Investment Proposal Prepared For: Online Portal Prepared By: Jack Mcconnell, Founder, Guitar & Vocals November 2020 Proposal Number: V3 EXECUTIVEMELBA SUMMARY
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MELBA Investment Proposal Prepared for: Online Portal Prepared by: Jack McConnell, Founder, Guitar & Vocals November 2020 Proposal number: v3 EXECUTIVEMELBA SUMMARY About Melba Culp is a hard rock and heavy metal band formerly based out of Austin, TX - now based out of Russia and Finland. Founded by Jack McConnell in 2015. Objective The guitar-driven band hit the world hard in 2019 with its fast-paced and hard-hitting aggressive single "Never Surrender". Melba Culp is an independent artist looking to challenge the current structure of the music industry and therefore seeks non- traditional financing from outside industry standards. Melba Culp plans to finish recording remotely and release their full-length LP, therefore, an outside investment is needed to further challenge the industry and grow Melba Culp. This unique structure of self-sufficiency will allow greater artist control, greater cash-flow through the entity and is expected to provide a larger net profit for the artist organization. Solution & Investment To continue the growth of Melba Culp as it’s own self-sufficient entity, an investment of $30K is needed (required up-front investment of $15K - recording expenses). The funds will allow the band to produce full audio and video content for a debut album, it’s marketing and basics for a live production to support scheduled high-profile 2022 performances and future performances. The following is offered in return: 30% of net profits until recouped. 5% of net profits in perpetuity. 1. A minimum investment of $3K is required. 2. Profit distribution is quarterly on a calendar year basis (January 1 - December 31) 3. Investor will begin sharing in profits upon commercial release of first material(s) produced through investment, all previously released material(s) and subsequently released material(s) will be included in the profit share. 4. Total amount of $40K is budgeted, $10K+ is being self-funded by Jack McConnell. Project Outline The project will createMELBA various content of the utmost artistic value and originality; including: • Audio Content • Video Content • Live Production • Marketing & Promotion Contacts Jack McConnell Founder, Guitar & Vocals [email protected] +1 (512) 784-0738 Mika Karhumaa Manager (Europe) [email protected] +358 40 960 1952 Please visit MelbaCulp.com/Investors to accompany reviewal of this proposal ATTACHMENTS A. Team Members B. Press Highlights C. Industry Testimonials D. Fanbase & Social Media Analytics E. Fan Feedback Highlights (continued at end of proposal) F. Current Prospects G. Music Market Overview H. Metal & Rock Music Market Overview I. Industry Income Overview J. Content Production List K. Digital Marketing Outline L. Lyrics M. Music Video Synopsis’s N. Line Item Budget O. Success Stories P. FAQs Q. Investment Math R. Investor Perks S. Tax Incentives A. Team Members Jack McConnell - Founder, Songwriter, Mika Karhumaa - Artist Manager (EU) Guitarist & Vocalist - 25 years experience in the music industry - 18 years experience as a guitarist & vocalist - University lecturer of Music Business - Guest lecturer at universities on music Management at Arcada University of Applied management, social media marketing and Sciences (Helsinki) & Seinäjoki University of music industry finance Applied Sciences - Currently runs social media management - Author of The Essence Of the Music and online marketing business Business: Strategy, Philosophy & Contracts - Previous experience as an award-winning - Independent music lawyer specializing in short film producer, location manager, real contracts and copyright law estate agent, BPO analyst at $5.2B AUM - Former artist manager of Celesty and real estate hedge fund, private equity team Winterborn member at world’s largest professional learning firm - Former legal advisor to Helsinki Records - Fluent in English, limited working proficiency - Law degree from University of Turku in Russian - Fluent in Finnish and English, limited working proficiency in Swedish and Italian B. Press Highlights “…a must hear band…their ferocious track, Never Surrender.” - Music Junkie Press (2019) “…a very welcome surprise…a wall of riffs, melodies, harmonies and sweeping solos…a fresh wind to the genre and are sure to find a lot of fans along the way.” - The Metal Review (2019) “…a bombastic slab of heavy rock, foot stompingly addictive and with enough infectiousness to even nod the head of the laziest rock/metal fan!” “…a breath of fresh air, standing astride the border of the hard rock and heavy metal genres.” - Frenzy Fire (2019) “…fierce drum kicks, fast riffing, a ripping solo and all the glory.” - Indy Metal Vault (2019) “…and extravagant start of Melba Culp…” - Filthy Music Entertainment (2019) “…a twister of metal…combing some of the classic elements of our beloved genre with a new Hard Rock edge…riff filled, chest stomping sound…” - The Circle Pit (2019) “…straight-forward, aggressive and guitar-driven metal.” - Horror Patch (2019) Metal Devastation Radio’s Weekly & Monthly Battle of The Bands Winner (February 2019) The Metal Gods Meltdown’s Featured Band (February 2019) Welcome To The Darkness with Diablo’s Artist and Song of The Month (March 2019) & Top 10 Artist of 2019 C. Industry Testimonials “I think the band has great poten2al and a fresh sound. I know I could take this to the Rock / Metal blogs with great success, and build at press over 2me. Over 2me the writers become familiar with bands, and if they like the music over 2me it becomes a no brainer for them to post news, interviews, reviews, and tour press. We have a long track record of developing emerging acts, and I am certain we could make a real difference for this band.” Tom George - Publicist for Buckcherry, P.O.D., Neal Schon of Journey, Escape The Fate, Doyle of The Misfits and more. He has successfully obtained press for arDsts across many major media outlets including Rolling Stone, Billboard, Huffington Post, Guitar World, Loudwire and countless niche rock and metal outlets. “The band is very modern – loyal to the tradi2ons of metal, not forgeHng the evolu2on of each genre. This is the trend of the day also in other genres. Metal is ac2vely based on fan-loyalty, which is an important thing in the streaming era. Good songs are being streamed repeatedly, not to men2on the interna2onal debate that takes place in thousands of online metal forums. Even if I see the poten2al in the band as a mainstream ar2st, metal bands are insured by the metal community. This is an important point-of-view for the investors. The most important task of the band is to reach those forums. The best way to do that is audio-visual material for streaming purposes and high quality recordings. When done well, it will convince the listeners. The quality is valued as well in audiovisual produc2on. It is very important for the band’s appearance to correlate with music and vice versa. The higher the quality they are, the more they say the band is serious. This facilitates the acquisi2on of relevant live appearances. Another important area is live. Metal band ‘tournament durability’ will be tested at gigs. If the band does the same as in the studio, the recep2on is generally good. Of all genres, metal is the one that most easily influen2al across borders. This is good news. If the ar2st gets even a reasonable recep2on to their music, it is very likely that they will have a gig in demand – both at clubs and at fes2vals. This is enough to start a story. I have played Melba Culp to promoters and metal influencers. Recep2on has been more than encouraging – to the extent that I could consider more long-term co-opera2on (Mika has since become Melba Culp’s European Manager). Much depends on what happens next. The first single is out and now the field follows what’s next. One op2on is to start first in Europe where the landing is easier. There are many fes2vals around this par2cular genre. A U.S. band is always of interest here, especially when they can play. The purpose of such, on the other hand, is to raise interest in the band on social media to the extent that is also no2ced in the United States. In the streaming era, the only thing that maVers is the volume of streams. I am not clear about the U.S. recep2on for metal new-comers, but I think it would be harder to get similar readings than in Europe. I heard from Jack that this assessment was primarily for investors. From this perspec2ve, success allows mul2ple revenue avenues – especially in the streaming era. I could have included them in this, but it would become a book. I felt it was more important to open one possible ac2on plan.” Mika Karhumaa - EU Manager for Melba Culp “I love this band!!!! The guitar riffs are awesome and with amazing drum paVerns too and i never compliment a drummer. Now that is a 1st for me!” Reese Gentle - Host on Metal NaDon Radio “Fire set!” Anthony Stevenson - Co-Owner & Talent Buyer at Come And Take It Live, Come And Take It ProducDons and Texas Independence Fest D. Fanbase & Social Media Analytics Platform Followers/Subscribers Streams/Views Facebook 10,099 Followers 193,003 Views Instagram 838 Followers Twitter 236 Followers YouTube 480 Subscribers 1,028 Views YouTube (VEVO) 3,250 Subscribers 31,955 Views Spotify 306 Followers 14,002 Streams Apple Music N/A 224 Streams *”Never Surrender” music video uploaded to Facebook & YouTube (VEVO). Men Women <18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 0% 10% 20% 30% 40% *Top 50 Facebook, Instagram, Apple Music & Spotify Territories E. Fan Feedback Highlights D. Fanbase & F. Current Prospects - Manager currently in discussion to partner with Swedish company Kingart Music Management with Melba Culp and take on a supervisory role at the company.