seriously new roads and the better sur­ the number of motor trucks sold interfered with. facing of graded roads previously for farm hauling indicate the In some instances farmers who constructed. Passenger bus gradual but sure motorization of owned their own threshing rigs services are being established Western Canada's farms. were unable to finish their from Winnipeg to outlying towns The power farming trend is threshing before freeze-up. and as the roads are put in merged with and is definitely Under such conditions it is not better shape to withstand heavy aiding the general movement surprising that the introduction traffic we look to see motor truck towards diversified farming. of the harvester-thresher last freight services established also The dairy industry is growing fall was a matter of the greatest on regular schedules. The In­ at a tremendous rate. Cream­ interest to farmers all over the dustrial tractor with special eries are being established in province. A McCormick-Deer­ equipment is well adapted to still greater numbers, and this ing No. 3 machine was sold at road building and we anticipate FEBRUART, 1927 Page 11 some business in this line in will be better crops of timothy, regarded by many as an essential addition to our city sales for clover and alfalfa in 1927. part of their power farming hauling purposes. In the older parts of our terri­ equipment. We have, for the tory diversified farming is well most part, good roads, and established and in the newer farmers are interested in motor As reported for Ontario by A. W. country to the north it is also trucks for all-year use. Diversi­ Wallace, Manager for I H C of being accepted as shown by the fied farming produces something Canada, Ltd., London: growing volume of our cream for sale the year round with the separator business in that sec­ resulting need of rapid transport. TN COMMON with the rest of tion. We attribute our good We look for a steady increase X the country farming opera­ collections and large percentage in our motor truck sales to tions on the London territory of all-cash business and the farmers for that reason. were retarded by the unfavor­ general prosperity of a majority Motor trucks require good able weather last fall. Our of our customers to their faith­ roads and for the building and sales organization is capitalizing ful practice of sound farming maintaining of good roads our that fact by urging on farmers principles. Oxford county on Company offers to road engi­ the necessity for using faster- the western part of the territory neers in the Industrial tractor farming implements and we look is known as the foremost dairy­ an ideal power plant for that for a definite increase this year ing district in Canada. work. An Industrial tractor is in the sale of tractor-drawn im­ It is not surprising in view of used in Middlesex county ex­ plements as well as the larger the gradual adoption by the farm­ clusively on road construction. sizes of horse-drawn tools. A ers of mechanical power that The county engineer, Charles good effect of the rainy season motor trucks have come to be {Continued on page 14)

THE CITY OF REGINA, SASKATCHEWAN, CANADA, OPERATES INTER­ NATIONAL TRUCKS EXCLUSIVELY. SIX MODEL S TRUCKS, EQUIPPED WITH GRAIN TANK AND HAND HOIST, ARE ENGAGED IN GARBAGE REMOVAL AND SIMILAR WORK UNDER SUPERVISION OP THE HEALTH DEPARTMENT. THE MODEL 33 (EXTREME LEFT) WITH WOOD HYDRAU­ LIC COMPANY STEEL COMBINATION BODY IS USED BY THE ENGINEER­ ING DEPARTMENT IN CONSTRUCTION WORK. THE FLEET HAS EN­ TIRELY REPLACED THE HORSE SERVICE OF OTHER YEARS.

(IN OVAL) "WE CONSIDER IT AN ABSOLUTE NECESSITY IN OUR BUSINESS. NICE TO RIDE AND WITH PLENTY OF 'PEP', OUR SPECIAL DELIVERY TRUCK NOT ONLY DELIVERS THE GOODS BUT IS AN ADVERTISEMENT IN ITSELF. ON CREAM SEPARATOR AND SMALL ENGINE SALES IT IS INDISPENSABLE TO THE 'GO-GETTER'." SO WRITES P. L. DUBOURT (LEFT), McCORMICK-DEERING DEALER AT PONTEIX, SASKATCHEWAN, ESTEVAN TERRI­ TORY, IHC OP CANADA, LIMITED. WITH SALESMAN A. J. DANDURAND HE IS HERB READY FOR ONE OF HIS RESULT-GETTING TRIPS TO THE COUNTRY. HIS SUCCESS IN SELLING PRIMROSES, WHICH INCIDENTALLY LANDED HIM WELL UP AMONG THE 1926 SILVERWARE WINNERS, HE ATTRIBUTES LARGELY TO REGULAR AND PERSISTENT CANVASSING IN HIS SPECIAL DELIVERY. LIVELY INTEREST IN HER FATHER S SUCCESS IN SELLING MCCORMICK-DEERING TRACTORS IS TAKEN BY MISS EVA WAUGH, DAUGHTER OF SALESMAN WILLIAM WAUGH (THIRD FROM LEFT), HAMILTON, ONTARIO, BRANCH, INTERNATIONAL HARVESTER COMPANY OF CANADA, LIMITED. WITH HER FATHER, WHO HAD EXCEEDED THB 50-TRACTOR MARK AT LAST REPORTS IN OCTOBER, SHE IS ASSISTING LEO WATSON (SBOOND FROM LEFT), WOODBRIDGE, ONTARIO, ONE OF HAMILTON'S OUTSTANDINO DZAUM, TO OILIVIK HIl THIRD CARLOAD 0» TRACTORS IN 1926. Reporti!

(Below) CITY OF LOS ANGELES USES McCormick-Deering tractors with special i were recently sold to the city of Los An; sufierior service of the four in use previousi the McCormiclj-Deering tractor to this t wor\ is seen in its increasing use by cities fialiries. FIVE DEALERS TAKE CARLOAD OF PRIM­ ROSES. Substantial proof of Primrose popularity among dealers and farmers on the Manl^ato, Minnesota, territory, is £ furnished by the recent delivery to five dealers of a solid carload of cream separa' tors. Branch Manager C. M. Hunt{sixth from left, now manager at Minneafiolis), Assistant Manager T. B. Ha!e(seDenth from left), Blockman D. F. Weber (eighth from left), and Salesman /. W. Haas (ninth from left) assisted in the delivery when the dealers, Kelm &* Schmidt, Sleepy Eye, Minnesota, Robert Fesenmaier, Hew Elm, Minnesota, Morgan Implement THE FIGHTING SPIRIT SELLS 1NDU.STRIALS. Captain Company, Morgan, Minnesota, Sebo E. B. Thornton (right), world war veteran, now president Implement Company, Redwood Falls, and manager of the Krueger Imfilement Company, Minnesota, Springfield Implement Com­ McCormick-Deering dealer at San Antonio, Texas, has pany, Sfiringjield, Minnesota, transferred earned distinction on the Houston, Texas, branch terri­ the machines from the car to their Inter- tory as an unusually successful tractor salesman. He national truc\s. At the banquet held later has strong convictions regarding the efficiency of McCor­ brie/ tal\s by Manager C. M. Hunt and mick-Deering Industrial tractors in road wor\ and has other Harvester men brought enthusiastic just sold this Industrial to Road Commissioner J. Mahla. and stimulating responses from the dealers who hope to make 1927 an outstanding year in Primrose sales.

""^JA SAMPLE ROOM AT THE BUYER'S commodious interior of the Lincoln Drug C Auto Sample Display is finished in nature carries seventy-two trays of samples repres lines of goods sold by the company. It is ven­ tilated by screened win­ dows and electric fans, electric-lighted, heated, and easily accessible through the front en­ trance. The buyer visits the sample room INTERNATIONAL REPLACES at his convenience and TRAINS AND TRUNKS. The business is transacted "Auto Sample Display" of the without interruption, Lincoln Drug Company, Lin­ after which the trays coln, Nebraska, the first of its are replaced and the kind in that state, has proved to salesman, relieved of he a wonderful success, writes the necessity for check­ C. E. Schoettler, branch mana­ ing trunks and catching ger at Lincoln, who says the idea trains, proceeds to the IS applicable to many lines of next town without loss Uiholesale business. TheLmcOLN of time. Truci; depend­ DRUG COMPANY DIGEST, a ability and exceptional monthly fiublication, announces facilities won the Lin­ the company's desire "to render coln Drug Company. retail druggists the maximum measure of service in keeping with advanced ideas of merchandising methods ted States, in adver .... the Auto Sample Display will bring to the retail druggist's door complete and attraaively arranged sample lines." The drug company's salesman can now cover his territory more rapidly and thoroughly, while Model SL-36 truck the convenience and other unusual advantages of the traveling sample room are appreciated as much by the Paae 12 buyer as by the salesman.

Jt -> ^d by Camera

RussiAN TRACTOR EXPERTS VISIT COMPANY'S FACTORIES. EIGHT. These four These groups of Russian engineers and tractor experts {at oad-making equipment right and below) were for several days recently guests of the •eles as a result of the Company in tours of its factories in Chicago. S. G. ^ffp I im i. The adaptability of Ledeneff (below, front row, fourth from left) and V. D. [ype of equipment and Vakhonin {at right, front row, third from left) were ,, counties and munici- in charge of the respective parties. ]. F. Boeyer (below, front row, third from left). Harvester contact man. assisted the factory superintendents in plans for the visitors'msti-uc- tion. (More details on page 17.) All

'ikk

"^IWiNDOw DISPLAY HELPS INCREASE TRACTOR SALES. This McCormi;l(-Deering {Below, at left) INTERNATIONAL FLEET SPEEDS DE­ immature farm window display of the Pioneer Hardware Company, Brooljville, Indiana, LIVERY OF TANKS TO OIL FIELDS. Black, Sivalls & Cincinnati, Ohio, branch territory, is credited by the dealer with having helped materially Bryson, Inc., Bartlesville, Oklahoma, large manufac­ in promoting the power farming idea in his district. The buildings are electric-lighted turer of the well-ljnown Perfection Vapor Pressure and equipped with radio. Some time previously this enterprising dealer had conducted Tanks, has standardized on International trucks for a free all-day power farming entertainment for the farmers of the Brookyille community. delivering the k'aocked-down tanks from its many A program of moving pictures showing the malting of steel, the manufacture of tractors, field stations to wells in the oil fields of Oklahoma, and the varied uses of the tractor on the farm greatly impressed the assembled farmers and Kansas, Texas, Wyoming, and Colorado, where they their families with the advantages of farming the McCormick-Deering way. are erected by the company's experts. In the pic­ ture, A. H. BlacI;, president of the company, with his grandson, has ;ust inspected twelve of eighteen Model 43's recently added to the fleet. Ten minutes after the picture was taken the eighteen truc\s, heavily loaded with tanl^s and equipment, had departed for their various destinations in the oil fields.

(Below) DEALER'S SIGN HAS HIGH VISIBILITY. A sign on the scale of that exhibited on the store of the Smith Trading Company, Paris, Arkansas, Little Rock, Arkansas, territory, leaves no doubt as to the location of farm ma­ chine headquarters in the community. Little Rock branch has been urging on its dealers the importance of adequate local advertising with this typical result.

""^^INTERNATIONAL AIDS IN VETERANS" CEL­ EBRATION. Los Angeles, California, branch co­ operated with the Wil­ liam C. Messner Post Ho. 904, Veterans of Foreign Wars of the Uni- tising an "automobile" ball at which the Peerless sedan shown on the was given away to the holder of the lucky ticket. The truck''"'' •'* ^°<^'^ attracted a great deal of attention on the doitmtown streets of Los Angeles /or several days prior to the ball. Page 13 Page 14 HARVESTER WORLD

{Continued from page 11) Talbot, is enthusiastic regard­ ing the amount of work done with the Industrial as compared with the amount previously done with horses. The easier hand­ ling features of the Industrial are also stressed by Mr. Talbot in discussing its advantages with representatives of other counties. MANAGERS AND ASSISTANT MANA­ GERS OF THE IHC OF CANADA, LIMITED, RECENTLY VISITED CHAT­ As reported for Western Manitoba HAM WORKS WHERE THB NEWLY DESIGNED TRUCKS, MODELS S-24 by C. W. Lockard, Manager for AND S-26, EQUIPPED WITH WEST­ IHC of Canada, Ltd., Brandon: ERN GRAIN TANK ARE NOW BEING TURNED OUT. LEFT TO RIGHT; ANITOBA had slightly c. A. CLOCK, SUPERINTENDENT; M more than its share of the JOHN ANDERSON, AUDITOR; F. A. STEINKE, CHIEF INSPECTOR, AND wet weather which prevailed last MAURICE SMITH, IN CHARGE OF fall with the result that a_ large MOTOR TRUCK ASSEMBLY, ALL OF part of the threshing was finished CHATHAM WORKS; F. E. SPOONER, after freeze-up and practically MANAGER, CALGARY, ALBERTA; F. W. SMITH, ASSISTANT MANA­ no preparatory work was done GER, EDMONTON, ALBERTA; W. G. on the land. MOMAKEN, ASSISTANT MANAGER, CHATHAM (ONTARIO) WORKS, INTERNATIONAL HAR­ This condition will necessitate CALGARY, ALBERTA; P. F. LANZ, VESTER COMPANY OF CANADA, LIMITED, FAMED FOR considerable extra work in the MANAGER, NORTH BATTLEFORD, ITS FACTORY SAFETY RECORD, CARRIES THE SAME SPIRIT SASKATCHEWAN; R. W. GREEN- OF DETERMINATION AND DESIRE TO EXCEL INTO ITS spring to prepare the land for WAY, MANAGER, LETHBRIDGE, RECREATIONAL ACTIVITIES. SHIELDS, MEDALS, AND crop. A great many farmers ALBERTA; V. A. PORTER, MANA­ BADGES SEEM TO GRAVITATE NATURALLY TO THE WORKs' will be in the market for the GER, EDMONTON, ALBERTA; W. F. SOCXER TEAM, WHICH MADE A CLEAN SWEEP IN THE larger types of tillage and seed­ LEHMAN, MANAGER, YORKTON, 1926 SCHEDULE. W. ANNAKIN (STANDING, EXTREME SASKATCHEWAN, R. 8. WILLIAMS, LEFT), MANAGER, J. A. M. HAY (THIRD FROM LEFT), ing equipment and it is safe to CHICAGO; GORDON G. DUNCAN, CAPTAIN, AND A. TAYLOR (EXTREME RIGHT), TRAINER, say that these men, when they HAMILTON OFFICE. WERE THE CHAMPIONS' LEADERS AND MONITORS. realize the advantages of the larger equipment, will not will­ ingly return to the smaller and couraging to note that the The tendency toward diversi­ less efficient machines used provincial goverhments and fication of crops is not so evident previously. municipalities are making large following two such good grain Tractors and tractor-drawn appropriations for road building. crops as Western Canada has tillage tools will be used ex­ The influence of the younger had. But its principles persist tensively to speed up the work generation of farmers will con­ and undoubtedly will exert a and we anticipate some early tinue to swing toward the growing influence on farming business in these lines. The adoption of power farming methods. Cream shipments con­ reaction of farmers to the diffi­ principles including the use of tinue in increasing volume while culties encountered this past fall motor trucks for farm hauling. the growth in butter and poultry will also be noticeable in 1927 The continued decrease in the exports from Manitoba in the thresher business, with the har­ number of horses bred in Mani­ last few years has been remark­ vester-thresher very much to the toba has become a matter of able. Corn and sweet clover fore. These machines were tried serious concern to horse breeders have become staple feed crops out in Manitoba this year with and dealers and indicates that in many sections, thereby giving results that indicate the approach horses are being supplanted by us a nice business in corn and of a new era in harvesting and tractors in many field operations. ensilage machines. threshing methods. We will have a stock of harvester- threshers at Brandon in antici­ VYContreal Is Qanada ^ruc\ Qhampion pation of the business which is bound to come. HE special motor truck teen branches of the I H C of Our motor truck business is Tshield, emblem of first place Canada, Limited, will rest dur­ still dependent on the comple­ and high efficiency in the sale ing 1927 in custody of the Mon­ tion of good roads. It is en- of motor trucks among the six­ treal, Quebec, branch as a result FEBRUART, 1927 Page 15

of its record sale of trucks during the past year. Montreal also led all other branches in the "T3he QMd is Father of the Man' sale of Industrial tractois. NO. 15 OF THE SERIES, "HELPING SELL Presentation of the shield to THE MILLIONS ON McCORMICK-DEERING AND INTERNATIONAL" Manager A. W. Quinn on behalf By WILLIAM L. NINABUCK, in charge of Publication Advertising of the branch was made by W. C. Herald, Chicago, in charge of F you have put a good stretch of tion. The most vigorous buyers in ;, motor truck sales in Canada, I years behind you, and are run­ America today are the boys of ten "S who in the course of his con­ ning true to form, your ways have years ago. The wise man, whether * gratulatory remarks referred to become more or less "set." New he be manufacturer, salesman, or the fact that Montreal had ideas are put on probation. You dealer, points his selling efforts at closed its books with not one have to be shown. It was not that the vigorous young generation, at single barter truck on hand— way when you were a youngster. a record equalled by few, if any, Those were the happy days when branches anywhere. information was taken in at face In accepting the trophy Man­ value. The child mind absorbs im­ ager A. W. Quinn took the op­ pressions as a sponge absorbs water, portunity to thank the sales and you can never squeeze them out organization for the "good again. What you write on the mind honest efforts" put forth during of youth remains there indelibly. 1926. He reports: "Montreal That is why Business cannot branch won the championship afford to apply the convenient rule, for Canada, because of the co­ "Children should be seen and not operation that existed through­ heard." The boy is on his way to out the entire branch organiza­ be a man and when he arrives tion. Throughout the entire there he will be a complex of the the young men in the field and the year it seemed as though each opinions and prejudices formed dur­ younger men who will soon be and every employe had in mind ing his twenty years of growing— there. the winning of the championship a mixture of ideas planted there by Youth dares; old age cannot for Montreal, and it is therefore what he sees and hears and reads. afford to take a chance. The three- with a justified feeling of pride That is why the Harvester Com­ billion-dollar automobile industry that we now find ourselves on pany looks with great respect on is the creation of a corps of execu­ top." the millions of farm boys and girls, tives much younger than the general Congratulatory letters and tele­ and cultivates their friendship. In average in business. When you grams were read by R. F. Cooper, a very short span of years they will have big ideas and new methods and traveling auditor; from E. F. be buying farm equipment, and the newer lines of equipment to Bolte, Canadian sales manager; thousands more will be needing sell—tractors, harvester-threshers, M.J. Loughlin, branch manager, motor trucks and buying the make corn pickers, cream separators, Hamilton, Ontario; G. A. Chi- that has burned itself most favor­ motor trucks, broad-gauge equip­ coine, branch manager, Quebec, ably into the young consciousness. ment to save labor and reduce costs Quebec; A. W. Wallace, branch Each year the officers of the —seek out the prospect whose manager, London, Ontario; W. Company entertain the represen­ years are mostly ahead of him and S. Talmage, general office, Ham­ tatives of the Boys' and Girls' with whom ambition runs high. ilton; R. S. Williams, and C. A. Clubs during the annual visit of the International Harvester adver­ Clock, superintendent, Chat­ prize winners. Fifteen hundred tising, one of the factors in the ham, Ontario, works. youngsters, the cream of farm moulding of farm opinion, has been In the province of Quebec, youth, all in training for modern continued in the farm press for particularly, Montreal reports a agriculture, are exposed to a million over thirty years, without a break, growing demand for the Model impressions regarding farm equip­ through thick and thin. And one SD truck with dump body and ment in the making. The welfare of the most influential branches of the Industrial tractor with of agriculture is definitely advanced it is that which is carried month specially designed road building by this experiment in practical after month in the journals of the equipment. education. Agricultural Colleges, to be read The 1927 motor truck contest Through liberal policies, service, by the most progressive of the among Canadian branches is now constant advertising, and many young farmers who are getting ready in full swing. Montreal branch varieties of good-will building, the to stock up on up-to-date power and has resolved "to win the shield Company is moulding each genera­ equipment. at the end of 1927." Page 16 HARVESTER WORLD tractor Schooling in Australia

THE GOOD EFFECTS OF THIS TRACTOR SCHOOL AT NHILL, VICTORIA, WERE PLEASURABLY INCREASED WHEN DELE­ GATES TO A FARMERS' CONFERENCE ADJOURNED THEIR MEETING FOR THE PURPOSE OF ADDING TO THEIR KNOWL­ EDGE OF THE MCCORMICK-DEERING TRACTOR, BOTH MECHANICALLY AND IN ITS RELATION TO AUSTRALIAN AGRI­ CULTURE.

•O'^. jyA TRACTOR SCHOOL AT WARRACKNABEAL, VICTORIA, AUSTRALIA. THE CLOSE ATTENTION GIVEN THE INSTRUCTOR BY THESE TRACTOR OWNERS AND OPERATORS, IN SPITE OP THE EXTREME HEAT, IS PROOF OF A GENUINE AND INTELLIGENT INTEREST IN THE ADAPTATION OF IMPROVED POWER METHODS TO THEIR FARM OPERATIONS.

THIS TRACTOR SCHOOL AT DONALD, VICTORIA, IS TYPICAL OP THE SERIES OF SCHOOLS HELD BY THE AUSTRALIA COMPANY. THE SIMPLI­ THESE TRACTOR OWNERS AND OPERATORS OF THE HENTY DISTRICT, CITY AND ACCESSIBILITY OF McCORMICK-DEERING NEW SOUTH WALES, GAVE CLOSE ATTENTION TO THE LECTURES BY THE COMPANY EXPERTS, CONSTRUCTION ARE DEMONSTRATED WITHOUT DURING WHICH THE McCORMICK-DEERING TRACTOR WAS DISASSEMBLED TO ILLUSTRATE SPECIAL PREPARATION AND IN KEEPING WITH POINTS OF CONSTRUCTION AND OPERATION PRINCIPLES. ORDINARY FARM CONDITIONS.

URING his recent visit to under the Southern Cross. importance to the instruction D America, M. J. Rodney, The schools are held at selected that tractor owners receive at managing director of the Inter­ points on the branch territories, these schools. We do not adver­ national Harvester Company of the dealers and blockmen being tise them widely, as we want the Australia, Pty., Limited, had responsible for the attendance. owners to get the real benefit of some interesting and enlighten­ Every tractor owner is notified the schools, and if large crowds ing things to say regarding the of the date of the school and were present the work could not Australia Company's after-sales invited by the dealer personally be so effectively done." service with particular reference to attend. In addition, a per­ At the opening of a school, to owners of McCormick-Deer­ sonal invitation is sent by the the blockman in a brief talk ing tractors. branch to each owner. outlines the program and what Annual tractor schools for For geographical and other the benefits of the school should owners, a feature of McCormick- reasons, the attendance at the be. The experts then take charge Deering service policies in schools is confined mainly to and thoroughly overhaul the America, have for several years actual McCormick-Deering tractor as they would under been in effective operation owners, no attempt being made actual conditions in the field. throughout the vast agricultural to attract large crowds. Mr. They go over carefully all the areas of the island continent Rodney said: ' 'We attach great difficulties commonly met with FEBRUART, 1927 Page n by operators and show how where schools have been held "The Russian tractor experts simply they can be overcome by have praised the Company for its beg you to accept their deepest the owner, when p'-operly in­ continued interest in the welfare thanks for your kindness and formed of their natui e. of its customers. In this con­ attention during their visit to "The results," said Mr. nection, Mr. Rodney said, your plants. We will never for­ Rodney, "have been really re­ "Prospective tractor purchasers get that and will tell the Russian markable. Tractor owners are where we have given such practi­ farmers and workers about it." greatly interested in the work cal demonstrations of after-sales and our experience has been that service have felt safe in placing it has had the effect of materially their business in our hands." Oo We Yjnovo Our Lime? reducing the number of calls for The steadily increasing num­ (Continued from page 9) experts, and in addition thereto ber of McCormick-Deering the tractor owner has been en­ tractors in use on the farms of lime. If clovers and other le­ abled to get along with very little Australia is an indication of the gumes will not grow in a field lost time. He can fix up all of progressive adoption by the farm­ and moss and red-colored weeds his own little troubles, and as a ers of power farming principles. will, the soil needs lime. consequence his tractor performs Undoubtedly the Australia There are several forms of much more satisfactorily than Company's active efforts to in­ lime for use on soil, the main before he received the instruc­ sure satisfactory service to difference between them being tion." tractor owners have been and the quickness with which they The general impression created will continue to be a very con­ act upon the soil. The form among the farmers by the trac­ siderable factor in the further most commonly used is ground tor schools has been very favor­ advance of power farming in the limestone. If a farmer has a able. Local newspapers at points great Commonwealth. ledge of limestone on his farm or can secure limestone within a reasonable hauling distance, Russian Tractor Experts Uisit (Chicago he can install a portable lime­ stone grinder and grind his own NTENSE interest in the latest The letter reproduced here, lime. Road building nearby I and most approved manufac­ signed by a majority of the often provides the opportunity turing methods as well as in the guests, was received after they for obtaining a supply. If it finished product was evident had reached New York on the must be shipped in, it will likely during the recent visit of the first stage of the journey home­ be cheaper to procure it already two groups of Russian tractor ward. Translated, it reads: ground. experts and engineers The best, most effective and pictured on page 13 of , most economical way to spread this issue. These men, SELSKOSOJUS. INC. lime is with a good lime spreader. members of the Selsko- sginl In no other way can the farmer spread it evenly or know just how sojus, the agricultural no We«r STRBar extension department of Niw Yoiw, 0K!3 3B, I-ro 1826 r much he is spreading to the acre. the Russian government, The amount of lime needed spent several days at to the acre depends upon how various Chicago factories sour the soil is, the crop to be rr>mi. PJC.ICMI TiMKtopiicTck c.anM csnni. so..pnH of the Company and at 'Hip.aKT. e»ot M.roimr.iinaT. w tf. np-.jani'n- cinoR-.r- N grown and the annual rainfall. its Hinsdale farm where Bmoi.EVf., na.oiui- Bn 3t,-MU% KPK oami.oiM.niM a.o e Bauai On most soils a ton of quick or they operated the Mc­ apoHBBoaeiaoii Tp.KTr.|ioa a cM.tKo-aa.nLetn'.ainia H.«H.. hydrate lime or two tons of Ma aroro aa taij/tna mmomt a p.aca.a.a pyaeanai Cormick-Deering tractor pae^.[-a, K .p^cTMHary. /j ground limestone to the acre and other machines. (^ le-f/Kt-f will be sufficient for three or The work of the Com­ four years. pany's agricultural ex­ ^'ZiftLC»H-\ When putting lime on culti­ tension department also vated fields it is best to spread received considerable '•/ it on the plowed ground and ^-j,./. y;^ <.A-;i,f..G^..-^ -~~ attention, most of the •i I'.-f,^^ work it into the top soil while visitors requesting book­ preparing the field for planting. lets and other literature Ground limestone can be spread touching the problems on growing crops, when they are of agriculture, with small; quick lime is apt to in­ which they were most /i.,*..*.—--^ jure the plants when spread in concerned. '-y that way. Page 18 f HARVESTER WORLD The study of lime and its Farmers Bulletin No. 398 and know as much as possible about effect on crops deserves our Farmers Bulletin No. 921, U. S. lime. This is particularly true attention. To those who would Department of Agriculture, for McCormick-Deering dealers, study the subject more fully, Washington, D. C, and Publi­ because the dealer comes into the following bulletins are rec­ cations of the National Lime direct contact with many farmers ommended: "Folks and Fields Association, Mather Building, and should be prepared to give Need Lime," Agricultural Ex­ Washington, D. C. them such agricultural informa­ tension Department, IHC; It is important that we should tion as will be of help to them. Employes Placed V^hen VYCill Qloses N connection with the per­ by Auburn works and other I manent discontinuance of plants in the city. operations at Auburn Twine A fine touch of this spirit of mill some time ago, the Com­ loyalty was shown when the pany's labor policy in such cir­ works council, upon being in­ cumstances and the fine coopera­ formed that the mill would be tion of the works council were permanently closed ninety days subjects of favorable comment at thereafter, passed a resolution the time in the Auburn Citizen requesting that Mrs. B. M. and elsewhere. Townsend, secretary of the Coun­ Not the last day, but ninety cil, be given the honor of cover­ days before the official closing ing the last ball. She was em­ of the mill. Superintendent ployed at the mill twenty-four George Sintz, at a special meet­ years ago when the first ball was ing of the works council, ex­ spun, and therefore was the most plained the decision to transfer eligible employe for this rite. MRS. BERTHA M. TOWNSEND, SECRETARY OP THE WORKS COUNCIL, TWENTY-FOUR YEARS the mill activities to other Com­ The management was further AGO HELPED SPIN THB FIRST BALL OF TWINE pany twine mills and asked for requested to have her photo­ AT AUBURN TWINE MILL AND NOT MANY the Council's cooperation in find­ graphed on that occasion and a MONTHS AGO HAD THE HONOR BY VOTE OF THB ing jobs for the employes. photograph and the ball pre­ COUNCIL OF PUTTING THE FINISHING COVER ON THB LAST BALL TO COME THROUGH PRIOR Superintendent Fred C. Knox sented to Vice President Cyrus TO THB PERMANENT CLOSING OF THB MILL. of Auburn works was present McCormick Jr. These requests and announced that additional were duly complied with and in ers have contributed materially employes would be needed in his acknowledgment of the loyal, to the cause of better agriculture. plant following an enlargement harmonious and effective way "Your last ball of twine stands of the forge shops. in which the organization had in my office today, a symbol not "As a group and individually maintained quality up to the of the last day of Auburn mill the employe representatives," very last, Mr. McCormick wrote but of its fine work; not as a the Citizen said in part, "were in part to Mrs. Townsend, "The memorial to something that is asked to aid the Company in record of Auburn Twine mill finished, but as a tribute to good finding suitable employment for through so many years has been work and good spirit that is all twine mill employes and in so fine that nothing short of never ended." maintaining quality of the prod­ necessity could have compelled uct to the last ball of twine. us to draw a final curtain over All Tour Customers Testing? "The response to this appeal those activities. The finest part Has every McCormick-Deer­ was prompt and cordial. They of that fine record has been the ing dealer in the corn-growing expressed appreciation of the whole-hearted devotion of the areas fulfilled his obligation to Company's frankness in explain­ splendid men and women who promote seed corn testing ing the situation and its desire made up that organization. among the farmers in his com­ to avoid any hardship to the "During all the years that you munity by distributing the employes and all of them pledged worked at Auburn you and your handy test boxes provided at their best efforts to the accom­ fellow workers gave every effort cost by the Company? plishment of this purpose and to toward making the mill a suc­ Prompt shipment of boxes the maintenance of quality." cess. I feel every one realizes will be made to dealers wishing As a result of this cooperation, that through this constant co­ a small number to care for the all of the employes were absorbed operation you and your co-work- late comers.

A. FEBRUART, 1927 Page 19 A. Friend describes the Good dealer Excerpt from an Address fa> CHARLES H. BALDWIN, Director, Bureau of State Institution Farms, Department of Agriculture and Markets, Albany, H. T., Be/ore the Recent Convention of the >(eui Tork State Implement Dealers' Association AM going to give you my idea the cost of production, as he is ery, and that there is a sincere I as to what we have a right to in very close touch with the desire on their part to make the expect of an implement dealer. farmers whom he serves and implements that will best serve First, he should be a man who they have great confidence in the farmer. I am confident that can give helpful and constructive him and seek his advice on the manufacturers are doing advice to the farmer who is in many subjects. their part, and deserve respect need of machinery. He should That is my idea of what an and cooperation from the state be able to tell him the kind of implement dealer should be, and departments and agencies. The machinery that will best serve I am pleased to say that I know majority of the dealers are con­ his purpose, the size he should from my personal contact with scious of their responsibility and have, and if he does not have your president and many of the their opportunity for service. sufficient acreage to warrant the dealers who are members of I trust that all state agencies purchase of a costly implement, your association that these are look upon the manufacturer and he should be advised to get the sort of men who make up the implement dealer as does the several farmers to join with him your organization. The mem­ New York State Department of in purchasing a machine that bers of your organization realize Agriculture and Markets. New will serve the needs of all and the responsibility of the imple­ York State recognizes you as be an economical investment for ment dealer. necessary and helpful agencies them. The implement dealer One instance came to my working with the farm bureaus, should never over-sell, but should attention a short time ago which the experiment stations and col­ have his customers' interest at I wish to mention, which cer­ leges, as well as with the state heart. He should give advice tainly must impress farmers departments, to help the farmer as to how the machine should be everywhere and which will show adopt business methods and re­ cared for so that it will give the the cooperation and helpfulness duce the cost of production to best service and last the longest that is the moving spirit in one the minimum. possible time. He should be a of the largest manufactories of man who urges proper shelter farm machinery. I refer to the Branch Beats Its Record and storage of tools during the work that is being done by the time they are not in use. He International Harvester Com­ F the number of used trucks should be willing to work whole­ pany to manufacture a type of O taken in trade by the Los heartedly for Farm Machinery machine that will best combat Angeles, California, branch in Repair Week and Better Farm the worst pest that has attacked the course of 1926 business, the Equipment Week, and encourage New York State crops in many entire stock on hand at the close farmers to get their machines in years—the corn borer. I under­ of the year consisted of one shape so that they will be ready stand that the research depart­ truck. The branch succeeded in when they are required for the ment of the International Har­ beating its own record of a year spring rush. He should be will­ vester Company went to the ago when it finished the year ing to stock repair parts, or at various experiment stations and with one tractor and one truck least be in position to assist agricultural colleges and worked on hand. farmers in getting on very short with them so as to know exactly notice the parts that are needed the best methods for destroying to replace broken castings. In this pest, and learning this, put 'Dubuque Finishes Second other words, he is a man who is its engineers to work to manu­ "INTERNATIONAL Speed giving a very necessary and facture a machine that would -*- Trucks," the bowling team useful service to the community best accomplish the desired re­ entered by the Dubuque, Iowa, in which he lives, and who is sult with the least amount of branch, in the commercial league, working in harmony with the labor and expense. This is a said to be the fastest league in various state departments, such great example of cooperation the city, finished its first season as the State College of Agricul­ by the manufacturer with the just two games behind the league ture, the farm bureau associa­ farmers and the state depart­ leader. The "Speed Trucks" are tions, and the State Department ments. I believe what is true of well pleased with their initial of Agriculture and Markets. He thisCompany is also true of other showing among the best in can be a great help in reducing manufacturers of farm machin­ Dubuque. Page 20 HARVESTER WORLD Stoc\ Primroses 7S[oi^

HERE are a number of claims his attention and while possibilities is described. In T indications that 1927 will he is arranging his other sample this instance, on the Mankato, set a new high mark in the sale machines. With his sample dis­ Minnesota, territory, five dealers of cream separators. One of the play set up he is in a position opened the new year by taking strongest of these is the readi­ to entertain his prospects at a delivery of a whole carload of ness of a great many dealers to time of the year when they are cream separators—an emphatic take early delivery of their stock more frequently in town and indication of sales policy and of Primroses and enter actively have the leisure to visit with belief in the sales possibilities and without delay into the sales the dealer. of their districts. campaign for the year. Recently at the Minot, North Such dealers have learned Dakota, branch. Manager J. L. More 'Primrose Qarloads from their own fruitful experi­ Henn was host to a number of ence that there is no closed dealers at a sales meeting and in the l

THE NEW BUILDING OP THE ALBANY MOTOR TRUCK AND COACH BRANCH SPACE AND MANY SPECIALLY DESIGNED MACHINES HAVE BEEN INSTALLED AND SERVICE STATION IS ONE OF THE FINEST IN THAT PART OF THE TO ASSURE THE HIGHEST GRADE OF WORKMANSHIP. A PORTABLE TOOL COUNTRY. THE SHOWROOM EXTENDS ALONG PRACTICALLY THE ENTIRE RACK, BENCH AND LIGHT FOR EVERY MECHANIC, AND A STEAM CLEANING FRONT WITH SUFFICIENT FLOOR SPACE TO DISPLAY A DOZEN TRUCKS DEVICE FOR REMOVING MUD AND DIRT ARE AMONG THE IMPROVEMENTS AND COACHES. SEPARATE OFFICES ARE PROVIDED FOR THE MANAGER, INSTALLED IN ADDITION TO THE LATEST TYPES OF WELDING EQUIPMENT, ACCOUNTING AND ADVERTISING DEPARTMENTS, SALESMEN, AND STEN­ LATHES, AND PRESSES. THE COMPORT OF EMPLOYES WAS CAREFULLY OGRAPHERS. OFFICES OF THE COLLECTION DEPARTMENT ARE AT THE CONSIDERED IN PLANNING THE WELL-APPOINTED LOCKER ROOM AND OPPOSITE END OF THE SHOWROOM. THE BUILDING IS 190 FEET ALONG SANITARY LAVATORY WITH SHOWER BATHS. ATTRACTIVE AND THE FRONT, 176 FEET DEEP, AND 314 FEET ACROSS THE BACK. THE INFORMATIVE SIGNS (NOT SHOWN) ARE NOW IN POSITION ON BOTH SERVICE DEPARTMENT HAS APPROXIMATELY 18,000 FEET OF FLOOR FRONT EXPOSURES.

M • .i«ti,., -.'r&i.. FEBRUART, 1927 Page 21 PILII Jill 1 '^l?fmiol' ^ 1P= K ,-^P j

^H^^^^^^^^^ V^I^B^^^^B MANAGER W. L. JENS (sEATED, AT HEAD OF TABLE) WITH MRS. JENS AT HIS LEFT AND THEIR CHILDREN AT HIS RIGHT, PRESIDED AT THE BANQUET RECENTLY HELD TO CELEBRATE THE MOST SUCCESSFUL SALES YEAR IN THE HISTORY OF MILWAUKEE, WISCONSIN, BRANCH. C. A. SMITH (SEATED FRONT ROW AT LEFT) ASSISTANT MANAGER, WITH MRS. SMITH AND DAUGHTER AT HIS RIGHT, AND L. C. ROPELLA (sEATED, AT MR. SMITH'S LEFT), MIGHTY HUNTERS, PROVIDED THE VENISON FOR THE DINNER AT WHICH MEMBERS OF THE ENTIRE ORGANIZATION WITH THEIR WIVES AND FAMILIES WERE PRESENT.

five cream separators! Think of it! What does his continued success and to present him with a it mean? It means that North Dakota farmers memento of the years of his association with are going deeper into the program of diversifica­ this branch. tion because of the success that this program Mr. McGran, as a young man just out of school, has brought them in the past." started in the accounting department at the At the Finley hotel dealers and Harvester men Fargo, North Dakota, branch from where he met for a banquet, followed by sales talks by was transferred in 1914 to St. Cloud as office Assistant Manager J. H. Leonard and Blockman manager. In 1920 he forsook his ledgers and took D. E. A. Richardson and addresses by the mayor to the open road as a blockman. Sales organizing and others interested in improving agricultural ability above the ordinary was recognized with conditions. his promotion to assistant manager in 1922. His recent appointment as manager at Mankato is a further indication of his ability to shoulder Harvester UKtan Heads Qommittee increasing responsibility. Pleasing personality, loyalty to the Company, G. SHALLENBERGER, manager, agricul- and zeal and enthusiasm in his work, won for H• tural extension department, was recently Mr. McGran the respect and friendship of the elected chairman for 1927 of the agricultural entire St. Cloud organization. While we regret committee of the Chicago Association of Com­ keenly the severance of his connection with this merce. branch we wish him continued success in directing This committee, numbering fifty-six members, the Company's business at Mankato. is composed of representatives of prominent Chicago business organizations which have a ^ Qomrade 'iMissed direct interest in agriculture and includes repre­ sentatives of railroads, newspapers and farm By J. R. FLENNER, Collection Manager, Birmingham, Alabama papers. C. V. Gregory, editor of the popular farm N November 20, 1926, near Terrell, Texas, paper. The Prairie Farmer, is vice chairman. O W. L. Drysdale, correspondent of the Birm­ All agricultural matters which come before the ingham, Alabama, collection department, was association are referred to the agricultural com­ fatally injured and died the following day. mittee which, because of its range of representa­ Mr. Drysdale's Harvester career began at Mem­ tion and wide contacts, is in constant touch with phis, Tennessee, in September, 1922, where he was agricultural developments throughout the country. employed as traveling collector. Six months later he was transferred to the Birmingham collection 'Chat's the Spirit! department in the capacity of correspondent. By R. WIMMER, Advertising Man, St. Cloud, Minnesota, Branch Mr. Drysdale's passing was a severe shock to his many friends and fellow workers in the Birm­ A. McGRAN, for several years assistant ingham office. He was energetic and forceful in J' manager at St. Cloud, Minnesota, branch, the discharge of his duties and the results which was recently promoted to manager of the Mankato, he obtained were of a uniformly high character. Minnesota, branch. Prior to his departure from In Mr. Drysdale's death the Company loses a St. Cloud members of the branch organization loyal and faithful employe whose activities in the and friends gathered to express best wishes for collection field set a high standard. Page 22 HARVESTER WORLD

Branch Management Changes burg, as branch manager, motor trucks. G. M. Edwards, formerly branch manager at Auburn, New York, has been transferred to F. PECKELS, formerly Industrial tractor Harrisburg, Pennsylvania, as branch manager. M. salesman at Chicago, under the Aurora Wells Levens, formerly branch manager at branch, has been promoted to assistant branch Minneapolis, Minnesota, has been appointed manager at Springfield, Illinois. manager of the newly established motor truck C. B. Hamilton, formerly assistant branch branch at Milwaukee, Wisconsin. manager at Quincy, Illinois, has been transferred C. M. Hunt, formerly branch manager at to IndianapoUs, Indiana, in the same capacity. Mankato, Minnesota, has been transferred to A. P. Harding Jr., formerly blockman at Eau Minneapolis, Minnesota, as branch manager. Claire, Wisconsin, has been promoted to assistant W. T. Laivell, formerly manager, local motor branch manager at Grand Forks, North Dakota. truck sales at Minneapolis, Minnesota, has been W. C. Schumacher, formerly in charge of local appointed manager of the newly established motor motor truck sales, has been promoted to branch truck branch at Minneapolis. manager, motor trucks. New Orleans. George P. Donovan, formerly blockman at Monroe Rooks, formerly assistant branch mana­ Louisville, Kentucky, has been promoted to ger at Knoxville, Tennessee, has been transferred assistant manager at that branch. to New Orleans as assistant branch manager. D. A. Kirk, formerly blockman on the Jackson, W. K. Menninger, formerly assistant branch Michigan, territory, has been promoted to assist­ manager at Little Rock, Arkansas, has been ant branch manager at Akron, Ohio. transferred to Memphis, Tennessee, in the same F. C. Johnson, formerly blockman at Grand capacity, succeeding J. 0. Lambeth, who goes to Forks, North Dakota, has been promoted to Little Rock in the same capacity. assistant branch manager at St. Cloud, Minnesota. C. H. Thayer, formerly assistant branch mana­ H. P. Thieman, formerly assistant branch ger at Cedar Falls, Iowa, has been transferred to manager at Kankakee, Illinois, has been trans­ other duties. Mr. Thayer will devote his time to ferred to the power farming machinery division motor truck sales on the Cedar Falls territory. of the sales department, Chicago office. J. N. Cecil, formerly manager at Harrisburg, W. F. Koch, formerly blockman at Sioux City, Pennsylvania, has been placed in charge of the Iowa, has been promoted to assistant manager at newly established motor truck branch at Harris­ Cedar Falls, Iowa. Employes^ Benefit Association-—Death Benefits Paid in January, 1927 Works or Dept. Died Name Age Occupation Cause Beneficiary Amount Paid Auburn 12- 1-26 •LaGrand L. Aldrich 57 Retired Sickness Wife $ 300.00 1- 4-27 Auburn 1-14-27 *John H. Seales 74 Pensioner Sickness Wife $ 500.00 1-25-27 Auburn 1-17-27 •Jesse Richards 79 Pensioner Sickness Wife $ 500.00 1-31-27 Deering 1- 1-27 *Wenzel Luzinski 59 Pensioner Sickness Wife t 400.00 l-U-27 Deering 12-25-26 Hugh Harris 40 Molder Sickness Wife $2000.00 1-24-27 Deering 12-24-26 •August Burand 82 Pensioner Accident Daughter S 600.00 1-27-27 Deering Twine 1-25-27 •Carl Kunow 69 Pensioner Sickness Wife t 250.00 1-28-27 Fort Wayne 10-19-26 Richard Rolfes 26 Laborer Sickness Wife 1 Year's Wages a-1-26-27 McCormick 12-21-26 •Josef Neuberg 64 Retired Sickness Wife $1800.00 1-11-27 McCormick 11-24-26 Emmons Nelson 37 Molder Accident Wife 2 Years' Wages a-1-12-27 McCormick 12-29-26 Frank Krueger 52 Millwright Helper Sickness Wife 1 Year's Wages 1-12-27 McCormick 12-31-26 William H. Baus 62 Machinist Sickness Wife i 400.00 1-15-27 McCormick , 1- 4-27 John Nowicki 30 Boltmaker Sickness Wife 1 Year's Wages 1-21-27 McCormick 1- S-27 •Frederick Kropf 69 Pensioner Sickness Wife $ 100.00 1-22-27 McCormick 6-21-26 August Pirker 18 Machine Hand Sickness Wife I Year's Wages a&b-l-2S-27 McCormick Twine 12- 9-26 Stella Lockett 25 Preparer Sickness Sister 1 Year's Wages 1-24-27 Milwaukee 12-23-26 •Herman Imm 54 Retired Sickness Wife $1000.00 1- 4-27 Milwaukee 1- 3-27 Stephan Marek 46 Molder Sickness Wife $2000.00 1-15-27 Milwaukee 1- 4-27 Charles S. Tuttle 62 Storekeeper Sickness Wife $ 200.00 1-17-27 Riciimond 12-27-26 •Joseph T. Russell 82 Pensioner Sickness Wife $ 50.00 1- 7-27 Richmond 12-13-26 Clayton Blair 22 Bench Hand Sickness Father & 1 Year's Wages 1-17-27 Mother Richmond 1-16-27 George Weber 70 Elevator Operator Sickness Wife $ 200.00 1-31-27 So. Chicago Steel 12- 6-26 •Gust Lask 78 Retired Sickness Children $ 880.00 1- 7-27 So. Chicago Steel 1- 6-27 William J. McDonald 47 Chief Engineer Sickness Wife $2000.00 1-26-27 Sales Dept. 12- 6-26 Bernhard F. Jutzi 53 Blockman Sickness Wife $2000.00 1-17-27 Houaton,Tex.,B.H. Payments from September 1, 1908, to January 31, 1927: • Indicates members for death benefit only. a Indicates settlement delayed pending proof of heirship. lAAiTi ,.u / Total for January, 1927 $ 27,712.35 b Indicates settlement delayed pending foreign beneficiary. A.ibl ueatns| Previously Reported ..3,599,978.66 Amount shown for Accident Benefits include accidents occurring OUT­ TOTAL % 3,627,691.01 SIDE of factories or OFF DUTY. 48 SPECIAL BENEFITS 34,741.69 MEMBERSHIP JANUARY 31, 1927 35,712 78,480 DISABILITY /Sickness.$3,262,275.62 F. E. CHAPMAN, Supt. CLAIMS PAID \Accident.. .369,632.87 3,631,908.49 Employes' Benefit Association Total amount of all benefits paid $7,294,341.19 '^w Comes a NEW "Red Baby" During five busy years the McCormick-Deering dealers in America have built their farm equipment volume to new peaks with the "Red Baby." More than 6,000 of these hustling red trucks brighten the countryside and improve the industry as they hurry from farm to farm with modern ma' chines and service. The enterprising, serviccat-your-door spirit that has always attended "Red Baby" merchandising has materially advanced the interests of McCormick-Deering dealers within their trade territories.

OW comes a new "Red Baby." nickel rails. Over all is black and nickel and A combination coupe and business "Red Baby" red! body has been built on the smallest Inter­ Under the combination body is the economical national chassis, the "Special Delivery." "Special Delivery" chassis. Every inch a truck, with all passenger-car advantages — economical, The interior has been upholstered and outfitted easy driving, speedy, comfortable, and good looking. for driver and passenger comfort over all roads and A trim representative for the up-to-date store. in all weathers. A canvassing car with a or 3-passenger capacity Back of the seat-back are two compartments. and room for sample engines, cream separators, The compartment behind the driver is suitable for grinders, twine, and what-not. A fast truck for advertising matter, order books, folios, etc. The light delivery trips at low cost. right half of the seat-back is separate from the left Many McCormick-Deering dealers now oper­ and is so arranged that it may be tilted forward ating light passenger cars or heavier trucks will readily, thereby exposing a compartment large find the solution of their sales and service car enough to accommodate a large grip or suitcase, in problems in the new "Red Baby" on the smallest addition to tools regularly carried. International. Behind the coupe enclosure is a practical express Ask the International Harvester blockman for body, nicely finished, and adorned with glistening prices, equipment details, delivery dates, etc. INTERNATIONAL HARVESTER COMPANY 606 So. Michigan Ave. of America Chicago, III. s= (Incorporaled) • Youth Must Be Served! HE world belongs to the boys and girls. They are getting ready to take charge. Impatient with old-fashioned notions, they are going to run things according to the newest standards.

Healthy curiosity and a McCormick-Deering 10-20 tracior. No McCormick-Deering dealer can afford to make Here are poiver farmers of the future. light of the powerful influence of the sons and daughters of his customers. Even though they do not hold the purse strings they break down the resistance of their elders and force the adoption of better methods. By their keen desires they prompt the buying of millions of dollars' worth of farm equipment every year in America. Every year new multitudes of boys begin to call themselves men. Time flies.I t pays to cater to Youth!

INTERNATIONAL HARVESTER COMPANY 606 So. Michigan Ave. ,?^ '*'™"'':^> Chicago, 111. Clarence Walton of Attica, Michigan, ha'i his wife and all the kids {Incorporated) lined up to be photographed on his McCormick-Deering 15 jo

Frank Lux, young corn wizard of Shelbyville, Indiana, found that the clean path between his corn rows was the road to corn-belt fame. He won a championship in the Junior Department of the International Live Stock Exposition at Chicago. Below is the champion driving the new FARMALL. It is said that his father, Peter Lux, hesitated over buying the outfit, but Frank won him \. over by double-disking and culti-packing 28 acres the first day. It pays to cater to Youth! (See ''The Child Is Father of the Man,'' on page 15.)

The family gathers around the new farm PL —ihe all-puTfiose FARMALL m

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