AISLE BY AISLE REFLECTIONS ON 2015 January, 2016
Dear FMI Family,
Time. It is the greatest gift we can give one another. It is a part of everything we do because we use it to measure our tasks, our relationships and our lives. But as important as it is, we can consider time in myriad ways. We can conceive of time in a linear fashion, as in timelines, in which events are sequential and ever moving forward in a new and different way. But we can also view time as a circle in which the end of one day or year butts right up against the beginning of the next one, giving it the feel - to paraphrase the Talking Heads - of being “the same as it ever was.”
The circular view of time invites us to look for patterns and similarities, recognizing that there’s nothing new under the sun. The linear view of time urges us to recognize that time marches on, moving forward, ever new, ever changing, and ever different. Just as the transition from December 31 to January 1 contains a bit of both, so too does this report of FMI activities in 2015. Through words, photographs, analysis and graphics, Aisle by Aisle, Reflections on 2015 invites your scrutiny of the way this past year had concerns, considerations and actions that felt hauntingly familiar because they appeared to follow a pattern from previous years. And it also urges your consideration of the new and novel ways FMI has represented your interests and provided fresh resources because 2015 offered unique challenges and was unlike any other year we’ve ever known.
Across 18 different interest areas you will view a year’s worth of FMI’s services summarized for you. But just as a year can be broken down into weeks, days, hours, minutes and even seconds, I can assure that behind each of these areas and their synopsis of 2015 activity, there were hundreds of programs and events, thousands of meetings, and tens of thousands of calls and emails that took place in order for that movement to occur.
So, I extend my sincerest thanks for the support and encouragement you offered during our journey through 2015 with all it held, and I welcome you to the new adventure that is 2016.
Warm regards,
Leslie G. Sarasin President and Chief Executive Officer
FMI AISLE BY AISLE - REFLECTIONS ON 2015
Table of Contents
FMI 2015 Award Winners...... 2
Government and Public Affairs...... 3
Food Safety...... 5
Communications and the Voice of Food Retail...... 7
Emerging Issues...... 9
FMI Connect: The Global Food Retail Experience...... 10
Total Store Collaboration...... 11
Membership...... 12
Education...... 13
Research...... 15
FMI Foundation...... 16
Fresh Foods...... 18
Health and Wellness...... 19
Sustainability...... 21
Supply Chain...... 23
Asset Protection...... 24
Private Brands...... 25
Consumer and Community Affairs...... 26
SQF Safe Quality Food Institute...... 27
FMI Staff...... 29
FMI AISLE BY AISLE - REFLECTIONS ON 2015 1 CONGRATULATIONS TO ALL OUR FMI 2015 AWARD WINNERS
FMI Executive Awards Store Manager Awards William H. Albers Award Category A: (1-49 Stores) Gary Rodkin, CEO, ConAgra Foods, Inc. Brian Hayes, Super Saver, Lincoln, Nebraska Herbert Hoover Award Category B: (50-199 Stores) Dr. Thomas S. Haggai, Chairman, IGA, Inc. Mark Hubbard, Food City, Kingsport, Tennessee Sidney R. Rabb Award Category C: (Over 200 Stores) David B. Dillon, Former Chairman of the Board of Directors, Brian Wilken, Hy-Vee, Inc., Charles City, Iowa The Kroger Co. Category D: (International) Donald H. MacManus Award Charlynne Stunder, Overwaitea Food Group, Ronald Fong, President and CEO, California Grocers Association Vancouver, BC, Canada Keri Askew Bailey, Senior VP of Government Relations and Public People’s Pick Award Policy, California Grocers Association (This year’s People’s Pick Award resulted in a virtual tie.) Robert B. Wegman Award Mark Hubbard, Food City, Kingsport, Tennessee Russell T. Lund (Tres), III, Chairman, President and CEO, Steve Gannon, Winn Dixie, Jacksonville, Florida Lund Food Holdings Inc. Glen P. Woodard, Jr. Award Steven C. Smith, President and CEO, Food City Esther Peterson Consumer Service Award Cheryl Macik, Director of Consumer Affairs, Wakefern Food Corp.
Finalists for 2015 FMI Store Manager Award
FMI Community Outreach Award Winner - Weis Markets Mystery Tours Community Outreach Awards Youth Development Programs Winner B&R Russ’s Community Harvest Festival
Programs Addressing Food Insecurity Winner Food Lion’s The Great Pantry Makeover…Fighting Hunger One Pantry at a Time 2015 Gold Plate Award Winners
Neighborhood Health Improvement Programs Winner Gold Plate Awards Weis Markets Mystery Tours™ Acme Fresh Market, The Surprising Power of Family Meals! Price Chopper, Family Mealtimes Matter “People’s Pick” Social Media Category Winner Ahold USA, Savory: Fast, Fresh and Easy™ Food City Improving Our Community Mars, Ben’s Beginners™
2 FMI AISLE BY AISLE - REFLECTIONS ON 2015 Government and Public Affairs
Contact: Jennifer Hatcher, [email protected] EXECUTIVE SUMMARY • Identified and facilitated an increasing number of FMI CEOs and member companies in engaging, educating and befriending public policy decision makers regarding industry issues, both in Washington and in the states they represent • Increased the number and scope of regulatory interactions, including visits, calls and comments with regulators and further developed top notch compliance resources • Expanded engagement on state and local issues
Broadened Political Influence FoodPAC has hosted 16 events for candidates so far this year, FMI hosted a reception to welcome the 114th Congress and introduce newly two of them being local events, raising in excess of $270,000. elected lawmakers to the industry. Pictured left to right are: Rob Rosado, FMI; FMI Jerry Garland and Boyd George have been particularly prolific Chairman Jerry Garland, Associated Wholesale Grocers, Inc.; Senator Roy Blunt (R-MO); Eric Steiner, Kraft Foods Group, Inc.; and former FMI G.R. Committee fundraisers. With Hillary Clinton at FMI Connect in 2014, John Chairman Bob Wiegert, Schnuck Markets, Inc. Boehner at Day in Washington and Marco Rubio in Miami during Midwinter Executive Conference in 2015, FMI is providing the FMI has provided multiple webinars for our members, submitted diverse perspectives of key political leaders and candidates. More extensive comments, participated in dozens of public and private than 18,000 people accessed our voter registration site in 2014, meetings with regulators, and developed compliance resources and we hope for significantly more in 2016. for implementation of menu labeling, EPA regulations related to the disposal of hazardous waste and supermarket refrigeration Facilitated Industry Presence on Capitol Hill through systems, a GMO style guide for companies operating in Vermont, Testimony Opportunities and Visits and a template for distribution centers to comply with FSMA with Key Leaders requirements. Our interactions have taken us to the White House, Israel O’Quinn from K-VA-T/Food City testified on behalf of OMB, USDA, FDA, EPA, SBA, DOL, IRS, HHS, DOT, and Treasury FMI and the supermarket industry before the House Energy & and to public meetings outside of Washington. Commerce Committee supporting legislation to fix FDA menu labeling regulations, and FMI Board member Art Potash, Potash Expanded Engagement on State and Local Issues Markets, testified before the House Small Business Committee on As former Speaker of the House Tip O’Neill relayed, “All politics EMV migration. We have had active involvement from a number of is local.” As things can happen quickly in local politics, we have members meeting with legislators and regulators. improved our timeliness by providing legislative monitoring for 60 issues, local issue monitoring for 6 issues, regular updates Drove Regulatory Influence on developments, support for state associations, advocacy tools, 2015 started with labor issues at the top of our concern list, and funding quality research through LEAD that can be used in state while labor worries grow on the state front, we have had more legislatures, and providing casework advocacy for members. hopeful developments federally. Our thanks to Craig Boyan of HEB for meeting with Labor Secretary Thomas Perez and putting FMI expanded its influence in state governmental affairs by a human face on the overtime proposal, not just his, but also that growing our ability to identify particular companies and pair of one of his one of his store managers. Also, our thanks to Ahold them with decision makers for in-store visits tied to particular for helping FMI staffers experience “A Day in the Life of a Store issues during Congressional recesses. Thanks to Hy-Vee, Ahold, Manager,” to learn the challenges of documentation firsthand. Wakefern, Publix, Food City, W. Lee Flowers, Delhaize, Kroger and C&S for successful ventures.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 3 GOVERNMENT AND PUBLIC AFFAIRS RESOURCES
FMI Public Policy Communications – 2015 Regulatory Comments Filed All 2015 issues of these publications are available at All submitted comments are available at www.fmi.org www.fmi.org. • FDA: Draft Guidance for Industry - Menu Labeling (November • FMI GR Report 2) • FMI Tax Time • FDA: Revision of Nutrition Facts Panel, Added Sugars • FMI Labor Report (October 13) • FMI State Issues Report • Department of Labor: Proposed Rule on Overtime Pay • FMI Local Monitoring Report (September 4) • FMI Pharmacy Report • New York: Scope of Fast Food Wage Board Resolutions (August 14) 2015 FMI Public Policy Webinars • EEOC: Employer Wellness Programs - Amendments to All webinars are archived and available at www.fmi.org Americans With Disabilities Act (June 19) • FSMA Produce Safety Final Rule • FDA: Food Safety Modernization Act: Focus on • FSMA Third-Party Accreditation Final Rule Implementation Strategy (May 26) • FSMA Foreign Supplier Verification Final Rule • USDA and HHS: Dietary Guidelines Advisory Committee (May • FDA Overview of Menu Labeling Draft Guidance 8) • FSMA Preventive Controls for Human Food Final Rule • FMI Amicus Brief: SUPERVALU Inc. and C&S Wholesale • Department of Labor Proposed Rule on Overtime Pay Grocers, Inc., V. D&G, Inc., D/B/A Gary’s Foods (February 23) • USDA Process Verification Program on Non-GMO Claims • Comments on Vermont’s GMO Proposed Consumer • Understanding and Preparing for the NLRB’s New Quickie Protection Rule 121 (February 12) Election Rules • DOT PHMSA: Hazardous Materials: Transportation of Lithium • FDA Overview of Menu Labeling Final Rule Batteries (January 30) • CDC Overview of Ebola and Food Safety in U.S. • NOAA: Presidential Task Force on Combatting Illegal, Unreported and Unregulated Fishing and Seafood Fraud (January 20)
4 FMI AISLE BY AISLE - REFLECTIONS ON 2015 Food Safety
Contact: Hilary Thesmar, [email protected] EXECUTIVE SUMMARY • Enhanced scientific support by sharing resources via email, the FMI App and publishing blogs on a variety of topics • Enriched external awareness of FMI’s food safety department as a go-to resource through platform participation in many Food safety remains a paramount concern for the food retail industry with CEOs food industry events ranking it second on the 2015 Worry Index scale. • Established food safety training and crisis support as two FMI core competencies offered retail food safety professionals a cutting-edge, solution- focused program and included some of the nation’s top food Enhanced Scientific and Technical Support for FMI safety thought leaders from industry, academia, and regulatory Members agencies. FMI continues to offer a variety of communication tools for sharing • Developed a revised Listeria Action Plan beyond the retail deli of food safety information and resources, including the recently and continued to work closely with USDA, FDA and CFP to created tool for emerging issue alerts and tracking, Food Safety protect public health and reduce regulatory burdens; and News and Publication Recap resource, enhanced webpage, social • Developed a resource document for allergen control at retail. media, and the FMI news application. FMI published 20 food safety specific articles in the Voice of Food Retail blog during 2015, in Provided Personalized Crisis/Inspection Support for order to increase awareness of food safety scientific and technical Members topics. FMI seeks to ensure that resources are available for members on all issues. The food safety team assists members through a variety Proactively Positioned FMI as a Food Safety of crisis situations and provides a 24/7 crisis support system to Thought Leader help with technical issues. FMI demonstrated its leadership in food safety through increased platform participation by FMI Food Safety staff at national scientific Improved SafeMark® Training Program and policy meetings, such as the International Association of Food The SafeMark training program for retail managers, published Protection, Institute of Food Technologists, Association of Food and in 2014, is now available in Spanish for both print and online Drug Officials and the Institute of Medicine. versions. Revisions to the SafeMark training program for managers in food establishments, Food Safety Fundamentals, included The Food Protection Committee (FPC) made steady progress on enhanced graphics and updates consistent with the 2013 FDA the key priority initiatives identified for 2015: Food Code.
• Completed and shared a generic hazard analysis and food • More than 20,000 digital and print versions of the SafeMark safety plan with FMI members to assist with compliance for the publications have been sold (Guide to Food Safety, Guide to preventive controls rule affecting warehouses and distribution Food Safety Trainer’s Kit Quick Reference: Food Safety for Food centers; Handlers, Food Safety Fundamentals). • Incorporated the tracking of FMI’s emerging issues into the • More than 160,000 food handlers and 11,000 managers are FPC emerging issue system to better identify issues with cross being trained with the SafeMark® online programs by Alchemy departmental interest; Systems • Continued promotion of the Produce Safety Best Practices Guide for Retailers and identified additional outreach programs to enhance adoption of produce safety best practices; • Developed a Menu Labeling Implementation Guide to facilitate implementation of menu labeling for retailers; • Provided the FMI Foundation Retail Food Safety Forum, which FMI AISLE BY AISLE - REFLECTIONS ON 2015 5 FOOD SAFETY RESOURCES
FSMA Resources • 8/05/2015 A Peek from the Peak: A Panoramic View of the http://www.fmi.org/government-affairs/regulatory/food-safety- 2015 U.S. Grocery Shopper Trends Webinar --fsma-resources • 7/23/2015 The Power of Produce 2015 FMI Generic Food Safety Plan for Distribution Centers • 7/13/2015 Department of Labor’s Proposed Rule on FMI Implementation Guide: FDA’s Menu Labeling Regulation Overtime Pay • 6/24/2015 USDA Approval of a Process Verified Program Comment Letters (PVP) Comment letters submitted– joint with GR • 2/9/2015 FDA Overview of the Menu Labeling Rule SafeMark Publications • 1/28/2015 CDC – Questions and Answers about Ebola and • SafeMark Food Safety Fundamentals Food Safety in the U.S. • SafeMark Guide to Food Safety Trainer’s Kit Issue pages • SafeMark Guide to Food Safety, Spanish (print and online) • Salmonella Information and Resource Page Presentations • Avian Influenza Information and Resource Page • IAFP: Listeria Action Plan • Listeria Information and Resource Page • IFT: Produce Safety • Ebola Virus Information and Resource Page • AFDO: Food Waste and the Issue of Product Date Labeling: FMI Blog Looking into the Future FMI Blog: Food Safety • IOM: Food Allergens • How to Help Customers with Food Refrigeration at Home Webinars: • The Meat of the Matter Archived on www.fmi.org. • Help Shoppers Avoid “Danger Zone” with GO 40 F or BELOW • 12/14/2015 FSMA Finalizes FSVP & 3rd Party Auditor • Food Safety is a Must When it Comes to Family Meals Rules--What You’ll Need • September is almost here – Have you planned your Food • 12/07/2015 FSMA Finalizes Produce Safety Rule--What’s Safety Month activities yet? Now Required • Listeria – Beyond the Deli • 11/19/2015 Descriptive Designation for Needle- or Blade- • How Food Retailers Help Maintain the Produce Cold Chain Tenderized (Mechanically Tenderized) Beef Product • VQIP: FDA’s fast track for importers • 11/18/2015 Descriptive Designation of Raw Meat and • Summertime Food Safety Poultry Products Containing Added Solutions • Why Food Safety and Crisis Communications Professionals • 10/14/2015 When Head Meets Heart in the Grocery Cart: Should Be Best Friends Emerging Consumer Values Regarding Food Safety, Health • 5 Reasons to Attend the FMI Foundation Retail Food Safety and Wellness and Animal Welfare. Forum • 10/14/2015 FDA Overview of Menu Labeling Draft Guidance • Benefits of Traceability beyond Food Safety • 10/07/2015 OSHA’s Reporting Rules: Employers have lived • Food Safety from Farm-to-Plate with them for 10 months – what impact have they had, and • Food Safety and Health and Wellness Meet in the Store what should we expect next from OSHA? • Which foods have been associated with foodborne illness? • 9/30/2015 Country of Origin Labeling—Retailer • FMI In the News: Produce Food Safety Best Practices Requirements & Surveillance • Three Steps to Implementing Produce Safety Best Practices • 9/23/2015 FSMA Finalizes Preventive Control Rules: What • Top 3 Reasons to attend SafeMark’s Train-the-Trainer now? Workshop • 9/21/2015 FSMA Final Rule: Preventive Controls for Human • Champions for Food Safety Food • 4 Features of the New SafeMark Manager eLearning Course
6 FMI AISLE BY AISLE - REFLECTIONS ON 2015 Communications and the Voice of Food Retail
Contact: Sue Borra, [email protected] or Heather Garlich, [email protected] EXECUTIVE SUMMARY • Communicated the Voice of Food Retail industry positions on critical priority areas and enhanced digital and social media engagement • Enhanced systems for crisis management and communications, leveraging FMI’s Crisis Communications Manual and launching FMI’s Supermarket Myths, Busted • Establish and delivered key FMI Voice of Food Retail messages at FMI Connect Maria Brous, director of Media/Community Relations for Publix Supermarkets, Inc. and chair of the FMI Communications Committee, offers her perspective at the Communicated the Voice of Food Retail Industry FMI Connect Buzz Center in June. Position on Critical Priority Areas FMI extended its ability to be more proactive in promoting the food Enhanced Systems for Crisis Management and retail perspective on key issues of importance to food retail. Through Communications timely management of industry trade press, business policy and The FMI Crisis Communications Manual continues to generate consumer outlets, FMI garnered more than 2,000 media mentions, usage among members and it serves as a resource and guide for participated in an estimated 300 press interactions and issued more members calling the crisis hotline. FMI will embark on a digital than 50 press statements. Government relations activities received amplification of the crisis manual through a series of transcribed 20 percent of all FMI mentions with the Supreme Court’s decision to webinars for launch in 2016. FMI’s Supermarket Myths, Busted dismiss the interchange petition and menu labeling issues bookending campaign received more than 300 Web and blog views in a two- the year. week period and earned trade press mentions.
FMI’s digital and social media engagement was exceptionally Establish and Deliver Key FMI Voice of Food Retail strong this year, tripling our blog output after launching the messages at FMI Connect platform in 2014 and finding new ways to encourage momentum The key messages for FMI Connect of “understanding new on Twitter and Facebook. Blog topics included a series ranging competition, improving efficiencies, identifying consumer from that which retailers should know about the Food Safety engagement strategies,” were presented as a means of fulfilling Modernization Act, to menu labeling, to industry affairs issues, to the food retail industry’s mission of feeding families and enriching profiles on food retail people, and strategies related to growth. lives. Woven into these messages, the family meals month Building on last year’s robust social media strategy, FMI developed campaign theme of encouraging retailers to help their customers and executed new advocacy campaigns, most notably September’s achieve “one additional family meal at home each week” was National Family Meals Month and a Myth-Busting Campaign aimed proactively delivered before, during and after the event. Fifty- at correcting misconceptions of the food retail business. FMI’s nine trade, 10 business reporters and 12 foreign media outlets most popular social media activity remains its coverage of its Store attended the event. Media coverage included 219 stories with Manager and Community Outreach award contests. 15 articles on U.S. Grocery Shopper Trends, 10 articles on the This year, FMI’s U.S. Grocery Shopper Trends report dominated Power of Produce and with 11- 16% of the articles mentioning the FMI press in the summer months due to high-profile reporting on Supermarket Chef Showdown and the Store Manager Awards. Of consumer trends data related to eating alone and snacking. The note was the launch of FMI Connect TV, resulting in 3,034 views subject was addressed on The Today Show and appeared in its and social media engagement garnering more than 2700 mentions online counterpart, also earning coverage on NPR and the Food with 46% of posts including visuals and photos. Network Online.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 7 COMMUNICATION AND THE VOICE OF FOOD RETAIL RESOURCES
Resources have been issued on the following topics: • 9/30/2015 Country of Origin Labeling—Retailer • Food waste Requirements & Surveillance • Meat and cancer • 9/23/2015 FSMA Finalizes Preventive Control Rules: What • Cage free egg production now? • EMV Migration • 9/21/2015 FMI Webinar: FSMA Final Rule: Preventive • World Food Day information Controls for Human Food • Family Meal campaign information • 9/02/2015 Making the Meal Fit the Shape and Schedule • Thai Fishing and Human Trafficking Concerns of the New American Household: the Grocer as Food and • Oceana Report on Fish Fraud Family Facilitator • Wakefern’s Cheryl Macik receives FMI’s Esther Peterson • 8/05/2015 A Peek from the Peak: A Panoramic View of the Award 2015 U.S. Grocery Shopper Trends Webinar • BPA in Canned Food • 7/23/2015 The Power of Produce 2015 • Avian Influenza • 7/13/2015 Department of Labor’s Proposed Rule on • GMO protests Overtime Pay • Vice Documentary on Alleged Mexican Worker abuses • 6/24/2015 USDA Approval of a Process Verified Program • Call discussing food retail industry human welfare issues (PVP) • Chicken and antibiotics • 5/14/2015 How to Make the Most of Future Leaders @ • Just Eat It documentary Connect • FoodKeeper App Launch • 4/17/2015 Grab a Bite of Your National Family Meals Month • Environmental Working Group and Pesticide Residues Toolkit- FMI Associate Members • Retail Contributions to Health and Wellness (report release) • 4/17/2015 Grab a Bite of Your National Family Meals Month • FDA Milk Residue Sampling Toolkit- FMI Retailer Members • Cyber Security Resources • 4/10/2015 Understanding and Preparing for the NLRB’s New • Animal Welfare Update regarding policy issues Quickie Election Rules Webinars: • 3/23/2015 Raising Consumer Awareness through Archived on www.fmi.org. Community Food Waste Prevention Campaigns • 12/14/2015 FSMA Finalizes FSVP & 3rd Party Auditor Rules- • 3/04/2015 How to Host a Successful FoodPAC Company -What You’ll Need Campaign (By Invitation Only) • 12/07/2015 FSMA Finalizes Produce Safety Rule--What’s • 2/9/2015 FDA Overview of the Menu Labeling Rule Now Required 1/28/2015 CDC – Questions and Answers about Ebola and • 11/19/2015 Descriptive Designation for Needle- or Blade- Food Safety in the U.S. Tenderized (Mechanically Tenderized) Beef Product • 1/15/2015 The Voice of the Shopper: Discovering Insights • 11/18/2015 Descriptive Designation of Raw Meat and thru Collaboration Webinar Poultry Products Containing Added Solutions • 1/08/2015 The Voice of the Shopper: Discovering Insights • 11/10/2015 Consumer Information Transparency Initiative thru Collaboration Webinar “SmartLabel™” • 10/20/2015 Sustainable Egg Supply Webinar Website Development: • 10/14/2015 When Head Meets Heart in the Grocery Cart: • Illustrated a picture of U.S. Grocery Shopper Trends Emerging Consumer Values Regarding Food Safety, Health www.fmi.org/grocerytrends (4,500 views) and Wellness and Animal Welfare. • Illustrated a picture of the U.S. Food Retailing Industry • 10/14/2015 FMI Webinar: FDA Overview of Menu Labeling Speaks analysis www.fmi.org/speaks Draft Guidance • Avian Influenza (318 views) • 10/07/2015 OSHA’s Reporting Rules: Employers have lived with them for 10 months – what impact have they had, and what should we expect next from OSHA?
8 FMI AISLE BY AISLE - REFLECTIONS ON 2015 Emerging Issues
Contact: Sue Wilkinson, [email protected] EXECUTIVE SUMMARY • Partnered with data tracking and analysis company, Bear Analytics, to track consumers’ social media conversations around three food industry topic areas: food waste, where does my food come from and the future of food retailing • Prepared and will share additional analysis with FMI membership • Continued to refine the Emerging Issues document with FMI membership for confirmation and reaction
Created Proactive Approach to Tracking Emerging Issues Throughout 2015, FMI took a proactive approach to tracking FMI’s work to evaluate digital media channels unveiled new ways to track and emerging strategic priority issues in the grocery retail space. measure emerging issues concerning shoppers’ questions about the origin of Delving more deeply into the impact of social media, FMI explored their food. the 24-7 online interactions and conversations taking place around three specific emerging issues: food waste, where does our food Refined the Ongoing Communication of Emerging come from and future of food retailing. Bear Analytics, a data Issues to Members tracking and analysis company, was engaged to assist FMI with FMI continues to share and refine the Emerging Issues document this project. first compiled in 2013 with FMI membership providing confirmation and reaction. The document amassed industry issues across Bear Analytics crafted custom issue-based searches that mined eleven categories and provided a prioritized listing of the specific more than 70 million web sites, Twitter exchanges, and Facebook concerns. This year, the Emerging Issues list was discussed at interactions for mentions, comments and dialogues. They designed meetings of the Food Protection Committee, the Consumer Affairs BearPulse dashboard reporting, and provided alerts to help FMI and Communications Committees, the Supply Chain Committee stay abreast of this social media chatter around these three and was used for discussion on visits to member companies. specific emerging issues.
This project will help FMI identify thought leaders and shareable content in our emerging issues areas, and also helps track social media reactions to specific news stories and other industry developments.
Shared Project Findings with Members To share the findings, FMI will create white papers summarizing and providing a detailed analysis for each topic. Knowing who is talking, what is being said and the preferred social media platforms will better equip FMI members to monitor and manage social media messaging.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 9 The Global Food Retail Experience
Contact: Margaret Core, [email protected] STRENGTHENING OUR ANNUAL INDUSTRY EVENT - FMI CONNECT • Featured major retailer buying teams and special international attractions • Included major food retailers and wholesalers bringing buying teams to participate in Connect Business Exchange (CBX) and their rising stars for the Future Leaders program • Premiered the key industry findings of FMI’s 2015 U.S. Grocery Shopper Trends • Hosted four on-the-expo-floor learning pavilions presenting FMI Connect focused on the imperatives of keeping ahead of the accelerating original research, demonstrations and industry resources pace of change in food retail. The catalysts for change represent competition, covering the topic areas of food safety, private brands, fresh operational efficiencies and consumer considerations – all of which are enabled foods, and technology by technology. • Strengthened our collaboration and co-location appeal Premiered the U.S. Shopper Trends Report Attracted Major Retailer teams, Independent FMI Connect featured an exceptionally strong and well-received Operators and International Buyers educational program that was anchored in FMI President and CEO Fifty-seven of the Supermarket News “Top 75 Retailers” attended Leslie Sarasin’s premiere presentation of the key findings of FMI’s FMI Connect 2015, in addition, buying teams from major 2015 U.S. Grocery Shopper Trends research. The presentation wholesalers, independents operators and international buyers contained data about the rise of the shared shopper paradigm and participated in the food retail industry’s focal event. The 2015 laid out the facts and figures of the business case for the industry’s FMI Connect also featured a new initiative in our global outreach support of the National Family Meals Month program. by highlighting Italy as our host country in the international Hosted four Learning Pavilions on the Exhibit Floor corner of the exhibit floor. As a special benefit of this relationship, FMI Connect 2015 hosted four learning pavilions, covering the participants were able to enjoy a distinctive networking event at key industry areas of Private Brands, Fresh Foods, Food Safety, the specialty supermarket Eataly. and Technology. Each pavilion presented a variety of networking, Added Attendee Value through Future Leaders, education, demos, awards and community building activities. Connect Business Exchange (CBX) and more Other programs contributing value included store tours of Chicago Through the guidance of a member program committee, FMI grocery retailers, an all-day Supermarket Chef Showdown Connect 2015 increased attendee and member value by delivering competition, corporate culinary demonstrations, and awards quality education sessions, which included the co-location of the programs for store managers and outstanding retailer/wholesale FMI Future Leader program and the implementation of a new free programs that encourage family meals. one-on-one meetings element, Connect Business Exchange (CBX). Major food retailers and wholesalers—including Ahold, Albertsons/ Amplified through Co-located Events To be attractive to retail buying teams and international Safeway, Hy-Vee, Kroger, Publix, Wal-Mart and Wegmans— delegations, we promoted our 2015 co-location partners and brought strong buying teams to participate in CBX, which hosted the benefits of having five football fields of exhibits to explore. more than 1,700 meetings. The partner events included: United Fresh Produce, International Floraculture Expo, National Association of State Departments of Agriculture (NASDA) and InterBev Beverage. In addition, we had our own FMI Foundation Retail Food Safety Forum.
10 FMI AISLE BY AISLE - REFLECTIONS ON 2015 Total Store Collaboration
Contact: Mark W. Baum, [email protected] EXECUTIVE SUMMARY • Enhanced Total Store Collaboration through a number of initiatives connecting retailers and suppliers across the “total store” • Expanded the Senior Merchandising Executive Forum to a total Highlighted Billions of Dollars in Opportunity of 62 chief merchants through Total Consumer Collaboration • Developed Total Consumer Collaboration initiative and prepared FMI and its strategic partner Oliver Wyman identified tens of for the launch of the Executive Leadership Forum as its billions of dollars in opportunity for retailers and suppliers by governing body in 2016 increasing industry efficiencies through a new initiative called Total • Improved effectiveness of FMI Industry Collaboration Council Consumer Collaboration. Total Consumer Collaboration highlights four key shared resources that the food retail industry is fighting Delivered High Impact through the Senior for: share of stomach, share of wallet, share of talent, and share Merchandising Executive Forum of capital. The Executive Leadership Forum will launch in 2016 as The Senior Merchandising Executive Forum has expanded to 62 a cross-category, parity-based governance body that aids in the chief merchants representing U.S. and European food retailers and execution of Total Consumer Collaboration. interested non-traditional food retailers. This year, FMI hosted four SME Forum meetings, including two in-person meetings and two Enhanced the Industry Collaboration Council virtual webinars, through its continued strategic partnership with Under the auspices of FMI’s Total Store Collaboration strategic Oliver Wyman. This marked an expansion from three sessions in pillar, the FMI Industry Collaboration Council is now operating with the SME Forum’s inaugural year in 2014. Content feature topics enhanced levels of retail participation. The ICC now has more are chosen based on input from one-on-one discussions with than 55 retail and wholesale companies engaged in each of the chief merchants involved within the SME community regarding seven operating committees to include: Innovation and Technology, the key issues they face in their current roles. This year’s topics Education, Conferences and Communications, Food and Beverage, reflected a host of issues, including consumer personalization, food GM/HBC, Private Brands and Fresh Foods. safety & product traceability, retailer life stages and the rise of the discounters. RESOURCES Created More Communities for Retailers and Suppliers within FMI • SME Forums & Webinars: Since launching the Senior Merchandising Executive Forum in -- The Rise of the Discounters 2014, FMI has sought to develop new and enhance the existing -- Finding the Next Source of Profitable Growth: Retailer retailer and supplier communities as a part of Total Store Lifestages Collaboration. FMI continued to develop and socialize the Senior -- Leveraging Food Safety & Product Traceability to Operating Executive Forum, which will launch in 2016 and will Reduce Risk and Improve Business Performance mirror the Senior Merchandising Executive Forum with content -- Growing Together in the Era of Consumer features, presented both in-person and via webinar throughout the Personalization year. • Collaboration 2.0: Unlocking the Benefits of Collaboration
FMI AISLE BY AISLE - REFLECTIONS ON 2015 11
Membership
Contact: Dagmar Farr, [email protected] EXECUTIVE SUMMARY • Continued to grow the breadth and depth of FMI membership through retention and improved recruitment practices • Developed and implemented a strategy to better engage FMI Wholesaler membership • Enhanced the FMI Associate Member Program, offering an improved menu of new benefits and a simplified dues structure
Grew the Breadth and Depth of FMI Membership In the face of significant changes in the food retail industry, FMI maintained a 92% retention rate among its 265 retail and wholesale members. FMI Connect attendees from around the world gather in the FMI Lounge to FMI’s membership department developed a strategic plan focused discuss the benefits of FMI membership and learn about FMI services. on market driven perspectives and the implementation resulted in wider membership recruitment and deeper retention, with new Enhanced FMI’s Associate Member Program members enlisted in the traditional, wholesaler, independent and In 2015, the FMI secured 115 new associate members, with international segments. In addition, FMI developed and utilized several associate member companies electing to upgrade their enhanced member facing communications vehicles to raise membership levels. New member companies include Dean Foods, awareness about FMI and strengthen the corporate perception of SC Johnson, Ready Pac, R&B Foods, JDA Software, MyWebGrocer, the FMI brand. Smithfield, Starbucks Corporation, Schwan’s, and Google. These new associate member companies will have an important impact Increased Engagement with FMI’s Wholesaler on the growth of the 2016 Midwinter Executive Conference, FMI Membership Connect and FMI’s Annual Business Conference. To date, there Under the leadership of Jay Campbell, Executive Chairman, will be 34 associate member companies making their inaugural Associated Grocers, Inc., (LA) and Vice Chairman of FMI and appearance at the 2016 Midwinter Executive Conference. The Chairman of FMI’s Wholesaler Committee, FMI developed and number of associate member companies participating in the implemented a strategy to increase engagement of all wholesalers Midwinter Strategic Executive Exchange Program is at an all-time in FMI. These efforts included surveying FMI’s wholesaler members high of 55 companies. on topics consistent with FMI’s Emerging Issues and Opportunities as identified by the FMI Board of Directors, as well as conducting a In November 2015, FMI launched an enhanced Associate Member meeting of all FMI wholesaler members at FMI Connect in Chicago. Program offering an improved menu of new benefits and a simplified dues structure. The new program enables company engagement at four partnership levels: Strategic, Industry, Association and Affiliate Partners. The new program goes into effect on January 1, 2016.
12 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Education
Contact: Carol Abel, [email protected] EXECUTIVE SUMMARY • Hosted 12 conferences that equipped attendees to achieve their personal and professional learning goals and served more than 6,200 participants • Increased tradeshow floor education at FMI Connect and earned high-quality ratings • Addressed industry need to develop and retain talent by offering Future Leaders @Connect and developing the Retail Management Certificate program
Offered 32 webinars covering up-to-the-minute trends and regulatory updates Education session at FMI’s 2015 Supply Chain Conference in Phoenix, Arizona
Delivered 12 Education Conferences In 2015, FMI delivered 12 conferences and signature events in Focused on Leadership Development as an Annual addition to FMI Connect. These events served more than 6,200 and Year-Round Focus participants and earned an average overall quality rating of 4.5 The Future Leaders @Connect leadership development conference (5 point scale) and an average education quality rating of 4.3, a was held in 2015 and has transitioned to an annual event. slight increase over 2014. On average, 93% of attendees said they The 2015 program included more than 1000 attendees who achieved their personal or professional goals in attending an FMI participated in 15 education sessions focused on developing conference or event. yourself, leading others, and managing operations. Participants rated the program, which is used by many members as an integral Supported Total Store Insights part of their internal leadership development programs, as a very Education programs at FMI Connect in 2015 continued to reflect valuable activity with 96% indicating they achieved all or most of trends and insights from across the store and the industry. Overall their goals in attending the event. there were more than 100 education opportunities with topics ranging from fresh foods to leadership and from private brands Expanded Emphasis on Programs to Assist Industry to health and wellness. Of these, more than half were integrated in Attracting and Retaining Talent into the tradeshow floor through learning lounge presentations FMI formed the Retail Management Certificate Advisory Council and educational “bites” held in tradeshow pavilions. Three general to guide the development of tools and strategies and assist in the sessions addressed leadership, industry trends and coaching for adoption of the Retail Management Certificate program nationwide. success. Ratings of the education program by attendee survey A Retail Management Certificate Summit is scheduled for June respondents ranked very high at 4.1 on a 5-point scale compared 2016. with 3.9 in 2014. Grew Online Offerings and Audience Thirty-two webinars were scheduled throughout the year on a variety of topics, including food safety, current research, implementing National Family Meals Month and various animal welfare topics. More than 1400 participants registered for these webinars.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 13 EDUCATION RESOURCES
Archived Webinars Awards Viewable at www.fmi.org/webinars Store Manager Awards View winner profiles and videos at http://www.fmi.org/store- Animal Welfare manager-awards/past-winners • Sustainable Egg Supply Webinar (members-only) • Is There a Best Housing System for Hens? • Finalists Category A (1-49 stores) • Finalists Category B (50-199 stores) Consumer Trends • Finalists Category C (200+ stores) • When Head Meets Heart in the Grocery Cart: Emerging • Finalists Category D (international) Consumer Values Regarding Food Safety, Health and • People’s Pick Award Wellness, and Animal Welfare • Making the Meal Fit the Shape and Schedule of the New Industry Awards American Household: the Grocer as Food and Family View winner profiles and videos at http://www.fmi.org/ Facilitator about-us/awards-and-community-outreach/fmi-executive- • A Peek from the Peak: A Panoramic View of the 2015 U.S. awards/2015-award-winners Grocer Shopper Trends • The Power of Produce • 2015 Wegman Award Presented to Tres Lund • Cracking the Code of the Food Decision-Making Process • 2015 Woodard Award presented to Steve Smith • 2015 Hoover Award presented to Dr. Thomas S. Haggai Food Safety • 2015 Rabb Award presented to David Dillon • Illness Outbreak Investigations- Shopper Card Initiative • 2015 Peterson Award presented to Cheryl Macik • Food Safety and Small Growers • 2015 Albers Award presented to Gary Rodkin Food Waste • Increasing Donations and Reducing Food Waste • Raising Consumer Awareness through Community Food Waste Prevention Campaigns
Regulatory • Descriptive Designation for Needle- or Blade-Tenderized (Mechanically Tenderized) Beef Product • Descriptive Designation of Raw Meat and Poultry Products Containing Added Solutions • Country of Origin Labeling—Retailer Requirements & Surveillance • Traceability in the Seafood Supply Chain • Retailer Update on Chemical Regulatory Compliance
FMI Connect Research & Insights • Handouts and resources associated with FMI Connect education sessions. Viewable from http://www.fmiconnect. net/2016/attend/education • Research released at FMI Connect education sessions. Viewable from http://www.fmiconnect.net/2016/attend/ education
14 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Research
Contact: Sue Wilkinson, [email protected]
EXECUTIVE SUMMARY Consumer • Produced benchmark consumer and operations research in Perspectives 2015 on Grocery • Assisted with the development of approximately 15 additional Apps and research projects managed by other FMI departments Digital Trust: • Developed webinars, infographics and a digital engagement Retailer platform on the FMI website to highlight research findings Opportunities for Maximizing Differentiation and Success, The Peck Fellowship Published Benchmark Research in 2015 Year Three Research Report, produced in partnership with Saint U.S. Grocery Shopper Trends 2015, produced in partnership with Joseph’s University. Several other research reports released in the Hartman Group, continues to reveal important shifts in how 2015 covered the topics of health and wellness, private brands, consumers are planning, shopping and eating, and highlights fresh and the supply chain. important implications for food retailers. These included: Highlighted Research Findings Using Webinars and • Current trends influencing shoppers and shopping Compelling Graphics • How cultural, economic and demographic trends are coalescing Benchmark research reports were supplemented with webinars, into a new Shared Shopper Paradigm infographics and digital engagement platform to create a dynamic • Detailed descriptions of meal time distinctions and the case for and visual presentation of report highlights to share on social Family Meals media platforms. • Updates to shopper values and trends, including the convergence of personal health and community wellness ideals
The Food Retailing Industry Speaks RESEARCH RESOURCES 2015 report offered a unique compilation of operations information Webinars and financial benchmark data for • 10/14/2015 When Head Meets Heart in the Grocery the industry, ranging from sales and Cart: Emerging Consumer Values Regarding Food Safety, profits to shrink, out-of-stocks and Health and Wellness and Animal Welfare. differentiation tactics. A distinctive • 9/02/2015 Making the Meal Fit the Shape and Schedule feature of the report is the FMI of the New American Household: the Grocer as Food and Worry Index, a ranking by senior Family Facilitator leaders of the issues with the most • 8/05/2015 A Peek from the Peak: A Panoramic View of impact on their businesses. In 2015, the 2015 U.S. Grocery Shopper Trends Webinar the top ranked items, on a scale of 1 to 10, where 10 is the • 7/23/2015 The Power of Produce 2015 highest impact, were healthcare costs (7.2), food safety (7.1), Reports implementation of the Affordable Care Act (6.8), cyber security, • The Food Retailing Industry Speaks 2015 staffing, hiring and retention and the local economy all ranked • U.S. Grocery Shopper Trends 2015 6.7, and competition from other food retailers and local, state and • The Power of Produce 2015 national governmental regulations ranked equally at 6.5. • The Power of Meat 2015 Additional research published in 2015 included The Power of Meat • Digital Grocery Commerce: Consumer Perspectives on 2015, produced in partnership with the National American Meat Grocery Apps and Digital Trust: Retailer Opportunities for Institute and Cryovac; The Power of Produce 2015, produced Maximizing Differentiation and Success in partnership with Yerecic Label; Digital Grocery Commerce: FMI AISLE BY AISLE - REFLECTIONS ON 2015 15 FMI FOUNDATION
Contact: Susan Borra, [email protected] EXECUTIVE SUMMARY • Raised more than $860,000 to support FMI Foundation programs • Established September 2015 as the first FMI National Family Meals Month™ to create a national movement to encourage one more meal at home each week • Enhanced participation and delivered FMI’s Gold Plate awards, highlighting programs by food retailers and suppliers to encourage families to share more meals, together at home, more often The FMI Foundation awarded 10 scholarships to collegiate Food Science majors • Supported the Family Meals and Health and Wellness section of interested in a food safety auditing career, enabling them to attend the 2015 Safe FMI’s U.S. Grocery Shopper Trends 2015 Quality Food Institute Conference.
Raised more than $860,000 to support FMI In addition to the industry-facing website, a consumer website Foundation programs was launched to establish a centralized destination providing The fundraising efforts of the annual gala and additional information on Family Meals. The site received 5,572 page views fundraising auctions resulted in more than $860,000 in donations in September 2015.The promotional video- developed for FMI to the FMI Foundation. Connect – was used to showcase the importance of family meals and was posted on YouTube. Social media activities resulted in Established September 2015 as the first FMI approximately 21.5 million twitter impressions, approximately National Family Meals Month™ and created a 1,500 individual tweets, and more than 1,000 Facebook posts. national movement encouraging families to have Nielsen Perishables Group is providing additional analysis that will one more meal at home each week include point of sale impact and consumer behavior measurement. In one year, FMI and the FMI Foundation created the concept of the Family Meal campaign and developed the core materials Highlighted the food retailer and supplier programs for the launch. The “Raise a Mitt to Commit” campaign slogan that encouraged the family meals movement was developed to encourage retailer, supplier and consumer through enhanced participation in FMI’s Gold Plate participation in the movement and this was personified by Mitty awards the Mitt, a costumed street mascot developed to raise awareness The Foundation received 10 entries for the Gold Plate Awards for the movement at events. FMI promoted the event among food and the winners were announced as a part of the National Family retailers and manufacturers to inspire them to participate. This Meals month in September. The 2015 winners included: included the campaign being prominently showcased at FMI’s Midwinter Executive Conference and at FMI Connect. An industry • Acme Fresh Market for “The Surprising Power of Family Meals!” website was launched that featured background information and • Price Chopper for “Family Mealtimes Matter” downloadable food retailer and food manufacturer toolkits. Nearly • Ahold USA for “Savory: Fast Fresh and Easy” 100 partners were recruited to join and grow the movement, • Mars for “Ben’s Beginners” including 60 retailers, 30 suppliers and six allied associations. The Gold Plate winners were honored at a Capitol Hill Reception hosted by House of Representatives Agriculture Committee Chairman Michael Conaway on September 9th.
16 FMI AISLE BY AISLE - REFLECTIONS ON 2015 Supported the Family Meals and Health and Wellness sections of FMI’s U.S. Grocery Shopper FOUNDATION RESOURCES Trends 2015 consumer research Additional questions about Family Meals and health and wellness Reports were added to the survey and findings were highlighted in the • U.S. Grocery Shopper Trends 2015 report and subsequent Research Webinar: When Head Meets Heart in the Grocery Cart: Emerging Consumer Values Regarding Food Webinars Safety, Health and Wellness and Animal Welfare. • 4/17/2015 Grab a Bite of Your National Family Meals Month Toolkit- FMI Associate Members No report on the FMI Foundation would be complete without • 4/17/2015 Grab a Bite of Your National Family Meals acknowledging the faithful work of Cathy Polley. FMI and the larger Month Toolkit- FMI Retailer Members food retail community lost Cathy to cancer this year, but her spirit lives on through the many programs she initiated, the movements Websites she sparked, and the people she inspired. • Family Meals Month Resources, Industry Website – www.FMIFamilyMeals.com • Family Meals Month Resources, Consumer Website – www.NationalFamilyMealsMonth.org
Awards • Gold Plate Awards, www.fmi.org
FMI AISLE BY AISLE - REFLECTIONS ON 2015 17
Fresh Foods
Contact: Rick Stein, [email protected] EXECUTIVE SUMMARY Executive Summary • Expanded the Fresh Executive Committee to 24 members • Formed a new Fresh Foods Leadership Council which includes representation of suppliers and other trade associations • Provided new resources in Education/Research: Top Trends in Fresh, Power of Produce, Power of Meat and Power of Deli
Expanded the Fresh Executive Committee The Fresh Executive Committee (FEC) was expanded in 2015 to now be 24 members strong. New members added in 2015 include Target, Schnuck’s, Albertsons, Lancaster Distributors and Burris Shopper trends all point to food retailer opportunities in fresh and fresh prepared Logistics. The group met twice in 2015, at the Midwinter Executive foods, and FMI continues to offer resources to help its members execute strategic Conference in January and at FMI Connect in June. imperatives within these profit-centric categories.
Formed a New Fresh Foods Provided New Education and Research Leadership Council Resources The current FMI Fresh Executive The FEC has focused on several research and Committee includes Retailer/ education projects. The 2016 version of the Power Wholesaler/Distributor members only. of Meat will be released in February, and the FEC The group is being reconfigured as provided direction setting insights prior to the the new FMI Fresh Foods Leadership launch of the research. The Power of Produce was Council (FFLC) and will expand to produced for the first time in June 2015, and the include suppliers, 3rd party providers second edition of that popular research will be and other trade association partners. released in June 2016. The FEC also will embark Representatives from International for the first time on the Power of Deli scheduled to Dairy-Deli-Bakery Association, debut in the fall of 2016. In addition to the “Power Produce Marketing Association, United of” research the FEC will announce its Top Trends Fresh Produce Association, North in Fresh in January, 2016, at the FMI Midwinter American Meat Institute, National Executive Conference. Finally, the Technomic Pork Producers, Chicken Council, Benchmark study on Deli Food Service will be and National Cattlemen’s Association released in December of 2015. The FEC is also will join the FFLC. Suppliers such as Smithfield, Ready Pac and providing guidance on the education tracks for FMI Connect 2016. others have also been invited to join the FFLC. The goal of the Council is to expand the collaborative work on the growing industry issues affecting the FRESH category. The group is focused on understanding regulatory changes and staying on top of emerging FRESH FOODS RESOURCES issues. The FFLC will meet for the first time in January at the • Power of Produce 2015 Midwinter Executive Conference. • Power of Meat 2015 • Appealing to Increasingly Polarized American Consumers in Fresh
18 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Health and Wellness
Contact: Sue Borra, [email protected]
EXECUTIVE SUMMARY Delivered Retailer • Created a strong presence for Health and Wellness at FMI Contributions to Connect through a dedicated education track and experiential Health and Wellness learning opportunities on the exhibit floor Report • Delivered Retailer Contributions to Health and Wellness report to The FMI report Retailer highlight the many ways retailers help consumers achieve better Contributions to Health health and to emphasize the contributions of retail dietitians and and Wellness revealed that the pharmacy supermarkets are employing • Initiated development of a food retailer roadmap for consumer a number of strategies to driven healthcare to help retailers identify the business help shoppers live healthier. opportunities of creating a more holistic shopping experience for Among these are: their customers • Investing in health and wellness – 54% have established health Created Vibrant Health and Wellness Presence at and wellness programs for customers and employees; FMI Connect • Hiring health and wellness professionals – 95% of grocery At the 2015 FMI Connect, the dedicated Health and Wellness @ stores report that they employ registered dietitians; and Retail education track and experience on the exhibit floor hosted • Helping shoppers get the health information they need – popular sessions, including: 48% say supermarket dietitians and pharmacists re working together to make customer-specific recommendations. • Wellness in the Aisles: The Role of the Supermarket in the Changing Healthcare Landscape; These findings were shared in educational sessions at FMI • The “Better-for-You” Business Case: How is the Supermarket Connect and at the Food and Nutrition Conference and Exposition Sector Shaping Up?; of the Academy of Nutrition and Dietetics. • Retailer Roadmap: Opportunities for Retailers in a Consumer- Driven Healthcare Market; and • Supermarket Business and Industry Skills to Thrive in Retail Dietetics - An Online Certificate of Training.
The Health & Wellness Pavilion included exhibitor presentations, Healthy Bite talks, health screenings and a breakfast hosted by Kellogg Company. The Healthy Bite talks covered wide-ranging topics, including the lesson in collaboration offered by Building a Culture of Health in the Retail Setting – how retailers and researchers can join forces to how retailers can thrive in the new healthcare environment provided by the sessions Lessons from Blockbuster: Why Health & Wellness Will Disrupt Retail Grocery and What You Can Do About It; and Telemedicine and Technology Solutions for Retailers to Support Population Health. The Kellogg Company team gathers for a group photo in the FMI Connect Health & Wellness Retail Zone.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 19 Initiated the Development of a “Retailer Roadmap for Consumer Driven Healthcare,” which Identifies HEALTH & WELLNESS RESOURCES Retail Business Opportunities to Provide a Holistic Shopping Experience for the Customer Webinars In 2015, FMI continued collaboration with the Oliver Wyman team • 10/14/2015 When Head Meets Heart in the Grocery to design new models of healthcare delivery in food retail settings Cart: Emerging Consumer Values Regarding Food Safety, that take advantage of the changing healthcare service and Health and Wellness and Animal Welfare. delivery methods. This work included evaluating findings from the • 9/02/2015 Making the Meal Fit the Shape and Schedule 2013 Oliver Wyman consumer retail health survey that identified of the New American Household: the Grocer as Food and the health and wellness business strength and opportunities Family Facilitator for growth in food retail. Food retailers have the opportunity to • 8/05/2015 A Peek from the Peak: A Panoramic View of take advantage of growing consumer interest in receiving both the 2015 U.S. Grocery Shopper Trends Webinar traditional services and new preventative service offerings such as • 7/23/2015 The Power of Produce 2015 advice on diet, nutrition, fitness and wellbeing. • 4/17/2015 Grab a Bite of Your National Family Meals Month Toolkit- FMI Associate Members The defined next steps in the development of a Food Retail • 4/17/2015 Grab a Bite of Your National Family Meals Consumer Driven Healthcare Roadmap include: Month Toolkit- FMI Retailer Members • Understanding the full breadth of consumer health and wellness • 1/28/2015 CDC – Questions and Answers about Ebola needs and motivations; and Food Safety in the U.S. • Building compelling business cases; • 1/15/2015 The Voice of the Shopper: Discovering • Engaging effectively with suppliers in support of health and Insightsthru Collaboration Webinar wellness goals; • 1/08/2015 The Voice of the Shopper: Discovering • Engaging effectively with payers and providers in support of Insights thru Collaboration Webinar health and wellness goals; and • Creating internal champions (executive down to store-level). Reports • Retailer Contributions to Health and Wellness Finally, it is fitting that we pay tribute to the work of Cathy Polley in the sphere of health and wellness. FMI and the larger food retail community lost Cathy to cancer this year, but her inspired leadership lives on through the many ways she helped develop the food retail industry’s commitment to the health of their customers.
20 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Sustainability
Contact: David Fikes, [email protected] EXECUTIVE SUMMARY • Co-lead Food Waste Reduction Alliance and participated in USDA/EPA Announcement of U.S. Food Waste Reduction goals • Expanded FMI cadre of resources regarding leading industry sustainability issues • Addressed top animal welfare concerns via webinars and keynote presentations at the FMI/GMA Global Sustainability Summit
Deepened Industry Efforts in Food Waste Reduction Promoted Innovation In 2015, U.S. Department of Agriculture and the at the 2015 Global Environmental Protection Agency jointly announced a goal Sustainability Summit for the United States to reduce its food waste by 50 percent Although retailer attendance over the next fifteen years. FMI’s work with the Food Waste was a tad off the record set Reduction Alliance (FWRA) warranted FMI President and at last year’s FMI GMA Global CEO Leslie Sarasin an invitation to be a platform participant Sustainability Conference, the in this announcement made by Agriculture Secretary Noted animal welfare expert Dr. Temple Grandin 2015 event in Denver garnered Tom Vilsack and EPA Deputy Administrator Stan Meiburg. addresses the 2015 FMI/GMA Global Sustainability high marks for content quality, In conjunction with the USDA/EPA goal challenge, FWRA Summit in Denver, Colorado meeting the expectations of published a revised and enhanced version of its 2015 Best participants and providing Practices Guide, which highlights proven practices that companies excellent networking opportunities. An event highlight was the can adopt and adapt to expand their food donation or food waste Food Waste Start-Up Challenge providing six food waste innovators diversion programs. Groundwork has also been laid in preparation the opportunity to pitch their business plan before a panel of for the 2016 version of FWRA’s industry report benchmarking food experts and event participants for the chance to be chosen as the waste and analyzing the barriers and opportunities for retailers, winning innovation. manufacturers and restaurateurs to reduce their food waste. Assisted Industry Response to Animal Welfare Produced Resources Addressing Key Industry Issues Sustainability Concerns On the Animal Welfare front, hen housing received a great deal FMI Sustainability Executive Committee task forces continued of attention as animal advocacy organizations exerted pressure work on a range of key industry concerns. Resources produced on food retailers to exclusively sell cage-free eggs. FMI provided by the various groups include updates to the guidance publication two webinars on the subject, one providing a detailed exploration on sustainable sourcing of high impact commodities, a one-page of findings from the Coalition for a Sustainable Egg Supply’s summary of pollinator issues, and a draft document on water academic study of the various hen housing systems. The other concerns. webinar was designed to provide FMI members with additional resources in responding to specific activist campaigns.
Other significant developments in FMI’s sustainability circles this year involved a change in leadership. Jeanne von Zastrow, longtime FMI staffer, responsible for developing and giving guidance to FMI’s sustainability program retired in June.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 21 SUSTAINABILITY RESOURCES
Resources have been issued on the following topics: Food Waste Reduction Alliance Best Practices and Emerging Solutions Guide, volume 2, • Food waste published Fall, 2015 • Meat and cancer • Cage free egg production Webinars: • World Food Day information Archived on www.fmi.org. • Family Meal campaign information • 11/10/2015 Consumer Information Transparency Initiative • Thai Fishing and Human Trafficking Concerns “SmartLabel™” • Oceana Report on Fish Fraud • 10/20/2015 Sustainable Egg Supply Webinar • BPA in Canned Food • 10/14/2015 When Head Meets Heart in the Grocery Cart: • Avian Influenza Emerging Consumer Values Regarding Food Safety, Health • GMO protests and Wellness and Animal Welfare. • Vice Documentary on Alleged Mexican Worker abuses • 9/02/2015 Making the Meal Fit the Shape and Schedule • Call discussing food retail industry human welfare issues of the New American Household: the Grocer as Food and • Chicken and antibiotics Family Facilitator • Just Eat It documentary • 8/05/2015 A Peek from the Peak: A Panoramic View of the • FoodKeeper App Launch 2015 U.S. Grocery Shopper Trends • Environmental Working Group and Pesticide Residues • 7/23/2015 The Power of Produce 2015 • Retail Contributions to Health and Wellness (report release) • 4/17/2015 Grab a Bite of Your National Family Meals Month • FDA Milk Residue Sampling Toolkit- FMI Associate Members • Animal Welfare Update regarding policy issues • 4/17/2015 Grab a Bite of Your National Family Meals Month Toolkit- FMI Retailer Members • 3/23/2015 Raising Consumer Awareness through Community Food Waste Prevention Campaigns
22 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Supply Chain
Contact: Pat Walsh, [email protected] EXECUTIVE SUMMARY • Completed four industry research studies on supply chain innovation and presented findings at key FMI industry events • Established industry task force to address Hazardous Waste handling & compliance challenges • Compiled industry best practices regarding On Shelf Availability and launched pilot test with Giant Eagle • Redesigned program content for the 2016 TPA Supply Chain Conference
Completed Four Industry Studies on Supply Chain Innovation Lunch time at FMI’s 2015 Supply Chain Conference in Phoenix, Arizona Four important industry supply chain studies were completed in 2015, including:
1. Collaboration 2.0: Unlocking the Benefits of Collaboration; Developed Industry 2. Trading Partner Alliance: Solving the Industry Out Stock Best Practices Problem; Regarding 3. Current Use of Big Data in Retail Supply Chains; and On-Shelf Availability 4. Shopper Centric Retailing: Next Generation Category Industry best practices Management. regarding On-Shelf Availability were developed Established an Industry Task Force to Address based upon trading Challenges with Hazardous Waste partner competencies Hazardous waste has become a significant industry issue and categorized as: Good, challenging retailers, wholesalers and manufacturers on regulatory, Better, Best and Future operational and compliance fronts. The regulatory landscape has capabilities. A pilot test was been complex and often inconsistent between federal and state implemented at Giant Eagle in the Yogurt, Beer, Isotonic Beverages agencies. The absence of clear guidelines for transportation, and Diaper categories using emerging digital technologies in test reverse logistics, reclamation and often a lack of executional and controlled stores. Results and findings of the pilot program will understanding have created operational challenges for trading be released in the first quarter of 2016. partners. FMI established the following Priority Focus Areas for the task force to follow: Redesigned the TPA Supply Chain Conference 1. Address the lack of reliable data to identify the products Using planning committee input, the 2016 Supply Chain considered to be hazardous waste; Conference was redesigned to have 5 key focus areas: 2. Improve product design to minimize risks ( e.g., aerosol can 1) Regulatory and Compliance, 2) Talent Management, 3) Product activator issues); Lifecycle, 4) Fresh Foods and 5) Supply Chain Optimization. 3. Address product disposal (process and compliance) to minimize costs; 4. Develop industry best practices to identify, handle, transport and dispose; and 5. Resolve regulatory compliance issues.
FMI AISLE BY AISLE - REFLECTIONS ON 2015 23
Asset Protection
Contact: Mark Baum, [email protected] EXECUTIVE SUMMARY • Completed two new resources on cyber security for members and continued web resources, including “Just in Time” alerts and monthly Cyber Corner updates • Expanded the education programs at the annual FMI Asset Protection Conference • Developed a monthly Asset Protection Newsletter and hosted quarterly webinars on relevant industry topics such as Operational Shrink, OSHA regulations, etc.
Enhanced Business Continuity, Contingency Planning and Crisis Management Resources Asset protection encompasses people, places and things. FMI offers multiple FMI collaborated with former White House CIO Theresa Payton to educational resources, such as this asset protection presentation on the 2015 develop and publish additional valuable resources on data security FMI Connect Expo floor, to ensure FMI member companies are well prepared to training & Third Party Risk Management. address operational challenges.
• Third Party Risk Management outlines best practice for Conducted a Successful Asset Protection companies, such as conducting periodic, spot checks or reviews Conference of vendors with connections into their network or access to their The annual FMI Asset Protection Conference has been identified data. This resource also includes draft policies and procedures as the food retail industry’s must-attend event for all executives for vendor management relationships, a vendor questionnaire in Asset Protection, Loss Prevention, Risk Management, Crisis that promotes data privacy and security and models to perform Management, Operations, Cyber Security, and Safety. Through periodic reviews of vendors as a means of ensuring policy expanded education programs, such as presentations on compliance. fraud mitigation and workplace violence, this event challenged • Data Privacy & Security Training is an easy-to-implement executives to add value, drive operational excellence, and protect curriculum for privacy and security training based on industry their companies’ bottom lines. best practices. This curriculum is highly customizable for use in small and large organizations. FMI members can utilize these Shared Best Practices and Benchmarks with materials to develop company-specific training for their target Industry Network audience (e.g., executives, supervisors, staff, and key partners FMI has continued to conduct and share industry benchmarking, and vendors). best practices and our Asset Protection Council’s Q&A forum to assist member companies. A soon to be published white paper on In addition to those publications, FMI has continued to enhance the Industry’s use of AED’s is a recent example of this. its cyber security web resources, through Just in Time Alerts that provide up-to-date information and notification of data breach incidents, the monthly Cyber Corner, which compiles food retail ASSET PROTECTION RESOURCES industry-specific cyber security information for members and other planned projects such as the development of customized materials • 2015 U.S. Grocery Industry Speaks on cyber security liability insurance. • Asset Protection Newsletter • Cyber Security Toolkit – www.fmi.org/cybersecuritytoolkit • Third Party Risk Management document • Data Privacy & Security Training curriculum
24 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Private Brands
Contact: Doug Baker, [email protected] EXECUTIVE SUMMARY • Delivered industry research with a focus on enhancing trading partner collaboration and sharing supplier partner best practices • Initiated the Private Brand D.C. Summit which brought private brand stakeholders to Washington and FMI offices • Launched the Center For Retail; Private Brands Newsletter and “News You Can Use” web series focused on GR issue and consumer affairs solutions
U.S. Food and Drug Administration Deputy Commissioner Mike Taylor is Delivered Relevant Private Brands Research, introduced by FMI President and CEO Leslie Sarasin at the first annual Private Consumer Knowledge and Services to Industry Brands D.C. Summit, a convening among brand owners around issues pertaining The FMI Private Brand Council premiered two research papers at to regulatory and legislative priorities in the food retail industry. the Private Brand Summit, held on the expo floor at FMI Connect. The research highlighted the following key areas: landscape. Information was also provided regarding key industry • Private Brand Strategies – This paper provided manufacturers’ initiatives, such as Facts perspectives on grocery retail best practices regarding store Up Front and the Consumer brands and offered a clear articulation of current business Information Transparency challenges. It also identified areas of insights and opportunities Initiative (SmartLabel). to promote continued growth for private brands and the retailer grocery industry. Helped to Drive a Culture • Trading Partner Collaboration – This research offered the of Food Safety and industry a level setting perspective on current business planning Transparency across the practices between private brand owners and their trading Industry partners. Furthermore, it uncovered specific approaches to Based on member feedback, Private Brand collaboration and highlighted successes or gaps FMI developed a bi-monthly “News You Can Use” webinar series by comparing to global approaches and drawing contrasts with for members of the Private Brand Council to better engage the successful approaches used by retailers and national brands. industry tools, resources, and services FMI provides to address our member’s business needs. Additionally the Council launched the Both of these resources are available in the FMI store at Center for Retail; a private brands specific newsletter as a means www.FMI.org. of further expanding awareness of industry topics focused on by the Private Brand Council. Increased Private Brand Awareness of Advocacy Issues and the Tools and Resources FMI Offers in Support of the Industry PRIVATE BRANDS RESOURCES FMI and the Private Brand Council successfully launched the Private Brands D.C. Summit in 2015. The Summit was designed to • Private Brand Strategies 2015 increase private brand stakeholder’s knowledge and awareness of • Engaging in Collaborative Business Relationships key issues and topics that will affect retail food business processes • Digital Grocery Commerce: Consumer Perspectives on and the industry’s relationship with consumers. The range of Grocery Apps and Digital Trust: Retailer Opportunities for topics addressed at the Summit included: State and Federal Maximizing Differentiation and Success positions on GMO disclosure, current consumer trends and how • Private Brands Newsletter to more effectively compete in a quickly changing competitive FMI AISLE BY AISLE - REFLECTIONS ON 2015 25 Consumer and Community Affairs
Contact: David Fikes, [email protected] EXECUTIVE SUMMARY • Record participation in the FMI Community Outreach Award program • More than 20 issue alerts and nearly 30 webinars produced to provide members with information, guidance and resources to deal with surfacing issues and customer concerns • Conducted industry calls and association collaborations to share ideas and explore potential tactics on the complex issues of human trafficking, food date labels and GMO labeling
Shared Community Outreach Awards FMI’s Community Outreach Awards seek to highlight the creative ways food retailers participate in their local communities and address the needs of their neighborhoods. We received a record number of entries in 2015, and half of our entries in this strong field were programs that address food insecurity. Additionally, we 2015 Consumer Affairs Seminar participants visit Capitol Hill had more than 2,000 people take part in the social media portion of the program which enabled people to choose their favorite EMV Migration. FMI works diligently to stay ahead of the release program via Facebook – and help spread the word about the good of documentaries, such as Just Eat It, controversial reports, such that grocers are doing. The 2015 category winners of an FMI as the WHO report alleging a link between meat consumption and Community Outreach award are: cancer, and attention grabbing newspaper articles such as the LA Times series calling attention to the plight of Mexican farm • Youth Development Program – B&R Stores, Inc.: Russ’s workers, so our members can have the time and resources they Community Harvest Festival need to answer the questions boiling up from these sorts of media • Programs Addressing Food Insecurity- Food Lion: The Great pieces. And a closer look at the webinars issue alerts published Pantry Makeover, Fighting Hunger One Pantry at a Time last year will reveal that 2015 had its fair share of controversy, • Neighborhood Health Improvement Programs – Weis Market’s: concerns and pot stirring alarms. Weis Mystery Tours • People’s Pick Social Media Category – Food City: Improving Our Addressed Larger Emerging Industry Concerns Community The complexities of some issues, such as human trafficking, product code dating and GMO labeling require thoughtful Enhanced Relevant Resources approaches, collaborative strategies and industry wide feedback. For years, FMI has worked with Cornell University and USDA to Via conference calls, webinars, and special task forces, FMI produce the FoodKeeper, a popular consumer facing resource provides the space and leadership for the industry and related that provides practical food storage guidance. Under USDA’s associations to collaborate, debate and activate on these complex, leadership in 2015, the FoodKeeper expanded its reach with multi-faceted issues. the successful development and launch of the FoodKeeper APP. A Spanish version of the FoodKeeper APP is planned for 2016. FMI released more than twenty issue alerts in 2015 to help the CONSUMER AFFAIRS RESOURCES consumer affairs professionals in our member companies deal effectively with media inquiries and customer questions regarding • FoodKeeper APP surfacing concerns. We covered such diverse topics as antibiotic • Community Outreach Awards at www.fmi.org. use in animals, human trafficking in the Thai fishing industry and
26 FMI AISLE BY AISLE - REFLECTIONS ON 2015
Contact: Robert Garfield, [email protected] EXECUTIVE SUMMARY • Increased number of SQFI registered facilities 14.5% through October 2015 • Launched SQFI’s new Ethical Sourcing Code and completed our Retail Module for SQFI certification • Initiated a new training program for packaging professionals and completed work on new quality and auditor training courses • Participated in 12 tradeshows and 15 industry events
Demonstrated Financial Success A scene from one of SQFI’s four Information Days in 2015, SQFI continues to demonstrate strong growth through 2015 averaging 55 attendees. growing new registrations and significantly increasing net revenue over the same period in 2014. We continue to develop strong interest in the program in North America and see deeper interest in SQF emerging in Asia, Latin America and Europe.
Launched Ethical Sourcing Module and Further Developed Offering SQFI successfully launched a new Ethical Sourcing Program this year. The code is complete and we are registering interested facilities at our new website, www.sqfiethicalsourcing.com. The Ethical Sourcing code is a unique three-tiered environmental safety and social compliance management program that stresses continuous improvement. SQFI developed a new retail food safety management code with the help of our retail members. The code is complete and will be piloted late 2015 for launch in 2016.
In consultation with FMI’s Food Protection Committee and retail 2015 marked the 10th Anniversary of the SQF International Conference as well as a record breaking year for attendance. The 2016 SQF International Conference members, we are revising our Level 3 (quality) program and pilots which will be held in Orlando Florida October 25-27. for the revised Level 3 Code are planned for the first quarter of 2016. Based on food retailers’ feedback, we are developing “Learning Lunch” webinars, reaching more than 4,500+ specific guidance and training for retailer based distribution registrants. centers desiring to become SQF certified. The first training programs for retail distribution centers will be held during Q1 of Training 2016. We worked with our new Training Centers in Taiwan and China and licensed several universities, including Cornell University. We Strengthened Marketing welcomed new certification bodies (CB) in Brazil, Germany, Costa SQFI significantly strengthened our marketing program in 2015, Rica, and Canada and will soon expand our international horizons participating in 12 trade shows and advertising our program with a CB offering the SQF program in India. In collaboration with in 13 periodicals and magazines. This year, we also touted the the FMI Foundation, we awarded 10 scholarships to Food Science benefits of the SQFI program at 15 industry events. The revised majors interested in an auditing career. The scholarship winners SQFI website is now available in four languages: Spanish, French attended the SQFI International Conference where they were Canadian, Japanese and Mandarin. In 2015, we held nine free recognized by 651 industry participants. Our University Leadership
FMI AISLE BY AISLE - REFLECTIONS ON 2015 27 Committee - with representatives from NC State, University of Florida, Drexel University and Iowa State - helped SQFI develop SQFI RESOURCES initiatives to generate student interest in accredited third-party auditing. 2015 SQFI Learning Lunches: • February 2015: An Afternoon of Food Safety Learning: New Database Establishing SMART Food Safety and Quality Objectives; The current SQF Assessment Database - an audit management Top 10 Non-Conformities Raised and NOT Raised by system - has proven cumbersome and to be a competitive Auditors disadvantage for SQFI. Consequently, SQFI has partnered with • March 2015: A Practical Approach to Root Cause ReposiTrak to develop a new simplified directory approach that Analysis permits CBs to manage their own programs. Once complete, • April 2015: Effective Strategies for Evaluating and the audit data will be housed in the new system, significantly Responding to an Environmental Positive increasing SQFI’s capacity to report trends and data important to • May 2015: Assessing and Fostering Organizational Food the compliance and integrity of our program. Pilots for the new Safety Culture database started in 2015, with full launch expected in Q2 of 2016. • June 2015: Integrated Pest Management in Food Processing Facilities • July 2015: Building a Quality Program • August 2015: The How’s and Why’s of Effective Management Review • November 2015: Ethical Sourcing 2.0 and why YOU need it • Link to the SQFI YouTube Channel
2015 SQFI Infographics: • “Why the SQF Program” • “4 Easy Steps to Find out if your Supplier is SQF Certified” • “8 Steps to SQF Certification” • “SQFI Compliance and Integrity Program (CIP)” • “Which Training is Right for Me?”
White Papers and Comparisons: • SQF Level 2 – Final Preventative Controls for Human Food Rule Comparison, Modules 2 & 11 • SQF Level 2 – Final Preventative Controls for Human Food Rule Comparison, Modules 2 & 11 – EXECUTIVE SUMMARY • Hogan Lovells Memo
28 FMI AISLE BY AISLE - REFLECTIONS ON 2015 FOOD MARKETING INSTITUTE STAFF
Leslie Sarasin Monicque Gardner Hannah Walker MEMBER SERVICES, EDUCATION, Debbie Stewart President & CEO Customer Service Representative/ Director, Government Relations MEETINGS & MARKETING Manager, Registrant Services [email protected] Receptionist [email protected] Dagmar Farr [email protected] (202) 220-0890 [email protected] (202) 220-0630 Senior Vice President, Member (202) 220-0828 (202) 220-0600 Cidney McNeil Michael Green Services Marc Thomas Manager, Executive Office Cathy Sidbury Assistant, State Government [email protected] Manager, Meeting Services & Operations Assistant, Accounts Payable Relations (202) 220-0619 Industry Services [email protected] [email protected] [email protected] Toni Mascaro [email protected] (202) 220-0620 (202) 220-0850 (202) 220-0605 Vice President, Convention & (202) 220-0804 George Green Travis Stevenson Meetings Services INDUSTRY RELATIONS & Christina Bittar General Counsel Assistant, Operations [email protected] BUSINESS DEVELOPMENT Marketing Specialist [email protected] [email protected] (202) 220-0819 [email protected] 202-220-0613 (202) 220-0845 Mark Baum Carol Abel (202) 220-0608 Senior Vice President, Industry Van Thomas Vice President, Education COMMUNICATIONS, HEALTH & Relations & Chief Collaboration Teena Pham Assistant, Accounts Receivable [email protected] WELLNESS & FMI FOUNDATION Officer Marketing Specialist [email protected] (202) 220-0730 [email protected] [email protected] Sue Borra (202) 220-0755 Senior Vice President, (202) 220-0706 Amanda Bond-Thorley (202) 220-0608 Director, Education Communications and Strategic FOOD SAFETY PROGRAMS Doug Baker Valencia Covington [email protected] Planning Vice President, Private Brands Assistant, Registrant Services Hilary Thesmar (202) 220-0606 [email protected] [email protected] [email protected] Vice President, Food Safety (202) 220-0654 (202) 220-0719 Lucas Darnell (202) 220-0662 Programs Director, Member Services David Fikes [email protected] Margaret Core Jessica Maimon [email protected] Vice President, Consumer/ (202) 220-0658 Vice President, Industry Events Assistant, Member Services (202) 220-0675 Community Affairs & [email protected] [email protected] Gwen Lee Communications (202) 220-0816 Laurie Gethin (202) 220-0652 Senior Manager, Food Safety [email protected] Director, Education Programs Rick Stein John Lezcano (202) 220-0720 [email protected] [email protected] Vice President, Fresh Foods Graphic Designer (202) 220-0715 Heather Garlich (202) 220-0661 [email protected] [email protected] Senior Director, Media & Public (202) 220-0700 Ryan Orton (202) 220-0621 Ashley Eisenbeiser Relations Director, Marketing Manager, Food Safety & Technical Pat Walsh [email protected] [email protected] SAFE QUALITY FOOD INSTITUTE Services Vice President, Supply Chain & Chief (202) 220-0616 (202) 220-0814 (SQFI) [email protected] Business Development Officer Sue Wilkinson (202) 220-0689 [email protected] Matt Grizzard Robert Garfield Senior Director, Information Service (202) 220-0703 Director, Membership Senior Vice President, SQFI and Research GOVERNMENT & PUBLIC AFFAIRS [email protected] [email protected] Ken Burris [email protected] (202) 220-0677 (202) 220-0633 (202) 220-0666 Jennifer Hatcher Director, FMI Connect Sales Senior Vice President, Government & [email protected] Ben Quigley Leann Chuboff Andrea Miller Public Affairs (202) 220-0655 Director, Convention & Meeting Senior Technical Director, SQFI Senior Manager, Database Services [email protected] Services [email protected] Peter Collins [email protected] (202) 220-0734 [email protected] (202) 262-6697 Director, Business Development (202) 220-0785 (202) 220-0716 Stephanie Barnes [email protected] John Schulz Kelli Windsor Regulatory Counsel (202) 220-0737 Suzanne George Senior Director, SQFI Business Manager, Member & Digital [email protected] Senior Manager, Education Operations Elizabeth Colangelo Communications (202) 220-0614 [email protected] [email protected] Manager, FMI Connect Sales [email protected] (202) 220-0820 (202) 220-0668 (202) 220-0673 Andrew Harig Administration Director, Government Relations [email protected] Gladys Swearingen Kristie Grzywinski Senior Manager, Member Services FINANCE [email protected] (202) 220-0759 Senior Technical Manager, SQFI (202) 220-0628 [email protected] [email protected] Charmaine Wiggins Sam Dicarlo (202) 220-0641 (202) 341-7932 Senior Vice President, Finance & Steven Harris Manager, Total Store Collaboration CFO Director, Policy Development & [email protected] Alexa Antonuk Sarah Malenich [email protected] Regulatory Compliance (202) 220-0702 Manager, Marketing Senior Manager, SQFI Marketing [email protected] [email protected] and Sales (202) 220-0750 Adell Cokley (202) 220-0632 (202) 220-0673 [email protected] Administrator, Industry Relations Diane Gill (202) 220-0660 Senior Director, Finance Robert Rosado [email protected] Colleen Bailey [email protected] Director, Government Relations (202) 220-0709 Manager, Meeting Services Dylan Calmes [email protected] [email protected] Specialist, SQFI IT Systems (202) 220-0757 Rob Wilson (202) 220-0642 (202) 220-0704 [email protected] Assistant, FMI Connect Sales Stephanie Simpson (202) 220-0773 Director, Human Resources Julie Schrei [email protected] Heather Cain [email protected] Director, Political Affairs (202)220-0688 Manager, Meeting Services Leslie Jones (202) 220-0767 [email protected] [email protected] Assistant, SQFI Customer Relations (202) 220-0636 (202) 220-0815 [email protected] Michael Coles (202) 220-0714 Staff Accountant Elizabeth Tansing Jordan Pietrak [email protected] Director, State Government Relations Manager, Education (202) 220-0754 [email protected] [email protected] (202) 220-0708 (202) 220-0668
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