Press Release -29/11/2007

6 More London Place, Tooley Street, London, SE1 2QY Tel no. +44 20 7656 5700 Fax no. +44 20 7656 5701 www.kantargroup.com

PRESS RELEASE -29/11/2007

KANTAR GROUP RESTRUCTURES MEDIA UNIT TO LEVERAGE SCALE AND PLACE GREATER EMPHASIS ON DIGITAL MEDIA MEASUREMENT

In response to a rapidly changing media environment, Kantar Group, the information, insight and consultancy division of WPP, has announced a significant restructuring of its media businesses. The newly formed unit, Kantar Media Research (KMR), will bring together the media audience measurement assets and talent from across Kantar to respond to client requirements in a new media environment.

The restructuring is designed to help clients benefit from the worldwide expertise which exists within the Group and to facilitate a greater investment in new media, digital and cross media audience measurement solutions

Products and services in the KMR portfolio include TGI, KMR Software, MARS Pharma and MARS Medical (the leading syndicated media currencies for the pharmaceutical and medical markets) and IntelliQuest CIMS (the leading planning and buying currency in the US technology market), as well as TV ratings businesses and media solutions in over 40 worldwide markets through equity interests in AGB Nielsen, IBOPE, RSMB, Marktest and MRB Hellas. A full listing of existing contracts and services is included in the appendix.

Andy Brown will lead the reconstituted KMR as Chief Executive Officer and will report to Kantar Group Chairman & CEO, Eric Salama.

To support and hasten KMR’s development of digital media capabilities, Jeff Krentz, currently Kantar Group’s Corporate Development & Strategy Director, will join KMR to work with Andy and the senior KMR team on new media corporate strategy, partnerships, acquisitions and investments. [A key part of the new initiative will be the integration and support of a number of shortly to be announced investments in digital media audience measurement.]

BMRB is unaffected by these changes. BMRB will continue to emphasize its core areas of specialization including social research and TGI in the UK and will continue to be managed by Richard Asquith who will report to Millward Brown Group Global CEO, Eileen Campbell.

These structural changes will take effect January 1, 2008.

Added Value ● AGBNielsen ● AMRB ● BPRI ● Cannondale Associates ● Center Partners ● Glendinning ● Henley Centre Headlight Vision ● IMRB International ● Japan Kantar Research Kantar Media Research ● Kantar Operations ● Lightspeed Research ● MVI ● Mattson Jack Group ● Millward Brown ● Research International ● RMS Instore ● Ziment Group

Registered office as address. Registered in England and Wales no.2887671

6 More London Place, Tooley Street, London, SE1 2QY Tel no. +44 20 7656 5700 Fax no. +44 20 7656 5701 www.kantargroup.com

Commenting on the changes, Andy Brown said “It is a cliché to say that media is undergoing a revolution, however it is essential that media research strikes the right balance between new cutting edge measurement technologies and rigorous methodologies. Kantar is pursuing new digital media opportunities aggressively and the new KMR structure will allow us to align them better with the traditional media audience measurement services, for which KMR has long had a strong reputation. In addition we will now be able to offer clients the expertise and learnings on media measurement which exists everywhere in the Kantar world.”

Contact

Andy Brown, Chief Executive Officer, KMR Tel: +44 (0) 20 8433 4109 Email: [email protected]

Notes to editors

Kantar is one of the world’s largest research, insight and consultancy networks and part of the WPP Group. We help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding marketing insight and consulting companies – each an expert in their field who can work together seamlessly to help clients address business issues in an holistic and strategic way.

Companies include: Added Value Group, AMRB, BMRB, BPRI, Cannondale Associates, Center Partners, Glendinning Management Consultants, Henley Centre Headlight Vision, IMRB, Kantar Operations, KMR Group, Lightspeed Research, MVI, Mattson Jack Group, Millward Brown, Research International, RMS and Ziment Group. The Group has 22 companies operating in 70 countries worldwide.

For further information please visit us at: www.kantargroup.com

Registered office as address. Registered in England and Wales no.2887671

6 More London Place, Tooley Street, London, SE1 2QY Tel no. +44 20 7656 5700 Fax no. +44 20 7656 5701 www.kantargroup.com

Appendix Kantar Audience Measurement Interests

Europe, Middle East and Africa ¾ UK: Television Audience Measurement (TAM). Print (N.Ireland) ¾ Ireland: TAM, Print ¾ Italy: TAM ¾ Poland: TAM, Radio Audience Measurement (RAM), Print ¾ Sweden: TAM, RAM, Internet Audience Measurement ¾ Greece: TAM, Print ¾ Turkey: TAM ¾ Hungary: TAM ¾ Cyprus: TAM ¾ Slovenia: TAM ¾ Serbia: TAM ¾ Croatia: TAM ¾ Portugal: TAM ¾ S.Africa: TAM ¾ UAE: TAM

North America ¾ US: Print currencies for Pharmaceutical, technology and medical industries ¾ Puerto Rico: TAM , Print, Internet Audience Measurement

Asia Pacific ¾ China: TAM and Print ¾ Australia: TAM ¾ Taiwan: TAM ¾ Philippines: TAM ¾ Singapore: TAM ¾ Malaysia: TAM ¾ New Zealand: TAM, RAM ¾ Thailand: TAM ¾ Indonesia: TAM ¾ India: TAM, RAM, Print ¾ Korea: TAM

Latin America ¾ Brazil: TAM, Print, Internet Audience Measurement ¾ Mexico: TAM, Print, RAM ¾ Argentina: TAM, Print

Registered office as address. Registered in England and Wales no.2887671

6 More London Place, Tooley Street, London, SE1 2QY Tel no. +44 20 7656 5700 Fax no. +44 20 7656 5701 www.kantargroup.com

Registered office as address. Registered in England and Wales no.2887671