Intense Colors Classic Blondes and Delicate Control Against Warmth Or Soft Coverage of Gray

Home , Gold (color), Mahogany (color), Tangerine (color)

AQUAR&LY WITH INTENSE MICRO PIGMENTS is the result of years of AQUAR&LY WITH INTENSE MICRO PIGMENTS represents the synthesis Eudermal pH Shampoo scientific studies and collaboration with international research laboratories. between nature and scientific research: in synergy with the Hydrolysates Wheat Proteins, it has born a new concept of color and at the same time of protection, The Intense Micro Pigments (IMP) are micro-emulsified nano-pigments able to deeply Presenting a new line of professional shampoos designed to embrace and protect hydration and healthy hair. Restructuring Shampoo Conditioning Shampoo penetrate into keratin cavities and bind to the hair fibers. Thanks to the smaller your hair and your environment. Eudermal pH Shampoos are formulated dimensions, these IMP effectively penetrate far deeper into the hair fibre resulting in The conditioning and restructuring actions of Wheat Proteins protect the scalp and the with an exclusive sulfate-free cleansing compound that delivers a rich, gentle Acid balanced pH, sulfate free shampoo Acid balanced pH, sulfate free shampoo more durable, uniform and brilliant color. capillary fibers, giving softness and smoothness to the hair. Wheat Proteins also have and highly effective cleansing action while eliminating the most commonly used with Honey. Ideal for dry and defibered hair. with Linden for normal hair. Highly conducting properties. By fixing to them, micro pigments can penetrate more deeply detergents that have been proven to negatively affect eco-balance and contribute Honey crystals calm the scalp and nourish the hydrating, conditioning and calming. It’s Another important benefit that arises from usage of this innovative technology is the into the hair. to damaging acid rain. shaft, while giving new life to capillar fibers, ideal for frequent use. Leaves hair soft, reduction of the already low ammonia in the formula. The small size of the IMP, in restoring optimum hydration, elasticity and shiny and manageable. fact, requires only the minimum opening of the cuticle layer for highly effective yet AQUAR&LY WITH INTENSE MICRO PIGMENTS is the complete answer to all manageability. extraordinarily gentle delivery and maximum adherence. the needs of professional hairstylists everywhere by offering the perfect tool to fully SULFATE Anti-oxidant Shampoo Hair Color Cream FREE express their creativity and artistic sense. Sensation Shampoo Acid balanced pH, sulfate free shampoo with Intense Micro Pigments and Wheat Proteins Acid balanced pH, sulfate free shampoo with Green Tea for treated hair. Prized SERIES DESCRIPTIONS Introducing... with Peppermint extracts. Ideal for any for its complex and proven anti-oxidant kind of hair. It revitalizes and soothes with properties, Green Tea creates an a pleasant sensation of fresh mint extract invigorating detoxifying sensation on the N – NATURALI – Perfectly balanced to reflect naturally occurring tonal value and RI –ROSSI INTENSI – Intense darker reds designed to maintain intensity and reflective that increases scalp circulation with natural scalp. It protects, strengthens and supports deliver maximum gray coverage at any level. value when combined with level 6 or darker formulations. astringent action to treat and diminish hair elasticity and tensile strength, to common scalp irritation. ensure longevity and stability to technical I – MATT – Specifically designed to produce cooler, naturally opaque tones with less T – TIZIANI – The rich blend of brilliant woven gold and fiery copper preferred by the service results. vivid undertone reflections. Renaissance Master. Ideal to create the truest naturally occurring golden-red tones.

CH – Cioccolati (Chocolate) – The rich and simply sensuous blend of the most V, P, RU – IRISÈE – Violet/Irisèe – A rich series in reflective Violet, Plum and Ruby desirable and dimensional chocolate browns. Beautiful alone or as a formula base. reds. Ideal for fashion color or to impart distinct richness and reflection in more subtle Delivers exceptional gray coverage. formulations.

CP – Cioccolati (Chocolate Chili Pepper) – The perfect blend of chili pepper red FM, FA – TUTTI-FRUTTI – The perfect reflection of delicious Tangerine orange-red and added to the rich CH Chocolate base. Rich in dimension and balance for almost any Apricot golden-orange tonality. skin tone. Delivers beautiful dimensional highlights when applied for gray coverage. M – MOGANO – Mahogany perfectly blended to rich 4th, 5th and 6th level depth for CA – CARAMELLO – A rich and elegant blend of true caramel gold and chocolate excellent coverage and reflection. perfectly formulated to deliver luxurious and complex brunette nuances. RD – AUTUNNO – Rich reds with complex autumn gold undertones in level 7-8. K – SMOKY – A unique cooler series with a slightly reduced concentration of ash designed to deliver a perfect blend of tonal refinement ant natural shade balance. AP, AA, AC – ARTICI – The perfect 11 Series Nordic Blonds, as soft, rich, cool and pearlescent as the names indicate. Ideal for lift, deposit or stunning soft coverage on CL – Coloniali – Natural balance enriched with vibrant warmth. Formulated to gray. deliver rich golden-browns and warm blondes. The perfect addition for maximum gray coverage in warmer red/gold formulas. SS – SUPERSCHIARENTI – A full range of exceptional high-lift blondes from delicate warmth to platinum. Maximum lift combined with outstanding tonal refinement while C – CENERI – Perfectly balanced to deliver natural ash and consistent control against maintaining perfect AQUAR&LY condition. unwanted warmth without creating overly-drab results. 97 1B, 1V – NERI MAGICI – Daring Black with the deepest reflection of night blue or B – BEIGE – True, natural beige without unwanted red or ash undertones. Ideal for violet black. Intense Colors classic blondes and delicate control against warmth or soft coverage of gray. A – ACCENTUTONES – The three primary color base concentrates and violet. Ideal to D – DORATI – Brilliant gold, perfectly balanced to deliver vibrant warmth when used add primary color intensity or to support color correction. alone or rich golden tonal balance when supporting additional series or gray coverage formulation. N – REGOLATORI D’INTENSITÁ – Concentrated green base pigment designed for maximum anti-red refinement. R – RAMATI – Fiery red tones with rich translucent depth and reflection. Perfect to 250 Ohio River Blvd. • Baden, PA 15005 USA add controlled copper tones for warm based formulations or to add rich but subtle red N – REGOLATORI D’INTENSITÁ – A unique clear base, designed to reduce intensity to gray coverage formulations. or depth to formulations or to offer lift, shine and body without altering underlying www.italyhairfashion.com pigment contribution. RF, RR – ROSSI FIAMMANTI– Fire-breathing red! A beautiful and bold intense red series designed to add a complex fire-like reflection to any formulation or alone as a brilliant signature red. © Copyright 2010, IT&LY Hairfashion N.A., Inc. ITEM # 5015 THE NEW GENERATION OF STATE-OF-THE-ART PROFESSIONAL ITALIAN COLOR CREATIVITY WITHOUT BOUNDARIES — RESULTS BEYOND COMPARE AQUAR&LY represents an entirely new generation of state-of-the-art haircolor technology. Natura (Naturali) ______Ash (Ceneri) ______Gold (Dorati) ______Copper (Ramati) ______An exciting and complete new system that offers incomparable color stability, coverage, condition and range, AQUAR&LY’s superior features and benefits are apparent from its first application. Use it the first time to prove it to yourself — Use it again because you and your color clients see and feel the difference.

FORMULATION- DEVELOPER AND MIXING USAGE CHART

1N Black 2N Darkest 3N Dark 4N Medium 1C Blue Black 5C Light Ash 6C Dark Ash 7C Medium 6D Dark Gold 7D Medium 8D Light Gold 9D Lightest 4R Medium 5R Light 6R Dark 7R Medium 8R Light Copper 1. Determine the hair’s Natural or “Starting” level by referring to the Natural Series DEVELOPER USAGE Brown Blonde Ash Blonde Copper Brown Copper Brown Copper Blonde Copper Blonde Blonde Brown Brown Brown Blonde Gold Blonde Blonde Gold Blonde Swatches on your AQUAR&LY Swatch Chart. Remember, you are determining only how light or dark the Natural level is not its specific hue or tone. AQUAR&LY DEVELOPER is triple stabilized for longer shelf life, consistent pH and ingredient suspension. Formulated with ingredients to impart maximum hydration Violet (Irisée) ______Mahogany (Mogano) ______2. Choose the Desired or “Target” level - How light or dark you want your end while granting optimum lift and deposit with AQUAR&LY Color. Do not use other result to be. developers or add any additives as this will destabilize the color resulting in less than optimum results. 3. Referring to the DEVELOPER AND FORMULATION CHART - determine the 8C Light Ash 9C Lightest Ultralight recommended AQUAR LY Developer required to achieve your desired level. 8N Light 10C & 5N Light 6N Dark 7N Medium Blonde Ash Blonde Ash Blonde INSTRUCTIONS: Brown Blonde Blonde Blonde Beige ______USING THE DEVELOPER AND FORMULATION CHART - Choose the shade of AQUAR&LY Color Cream to apply. Squeeze 50ml of AQUAR LY Color Cream (equal to 1/2 of the tube contents) into a plastic bowl. 4V Violet 5V Violet 6P Red Purple 7P Red Purple 6RU Ruby Red 7RU Ruby 4M Mahogany 5M Mahogany 6M Mahogany A. Find the Natural Level as indicated on the left side of the chart & Medium Brown Light Brown Dark Blonde Medium Blonde Dark Blonde Red Medium Medium Brown Light Brown Dark Blonde Mix with 75ml of AQUAR&LY Oxidizing Emulsion until a creamy consistency is Blonde B. Find the desired level as indicated at the top of the chart. obtained. Follow the instructions in the table below:

Titian (Tiziani) ______Tutti Frutti ______C. Follow your Natural Level and Desired Level to the point on the chart that Treatment AQUAR&LY AQUAR&LY Processing they intersect. The number indicated is the recommended volume of developer Color Cream Oxidizing Emulsion Time 9N Lightest 10N Ultralight Dark Blonde Blonde 6B 7B Medium 8B Light Beige 9B Lightest for your formulation. Beige Blonde Beige Blonde Blonde Beige Blonde Tone on Tone 50ml 75ml of 10 vol. 25 minutes Matt ______FORMULATION FOR GRAY For Lightening 1 Level 50ml 75ml of 20 vol. 30 minutes 100% GRAY COVERAGE AT ANY LEVEL - To ensure optimum gray coverage; For Lightening 2 Levels 50ml 75ml of 30 vol. 35 minutes 6T Dark Titian 7T Medium 8T Light Titian 7A Medium 8A Light 8AD Light 9AD Lightest Blonde Titian Blonde Blonde Intensive Orange Blonde Gold Orange Gold Orange For Lightening 3 Levels 50ml 75ml of 40 vol. 40 minutes Orange Blonde Blonde Blonde 1. Determine the percentage of gray. If the first thing you see when you look at the clients hair is gray, then they’re more than 50% gray. For Superlight Series 50ml 100ml of 40 vol. 45 minutes 4I Med. Brown 5I Light Brown 6I Dark Blonde 7I Medium 8I Light Blonde 9I Lightest 10I Ultralight 2. If gray percentage is 50% or more, 50% of your formulation should be an N Matt Matt Matt Blonde Matt Matt Blonde Matt Blonde Matt Flaming Red (Rossi Fiammanti) __ Red intense (Rossi Intensi) Arctic (Artici) ______or CL shade. If your desired end result is a warm hue, use CL to insure the NOTES: DESIRED COLOR LEVEL Coloniali ______Neri Magici ______intensity of the warmth while granting the tonal balance necessary for complete 1 2 3 4 5 6 7 8 9 10 gray coverage. If your desired end result is neutral or cool, use the N series to When using AQUAR&LY BLOND COMPACT on-the-scalp you 1 10 20 30 40 balance your cooler shade. & must perform a sensitivity 2 10 20 30 40 test and use AQUAR LY 3. If the gray percentage is less than 50%, formulation adjustment is unnecessary. & 10 DEVELOPER. 3 20 30 40 6RF Flaming 7RF Flaming 7RR Copper 5RI Intense 6RI Intense 11AP Arctic 11AA Arctic 11AC Arctic IF GRAY IS EXTREMELY RESISTANT; 4 10 20 30 40 Aquar ly Red Dark Red Medium Red Medium Red Light Red Dark Blond Pearl Silver Ash 10 40 4CL Amazonian 5CL Sandal 6CL Dark Tan 7CL Amber 8CL Savannah 9CL Sahara 1B Night Blue 1V Violet Blonde Blonde Blonde Brown Blonde 5 20 30 40CompactSS Medium Brown Light Brown Blonde Medium Blonde Light Blonde Lightest Blonde Black 1. Mix and Apply color formula to area that you wish to color. This may be the 40 entire head or regrowth only. 6 10 20 30 40 SS Smoky ______Caramel (Caramello) ______Superlight (Superschiarenti) ______7 10 Volume 10 20 30 40 Aquar&ly 2. Place a plastic cap on the clients head and place client under a pre-heated dryer 8 10 20 30 NATURAL COLOR LEVEL NATURAL Developer for 5-10 minutes. 9 10 20 3. Remove client from dryer and REMOVE PLASTIC CAP. 10 10 4. Allow client to process the ENTIRE RECOMMENDED PROCESSING TIME determined by the volume of the developer (See Developer Usage Chart) at ROOM 6K Smoky Dark 7K Smoky 8K Smoky 9K Smoky 10K Smoky 5CA Light 6CA Dark 7CA Medium SSA Silver SSB Beige SSC Ash SSD Superlight SSN Natural SSM Honey SSR Superlight Blonde Medium Blonde Light Blonde Lightest Blonde Ultralight Blonde Brown Caramel Blonde Caramel Blonde Caramel Superlight Superlight Superlight Gold Superlight Superlight Copper Red TEMPERATURE. Example; Formula is color + 20 volume AQUAR LY Developer. Process 5-10 Chocolate & Chili Pepper (Cioccolati) ______Autumn (Autunno) ___ ccentuatori & A ______Regolatori d’intensitá minutes under dryer + total recommended processing time of 30 minutes. Total processing time = 35-40 minutes

FORMULATION- DEVELOPER AND MIXING USAGE CHART

IMPORTANT TIPS: 1. If hair appears porous or uneven in porosity pre-treat with EQUALIZER to 2. When process is complete shampoo color with one of the new Eudermal 3. TO GUARANTEE OPTIMUM COLOR LONGEVITY AND TO PROTECT YOUR grant optimum protein to moisture balance and ensure even and longer pH Shampoos to remove trace alkalinity and color residue from scalp. HAIRCOLOR AGAINST ALL FOUR CAUSES OF HAIRCOLOR FADE PRESCRIBE lasting coverage. Condition with AQUAR&LY BALSAM in original WHEAT PROTEIN formula or IT&LY HAIRFASHION’S ADVANCED COLOR PROTECTION PRODUCTS. your choice ALOE VERA or SHEA BUTTER formulations. 3CH Chocolate 4CH Chocolate 5CH Chocolate 4CP Chili Pepper 5CP Chili Pepper 7RD Medium 8RD Light Dark Brown Medium Brown Light Brown Chocolate Brown Chocolate Light Golden Copper Golden Copper AR Red AG Yellow AB Blue AV Violet N Neutral WR Without Brown Blonde Blonde Accent Accent Accent Accent Red AQUAR&LY WITH INTENSE MICRO PIGMENTS is the result of years of AQUAR&LY WITH INTENSE MICRO PIGMENTS represents the synthesis Eudermal pH Shampoo scientific studies and collaboration with international research laboratories. between nature and scientific research: in synergy with the Hydrolysates Wheat Proteins, it has born a new concept of color and at the same time of protection, The Intense Micro Pigments (IMP) are micro-emulsified nano-pigments able to deeply Presenting a new line of professional shampoos designed to embrace and protect hydration and healthy hair. Restructuring Shampoo Conditioning Shampoo penetrate into keratin cavities and bind to the hair fibers. Thanks to the smaller your hair and your environment. Eudermal pH Shampoos are formulated dimensions, these IMP effectively penetrate far deeper into the hair fibre resulting in The conditioning and restructuring actions of Wheat Proteins protect the scalp and the with an exclusive sulfate-free cleansing compound that delivers a rich, gentle Acid balanced pH, sulfate free shampoo Acid balanced pH, sulfate free shampoo more durable, uniform and brilliant color. capillary fibers, giving softness and smoothness to the hair. Wheat Proteins also have and highly effective cleansing action while eliminating the most commonly used with Honey. Ideal for dry and defibered hair. with Linden for normal hair. Highly conducting properties. By fixing to them, micro pigments can penetrate more deeply detergents that have been proven to negatively affect eco-balance and contribute Honey crystals calm the scalp and nourish the hydrating, conditioning and calming. It’s Another important benefit that arises from usage of this innovative technology is the into the hair. to damaging acid rain. shaft, while giving new life to capillar fibers, ideal for frequent use. Leaves hair soft, reduction of the already low ammonia in the formula. The small size of the IMP, in restoring optimum hydration, elasticity and shiny and manageable. fact, requires only the minimum opening of the cuticle layer for highly effective yet AQUAR&LY WITH INTENSE MICRO PIGMENTS is the complete answer to all manageability. extraordinarily gentle delivery and maximum adherence. the needs of professional hairstylists everywhere by offering the perfect tool to fully SULFATE Anti-oxidant Shampoo Hair Color Cream FREE express their creativity and artistic sense. Sensation Shampoo Acid balanced pH, sulfate free shampoo with Intense Micro Pigments and Wheat Proteins Acid balanced pH, sulfate free shampoo with Green Tea for treated hair. Prized SERIES DESCRIPTIONS Introducing... with Peppermint extracts. Ideal for any for its complex and proven anti-oxidant kind of hair. It revitalizes and soothes with properties, Green Tea creates an a pleasant sensation of fresh mint extract invigorating detoxifying sensation on the N – NATURALI – Perfectly balanced to reflect naturally occurring tonal value and RI –ROSSI INTENSI – Intense darker reds designed to maintain intensity and reflective that increases scalp circulation with natural scalp. It protects, strengthens and supports deliver maximum gray coverage at any level. value when combined with level 6 or darker formulations. astringent action to treat and diminish hair elasticity and tensile strength, to common scalp irritation. ensure longevity and stability to technical I – MATT – Specifically designed to produce cooler, naturally opaque tones with less T – TIZIANI – The rich blend of brilliant woven gold and fiery copper preferred by the service results. vivid undertone reflections. Renaissance Master. Ideal to create the truest naturally occurring golden-red tones.