BOE INDIA 2014 Programme with Timings COMMS
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ESOMAR BEST OF – INDIA 2014 MARKET RESEARCH: THE BALL GAME HAS CHANGED! NEW DELHI / 25 FEBRUARY PROGRAMME 25 FEBRUARY 08.00 – 09.00 Registration 09.00 – 09.15 WELCOME AND INTRODUCTION TO THE PROGRAMME Partha Rakshit, Partha Rakshit Associates, India / ESOMAR Representative for India 09.15 – 09.55 KEYNOTE The History of Men's Underwear How the simple things react to science and society Dave McCaughan, Truth Central Global Asia Pacific / McCann Worldgroup, Hong Kong 09.55 – 10.00 Q&A UNCOVERING THE DECISION MAKING PROCESS: Shopper Insights and Behavioural Economics 10.00 – 10.05 Introduction by Session Chair Pravin Shekar, The Social Catalyst, krea, India / ESOMAR Council Member 10.05 – 10.25 Making the Retail Shelves Smarter Harpreet Singh, Datamatics Global Services, India Rojin Varghese, Datamatics Global Services, India Did you Just Kill Your Travel Agent? 10.25 – 10.45 Sabrina Schoeder, Happy Thinking People, India Payal Shah, Happy Thinking People, India 10.45 – 11.05 Discussion 11.05 – 11.35 Break GAINING BETTER INSIGHTS FOR BRANDS AND COMPANIES IN THE ERA OF BIG DATA 11.35 – 11.40 Introduction by Session Chair Ashish Bansal, Samsung India Electronics, India Integrated Marketing Return on Investment Framework 11.40 – 12.00 Insights generated by integrating marketing investments, research, social buzz and all other data sources with business KPIs in a single system Sunder Muthuraman, Meritus Analytics, India 12.00 – 12.20 Predicting Brand Health An early warning system Sanjoy Datta, ITC, India Samit Chakrabarti, IMRB International, India 12.20 – 12.40 Discussion 12.40 – 14.00 Lunch NEW WAYS OF WORKING 14.00 – 14.05 Introduction by Session Chair Madhumita Chakraborty, PepsiCo India 14.05 – 14.25 Re-engineering Classification Methods Vishal Khullar, AbsolutData Research and Analytics, India Lavanya Ramanan, AbsolutData Research and Analytics, India Aaroshi Asjia, AbsolutData Research and Analytics, India 14.25 – 14.45 A Tap and a Punch All in the Moment Jasmeet Singh Sethi, Ericsson India Biswapriya Bhattacharjee, IMRB International, India 14.45 – 15.05 Tapping the Movie Viewer Pulse A breakthrough in cinema research Monalisa Saxena, Pixights Consulting, India Monika Yadav, Disney-UTV, India 15.05 – 15.25 Discussion 15.25 – 15.55 Break CLOSING KEYNOTE 15.55 – 16.00 Introduction by Session Chair Pravin Shekar, The Social Catalyst, krea, India / ESOMAR Council Member 16.00 – 16.40 KEYNOTE SPEAKER "Simplicity Is Everything" Why every successful business must clarify complexity Chris Jaques, M&C Saatchi Asia, Hong Kong 16.40 – 16.45 Q&A 16.45 – 17.00 CLOSING Sandeep Arora, Datamatics Global Services / ESOMAR Representative for India SPEAKER PROFILES Aaroshi Asjia Aaroshi Asjia is Research Consultant for AbsolutData Research, India. She did her post-graduate studies in marketing from FORE School and also studied business economics at Gargi College. Her corporate experience has thus far included being a part of the placement team at FORE. Aaroshi is also an amateur photographer, which allows her to observe and analyse her surroundings, challenging her to see all perspectives and pick the best angles. Biswapriya Bhattacharjee Biswapriya Bhattacharjee is Group Business Director for IMRB International, India. He is an electronics engineer with a post-graduate in management and about 13 years of experience across market research and B2B sales & marketing. Biswapriya currently leads the IT, Telecom & Electronics Research practice team at IMRB International and has a group of senior researchers working with him. Over the last 10 years at IMRB, Biswapriya and his team have successfully anchored several industry researches in the area of technology including studies on the IT hardware market, electronic component market, advent and acceptability of cloud services, etc. He also regularly advises leading IT organisations on addressing their marketing goals. Chris Jaques Chris Jaques is CEO of M&C Saatchi Asia in Hong Kong and one of the most experienced leaders in international marketing communications. Before joining M&C Saatchi in 2006, Chris was regional CEO of Young & Rubicam for North America, regional president of Ammirati Puris Lintas for Europe and regional CEO for some of Asia's most successful networks, including BBDO, Bates, Y&R and Wunderman. He is an expert in the Asia Pacific region, having led his companies to be voted "Asian Advertising Network Of The Year" on two occasions, and runner-up on a third. Personally, Chris has also been named "Asia's Advertising Person Of The Year" twice in the last 15 years. He is a pioneer in new media, having led the launch of XM Digital Marketing in the 1990's, run the Wunderman network across Asia Pacific in the 2000's and most recently, been responsible for creating and embedding M&C Saatchi-i into the M&C Saatchi Asia network. Chris is passionate about the transforming effect that the meteoric rise of Asia is having on every aspect of business and is a regular speaker at business conferences around the world. Dave McCaughan Dave McCaughan is EVP and Director for Truth Central Global Asia Pacific and Managing Director for McCann Worldgroup Hong Kong. Recently having re-located to Hong Kong, Dave joined McCann in 1986 in his native Sydney, Australia where he built the strategic planning function and subsequently has been based in Bangkok, Hong Kong and Tokyo leading regional strategy development. As of January 2014, Dave is responsible for the twin roles of Managing Director of McCann’s companies in Hong Kong and Global Director of Truth Central, McCann WorldGroup’s global insight and research group. Over the last 20-plus years, he has led Asian strategy and communication campaign development for clients such as Coca-Cola, MasterCard, Nestle, Tokyo Disneyland, Sunstar and Hitachi. He has an extensive history of working on the implications of media changes, how society is influenced and, in turn influences media. Amazingly, still seen as an Asian thought leader on youth marketing (despite the hair), he is also leading key initiatives into the aging markets of Asia. For clients like Johnson&Johnson, he is leading investigations into the true potential of what he sees as the biggest growth market in the world – the 60- somethings of Asia. Dave has talked at over 400 conferences globally, including many ESOMAR regional conferences and the annual ESOMAR Congress. He has been a regular columnist for journals like Advertising Age and Japan Close- Up. He also serves as a board member and contributor for ESOMAR’s Research World magazine. In his previous lives, Dave was a yoghurt maker, menswear salesman, a children’s storyteller (for ten years) and a butler for a reclusive Duke in Rome. Harpreet Singh Harpreet Singh is Product Manager for Datamatics Global Services, India. He has over 10 years of experience in managing innovative solutions. He has applied for 2 patents in India related to diversified domains. Jasmeet Singh Sethi Jasmeet Singh Sethi is Regional Head, Insights for Ericsson ConsumerLab, India, the consumer insights division within Ericsson group. He has over a decade of experience across a wide variety of industries including telecom, technology, media and financial services, where he has worked on a broad range of insight, strategy and brand development projects. Currently, he is responsible for driving and managing the consumer insights function based out of India and has travelled extensively to manage and conduct complex research studies in various developed and high-growth markets. Jasmeet has been instrumental in building and managing regional intelligence on emerging market consumers, which includes identification and translation of consumer needs, insights and behaviours to guide strategy, communication and innovation. Lavanya Ramanan Lavanya Ramanan is Research Consultant for AbsolutData Research, India. She has over 12 years of experience ranging from academia to industry. Lavanya has extensive experience in academic consulting and research. Interests include organisational psychology, financial mathematics and technology. Monalisa Saxena Monalisa Saxena is the Founder of Pixights Consulting, India – a specialist research and consulting firm with a focus on visual communications. As a pioneer in her field, she endeavours to establish research as an ally of stakeholders in content space. In her 12 years of experience in the MR industry, Monalisa worked with IMRB International for 8 of them, specialising in media-related research. Her work has spanned across TV channels such as STAR, Disney-UTV, Zee, Colors and those in other media including Radio Mirchi, Radio City, Economic Times and ToI. Prior to IMRB, Monalisa worked with the Centre for International Business at the Tuck School of Business at Dartmouth. She also has a post-graduate in marketing communications from MICA. Monalisa is a budding writer, experimental chef and an avid consumer of all things soapy and filmy. Monika Yadav Monika Yadav is Head of Research Studios and Disney Interactive at Disney-UTV, India. She started her career in 2006 in advertising with Bates David Enterprise in the client servicing division. After that, Monika spent 5.5 years at Synovate (Now Ipsos Research) in the qualitative research division. As a senior project director at Synovate, her key clients included UTV Bindass and UTV Motion Pictures. Monika moved to Disney UTV to Head Research for the Studio in 2010 and has been spearheading the campaign to convert internal stakeholders as smarter users of research. Monika’s passions include not just watching movies but bringing in ‘filmigiri’ to everyday life. She trained in bharatnatyam for 13 years, belly dance for 4 years and hip hop for 4 years. Payal Shah Payal Shah is Research Director at Happy Thinking People India. Besides fostering an engaging internal culture, her key role is to rethink, reimagine and reset the obvious parameters of brand intelligence. With her strong communication background, Payal applies strategic design thinking and innovative brand research methodologies to leverage brand relevance that merge seamlessly with untold stories of the human psyche.