Digital Publishing Tech Training Presented by Future Media Concepts (Gibson)

CONFERENCE + EXPO

january 13–15, 2015 NEW YORK HILTON MIDTOWN • NYC

#DBW15

presenting sponsor events + CONFERENCE SPONSORS

PRESENTED By

events +

PRESENTING SPONSOR

SUPPORTING SPONSORS

PARTICIPATING SPONSORS

TRACK SPONSOR PROGRAM SPONSOR

01See the02 DBW Pro05gram E06book for10 the mo11st up-to-d12ate listin17gs at con22ference.28digitalbookworld30 .32com WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAININGJOIN THESESSIONS CONVERSSPEAKERSATION ON TWITTECOUNCIL R @DIGIBOOKWORLDFLOOR PLAN EXHIBITOR MAP • #DBW15RESTAURANTS A Welcome from our Chairman & CEO

“Our DNA is as a consumer company—for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.” – Steve Jobs Since last we met a year ago, my company, F+W, has grown and evolved. New acquisitions including New Track Media, a powerhouse in the world of niche crafts and the multibillion dollar quilting industry. New ownership in our valued partners at Tinicum, L.P. who believe in our mission and allow us to grow and thrive through smart investment in the Company’s underpinnings and future acquisitions. And a new Company name: from F+W Media to F+W, A Content + eCommerce Company. A nuanced change but one that better reflects who we are and what we do beyond the bounds of media. You may be reading this and thinking back to the many changes that took place within your own organizations throughout 2014. Change is vital—evolve or risk irrelevance. What hasn’t changed are the fundamentals of why we at F+W exist as an organization: to serve our vertical markets with the information and inspiration and exclusive products and services they seek. To serve our valued customers like you, our Digital Book World community. And how to better serve our shared consumers is why we’re gathered here now. It’s all our jobs to take responsibility for the consumer experience and guide that experience through experimentation and new ideas. Be it ecommerce, Ebook, video, online education, immersive reading and beyond. That’s why I’m so excited about this year’s program. From the New Yorker’s media writer, Ken Auletta, to Seth Godin, to Walter Isaacson, the Digital Book World Conference + Expo will challenge our status quo and bring us the latest insights and successes driving transformation. It’s our goal to help you leave here with the answers that spell digital publishing success. As always this event is made possible with the help of our Chairman and Conference Partner Mike Shatzkin, our Conference Co-Partner and Publishers Lunch founder Michael Cader, our community council members and advisors, and our esteemed speakers, sponsors, and exhibitors and my team at F+W. Thank you all. 2014 was another challenging year in parts of our industry and I know you feel the urgency to shift, evolve and find new ways to delight consumers. That’s who we think about at F+W every day. Please put the immediate on the backburner to focus on the important and spend our time together immersing yourself in the ideas, inspiration, and practical application you can bring back to your house. Best,

David Nussbaum, Chairman & CEO, F+W, A Content + eCommerce Company [email protected] fwcommunity.com • @dnussbaum

01 02 03 04 08 09 14 18 24 26 28 WELCOME EVENTS AWARDS AGENDA WORKSHOPS SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS CO-LOCATED EVENTS

DIGITAL PUBLISHING

TRAINING

TUESDAY, JANUARY 13 • 9:00 AM–5:15 PM | WEDNESDAY, JANUARY 14 • 9:00 AM–5:15 PM

◆ ◆ ◆

This 2-day, fast-paced event from Future Media Concepts, Inc. highlights best practices and new innovations in digital publishing. You’ll learn to use the latest tools and expand the interactivity and engagement potential for your content. Explore Adobe DPS, Apple iBooks, and enhanced ePub. Increase your reach with solutions like Wordpress, YouTube, social media, podcasting, and cloud delivery.

Training a New Generation of Digital Artists

9:00 AM – 10:15 AM CREATING DYNAMIC BOOKS FOR APPLE AND iOS WITH APPLE iBOOKS AUTHOR Richard Harrington, PMP, President and Founder, RHED Pixel

10:30 AM – 11:45 AM CREATING REFLOWABLE EPUB WITH ADOBE INDESIGN Jay Nelson, Author and Publisher, The Skinny Books

11:45 AM – 12:30 PM LUNCH ON YOUR OWN

1:00 PM – 2:15 PM PUBLISHING AUDIO AND VIDEO AS A PODCAST Richard Harrington, PMP, President and Founder, RHED Pixel

2:30 PM – 3:45 PM USING WORDPRESS TO DELIVER DIGITAL CONTENT TO AN AUDIENCE Luisa Winters, Certified Instructor, Future Media Concepts

4:00 PM – 5:15 PM COMPRESSING AUDIO AND VIDEO FOR DIGITAL DELIVERY Luisa Winters, Certified Instructor, Future Media Concepts

WEDNESDAY, JANUARY 14 GIBSON

9:00 AM – 10:15 AM FIXED LAYOUT EPUB FOR EVERYONE (EVEN YOU)! Jay Nelson, Author and Publisher, The Skinny Books

10:30 AM – 11:45 AM WHY EDITING VIDEO IN PHOTOSHOP IS THE NEW BLACK Lesa Snider, Author/Speaker, Photoshop: The Missing Manual/iPhoto: The Missing Manual

11:45 AM – 1:00 PM LUNCH ON YOUR OWN

1:00 PM – 2:15 PM ACROBAT’S SECRET WEAPONS FOR PUBLISHERS Jay Nelson, Author and Publisher, The Skinny Books

2:30 PM – 3:45 PM POWER UP WORDPRESS: ESSENTIAL DESIGN AND SEO PLUG–INS Luisa Winters, Certified Instructor, Future Media Concepts

4:00 PM – 5:15 PM HOW TO BECOME A BOOK GRAPHIC NINJA Lesa Snider, Author/Speaker, Photoshop: The Missing Manual/iPhoto: The Missing Manual

5:15 PM – 7:00 PM COCKTAIL NETWORKING RECEPTION

01 0203 05 06 10 11 12 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS CO-LOCATED EVENTS

We’re grateful to the program partners, promotional partners and service providers here and on the following pages, whose support helps make Digital Book World possible.

TUESDAY, JANUARY 13 8:45 AM – 5:15 PM SUTTON NORTH

Launch Kids, programmed by Publishers Launch Conferences and Lorraine Shanley of Market Partners International is now in its fourth year. It’s the leading children’s digital publishing conference, highlighting new products, platforms and channels. Launch Kids presents a wide array of experts who share their insights into the trends and technology that children’s publishers should consider when they’re developing their content and looking for new partners and paths to market.

Roundtable Lunch Sponsor:

Co-Located Events are available for an additional fee, space permitting. Visit the registration desk on the Second Floor in the East Corridor if you’d like to attend one of these events.

DIGITAL BOOK AWARDS GALA • WEDNESDAY, JANUARY 14 • 7:00PM

The Digital Book Awards recognizes innovation, creativity and excellence in all aspects of digital We’re proud to book publishing. Each year, award winners announce this year’s and finalists in more than a dozen categories emcee Ira Wolfman— demonstrate fresh thinking, inspired design, Publishing Executive and and bold technology integration, pushing the Digital Transformation boundaries of what’s possible in this constantly Consultant. evolving publishing arena.

CATEGORIES JUDGES

Anne Kostick Ebook: Flowable Apps Digital Book Awards Program Director Adult Fiction Adult Fiction Principal, Foxpath IND Adult Nonfiction Adult Nonfiction FRANCO ALVARADO Tom McCluskey Children Children Ebook Developer at F+W, Operations Director, Digital a Content + eCommerce Bindery Reference/Academic Reference/Academic Company Nathan Maharaj Ebook: Fixed Format/ Transmedia Andrea Colvin Director, Merchandising, Enhanced Vice President, Content/ Kobo Education and Executive Producer of the Adult Fiction Matt Mullin Learning—New! book division at Andrews Manager, Digital Content, Adult Nonfiction McMeel Publishing Barnes & Noble Children Special Award: Ebook Peter Costanzo Drew Podwal Reference/Academic Cover Design Digital Publishing Specialist, Founder and President of Associated Press The Book Corps Matthew Diener Linda Ruggieri Senior Product Manager Digital and Print Content for Media, Health Forum, Creator a division of the American THANK YOU TO OUR SPONSORS Hospital Association Ronson Slagle Art Director, Print magazine AMI GREKO Book Marketing Strategist, Joshua Tallent Goodreads Chief Ebook Architect, Firebrand Technologies Matt Leblanc Director of Digital Workflow, Ira Wolfman Ebooks, F+W, a Content + President, POE eCommerce Company Communications Kelly Leonard Founder and Principal Consultant of KLO Associates, LLC 01 02 05 06 10 11 12 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS AGENDA

TUESDAY, JANUARY 13 Conferences

8:45 am – 5:00 pm Launch Kids Presented by Publishers Launch Conferences (Sutton North)

9:00 am – 5:00 pm DBW Workshops

9:00 am – 5:15 pm DIgital Publishing tech training Presented by Future Media Concepts (Gibson)

DBW Workshops East New York Beekman Lincoln

9:00 am –12:00 pm Common Core and Creating Metadata Finding and Building What Authors Want Copyright: The that Works an Audience: On and How Publishers Promise and The Renée Register Discovery and Can Adapt: Deep Dive Problems Discoverability 2015 Into New Author Andrew Campana Andrew Rhomberg Data and Workshop Jay Diskey on What Publishers Can Do Meredith Liben Dana Beth Weinberg, Ph.D. Cathy Ferrara David Rust Ramez Mikdashi

2:00 pm – 5:00 pm Kobo: Optimizing Data, Analytics Mobile Strategies for The Least of These: English Language and Algorithms in Digital Publishing: Handling the Less- Content Sales Publishing Putting Your Plan Talked-About Parts Internationally Andrew Rhomberg into Action of an eBook Nathan Maharaj Peter McCarthy Thad McIlroy Joshua Tallent Patricia Simoes Jaimee Callaway Dave Ream Susan Ruszala Josh Brody Allison Horton WEDNESDAY, JANUARY 14

7:30 am Morning Coffee (Grand Ballroom Foyer)

9:00 am – 5:15 pm DIgital Publishing tech training Presented by Future Media Concepts (Gibson)

GENERAL SESSIONS Grand Ballroom

8:45 am – 8:55 am Welcome and Introduction David Nussbaum

9:00 am – 9:15 am Opening Remarks Mike Shatzkin

9:20 am – 9:35 am Innovators, Collaborators and Change Agents: Walter Isaacson on Transformation and the Digital Revolution Walter Isaacson

9:40 am – 9:55 am How EdTech is Changing the Educational Content Landscape Matthew Greenfield

10:00 am – 10:30 am Morning Break and Exhibits (Exhibit Hall/Rhinelander)

10:00 am – 10:30 am Sponsor Case Study Sponsor Case Study: Blurb: From Kickstarter to New York Times Pick With Blurb Brady Kroupa (Case Study Theater: Exhibit Hall/Rhinelander)

10:30 am – 10:45 am Epic Content Marketing: Using Your Content to Build a Brand and an Audience Joe Pulizzi

10:50 am – 11:05 am Leading Change: A CEO’s View of the K–12 Market, Technology and Transforming the Publishing Business Linda Zecher, Michael Cader

GENERAL SESSIONS Grand Ballroom

11:10 am – 11:20 am Using Data to Grow Audiences: Lessons from The New York Times Newsroom Analytics Team James Robinson

11:25 am – 11:55 am Amazon and the Book Business: A Candid Conversation with Kindle’s Russ Grandinetti Russ Grandinetti, Michael Cader, Mike Shatzkin

12:00 pm – 1:30 pm Lunch and Exhibits (Exhibit Hall/Rhinelander)

12:00 pm – 12:30 pm Sponsor Case Study Ingram: E+P = Formula for Success in Higher Ed Kent Freeman, Kelly Gallagher, Susie Stroud (Case Study Theater: Exhibit Hall/Rhinelander)

12:30 pm – 1:00 pm Sponsor Case Study Lumina Datamatics: Do You Have the RIGHT to Go Digital? John Wheeler (Case Study Theater: Exhibit Hall/Rhinelander)

1:00 pm – 1:30 pm Sponsor Case Study SPi Global: Key Factors in Content Production for Digital and Global Scale John Prabhu, Craig Bauer (Case Study Theater: Exhibit Hall/Rhinelander)

SESSIONS Grand Ballroom Regent Sutton North Murray Hill Gramercy Beekman

1:30 pm – The Marketing Launchpad: The New World Q&A With Joe Gaming the ExcelSoft: 2:20 pm Skillsets Startups You of Higher Ed: Pulizzi Page: Book Looking Required in 2015 Should Know Restructuring Joe Pulizzi Publishing beyond Jeff Dodes About That College Meets Games interactive Angela Tribelli You Might Not Publishing for Dan Vidra eBooks: A a Changing data driven Rick Joyce Kevin Franco Greg Ferguson Market approach for Hannah Harlow Peter Hudson Keith Fretz Ken Brooks a smarter Andrew Dorward Sara Ittelson Moderator: reading Beni Rachmanov Clancy Marshall Peter McCarthy Moderator: experience Moderator: Craig Bauer Devereux Chatillon Amit Srivastava Robin Warner Paul Labay Romil Gupta Moderator: Joseph Esposito

SESSIONS Gramercy Regent Sutton North Murray Hill Grand Ballroom

2:30 pm – 3:20 pm Smarter Video In Publishing’s Launchpad: Building the Subscriptions Marketing: Multi–Tech Ed–Tech Trade Publisher for Ebooks: Taking Your Video Future, is HTML5 Startups of the Future: How is it Strategy Beyond the “Magic Johnjoe Farragher Trade Publishers Working Out? the Book Trailer Bullet”? Neal Shenoy Remaking Andrew Weinstein Themselves Scott Mebus BIll McCoy Jason Singer Matthew Shatz Daniel Houghton Sue Fleming Phil Madans Moderator: Jonathan Stolper Lucas Wittmann John Clinton Dave Cramer Robin Warner Steven Zacharius Heidi Vincent Paul Belfanti Sara Domville Doug Stambaugh Moderator: Sanders Kleinfeld Andrea Fleck-Nisbet Moderator: Peter Kaufman Moderator: Moderator: Ted Hill Bill Kasdorf Carolyn Pittis

3:30 pm – 4:00 pm Afternoon Break and Exhibits (Exhibit Hall/Rhinelander)

3:30 pm – 4:00 pm Sponsor Case Study Jouve: Streamline your content development process with Jouve EDIT Mark Witkowski (Case Study Theater: Exhibit Hall/Rhinelander)

01 02 05 0607 10 11 12 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS AGENDA

WEDNESDAY, JANUARY 14

Sessions Grand Ballroom Murray Hill Sutton North Regent Gramercy

4:00 pm – 4:50 pm Understanding Blue Sky in the Issues and Media Companies New Innovative Mobile Marketing Ebook World: On Opportunities in Rethinking Their Publishers and Discovery the Horizon of the K–12 Market Models Liz Pelletier Kristin Fassler the Digital Book Chris Palma Mike Perlis Peter Borland Future Nathan Marahaj Neil Jaffe Lynda Hammes Georgia McBride Chris Kubica CJ Alvarado Erica Lazzaro Kerry Dyer Jason Pinter Peter Meyers Pavan Arora Moderator: Jay Lauf Moderator: Ashley Gordon Moderator: Neal Goff Moderator: Lorraine Shanley Thad McIlroy Mark Cameron Jeremy Greenfield Moderator: John Thompson

5:00 pm – 5:30 pm Sponsor Case Study Ninestars - The BIG question. Will videos work for Publishers? Karen Grantham (Case Study Theater: Exhibit Hall/Rhinelander)

5:00 pm – 7:00 pm Cocktail Networking Reception (Exhibit Hall/Rhinelander)

7:00 pm – 9:30 pm Digital Book Awards Gala hosted by Ira Wolfman (Grand Ballroom) *Additional Fee Required

THURSDAY, JANUARY 15

7:30 am Morning Coffee (Grand Ballroom Foyer)

7:30 am – 8:30 am Networking Breakfast with DBW Speakers (Sutton North) *Must be registered in advance to attend

Sessions Grand Ballroom

8:45 am – 8:50 am Welcome and Introduction

8:55 am – 9:20 am OK, What’s Next? Seth Godin, Michael Cader, Mike Shatzkin

9:25 am – 9:40 am A Strategy for the Future: Brian Murray on Taking HarperCollins into the Digital Age Brian Murray

9:45 am – 10:00 am The Changing Mix of What Sells in Print: How ebooks Have Changed the Print Book Marketplace Jonathan Nowell

10:05 am – 10:35 am Morning Break and Exhibits (Exhibit Hall/Rhinelander)

10:05 am – 10:35 am Sponsor Case Study InnodatA: The “Flash Boys” Effect: Analyzing the 440% increase in media mentions of “High Frequency Trading” Jim Donnelly (Case Study Theater: Exhibit Hall/Rhinelander)

10:35 am – 10:50 am Publishing and Other Media in a World of Engineers Ken Auletta

10:55 am – 11:10 am Smart Data: A Look at Data—Big and Small—For Publishing Hilary Mason

11:15 am – 11:30 am The Author’s Choice: How Authors Decide Between Traditional and Self-Publishing Judith Curr

11:35 am – 11:55 am Apple and the Book Business: A Conversation with Apple’s Keith Moerer Keith Moerer, Michael Cader

12:00 pm – 1:30 pm Lunch and Exhibits (Exhibit Hall/Rhinelander)

12:00 pm – 12:30 pm Sponsor Case Study Libre Digital: The Catbird Seat: How You Can Influence Book Sales in Today’s Online Retail World Brittyne Jackson, Coretta Bell Sexton (Case Study Theater: Exhibit Hall/Rhinelander)

12:30 pm – 1:00 pm Sponsor Case Study Virtusales Lessons learned: The process, purpose and outcome of transitioning to an integrated publishing software system John Stephenson, Chris Harvey (Case Study Theater: Exhibit Hall/Rhinelander)

1:00 pm – 1:30 pm Sponsor Case Study Manipal Digital Systems: 8 Ways to Improve Your Editorial and Production Processes—And See Dramatic Results! Dan Dube (Case Study Theater: Exhibit Hall/ Rhinelander)

Sessions Murray Hill Regent Gramercy West Gramercy East Beekman

1:30 pm – 2:20 pm Making Global Publishing Case Studies: Q&A with Hilary The Audiobook Smarter Tactics: Building a Mason Boom: How the Marketing Understanding Vertical From Presented by Fastest Growing Decisions Distribution, the Ground Up Libre Digital Segment of with Reader Metadata, Pricing, Mary Ann Naples Hilary Mason the Publishing Engagement, and Marketing to Phil Sexton Moderator: Industry is Driving Insight, and Maximize Sales in New Competition Adrian Norman Tyler Ruse Data Different Markets and User Adoption Eric Shanfelt Alex White Gareth Cuddy Presented by Moderator: Ashleigh Gardner Marcus Woodburn Findaway World Edward Nawotka Judith Curr Amanda Edmonds Andrew Weinstein Moderator: Moderator: Tom Mercer Jess Johns Len Vlahos Michele Cobb Ana Maria Allessi Moderator: Ralph Lazaro

2:30 pm – 3:00 pm Afternoon Break and Exhibits (Exhibit Hall/Rhinelander)

2:30 pm – 2:50 pm Sponsor Case Study ePubDirect: Crushing International eBook Sales: Learn from the experts Gareth Cuddy (Case Study Theater: Exhibit Hall/Rhinelander)

Sessions Regent Gramercy West Murray Hill Gramercy East

3:00 PM – 3:50 PM Strategies Global Market Rethinking Direct: Authors Facing the Industry: for Digital Spotlight: Reports Publishers Building Data and Insights From Advertising and From Markets and Scaling Direct– Authors on the Publishing Managing Paid Around to–Consumer Business, Author-Publisher Media Campaigns the World Businesses Relations, and Marketing Alyson Forbes Marcello Vena Dominique Raccah Presented by Libre Digital Christine Hung Gareth Cuddy Chantal Restivo–Alessi David Vinjamuri Caitlin Friedman Simon Dunlop Evelyn Bridge Rick Chapman Tom Thompson Carlo Carrenho Mary Cummings Dana Beth Weinberg, Ph.D. Moderator: Thomas Minkus Moderator: Bianca D’Arc Heather Myers Moderator: David Wilk Moderator: Evan Schnittman Jane Friedman

Sessions Regent Murray Hill Gramercy West

4:00 pm – 4:50 pm Price Promotions Should Amazon be Constrained Reading Data: What We Know Josh Schanker and Can They Be? About How People Read Rachel Chou Barry Eisler Presented by Libre Digital Matthew Cavnar Annie Lowrey Micah Bowers Nathan Maharaj Barry Lynn Michael Tamblyn Moderator: Moderator: Jared Freidman Laura Hazard Owen Ken Auletta David Burleigh Moderator: Chris Kenneally

01 02 05 0609 10 11 12 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS WORKSHOPS

TUesday, January 13 2:00 pm–5:00 pm Data, Analytics and Algorithms in Publishing 9:00 am–12:00 pm Andrew Rhomberg, Founder, Jellybooks.com; Peter McCarthy, Co-founder and COMMON CORE AND COPYRIGHT: THE PROMISE & THE PROBLEMS Chief Creative Officer, The Logical Marketing Agency; Jaimee Callaway, Digital Andrew Campana, Business Development Manager, Copyright Clearance Marketing Director, Perseus Books Group; Susan Ruszala, President, NetGalley; Center; Jay Diskey, Executive Director, Association of American Publishers’ PreK-12 Josh Brody, CEO, Vook Learning Group; Meredith Liben, Director of Literacy and English Language Arts, Allison Horton, Marketing Associate, VookMake sure you’re finding, Student Achievement Partners; Director, Mobile Solutions, Scholastic Cathy Ferrara, analyzing and using the right data to make your publishing decisions. Education; David Rust, Senior Publishing Executive, Sandhill Consulting Group, LLC; In this workshop, the founders of several publishing tech start-ups will Ramez Mikdashi, Manager and Head of Content Partnerships, Amplify Learning share their insights and experiments on everything from collecting Trade publishers and academic presses are in a special place to reader data from an array of sources to turning data into actions that meet the market demand created by new academic approaches, can drive sales and engagement with readers. including the Common Core State Standards. In this workshop, skilled presenters will examine the use of authentic content in curriculum and Kobo: Optimizing English Language Content Sales assessment, challenges in obtaining appropriate rights and solutions Internationally to solve these issues and generate revenue for trade publishers. Nathan Maharaj, Director of Merchandising, Kobo; Patricia Simoes, Senior Manager of Publisher Operations, Kobo CREATING METADATA THAT WORKS With the simple goal of getting more people reading, more often, Kobo Author/Instructor, The Essential Guide to Metadata for Books/ Renée Register, works closely with publishers to maximize worldwide sales. In this Digital Book World University workshop, you’ll explore the scope of the international digital reading Using real examples, this workshop will introduce you to essential market and get insight on international e-reading habits, as well as metadata elements, demonstrate how metadata works in the best practices for engaging and merchandising in specific territories. marketplace, and disclose book industry metadata standards. You’ll even get to try it for yourself as you create metadata using an online The Least of These: Handling the Less-Talked-About Parts of an eBook tool that transforms the metadata to ONIX and scores it against Joshua Tallent, Chief Ebook Architect, Firebrand Technologies; Dave Ream, Chief industry metadata certification criteria. Consultant, Leverage Technologies Laptops or tablets will be required to participate in the online Get an in-depth overview of how to handle the easy-to-ignore parts exercises. Take-away training materials and information on further of Ebook publishing, with practical information that will immediately resources will be provided in print and PDF formats. impact your workflow and your Ebook quality. You’ll learn how to Finding and Building an Audience: On Discovery and leverage EPUB 3 indexes to improve user functionality, use ads within Discoverability 2015 Ebooks to drive sales, put the right information on an Ebook copyright Andrew Rhomberg, Founder, Jellybooks.com page and more. As the book marketplace changes, getting titles into readers’ hands is This will be a code-intensive workshop with many opportunities to try increasingly about helping them discover books through online search, your hand at code editing, but it will also be very accessible to those social media and other digital means. In this update of last year’s with no specific coding knowledge. popular workshop, attendees will learn about online marketing tools, tactics and strategies for authors and publishers, from purchasing Mobile Strategies for Digital Publishing: Putting Your Plan into Action paths through analytics. Thad McIlroy, President, The Future of Publishing, Inc. What Authors Want and How Publishers Can Adapt: If publishers are going to embrace the mobile opportunity, they need Deep Dive Into New Author Data and Workshop on What to understand, experience, experiment and, finally, launch. This Publishers Can Do workshop will take you through all four of these steps and explore Dana Beth Weinberg, Ph.D., Professor of Sociology and Director of the MA in Data Analytics & Applied Social Research, Queens College - CUNY the precise nature of the mobile universe. You’ll leave with the tools to put your mobile plan in action and figure out where you Get a private sneak-peek at the 2015 DBW and Writer’s Digest author should be going next. report, the third in the series. You’ll dive deep into the data and explore what the findings mean for author-publisher relations, then break into groups to brainstorm how publishers can adapt their Workshop tickets are available for an relationships with authors. These ideas will be shared and discussed at additional fee, space permitting. Visit the end of the workshop. the registration desk on the Second Floor, East Corridor if you’d like to purchase a workshop.

TUesday, January 13 wednesday, January 14

9:00 am–10:15 am 9:00 am–10:15 pm Creating Dynamic Books for Apple and iOS with Apple Fixed Layout EPUB for Everyone (Even You)! iBooks Author Jay Nelson, Author and Publisher, The Skinny Books Richard Harrington, PMP, President and Founder, RHED Pixel When Adobe added the “Fixed Layout EPUB” export to InDesign, they Perfect for both new users and those looking for good tips, this opened the floodgates for publishers to export any layout to the EPUB session will explain how to create an Ebook with Apple’s iBooks format. But how do Fixed Layout EPUBs work with Amazon’s Kindle Author, along with Pages, Keynote and iPhoto. You’ll learn everything and Apple’s iBookstore? And can they replace Enhanced PDFs? Explore from how to build your book, to adding audio or video, to submitting it this new HTML5-based technology, and decide whether it’s ready for to the iBookstore. your own publications.

10:30 am - 11:45 am 10:30 am–11:45 pm Creating Reflowable EPUB with Adobe InDesign Why Editing Video in Photoshop is the New Black Jay Nelson, Author and Publisher, The Skinny Books Lesa Snider, Author/Speaker, Photoshop: The Missing Manual/iPhoto: The Adobe InDesign offers two ways to output your publication to EPUB Missing Manual format: reflowable (the traditional format) or fixed layout (when the Learn how to import and edit video of any kind right inside Photoshop! layout is as important as the text). This session will walk you through Master skills like trimming and splitting clips, adding text, logos, the steps to create an Ebook in both formats using InDesign, from transitions, special effects and audio. Grasp how to easily animate start to finish, including timesaving techniques and pitfalls to avoid. elements for extra visual interest and learn how to export video for 1:00 PM – 2:15 PM use on mobile devices, the web and Ebooks. Publishing Audio and Video as a Podcast 1:00 pm–2:15 pm Richard Harrington, PMP, President and Founder, RHED Pixel, Acrobat’s Secret Weapons for Publishers Put the video podcast medium to work for you and your clients with Jay Nelson, Author and Publisher, The Skinny Books a winning formula. Know how video podcasts work and every facet of In this class, you’ll discover hidden gems in Acrobat Pro that help what it takes to produce a professional-quality program that will meet publishers add page numbers and watermarks, control the initial every criterion for success. With thousands of episodes produced, view settings, enable commenting by anyone, control colors, extract Rich Harrington can reveal what works and what doesn’t with detailed, content, shrink file sizes, convert a PDF to Word or PowerPoint or step-by-step guidance. images or HTML and uncover troublesome details in PDFs.

2:30 pm - 3:45 pm 2:30 pm–3:45 pm Using Wordpress to Deliver Digital Content to An Audience Power Up WordPress: Essential Design and SEO Plug-ins Luisa Winters, Certified Instructor, Future Media Concepts Luisa Winters, Certified Instructor, Future Media Concepts You could have your WordPress website selling for you 24/7! In this With plug-ins, permalinks, headings and meta descriptions, search session, Luisa will cover using plug-ins to create a viable solution to optimization can be better targeted than ever before. This overview offer your products to your customers right from your website. Sell session will give you the essential tools and tricks to increase your or rent videos (HD+SD), audio books, Ebooks (EPUB and PDF) and search optimization efficiently. See results immediately as you employ packaged content such as HTML, Flash, images and more. the tips used from this session.

4:00 pm–5:15 pm 4:00 pm–5:15 pm Compressing Audio and Video for Digital Delivery How to Become a Book Graphic Ninja Luisa Winters, Certified Instructor, Future Media Concepts Lesa Snider, Author/Speaker, Photoshop: The Missing Manual/iPhoto: The Let’s face it—compression is a dark art. Which tools do you need in Missing Manual your toolkit? Which switches are dangerous? We’ll look at why and how In this session, you’ll learn secrets for creating gorgeous graphics to compress audio and video efficiently for digital delivery, and give that keep readers engaged. Discover how to maximize page real you a working overview of the available tools. estate using Photoshop, as well as how to correct images for printing, optimize Ebook graphics, create actions to automate repetitive tasks and glean ideas for combining stock imagery with your own.

01 02 05 06 10 11 12 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS SESSIONS

WEDNEsday, January 14 10:50 am–11:05 am 12:00 pm–12:30 pm Leading Change: A CEO’s View of Sponsor Case Study: Ingram: E+P = 9:20 am–9:35 am the K-12 Market, Technology, and Formula for Success in Higher Ed Transforming the Publishing Innovators, Collaborators, and Kent Freeman, Chief Operating Officer, Vital Source Business Change Agents: Walter Isaacson on Technologies Inc., an Ingram Content Group company; Transformation and the Digital Linda Zecher, President and CEO, Houghton Mifflin Kelly Gallagher, VP of Content Acquisition, Ingram Revolution Harcourt; Michael Cader, Founder, Publishers Lunch Content Group; Susie Stroud, Senior Key Account Walter Isaacson, President and CEO, Aspen Institute Houghton Mifflin Harcourt is in a unique Manager, Ingram Content Group Walter Isaacson’s newest book shows “how position to see how digital change affects ideas and imagination actually got converted the divergent parts of publishing. In 12:30 pm–1:00 pm into the inventions that transformed our this conversation with Michael Cader Sponsor Case Study: Lumina era,” and clarifies how collaboration spurred of Publishers Lunch, Linda Zecher, the Datamatics: Do you have the RIGHT to go digital? creativity. In that spirit, Isaacson posted parts President and CEO of HMH—and the first John Wheeler, Senior Vice President, Content of the manuscript online pre-publication tech executive to lead a major publisher—will Technology, Lumina Datamatics to solicit comments from readers, saying share her perspective on the changing world If you are handling rights management for “online collaboration is why the Internet was of publishing and technology. any type of content, please attend this brief originally built.” 11:10 am–11:20 am presentation and learn how employing the right processes and work flow can save 9:40 am–9:55 am Using Data to Grow Audiences: rights fees, reduce potential for litigation and How EdTech is Changing the Lessons from The New York Times Educational Content Landscape Newsroom Analytics Team speed up the production of print and media James Robinson, Director, News Analytics, The New Matthew Greenfield, Managing Partner, Rethink products. York Times Education Matt Greenfield is an ed-tech investor with James Robinson is now “embedded” in the 1:00 pm–1:30 pm a broad view of what is taking place in both newsroom, helping journalists interpret Sponsor Case Study: SPI Global: Key the Times’s audience behavior. He’ll share Factors in Content Production for the college and school marketplaces. In Digital and Global Scale this session, he’ll hone in on what trade how the journalists at the Times are using analytics to make their work more relevant John Prabhu, VP, Solutions Architect, SPi Global; Craig publishers need to know about the changes Bauer, SVP Operations, MacMillan Science & Education and discoverable, and offer clues about how in the education space, with some specific Every major publisher has restructured speculation about what Amazon might do in book authors can incorporate this thinking into their work. their teams across geographies to unify the this area. production process, platforms and standards 11:25 am–11:55 am to produce digital in a consistent way. This 10:00 am - 10:30 am session will focus on a unified approach to Amazon and the Book Business: A Sponsor Case Study: Blurb: From how people, process and technology come Kickstarter to New York Times Pick Candid Conversation with Kindle’s With Blurb Russ Grandinetti together for producing content in the digital Russ Grandinetti, Senior Vice President, Kindle, Brady Kroupa, Director of Product for Ebooks, Blurb and global scale. Amazon; Michael Cader, Founder, Publishers Lunch; 10:30 am–10:45 am Mike Shatzkin, Conference Council Chair, Founder 1:30 pm–2:20 pm and CEO, The Idea Logical Company Epic Content Marketing: Using Your The Marketing Skillsets Required in 2015 Content to Build a Brand and an Amazon’s head of Kindle Russ Grandinetti Moderator: Peter McCarthy, Partner, Logical Audience will participate in a first-of-its-kind open and Marketing Agency; Jeff Dodes, EVP, Marketing and Joe Pulizzi, Founder, Content Marketing Institute candid conversation about key issues with Digital Media Strategy, St. Martin’s Press; Angela Joe Pulizzi is a leading evangelist of content Michael Cader and Mike Shatzkin. Grandinetti Tribelli, Chief Marketing Officer, HarperCollins Publishers; Rick Joyce, Chief Marketing Officer, marketing, helping brands and marketers will provide Amazon’s perspective on growing Perseus Books Group; Hannah Harlow, Assistant across industries develop smarter owned the market, pricing and their own publishing Director of Marketing, Houghton Mifflin Harcourt and inbound marketing strategies fueled by program, as well as market innovations Not only is marketing becoming more valuable content. He’ll explain the practice (including subscriptions, lending, bundling, important to publishers, it’s also becoming of content management and explore how fan fiction and more). more about reaching the end consumer. publishers can employ it to build viable This panel of publishing marketers will communities. talk about what skill sets they need that weren’t previously necessary and how they manage the organizational challenges of recruiting and managing capabilities that senior executives have little experience with themselves.

Launchpad: Startups You Should Excel Soft: Looking beyond Launchpad: Ed-Tech Startups Know About That You Might Not interactive eBooks: A data driven Moderator: Robin Warner, Managing Director, Moderator: Robin Warner, Managing Director, approach for a smarter reading DeSilva & Phillips, LLC; Johnjoe Farragher, CEO and experience DeSilva & Phillips LLC; Kevin Franco, Co-Founder and Founder, Defined Learning;Neal Shenoy, Co-Founder CEO, Enthrill; Peter Hudson, Founder and CEO, BitLit Romil Gupta, Product Head, OpenPage Interactive and CEO/Founding Partner, Speakaboos/[212] MEDIA; Media; Andrew Dorward, Director, BookGenie451 Books and Connected Classroom Solutions, Excelsoft; Jason Singer, Co-Founder and CEO, Curriculet Amit Srivastava,Head of Consulting and Solution Beni Rachmanov, President, iShook In ways they never did before, trade publishers Design, Excelsoft One hallmark of the digital transition has need to understand how tech is changing the Educational book publishing has come a long been start-up operations that solve many landscape for educational publishing because of the problems publishers face, some of way since the digitization of books. Over the last decade, digital books have evolved from it can present both new threats and new which go on to become very important to merely being digitized versions of the print opportunities. In this session, four ed-tech the industry. In this session, chaired by Robin books to digital-first authored titles with rich startups will talk about their business ideas Warner of DeSilva & Phillips, we will introduce media and interactivity. But what next? Join us in a session that will emphasize what trade DBW attendees to four such companies. to discover how data driven approaches and publishers need to know. learning analytics can make Ebooks smarter The New World of Higher Ed: Building the Trade Publisher of the and help publishers and educators deliver Restructuring College Publishing Future: Trade Publishers Remaking for a Changing Market compelling learning experiences. Themselves Moderator: Joseph Esposito, President, Processed Moderator: Carolyn Pittis, Managing Director, Media; Ken Brooks, SVP, Global Supply Management, 2:30 pm–3:20 pm Welman Digital, LLC; Daniel Houghton, CEO, Lonely McGraw-Hill; Clancy Marshall, VP of Learning Smarter Video Marketing: Taking Planet; Lucas Wittmann, Associate Publisher and Platforms, Pearson; Simon Allen, CEO, Macmillan Your Video Strategy Beyond the Book Executive Editor, Regan Arts; Sara Domville, President, Education; Paul Labay, VP, Digital Delivery, Global Trailer F+W, a Content + eCommerce Company; Andrea Education, Wiley Moderator: Peter Kaufman, Founder/President, Fleck-Nisbet, Executive Director, Digital Publishing, Within the past few years, many of the largest Intelligent Television; Scott Mebus, Head of Video and Workman Publishing textbook publishers have gone through some Television, Fast Company; Sue Fleming, VP, Executive Several trade houses have changed form of major reorganization. In this session, Director Content and Programming, Simon & Schuster ownership or brought in new management Digital; John Clinton, Director of Digital Video, Penguin a panel of textbook publishers will describe and are subsequently changing dramatically Random House; Heidi Vincent, VP, Marketing, the changes, share what in the publishing from their historic profiles. This panel of National Geographic Books environment is causing it, and outline the executives from F+W, Workman, Lonely Video is becoming an increasingly important impact on their historical lines of businesses. Planet, and the Regan Arts division of Phaidon part of publishers’ branding and marketing will talk about the whys and hows of this Q&A With Joe Pulizzi strategies. This panel will assemble change, including the potential for disruption Joe Pulizzi, Founder, Content Marketing Institute publishers who are using video as a regular of longstanding business practices. Keynote presenter Joe Pulizzi will be part of their marketing to explain what available for a Q&A session, where he’ll works, what doesn’t, what it costs and what Subscriptions for eBooks: How is it answer questions and delve more deeply video does for them that words and still Working Out? into the content marketing techniques pictures alone cannot. Moderator: Ted Hill, President, THA Consulting; publishers should employ to reach and Andrew Weinstein, VP, Content Acquisition, Scribd; In Publishing’s Multi-Tech Future, is engage an audience. Matthew Shatz, Chief Revenue Officer, Oyster; HTML5 the “Magic Bullet”? Jonathan Stolper, SVP, Nielsen Book, The Nielsen Gaming the Page: Book Publishing Moderator: Bill Kasdorf, VP, Content Solutions, Apex Company; Douglas Stambaugh, VP, Global Ebook Meets Games Content Solutions; BIll McCoy, Executive Director, IDPF; Market Development and Strategy, Simon & Schuster; Moderator: Devereux Chatillon, Partner, Chatillon Phil Madans, Executive Director, Digital Publishing Steven Zacharius, Chairman, President and CEO, Weiss, LLP; Greg Ferguson, Editorial Director, Full Technology, Hachette Book Group; Dave Cramer, Kensington Publishing Corp. Fathom Five; Thomas Leliveld, Founder and CEO, Senior Digital Publishing Technology Specialist, In this panel, two of the leading subscription Hachette Book Group; Paul Belfanti, Director of Blloon; Keith Fretz, Associate Producer, Scholastic, service providers, Scribd and Oyster, and Inc.; Sara Ittelson, Director of Business Development, Content Architecture, Pearson Education North two of the publishers who work with them Knewton; Dan Vidra, VP Americas at Txtr America; Sanders Kleinfeld, Director of Publishing will discuss which readers are attracted to This session will look at gamification Technology, O’Reilly Media subscription, possible cannibalization of to understand how game design is Since the Ebook revolution began, publishers retail sales and whether these new models intersecting with the world of publishing have had to cope with the fact that their with their low price points have sustainable with a focus on how gaming elements material must be rendered through multiple economics. can be used to reach, teach and engage technologies. Could HTML5 be the answer? readers of all ages. You’ll get an inside look In this session, several publishers will discuss at unique developments like ENDGAME, their solutions to this problem and explain the 39 Clues series, adaptive learning how their companies have adopted process platform Knewton, and a new take on and workflow changes to give them a “create subscription services. once, render as you wish” solution.

01 02 05 06 10 11 1213 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS SESSIONS

3:30 pm–4:00 pm Media Companies Rethinking Their 8:55 am–9:20 am Models Sponsor Case Study: Jouve: Streamline OK, What’s Next? Moderator: Jeremy Greenfield, Contributors Editor, your content development process Seth Godin, Author/Founder, squidoo.com; Michael TheStreet.com; Mike Perlis, President and CEO, Forbes with Jouve EDIT Cader, Founder, Publishers Lunch; Mike Shatzkin, Media; Lynda Hammes, Publisher, Foreign Affairs Mark Witkowski, VP of New Practices and Conference Council Chair, Founder and CEO, The Idea magazine; Kerry Dyer, Publisher and Chief Advertising Technology, Jouve North America Logical Company Officer,U.S. News & World Report; Jay Lauf, In this rare interactive event, best-selling 4:00 pm–4:50 pm President and Publisher, Quartz Even more than book publishers, ad- author Seth Godin will talk about “what’s Understanding Mobile Marketing possible and what’s important” for a variety and Discovery supported media have really had to rethink their businesses. And while Ebooks are part of of players in the publishing value chain: Moderator: Thad McIlroy, President, The Future the strategy, they have had to go much further publishers of different sizes and specialties, of Publishing, Inc.; Kristin Fassler, VP, Director of afield. This panel of major media players will authors, and retailers. You’ll get the kind of Marketing, Random House Division, Penguin Random discuss their company’s digital initiatives as House; Nathan Maharaj, Director of Merchandising, crisp, actionable thinking that is characteristic they leverage brands, audiences and content- Kobo; CJ Alvarado, Founder and CEO, Snippet; of Seth’s blog posts and his own experiences creation capabilities in entirely new ways. Pavan Arora, Chief Innovation Officer, Aptara in publishing, online and off. This panel will tackle the challenges and New Innovative Publishers considerations specific to marketing in a Moderator: Lorraine Shanley, President, Market 9:25 am–9:40 am mobile environment. With the rise of mobile Partners International; Liz Pelletier, Publisher, A Strategy for the Future: Brian search and mobile device usage, publishers Entangled Publishing, LLC; Peter Borland, VP and Murray on Taking HarperCollins Editorial Director, Atria Books/Simon & Schuster, Inc.; into the Digital Age are seeing new opportunities to utilize Georgia McBride, Founder, GMMG; Jason Pinter, Brian Murray, President and CEO, HarperCollins app-based marketing, push notifications, Founder, Polis Books Publishers geolocation targeting and other mobile In this session, speakers from Entangled, Find out how Brian Murray, chief executive marketing techniques. Georgia McBride Media Group, Polis Books officer of HarperCollins, has transformed Blue Sky in the EBook World: On the and Atria’s new Keywords Press imprint will the company into a leader in digital Horizon of the Digital Book Future talk about how they started and got rapid experimentation and transitions. You’ll Moderator: Professor John B. Thompson, Author traction. They’ll talk about how SEO and get a look at their recent participation in of Books in the Digital Age and Merchants of Culture; marketing affected their success, how they multiple Ebook subscription services, their Chris Kubica, Founder/President, neverend media; recruit authors and how they work print into broad strategic printing and supply chain Peter Meyers, Author, Breaking the Page; Ashley their commercial activity. management agreement with RR Donnelley Gordon, VP, Content and New Media, indiCo; Paul and much more. Cameron, CEO, Co-Founder and Director, Booktrack 5:00 pm–5:30 pm What would a better “digital book world” look 9:45 am–10:00 am like? Explore the options with Peter Meyers, Sponsor Case Study: Ninestars–The The Changing Mix of What Sells in who has been writing about better basic BIG question. Will videos work for Publishers? Print: How eBooks Have Changed the Ebooks for years. Paul Cameron will share Print Book Marketplace Karen Grantham, VP Sales: Americas, Digimafia/ how soundtracks can improve recall and Jonathan Nowell, President, Nielsen Book Ninestars comprehension. And Chris Kubica and Ashley In this presentation, Nielsen Book’s Jonathan Gordon will talk about ways to improve Nowell will look back over a decade of book on Amazon.com and other contemporary Thursday, January 15 sales data to tell us how the print world has Ebookstore offerings. changed. He’ll share how the proportion of 7:30 am–8:30 am Issues and Opportunities in the K-12 print and Ebook sales break down in various breakfast Meetings with Conference Market categories and how the share of printed Speakers Moderator: Neal Goff, President, Egremont books has changed across categories as The following speakers and panelists Associates, LLC; Chris Palma, Head, Strategic Ebooks have taken hold. Partnerships, Play Books, Google; Neil Jaffe, participating in Digital Book World Conference President: Chief Strategy Officer, Booksource; Erica + Expo have agreed to join conference 10:05 am–10:35 am Lazzaro, General Counsel and Director of Publisher attendees for a networking breakfast to Sponsor Case Study: Innodata: The Services, OverDrive, Inc. take questions, discuss their work and help “Flash Boys” Effect: Analyzing the The distribution of content to schools is address their most important challenges and 440% increase in media mentions of changing dramatically. Publishers need to opportunities. “High Frequency Trading” prepare themselves for rapid changes in Micah Bowers, Paul Cameron, Jane Friedman, Jim Donnelly, Director of Content, MediaMiser a marketplace that has typically been very Seth Godin, Ashley Gordon, Kevin Franco, Chris stable. New business models will also be Kubica, Georgia McBride, Peter McCarthy, Peter required to serve students reading on digital Meyers, Jonathan Nowell, David Nussbaum, platforms and, perhaps, reading just chunks Dominique Raccah, Josh Schanker, Mike Shatzkin, of the books rather than consuming them in David Vinjamuri, Marcus Woodburn their entirety.

01 See 02the DBW 05Program06 Ebook10 for the mo11st up-to12-date lis17tings at con22 ference28.digitalbookworld30 32.com WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING JOIN SESSIONSTHE CONVESPEAKERSRSATION OCOUNCILN TWITTERFLOOR @DIGIBOOKWORLD PLAN EXHIBITOR MAP • #DBW15RESTAURANTS SESSIONS

10:35 am–10:50 am 11:35 am–11:55 am Global Publishing Tactics: Understanding Distribution, Publishing and Other Media in a Apple and the Book Business: A Metadata, Pricing and Marketing to World of Engineers Conversation with Apple’s Keith Maximize Sales in Different Markets Annals of Communications writer for the Moerer Ken Auletta, Moderator: Len Vlahos, Executive Director, BISG; Speaker: Keith Moerer, Director of iBooks Store, New Yorker magazine and author of Googled: The End Gareth Cuddy, Founder and CEO, ePubDirect; Apple, Inc., Founder, Publishers Lunch of the World As We Know It Michael Cader, Marcus Woodburn, VP, Digital Products, Ingram Media expert Ken Auletta explores how the Apple’s director of the iBooks Store, Content Group, Inc.; Amanda Edmonds, Director media have fared through the past quarter- Keith Moerer will participate in a detailed of Strategic Partnerships, Books Publisher and Chief conversation about key issues with Michael Advertising Officer, Google century of tech-driven change. He’ll explain Cader. Moerer will provide perspective on The biggest global sellers are based in North how the “culture of engineers” characteristic where the iBooks Store -- the second largest America and publishers here have the strongest of tech companies doesn’t understand the ebookseller in the world -- is heading, relationships with them. The opportunity is culture fostered by the media of the past. particularly following the integration complicated, though. This session, featuring Where this clash leads is hard to predict, of iBooks in Apple’s new iOS, and how publishers and global Ebook distributors who but this chasm is a challenge that traditional publishers and authors can increase their deal with all the Ebook retailers, will provide media must navigate. sales through this platform. important insights and immediate to-dos for all publishers trying to reach outside their home 10:55 am–11:10 am 12:00 pm–12:30 pm market for Ebook sales. Smart Data: A Look at Data—Big and Sponsor Case Study: Libre Digital: The Small—For Publishing Catbird Seat: How You Can Influence Case Studies: Building a Vertical From the Ground Up Hilary Mason, CEO and Founder, Fast Forward Labs Book Sales in Today’s Online Retail World Modeartor: Edward Nawotka, Founder, Editor-in- Hilary Mason, CEO and Founder of Fast Brittyne Jackson, Product Manager, Libre Digital; Chief, Publishing Perspectives; Mary Ann Naples, Forward Labs, is a data scientist who has Coretta Bell Sexton, Senior Business Development SVP, Publisher, Rodale; Phil Sexton, Publisher, tackled the only content analysis challenge Manager, LibreDigital, an RR Donnelley Company Writer’s Digest; Adrian Norman, VP Marketing and that is more granular and dispersed than New Products, Simon & Schuster; Eric Shanfelt, SVP, eMedia, HarperCollins Christian Publishing books: what people look for on the Internet. 12:30 pm–1:00 pm More and more publishers are developing Drawing on her years of experience as Chief Sponsor Case Study: Virtusales: consumer-facing vertical brands, websites Scientist at bitly and working with a wide Lessons learned: The process, purpose and outcome of and communities, building valuable email variety of companies as Data Scientist in transitioning to an integrated newsletter lists, subscriptions services and Residence at Accel Partners, Hilary will share publishing software system customer loyalty in the process. In this lessons she has learned about the broad and John Stephenson, IT Product and Project Manager at session, a panel of publishers who have built varied nature of human behavior online. She Harvard University Press; Chris Harvey, VP of projects, successful verticals will talk about how the will also discuss how publishers can develop a Virtusales Publishing Solutions asset they’ve created helps their business and process for data analysis to better guide their how they developed it. 1:00 pm–1:30 pm businesses, improve their marketing efforts, Q&A with Hilary Mason and understand their readers in new ways. Sponsor Case Study: Manipal Digital Systems: 8 Ways to Improve Presented by Libre Digital Your Editorial and Production Hilary Mason, CEO and Founder, Fast Forward Labs; 11:15 am–11:30 am Processes—And See Dramatic Results! Tyler Ruse, General Manager, LibreDigital, an RR The Author’s Choice: How Authors Dan Dube, Senior Consultant, Manipal Digital Donnelley Company Decide Between Traditional and Self- Publishing The Audiobook Boom: How the 1:30 pm–2:20 pm Fastest Growing Segment of the Judith Curr, President and Publisher, Atria Publishing Making Smarter Marketing Decisions Publishing Industry is Driving New Group with Reader Engagement, Insight, Competition and User Adoption Judith Curr, President and Publisher of Simon and Data Presented by Findaway World & Schuster’s Atria imprint, will outline the Moderator: Jess Johns, Director of Operations, Moderator: Ralph Lazaro, VP of Digital Products, decision authors face deciding to self-publish The Logical Marketing Agency Alex White, CEO and Findaway World; Andrew Weinstein, VP of Content or work with a publisher. Her insights will Co-Founder, Next Big Sound/Next Big Book; Ashleigh Acquisition, Scribd; Tom Mercer, Digital Library Gardner, Head of Content, Wattpad; Judith Curr, Business Development, 3M; Michele Cobb, President, help publishers understand how to appeal to President and Publisher, Atria Publishing Group Audio Publishers Association; Ana Maria Allessi, VP of authors as self-publishing options continue to This panel will explore how marketing Digital Innovation, HarperAudio grow and business moves away from brick- and technology platforms are working The digital audiobook industry is experiencing and-mortar stores. to develop richer analytics and reader exponential growth. This panel of digital engagement for publishing -- and how publishing experts will share how you can publishers are using that audience insight prepare for the growth and capitalize on to improve their marketing efforts. Join the digital audiobook boom. They’ll provide Next Big Book, Wattpad, and publishers a unique perspective on industry trends that have successfully used these platforms including what is driving demand and for a discussion on how these and other publisher investment as well as how Ebooks technologies are informing (and changing) and audio can co-exist. book and author marketing in the digital era. 01 02 05 06 10 11 1512 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS SESSIONS

2:30 pm–2:50 pm Rethinking Direct: Publishers 4:00 pm–4:50 pm Building and Scaling Direct-to- Sponsor Case Study: ePubDirect: Price Promotions Consumer Businesses Crushing International eBook Sales: Moderator: Laura Hazard Owen, Book Publishing Moderator: David Wilk, Owner, Booktrix; Learn from the Experts Reporter, GigaOM; Josh Schanker, Founder/President, Dominique Raccah, CEO and Publisher, Sourcebooks; Gareth Cuddy, Founder and CEO, ePubDirect BookBub; Rachel Chou, Chief Marketing Officer, Chantal Restivo-Alessi, Chief Digital Officer, Open Road Integrated Media; Matthew Cavnar, HarperCollins Publishers; Evelyn Bridge, eCommerce 3:00 pm–3:50 pm Co-Founder, Vook; Nathan Maharaj, Director of Marketing Director, F+W, a Content + eCommerce Merchandising, Kobo Strategies for Digital Advertising Company; Mary Cummings, VP and Editorial Director, and Managing Paid Media Campaigns Diversion Books In the Ebook world, price promotion is Moderator: Heather Myers, Founder, Spark No. Speakers from F+W, HarperCollins, Diversion one of the most common—and often 9; Alyson Forbes, Advertising Director, Hachette and Sourcebooks will talk about the most effective—forms of marketing. Book Group; Christine Hung, Associate Director of Representatives from BookBub, Kobo, Vook, Marketing, Penguin Random House; Tom Thompson, organizational and logistical challenges of and Open Road will explore the impact of VP, Group Director, Verso Advertising; Caitlin developing direct sales and customer contact. changing prices of Ebooks temporarily in Friedman, VP, Marketing and Brand Management, They’ll cover the challenges of managing Scholastic, Inc. customer service, changing their product mix hopes of raising sales. This panel will talk This panel of marketing experts will talk and what internal adjustments and new skill about how well it can work, when it doesn’t, about how publishers can manage paid sets are needed. how to measure it and what else matters. opportunities to drive awareness, discovery Authors Facing the Industry: Data Should Amazon be Constrained and and, ultimately, book sales. They will discuss and Insights From Authors on Can They Be? how to manage multiple campaigns and A/B the Publishing Business, Author- Moderator: Ken Auletta, Annals of Communications testing across campaigns on a publishing Publisher Relations, and Marketing writer for the New Yorker magazine and author of budget, and how digital advertising can Presented by Libre Digital Googled: The End of the World As We Know It; Barry Eisler, Author, The Detachment; Annie Lowrey, inform and support all of your other Moderator: Jane Friedman, Publisher, Scratch Journalist, New York magazine; Barry Lynn, Director, marketing efforts. magazine; David Vinjamuri, Contributor/Author, Forbes/Accidental Branding: How Ordinary People Open Markets, Enterprise and Resiliency Initiative, New Global Market Spotlight: Reports Build Extraordinary Brands; Rick Chapman, America Foundation From Markets Around the World Managing Editor/Author, Softletter; Dana Beth Is Amazon too big for the good of democracy Moderator: Evan Schnittman; Thomas Minkus, Weinberg, Ph.D., Professor of Sociology and Director and the free flow of information? Moderated VP Emerging Media and English Language Markets, of the MA in Data Analytics & Applied Social Research, by The New Yorker’s Ken Auletta, this Frankfurt Book Fair; Marcello Vena, Founder and Queens College – CUNY; Bianca D’Arc, Author of conversation will feature Barry Lynn of the Managing Partner, All Brain; Carlo Carrenho, Futuristic, Paranormal, ScifFi and Fantasy Romance New America Foundation, Annie Lowrey of Founding Partner, PublishNews; Gareth Cuddy, This discussion, which views publishing New York magazine, and author Barry Eisler as Founder and CEO, ePubDirect; Simon Dunlop, Co- from an author-centric perspective, will they explore every angle of Amazon’s current Founder, Bookmate kick off with a data presentation by Dana position, from anti-trust issues to battles with The US and the English-speaking world have Beth Weinberg based on the results of the traditional publishing oligarchy. been the leaders in Ebook development, 2015 DBW and Writer’s Digest author survey. but the rest of the world is catching up. This Reading Data: What We Know About Then a panel of self-published and hybrid session will feature reports from Germany, How People Read authors will discuss how they view publishing Brazil, Russia and Italy about how the market Presented by Libre Digital economics, their own marketing efforts and is taking shape in those countries, from the Moderator: Chris Kenneally, Director, Business collaboration with publishers. devices people are using to which global Development and Author Relations, Copyright Clearance Center; Micah Bowers, Founder and CEO, Ebook sellers have the most share. Bluefire Productions;Michael Tamblyn, President and Chief Content Officer, Kobo; Jared Friedman, Co-founder and CTO, Scribd; David Burleigh, Director of Marketing and Communication, OverDrive, Inc. The owners of Ebook platforms now have unprecedented and previously totally unattainable knowledge about how people read. In this session, you’ll find out who reads on multiple devices, whether they read fiction differently than non-fiction, as well as how much reading of English there is in non- English-speaking countries and how many Ebooks get bought and never cracked.

KEYNOTE SPEAKERS

Ken Auletta Russ Grandinetti Keith Moerer James Robinson Media Columnist/Author Senior Vice President, Director of iBooks Store Director, News Analytics Annals of Kindle Apple, Inc. The New York Times Communications writer Amazon for the New Yorker Brian Murray Linda Zecher magazine and author of Matt Greenfield President and CEO President and CEO Googled: The End of the Managing Partner HarperCollins Publishers Houghton Mifflin Harcourt Rethink Education World As We Know It Jonathan Nowell JUDITH CURR Walter Isaacson President President and Publisher President and CEO Nielsen Book Aspen Institute Atria Publishing Group Joe Pulizzi Seth Godin Hilary Mason Founder Author/Founder CEO and Founder Content Marketing squidoo.com Fast Forward Labs Institute

DIGITAL PUBLISHING TECH TRAINING SPEAKERS

Richard Harrington, Jay Nelson Lesa Snider Luisa Winters PMP Author and Publisher Author/Speaker Certified Instructor President and Founder The Skinny Books Photoshop: The Missing Future Media Concepts RHED Pixel Manual/ iPhoto: The Missing Manual

WORKSHOP SPEAKERS

Jay Diskey Thad McIlroy Renée Register Patricia Simoes Executive Director President Author/Instructor Senior Manager of Association of American The Future of Publishing, The Essential Guide to Publisher Operations Publishers’ PreK-12 Inc. Metadata for Books/ Kobo Learning Group Digital Book World Ramez Mikdashi University Joshua Tallent Cathy Ferrara Manager and Head of Chief Ebook Architect Director, Mobile Solutions Content Partnerships Andrew Rhomberg Firebrand Technologies Scholastic Education Amplify Learning, Inc. Founder Jellybooks.com Dana Beth Andrew Campana Dave Ream Weinberg, Ph.D. Business Development Chief Consultant David Rust Professor of Sociology and Manager Leverage Technologies Senior Publishing Executive Director of the MA in Data Copyright Clearance Sandhill Consulting Analytics and Applied Social Center Group, LLC Research Queens College - CUNY Nathan Maharaj Director of Merchandising Kobo

01 02 05 06 10 11 12 17 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS SPEAKERS

CONFERENCE SPEAKERS

Pavan Arora Carlo Carrenho Sara Domville Chief Innovation Officer Founding Partner President Aptara PublishNews F+W, a Content + eCommerce Company CJ Alvarado Matt Cavnar Founder and CEO Co-Founder Jim Donnelly Snippet Vook Director of Content MediaMiser Craig Bauer RICK CHAPMAN SVP Operations Managing Editor/Author Andrew Dorward MacMillan Science & Education Softletter Director BookGenie451 Paul Belfanti Devereux Chatillon Director of Content Architecture Attorney Dan Dube Pearson Education North America Chatillon Law Senior Consultant Manipal Digital Peter Borland Rachel Chou VP and Editorial Director Chief Marketing Officer Simon Dunlop Atria Books/Simon & Schuster, Inc. Open Road Integrated Media Co-Founder Bookmate Micah Bowers John Clinton Founder and CEO Director of Digital Video Kerry Dyer Bluefire Productions Penguin Random House Publisher and Chief Advertising Officer Evelyn Bridge Dave Cramer U.S. News and World Report eCommerce Marketing Director Senior Digital Publishing F+W, a Content + eCommerce Technology Specialist Amanda Edmonds Company Hachette Book Group Director of Strategic Partnerships Books Publisher and CAO Ken Brooks Gareth Cuddy Google SVP, Global Supply Chain Founder and CEO Management ePubDirect BARRY EISLER McGraw-Hill Education Author Mary Cummings The Detachment David Burleigh VP and Editorial Director Director of Marketing and Diversion Books Rodney Elder Communication VP Commercial Operations Overdrive, Inc. Bianca D’Arc Virtusales Publishing software Author of Futuristic, Paranormal, Michael Cader ScifFi and Fantasy Romance Joseph Esposito Founder President Publishers Lunch Jeff Dodes Processed Media EVP, Marketing and Digital Media Paul Cameron Strategy Johnjoe Farragher CEO, Co-Founder and Director St. Martin’s Press CEO and Founder Booktrack Defined Learning

01See the02 DBW Pro05gram E06book for10 the mo11st up-to-d12ate listin17gs at con22ference.di28gitalbookworld30 .com32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAININGJOIN THESESSIONS CONVERSASPEAKERSTION ON TWITTECOUNCIL R @DIGIBOOKWORLDFLOOR PLAN EXHIBITOR MAP• #DBW15RESTAURANTS SPEAKERS

Kristin Fassler Kelly Gallagher Peter Hudson VP, Director of Marketing VP of Content Acquisition Founder and CEO Penguin Random House Ingram Content Group Bitlit Media

Greg Ferguson Ashleigh Gardner Christine Hung Editorial Director Head of Content Associate Director of Marketing Full Fathom Five Wattpad Penguin Random House

Andrea Fleck-Nisbet Neal Goff Sara Ittelson Executive Director, Digital Publishing President Director of Business Development Workman Publishing Egremont Associates, LLC Knewton

Sue Fleming Ashley Gordon Brittyne Jackson VP, Executive Director of Content and VP, Content and New Media Product Manager Programming Indico Libre Digital Simon & Schuster Digital Karen Grantham Neil Jaffe Alyson Forbes VP Sales: Americas President and Chief Strategy Officer Advertising Director Digimafia/Ninestars Booksource Hachette Book Group Jeremy Greenfield Jess Johns Kevin Franco Contributors Editor Director of Operations Co-Founder and CEO TheStreet.com The Idea Logical Company Enthrill Romil Gupta Rick Joyce Kent Freeman Product Head, OpenPage Interactive Chief Marketing Officer Chief Operating Officer Books and Connected Classroom Perseus Books Group Vital Source Technologies Inc., an Solutions Ingram Content Group company Excelsoft Bill Kasdorf VP, Apex Content Solutions Keith Fretz Lynda Hammes Apex CoVantage Associate Producer Publisher Scholastic, Inc. Foreign Affairs magazine Peter Kaufman Founder/President Caitlin Friedman Hannah Harlow Intelligent Television VP, Marketing and Brand Assistant Director of Marketing Management Houghton Mifflin Harcourt Chris Kenneally Scholastic, Inc. Director, Business Development and Laura Hazard Owen Author Relations Jane Friedman Book Publishing Reporter Copyright Clearance Center Publisher GigaOM Scratch magazine Sanders Kleinfeld Ted Hill Director of Publishing Technology Jared Friedman President O’Reilly Media Co-Founder and CTO THA Consulting Scribd Brady Kroupa Daniel Houghton Director of Product For Ebooks Executive Director Blurb NC2 Media/Lonely Planet

01 02 05 06 10 11 12 1719 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS SPEAKERS

Chris Kubica Peter McCarthy Liz Pelletier Founder/President Partner Publisher neverend media Logical Marketing Agency Entangled Publishing, LLC

Paul Labay Bill Mccoy Mike Perlis VP, Digital Delivery, Global Education Executive Director President and CEO Wiley IDPF Forbes Media

Jay Lauf Thad McIlroy Jason Pinter President and Publisher President Founder Quartz The Future of Publishing, Inc. Polis Books

Erica Lazzaro Scott Mebus John Prabhu General Counsel and Director of Head of Video and Television VP, Solutions Architect Publisher Services Fast Company SPi Global Overdrive, Inc. Peter Meyers Dominique Raccah Thomas Leliveld Author, Breaking the Page CEO/Publisher Founder and CEO Sourcebooks Blloon Thomas Minkus VP, Emerging Media and English Beni Rachmanov ANNIE LOWREY Language Markets President Journalist Frankfurt Book Fair iShook New York magazine Heather Myers Chantal Restivo-Alessi BARRY LYNN Founder Chief Digital Officer Director, Open Markets, Enterprise Spark No. 9 HarperCollins Publishers and Resiliency Initiative New America Foundation Mary Ann Naples Josh Schanker SVP/Publisher Founder/President Phil Madans Rodale Books BookBub Executive Director, Digital Publishing Technology Edward Nawotka Evan Schnittman Hachette Book Group Founder, Editor-In-Chief Publishing Perspectives Phil Sexton Nathan Maharaj Publisher and Community Leader Director of Merchandising Adrian Norman Writer’s Digest Kobo VP Marketing and New Products Simon & Schuster Eric Shanfelt Clancy Marshall SVP, eMedia VP of Learning Platforms David Nussbaum HarperCollins Christian Publishing Pearson Chairman and CEO F+W, a Content + eCommerce Lorraine Shanley Georgia Mcbride Company President Founder Market Partners International GMMG Chris Palma Strategic Partnerships, Play Books Matt Shatz Google Chief Revenue Officer Oyster

Mike Shatzkin Tom Thompson Lucas Wittmann Founder/CEO VP, Group Director Associate Publisher and Executive The Idea Logical Company Verso Advertising Editor Regan Arts Neal Shenoy Angela Tribelli Co-Founder and CEO/Founding Chief Marketing Officer Marcus Woodburn Partner HarperCollins Publishers VP, Digital Products Speakaboos/[212] Media Ingram Content Group, Inc. Marcello Vena Patricia Simoes Founder and Managing Partner Steven Zacharius Senior Manager of Publisher All Brain Chairman, President and CEO Operations Kensington Publishing Corp. Kobo Heidi Vincent VP, Marketing Jason Singer National Geographic Books Co-Founder and CEO Curriculet David Vinjamuri Contributor, Forbes and Author, Amit Srivastava Accidental Branding: How Ordinary Head of Consulting and Solution People Build Extraordinary Brands Design Excelsoft Len Vlahos Executive Director Doug Stambaugh Book Industry Study Group VP, Global Ebook Market Development and Strategy Robin Warner Simon & Schuster Managing Director DeSilva and Phillips, LLC John Stephenson IT Product and Project Manager Dana Beth Weinberg, Ph.D. Harvard University Press Professor of Sociology and Director of the MA in Data Analytics and Jonathan Stolper Applied Social Research SVP, Nielsen Book Queens College - CUNY The Nielsen Company Andrew Weinstein Susie Stroud VP of Content Acquisition Senior Key Account Manager Scribd Ingram Content Group Alex White Michael Tamblyn CEO and Co-Founder President and Chief Content Officer Next Big Sound/Next Big Book Kobo David Wilk Prof. John B. Thompson Owner Author of Books in the Digital Age Booktrix and Merchants of Culture

01 02 05 06 10 11 12 1721 22 28 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS CONFERENCE COUNCIL

Mike Shatzkin Andrea Fleck-Nisbet Sanj Kharbanda Andrew Savikas Conference Council Chair Executive Director, VP, Digital Strategy CEO Founder and CEO Digital Publishing Houghton Mifflin Harcourt Safari Books Online The Idea Logical Company Workman Publishing Arthur Klebanoff Phil Sexton David Bowers Deborah Forte CEO Publisher and SVP, Sales Strategy and EVP and President of Rosetta Books Community Leader Operations Scholastic, Inc. Writer’s Digest Hachette Book Group Scholastic Media Ron Martinez Founder Eric Shanfelt Micah Bowers Neal Goff Aerbook SVP, eMedia Founder and CEO President HarperCollins Christian Bluefire Productions Egremont Associates, LLC Peter McCarthy Publishing Founder Michael Cader Jeremy Greenfield McCarthy Digital Lorraine Shanley Founder Contributors Editor President Publishers Marketplace TheStreet.com Bill McCoy Market Partners Executive Director International Carlo Carrenho Michael Healy International Digital Founding Partner Executive Director, Author Publishing Forum (IDPF) Doug Stambaugh PublishNews and Publisher Relations VP, Global Ebook Market Copyright Clearance Kenneth Michaels Development and Matt Cavnar Center Global COO Strategy Co-Founder Macmillan Science and Simon & Schuster Vook David L. Hirsch Education Managing Partner Julie Trelstad Andrew Clurman Metamorphic Ventures, Mary Ann Naples Director of Digital Rights President and COO LLC VP/Publisher Writers House Active Interest Media Rodale Books Leslie Hulse Marcello Vena David Cully SVP, Digital Business David Nussbaum Founder and Managing President of Retail Markets Development Chairman and CEO Partner and Executive VP of HarperCollins Publishers F+W, a Content + All Brain Merchandising eCommerce Company Baker and Taylor Lindy Humphreys Len Vlahos Senior Director, Digital Don Pazour Executive Director Laura Dail Assets and Technology CEO Book Industry Study Founder and Agent Abrams Access Intelligence Group Laura Dail Agency John Ingram Joe Pulizzi Nina Von Moltke Jacqueline Deval Chairman and CEO Founder SVP, Digital Publishing VP, Publisher Hearst Books Ingram Content Group Content Marketing Development Hearst Magazines Institute Random House Rick Joyce Jeff Dodes Chief Marketing Officer Dominique Raccah EVP, Marketing and Digital Perseus Book Group CEO and Publisher Media Strategy Sourcebooks St. Martin’s Press Bill Kasdorf VP, Apex Content Andrew Rhomberg Joseph Esposito Solutions Founder President Apex CoVantage Jellybooks.com Processed Media

01 See the02 DBW Pro05gram E06book for10 the mo11st up-to-d12ate listin17gs at con22ference.28digitalbookworld30 .32com WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAININGJOIN THESESSIONS CONVERSSPEAKERSATION ON TWITTECOUNCIL R @DIGIBOOKWORLDFLOOR PLAN EXHIBITOR MAP • #DBW15RESTAURANTS DIGITAL BOOK WORLD THE PUBLISHING COMMUNITY FOR THE 21 ST CENTURY

Digital Book World is the leading source for up-to-date news and resources for digital publishing professionals working at every level of the industry today.

• DBW Daily e-newsletter providing a comprehensive roundup of leading developments in digital publishing every weekday morning at 8AM • Expert commentary and analysis from industry leaders on breaking news and emerging trends • Live, interactive webcasts offering practical insights on a wide range of publishing issues and challenges • Free and premium handbooks, reports, and white papers investigating key segments of the digital publishing ecosystem • In-depth courses at Digital Book World University providing training and practical resources, taught by leading experts in their fields • Comprehensive membership packages offering exclusive content and deep discounts on a wide range of DBW products and resources

Digital Book World is focused on publishing strategies, not tools; solutions, not theories; practicality, not punditry. DigitalBookWorld.com Your books, your way—with Blurb

The world of publishing changes daily, and Blurb is constantly evolving, too. We’re here to help indie authors and bookmakers of all kinds, from artists and writers to magazine publishers and businesses.

Blurb’s publishing platform gives anybody the ability to create, publish, sell, and distribute in both print and digital formats. Photo books, trade books, magazines—we do them all. Fixed-layout ebooks for the iPad? Check. Reflowable ebooks for iPad or Kindle? No problem.

When you’re ready to publish, we have sales and distribution options to match your objectives: sell directly to fans and friends, or go global with distribution to Amazon, the Ingram Content Group, Apple’s iBooks Store, or the Kindle Store. We even have offset printing, warehousing, and custom print options for high-volume projects.

Whatever your needs, Blurb is here to make it happen. We’ve been on the scene since 2006, and 2014 has been our most exciting year yet.

Come check us out at blurb.com

printad_8x10.indd 1 11/28/14 11:17 AM

PEOPLE

FOCUS ON CONTENT ONE PARTNER TO ENHANCE, PRINT, DISTRIBUTE, All your digital assets in one place with unmatched AND SHARE YOUR CONTENT WITH THE WORLD access to a massive global audience—total control, extensive reporting, and uniform data.

REVITALIZE EDUCATION Smash through the barriers of e-textbooks and offer educators access to the digital learning resources that are changing the face of education.

Stop by booth 201 or visit ingramcontent.com to learn more.

ishook.com - ishook.me # 313 GET THE GLOBAL PICTURE ON EBOOK DISTRIBUTION

Visit Stand 108 | [email protected] | www.epubdirect.com

WE CAN REACH YOUR CUSTOMERS BETWEEN THE LINES. CAN YOU?

Visit booth 102 to nd out how LibreDigital can help you: Achieve operational excellence Monitor performance of your titles in the market Increase unit sales leveraging metadata Start Reading the Best Books of Spring! Available January 23rd

Download Free for any ebook reader at buzz.publishersmarketplace.com

or at NetGalley.com

An indispensable tool for trade professionals and avid readers alike, our sixth Buzz Books editions cover the spring/summer season with substantial pre-publication excerpts from nearly 40 adult and 26 young adult titles. Adult authors include Maria Bello, Mika Brzezinski, Ian Caldwell, Jonathan Galassi, Dennis Lehane, Ann Packer, and Neal Stephenson. Young adult titles are from Michael Buckley, Sarah Dessen, Alice Hoffman, David Levithan, Barry Lyga, Paige McKenzie, and Louis Sachar.

IPW_DWBad2015_Layout 1 1/13/15 2:56 PM Page 1

DELIVERING BREAKTHROUGH RESULTS WITH:

Custom Print & E-Publishing Book, E-Book & Magazine Editing Business, Self-Help & YOur sOurce FOr takiNg Motivational Book Ghostwriting prOjects tO the Next LeveL Editing Content Blogging & Online Optimization Beacon Book Publicity & Press Releases Advertising Solutions Onsite Promotions ... and Much More

720.708.4250 [email protected] www.innotechtoday.com

We are always looking to add talented individuals to our team. Are you a writer? Have sales experience? Social Media expertise? Graphic Design? Contact us!

For Digital Book World attendees ONLY, we’re offering a free digital subscription to our flagship publication: orld Y Digital Book WONL CLICK HERE FOR YOUR FREE DIGITAL SUBSCRIPTION!

dees atten FLOOR PLAN

SECOND FLOOR

ESCALATORS ESCALATORS ESCALATORS TO AMERICAS HALL REGISTRATION BEEKMAN

COAT CHECK ROOM SUTTON NORTH GUEST CORRIDOR

MAIL ROOM BUSINESS RHINELANDER GALLERY BRYANT MORGAN CENTER MADISON CLINTON GIBSON PACKAGE EXHIBIT HALL CENTER SUTTON CENTER

SUTTON SOUTH MURRAY HILL NASSAU GRAMERCY WEST EAST WEST EAST WEST EAST

REGENT

TUESDAY WEDNESDAY + THURSDAY Second Floor: Second Floor: Workshops: Conference Sessions: Exhibit Hall: Beekman Beekman Rhinelander Gallery Launch Kids: Gramercy Registration Sutton North Murray Hill Digital Publishing Tech Digital Publishing Tech Training: Regent Training: Gibson Sutton North Gibson Fourth Floor: Workshops: Third Floor: East General Sessions: Grand Ballroom Lincoln New York

THIRD FLOOR

ESCALATOR TO RHINELANDER ESCALATOR PROMENADE ESCALATOR RENDEZVOUS TRIANON

PETIT ROTUNDA TRIANON

GRAND BALLROOM GENERAL SESSIONS

MERCURY BALLROOM TRIANON WEST EAST BALLROOM BALCONY BALCONY

STAGE

FOURTH FLOOR

NEW YORK HUDSON MIDTOWN HARLEM HOLLAND LINCOLN EAST

CONRAD HILTON SUITE HILTON BOARDROOM GREEN

01 02 05 06 10 11 12 17 22 2829 30 32 WELCOME EVENTS AWARDS AGENDA WORKSHOPS TRAINING SESSIONS SPEAKERS COUNCIL FLOOR PLAN EXHIBITOR MAP RESTAURANTS EXHIBITOR MAP

Booth/Table EXHIBITORS *T denotes table Adaptera for Publishers 211 Bluefire Productions 105 Blurb T21 Booktrack 104 Bowker 101 Cenveo Publisher Services T1

Case Study Theater Digimarc 204

Digital Book World 202 EFA T26 ePubDirect 108 Excelsoft Technologies, Inc. 107 FastPencil T22 Firebrand Technologies T24 FMC/Piqsure 217 GiantChair T13 Hurix Systems 103 Ingram 201 INscribe 308 iShook, Inc. 313 113 Jouve North America T14 Sony DADC 217 313 208 Future Media 308 iShook, Inc. K8e eBooks T2 Contentra Concepts/ INScribe Technologies Piqsure Kadaxis T18 Libre Digital 102 211 Librios 304 Adaptera for Publishers Logical Marketing T4 204 304 Digimarc Librios Lumina Datamatics 200 107 Excelsoft 209 309 RSuite CMS Manipal Digital Systems 301 Technologies Snapplify Inc. Media Services Group 305 105 207 Ninestar Information 106 Tizra, Inc. Productions 202 Technologies Digital Book 302 Overdrive World 103 305 OverDrive 302 Hurix Media Systems Services Publishers Lunch T5 201 Group Ingram RSuite CMS 309 101 200 300 Lumina Bowker SPi Global School Library Journal/Library Journal T Datamatics 301 Manipal Slicebooks T12 Digital Systems Snapplify 209 Sony DADC 113 SPi Global 300 Supadu T23 102 104 106 108 Libre Digital Booktrack Ninestar ePubDriect Tizra, Inc. 207 Information Technologies Typefi T25 Virtusales T20

Bookmasters is one of the largest providers of integrated publisher services in the United States.

With more than 40 years of experience, Bookmasters’ range of capabilities is the perfect solution for publishers aiming to evolve with the ever-changing book publishing industry.

Proud to be a strategic partner with Baker & Taylor.

    bookmasters.com RESTAURANT RECOMMENDATIONS

Need lunch suggestions? Try these quick options within walking distance of the Hilton:

AMERICAN DINER Bar American 152 W. 52nd St. Astro 1361 Ave. of the Americas (6th Ave.) Maze (at the London) 151 W. 54th St. Dean and Deluca 156 W. 56th St. FRENCH BAKERY Au Bon Pain 125 W. 55th St. ASian Le Pain Quotidien 1271 Ave. of the Americas (6th Ave.) Topaz Thai 127 W. 56th St. China Grill 60 W. 53rd St. ITALIAN Bistro Milano 1350 Ave. of the Americas (6th Ave.) BURGERS Abboccato 136 W. 55th St. Burger Joint (Parker Meridien Hotel) 119 W. 56th St. Pazza Notte 1375 Ave. of the Americas (6th Ave.)

CAfE PUB/BAR 56 Café Restaurant 1377 Ave. of the Americas (6th Ave.) Hudson’s Sports Bar and Grill 1330 Ave. of the Americas (6th Ave.) Café Europa 787 7th Ave. 1285 Ave. of the Americas (6th Ave.) Blue Dog Café 155 W. 56th St. Heartland Brewery Old Castle 160 W. 54th St. The Irish Pub 839 7th Ave. DELI 53rd St. Gourmet Deli 1301 Ave. of the Americas (6th SANDWICH SHOP Ave.) Pret A Manger 1350 Ave. of the Americas (6th Ave.) Stage Star Deli 105 W. 55th St. Bread Market Café 1290 Ave. of the Americas (6th Ave.) Carnegie Deli 854 7th Ave. Between the Bread 145 W. 55th St.

Attend our presentation on January 15 at 1pm: “8 innovative ways to improve your editorial and production processes”

Manipal Digital, part of the $1B The Manipal Group, with over 75 years of print leadership, is pioneering a new partnership model for the Publishing industry, focused on value creation and redeﬁning the role of a service provider. Come visit us at Booth #301 to learn about our innovative service delivery models and unique technology solutions for XML-based content management, single source publishing, and more.

To schedule a meeting at the event, please email us at [email protected]. Speak with our industry experts and see demos of our innovative technology solutions. www.manipaldigital.info DIGITAL BOOK WORLD CONFERENCE + EXPO SAVE THE DATE MARCH 7–9, 2016 NEW YORK HILTON MIDTOWN, NYC

WHAT’S NEXT FOR BOOKS + DIGITAL CONTENT

Conference.DigitalBookWorld.com

events +