Includes All Print Advertising, Web Advertising and Sponsorship Opportunities for 2016 Thank You!

2016 MEDIA KIT

Includes all print advertising, web advertising and sponsorship opportunities for 2016 Thank You!

SIGMA extends its most sincere gratitude to these companies who made some of the special events possible, or whose contributions allowed us to upgrade functions beyond what is covered by your registration fees. SIGMA could not host a signature SIGMA meeting without your generous help.

• Acumera • Federated Insurance • Matrix Capital Markets Group • Sinclair Oil • ADD Systems • FireStream Worldwide, Inc. • McLane Company • Skyline Products, Inc./Price Advantage • Afton Chemical Corporation • Flint Hills Resources • Nestle Water • SolvOne • Air-Valet • Fuel Marketing News • Njoy • Source North America • Anheuser-Busch • Gilbarco Veeder-Root • OPW Fueling Components • Subway • Antea Group • Growth Energy • PDQ • Titan Cloud Software • Argus Media • Global Partners • PetroSoft • Texas Food & Fuel Association • BP • Greenprint • Phillips 66 • Schneider Electric • CITGO Petroleum Corporation • Gulf Oil L.P. • P97 • Tesoro • DM2 Software • Haskel Thompson & Associates, LLC • Philadelphia Insurance • Valero Energy Corporation • Eby-Brown • IntelliFuel • Pinnacle Corporation • ValvTect • Euler Hermes • Jones-Blair • Professional Datasolutions, Inc. (PDI) • Warren Rogers Associates • Energy Recruiters, Inc. • Innospec • Quantum Services • Wayne • ExxonMobil Corporation • Marathon Petroleum • Royal Buying Group • FCStone • Mars • Simmons PARTNER PROGRAM

If you want to attract the attention of independent gasoline marketers and build brand name recognition, become a SIGMA Partner. The program has three levels of participation: Platinum, Gold, and Silver. As a SIGMA Partner, you’re entitled to benefits beyond recognition at individual meetings. You’ll be recognized throughout the year, with mentions in the association’s annual directory, magazine and program guides, and on the association’s website and meeting signs. You’ll also save thousands of dollars by selecting the bundled marketing package of your choice.

BENEFITS OF THE PARTNER PROGRAM IT’S EASY! • First choice on exclusive sponsorship opportunities • First choice on premium advertising placements • Recognition on SIGMA’s website First choose which Partner Package you want. Next, choose which events • Recognition in Independent Gasoline at the Annual Meeting, Spring Convention, and Executive Leadership Marketing magazine (IGM) Conference you want to sponsor at the level you have chosen, including • Recognition in meeting program guides six ads in Independent Gasoline Marketing, the two program guide ads, • Separate signage at Annual Meeting, and the web advertising included in the Partner Packages - and add up Spring Convention, and the total. Finally, subtract your partner discount. No further advertising Executive Leadership Conference agency discounts are added on top of these discounts. • Differentiation in slide show presentations • Discounts on all advertising We recognize that not every package may meet your specific needs, and sponsorships therefore, please feel free to contact Nancy Muskett to discuss how you can customize a package better suited for your company at [email protected] or 703.375.0492.

PLATINUM PARTNER PACKAGE GOLD PARTNER PACKAGE SILVER PARTNER PACKAGE

($35,000 AND UP) ($30,000 AND UP) ($25,000 AND UP) 25% 20% 15% MEMBERSHIP DIRECTORY OFF MEMBERSHIP DIRECTORY OFF MEMBERSHIP DIRECTORY OFF four color, full-page ad four color, full-page ad four color, full-page ad

INDEPENDENT GASOLINE MARKETING INDEPENDENT GASOLINE MARKETING INDEPENDENT GASOLINE MARKETING four-color, full-page ad in each issue four-color, full-page ad in each issue four-color, full-page ad in each issue

PROGRAM GUIDE ADVERTISING PROGRAM GUIDE ADVERTISING PROGRAM GUIDE ADVERTISING full-page, black and white ads full-page, black and white ads full-page, black and white ads in annual & spring guides in annual & spring guides in annual & spring guides

SIGMA WEBSITE SIGMA WEBSITE SIGMA WEBSITE rotating banner ad on SIGMA.org events page banner or button ad on SIGMA.org banner or button ad on SIGMA.org

SPONSORSHIP OF ANNUAL MEETING SPONSORSHIP OF ANNUAL MEETING SPONSORSHIP OF ANNUAL MEETING gold sponsorship of your choice silver sponsorship of your choice silver sponsorship of your choice

SPONSORSHIP OF SPRING CONVENTION SPONSORSHIP OF SPRING CONVENTION SPONSORSHIP OF SPRING CONVENTION gold sponsorship of your choice silver sponsorship of your choice silver sponsorship of your choice

SPONSORSHIP OF EXECUTIVE SPONSORSHIP OF EXECUTIVE SPONSORSHIP OF EXECUTIVE LEADERSHIP CONFERENCE LEADERSHIP CONFERENCE LEADERSHIP CONFERENCE gold sponsorship of your choice gold sponsorship of your choice silver sponsorship of your choice

NEW — NEW — NEW — CHOICE OF SHARE GROUP SPONSORSHIP CHOICE OF SHARE GROUP SPONSORSHIP CHOICE OF SHARE GROUP SPONSORSHIP

A-LA-CARTE PACKAGE JOIN THE PARTNER PROGRAM If you are not interested in being a partner, but would like to receive a bundled Questions? Contact Nancy Muskett discount, you can qualify for the Early Bird Al-la-Carte discount by choosing print at 703.375.0492 or email [email protected] advertising, web advertising, and sponsorships.

3930 Pender Drive, Suite 340 | Fairfax, VA 22030 | TEL 703.709.7000 | www.SIGMA.org UPCOMING MEETINGS 2015 September Human Resources November Maintenance and Environmental Share Group Annual Meeting Share Group September 17-18, 2015 Fort Worth, TX November 9-11, 2015 September 15-16, 2015 Boston, MA Fort Worth, TX Mobile Fueling, Tankwagon Dealer Representative Training and Cardlock September 15-16, 2015 September 24-25, 2015 Baltimore, MD Fort Worth, TX 2016

January Retail Share Group September April 19-20, 2016 Winter Legislative Meeting Orlando, FL Maintenance, Environmental January 22, 2016 and Safety Share Group Denver, CO Finance & Credit September 27-28, 2016 Share Group San Antonio, TX Executive Leadership Conference April 21-22, 2016 January 24-27, 2016 Orlando, FL Mobile Fueling, Tankwagon Big Sky, MT and Cardlock May September 29-30, 2016 San Antonio, TX Spring Convention May 10-13, 2016 October Scottsdale, AZ Human Resources Share Group October 4-5, 2016 April New Orleans, LA

Transportation Lubes Share Group Share Group October 6-7, 2016 April 12-13, 2016 New Orleans, LA New Orleans, LA November Information Technology July Annual Meeting Share Group November 2-4, 2016 April 14-15, 2016 Summer Legislative Meeting Washington, DC New Orleans, LA July 19-20, 2016 Washington, DC Fuel Buying Share Group April 14-15, 2016 St. Louis, MO

SIGMA’s Executive Leadership Conference in January is a kick off to the New Year. With a focus on future planning, the SIGMA ELC education program has something for everyone and focuses heavily on peer-to-peer sharing. Who better to learn from than fellow marketers and industry experts? This is SIGMA’s only exclusive trade show with table tops.

Exhibitor information on sigma.org Booth $600 Platinum Sponsor Dinner Theme Party $25,000

Gold Exclusive Lunch on the Mountain $7,000 Welcome Reception $7,000 Aprés Ski Party $7,000 Registration Hospitality with Bar $5,000 Informal Lunch $5,000 Buffet Breakfast $5,000 General Meeting Sponsor $5,000

Silver Exclusive Program Guide Sponsor $3,000 Registration Hospitality $3,000 Luncheon Reception $4,000 Informal Cocktails $4,000 Newspaper Deliveries $4,000 Stress Management $4,000 Oxygen Bar $4,000 Refreshment Breaks $3,000 General Meeting Sponsor $3,000

Bronze Exclusive Coffee Break $2,500 Walking Maps $2,500 Registration Hospitality $2,500 Lanyards $2,500 Registration Giveaways $2,500 Pens $2,500 Notepads $2,000 Room Deliveries $2,000

SIGMA’s Spring Convention is a more casual networking opportunity organized as a welcome break from wintertime business- as-usual, but in environment that will still sharpen your business edge. Our carefully selected resort setting encourages a relaxed atmosphere for you to participate in education workshops and committee meetings. Network and share insights with CEO’s, CFO’s, other fuel marketing leaders, and fuel suppliers, whether it’s poolside or on the golf course. The SIGMA Spring Convention is your go-to place to relax, unwind, recharge, and reconnect.

Platinum Sponsor “Official Meeting Sponsor” $80,000 After Dinner Theme Party $30,000

Gold Exclusive Program Guide Sponsor $7,000 Golf Purse $7,000 Informal Gathering $5,000 Registration Hospitality with Bar $5,000 Informal Lunch $5,000 Buffet Breakfast $5,000 General Meeting Sponsor $5,000 Golf Beverage Cart $5,000

Silver Exclusive Registration Hospitality $3,000 Poolside Refreshments $4,000 Informal Cocktails $4,000 Newspaper Deliveries $4,000 Refreshment Breaks $3,000 General Meeting Sponsor $3,000 Registration Area Table Top Booth $3,000

Bronze Exclusive Coffee Break $2,500 Registration Hospitality $2,500 Lanyards $2,500 Registration Giveaways $2,500 Pens $2,500 Notepads $2,000 Room Deliveries $2,000 Golf Contest Hole $2,000

SIGMA’s Annual Meeting is the largest gathering of SIGMA members throughout the year. CEO’s, presidents and knowledge leaders in the fuel marketing sphere attend this unparalleled forum for in-depth education, networking and innovative business strategy reviews. SIGMA committees convene to discuss and streamline initiatives—while preserving time for marketers to mix and mingle with fuel suppliers. The SIGMA Annual Meeting is your one-stop shop for the best information, education, and networking in the industry!

Platinum Sponsor Sponsorship Benefits “Official Meeting Sponsor” $80,000 After Dinner Theme Party $25,000 • Listing in Program Book Award Luncheon Speaker $20,000 • Signage at Event • Ribbons on Attendee Badges Gold Exclusive • Recognition from Program Guide Sponsor $7,000 SIGMA Leadership Award Luncheon $7,000 Informal Gathering $5,000 Registration Hospitality with Bar $5,000 Informal Lunch $5,000 Buffet Breakfast $5,000 General Meeting Sponsor $5,000

Silver Exclusive Registration Hospitality $3,000 Luncheon Reception $4,000 Informal Cocktails $4,000 Newspaper Deliveries $4,000 Refreshment Breaks $3,000 Motor Fuel Outlet Tour $3,000 General Meeting Sponsor $3,000 Registration Area Table Top Booth $3,000

Bronze Exclusive Coffee Break $2,500 Walking Maps $2,500 Registration Hospitality $2,500 Lanyards $2,500 Registration Giveaways $2,500 Pens $2,500 Notepads $2,000 Room Deliveries $2,000

3930 Pender Drive, Suite 340 | Fairfax, VA 22030 | TEL 703.709.7000 | www.SIGMA.org LEGISLATIVE MEETING Summer Legislative Meeting

The Willard Hotel | Washington, DC | July 19-20, 2016

Each July, fuel marketing leaders from all over the country gather in Washington, DC for SIGMA’s Summer Legislative Meeting and Day on the Hill. We focus on uniting our visions and voices on the issues that matter most in our industry—to maximize our ability to make change. The SIGMA Legislative Meeting is where SIGMA members get in-depth education on SIGMA’s high priority legislative issues, determine how they will affect their business, and communicate in person with their congressional representatives about how their votes will affect them as an individual business person and SIGMA members collectively as an industry.

EXCLUSIVE SPONSORSHIP OPPORTUNITIES

Signature Sponsor $15,000 Informal Cocktails $1,000 Breakfast $500

www.SIGMA.org | TEL 703.709.7000 | 3930 Pender Drive, Suite 340 | Fairfax, VA 22030 2016 SHARE GROUPS

SIGMA best practices share groups provide an educational and networking forum where employees of a marketer’s business can get Sponsorship together in a topic focused environment. Opportunity

SIGMA SHARE GROUPS PLATINUM $10,000 Includes logo on event page, choice of Share Group Education Speaking Slot, Networking Reception and choice of online Community & Digest Sponsorship. This package also includes Exclusive table top opportunity for your company.

SIGMA SHARE GROUPS GOLD $5,000 Includes Share Group Education speaking slot, Lunch/Break Sponsorship SIGMA Share Groups are 1 1/2 day meetings that combine and choice of online Digest Sponsorship. presentations and breakout sessions to provide an educational and This package also includes Exclusive table networking forum where employees of a marketers business can get top opportunity for your company. together in a topic focused environment. Share Groups provide unique educational experience in the different business areas that relate to fuel SIGMA SHARE GROUPS SILVER marketing. Each Share Group incorporates education, networking, $3,000 Choice of Share Group and sharing of best-practices. Networking or Lunch/Break Sponsorship, choice of Digest Sponsorship and Lunch/Break Sponsorship.

2016 SIGMA Share Groups Schedule

Transportation Retail Mobile Cardlock New Orleans, LA Orlando, FL San Antonio, TX April 12-13, 2016 April 19-20, 2016 September 29-30, 2016 Tues/Wed Tues/Wed Thurs/Fri

Information Cash Flow, Credit Human Resources Technology and Collections New Orleans, LA New Orleans, LA Orlando, FL October 4-5, 2016 April 14-15, 2016 April 21-22, 2016 Tues/Wed Thurs/Fri Thurs/Fri

Lubes Fuel Buying Maintenance/Env/Safety New Orleans, LA St. Louis, MO San Antonio, TX October 6-7, 2016 April 14-15, 2016 September 27-28, 2016 Thurs/Fri Thurs/Fri Tues/Wed

3930 Pender Drive, Suite 340 | Fairfax, VA 22030 | TEL 703.709.7000 | www.SIGMA.org PRINT & DIGITAL ADVERTISING IGM MAGAZINE AND CONVENTION PROGRAM BOOKS

The Readers: SIGMA member companies have long been recognized, both within and outside the industry, as the most aggressive, innovative, and price-competitive segment of motor fuel marketers. The readers of Independent Gasoline Marketing are the owners, CEO’s, and key executives of such companies. This bi-monthly magazine has a circulation of over 3000 people.

Independent Gasoline Marketing (IGM)

Four-Color Rates 1x 3x 6x

1 Page $2700 $2500 $2300 Mechanical Specifications 8” wide X 10.75” deep - 1/8th (.125”) bleed all sides

1/2 Page $2,200 $2,000 $1,800 Mechanical Specifications 7” wide x 4 7/8” deep

** Must upload ads to FTP site at master-print.com ** Cover and Premium Positions 20% additional cost.

Convention Program Books

Spring Convention Program Book: Deadline March 15th 2016 IGM Editorial Calendar Full Page $1,250 Mechanical Specifications January/February July/August 4” wide x 9” deep PDF format 2016 Legislative/Regulatory Urban Renewal Half Page $900 Forecast: What’s Coming Next (revisiting abandoned markets) Mechanical Specifications Fuel Mix of the Future Generational Shifts in Company 4” wide x 4.5” deep PDF format Member Profile Cultures (original, second, Ads Due by: December 11 and third generations) ** Please send all ads to [email protected] Edit Due: December 1 Member Profile Ads Due by: June 10 Annual Meeting Program Book: Deadline October 1st March/April Edit Due: June 1 Full page $1,250 Forecourt Trends Mechanical Specifications Mergers and Acquisitions September/October 4” wide x 9” deep PDF format Member Profile Alternative Forms of Capital Ads Due by: February 12 Mobil Payments – Who is Winning? Half Page $900 Edit Due: February 1 Member Profile Mechanical Specifications Ads Due by: August 8 4” wide x 4.5” deep PDF format Edit Due: August 1 ** Please send all ads to [email protected] May/June Elements of a High Performing Board November/December Loyalty Programs Redefining Fuel Marketing Statistics Report Diversity and Multiculturalism Member Profile in the Workplace Ads Due by: April 10 Member Profile Edit Due: April 1 Ads Due by: October 10 Edit Due: October 1 www.SIGMA.org | TEL 703.709.7000 | 3930 Pender Drive, Suite 340 | Fairfax, VA 22030 PRINT & DIGITAL ADVERTISING

SIGMA Membership Directory

Give your ad year-long exposure to the petroleum industry’s largest independent chain retailers and we’ll give you their names and addresses!

Reach the top 260 independent companies in the fuel marketing industry, who each year:

Sell more than $7.14 billion in convenience items

Sell 79.5 billion gallons of motor fuel

Borrow an average of $7 million for capital improvements and expansion.

Averaged $430,000 each on environmental testing, remediation, and equipment

56% operate branded fast food outlets in conjunction with their motor fuel operations

76% operate retail outlets

Over 70% have facilities offering money orders and ATMs

Add the names of the decision makers at these companies to your prospect list. Get your message in front of them for a full year. There is no other way to get this list. You can’t buy the SIGMA membership list — the members won’t let us sell it. But if you put your ad in the Membership Directory, we’ll send you a copy, which you can then use to reach the best of the independent chain retailers in the gasoline industry!

MEMBERSHIP DIRECTORY RATES

RATES WIDTH HEIGHT Four-Color Rates Full Page $3,000 7” 10” 1/2 Page $2,600 7” 4 3/4”

Black & White Rates Full Page $2,600 7” 10” 1/2 Page $2,000 7” 4 3/4” Premium Positions Four-Color Rates Cover 2 $3,700 7” 10” Cover 3 $3,300 7” 10” Cover 4 $3,700 7” 10” Divider Tab $3,200 7” 10”

3930 Pender Drive, Suite 340 | Fairfax, VA 22030 | TEL 703.709.7000 | www.SIGMA.org

1. ONE WORD: DISCOUNTS Bundle your marketing package and save hundreds of dollars in marketing costs. Become a SIGMA Partner today and begin your savings!

2. INCREASED EXPOSURE 5 By sponsoring a SIGMA event or advertising in the association’s publications or on our website, you’ll acquire name-brand recognition TOP from the top independent fuel marketing executives. 3. TARGETED AUDIENCE Our members are your customers. You will be targeting the owners, REASONS “the influentials.” You won’t be stuck selling products and services to fuel executives who don’t care about the issues facing independent YOU SHOULD MARKET WITH SIGMA marketers in America. Develop your targeted marketing plans.

4. NETWORKING, NETWORKING, NETWORKING SIGMA hosts events and seminars throughout the year, providing you with numerous opportunities to sponsor an event and generate leads. Gain exposure and access to new clients and enhance relationships with current clients. SIGMA focuses all of our meetings on networking opportunities for our members.

5. MARKET LEADER For over 50 years, SIGMA has been the voice for independent fuel marketers. Our members look to us for solutions.

3930 Pender Drive, Suite 340 | Fairfax, VA 22030 | TEL 703.709.7000 | www.SIGMA.org