IMAGINE 2040 – Survey Results Report A JOINTLY CONDUCTED PUBLIC VISIONING SURVEY BY THE HILLSBOROUGH COUNTY CITY-COUNTY PLANNING COMMISSION AND THE HILLSBOROUGH METROPOLITAN PLANNING ORGANIZATION FOR TRANSPORTATION 601 E. Kennedy, 18th Floor Published January 2014 P.O. Box 1110 Tampa, FL33601-1110 813/272-5940 FAX 813/272-6258 FAX 813/272-6255
[email protected] www.planhillsborough.org 1. Introduction Survey Purpose and Scope The Planning Commission and Metropolitan Planning Organization (MPO) embarked in 2013 on a scenario planning exercise to lay the groundwork for updating our county’s and three cities’ Comprehensive Plans simultaneously with our countywide Long Range Transportation Plan. Called “Imagine 2040”, the effort began with a working group made up of citizens, staff and private sector representatives. The group was instrumental in highlighting issues and formulating three distinctly different growth strategies to evaluate for their benefits, costs and impacts. The centerpiece of the Imagine 2040 initiative was a highly visual, interactive survey of citizens to obtain their preferences, priorities and asking the fundamental question “How should we grow?” In particular, the survey asked the public to weigh in on three different growth strategies. The results will guide the updates of the Comprehensive Plans and the Long Range Transportation Plan based on a horizon year of 2040. The survey employed an online public engagement tool created by a vendor called Metroquest, as well as a companion paper survey questionnaire for use by people without access to the Internet, or for use at public meetings when Internet access was not practical. Upon starting the survey, shown in Figure 1.1, participants were asked to rate their top five priorities, with choices such as “Access to Jobs,” “Available Bus or Rail Service” and “Efficient Water Use,” among others.