Tournament of Roses® 2019 Statistics & Data Rose Parade® Presented by Honda Individual Viewership.....................................................37 Million* Household Viewership...................................................27 Million* Local Broadcast Household Viewership................1.9 Million Twitter (@roseparade)..........................................................18,900 Facebook (/roseparade).....................................................77,900 Instagram (@roseparade)....................................................17,900 Page Views (tournamentofroses.com)................2,200,000 1/3/2018-1/2/2019 Rose Bowl Game® Presented by Northwestern Mutual Household Viewership...............................................16.7 Million** Rating................................................................................................9.7** (Exclusive broadcaster of the Rose Bowl Game) Twitter (@rosebowlgame)................................................50,800 Facebook(/rosebowlgame)...............................................16,700 Instagram (@rosebowlgame).............................................14,100 Printed Programs Rose Parade..........................................................................50,000 Rose Bowl Game................................................................20,800 Tournament of Roses Event App Active Users.................................................................................7,200 Screen Views...........................................................................511,900 Event Attendance (estimated) Bandfest......................................................................................11,700 Decorating Places.................................................................21,400 Equestfest...................................................................................3,200 Post Parade..............................................................................67,500 Rose Bowl Bash......................................................................11,000 Rose Bowl Game...................................................................91,900 Rose Parade........................................................................700,000 Sip and Savor..........................................................................14,300 Rose Parade Participants Bands..................................................................................................24 Equestrian Units.............................................................................18 Floats..................................................................................................42 Tournament Entries........................................................................4 (Non-float entries) *As reported by The Nielsen Company **As reported by ESPN Economic Impact The combined economic impact of the 2018 Rose Parade and Rose Bowl Game was estimated at $198 Million The study, conducted by Enigma Research Corporation, estimated event-related spending from a variety of resources including spectators, participants and event operations. • Individually, parade impact estimated at $142.8M and game at $68.0M* *The combined impact is lower than the individual sums due to many non-local spectators attending both events Other Highlights active year-round volunteer 935members /35 members contribute over hours 8 0,000 annually and serve on one of THIRTY ONE operating committees In the Community • The Tournament of Roses Association and the Tournament of Roses Foundation annually donates over $550,000 to select organizations and individuals within the Greater Pasadena Area. • From the 2018 Rose Bowl Game, the Tournament of Roses contributed $94.7 Million to America’s Colleges and Universities. • Since its inception the Tournament of Rose Foundation has awarded over $3 Million to more than 200 local organizations. .