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Corporate Responsibility Report 2004

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Corporate Responsibility Report 2004 Advertising Media investment management Corporate Responsibility Information, insight & consultancy Public relations & public affairs Report 2004 Branding & identity Healthcare communications Specialist communications 27 Farm Street London W1J 5RJ Telephone (44-20) 7408 2204 Fax (44-20) 7493 6819 125 Park Avenue New York NY 10017-5529 Telephone (1-212) 632 2200 Fax (1-212) 632 2222 www.wpp.com www.wppinvestor.com Introduction About this Report 02 Our significant issues 02 Contents Introduction by Sir Martin Sorrell 03 Who we are About WPP 04 Our companies and associates 06 How we work The impact of our work 09 Engaging in the debate about standards 09 Marketing ethics 09 Privacy 10 Social marketing 11 Cause-related marketing 11 Employment 12 Diversity 12 Helping clients with diversity 15 Employment infringements 15 Development and training 15 Remuneration and employee ownership 16 Communication 16 Employee surveys 16 Health and well-being 17 Environment 18 Energy use 18 Recycling 18 Supply chain 19 Progress in 2004 20 Social investment 20 Pro bono work 21 Charitable donations 22 Employee volunteering 24 CR management 26 Tracking performance 26 Stakeholder engagement 27 Corporate governance 27 Business ethics 28 Code of Business Conduct 29 CR Policy 30 2 WPP Corporate Responsibility Report 2004 How we think Contact points Fat is a strategic issue 32 Feedback 68 Corporate responsibility is still on the sidelines 34 Further information 68 How we contribute Kids in Distressed Situations (K.I.D.S.), US Ogilvy Healthworld New York 37 Wed Cross, India Ogilvy & Mather India 38 UNICEF, Denmark Y&R Copenhagen 40 Act against Aids, Switzerland JWT Zurich 42 Catalan Society for Safety and Medicine at Work (SCSMT), Spain Bassat Ogilvy Barcelona 44 WildAid, US JWT New York 46 Greenpeace, Hong Kong Y&R Hong Kong 48 Make-A-Wish Foundation, US Fitch Seattle 50 United Negro College Fund, US Y&R New York 52 The Royal Marsden Hospital, UK Harrison Troughton Wunderman London 54 Longest Night of the Year Appeal, Australia Grey Melbourne 56 WWF, Germany Ogilvy & Mather Frankfurt 58 National Corporation Against Child Abuse, Chile Ogilvy & Mather Santiago 60 WWF, India RMG David New Delhi 62 StreetShine, London UK Coley Porter Bell London 64 Unicef Tsunami Fund, Asia Grey Asia Pacific 66 WPP Corporate Responsibility Report 2004 01 Our significant issues About this report Corporate responsibility covers a wide range of This Report describes WPP’s corporate responsibility issues. Its relevance is still being defined for the (CR) activities in 2004. It updates our Corporate media sector. We want to play our part in setting Responsibility Report published in 2004. Data the CR agenda and have consulted widely to relates to the calendar year 2004, unless stated. The identify the three most significant CR issues for information is collected via an internal survey of our our business. These are: businesses. The survey is collated and validated by ■ The impact of our work including marketing our audit function. It is not independently verified. ethics, compliance with marketing standards, The data in this report does not cover the protection of consumer privacy, social and businesses of Grey Global, acquired by WPP in cause-related marketing. March 2005, but some examples of CR at Grey ■ Employment including diversity and equal Global have been included. Grey Global will be opportunities, business ethics, employee development, fully incorporated in our reporting in 2006. remuneration, communication and health and safety. ■ Social investment including pro bono work, Tell us what you think donations to charity and employee volunteering. We welcome your views on any of the These issues represent opportunities for us to information in this Report or CR at WPP. strengthen our business by enhancing our reputation Send us an email at [email protected] with clients and our people. In the event of poor performance or serious and high-profile failures, the first two of these could also present a potential reputational risk to the business. Of less significance, but still part of our CR programme, are our environmental impact and our suppliers’ CR performance. 02 WPP Corporate Responsibility Report 2004 In this, our third CR Report, we discuss topical subjects that are impacting the marketing world Introduction by and how WPP companies are using their expertise to respond. We give an account of our own WPP’s CEO performance on the significant CR issues we have identified for our business – the impact ttending the World Economic Forum of our work; our people; our contribution to at Davos in January brought home to society through pro bono work and donations; me the pressing importance of tackling and our impact on the environment. world problems such as poverty, I am grateful to all those in WPP who are AIDS in Africa and global warming. working on these issues and look forward to Later in the year, Live 8 demonstrated reporting our progress again next year. Athese issues can motivate a global audience. Companies are viewed both as the problem Sir Martin Sorrell and the solution, depending whose view you listen to. Managing the responsibility of being a global business is a complex task. The economic growth business generates is greatly needed to lift billions of people out of poverty. But the social and economic impact of global business is frequently criticised. Never has there been such a compelling need for business leaders to show vision and look beyond short-term objectives. Marketing may seem peripheral to such weighty issues, but in fact it is integral to the solutions. Great companies have long-term interests. They intend to prosper and be a presence decades from now. They therefore care greatly about building long-term trust in their brands and corporate reputation. They need to adapt to changing pressures and opportunities and assess the sustainability of their products and services. WPP businesses are helping them to understand the markets of the future and the impact of global social and environmental trends. Innovative products will not succeed unless they gain consumer awareness and acceptance. Our business is all about understanding the consumer. Today’s niche green or ethical products must evolve into tomorrow’s best-sellers and we need to create these openings. WPP Corporate Responsibility Report 2004 03 Who we are WPP is one of the world’s largest communications services groups, made up of leading companies in: Advertising Media investment management Information, insight & consultancy Public relations & public affairs Branding & identity Healthcare communications Direct, promotion & relationship marketing Specialist communications Collectively, the Group has almost 91,000* people Our companies work with over 330 clients in three or working in over 2,000 offices in 106 countries. more disciplines. More than 230 clients are served WPP companies provide communications services in four disciplines; these clients account for around to clients worldwide including more than 300 50% of Group revenues. The Group also works of the Fortune Global 500; over one-half of the with nearly 200 clients in six or more countries. NASDAQ 100 and over 30 of the Fortune e-50. Our companies and their websites are listed overleaf. * Including associates. 04 WPP Corporate Responsibility Report 2004 EWA Bespoke Communications WPP Corporate Responsibility Report 2004 05 Who we are Our companies and associates Advertising Information, insight & consultancy Public relations & public affairs ADK 1 The Kantar Group: BKSH ■ www.adk.jp www.kantargroup.com www.bksh.com Bates Asia Added Value Group Blanc & Otus www.batesasia.com www.added-value.com www.blancandotus.com BrandBuzz ■ BPRI Buchanan Communications www.brandbuzz.com www.bprigroup.com www.buchanan.uk.com Dentsu Young & Rubicam (DY&R) 1■ Cannondale Associates Burson-Marsteller ■ www.yandr.com www.cannondaleassoc.com www.bm.com Diamond Ad Center Partners Chime Communications PLC 1 www.diamond.co.kr www.centerpartners.com www.chime.plc.uk Grey Worldwide ◆ Fusion 5 Clarion Communications www.greyglobalgroup.com www.fusion5.com www.clarioncomms.co.uk LG Ad 1 Glendinning Cohn & Wolfe ■ www.lgad.co.kr www.glendinning.com www.cohnwolfe.com JWT Henley Centre HeadlightVision Finsbury www.jwt.com www.hchlv.com www.finsbury.com Marsteller Advertising ■ IMRB International GCI Group ◆ www.marsteller.com www.imrbint.com www.gcigroup.com Ogilvy & Mather Worldwide KMR Group Hill & Knowlton www.ogilvy.com www.kmr-group.com www.hillandknowlton.com red cell –AGBNielsen Media Research 2 Ogilvy Public Relations Worldwide www.redcellnetwork.com www.agbgroup.com www.ogilvypr.com Soho Square –BMRB International Penn, Schoen & Berland www.sohosq.com www.bmrb.co.uk www.psbsurveys.com Y&R ■ –IBOPE Media Information 1 Quinn Gillespie www.yandr.com www.ibope.com.br www.quinngillespie.com –Marktest 1 Robinson Lerer & Montgomery ■ Media investment management –Mediafax www.rlmnet.com www.mediafax-pr.com Timmons and Company GroupM: Lightspeed Research www.timmonsandcompany.com MAXUS www.lightspeedresearch.com www.maxusglobal.com Wexler & Walker Public Policy Associates Management Ventures www.wexlergroup.com MediaCom www.mventures.com www.mediacom.com Mattson Jack Group Branding & identity Mediaedge:cia www.mattsonjack.com www.mecglobal.com Enterprise IG Millward Brown www.enterpriseig.com MindShare www.millwardbrown.com www.mindshareworld.com Landor Associates ■ ▲ pFour Consultancy www.landor.com Outrider www.pfour.co.uk www.outrider.com The Partners ■ Research International
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