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Let the Holidays Begin! Big,Bold Jewels Your Own Shopping the World
D D NOVEMBER/DECEMBER 2013 NOVEMBER/DECEMBER Big, Bold Your Own Shopping ...Let the Jewels Private Caribbean the World Holidays Begin! p236 p66 p148 PERSONALBEST the business of scent A Whiff of Something Real As mass-produced perfumes become the new normal, the origin of a fragrance is more important than ever. TINA GAUDOIN reports from Grasse, the ancient home of perfume and the jasmine fields of Chanel No 5. oseph Mul drives his battered pickup into the dusty, rutted field of Jasminum gran- diflorum shrubs. It is 9 A.M. on a warm, slightly overcast September morning in Pégomas in southern France, about four miles from Grasse, the ancient home of Jperfume. In front of Mul’s truck, which is making easy work of the tough ter- rain, a small army of colorfully dressed pickers, most hailing from Eastern Europe, fans out, backs bent in pursuit of the elusive jasmine bloom that flowers over- night and must be harvested from the three-foot-high bushes before noon. By lunchtime, the petals will have been weighed by Mul, the numbers noted in the ledger (bonuses are paid by the kilo), and the pickers, who have been working since before dawn, will retire for a meal and a nap. Not so for Mul, who will oversee the beginnings of the lengthy distillation technique of turning the blooms into jasmine absolute, the essential oil and vital in- gredient in the world’s most famous and best- selling fragrance: Chanel No 5. All told, it’s a labor-intensive process. One picker takes roughly an hour to harvest one pound of jasmine; 772 pounds are required to make two pounds of concrete—the solution ARCHIVE ! WICKHAM/TRUNK ! MICHAEL !"! LTD ! NAST ! The post–World War II era marked the beginning of mass fragrance, when women wore perfume for more than just special occasions. -
New Launches News
the scent post A MONTHLY UPDATE ON THE LATEST FRAGRANCE NEWS new launches top new videos poison girl roller pearl | DIOR les merveilleuses ladurée arizona coco mademoiselle intense english fields LADURÉE PROENZA SCHOULER CHANEL JO MALONE NEW FRAGRANCE NEW FRAGRANCE RANGE EXTENSION LIMITED EDITION news arizona | PROENZA SCHOULER elevator music hermè s creates a sense of miller harris’ concept meta cacti the fragrance created by ritual around its scents store heightens the by chiaozza byredo and off-white senses in canary wharf x régime des fleurs x | brrch floral coco mademoiselle edp intense CHANEL FRAGRANCE NEWS hermessence Hermès creates a sense of ritual around its scents Fashion house Hermès is expanding its perfume offering with a new range consisting of eaux de toilette and essences de parfum scents. Part of its Hermessence collection, the oil-based essences de parfum mark a departure for the brand, which has until now only created the lighter eaux de toilette. Intended to be worn either as a base for other fragrances or on their own, the fragrances add an additional layer to the ritual of putting on perfume, an idea explored in the Multisensory Beauty microtrend. The musk-based scent profiles, Cardamusc and Musc Pallida, draw on cardamom and iris oils, both of which are known for their wellness properties, including use as a decongestant. In line with Psychoactive Scents, as the wellness and beauty sectors become increasingly entwined, brands are exploring new ways to combine the properties of essential oils with high-end scents. FRAGRANCE NEWS miller harris’ concept store heightens the senses A very vibrant force has landed in Cabot Place, Canary Wharf. -
Land of Horses 2020
LAND OF HORSES 2020 « Far back, far back in our dark soul the horse prances… The horse, the horse! The symbol of surging potency and power of movement, of action in man! D.H. Lawrence EDITORIAL With its rich equine heritage, Normandy is the very definition of an area of equine excellence. From the Norman cavalry that enabled William the Conqueror to accede to the throne of England to the current champions who are winning equestrian sports events and races throughout the world, this historical and living heritage is closely connected to the distinctive features of Normandy, to its history, its culture and to its specific way of life. Whether you are attending emblematic events, visiting historical sites or heading through the gates of a stud farm, discovering the world of Horses in « Normandy is an opportunity to explore an authentic, dynamic and passionate region! Laurence MEUNIER Normandy Horse Council President SOMMAIRE > HORSE IN NORMANDY P. 5-13 • normandy the world’s stables • légendary horses • horse vocabulary INSPIRATIONS P. 14-21 • the fantastic five • athletes in action • les chevaux font le show IIDEAS FOR STAYS P. 22-29 • 24h in deauville • in the heart of the stud farm • from the meadow to the tracks, 100% racing • hooves and manes in le perche • seashells and equines DESTINATIONS P. 30-55 • deauville • cabourg and pays d’auge • le pin stud farm • le perche • saint-lô and cotentin • mont-saint-michel’s bay • rouen SADDLE UP ! < P. 56-60 CABOURG AND LE PIN PAYS D’AUGE STUD P. 36-39 FARM DEAUVILLE P. -
Storied Perfume for Mystery Writers, Fragrance Is Often the Most Telltale Clue Left Behind at the Scene of a Crime
latimes.com LA STO RIES LA STYLE LA LIVING LA CULTURE LA BLO G S LA VIDEO S INSIDE L.A. BROWS E Past Issues Topics SEARCH S E P T E M B E R 2 0 1 1 Storied Perfume For mystery writers, fragrance is often the most telltale clue left behind at the scene of a crime UNCOMMON SCENTS In the early stages of evolution, humans whose noses excelled at tracking prey—and could lead their tribe to water and alert it to big, musky predators—were rewarded with both survival and mates. DENISE HAMILTON Scientists say that while we can still distinguish up to 50,000 smells, the need for keen sniffers has dwindled in real life. And yet it flourishes in literature—especially crime fiction, where authors utilize fragrance as clues, psychological triggers and objects of obsession. Best known of the books is probably Patrick Süskind’s 1985 novel (and subsequent movie) Perfume: The Story of a Murderer, about an 18thcentury French idiot savant with olfactory perfect pitch who whips up a scent from the essence of a beautiful virgin that he has sniffed out in a secluded private garden, and the resulting odor is able to bewitch people into doing his bidding. Perfume is redolent with antique apothecaries, fragrant Grasse flower fields and enfleurage, the process of using odorless fats to capture the fragrant compounds that are exuded by plants. But crime novels featuring perfumes reach back to the 1920s and ’30s, the golden age of the classic French perfume houses. When sleuth Philo Vance sniffs the nozzle of an atomizer in a murdered lady’s bathroom in 1934’s Casino Murder Case, author S.S. -
Coco Chanel's Comeback Fashions Reflect
CRITICS SCOFFED BUT WOMEN BOUGHT: COCO CHANEL’S COMEBACK FASHIONS REFLECT THE DESIRES OF THE 1950S AMERICAN WOMAN By Christina George The date was February 5, 1954. The time—l2:00 P.M.1 The place—Paris, France. The event—world renowned fashion designer Gabriel “Coco” Cha- nel’s comeback fashion show. Fashion editors, designers, and journalists from England, America and France waited anxiously to document the event.2 With such high anticipation, tickets to her show were hard to come by. Some mem- bers of the audience even sat on the floor.3 Life magazine reported, “Tickets were ripped off reserved seats, and overwhelmingly important fashion maga- zine editors were sent to sit on the stairs.”4 The first to walk out on the runway was a brunette model wearing “a plain navy suit with a box jacket and white blouse with a little bow tie.”5 This first design, and those that followed, disap- 1 Axel Madsen, Chanel: A Woman of her Own(New York: Henry Holt and Company, 1990), 287. 2 Madsen, Chanel: A Woman of her Own, 287; Edmonde Charles-Roux, Chanel: Her Life, her world-and the women behind the legend she herself created, trans. Nancy Amphoux, (New York: Alfred A. Knopf, Inc., 1975), 365. 3 “Chanel a La Page? ‘But No!’” Los Angeles Times, February 6, 1954. 4 “What Chanel Storm is About: She Takes a Chance on a Comeback,” Life, March 1, 1954, 49. 5 “Chanel a La Page? ‘But No!’” 79 the forum pointed onlookers. The next day, newspapers called her fashions outdated. -
Representations of the Olfactory Concept in Advertising: a Case Study
Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 16 (1): 80-93, 2018 Brînduşa-Mariana AMALANCEI “Vasile Alecsandri” University of Bacău (Romania) Representations of the Olfactory Concept in Advertising: A Case Study Abstract: The analysis of a perfume advertising image can be done from multiple perspectives, the endeavors to provide possible reading paths and interpretations being among the most diverse in the literature. Whether it is to meet the consumers’ psychological desires, to relate to fashion trends, or to create a rare scent, perfume advertising is a real challenge, which often needs to be answered just by juxtaposing an image and the product name. Our paper highlights the way in which the correlation between the visual and olfactory forms of perfumes is attempted, through product name, vial, characters, context and text (Julien 1997). Because in many advertisements the perfume is replacing the character, we chose as a case study an advertising image that we consider illustrating in this respect, that of the new olfactory creation of Chanel, Gabrielle, which appeared in September 2017. We have to mention that the launch of this product has been marked by the appearance of homage articles in glossy magazines, which contributes, through the information provided, to a better understanding of the message the advertisement transmits. Keywords: image, visual identity, olfactory concept, olfactory memory, brand name, perfume name, perfume bottle, advertising context 1. Fragrances ‒ Vectors of Communication Considered a privileged way of communication, perfumes are an identity mark (Vettraino-Soulard 1992, 106). We can often hear in advertisements about perfumes for strong women, perfumes that suit active women, perfumes for romantic women, etc. -
Affaire Carvalho : Un an Ferme Pour L'ex-Associé De Romeyer
ASSE PAGE 22 Affaire Carvalho : un an ferme pour l’ex-associé de Romeyer 136546800 Vendredi 8mars • 20h Soirée des femmes Soirée dansante & Spectacle chorégraphique Buffets et boissons Réservations àl’Escargot d’Or AVOLONTÉ 40 € 04 77 41 24 04 Édition Saint-Étienne 42G Mercredi 20 février 2019 - 1,10 € LUCKY Imprimerie • 04 77 36 77 65 • ST CYPRIEN • Ne pas jeter sur la voie publique TENTATIVE DE SUICIDE À SAINT-ÉTIENNE Claude Borrel n’a écouté que son courage pour porter secours à une jeune femme de 22 ans qui menaçait d’en finir. Photo LE PROGRÈS / Sonia BARCET PAGE 9 FRANCE SAINT-ÉTIENNE / TARENTAIZE Sept mois après le Micros dans les début de l’affaire, rues : une législation Alexandre Benalla encadrée mais… placé en détention provisoire PAGE 13 La violation de la vie privée en question. Photo Josette GENTE PAGE 6 SAINT-ÉTIENNE ÀDÉCOUVRIR Salon de la pêche à la sans modération mouche ce week-end Lesbonsconseils pour choisir, conserveretdégusterson vin. CONSEILS PRATIQUES ET ACCESSOIRES ACCORD METS/ VIN 148 VINS SÉLECTIONNÉS VOTREMAGAZINEDE230 PAGES EN VENTE CHEZ VOV O TRT R EME M ARA R CHC H AANDN D DED E JOURJ O U R NAN A UXU X -88 €5€ 5 0 . Photo LE PROGRÈS / Philippe TRIAS L’abus d’alcool est dangereux pour la santé,consommez avec modération 134798700 PAGE 32 2 ACTU LE FAIT DU JOUR SOCIÉTÉ Le « Kaiser » de la haute couture s’est éteint à 85 ans Karl Lagerfeld, grand crêpe noir sur la mode Le directeur artistique de la maison Chanel est mort mardi à l’Hôpital américain de Neuilly où il avait été admis en urgence } lundi soir. -
Trade Mark Decisions (O/223/17)
O-223-17 TRADE MARKS ACT 1994 IN THE MATTER OF APPLICATION NO. 3139335 BY COCO’S LIBERTY LTD TO REGISTER THE TRADE MARK Coco’s Liberty IN CLASS 14 AND IN THE MATTER OF OPPOSITION THERETO UNDER NO. 406269 BY CHANEL LIMITED Background and pleadings 1) Coco’s Liberty Ltd (“the applicant”) applied to register under no 3139335 the mark “Coco’s Liberty” in the UK on 5 December 2015. It was accepted and published in the Trade Marks Journal on 18 December 2015 in respect of the following list of goods: Class 14: Jewellery, precious stones; Jewellery being articles of precious metals; Jewellery being articles of precious stones; Jewellery chain of precious metal for anklets; Jewellery chain of precious metal for necklaces; Jewellery coated with precious metal alloys; Jewellery coated with precious metals; Jewellery containing gold; Jewellery fashioned from bronze; Jewellery fashioned from non-precious metals; Jewellery fashioned of precious metals; Jewellery fashioned of semi-precious stones; Jewellery for personal adornment; Jewellery for personal wear; Jewellery in non-precious metals; Jewellery in semi-precious metals; Jewellery incorporating diamonds; Jewellery incorporating precious stones; Jewellery made from gold; Jewellery made from silver; Jewellery made of bronze; Jewellery made of non-precious metal; Jewellery made of precious metals; Jewellery made of precious stones; Jewellery made of semi-precious materials; Jewellery products; Jewellery rope chain for anklets; Jewellery rope chain for bracelets; Jewellery rope chain for necklaces; Jewellery plated with precious metals; Jewellery; Jewellery in precious metals; Jewellery of precious metals; Jewellery boxes. 2) Chanel Limited (“the opponent”) opposes the mark on the basis of section 5(2)(b), of the Trade Marks Act 1994 (“the Act”). -
Gabrielle Chanel, Fashion Manifesto by Lili Tisseyre
www.smartymagazine.com Gabrielle Chanel, Fashion Manifesto by Lili Tisseyre >> PARIS While Paris Fashion Week is in full swing, far from the usual catwalks, the Palais Galliera, dedicated to fashion, offers a sublime retrospective that celebrates the allure and vision of Chanel. The exhibition, which opened last October, could not welcome the expected public due to (re)confinement and the tribute did not have the expected echo. In those years when Paul Poiret dominated women's fashion, Gabrielle Chanel, from 1912 onwards, in Deauville, then in Biarritz and Paris, revolutionized the world of couture, printing a true fashion manifesto on the bodies of her contemporaries. SEE THE VIDEO The scenography is chronological. In the first room of the exhibition, the curator has chosen to evoke the beginnings of Coco Chanel by highlighting a few emblematic pieces, including the famous jersey sailor jacket created in 1916. Then we are invited to follow the evolution of Chanel's chic style: from the little black dresses and sporty models of the Roaring Twenties to the sophisticated dresses of the 1930s. Further on, an entire room is devoted to N°5. The flagship perfume and quintessence of the spirit of "Coco" Chanel, this fragance is celebrating its 100th anniversary this year. Dialoguing with the ten chapters dedicated to it, ten photographic portraits of Gabrielle Chanel punctuate the scenography and affirm how much the couturier still embodies the brand. Then came the war and the closure of the fashion house; the only thing that remained in Paris was the sale of perfumes and accessories at 31 rue Cambon. -
Product Placement in Movie Industry
www.pwc.com/it 2012 Product Placement in Movie Industry Strategic Insights & Fashion Apparel Case Studies Agenda Page 1 Product Placement Overview in the Movie Industry 1 2 Product Placement in Movie Industry – Fashion Apparel 10 Case studies Section 1 Product Placement Overview in the Movie Industry PwC 1 Section 1 – Product Placement Overview in the Movie Industry PwC Strategy advises fashion clients in defining their marketing strategies There is a multiplicity of channels/means from which consumers can receive messages • Fashion shows Brand Awareness Seasonal • Media (TV, magazine, etc.) Exhibitions Instruments • • Catalogues • Sponsorships • … Customer Fidelisation • Showrooms • Corporate Magazines Institutional • Testimonials Instruments • … Product Sales increase Placement • Product Placements Emotional • Star Endorsements Lifestyle activities instruments • Global Reach • Shopping experience • … • Web site, social network, blog • Trunk Shows Stimulate a Relational • Word of mouth (co-marketing) Reaction instruments • Events • … PwC 2 Section 1 – Product Placement Overview in the Movie Industry How to reach a captive and involved audience? Product placement is a way of promoting a company or a product by using movies and other types of media to advertise the product or company. Product placements are often established by an agreement between a product manufacturer and the media company, in which the media company receives economic benefit. The Product Visual Placement - the (Placed product or brand) product, service, or logo can -
Press Release: Fresh, Clean & Profoundly Sensual BLEU De
825 Seventh Avenue New York, NY 10019 Tel: 212-474-0000 Fax: 212-474-0003 Website: www.mecglobal.com Press Release: Fresh, Clean & Profoundly Sensual BLEU de CHANEL Contact: Kisha S. Facey (0730) June 4, 2010 Picture it... Paris, France in the 1930’s. The beautiful Eiffel Tower in the background and the Louvre filled with exquisite art paintings. The famed soprano opera singer Jane Bathori can be heard throughout the cafes. The French natives are buzzing about the new women’s fragrance developed by Borjois Paris, “Soirée à Paris” (Evening in Paris). An unforgettable provocative fragrance with a rich floral bouquet and a hint of wood scents. This eau de perfume deemed to be worn by a maximum number of women all over the world. Picture it… Paris, France in 2010 Chanel has re-launched the Soirée à Paris but with a twist, its for men! “Bleu de Chanel” will debut in France on August 19, 2010. It will be distributed in the U.S. on September 10, 2010. The eau de toilette spray will be offered in a 50 and 100ml bottles. The striking square cobalt blue bottle is a timeless classic yet a rare modern day romantic fragrance. Developer Jacques Polge, wanted to keep the original scent of the Soirée à Paris adding masculinity aroma. The blended Bleu de Chanel scents are various woods with added hints of nutmeg, peppermint, citrus, ginger and jasmine. This will allure just about any woman who knows a good fragrance when she smells it. The :30 commercials will begin airing in France during mid-July. -
Welcome to Madrid
Welcome to Madrid Bold and revolutionary, this designer dared to “masculinise” the female wardrobe, introducing suits or knitwear –until then exclusively used for men- to provide an escape for women from the attire of the 20th century. The legendary Coco Chanel was ahead of her time, envisioning a free and independent woman, in need, above all, of comfortable garments. Chanel’s pieces are as mythical as their creator: the rimmed tweed jacket, the beige sling-back with black toecap or the eternal perfume Chanel Nº5. Her boutiques all over the world display her tradition and legacy, including the one on calle Ortega y Gasset, where harmony and minimalism come together to create a spaciousness that grants life to the creations. The label’s spacious Madrid store is 450 m2 in size, spread over three floors, where you can find fashion, glasses, perfumes and beauty products, watches, and jewellery. Since 1983, haute couture and prêt à porter under the double C brand come from the hand of Karl Lagerfeld who, as rebellious as his predecessor, reinvents and refreshes with each collection the spirit of the former, yet immortal, “Mademoiselle Chanel”. When the designer died in 2019, Virginie Viard, Lagerfeld’s right hand for more than 30 years, took over his post. Interest data Address Tourist area Calle de Jose Ortega y Gasset, 16 28006 Barrio de Salamanca Telephone Web (+34) 91 431 30 36 http://www.chanel.com Metro Bus Núñez de Balboa (L5, L9), Serrano (L4), 1, 5, 9, 14, 19, 27, 45, 51, 74, 150 Velázquez (L4) Cercanías (Local train) Type Madrid-Recoletos Moda Opening times Mon – Sat: 11:00am –7:00pm.