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CATALOGUE Flagship In a world where authenticity, tradition, and heritage are writing the innovation rulebook, we believe the Lebanese culture of rich, flavorsome, and healthy dishes will unite all food enthusiasts around the world. We are for Lebanon. For our flavors. For our people. For our spirit. We are for Leadership. For Humbleness. For Trustworthiness. For Best Quality. We believe that food tastes best when shared with family and friends. We assure that a Lebanese host will always encourage to eat a little more. We are all about legumes, fit for every meat & vegetarian lover. We believe that our flavors & spices make Lebanon unique. We believe that our history, archaeology & sceneries speak for themselves. We believe that the fusion of our legacy & values will spread the Lebanese culture across the globe the way it should be. Al Wadi LEBANON 07 The Facts About Lebanon 08 The Lebanese Culture 11 The Lebanese Cuisine 12 AL WADI 17 Al Wadi’s Story 19 Al Wadi’s Journey 21 Al Wadi’s Presence 24 GOAL and EXPERTISE 27 Al Wadi’s Goal 28 Al Wadi’s Expertise 29 QUALITY ASSURANCE 31 Leading in Quality 32 Al Wadi’s Guarantee 34 RESEARCH and DEVELOPMENT 37 Al Wadi’s Innovation 39 OUR PRODUCTS 41 Lebanese Specialties 43 Halawa & Tahina 49 Waters & Molasses 53 Canned Vegetables 57 Specialty Pickles 61 THE TABLE OF CONTACT US 64 CONTENTS 4 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 5 01 LEBANON The Facts about Lebanon The Lebanese Culture The Lebanese Cuisine ” This diminutive Mediterranean nation is a fascinating nexus point of the Middle East and the West, of tradition and modernity. It’s a place where culture and family are all-important. Its name originating from Lubnan meaning ‘white’, Lebanon’s beauty is mainly found in its great variety. This small country has an interesting diversity in history, culture, landscape, climate and altitude. ” 6 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 7 THE FACTS ABOUT LEBANON Lebanon is the 3rd smallest country in the Middle East. It has a total area of 10,452 Km2 63.3% are Agricultural Lands. Lebanese are trilingual, There are 4.5 million And around 18 million they speak Lebanese in Lebanon Lebanese outside Beirut is its capital and largest city. Lebanon it was destroyed and rebuilt 7 times Arabic, French (this is why it’s compared to The Phoenix) and English 8 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 9 THE LEBANESE CULTURE Lebanon has one of the most diverse culture in the Arab region. Our culture is mainly borrowed from different groups of people who lived in the region in the past. Phoenicians, Assyrians, Romans, Ottoman Turks, Greeks, Persians, Arabs, and the French-influenced Lebanese art, literature, music, cuisine, and architecture. The diverse attributes are seen in everyday living in Lebanon. 10 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 11 THE LEBANESE CUISINE A unique cultural history has helped to make Lebanese food the most popular of all Middle Eastern cuisines. For most of its past, Lebanon has been ruled by foreign powers that have influenced the types of food the Lebanese ate. Traditional Lebanese foods The Lebanese diet focuses on herbs, spices, and fresh ingredients, relying less on heavy Hummus is a popular creamy Lebanese sauces. Mint, parsley, oregano, garlic, allspice, dish made from chickpeas, tahini, lemon nutmeg, and cinnamon are the most common juice, olive oil, and garlic. It is nutritious, seasonings. Bread, a staple food in Lebanon, is very much satisfying and remarkable served with almost every meal, most often as in taste. It is a common homemade a loaf of flat bread, or pita. It is so crucial to the dip or appetizer, which is served with a Lebanese diet that some Arabic dialects refer platter of vegetables or bread such as to it as “esh”, meaning “life.” pita in Lebanese cuisine. It is also served as an accompaniment along with grilled The national dish, kibbeh , consists of a ground chicken, eggplant, fish, or falafel. lamb and cracked wheat paste, similar to paté. Kibbeh was originally made by harshly Tabbouleh is a wholesome vegetarian pounding the lamb and kneading in the spices salad made by combining bulgur, and wheat. tomatoes, onions, mint, parsley, and garlic and seasoned with olive oil, lemon Mezze, a variety of flavorful hot and cold dishes, juice, and salt. It was a part of the mezze is another important part of the Lebanese diet. palate traditionally, but now it has As many as forty small dishes are presented become a popular middle-eastern food at once as either appetizer or as a meal itself. representing their culture. Hummus (chickpea, sesame seed, and garlic paste), rice and meat wrapped in grape Foul Moudammas was originally a leaves, mashed beans, hot and cold salads, peasant food, but later developed into grilled seafood and meats (including kebabs, a national dish. Now, it is also a popular cooked cubes of lamb, peppers, and onions), Lebanese street food and in restaurants and pickled vegetables are most popular. it is served as a mezze. The fava beans Lebanese meals are rarely served in courses used in the preparation is available but presented all at once. Tabbouleh (a salad in various types like small, large and made with cracked wheat) and mujaddara middle-sized, which are all used to make (a lentil and rice dish) are also widely consumed. Foul Moudammas. 12 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 13 14 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 15 02 AL WADI Al Wadi’s Story Al Wadi’s Journey Al Wadi’s Presence ” Al Wadi Al Akhdar - “The Green Valley” in Arabic - is the number one food brand in Lebanon. The company was founded in 1979 with the mission to bring the Goodness of Nature to every home. Throughout the years, it became a leading Lebanese food brand worldwide with a strong presence in 20 countries. ” Catalogue | Flagship 17 AL WADI’S STORY It all started in 1979, at the time Lebanon was at war and food supply was running low. That is when Bechara Obegi and Frank Farage founded Al Wadi Al Akhdar – a name that speaks the language of the nation, and a brand the people can trust. The two partners started by using the finest ingredients to make the three staples of the Lebanese Cuisine: Hummus Tahini, Foul Moudammas, and Chickpeas. With great reception by the market, innovation, and dedication, Al Wadi Al Akhdar kept expanding to offer today more than 200 unique products belonging to over 15 different food categories. Al Wadi Al Akhdar’s exceptional flavor and distinctive touch make it the number one choice of households across Lebanon and other parts of the world. Because at the heart of every Lebanese family gathering, friends’ reunion and celebration, there’s Al Wadi Al Akhdar. 18 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 19 2014 Our Pomegranate Molasses received the Bon Appetit (US food 2013 Magazine) seal of approval. 1st brand in Lebanon to 2000s establish a presence A range of All Natural on social media. products: Waters In 2004, Al Wadi and Pomegranate Our website won the became a market Molasses was Golden award under 1990s leader in Frozen launched to satisfy the food category In 1992, Al Wadi became Vegetables. consumer needs in the Lebanese and worldwide. a market leader in Arab region Pan Arab late Between 2005 and 80’s Lebanese Specialties. Awards. 2010, our turnover in Baba Ghannouge The first brand Lebanon doubled to 1980s done the traditional to launch frozen reach 14M$. way was launched. vegetables in Lebanon. In 1979, Al Wadi was established with 3 Al Wadi was the only In 1997, Alwadi became core products: brand to roast the a market leader in Hummus Tahina, Foul eggplants, others grill. canned vegetables. Moudammas and Chickpeas. 4 new Jams were launched in the In 1984, the Dove market, shortly Processing factory followed by Tahina. fully began to manufacture our Middle Eastern Specialty. The canned vegetable category was launched. First export to the USA and France. AL WADI’S JOURNEY 20 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 21 As a brand, Al Wadi strives to continuously improve. Today We opened our own laboratory of innovation to meet the growing demand for research development. We began distributing in Morocco, Jordan and the GCC. Our products are being exported to more than 30 countries. AL WADI’S Our goal: To be the leader in Lebanese Specialties. We launched our organic range. JOURNEY 22 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 23 AL WADI’S PRESENCE Armenia, Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Egypt, France, Ghana, Iraq, Jordan, Kuwait, Lebanon, Morocco, Netherlands, Oman, Qatar, South Africa, Spain, Sweden, Switzerland, Syria, UAE, United Kingdom, USA (West Coast, East Coast, Midwest), New Zealand. - 24 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 25 03 GOAL AND EXPERTISE Al Wadi’s Goal Al Wadi’s Expertise ” Al Wadi Al Akhdar strives to promote Lebanon and its Lebanese cuisine. This combined focus on Lebanon and quality, has allowed the company to continuously develop authentic, delicious and healthy products. ” 26 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 27 OUR GOAL IS TO BE 40 YEARS OF “ EXPERTISE THE LEADER IN Lebanese Since 1979, a trusted Lebanese food expert with a long legacy in the Lebanese market. Today, our name has become synonymous with “ Lebanese cuisine. LEBANESE Experts In Lebanese Specialties Born out of a love for our culinary heritage, SPECIALTIES we have established ourselves as experts in the Lebanese table.

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