licensing show june 2015 1

Source: Nielsen and Multiplatform Study Wave 5, June 2014; 2014 Sesame Brand Deck Survey, Moms of a child 0-5. Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “What is your opinion of the following children’s TV shows?". % of “one of my favorites”. Nielsen. 1Q15 (12/29/14-3/29/15). F18-49 with a child under 6. Combination of Sesame Street 30M and 60M version. Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “Which type of licensed character products do you intend to purchase for your child or as a gift in the next 12 months?". Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “Please indicate how well each of the following attributes below describe the program“.

nd • Sesame Street had the 2 largest audience among all PBS Kids shows this Winter!

• Our new 30-minute afternoon episode has helped to grow our unique audience by 27%!

• Plus, the 60-minute episode ranked 9th in February with a 2.95 rating among kids 2-5 – our highest ranking in 10 years!

Source: Nielsen 12/29/14-3/29/15. K2-5 combined cume of Sesame Street 60-minute and 30-minute versions, M-F 6a-6p PBS Kids programs only; Nielsen Media Research. 1Q15 (12/29/15-3/29/1) P2+ combined cume of Sesame Street 60-minute and 30-minute versions vs. Sesame Street 60-minute version; Nielsen. K2-5 Live+7 AA%. Feb 2015 (1/26/15-2/22/15). M-F 6a-6p programs only (excluding less than 5 t/c, specials and shorts)

• special on PBS was a huge success!

• #3 preschool TV program during it’s President’s Day week run!

• Unprecedented paid media campaign, including promotional support on broadcast, print, digital, mobile, and social.

Nielsen. K2 -5 Live+7 AA%. Feb 2015 (1/26/15-2/22/15). M-F 6a-6p programs only (excluding less than 5 t/c, specials and shorts) Season Premiere: Nov. 2015 consumer products Source: Sesame Street Multiplatform Study 2014. Kids 0-8 Source: YouTube Sesame Street Go • Over 200K downloads in the first 90 days • Top ranked app for downloads in the Kids and Education categories for the first weeks after launch

Elmo Loves ABCs for iPad • Consistently in the top 5 for downloads in the Family Games category and #2 in Educational Games

Elmo Calls iOS • Consistently in the top 15 for downloads and in the top 10 for revenue in the Educational Games category

Monster at the End of This Book • Consistently in the top 20 for downloads in the iPad Books category

Source: App Figures, May 2014 - Apr 2015 Source: Google Analytics, Jan-Mar 2015 Already a top-rated show in the UK and Australia, and there’s more to come!

• The Furchester is a favorite among kids in the UK aged 0-7 and a top-ranked show among moms

• The April premiere in Australia saw a 46% share with kids 0-4

• And we’re coming soon to NRK Norway, BBC Worldwide in Africa, Poland, Univision US, NDR Germany, NTR Netherlands, and SVT Sweden

And you can catch us on YouTube, too!

. • 16.5 million views to date!

Eurodata TV Worldwide/Barb K4-6/ Nielsen Regional Audience Measurement K0-4. Sesame Street MultiCountry Reach Study. UK segment. K0-7. February 2015. Base = all kids in the UK who watch video content at least 30 minutes per day. b is for buzz Source: 2014 DKC/ Coverage report product news

TV Features 8 motion-based games & activities Advertised! that get your little one playing all day! • Freeze Dance • Red Light Green Light • Elmo Says • Hop and Count • Pat-a-Cake • Color Guessing • Animal Sounds • What’s Up in the Sky

Over 150 responses for all-day fun interaction with Elmo! • Elmo knows when you pick him up, hold his hand, give him a kiss, or clap his hands together • Elmo laughs when you tickle him, and sings you a lullaby when it’s time for sleep • And much, much more! 20 product news

Large Huggable Plush Bath Time Toys

Elmo’s On the Go Letters On the Go Friends

21 product news toys & games

• New Little Kids introduced bubble line for Spring 2015; Bubblin’ Blast Elmo received 2015 TDmonthly Magazine Top Toy award • New Playhut launching play-tent Fall 2015 • Verdes launching Elmo Furry Foam Floor Puzzle for 2015 • Gund expands plush offerings in gift market • Cardinal adds foil puzzles to line-up for 2015 product news

• Sesame Street Infant/Toddler Apparel/Sleepwear is strong across all channels of retail • Walmart: Top selling Pajamas/Apparel; strong selling of Cold Weather accessories in 2014; strong presence with socks on replenishment • Target: Pajamas on order through 2015; new placement with Boys T-shirt for BTS 2015; top-selling Backpack with replenishment and a new Lunch Bag for 2015 • Kmart: Apparel/Sleepwear support; top-selling Socks and Cold Weather Hat/Gloves set in 2014 with renewed placement for 2015 • Payless ShoeSource: premier licensed brand with top-selling Elmo, Cookie and shoes • Toys R Us: Multi-category support • New lines in 2015: Newborn Apparel and Toddler Swimwear from Bentex, Infant/Toddler Outerwear from Mag Brands , Newborn/Infant/Toddler footwear from SG Footwear • Tees and Onesies at Zulily, Amazon, Nordstrom, Children’s Place and more

product news

HBA • #1 manual toothbrush with Crest for 3 consecutive years • New Simply Saline line and extended infant Naturals line with Church & Dwight • Design refresh with the Village Company, making bath time more fun than ever before • Developing extended infant care products at Value with Blue Cross

food • Growth of frozen & snacks Earth’s Best product line at Target • Design refresh for frozen line

24 product news

party • Top-performing party pattern at Party City • #1 preschool brand for licensed greeting cards • New line of digital invitations on Punchbowl.com launched for Holiday 2014 home and beyond • Strong selling bibs at all Mass retailers with Hamco • Continued success with clip strip impulse items with Evriholder • New lines of tableware with Zak Designs and ceramic banks with FAB Starpoint • Online success with toddler and juvenile bedding with Crown Crafts and The Northwest Company

25 product news

infant & toddler seasonal

• N ew Farallon Brands introducing pacifier & bottle tethers • Ginsey potty seat is the #1 selling soft potty seat at Walmart • Munchkin adding value cup and sculpted character cups • Strong seasonal program with category leaders such as • Kolcraft Elmo Floor Potty winner of 2015 Moms’ Picks Award Disguise, PTI, Product Works & Kurt Adler

collectibles other exciting news

• N ew Wave 1 of Funko Collectible figures launched May 2015 • Flocked 6” Snuffy & Flocked launching • N ew Sakar launching consumer electronics line Summer 2015

exclusively at 2015 San Diego Comic Con and 2015 New York • Spin Master has top selling Elmo Comfy Chair at TRU while Comic Con respectively the foam furniture line has continued placement through 2015 • Launched Super at 2014 New York Comic Con & sold • Fetch 4 Pets had a well-received launch for Spring 2015 line of out pet toys at PetSmart product news

#2 Pre-school DVD brand in 2014 (beating Dora, Sofia, and Paw Patrol!) • Continuous placement in ALL brick ‘n mortar and on-line retailers • 6 New Releases on average a year • Potty Time continues to be the #1 catalog selling Sesame DVD since 2006! • Elmo’s World DVDs still a major retail success story • Major cross promotional tie-ins at retail for the DVD Play All Day with Elmo and the Hasbro fall major toy release, “Play All Day Elmo” • Elmo the Musical was #1 New Release of 2014 • June New Release: Count on Elmo

27 ppublishingroduct news news

hardcover storybooks family cookbook 8 x 8 storybooks

New in Print!

Just One You! Off To School! Let’s Cook! Elmo’s ABC Song

2015 Appy Award for print & ebook Best Book App

New in Coming Digital! Soon!

Elmo’s Loves You! Comic Books family entertainment

Sesame Street Live visits 175 cities in US & Canada

Presence in over 9 theme parks with over 40 million visitors worldwide!

35th Birthday Celebration 2015 sesame around the world: peter alexander (australia)

30 sesame around the world: puma (worldwide) Puma

31 sesame around the world: bathing ape (worldwide)

32 sesame around the world: shhh … coming soon! 34