Carl Rosenblad… Who? Le Mans – the longest day… Never a quiet moment! – Eje Elgh, the man behind the team Il Professore – A man of many talents Working up an appetite – The Swedish Smorgasbord…

Dear Friends!

I wish you a heartfelt welcome to the Rosenblad Racing Magazine. Life starts at 320 km/h It is a very exclusive magazine as are you, dear reader. You can not even buy this magazine! Therefore you got to be very special. The magazine is in its second year of publication. Our fi rst issue came into being just one year ago. It was printed in Swedish and circulated in Sweden only to important people like you at the Swedish STCC- races. I do not think I am bragging if I say it was a success. Therefore we are now taking a bold step. We are producing the magazine in English – or at least our version of English, Swenglish! It is quite a challenge. However, as I sit here behind my computer trying to live up to being Editor-in-Chief or something as prestigious, writing this piece, we are just one week away from the fi rst race in the ETCC – the race at the legendary Autodromo Nazionale di Monza. When you read this – the Monza race is history. Anyway, there are a good many thoughts

Sveneric Eriksson racing through my head right now. What will the season be like? – chief writer for Rosenblad Racing Magazine… Will I stand a chance to some good placings in the Michelin Cup for privateers? Will my BMW be equal or better than the Alfas – bar the This man is one in a million. A rare species who is considered a walking ”Encyclopedia Motorica”. works cars? There are ten races to go and the fi nal one is in far away What he doesn´t know about racing and four- Dubai in October. wheel competition, is simply not worth knowing. The LG Super Racing Weekends are being run very professionally. With an unquestionable experience and having As you will fi nd out in this magazine it is already a success story. lived and worked alongside all the ”giants” he´s an undisputed A fair part of this success stems no doubt from the fact that the well authority. He´s worked with almost all the great names in Swedish motor sport. Author and writer of articles – in print as well as on known TV-channel Eurosport is heavily involved and is following up the Internet. The man´s done it all, and yet he grasps every new the Series in detail. This means that millions can sit at home and watch challenge with remarkable enthusiasm. A journalist? – No way. I´m what happens at some of the most well known circuits in the world. at writer and columnist. And I dare say it certainly beats working! It also means enormous exposure for our partners which certainly is no mean thing at all. As a conclusion I would like to say that I really look Rosenblad Racing Magazine has been produced by Signalera forward to take part in the European Touring Car Championship and advertizing agency in Lund, Sweden during Februray–March 2004. the LG Super Racing Weekends with Crawford Racing´s BMW 320i.

Editor-in-chief/publisher: Carl Rosenblad Project management: Pälle Arelund/Kristoffer Börjeson Art Direction: Jens Martin Best regards Illustrations and original: Jens Martin/Mårten Gleerup Texts: Sveneric Eriksson, Pälle Arelund Printing: Roos Tryckeri/Sundbyberg, Sweden

Photo credits: Carl Rosenblad Tomy Welam/Bilsport, Kalle Riggare, Samir Al-Khalili, Per Backman, John Brooks, David Legangneux, Fredric Björkwald, Kristoffer Racing Driver Börjeson, Tobias Wickström, Tommie Goldhammer and Cesare Casale. and sometime Editor-in-Chief

Rosenblad Racing Magazine is distributed at ETCC race tracks and via sponsors throughout the 2004 season. PS. Maybe it can be of use to you to know some basic Swedish which can

Loads of thank U:s to everyone who has contributed to the making come in handy at times? Heja Carl! Means ”Go,Go,Go, Carl!” Plattan i of this magazine. mattan! means ”full throttle.” Kör så det ryker! Means ”drive like a man For news and information, please visit: www.rosenblad.com posessed and let the tyres smoke!”

3 Carl Rosenblad? Who?

He is a fi ghter. He just loves challenges. To stretch frontiers. To fi nd out if he can make it. His motto is: Never give up! Sveneric Eriksson sat down with Carl before the start of the 2004 season.

He invites me to his small but very modern offi ce in the center of Lund, a well-known old Swedish and once Danish city in the very south of Sweden. A lot of silver-ware and racing memorabilia gives away that this offi ce is occupied by a racing driver… I switch on my tape-recorder and ask how a typical working week was looking like in, say, February.

CR: Oh, back then I had a lot to do. Unlike what many think it is after the season closes until it starts again I do most of the work. Daily business is carried out from my offi ce here in Lund where I´m running a nine-to-fi ve ”shop”. In February it was a matter to close all sponsor and partner- ship deals and on top of it all it was in February we decided to switch from STCC to ETCC which really put everything on its head! As I always want to have full control over my situation and my sponsors, I am amassing more work than I should. I am responsible for the design of the car´s decora- tion, team clothes, any printed matter as this “We have never, ever given up yet magazine, posters, cards, you name it! I am also – so we won´t start now” doing our Internet-site as well as press-material. This year I also updated the infrastructure of the chef Ron Dennis team. On top of that I have my fi tness training which is very important to me.

4 SE: What will life look like in June then? CR: Hahaha! Just look at Schumi! He has won a number of titles since he became a CR: June is more fun! Actually a lot more father. No, I think if the day comes when I leisure time which is needed between the am not prepared to give hundred per cent races in order to be able to do good results. – due to any circumstances – I will quit. Main interest in June circulates around Le Mans 24-hours which means June is a pretty SE: What is it that motivates you to race hectic month. A number of sponsor activities in a premium class like the ETCC and the are normally also included in June. I try to famous Le Mans and other big races? run my ”summer-house offi ce” in the garden of the summer-house proper a few hours CR: The competitive instinct must be stimu- a day. The ”offi ce” is a very Swedish little lated! It is like poison to compete. wooden house of really It does not matter what it I discussed Mount Everest diminutive dimensions is. I have always competed. several times with the but it is equipped with From cutting cole-slaw in late Göran Kropp ADSL and wireless network school (which resulted in among other things! Probably a most unique a shortened fi nger!) to the Paris-. ”play-house.” The interest in cars was always there even if I played football and took part in other sports. SE: Would that mean hobby and work goes In the end I went for cars and motor racing. hand-in-hand? International motor racing is very stimu- lating. Famous circuits, different cultures CR: Well, racing in STCC or ETCC for that and different people. On top of that I must matter can not be regarded as a hobby any admit I really like travelling. longer. It is a very serious business. However, still very fun. I am very strict when it comes SE: If you were not a racing driver, what to my private life. I prefer to split my private would you do? Offi ce hours even for racing drivers… life from the racing. A lot of people say they are living with racing 24 hours a day. CR: Motorsport in some form. If you do not SE: Le Mans is the world´s most legendary I will not have it that way. It is stretching accept motorsport for an answer I would race, possibly together with the Indy 500 and family-life and one certainly needs to change like to compete in some form. If that would Monaco´s Grand Prix. What does Le Mans roles and be ”a complete civilian” sometimes. not be possible, I think I would like to be mean to you? In any case if one wants to keep the motiva- involved in media in one way or the other. tion until retirement! Preferably television. The technique, the CR: A lot. It is the week in the year where I atmosphere and the people at the Swedish take time-out from my very stringent safety- SE: Are there any confl icts between Carl Channel 4 where I do some bits and pieces, Rosenblad the private man, the businessman is very encouraging. Actually, I like to talk in or the racing driver? front of a big audience.

CR: Of course, it happens! But I think my SE: You and your friend Hakan Roos took discipline is good when it comes to choose part in the Paris-Dakar Rally two years ago. roles. For example, I do never have the That was something completely different to mobile phone on before nine o´clock – and what you are used to. Any particular experi- very seldom after fi ve. It is not on at the offi ce ences from the rally? as I can not talk to more than one person at a time. My home is my home and my offi ce is CR: A lot of experiences! First and foremost, my offi ce! Sometimes though, I must bypass I say it again, Do Never Give Up! There is my principles a bit, I have to admit. My integ- always a solution to a problem. In private or Carl is a popular guest-speaker rity is important. And so is my family. at work it is a matter to fi ght, to look for the goal or fi nish – in our case Dakar – and look thinking. Le Mans must be had as a driver. SE: Last year you became a father. Has your out for the most extraordinary solution to It is a fantastic event with a fantastic circuit life changed since then? ”unsolvable” problems! As an offi cer in the which one has to respect very much. The Le army I learnt what team-work means and how Mans-week is slow to start with. It is waiting, CR: Yes, sure. At fi rst it was tough with not important it is. And to listen to other people´s waiting. But each day the temperature rises too much sleep, but now it is a lot better and ideas – in this case Hakan´s – fi nding out that and so does the atmosphere. At starting more fun. A bit less time for myself and my one is not always right even if it is comfort- time I am getting misty eyes from adrenalin. training, but at the same time immensly fun ing to think so. It is not easy, I tell you, if you It does not matter if I sit in a car or in the as fantastic things are happening every day! happen to be very energetic. To plan and think Grand Stand! I would defi nitely not like to change anything. ahead is important if there is anything you are not absolutely sure of. To say afterwards SE: What do you think of ETCC? SE: Some people say you will be a few tenths ”I knew it was not going to work” is a disappoint- slower now as a father? How do you feel ment. You hear this pretty often in golfi ng, but CR: I am really looking forward to it. It is ten about that? the consequences are more dire in the desert. interesting races on very different circuits.

5 Some of them hosts once a year. SE: Have you got any idols? SE: Finally Carl…what are you doing in ten Others are famous for other reasons, like years time? Brno in Czechia. The ETCC is well organized CR: I have never played with tough dolls or and Eurosport is doing a super job from the read about heroes or racing idols when I was CR: Still driving racing cars, I hope. Maybe I races giving the fans fantastic TV-coverage… young. Ronnie Peterson was Super Swede am called ”the Desert Fox”… or maybe I have before my time, but in later years I have listened to my family which would mean SE: Are there any race or races you would like found out how good my friends Eje (Elgh) that that I’m spending more time in the TV- to take part in which you as yet have not had and Anders (Olofsson) really were in their studios. Or why not run around as a number the possibility to do? hey-days. Then I am full of admiration for of other fathers being teamboss to my son?

Fighting face

CR: Haha! The Monaco GP and Indy 500! . He is simply the best. Maybe I will write a book. I think I will say More realistically it would be nice to take part On another scale I have learnt a lot from the same as Eje said to me some ten years in a Porsche Super Cup-race at a Grand Prix. Allan McNish during the years. Extremely ago: ”I know how NOT to get into Formula I nearly had a drive at Indianapolis GP 2002 tough guy but correct attitude. One!” so you never know. It would also be good fun is/was another driver i liked. Being absolute- to take part in the Swedish Rally sometime. ly straight is my melody! Politically correct And I would like to do the Paris-Dakar again. or not… Actually, in my helmet design I have borrowed the red top from Eddie´s helmet he SE: You´re a bit of an adventurer… you have used during his F3000 days. tried a number of out-of-the-ordinary sports and events. Any adventure you feel is long overdue?

CR: Well… I have done some climbing, done some parachuting in the army and one or two other things. Mount Everest is a dream. I discussed Mount Everest several times with the late Göran Kropp, well-known alpinist in his day. To take a swim across the Channel is another ”stupid” idea I have had for a long time. Then I will for sure do the Paris-Dakar Rally again. But then as a real race and not as an adventure as the 2002 rally turned out to be.

6 LG Super Racing Weekend!

There are races and there are races. LG Super Racing Weekends offer a complete package for the entire weekend with everything you really could ask for. That is simply the recipe for the success story which started in 2001.

10 weekends on 10 top circuits with three or in a news access format. The Eurosport for the second race is based on the results major championships. That is the concept distribution is a sound success when its in the fi rst race, with the top eight drivers for the LG Super Racing Weekends which coverage of the LG Super Racing Weekends in reverse order. More information on the started in 2001. is distributed worldwide making it an event ETCC can be found one the offi cial website: There is the FIA European Touring Car broadcast over the fi ve continents on more www.fi atouringcars.com Championship, the FIA GT Championship than 200 channels. and there are two Championships The exposure of the LG Super Racing A good organisation – the Formula Renault V6 EuroCup and the Weekends in the European press is estimated The LG Super Racing Weekends are being Formula Renault 2000 Challenge. Finally, at 120 million potential readers. A success- organised and run by SRW Events which was there is the European Alfa Challenge. story if there ever was one. set-up as a joint venture company by SRO, A grand package. promoter of the FIA GT Championship and The European race-goers took to this Mosley impressed KSO, promoter of the FIA ETCC. format of racing instantly. Back in 2001 The President of the Federation Internation- They were joined in 2003 by Eurosport. 200.000 saw the racing weekends. In 2002 ale d´Automobile (FIA), Mr. Max Mosley, was Jacques Behar, CEO of Eurosport, acts as it was 325.000 and last year, 2003, impressed when he saw the LG Super Racing chairman of SRW Events as well as chair- no less than 380.000 saw the races live! Weekend live last year. man in KSO. Frenchman Stephane Ratel is – The thing that impresses is the size and CEO of SRW Events and chairman of SRO. scale of the event, which is much bigger and Marcello Lotti is a director of SRW Events more impressive than I could have imagined. and CEO of KSO. These championships work very well togeth- Eurosport is directly involved in 58 coun- er and complement one another. It is a very tries with 98 million households and uses 18 promising and interesting format for the commentary languages. There are 21 million spectators because there isn´t just one type viewers a day on average. of car. The TV coverage is really extensive Eurosport News – the 24 hour worldwide and informal, but the most important thing sports news channel – is being viewed in 70 from our point of view is the new technology countries and counts 18 million households. That means a most encouraging 91 per cent that Eurosport is bringing in with the virtual It is released in six languages – English, increase in just two years. images. The fact that Eurosport has been so Polish, Turkish, Italian, Greek and Russian. On top of that you have to note that TV- innovative here will help motorsport cover- The main sponsor of the LG Super Racing fi gures showed a plus of 33 per cent last year. age in general.” Weekends is the South Korean multinational Internet success was also huge – 87 per cent – The format of the ETCC is interesting. LG Electronics, which started in 1958 in with 575.000 pages viewed on Eurosport.com It all starts on Saturday with two 30-minute Seoul, South Korea and now has a network in 2002 and an increase to 1.280.000 last free practice sessions and a single 30-minute of some 76 affi liates with 55.000 employees year! Eurosport television alone stands for 98 qualifi cation session. On Sunday there is a in 37 countries. LG products are sold in more million households. Add to that fi gure that 15-minute warm-up session followed by two than 150 countries and the turnover for LG another 200 million households can watch 50 km races run back-to-back, separated only Electronics was 20.5 billion US dollar in the series all around the world live, delayed by 15 minutes repair time. The starting grid 2002.

7 Guns of Nava... Karlskoga!

It looks not too different from most racing shops – the Home of Crawford Racing. Situated on the Botorp Industrial Estate in the outskirts of Karlskoga it is close to an historic area which saw Alfred Nobel experiment with explosives and Bofors building guns of all kinds…

or older motor racing habituees Karlskoga – I have got a very good team here, says Eje Elgh. Fis one of Sweden´s great cities. Not in They are all experienced technicians and that is terms of inhabitants though – there are only valuable as I am travelling a lot being involved some 35.000 people living there. But in its with the Panasonic Formula One Team. hey-day the Karlskoga racing circuits´ premier – Apart from motor racing we are also involved race, the legendary Kanonloppet, saw nearly in bike racing with Fredrik Jansson who is one 50.000 around the twisty 3 km circuit. In the of the leading exponents in the 600cc Super early 1960’s even F1 could be welcomed for Sports class. Then there is Alexander Elgh, non-championship races with luminaries such my son, who is a moto crosser – like grandpa! as Moss, , Clark, Ireland, Gregory and – Normally we are fi ve persons here full-time local hero Joakim Bonnier. and more than that is coming round to help at The circuit was built between 1948 and 1950, the races. The workshop measures a total of when the fi rst race was held and a certain Ken 500 sq. meters. Tyrrell of England won the 500cc ”midget” race – In the future we intend to do more racing in his Cooper… outside of Sweden. This year will be a big test… During the years the Karlskoga circuit fos- tered a number of drivers among whom Ronnie Peterson, Sten Gunnarsson and Eje Elgh are the most well-known. Today racing history is being written by Crawford Racing who is run by Eje Elgh and his Elgh Motorsport in modern facilities at Magasinsgatan 8. Out at the Kanonloppet race track resides ex. racer Johan Rajamäki with a number of F1-cars for hire and even a three-seater F1 good for scaring the wits out of visiting VIP:s!

“Anyone who claims he loves Nordschleife at Nürburgring just hasn´t gone fast enough…”

8 BMW 320i Touring car with tradition

No other manufacturer has been as successful in European as BMW. The fi rst European Championship title came to the Bavarian marque already in 1968 thanks to austrian in a BMW 2002. After that, no less than fourteen driver´s titles has been won by BMW-mounted drivers. Back in Carl Rosenblad´s native Sweden drivers like Tobiasson, Emanuelsson, Olofsson, Ekblom, Bohlin and Andersson are all Swedish or Scandinavian Champions in BMW:s and have dominated touring car racing in northern Europe for years.

Shake-down at Adria

The cars in the ETCC are closer to ordinary found all-round. At front there are four-pot What is it like to drive the racing 320i? volume-cars than ever in touring car calipers, also from Alcon, and 296 mm – The fi rst time I heard the sixcylinder at full championship history. They have four, fi ve ventilated steel discs. At rear there are two-pot chat I thought it was a Formula One racing or six-cylinder engines of 2 litres capacity. calipers and 280 mm steel discs. car! Its high-pitched scream was not that dif- Tuning is modest, power output is generally Steering is by rack and pinion, electroni- ferent to the F1:s even if the 320i is silenced 260–270 bhp. BMW quotes 260 bhp at cally servo-assisted. The body/chassis unit is a bit, says Carl Rosenblad. – Driving the car 8.250 rpm with a torque of 225 Nm at 6.500 made of steel with a safety cage by steel-tubes. is like that famous BMW-slogan ”Freude am rpm. The well-known BMW six with DOHC The wheels are of aluminium type, 9 x 17”. Fahren.” It is a pleasure. It is well-balanced and 24 valves is coupled to a fi ve-speed Michelin tyres are regulatory in the ETCC. and personally I prefer rear-drive cars. The manual gear-box and there is a mechanical Total length of the ETCC BMW 320i is 4.495 engine is a gem. But to be honest it feels a bit limited slip in the rear axle. Archrival Alfa mm, width 1800 mm and wheelbase 2.742 funny sometimes to climb into the 320i with Romeo uses a four cylinder engine with ap- mm. The weight including driver is 1.140 260 bhp when my everyday BMW M5 has prox. the same output which gives very close kilos, which is some 300 kilos less than the got 400… racing in the ETCC. everyday BMW 320i.

Pioneers… It may be worth noting that BMW were pioneers in the fi eld of electronic motor management. Already in the days of the FIA Formula One World Championship- winning turbo-charged BMW four-cylinder engine, electronic motor management made ”in-house” was used successfully. Now BMW motor management is being used in the 320i as well as in the over 929 bhp Formula One engines of today. The suspension on the 320i consists of McPherson struts at front with Eibach coils and gasfi lled Sachs adjustable dampers as well as a roll bar. At rear a central- link-system is used together with coils and the Sachs adjustable dampers and a roll bar. Servoassisted disc brakes from Alcon can be The weekend offi ce Watch the new Epoch Chronograph! Mikael Sandström and Christer since a number of years as both Christer are made to produce an automatic chrono- Sjöö are addicted to watches and and I are very interested in racing. graph (e.g. Lemania 1947) for series manu- have giant burning hearts for The term ”Chronograph” means ”time facture. However technical problems are not watches and their history as writer” and has it origin from the scarce, especially with the winding mecha- well as for modern watch Greeks – Chronos (time) and nism, the size of the movement and most of technique and design. For Grapho (write). In modern time all for the demands of accuracy. 15 years they manufac- the Chronograph is generally 1969 became the breakthrough year for tured and marketed described as a ”stopwatch for the automatic chronograph when a number watches of their own measuring elapsed time.” of Swiss manufacturers, almost simultane- design successfully. Last A short history: In 1720 the ously, presented their solutions: Heuer, year they began a new English watchmaker George Hamilton, Dubois-Dépraz, Breitling, Zenith chapter by starting up some- Graham designs the fi rst watch (El Primero) and Movado, to name but a few. thing completely new – Epoch that could measure the duration of Even the Japanese Seiko brought the ”Caliber Stockholm. A new marque which an event. Graham has sometimes been 6139” to the world. is building on tradition and called ”The Father of the Chronograph.” So, watch-out for the new Racing Chrono- elegance. The fi rst watch has its In 1822 the Frenchman Rieussec seeks graph from Epoch Stockholm which has roots in the old Swedish tradition of a patent for his design of a chronograph been developed in close co-operation with pocket watches which has been the inspira- that could ”write” elapsed time on a turning Carl Rosenblad. tion for Mikael Sandström and Christer Sjöö dial. In 1862 Adolphe Nicole manufactures when developing ”Epoch Stockholm.” the fi rst chronograph with a hand that could – The vision with Epoch is to bring an elegant be set back to zero. In 1898 the fi rst chrono- and classically styled timepiece to the cus- graph in shape of a wristwatch is presented tomer at a reasonable price, says Sandström. by Universal Genève. – Now we will present an electronic chrono- Between 1900 and 1940 many Swiss graph, actually a Racing Chronograph in co- manufacturers are making hand winded operation with Carl Rosenblad who we know chronographs. 1950–1960 several attempts Mikael Sandström (left) and Christer Sjöö

activities on – and off make an inventory and we identify the Mutual benefi ts by split focus the track, Communi- particular needs and goals, based on the – professionals only! cation Team provides input of the sponsor. After that we suggest all the competence a palette of activities to meet these demands. and commitments We also supply suggestions for optional To reach goals and glory one has to focus. needed to meet the goals and ambitions for activities which are not mentioned or But in motor racing winning is a multi-lay- all involved. thought of in the original agreement. ered phenomenon. Apart from winning Crawford Racing, managed by Eje Of course there is the exposure on the the races there are also sponsors who have Elgh and – and with Carl car… but there´s really a lot more to add. considerable interest in making the most out Rosenblad behind the wheel – form a great Kick-offs, sales and marketing events, of their investments. There are no shortcuts team. Their experience and achievements team-building activities, training, incentives, and most people know that. And so do Elgh are remarkable and through the years they promotions, competitions and campaigns Motorsport and Carl Rosenblad who run have also fi gured out how to enjoy motor – creates possibilities for the sponsorship. Crawford Racing. racing together with the sponsors and how to Together with Carl, the team – and you – we interact to create ”value-for-money” for the create results. The decision to use Communication Team, companies who choose to position them- So when you consider motor racing in alongside the racing team is a natural step in selves in the motor racing world. terms of sponsorship, make sure that your strategic terms. This means more time for The ”Do-unto-others…”-concept runs have a clear defi nition of your goals – and everyone to perform their main tasks. deep in their minds and working with – make sure that you really enter with a mind Highly skilled and motivated colleagues Communication Team now also gives them to come close to the team, close to the driver, is a condition to win races. This also applies a chance to free time to really focus on the even closer to your customers and colleagues. when it comes to taking care of the contacts relations and activities – as well as the motor And remember: this is business – and pleas- with the sponsors surrounding the team. racing. ure, Christer Dyrwoold concludes. Everyone is there to win, and as a sponsor – Communication Team provides a range this also means working with the sponsor- of services and should be considered an ship in a professional way. Behind Communi- asset for the sponsor, says Christer Dyrwoold cation Team there are several well-reputed – CEO of Communication Team. Selling, mar- and established companies with main tasks keting, public relations, media, merchandis- to create benefi ts for sponsors and make it ing and more is what occupies our daily work possible for the team to focus on the racing and through it all the main target is to make whole-heartedly. When it comes to sponsor each and every sponsor a participating part relations and performing marketing of the team. Together with each sponsor we Christer Dyrwoold, project manager

10 ”The older I get the better I was”

– It is more hectic these days than during my racing career! Eje Elgh is a man of many talents. He is a co-ordinator for Panasonic in the Toyota F1 Team which means travelling to all the Grands Prix and more. At the same time he is fi nding time to be a TV-reporter with F1 as a speciality. Then he is a mentor for a handful of young hopefuls with F1 in their sights! On top of that he is helping his son Alexander who is a moto cross-rider of international repute. Back home Eje Elgh in Karlskoga he runs Elgh Motorsport, which in turn is running Crawford – Never a quiet moment! Racing. It is never a quiet moment with close to 200 days a year on the move!

s so many before him, Eje started racing In 1980 Eje unfortunately crashed at a Akarts. His father Janne was one of Mid- test in England and got his racing season Swedens´ best in moto cross, something Eje nearly totally spoilt. The year after he was gave a miss, but his son Alexander has taken back in . Now in a German up grandpa´s interest and enjoys an interna- Team, Maurer, who had taken on ex. Chevron tional career. Eje started in karts back in 1965 stalwart Paul Owens as designer and team and stayed with them until he was 19. Two boss. The car was a success and Eje was back Swedish Championship titles for Juniors are amongst the European top-notchers. ample proof of his ability. After a while Eje – 1982 I entered my very fi rst Le Mans 24- looked at ”real racing cars” and aquired the Hours, Eje explains. I drove a Japanese late ´s successful Bonnier- together with fellow countryman Stanley Lola Super Vee. Eje came third in the Euro- Dickens who was destined to win the race pean Cup 1975 and after that he transferred in a Sauber-Mercedes 1989. But back then to . it was no success, regrettably. Eje carried on in F2 and also took part in a few Japanese events. – I was one of the fi rst Europeans racing in , Eje remembers. From the 1983 season I stayed in Nippon – for the next ten years! I drove everything. From touringcars to group C sports racing cars. It was fantastic years where Le Mans in France always was Eje taking off at the Nurburgring in F2 the highlight of the year. My best result at the Sarthe Circuit is a sixth for Toyota in 1993, 1977 saw Eje as second in the prestigious but I have been in the lead a few times on international British F3 Championship. Sunday mornings only to have some dreadful took the title. In 1978 Eje moved technical mishap before fi nish. My last Le up the ladder to Formula Two and drove for Mans was 1994. After that I hung up my genial American in a Chevron. helmet and did commentaries for TV and a A second at Pau was the highlight of the year, little bit later I formed Elgh Motorsport. a year which ended on a tragic note as Eje´s Never thought of Formula One? mentor and great friend, John Player Team – Well, I was real close once. I was supposed Lotus driver Ronnie Peterson, died after a to drive a third McLaren the last races in crash at Monza in the . 1979, courtesy . But in the last mo- 1979 became something of a lean year with ment the deal was off! And I was out of F1 as drives in in the USA, quickly as the chance had appeared. Eje was a Canada and New Zealand. A few F2-races in – But nowadays I am at least close to the member of the Marlboro and ´s Tiga happenings… World Championship Team. Other prominent members , Team in a March gave a much needed win at and to name a few. Enna as best.

11 Fitness training for drivers More important than you think!

Times change. Not too long ago few expected racing drivers to be athletes! Just remember ”The Good Old Days” when it was more important to be able to survive wild parties with lots of good food and drink and – plentiful of beautiful ladies… Those days are long gone. Bad or good?

corner they are prone to three to fi ve times as – A well-trained driver has got more high pressures. That means that their body advantages over the average driver. When it suddenly weighs three to fi ve times as much comes to crashes, a well-trained driver can as normally. easier resist serious accidents. Just look at A normal everyday saloon car can gene- my fellow countryman Kenny Brack, who rate approx. 0.8 G and a supersportscar some- had a horrifi c crash last year in an IRL race. thing like 1.2 when cornering. A Formula Kenny´s body is said to have withstood One racing car can come close to 3.5 G under unbelievable 137 G! But that good build of the same circumstances. That means that a the car and its safety cage saved Kenny. But racing driver who weighs 75 kilos is pressed is certainly was a close shave. sideways with some 260 kilos and during braking his head will weigh over 50 kilos!

Fitness most important In the ETCC the pressures are not that heavy. But still, it is most important to keep extremely fi t. Imagine the heat at races in the south of Europe… And the Dubai race in October can be real hot as the Autodrome is laid out in the desert! Normally, 50 degrees in the cockpit is standard at European races. Weight-lifting with Håkan Roos before the Paris-Dakar Rally – I am taking my fi tness training very seriously, says Carl Rosenblad. I really like to train myself, to practise various ways of – Weight lifting and other similar exercises – It was certainly another era, says Carl getting fi tter. I also think it is important are good for building up muscles. It is also Rosenblad. You may say it was more fun for to invent many variations in one´s fi tness good for the skeleton. A training program fun-loving people, but… program. That helps keep the motivation which covers the entire human body, with – Nowadays motor racing is light-years up. It is also important to keep your mental emphasis on the neck and upper parts of the away from those light- condition on top. You got body is advantageous. You got to be able to When it comes to crashes, hearted days. If you are to have a good self confi - steer the car! And do not forget to practise a well-trained driver can easier not in top shape you are dence – without that you your back, just in case! resist serious accidents. out or at least a loser. will never win a race! – Then there are exercises for condition. Look at Formula One. The pressure on the It is an advantage for us drivers that we can drivers are immense. When Schumacher choose between a number of exercises. We and his colleagues accelerate, brake and are can do what we feel is the most fun or fulfi ll- cornering they are subject to between 3 and 5 ing at the moment, be it roadwork, bad- G! No doubt at all that Schumi is being con- minton, tennis, swimming or biking – the sidered one of the best trained athletes of all! important thing is to get going. – We have all been to a fun fair and had a – Personally, I think the best practise is go in a roller-coaster. After only a few minutes to drive…

intensive ride we are ending up with a heart- The right food at the right time is important beat of at least 150 beats per minute! Just compare what the F1-guys are up to during You got to focus on the work ahead. You have 1,5 hours… And after a Le Mans 24-hour race to able to concentrate hard at what you are you are practically worn out and have lost doing. Hypnosis and meditation works for several kilos! Just consider the G-pressures. many. As I said, if you do not THINK you When Schumi & Co accelerate, brake or can win, you will not win!

12 www.signalera.se

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Le Vingt Quatre Heures du Mans at the Dunlop bridge

Circuit Permanent de la Sarthe is the most Mulsanne straight prestigious motor race in the world.

It is also the toughest. It is a race fl at out Chikane 1 for 24 hours. When it started back in the Fordchikanes early twenties it was more of a fast tour in the country. Not so any longer. Last year´s winners, messrs Kristensen, Capello Porschecurves Chikane 2 and Smith averaged 214.330 km/h in their Bentley EXP Speed 8… for twenty-four D’argne hours including pit stops… Indianapolis

Mulsanne corner Le Mans – the longest day!

It is not only a race. It is a grand spectacle section after the Bridge it is a vantage point and the Ford corners which ends the lap and which attracts some 300.000 people to the for on-lookers. Down-hill to the fast Esses you are back on the start & fi nishing straight 13.650 km circuit. It is a kind of a national through to Virage du Tertre Rouge which is a with huge grand stands on both sides. Pits holiday. Something even the British know fast righthander leading out to the marvel- are on the right. since every year some 90.000 are doing lous Mulsanne Straight. Nowadays there are – Just imagine 377 laps – or less – during their annual pilgrimage to the ”Luh-Maans.” two speed-reducing chicanes on the Mulsanne 24 hours… at a fair rate of knots. It is also a great happening since while the as top speeds approached and even surpassed race goes on and on for 24 hours people are 400 km/h in the late eighties. I think the quickest cars are touching approx. 350 km/h now. Near the end of the Straight there is a ”kink” called the Courbe de Hunaudieres. Certainly that kind of ”corner” which sorted the Boys from the Men in the old days… – At the end there is the Virage Mulsanne, a relatively slow right-hander before it is fl at out again. In the old days the signalling pits could be found on the inside-right of the cor- ner. Then it is fast through the woods until ”Indianapolis” comes up. It is a quick right- hander followed by a much slower left. It is a having fun. There is a great Fun Fair on the tricky corner. If you are losing momentum in outside of the Dunlop Bridge corner. There the fi rst quick part there is every chance that are numerous restaurants and beer tents. you end up in the sand-trap or even worse! There are hundreds of stands with every I recall a few years back (1996) when I thinkable memorabilia for sale. There is a arrived at “Indianapolis” and Stanley Dickens small chapel close to the Circuit and not too had had a monumental crash in his STP- many decades ago there was even a brothel. Kremer-Porsche. The rear part of the body La Belle France! had fl own off and poor Stan got airborne and – Le Mans is magic, says Carl Rosenblad. left the track. When I arrived at the scene at It´s got everything. The Circuit is a tremen- some 320 km/h the top of a pine tree fell out dous challenge with a lap of 13.650km. It is on the circuit! I just drove over the pine-top like putting all Swedish circuits together in but imagine if it had been dark and rainy… one! The corners are legendary. Courbe Dun- After that a short straight and you arrive at lop, which is the fi rst after the start & fi nish the Virage d´Arnage which is the slowest area, got a chicane before the Bridge some corner of all. It is a right-hander which leads years back as the cornering speeds escalated to the Porsche Curves, very fast right-left cor- enormously and with a completely new ners, further to the Maison Blanche corners

14 Crawford Door is one of the world´s biggest manufacturers of industrial doors and the leading European supplier of dock levellers and shelters as well as operating the largest service organization for these products. In the area of residential garage doors the company is Europe´s second biggest manufacturer. Crawford Door has been a major partner to Carl Rosenblad´s racing since 1996. Crawford Door

rawford Door European AB was would like to broaden our sponsoring to the around the racing weekends and use this to Cfounded in 1960 and it was, actually, European market. strengthen the relationship to our customers. Crawford who brought the concept of the Cardo, represented by Cardo Door and its overhead sectional door to Europe. This was biggest brand, Crawford, is a truly interna- Obviously, the ETCC opens up better a product which quickly became popular. tional company with sales companies in most possibilities for you to entertain a wider In Sweden not least because Svensk Bilprov- European countries and where we have no group of customers… ning (a country-wide Governmentowned car sales company, we have agents or customers – A European approach is also offering wider test company) chose Crawford doors for their working through our export companies. exposure of our brand. This is especially halls all over Sweden when they started back Our customers are spread all over the con- important for our residential garage door in 1964. A number of products followed, tinent and our industrial door and dock load business as we have three well-known brands among them residential garage doors aimed equipment, fi nd customers in many busi- competing, Normstahl in Central Europe, at the private market i.e. for villas. nesses such as construction, manufacturing, Henderson for UK and Ireland and Crawford Since the beginning of the 90s Crawford food industry, airports, gas stations, transport in most other countries. We can invite far Door is part of the public Cardo Group, a and distribution, the list can be made long. more categories of customers and business Swedish company which had a turnover of We are also selling our residential garage door relations because the arrangements is closer 5.3 billion SEK in 2002. It has got 4.000 to customers in most European countries. to their homes. The possibility to get expo- employees and production facilities in fi ve sure in European press as a PR trigger is also European countries as well as in the USA greater. It is also a good object to attain and China. interest at fairs and exhibitions as we can After being a partner to Carl Rosenblad´s show pictures from famous European racing since 1996 Crawford is now turning racetracks. their attention to the European market when Carl has decided to go for the FIA European So you look forward to meet your custom- Touring Car Championship. How come? ers and business relations on their home- – We have over the years had a great rela- ground? tionship with Carl Rosenblad and the Team – The coverage in Eurosport of the ETCC is surrounding him and we have developed a benefi t. Even if it is interesting to watch our sponsorship as the years have passed. Swedish racing even if you are a German, it It has been a good teaming for us and we is even more interesting to watch if the race have developed our sponsor concept over the is being held in Germany. When inviting key years. Many are the Swedish customers who customers to the races I would say, in stern have joined us at the racetracks around Swe- words, we believe that we get more value for den. Business as well as personal relations our sponsoring money through sponsoring a have been created. And we have been well How will you use the ETCC? car in the ETCC than in the STCC. served both on and off track by the profes- – STCC has been a limitation for us and it sional team of Eje Elgh and Carl Rosenblad. has restrained the payback on our sponsor- ing investment to the Swedish market. With And now you are taking on Europe … the ETCC we can utilise the sponsoring in a – We have for years enjoyed the well organ- number of our markets where we have sales ised STCC races but now we feel that we companies. We can arrange social events

15 Profession Racing driver

It is not too many Swedes who truthfully can put this title on their cards. Probably not more than a handful. One of them is Carl Rosenblad. We sat down for a chat with Carl, the Racing Driver.

ou have competed in an impressive array of delectable racing cars. From karts to Formula One. From Formula Lotus-Opel to Formula Y3000. Sportscars of all kinds… F40, Ferrari 333Sp, Kremer- Porsche, Courage and many more. You have raced GT-cars like the Porsche GT1, Callaway, Chrysler Viper. Tell us which car or cars have given you most fun…

CR: The single-seaters are more fun than anything else. F3000 was the best car as it was run extremely professionally. On the other hand, the F1 Footwork Arrows I raced in 1994 and 1995, was absolutely fabulous to drive with its carbon-fi bre disc brakes coupled to low weight. The “If everything seems under control, effect in braking is almost unbelievable! From 300 km/h down to 100 in less than two seconds… Of all the GT cars I have had the pleasure to you´re just not going fast enough.” drive I think the Ferrari F40 is by far the most pleasant. Just imagine the feeling to come from the street, jump into the F40 and drive down the Mulsanne Straight at 340 km/h in the dark… it is quite something. Wow! The GT1-Porsche in FIA-GT 1997 was very quick, but did not really respond and did not give me that special feeling. The Ferrari 333Sp was the counter-part. Fantastic car. Absoutely fantastic. A legend already in

16 its day. The strong point of the Viper was Eje Elgh who, after an important and – believe or not – the road-holding in fast deciding discussion back in november 1995, corners. In the other end of the scale I must made me focus one hundred per cent at say that I liked my ”serious” racing. Eje is very good at getting Primera a lot. Surprising communication people to think, do and drive the right and precision. All time high must be the way. His experience is immense. Stuart Ferr… Pors… ah, it must be the F3000! Radnofsky, who is my coach internationally since 1995. He is Q: Very early in your As a 20-year old I recall an American and the man who have career you drove very fast I thought it was very cool to Third at Spa-Francorchamps cars. Some people meant set-up nearly all my ”race” on ordinary roads. With a 24-Hours FIA GT 2002 that you started the drives. He knows racing driver´s license in hand wrong way. Did you ever ”everyone” and he I believe I matured quickly look back? knows all the tricks in the racing game. CR: I have never looked back! I have He is representing me in all contractual never doubted my ability! Nobody is born discussions outside of Sweden. with motor racing genes. It is a matter of practise. But OK, the step from a 150 bhp Q: Have you got any favourite circuits and Formula Opel-Lotus ta a 600 bhp Formula races, and why? One was a long one. But I am convinced that it is possible, with the right mentor or CR: Mo i Rana in Norway, Spa-Francor- teacher. As an example, I did not have too champs in Belgium and Suzuka in Japan Paris-Dakar Rally 2002 much experience of setting up a chassis thanks to their unmistakable rhytm. in a Toyota Land-Cruiser when I came to F3000… Absolutely magnifi cent circuits with long sweeping curves in a changing setting. Q: Different things at different stages in a I like Le Mans for its mystique, the speed, driver´s career has more – or less – impact the challenge and the diffi culty! But after on how the driver will mature. Which are all, the most fullfi lling circuit of all must be your ”milestones”? the Nord-Schleife at Nurburgring. It is also called ”Die Grune Hölle” (The Green Hell!) CR: As a 20-year old I recall I thought it was which comes very near the truth. It´s got all very cool to ”race” on ordinary roads. With what the above circuits have got – and a bit a racing driver´s license in hand I believe more! It is a very tough circuit and nobody I matured quickly. Then the wild years in can say he knows every meter of it. It is a Daytona 24-Hours 1999 traffi c were over for ever. I realised I must place you feel like a hero after every lap – fourth in a Ferrari 333Sp behave and make a role model for younger completed… persons. Next milestone came in my racing debut. I was simply blown off! I could not believe it! Then I remember fi rst time at Le Mans in 1996. There were the Big Boys, The Best Cars and the most famous racing teams. Good Heavens! I felt really small out on the circuit. But I grew up.

Q: Who or which people has been most Silver ware important to you in your career so far? Q: Beside having been interested in cars Leading the STCC-pack on his CR: Björn Danielsson who took me out for and motor racing since very early days, way to another win. real drives when I was four! Then no doubt what motivates you to go on racing? the late Sven Frindelius. It was impossible not to work hard for a driver´s license after CR: Racer´s instinkt! It does not matter one minute with him! His enthusiasm was what. I like cars and speed, but it could have unresistable! Johan Rajamäki, of course. been something else. I am going on as long He lives in Karlskoga and I had four very as I feel I am developing and competitive good years in formula cars together with and think I can still win! him. Anders Olofsson. He took me to Le Mans 1996 to share the Ferrari F40. Since Q: If you were to give a young promising that, Anders is my engineer, my travelling driver who has just got his fi rst companion and mentor. Anders is undoubt- racing car some advise, what would you say? FIA F3000 1996 edly the man behind many of my successes, How shall he get on with his career? How shall Lola 96/50 not least in STCC. he be able to fi nance his racing?

17 CR: Set up some realistic goals. Do not stay in CR: Well, I would very much like to drive at like success. Porsche and Audi have succeeded Sweden too long! Formula Renault in Europe places like Daytona and Le Mans. I would while marques like Toyota and Nissan have seem to be a very good stepping-stone. also like to have another go at the Paris only been nearly there even if they spent con- But look for a drive in a professional team. – Dakar Rally. But right now I will concentrate siderable sums of money. Some win, some Do not try to set up your own team with your on the ETCC. And there is a chance I will lose. Look at the way ETCC is being run. family and relatives as helpers! It might be turn up at the Sarthe Circuit in June. As I It is getting bigger and better every year. Now cheaper but will not give you any Champion- have said earlier, Le Mans means a lot to we are talking about a World Series to start ships. If you can not afford a professional me for many reasons. It is not easy to land a team – stay out! Do NEVER EVER borrow good drive at Le Mans, but I think Stuart is money to go racing. Do not sell ads on your looking around and with a bit of luck we will car – sell yourself! Sell the feeling to be part- be there. ner. Start with local sponsors and forget the big companies. Call would-be sponsors, set Q: The Racing World is presently being hit by up meetings, present yourself. It is certainly a recession. Even Formula One is fi nding life hard work but the only way to go. Always more diffi cult than normal. It seems several bring good material in your brief-case – you European Grands Prix will disappear and never know when you meet a potential spon- new GP:s in far away countries will be added. sor. Be prepared! The same can be said of sportscarracing. Last Carl writing autographs year´s FIA Championship was a disaster and even the two big sportscar series in the USA before long! And more manufacturers are are feeling the ill wind. What will happen, planning to participate. The series organizers do you think? Can sportscar racing survive (KSO and SRW Events), sponsors (LG) and with just one really big race, the Le Mans Eurosport are doing a very good job with the 24-Hours? LG Super Racing Weekends.

CR: There will always be a full fi eld at Le Mans! It is an institution. There are certainly enough money available to the best sportscar and GT-teams. And times will change. Before

Computers are terribly honest... we know it, it´ll be business as usual again! Then you can say Le Mans is a very expensive Q: What do your own plans look like? You are race and car manufacturers and sponsors now following your own suggestion and you are leaving the STCC (Swedish Touring Car Championship) for the European equivalent, the ETCC. But I also think you are keeping an eye on Le Mans?

18 Swedish smorgasbord...

Hospitality at circuits is taken for granted these days. In Formula One the big teams fi ght over who can lure the best star chefs to run their trackside restaurants! The LG Super Racing Weekends are not far behind. Crawford Racing is taking a different route to please their guests…

he name of the game is – Swedish Smor- To that patés and tiny sausages – the special – I think I decided to be a cook already when Tgasbord – a Swedish tradition! Swedish ”Prinskorv.” seven years old! After studies at the Ljung- It is a buffet with a number of different plates Third round: Now we arrive at the warm stedtska in Linköping (high-school for where the guest can choose what he or she buffet consisting of Swedish meatballs, sau- restaurant-techniques) and later the famed likes. The history books say it evolved from sages, spare ribs and Grythyttan I took off as the Akvavitbord during the 17th Century. fi sh gratins – a special- nearly everyone else in During these early days a barrel (!) fi lled with ity is ”Janssons the trade. I worked in akvavit acted as the center-piece on the table Frestelse” – to which many countries even with assiettes round it with all sorts of good you defi nitely need as far away as Portugal! food which could stop the hunger. Actually, something strong. And it was in Portugal this akvavitbord seems to be very similar to Absolut. I got hooked on motor the old russian ”sakuski” before it evolved to Fourth round: racing when I saw a F1 the more attractive smorgasbord. In the early This is the round-up. Grand Prix at Estoril. 1900:s stiffer alcohol laws in Sweden took Cheese, fruit, desserts – Last year we got a new away the Akvavitbord for ever. If you want and small cakes. trailer complete with a to go about the Smorgasbord the proper way Coffee and if you dare, modern kitchen which – this is how to do it. try the Swedish Pun- certainly made life a bit First round: You concentrate on the herrings sch! After this Swedish easier for me and my prepared in different ways. To that you enjoy Smorgasbord you helpers. One last ques- Swedish rye-bread, butter and some interest- certainly need to take tion to Henrik – have ing Swedish cheese. Beer and maybe a small a back . “The Chef – Henrik Svensson: Spoiling each and you got any idols in your everyone with a ´premium cuisine´” ”schnapps” is certainly not wrong. But remem- Henrik Svensson is profession? – Yes, sure. ber: Schnapps and car driving do not mix! the Chef behind all this. He is 34 and has got In Sweden it is Carl-Jan Granqvist of Grythyttan Second round: Now you attack the a genuine background – he has been in the fame. Outside Sweden it is Paul Bocuse. shrimps and the salmon and cold sallads. trade since 18.

19

The world´s largest companies cannot be wrong… Motor racing sponsorship is a rewarding investment

Carl talks about branding at PricewaterhouseCoopers in Malmoe

t is very easy to understand why several of Researched how their cash sponsorship Ithe World´s largest companies are using could make things better for both parties. motor racing as a tool in their marketing. The key is partnership. The days when a Motor racing is global and television gives sponsorship just involved a logo on the car´s hundreds of millions of people a chance to sides are long gone. Now a sponsorship calls follow Formula One, Cart, IRL och ETCC for much bigger commitment. from home. That means exposure to the companies. Repeated exposure. It certainly means much to car manufacturers like Ford, Toyota, Renault, Fiat, Mercedes-Benz, BMW, Honda, Ferrari and Jaguar just to name the players in the top league, Formula One. Advantage sponsor – close to the Action! A number of other big players have joined the car manufacturers. For example Philip worth a star in the Bible integrated with the Morris with their successful brand Marlboro, Team in the paddock. other household names outside the car-world – Maybe we can not offer a spectacular Report straight from the race in the VIP-tent like Vodafone, Allianz, Budweiser, Hewlett- view over the circuit, says Carl. But we can Packard, Siemens, Red Bull, HSBC, AT&T, As a partner your company, personell and certainly offer something quite different Panasonic are just some of the multination- customers will all be involved. The ”we” and most interesting – a close view of the als who can be seen with their logos on the feeling will be open to all. There are some mechanics at work! racing cars in the top league. It is no coinci- remarkable examples to that. Ferrari, BMW- – The only snag is that my partners always dence. These people do not waste millions of Williams and McLaren-Mercedes and their discuss their repair bills now with their local dollars just because motor racing is fun. sponsors are enjoying just that kind of garage, because they know it did not take that No way. It is a matter of well calculated partnership. The results are obvious. long for the Crawford Team´s mechanics… investments which shall give the companies healthy returns in form of exposure, aware- A Day at the Races ness, image and of course, in the end, sales. As a partner you will have the opportunity to “Speed costs, come close to your selected team and drivers. how fast do you want to go?” Advantage partnership! This is an area where Carl Rosenblad and Sponsorship is not easy to understand. Crawford Racing excel. Carl is spending a Stuart Radnofsky It seems some companies are sinking millions fair amount of his time ”off-season” doing of dollars year after year with a luke-warm all sorts of work for his partners. Exhibitions, return. On the other hand some people invest shows, promotional events, customer-meet- Further contact:

smaller amounts of money and seems to ride ings, press-ditto, etcetera. He is also a popu- Christer Dyrwoold Phone: +46 (0)8-689 99 40 on a wave of success. How come? Probably lar guest-speaker at various functions. At the Project manager Mobile: +46 (0)705-75 65 11 they have made their home-work better. races Carl and the team offer hospitality well E-mail: [email protected]

21 Crawford Racing is sponsored by:

Crawford Door Crawford is one of the world’s largest manufacturers of industrial doors and dock loading systems – and the market leader in providing service on all brands within the range. Crawford is also one of the largest manufacturers of residential garage doors in Europe. www.crawforddoor.com

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www.crawforddoor.com Il professore – a man of many talents!

Anders Olofsson may not have the looks of a successful, tough, international racing driver. He looks more like a university professor! But that is just a mask. Anders’ CV shows he has got a fantastic career in motor racing. And as for that ”professor” bit – what Anders does not know about motor racing, setting up cars, team management – is probably not worth knowing.

Anders won the Kvällsposten Newsrace at Knutstorp 1977 second was a certain (who was destined to take two F1-titles later...) third was italian Beppe Gabbiani

– What am I doing at Crawford Racing? Ah, Rotels-ponsored Viking TH1 in Monaco my drivers like , and when Eje is out of Sweden on his Formula season sort of faded. Ulf Granberg. Wins at Österreichring and One engagements or something else, I am It took Anders some time to recover from at Fuji, second place at Misano and thirds promoted to team boss, says Anders Olofs- the misfortunes of 1975 but two years later at , Anderstorp, Brno and son tongue-in-cheek. he took nine wins out of 20 races, 13 podium- Nogaro. At the 24-hour race at Spa-Francor- – Otherwise I am Carl´s coach and ”ingeg- placings and 17 Top Six! champs Anders took 12th place. nere” which means I am his mentor och 1987 saw Anders establish himself in sometimes trouble-shooter. Anders is a bit Missed the Euro F3-title marginally Japan. He joined the well-known sportscar like the archetype Sweden. Tall and quiet. The second time Anders was runner-up in team called ”Le Mans Company” and did very He does not talk very often, but when he does the European F3 Championship, it was with well together with . 1988 gave – people listen. His experience both on and smallest imaginable margin. a third in the Japanese touringcar off the Circuit is unquestionable and he is – Dutchman and I had the championship with . Anders the perfect mentor to Carl. same number of wins and the same number was a travelling racer! of points. But I had one second place less. As a works driver for Nissan Motor- Fantastic career Therefore Jan became Champion. I had to sport Anders took two Championship titles Anders met all the big names and also those console myself by winning Toyota Europa together with Masahiro Hasemi in group A. who came big during his career. More often Cup and again be Swedish Champion. His best moment with Nissan was naturally that not he beat them! Like nearly all racers 1979 was the year in F3 of a certain Alain Anders took to Prost. At the European Championship race karting when at Knutstorp in south Sweden Anders was the time was pressing Prost into the fi nish line in his mu- ripe in 1966. seal RT1 while Prost enjoyed a Renault- – I think my supported works Martini-Renault. It was best race was quite a drive which gave echo in the Inner the World Kart- Circles of motor racing. ing Champion- After a couple of lean years with a Swed- ship races in ish GT Championship title as only real suc- Torino in 1971. cess Anders was enrolled in the works-Volvo ETCC 1985 at Brno in the then Czechoslovakia. I came sixth ETCC Team. A fi ne win at the Czechoslav cir- Works driver for Volvo which pleased cuit of Brno together with Ulf Granberg and Anders fi ghting face during the me. A few years a second at the Anderstorp round restored when he, together with and F3-years later i switched some self-confi dence. Naoki Hattori, won the 24-hours at Spa-Fran- to Formula Ford and managed to be runner-up corchamps in a GTR. in the Swedish Championship the fi rst year. ETCC and Japan! – A wonderful victory! To win the 24-hours 1975 was supposed to be my breakthrough but 1986 Anders´ career got a lift. He carried on race for touringcars at Spa is nearly as good after I crashed the Anglo-Swedish-built and as a Volvo works driver and was partnered by as winning at Le Mans…

26 The Italian Connection Via an old friend, Strandell, Anders got in touch with wealthy Italian Luciano Della Noce. A man who would play an important role in Anders´ career. Being an Italian there were no other real alternatives but racing a Ferrari. Signor Della Noce had Contacts in the right places and insisted repeatedly that Ferrari should build a ”competizione” variant of the road-going (sic) Ferrari F40. At fi rst, nobody at Ferrari would hear of such a thing. No way! The F40 was a supercar, OK, but no racing car. Basta! But Luciano did not give up. In the end Ferrari made a compromise. They let the specialist Michelotto take care of the problem. And so, the F40 became a racing car – after all. And – of course Ferrari gave Michelotto a helping hand – off the record… In 1994 Anders won the Japanese Suzuka Three-Hours Race, the Italian Vallelunga

Four-Hour Race and later the Six-Hours at Arch-rival Piquet again behind Anders! F3-race before the Austrian Grand Prix 1977 the very same circuit north of Rome. He came second in the Spa-Francorchamps Four- Hour Race but at Le Mans they had to retire – I had some absolutely fantastic years after a good showing. 1995 gave a total ninth in Japan, Anders recalls. But one has to in the BPR Worldwide Series after a win at accept everything´s got an end. An absolute Vallelunga´s Six Hours Race and thirds at high-light was when I just a few years back Monza, Suzuka and Silverstone. At Le Mans was asked to come to Japan and demonstrate bad luck intervened again. The following a year-old Ferrari Formula One racing car year saw the Olofsson/Della Noce pairing owned by a collector. It was an unbeliev- take a fourth in fi nal classifi cation for the able feeling to – at long last – sit behind the Anders was a Nissan works group C-driver 1990–91 BPR Worldwide Series. steering wheel in a really good Formula One – 1996 was a fantastic year and I would racing car, a Ferrari. I tell you… a good many like to put the win at Anderstorp fi rst. It was thoughts circulated in my head at Motegi very emotional and Luciano was over the top that day! with joy! We came second at Paul Ricard´s Four Hour Race and at the Suzuka 1000. At Le Mans it was business as usual – we had to retire! I am particulary sorry for Carl who made his Le Mans debut as third driver in our F40 and drove really well.

Finally on the rostrum at Le Mans! – It took quite a long time but at last I made it to the rostrum at Le Mans, says Anders with a grin. – It was 1997 and probably my last re- ally big race. I raced a wonderful McLaren F1GTR-BMW V12 together with the French duo of Pierre-Henri Raphanel and Jean-Marc At long last! In a Ferrari at Twin Motegi in Japan Gounon. We came second and won the GT1-class. It gave me quite a feeling after so many frustrating retirements. Even if successes came plentiful to some of the leading marques in sportscar and GT- racing it became obvious; that type of racing no longer attracted the big players. The Japanese economy had been smitten by ”The Asiatic Illness” and racing was no longer on top of the agenda. In Japan a new genera- tion of young quick drivers started to make a name for themselves and it was no longer natural to hire European drivers. Chief engineer Olofsson today

27 Where the action is! Short guide to the ETCC circuits

Autodromo Nazionale de Monza Valencia – one of the most well-known circuits in the world – tricky but very interesting, even for F1-testing

Lesmo 2 Lesmo 1 Turn 3 Turn 8 Turn 7 Turn 2 Serraglio Turn 10 Turn 11 Turn 9 Variante Turn 13 della Roggia Variante Ascari

Turn 12 Turn 6 Parabolica Turn 5

Curva Grande Turn 14 Turn 1

It was reputedly built in 110 days in the King´s hunting park some Circuit de la Commitat Valenciana Ricardo Tormo was opened 15 km north-east of Milan back in 1922. First it was amazingly fast. 19 september 1999. It is really a driver´s circuit. It is 4.005 km Nowadays chicanes and re-worked corners have made it medium- with 14 corners. It is a very up to date facility which often is used fast. All the famous names are still there: Curva Grande, Lesmo, for testing by Formula One. There are 48 boxes and the paddock Ascari, Parabolica, just to name a few. This is truly the Home of area measures som 49.066 sq.metres. Antonio Pizzonia in a Motor Racing in Italy. BMWWilliams set a 1.09.165 lap and as a comparison the F3 lap record is 1.30.936 and Perez Sala´s GT-record in a Chrysler Viper Monza is an industrial town just 15 km north-east of Milan, close is 1.38.485. to the A4. Lap distance is 5.793 km Circuit de la Commitat Valenciana Ricardo Torme is situated just outside Valencia in eastern Spain. Circuit de Nevers, Magny-Cours – the Home of the – slower nowadays, but still veeery fast

Golf Spitzkehre Mobil 1 Kurve Südkurve Adelaide

Chateau d’Eau 180˚ Parabolica Estoril Sachs Grande Courbe

Chicane Nordkurve Lycee

Built in the same place as the old and smaller, 3.8475 km, circuit, It is the circuit which welcomes the every year the new circuit is 4.411 km long and very modern with some since the Nurburgring is running the Grand Prix of Europe. It has interesting corners like the Grande Courbe, Adelaide and the last always been a very fast circuit even now when the lap is shortened part of the Circuit before start & fi nish. to 4.574 km. The Stadium part is the trickiest, the rest is really fast.

Circuit de Nevers, Magny-Cours Situated 12 km outside Nevers, Hockenheimring, Germany. Situated some 25 kilometers south of which in turn is situated 250 km south of Paris. Heidelberg. 85 km south of Frankfurt and 140 km north-west of Stuttgart. Lap length 4.574 km

28 Racing calendar ETCC - 2004

28th ...... March ...... ITA ...... Monza 27th ...... June ...... GRB ...... Donington Park 18th ...... April ...... ESP ...... Valencia 31st ...... July ...... BEL ...... Spa-Francorchamps 2nd ...... May ...... FRA ...... Magny-Cours 5th ...... September ... ITA ...... Imola 16th ...... May ...... GER ...... Hockenheim 19th ...... September ... GER ...... Oschersleben 30th ...... May ...... CZE ...... Brno 8th ...... October ...... UAE ...... Dubai

Motodrom Brno Donington Park – Diffi cult but rewarding – a drivers delight – Oldest and certainly the Best of British!

Turn 4 Turn 5 Old Hairpin Turn 2 Hollywood McLeans Corner Turn 1 Turn 3 Turn 6 Turn 7 Turn 9 Turn 13 Redgate Turn 8 Corner Dunlop Bridge Turn 11 Turn 14 Melbourne Haripin The Esses Starkeys Straight Turn 12 Turn 10

Brno is well-known for it´s old demanding Masaryk Circuit This lovely track set in park-like surroundings opened back in 1933 – a real road circuit whose lap measured some 10.925 km on which makes it the oldest British circuit still in use. It was bought in dwindling roads. The new Motodrom is much smaller but offers the 1970:s by contractor magnate Tom Wheatcroft who set about to a circuit lay-out which is second to none. modernize the circuit in order to make it ready för F1 Grands Prix. It is a challenging track with all kinds of corners. Donington Park also hosts Motodrom Brno lies just outside the town with the same name, the Donington Collection, the world´s best collection of Grand Prix which in turn is situatad just 131 km from Vienna (Austria) and cars. Do not miss! 206 km south-east of Prague (Czech capital). Donington Park lies next to the East Midlands Airport just a few miles from the M1 motorway between Leicester and Derby.

Circuit de Spa-Francorchamps Autodromo Enzo e Ferrari – the last of the real classics – in the midst of Ferrari, Maser and Lambo-land

La Source Eau Rouge Piratella Tosa

Bus Stop Villeneuve Variante Alta Pouhon Blanchimont Les Combes

Malmedy Tamburello Rivazza Rivage Stavelot

When racing fans talk about Belgium, it means only one thing, This is motor racing country pure! It´s where Ferrari red is the the world-famous Spa-Francorchamp circuit. Laid out in 1924, in only colour that matters. The circuit was built in 1950 and is the hilly Ardennes, where racing started already 1902 on Circuit quite challenging. It is the place where the San Marino F1-GP des Ardennes, it is today shortened to fulfi ll safety rules. However, takes place. There are many tough corners. Just mention their it still offers most of the ingredients which made the old circuit names and many will shudder: Tamburello, Villeneuve, Tosa, famous. A real drivers´ circuit if ever there was one. Piratella, Acque Minerali, Variante Alfa, Rivazza and Variante Bassa! Forza! Spa-Francorchamps 6.949 km circuit lies 50km south of Aachen (Germany) and 50km south-east of Liege (Belgium). Autodromo Enzo e Dino Ferrari lies in parkland Imola, just 33km south-east of Bologna, on Autoroute A14 towards the Adriatic coast. Lap length is 4.933 km. 29 Motopark Oschersleben Dubai Autodrome & Business Park – tricky circuit in the middle of Germany – An exotic newcomer!

Turn 11 Turn 12 Shell Esses Turn 10 Turn 9

Bilstein Turn 8 Turn 13 Turn 1 Turn 7 Turn 5 Turn 6

Hasseroeder Spielmacher Turn 2 Turn 4 Turn 3 Hotel

Triple

This circuit is somewhat tricky and the lap distance is only 3.667 km. Right now the Dubai Circuit is being built! It will be to F1 specifi cations and Getting grip is essential on this circuit which was opened in with a lap length of 5.394 km. First part of the complex was completed in April 1997 and lies only 20 km south-west of the old German town of and the ETCC race in October will be the opening race for the Circuit. Dubai Magdeburg and 110 km west of Berlin. Autodrome & Business Park will be the home of the automotive industry in the Middle East. Motopark Oschersleben, 20 km south-west of Magdeburg in Germany. Dubai Autodrome & Business Park is situated 25 min. outside Dubai City in the United Arab Emirates.

Facts & fi gures… FIA ETCC 2003 – Drivers´ points 1. Gabriele Tarquini, Alfa Romeo 156GTA, 107 points 2. Jörg Muller, BMW 320i, 106 3. Andy Priaulx, BMW 320i, 100 4. , Alfa Romeo 156GTA, 92 5. Dirk Muller, BMW 320i, 66 6. Roberto Colciago, Alfa Romeo 156GTA, 66 7. Duncan Huisman, BMW 320i, 47 8. Antonio Garcia, BMW 320i, 46 9. Fabrizio Giovanardi, BMW 320i, 43 10. Tom Coronel, BMW 320i, 25 11. , Volvo S60, 18 12. James Thompson, Alfa Romeo 156GTA, 12 FIA ETCC 2003 – Manufacturers points 1. BMW, 290 points 2. Alfa Romeo, 249 3. Seat, 13

fi rst race is decided during a single 30-minute qualifying session, for Rules and regulations of the race two the top eight fi nishers from race one will start i reverse order. ETCC races The system started halfway through the 2002 season and the addition of weight ballast for successful drivers was continued. This means the three drivers scoring the most championship points in the two races of the The ETCC races are part of a package known as the LG Super Racing weekend have 30 kg, 20 kg and 10 kg of ballast added respectively for Weekends, where there are also rounds of the FIA GT Championship. the next two rounds. The top three in the overall championship points There are ten weekends with two races of a minimum of 50 kilometres. also have the same ballast weights. These two handicaps are cumulative, The time the teams can spend working on the cars between the races with the maximum weight for any one driver not exceeding 40 kg. is limited to 15 minutes. Already for the 2003 season, the FIA adopted a new scale of points – 10-8-6-5-4-3-2-1 for the Drivers´ and Manufactu- rers´ championships, although only the fi rst best-placed cars from the respective marques will count for the latter title. While the grid for the

30 Crawford Racing 2004

In a country like Sweden it is no easy task building a team. Sweden is a big country. But with very few inhabitants in fact. Just close to 9 million. How do you fi nd the best of the best? – It is not easy but on the other hand not terribly diffi cult, says teamboss Eje Elgh. We are lucky to live in an area which has got quite a tradition in racing and rally. That means the best of the best are more or less coming to us ! What we can offer is probably a little bit more job satisfaction than the average team… Teambild från Adria – I feel we have got a very good team. These people are ”professionals” who very seldom or never give up. They are also lads with a good heart. When a diffi cult situation occurs, the team comes at its own. Problems are solved with a smile, says Carl, the Driver.

Eje Elgh – The Boss Ulf ”Putte” Stenström He is the man who looks after the politics ! That means he Putte is running his own computer-business and is of course is looking after contacts with car manufacturers, suppliers, running all computer jobs for the Team. He is looking after partners, sponsors, personell etc. He is simply the MD. With computers and network both in the workshop and at the races. his enormous experience and a similarly enormous network all This includes datalogging and he is responsible for taking out over the World, his Elgh Motorsport/Crawford Racing is run very data from the car for analyzes. professionally. Niklas Eriksson Chief mechanic. With a background, having worked in the Anders Olofsson – Team Manager DTM, BTCC and the Rally World Championship, he is most Anders is the Man in Charge at the races. Planning and strategy important to the Team. He is a phenomenal ”trouble-shooter” is his strength. He is also Carl’s engineer, and above that, a good and likes to have everything in absolute order. friend. Anders is a master when it comes to translate Carl´s reports from the circuit into a very good set-up. Carl ”Charlie” Häggstam Mechanic and important man of many talents. Always ready to attack any job. Back at the workshop he arrives every morning in a cloud of dust – having performed a perfect hand-brake Karl-Erik Jansson turn into his parking slot… Karl-Erik assists ”Hansa” Lundgren as in charge of the service for the team. Like Hans he is a Truckie and sees to that Hans ”Hansa” Lundgren everything is in the right place, at the right time. Always a smiling face. Another man of many talents. Hans is the man behind the service for the racing- and catering tents. He is also a trucker and handles one of the team´s big rigs. Looking after the infrastructure at races as well as keeping an eye on Carl´s Michelin tyres that they are always ready for race. Henrik ”Henkan” Svensson Henkan is actually doing two jobs for the price of one! He is the Joakim Zetterström guy who is responsible for administration. During the racing weekends he changes his offi ce for the kitchen since he is a well New in the Team. Like Niklas Eriksson, sprung from Gävle educated chef. Actually, he had his schooling at the well-known but has worked in England with the Copa SEAT and in the Grythyttan Gastronomy Academy and since then he has worked Hyundai´s World Rally Championship Team which means at many a well-known restaurant. ”Jocke” is an experienced ”wrench.”

Classic blue, with a touch of navy… Delightfully balanced with white and grey. Why not get your Dressed for Success! own gear… Or maybe take the opportunity to buy some useful gifts? Start with the cap! – Get your own team-wear from Oscar Jacobson An extremely usable sun-blocker for every race. Then follow the weather: T-shirt or Piqué for sunshine. And when it gets nasty – spoil yourself with the sturdy ”survival”-jacket; wind-proof, warm and waterrepellent. (No need to take shelter!) Zip-lock pockets and removable fl eece- lining (two jackets in one) completes the reliable feeling. When rain without to much wind you do wisely to grab the robust team-umbrella. It opens automatically. It´s well balanced and slightly ”oversized” with enough room for two… Get your own team-collection at Team-jacket Piqué-shirt T-Shirt Team Cap Umbrella the races or buy them on-line at: with removable fl eece Navy-blue (Navy-blue) Adjustable Blue/grey www.rosenblad.com lining S–XXL Sizes: XS–XXL Sizes: XS – XXL € 10 € 10 € 100 € 20 € 10