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Leisure Management Issue 1 2014 twitter.com/leisuremanmag www.leisuremanagement.co.uk ISSUE 1 2014 ANDY MURRAY On opening his luxury Scottish hotel MoMath museum Fall in love with maths For full functionality please view in Adobe Reader ON THE COVER Nathan Blecharczyk Airbnb co-founder on starting a travel revolution COPENHAGEN CLICK HERE TO SUBSCRIBE Mayor Pia Allerslev on getting seriously TO THE PRINT EDITION creative www.leisuremanagement.co.uk/subs LEISURE TOURISM HEALTH & FITNESS SPA SPORT ATTRACTIONS HOSPITALITY THE FUTURE OF FITNESS IS HERE THE BENCHMARK HAS BEEN SET – THE LATEST INNOVATIONS FROM GLOBAL FITNESS LEADERS LES MILLS The SMARTBAR™ has been designed The SMARTSTEP™ design combats to reduce transition time using a highly stability and safety by its unique riser advanced ‘gator’ fastening mechanism ‘lock-in’ system to help reduce slide on so plates slide straight on with no need the floor. Visual guides on the surface for clips. The hand weights and the aid foot strike and the durable product rotating plate have been designed to has been tested to withstand at least significiantly reduce strain to the wrist 2.4 million step ups. and hands - improving form and aiding muscle isolation. For more information visit: lesmillsinyourclub.com Contact: [email protected] / 0207 264 0200 BLOG.LEISUREMEDIA.COM WELL CITIES We don’t just need garden cities, we need wellness cities – it’s time to update our frames of reference ecommendations that two garden cities are built in southern England Purpose-built well cities, with to ease the UK’s housing shortage have prompted debate and triggered places to walk, exercise and political wrangling. R spend time outdoors and access However, regardless of the politics, the opportunity to build two new cities from scratch is to great facilities, would serve as a thrilling one and if it goes ahead, a once in a lifetime opportunity for the leisure and wellness industries. a model for others to follow Cities designed from the ground up, using the latest sustainable design and green technology with fully integrated leisure, would be incredible places to live. Things have moved on a long way since the last – sport, leisure, wellness and health and fitness, garden cities – Letchworth and Welwyn – were built hospitality, attractions and outdoor leisure. and even the models used more recently for the UK’s In the last 30 years, Britain has moved from an ‘New Towns’, such as Milton Keynes, Harlow and industrial to a service and leisure economy and leisure Stevenage, are no longer relevant. is now the biggest area of consumer expenditure. We need a new vision of cities for this new age of A new city built with leisure integrated into other leisure: wellness cities, not garden cities (although infrastructure such as education, transport, medical, they’ll need plenty of gardens and green spaces). commercial and retail – would create a world-class We now have a greater appreciation of the example of excellence showcasing the UK’s skills and importance of things like humanscale development, the expertise. It would also be a world first. power of architecture to create communities and the It’s recognised that in order for people to be healthy importance of integrating green space and seamlessly and lead long, happy and productive lives, wellness embedding technology. We also have the tools, skills needs to be built into day to day life. A purpose-built and knowledge to deliver something truly outstanding. wellness city [or well city] with places to walk, exercise Britain leads the world in so many related and spend time outdoors, as well as with access to disciplines: urban planning, architecture, sustainability, great facilties, would enhance quality of life, lead to advanced technology, garden design, engineering and better health and serve as a model for others to follow. the creative industries. In additon, we have world class Let’s assemble a team of experts and creative construction and surveying sectors and a great wealth thinkers from across all these disciplines, put politics of expertise in crafts and hand-building techniques. to one side and make something really exciting happen. But the most exciting part of living in a new city such as this would be the total integration of all the leisure Liz Terry, editor @elizterry Tel: +44 (0)1462 431385 www.leisuremedia.com @leisuremanmag ISSUE 1 2014 © cybertrek 2013 Read Leisure Management online leisuremanagement.co.uk/digital 3 WELCOME Airbnb co-founder Nathan Blecharczyk on changing the travel industry PAGE 36 Copenhagen’s Mayor Pia Allerslev reveals her plans for the city PAGE 70 8 People News 30 Design News 42 The American dream Andy Murray works on five star hotel, Lenny Kravitz’s hotel floor, BIG’s Schrager’s London Edition, Five Guys Joanna Lumley gets behind the Garden designs for new Montpellier museum, and Ace Hotels...the US concepts Bridge and Ken Hom’s Brazil restaurant and a funky German indoor campsite taking the UK by storm 14 Sector News 36 Nathan Blecharczyk 48 Kim Herforth Nielsen From spa to sports and technology Airbeds, selling cereal boxes and legal The co-founder of 3XN shares the to tourism, we look at the big stories battles... Blecharczyk tells us about challenges and rewards of designing across the leisure industry the ups and downs of launching Airbnb Copenhagen’s Blue Planet aquarium 4 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 1 2014 © cybertrek 2014 Tel: +44 (0)1462 431385 www.leisuremedia.com @leisuremanmag The new US concepts taking the UK by storm PAGE 42 VolunTourism’s David Clemmons speaks out from his Bolivian sickbed PAGE 56 54 Green shoots 60 Beautiful minds 70 Creative thinking Millions of European travellers are MoMath co-founders Cindy Lawrence Copenhagen’s leisure mayor on returning to the market, explains and Glen Whitney explain how they’re creating an inspiring city PhoCusWright’s Marcello Gasdia getting visitors to fall in love with maths 78 Beating the market 56 David Clemmons 66 Grand designs Insider advice on not getting stung by The VolunTourism.org founder talks cold From Auckland to Denmark, we take a the recent energy price rises showers, outbreaks of war and tropical look at some of the amazing winners of diseases with Kath Hudson the World Architecture Awards 82 Julie Moskalyk ISSUE 1 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 5 the team Email: contact’s full name @leisuremedia.com Subscriptions Denise Adams +44 (0)1462 471930 [email protected] Choose how you read Circulation Manager Leisure Management... Michael Emmerson +44 (0)1462 471932 Editor Liz Terry +44 (0)1462 431385 Managing Editor PRINT DIGITAL PDF Magali Robathan +44 (0)1117 9723101 Leisure Management is Read Leisure The magazine is also Contributors available in glossy print Management free on available as a PDF Kate Cracknell on subscription. You Digital Turning Pages edition for readers +44 (0)1462 471906 can sign up any time at and enjoy extra links who want to read Kathleen Whyman leisuresubs.com and searchability offline or on tablet +44 (0)1462 471918 Head of News Jak Phillips +44 (0)1462 471938 Assistant Editor/News OTHER RESOURCES FROM LEISURE MANAGEMENT Tom Anstey +44 (0)1462 471916 leisure-kit.net Leisure Handbook leisuremanagement.co.uk Kate Corney A joint venture between Leisure Leisure Management’s website +44 (0)1462 471927 Management and sister magazine features daily leisure news and Publisher Leisure Opportunities, the Leisure jobs, as well as access to digital Chris Barnard Handbook is a reference guide for editions of Leisure Management +44 (0)1462 471907 decisionmakers across the industry. and links to other Leisure Media Display Advertising magazines and websites. Julie Badrick READ ONLINE +44 (0)1462 471919 DOWNLOAD PDF VISIT THE WEBSITE Astrid Ros +44 (0)1462 471911 Jan Williams +44 (0)1462 471909 Leisure Management E-zine Leisure Opportunities Advertising artwork The Leisure Management e-zine Our sister title focuses on news, Ed Gallagher brings the best of the weeks’ jobs and training. It has a daily +44 (0)1905 20198 news and jobs to your inbox every website, leisureopportunities.com, Design Thursday. Covering everything from an e-zine and instant alerts service. Andy Bundy sport and spa to health and fitness, +44 (0)1462 471924 attractions, tourism and hospitality. READ ONLINE Internet DOWNLOAD PDF Dean Fox SIGN UP HERE SIGN UP FOR THE EZINE +44 (0)1462 471900 Emma Harris +44 (0)1462 431385 Tim Nash leisure-kit.net Instant alerts & RSS +44 (0)1462 471917 The search engine for buyers lists Get the news as it happens and find Michael Paramore contacts and details for 5,000 out about the latest job openings +44 (0)1462 471926 suppliers. Find all the connections and tenders the second they’re Financial Admin you need to streamline your buying posted online, by signing up for our Denise Adams and get news via the weekly e-zine. free, customisable instant news +44 (0)1462 471930 alerts and RSS feeds. Credit Control VISIT THE WEBSITE Rebekah Scott SIGN UP FOR THE EZINE SIGN UP HERE +44 (0)1462 431385 6 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 1 2014 © cybertrek 2014 MORE TO ENJOY... What’s hot in Leisure Management’s sister magazines Attractions Management Health Club Management Leisure Opportunities QJoe Schott, Disneyland Paris QIs discounting attracting QVisitBritain rebuts ‘Fawlty COO, on E440m investment plans problem members? Towers’ attack by tabloids QHow the Statue of Liberty was QMartin Long, CEO of LA fitness, QFIFA World Cup
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