Evaluating the Public's Perception of Urban Trees
WORCESTER POLYTECHNIC INSTITUTE Evaluating the Public’s Perception of Urban Trees: The case of Greendale and Burncoat Neighborhoods of Worcester, Massachusetts Value Trees An Interactive Qualifying Project Report Submitted to the Faculty of the WORCESTER POLYTECHNIC INSTITUTE in partial fulfillment of the requirements for the Degree of Bachelor of Science Jeffrey Robinson, Kyle Diaz, Jeffrey Li with Gretchen Folk 12/17/2009 Environmental, economic, social, and health-related benefits associated with urban trees. This study focused on the trees in the Greendale and Burncoat neighborhoods of Worcester, Massachusetts that were infested and eventually removed as a result of the Asian Longhorn Beetle. This project explores the public perception of urban trees in Worcester, Massachusetts. The team employed the use of four data collection methods including a content analysis, questionnaires, focus groups, and Q-methodology to gather data on the economic, Introduction This study is phase-one of a multi-phase research project aimed at better understanding how the public values trees. Phase-one, completed from August – December 2009, examined the Greendale and Burncoat neighborhoods of Worcester, Massachusetts; an area that recently lost over 25,000 trees in a two-mile radius as a result of the 2008 ice storm and the Asian longhorn beetle infestation. Phase-two will probe the opinions of residents in the quarantined zone who have not lost their trees. Phase-three will further explore neighborhoods outside the quarantine zone. In phase-one, the research team explored how residents in the Greendale and Burncoat neighborhoods of Worcester, Massachusetts value the trees in their neighborhoods. Four data collection methods were employed in these neighborhoods including: two focus groups with residents, twenty-five questionnaires with residents, a content analysis on the Worcester Telegram and Gazette, and lastly, q-sorts with residents.
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