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Restyling & Car Care Accessories New Products SEMA RESTYLING & CAR CARE ACCESSORIES NEW PRODUCTS By Steve Campbell Restyling & Car Care Accessories New Products Personalization and Protection for an Evolving Market Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never ceased to customize and care for their vehicles. As with other market segments, restyl- car care and restyling products that ing customers have increasingly turned to were introduced at the 2010 SEMA the Internet to research available products Show. The breadth of these innova- Stainless Showworks Inc. and the companies that provide instal- tive offerings showcases the strength of ’05–’09 Mustang V6, GT and Shelby Full-Piece Hood-Prop Rod Elimination lation services. This surge in electronic the industry. 541/621-8411 communications provides unprecedented We’ve also included comments about www.mustangstainless.com opportunities, so restylers have joined other where the market has been and where it is PN: 2005-9 BFG This kit is a brushed stainless dress up kit that specialty-equipment businesses in educating going from some of the leading voices in will eliminate the use of the hood prop rod and will themselves about website design and track- the restyling segment. While they touch include a gas shock hood lift kit for holding the ing, social media, smartphone technology on myriad industry trends and opportu- hood up in place. and other emergent marketing channels. nities, the thread that unites them is their In the pages that follow, we pres- passion for commerce and their optimism ent a comprehensive sampling of the about what lies ahead. 3M 3M Accuspray System 877/666-2277 www.3m.com/automotive PN: 16570 The 3M Accuspray system combines a high-performance TTVLP primer spray gun with an innovative replaceable atomizing head. It delivers a flatter, Cowles Products smoother finish; reduces overspray; cuts masking, sanding and cleaning time; Protective Accent Molding improves productivity; and lowers primer and solvent consumption. 203/865-3110 x264 www.cowlesproducts.com PN: S37764 ACS Composite-Advanced Composite Specialties ACS SS9 Camaro Hood AAC Car Cover Inc. 514/828-1000 3M 3D Covers www.acscomposite.com 3M Perfect-It Denibbing System 877/258-2975 PN: 33-4-003 877/666-2277 www.aaccarcover.com The ACS SS9 modular hood, manufactured in www.3m.com/denib Our protective custom car covers are for any type ACS’s validated RTM process, features a domed PN: 7653 of vehicle, including cars, motorcycles, RVs, buses, cowl higher than the original and available with Removes dirt nibs faster and easier, reducing boats and small aircraft. We also offer custom car a choice of three interchangeable hood inserts to denibbing time and improving productivity. cover designs that display a fun variety of animal change the look of your SS9 hood in minutes. The micro-sanding technology allows users shapes or other distinctive features and 3-D accessories. Includes a window, an extractor and a carbon insert. to work where the car is. 28 July 2011 SEMA News Autoglym Autoglym Bumper Care 305/266-3887 www.autoglym.com PN: BC500US ACS Composite-Advanced Cleanses and revives unpainted Composite Specialties molded bumpers, fenders, grilles, mirror casings, door handles, tire T2 T3 2010 Camaro Bumper walls and mud flaps. It will com- 514/828-1000 pletely restore the blackest of blacks. www.acscomposite.com PN: 33-4-037 ACS’s T3 Bumper is a replacement front fascia for ’10–’11 Camaros. It features dual cooling ports Auto Tecknic and a functional splitter. Individual components can Mercedes Benz W204 C Class Grille also be purchased individually to be installed on any 626/275-4155 SS fascia. www.autotecknic.com Autoglym PN: MB-0168 Fast Glass AutoTecknic matte black grille. Aggressive design 305/266-3887 and precise fitment for the Mercedes-Benz W204 www.autoglym.com C Class. PN: FG500US A rapid and easy-to-use cleaner free of abrasives, waxes and silicones that leaves no residues, making it versatile and safe for a variety of surfaces. The restyling indus- try is facing a rapidly ACS Composite-Advanced Composite changing marketplace Specialties due to powerful fac- Specter GTZ Camaro Hood 248/583-9559 tors: globalization, www.spectergtr.com eCommerce, rising PN: SWS10501001 fuel costs, inflation and Specter’s GTZ Camaro Hood is a replacement heat extractor hood that not only has an aggressive look, general unpredictability in today’s world. but also releases high-pressure air and heat from the Altec Products Inc. The new economic paradigm requires engine bay while negating front-end lift. C6 Corvette Leather Door Sill Enhancer 800/797-9035 that business owners adapt quickly to www.altecproducts.com change and be open to opportunities. PN: 626 Function over fashion is the most C6 Leather Door Sill Enhancer is constructed of quality genuine leather. Official GM licensed significant trend in the restyling seg- embroidered logo. Installation with 3M VHB tape. ment. Products with true functionality Stainless Showworks Inc. Accents leather interior. have vastly outpaced counterparts that ’05–’09 Mustang V6, GT and Shelby Hood Prop Rod Elimination Dress-Up Kit are only visual in nature. Quite simply, 541/621-8411 consumer discretionary income is tighter www.mustangstainless.com than ever, and products that combine PN: 05 RADCVR-GT PSN This mirrored polished dress-up kit requires the Autoglym Interior Shampoo function and fashion are doing best. radiator cover extensions and requires the gas shock 305/266-3887 Consumers are looking for items that hood lift. www.autoglym.com provide comfort, safety and performance PN: CIS500US along with style. Products with these Contains a complex blend of key attributes coupled with continual surface-active ingredients to quickly and safely deep clean innovation and improvement will drive Autoglym Leather Cleaner synthetic fabric seat upholstery, increased demand. 305/266-3887 trim, carpets and roof linings. That being said, the cost of fuel is www.autoglym.com the throttle on the entire economy and PN: LC500US A premium formulation with spe- affects everything from tomatoes to ton- cialized cleaning and deodorizing neau covers. Price any item in the local agents that safely cleans and fresh- grocery, and you’ll see the uptick; the ens automotive leather upholstery and prepares the hide for nourish- increases are small but will be painful ing preservative treatments. over time. Without a real focus on U.S. energy policy, fuel costs will have a major Autoglym impact on the entire economy. Our Leather Care Balm Lethal Threat Designs 305/266-3887 Fully Embroidered Work Shirt industry will be no exception. www.autoglym.com 914/207-0343 —Jason Braun PN: LCB500US www.lethalthreat.com Executive Vice President, Leather Care Balm’s carefully blended PN: FE50101 formula of natural oils, soaps and Fully embroidered back design. Embroidered Meyer Distributing Inc. proofing agents nourishes the leather, Lethal Threat Motor Gear pocket logo. Lethal restores the hide’s essential oils and Threat sticker hang tag. Made in the U.S.A. provides much-needed protection. We can customize it. www.semanews.com 29 SEMA n RESTYLING & CAR CARE ACCESSORIES NEW PRODUCTS Coast to Coast International CCI Grille Overlay Au-tomotive Gold Inc. Colored Teardrop 800/999-8987 Au-tomotive Gold Inc. Key Chains www.coast2coastinternational.com Skull Trailer Hitch Cover 800/358-7843 PN: IWCGI/90 800/358-7843 www.autogold.com www.autogold.com The IWCGI/90 is a brand-new CCI Grille Overlay PN: key chain PN: T-SKL-C for the ’11 GMC Sierra HD. CCI Grille Overlays Beautiful colored teardrop key are known for their quick-fit installation and quality Skull Trailer Hitch Cover. chains. Available with most car finish. All CCI Grille Overlays come with a limited Stainless steel with logos or college logos. lifetime warranty. a lifetime warranty. Augusta Car Care Our world is Au-tomotive Gold Inc. Epiphany GOLD becoming more com- Alabama License 706/799-5679 Plate Frame plicated, and emerg- www.augustacarcare.com 800/358-7843 ing technologies are www.autogold.com High-end tire shine with playing an increasing PN: LFWC.ALA.RED real 23-kt. gold leaf. role. Restylers should Alabama metal license plate frame. More than 400 different embrace technology. colleges are available in What you’ve been doing for the past 25 college colors. years won’t guarantee you a future, so be willing to learn technology integration. When the banks did their correction to lending policies in 2008–2009, it left consumers hungry for amenities, such as electronics and leather. After the realignment, some car buyers couldn’t get approved for higher-priced vehicles. Nicer amenities became a natural addi- Avery’s Floor Mats Select Touring StainResist tion for these types of buyers. Auto Mats Accessories Inc. Carpeted Floor Mats Leather continues to be at the top of Collegiate Logo All Weather Mat 800/541-7397 the most-requested products for interi- 800/570-0704 www.averysfloormats.com automatsandaccessories.com PN: 4pc car set ors. Consumers hunger for color selec- PN: 5400 Select touring floor mats treated with StainResist tions other than what the factory offers. Licensed collegiate logos on universal all-weather Technology; 28-oz. densely-woven nylon yarn. They’re also interested in navigation, mat made from recycled products. Manufactured Action Back natural rubber backing. Eight colors in the U.S.A. Other logo art available. Artwork on with serged binding. Made in the U.S.A. backup-assist products and hands-free driver’s and passenger’s sides. management systems. The most significant products for our company continue to be sunroofs, but we’ve also added graphics and a clear bra product to our lines.
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