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Travel Trailer Sales Lead Robust Market Growth

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Travel Trailer Sales Lead Robust Market Growth RV Dealer Mark Bretz is SBA’s Montana Small Business Person of the Year page 20 APRIL 2017 Travel Trailer Sales Lead Robust Market Growth page 14 The Face of Camping’s Future? See which brands and manufacturers have the biggest market shares pages 15-17 Younger generations are enthusiastic about the outdoors page 10 ALSO: Certified/Recertified Update page 24 Profile of Certified RV Rental Market: An Parts Manager Allen page 25 Overlooked Opportunity? Cockcroft page 18 2 RV EXECUTIVE TODAY 4 RV EXECUTIVE TODAY C O N T E N T S April 2017 10 10 Latest KOA Camping Report is Breath of Fresh Air More Americans are camping – and for longer periods of time – according to KOA’s annual study. Millennials and Gen Xers are now the largest demographic groups, but even Generation Z teenagers are enthusiastic about camping. Also: A closer look at RV camping. 14 14 Travel Trailer Sales Rocket 16% in 2016, Surpass 240,000 Units Almost all segments of the RV market grew, but travel trailer sales hit it out of the park. 15 Jay Flight Still Tops in Travel Trailers Find out which other brands dominated their markets in this annual report. 15 16 Forest River, Keystone Keep Their Number One Positions in Travel Trailers, Fifth Wheels Forest River sold a quarter of all travel trailers last year, and Keystone sold slightly less than a quarter of all fifth wheels. 18 18 RV Rentals – An Overlooked Opportunity? RV rental operations are scrambling to keep up with consumer demand, but some dealers remain on the sidelines. Also: Tips for getting started, plus how to cater to international visitors. 24 24 Certifiably Professional: A Quarterly IN EVERY ISSUE: Update of Who Earned Certification/ 6 Looking ahead Recertification 7 Chairman’s report 8 Officers, directors, and Here’s the latest list of dealership employees to delegates be recognized by the Society of Certified RV 9 QuickTakes Professionals. 31 RVDA endorsed products 32 Mike Molino RV Learning ALSO: Center contributors 34 RV industry’s training calendar 25 Profile of Certified Parts Manager Allen Cockcroft 34 Advertisers index APRIL 2017 5 D A RV EXECUTIVE TODAY E H Outdoor Recreation President: A Phil Ingrassia, CAE G Industry Is Stepping N I Vice President for K Forward in Washington O Administration: By Phil Ingrassia, CAE, president O Ronnie Hepp, CAE L Editor: s great as business has been for the • Prioritizing recreation-related infrastruc - Mary Anne Shreve RV industry over the past few years, ture improvements in federal agency Graphic Designer: tAhere are outside factors that do impact our budgets Ginny Walker business. That’s why one of RVDA’s key • Establishing more public-private part - organizational values is advocating on nerships to address maintenance public policy issues that affect RV dealers, backlogs on public lands RVDA STAFF and it’s why we’re excited about the forma - Chuck Boyd • Achieving better balance between Dealer Services Manager tion of the Outdoor Recreation Industry recreation and conservation in federal Roundtable (ORIR) with RVIA, NMMA, and Hank Fortune agency decisions Director of Finance many others. Jeff Kurowski Putting the business of outdoor recre - • Developing and deploying a digital Director of Industry Relations ation front and center is important in today’s information strategy for outdoor recre - Paul Roberts political environment. In an era of shrinking ation on federal lands Field Representative federal budgets, many departments that The groups coming together through Julie Anna Newhouse manage public lands vital to outdoor recre - ORIR represent diverse outdoor recreation Marketing Manager ation are rewarded for closing camp - Eric Sisk interests and have found common ground in Marketing Communications Specialist grounds, reducing hours of operation, and many areas when it comes to trying to Brett Richardson, Esq., CAE limiting access. This goes on despite the fact change the mindset of those charged with Director of Legal and that recreation is the leading revenue driver managing our public lands. “As an outcome Regulatory Affairs for many national parks and forests. of cuts in federal spending, many federal Terri Whiteside Accounting Clerk Dealers across the country are well agencies are reducing or eliminating recre - aware of the need to modernize camp - Dan Lopez ational opportunities,” says ORIR member Business Development Consultant grounds on federal lands and improve and Archery Trade Association President Jay roads and bridges in national parks and McAninch. “The ORIR member industries MIKE MOLINO RV LEARNING CENTER STAFF forests. Allowing public-private partnerships believe this is tragic, and are offering Karin Van Duyse to bring campgrounds up to today’s stan - private investments on public lands as a Chief dards will alleviate some of the budget way to provide all Americans with the Liz Fleming problems on federal lands, help revive the chance to recreate outdoors – an Education Coordinator economy in many rural “gateway” commu - American birthright. Our industry’s view is Tony Yerman RV Service Consultant nities, and provide more opportunities for this is a much-needed stimulus for the ––––––––––––––––––––––––––––––––––– owners of the hundreds of thousands of federal lands, which are sorely lacking in Isabel McGrath new RVs that are sold each year. welcoming our citizens outdoors.” Technician Certification Registrar Earlier this year, I was talking to These well-attended briefings have RV Executive Today is published monthly by the California dealers at the CalRVDA annual opened doors to improved communication Recreation Vehicle Dealers Association of meeting – folks who are at ground zero of America at 3930 University Drive, Fairfax, VA and partnerships between ORIR and 22030-2515. Periodicals postage paid at Fairfax, attempts to limit access. Closing off areas Congressional offices that will continue to VA 22030 USPS No. 062450. Issued monthly to all RVDA members as a membership benefit paid used by off-highway vehicles (OHVs) limits raise lawmakers’ awareness of the impor - for by their dues. their use and affects dealers who sell toy tance of outdoor recreation and encourage Postmaster please send address changes to: haulers. ORIR has made it clear that it’s actions to improve recreational opportuni - RV Executive Today , 3930 University Drive, Fairfax, VA 22030-2515 The annual subscription important to protect our national public ties on America’s public lands and waters. rate of $30 is a part of membership dues. lands, but it’s also important to balance RVDA will keep members informed on Editorial/Business Office: protection with common sense and respon - these important issues moving forward and 3930 University Drive, Fairfax, VA 22030-2515 sible use. will be in touch when it’s time for you to get Phone (703) 591-7130 FAX (703) 359-0152 Last month, ORIR briefed involved in these issues driving the future of RV Executive Today (ISSN #1088-873X) Congressional representatives on some of outdoor recreation in Volume 21, Issue 4 its priorities, including: the United States. For advertising information contact: Julie Newhouse, marketing manager (703) 591-7130 x 103 6 RV EXECUTIVE TODAY C H A I R M A N ’ S R The Value of Dealer Associations E P By Darrel Friesen, chairman O R T he first quarter is over, and I hope it was good for Teveryone. Now spring is sprung and our season is “Each state has different laws and issues, starting in full, and with that comes the hectic RV show and what’s important and relevant in one schedule. Good luck, and good selling. I recently got back from the California RV Dealers state may not be in another.” Association (CalRVDA) convention and was excited to see dealers attending for education and learning about local and state issues and to spend time with our sponsors and on the coasts have very different views on RV delivery industry partners. freight charges. Looking back on it made me think about state and Like most state departments, the California Department local dealer associations. RVDA does a lot for dealers on of Motor Vehicles (DMV) has a national association a national level, but there are things that it doesn’t do, for (American Association of Motor Vehicle Administrators) that various reasons, on the state and local levels. It’s not a shares ideas and programs, so what happens in California matter of either/or but of both working together to help or New York can spread inland across the country. That’s and protect dealers at all levels. Our California state asso - one reason it’s so important for state associations to be ciation helps in legislation, lobbying efforts and advocacy aware and lobby what is going on to protect dealers. at the state capital, and promotion of the RV industry Almost 25 years ago, some California dealer vision - within the state. aries realized that dealers needed to band together to fight Some state associations also manage retail RV shows. some of the harmful legislation that was being aimed at These duties and oversights are complimentary and benefi - our voiceless industry in Sacramento. They got together cial to all dealers. and turned to RVDA for help. RVDA helped organize the The national RVDA does not, and cannot, get involved state association, and to this day we have a very special in state laws and legislation issues, although we are here to (but independent) relationship. RVDA provides support for inform and advise. Each state has different laws and issues, CalRVDA dues collection, dealer lists, and information on and what’s important and relevant in one state may not be upcoming legislation that can affect California dealers. in another. So it’s difficult for a national association to take I encourage ALL dealers who aren’t involved in their blanket positions on issues where there may not be a state associations or who don’t have one to get involved.
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