Tournament of Roses® 2019 Statistics & Data
Rose Parade® Presented by Honda Individual Viewership...... 37 Million* Household Viewership...... 27 Million* Local Broadcast Household Viewership...... 1.9 Million
Twitter (@roseparade)...... 18,900 Facebook (/roseparade)...... 77,900 Instagram (@roseparade)...... 17,900 Page Views (tournamentofroses.com)...... 2,200,000 1/3/2018-1/2/2019 Rose Bowl Game® Presented by Northwestern Mutual
Household Viewership...... 16.7 Million** Rating...... 9.7** (Exclusive broadcaster of the Rose Bowl Game) Twitter (@rosebowlgame)...... 50,800 Facebook(/rosebowlgame)...... 16,700 Instagram (@rosebowlgame)...... 14,100
Printed Programs Rose Parade...... 50,000 Rose Bowl Game...... 20,800 Tournament of Roses Event App Active Users...... 7,200 Screen Views...... 511,900
Event Attendance (estimated) Bandfest...... 11,700 Decorating Places...... 21,400 Equestfest...... 3,200 Post Parade...... 67,500 Rose Bowl Bash...... 11,000 Rose Bowl Game...... 91,900 Rose Parade...... 700,000 Sip and Savor...... 14,300 Rose Parade Participants Bands...... 24 Equestrian Units...... 18 Floats...... 42 Tournament Entries...... 4 (Non-float entries)
*As reported by The Nielsen Company **As reported by ESPN Economic Impact
The combined economic impact of the 2018 Rose Parade and Rose Bowl Game was estimated at $198 Million The study, conducted by Enigma Research Corporation, estimated event-related spending from a variety of resources including spectators, participants and event operations. • Individually, parade impact estimated at $142.8M and game at $68.0M*
*The combined impact is lower than the individual sums due to many non-local spectators attending both events
Other Highlights active year-round volunteer 935members /35 members
contribute over hours
8 0,000 annually and serve on one of THIRTY ONE operating committees
In the Community
• The Tournament of Roses Association and the Tournament of Roses Foundation annually donates over $550,000 to select organizations and individuals within the Greater Pasadena Area.
• From the 2018 Rose Bowl Game, the Tournament of Roses contributed $94.7 Million to America’s Colleges and Universities.
• Since its inception the Tournament of Rose Foundation has awarded over $3 Million to more than 200 local organizations.