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Alumni Giving Back: New Impetus 10  L ASSOCIATION ASSOCIATION N O 137 L

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Alumni Giving Back: New Impetus 10  L ASSOCIATION ASSOCIATION N O 137 L Alumni Giving Back: new impetus 10 l ASSOCIATION ASSOCIATION O 137 N l www.esadealumni.net OF THE ESADE ALUMNI BI-MONTHLY PUBLICATION BI-MONTHLY OCTOBER-NOVEMBER 2010 From ESADE Alumni International We talk to Germán Castejón looks Another “economic Eugenia Bieto, Director back over his five years as miracle” from the German General of ESADE, looks President of ESADE Alumni model?, by Eugenio Recio at the school’s future 001 Portada_ING.indd 1 8/11/10 11:08:38 002 PUBLI memora_ING.indd 2 8/11/10 09:12:08 CAST.indb 33 27/10/09 17:04:16 079 Anu Memora_CAST.indd 1 7/1/10 10:04:24 summary An ESADE Alumni Publication Av. Pedralbes, 60-62 08034 Barcelona Tel. 902 420 020 www.esadealumni.net EXECUTIVE BOARD Miguel Trías Sagnier, President Josep Santacreu, Vice-President Eulalia Vilaclara, Vice-President WE TALK TO 38 and Treasurer 5 Antonio Delgado, Secretary Editorial Eugenia Bieto (Lic&MBA 73/PhD 08), Members: Ignacio Arbués, new Director General of ESADE, talks Marcelino Armenter, Manuel with Marcel Planellas (PMD 87), Secretary Brufau, Javier Castro, Olaya General of ESADE Garcia-Lancha, Merche Grau, Networking Montserrat Maresch, Carmen UPDATE 42 AND 66 Mur, Marcel Planellas, Pedro ESADE ALUMNI INTERNATIONAL 6 Riera and Joan Sureda Refresher programmes Chapter activities Executive Education ESADE Alumni around the world: Germany ESADE Alumni Director: MBA ESADE Alumni Evenings Xavier Sanchez Executive Language Center Editorial Board: REGIONAL CLUBS 14 Ferran Ramon Cortés and LEGAL AREA 44 Marcel Planellas Global challenges of intellectual property FUNCTIONAL AND SECTOR-SPECIFIC CLUBS 16 Executive Director: DEBATE 56 Club activities Patricia Sotelo Will e-books replace paper ones? Presentation of the Business Angels Club Design and production: ANALYSIS 58 BPMO Edigrup FROM ESADE ALUMNI 28 C/ Guitard, 43, 1ª planta, Thinking strategically Miguel Trías Sagnier (MBA 89), new President 08014 Barcelona Tel. +34 933 637 840 of ESADE Alumni, sets out the www.bpmoedigrup.com association’s future Germán Castejón (Lic&MBA 81), President Coordination: of ESADE Alumni, reviews his fi ve years ESADE Elena Cabezas as head of the association Art Direction: ESADE NEWS 48 Paula Mastrángelo New 2010-2011 academic year is launched MEMBERS ONLY 71 Graphic Design: ESADE continues to gain ground in international Exclusive economic benefi ts for members Juan Carlos Moreno rankings Page Design: 5th Sant Benet Conference: Leadership in Times of Crisis David Izquierdo IN THE NEWS 74 Science & Cooking programme begins Language Coordinator: Class reunions 5th ESADE Brand Centre Awards Raúl Pelegrín Professional updates from alumni Production: Graduation of the 8th EMBA class in Madrid Sport and culture Cristina Prats ESADE remembers Xavier Adroer Photo Editing: Carlota Prats MOVE ESADE 62 Advertising: Alumni Giving Back 52 Manel Carruesco MEET THE FACULTY 64 Tel. +34 933 637 840 Getting to know... New impetus for the Alumni Giving Back project Beatriz Añoveros and Jaime Bonache Legal deposit: B-6077/ 90 The increased professionalization of NGOs Distribution controlled by Spanish: 19,679 Catalan: 13,867 English: 1,440 Update Plus... and knowledge SPECIAL FEATURE 87 Pension plans MATINS AND DESAYUNOS 26 BUSINESS CASES 34 The ESADE Diana 003 SUMARIO_ING.indd 3 11/11/10 11:51:12 EDITORIAL ESADE Alumni’s new challenges hen I did my MBA in 1986-1989, ESADE was a good local business school. Like so many others I came Where to add to my education, and although the part- time MBA was a tough experience, it was worth it. The school, I found out later on, was going through a bad patch. But ESADE was able to react and since then it has evolved considerably, becoming an internationally recognized institution of which we can all be proud. The work done by Carlos Losada (Lic&MBA79) and his team over the last ten years has been excellent, and there is no doubt that the new management, led by Eugenia Bieto (Lic&MBA73), will continue along the same lines. ESADE Alumni has developed in lockstep as a means of linking up the alumni who have been through the school’s classrooms. Last year we celebrated the twentieth anniversary of its found- ing by a small group of pioneers, headed by Pere Fàbregas (Lic&MBA67), who were the core of our association. A lot has been done over this time. Everyone has made their contribution and they have all been important, but because it is the most recent I would like to highlight the work done during the past fi ve years by Germán Castejón (Lic&MBA81) and the members of the board. Our association now has 15,000 members and is one of the largest of its kind in Europe. It has 32 international chapters and in the last year it has organized 707 events with more than 34,000 attendees. We also have a very active network across Spain, particularly in Madrid, which has done some excellent things in recent years. We have received a magnifi cent legacy, the result of the enthusiasm and fi rst-class work of those who came before us. But we cannot rest on our laurels. ESADE Alumni has changed and will continue to change. New members from every continent come out of the MBA and the new Bologna masters’ programmes every year. In addition to its Pedralbes and Sant Cugat campuses, ESADE also has ones in Madrid and Buenos Aires. Along with the Business School we have an excellent Faculty of Law which regularly produces a crop of lawyers who enhance our associa- tion. This wonderful position is, however, also a great challenge that we need to meet appropriately. Our fi rst priority is to respond to the internationalization of our association and ESADE’s many activities. Secondly, as we are aware of the diffi cult situation being experienced by some of our members, we have to set up support mechanisms that provide opportunities and encourage entrepreneurship. Thirdly, we need to remain fi rmly committed to rigor and quality in everything we do. And fi nally, as a small part of this global city which the world has become, we must practise and spread the values of human- MIGUEL TRÍAS SAGNIER (MBA 89) ism and solidarity that are the inspiration for ESADE’s mission. PRESIDENT ESADE ALUMNI 4 004 Editorial_ING.indd 4 9/11/10 19:15:03 005 PUBLI gas natural_ING.indd 5 9/11/10 16:11:38 ESADE ALUMNI INTERNATIONAL ACTIVITIES Mexico Chapter ‘Financial Planning in Diffi cult Times’ UK Chapter ‘Networking in action’ Dr. Luis Haime Levy, president of in London the IMEF Research Foundation and Collaborating ESADE Professor CFO at Resinas y Materiales S.A., Giannina Tacca (MBA 97) led gave a talk on fi nancial planning this “Networking in action” in Mexico D.F. Afterwards local session for the ESADE Alumni alumni met up with former ESADE UK Chapter. colleagues for dinner at the La Mansión restaurant. Portugal Chapter ‘Networking in action’ session The ESADE Alumni Portugal Chapter brought to- gether its members for a “Networking in action” session run by ESADE Alumni and EGE-Atlantic Business School. Peru Chapter ‘Assessment Center’ The ESADE Alumni Peru Chapter and ESAN invited its members to a briefi ng breakfast in Argentina Chapter Lima titled “Assessment Center: Recruitment and Refresher programme Selection in Strategic ‘The strategic core’ HR Management” given The ESADE Alumni Argentina Chapter hosted a new by Ceferí Soler, Profes- refresher programme session, on this occasion featu- sor of the HR Management Department at ESADE. ring Xavier Gimbert (MBA 86 / PhD 07), Associate In July the Chapter also ran a networking dinner Professor in the Department of Business Policy at with Pere Batallé (PMD 79) and Manuel Alfaro ESADE. The topic of this session was the “strategic (PMM 80), professors in the Operations Manage- core” corporate management model that simplifi es ment and Innovation and Marketing Management its key factors in a framework and four interrelated departments at ESADE respectively. concepts which, according to Professor Gimbert, helps us to “clarify, structure and think better”. Chile Chapter ‘Becoming an entrepreneur in Chile’ José Ernesto Amorós (PhD 05), director del Global Entrepreneurship Research Center y profesor de la Universidad del Desarrollo, fue el conferenciante de la sesión Emprender en Chile: qué sabemos, qué no sabemos y qué creemos saber. Amorós también fue el encargado de, posteriormente, dirigir una serie de actividades en relación con el em- prendimiento del Chapter ESADE Alumni Chile. Además, los asistentes pudieron disfrutar a lo largo de la noche de una interesante velada para antiguos alumnos. 6 006-007 Internacional_ING.indd 6 9/11/10 17:07:22 ESADE ALUMNI INTERNATIONAL ACTIVITIES France Chapter ‘Managing a Global Workforce’ Switzerland Chapter Jaime Bonache, Profes- Family Event 2010 sor of the Department of Human Resource As every year, members Management at ESADE of the ESADE Alumni and Professor of Inter- Switzerland Chapter enjoyed national Human Re- the Family Event with their source Management, families and friends. The led this Refresher programme consisted of a Programme session in guided tour of the Bal- Paris. lenberg Open-Air Museum, including a fun bread-baking activity, followed by a deli- cious lunch at the Bären restaurant. New Chapter: Sweden Offi cial launch Alumni were able to attend the launch of the ESADE Alumni Sweden Chapter held in Stockholm. China Chapter Spain and China as Hubs for Higher Education The ESADE Alumni Greater China Chapter invited its members to take part in a workshop on the main challenges facing global business schools led by Alfons Sauquet (MBA 90), Dean of ESADE Business School, and Santiago Íñiguez de Onzoño, Dean Dubai Chapter of IE Business School. Afterwards Briefi ng session attendees enjoyed a networking dinner organised by Chapter president Sergi The Crowne Plaza Hotel in Dubai hosted the Escorihuela (MDOS 07).
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