News Release
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Perusahaan Otomobil Nasional Sdn Bhd (100995-U) Persiaran Kuala Selangor, Seksyen 26, 40400 Shah Alam Selangor Darul Ehsan, Malaysia. T (+603) 5102 6000 F (+603) 5191 9120 News Release PROTON X70 AWARDED EXCEPTIONAL SCORES BY ASEAN NCAP - SUV awarded 5-star rating for occupant protection - Official public debut at KL International Motor Show Subang Jaya, 16 November 2018 – The Proton X70, the first SUV from PROTON, has successfully achieved a 5-star rating after being tested by the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP). Details for the latest round of ASEAN NCAP tests have been released, showing the newest Proton model sits near the top of its segment for occupant safety. Designed and manufactured to optimise occupant safety With a proven track record for manufacturing cars that obtain a 5-star ASEAN NCAP rating to defend – the Proton Iriz, Proton Persona, Proton Preve and Proton Suprima S are all 5-star rated, PROTON’s engineers and designers paid close attention to every detail to ensure the Proton X70 would obtain a high score based on the latest 2017-2020 testing protocol. Under the new protocol, safety assist technology is now taken into consideration and counts for 25% of the overall score. PROTON introduced Hot Press Forming (HPF) body structures, used to form the passenger cell of its cars, in 2012 and the same technology is one of the reasons why the Proton X70 is able to provide a high level of protection to its occupants. The HPF cell is supplemented with six airbags for all variants, ISOFIX child seat mounting points as well as seat belts with pretensioners and load limiters. By combining these elements, the Proton X70 received a perfect score for the side impact test as well as for head protection technology. The SUV is also PROTON’s first model to be equipped with a number of safety assist features. Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Departure Warning (LDW) and Blind Spot Information System (BLIS) are all part of the advanced driver assistance system introduced with the Proton X70. Thus equipped, the SUV was able to obtain a high score for safety assist technology. “Thanks to the diligent efforts of PROTON’s designers and engineers, the Company has managed to extend its reputation for building cars capable of protecting their occupants in the event of an accident. Aside from the advanced driver assistance system that is making its debut on a Proton model, the Proton X70 is also fitted with various convenience features such as voice command, Adaptive Cruise Control (ACC), Intelligent High Beam Control (IHBC) and a 360 camera for safe manoeuvring in tight spaces,” said Abdul Rashid Musa, Chief Executive Officer of PROTON Edar. Proton X70 to be shown at KLIMS Following a series of closed-door previews for invited guests and media, the Proton X70 will be making its public debut at the 2018 Kuala Lumpur International Motor Show (KLIMS). Five units of the car will be put on display and visitors are encouraged to get up close and personal with the first C-segment premium SUV from a Malaysian automotive brand. There will also be special display areas to highlight the technology, safety and performance aspects of the vehicle. Page 2 of 3 PROTON X70 AWARDED EXCEPTIONAL SCORES BY ASEAN NCAP “PROTON is now ready for our SUV to meet the Malaysian public. Visitors to KLIMS will be given full access to our show cars and we encourage everyone to explore the various design, technology, safety and performance aspects of the Proton X70 by spending some time at our interactive areas to get to know it better. There are a lot of technological and specification firsts for PROTON with this model so we want to make sure all our customers are able to fully appreciate what we hope will be a game changer for the Company,” said Abdul Rashid Musa. KLIMS will be held at the Malaysian International Trade & Exhibition Centre (MITEC) in Kuala Lumpur from 23 November to 2 December 2018. The Proton X70 can be viewed at PROTON’s display located on Level 1, Hall 1 and at Booth 1007. -End- Page 3 of 3 PROTON X70 AWARDED EXCEPTIONAL SCORES BY ASEAN NCAP About PROTON PROTON Holdings Berhad is 50.1% owned by DRB-HICOM Berhad and 49.9% by Zhejiang Geely Holding Group Co. Ltd. Established in 1983, it is the only full-fledged OEM car manufacturer that is complete with research and development (R&D) facility in South-East Asia and was established with three primary national policy objectives, which are, to spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automotive manufacturing industry and to strengthen the international competitiveness of Malaysia’s industrial capability. 1985 marked a momentous year in Malaysia’s history when the country’s first national car, the Proton Saga, rolled out for the masses. Since then, its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, stylish executive sedans such as Prevé, the elegant executive D-segment Perdana as well as spacious and affordable multi-purpose vehicles like the Exora and Ertiga. There is also the sleek sporty Suprima S that is packed with performance and the bold and stylish Iriz than emphasises safety and is the most affordable 5-Star ASEAN NCAP car. PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnership and technical collaborations. There is no doubt that it has helped grow the Malaysian economy through its progress and success in the automobile industry. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are enjoyable to drive - and a pleasure to own. For more information, visit http://www.proton.com. For further information please contact: Group Corporate Communications Division, PROTON Mohamed Norin Abu Bakar at 012-288 5843 / tel: 03-8026 9674 / [email protected] Eyasmin Hameed at hp: 017-605 2072 / tel: 03-8026 9683 / [email protected] Jaylyn Jayathalagah at hp: 012-973 3137 / tel: 03-8026 9328 / [email protected] Faisal Shah at hp: 019-321 8897 / tel: 03-8026 9389 / [email protected] Lim Ai Mee at hp: 012-698 9189 / tel: 03-8026 9670 / [email protected] .