CATALOGUE Flagship In a world where authenticity, tradition, and heritage are writing the innovation rulebook,
we believe the Lebanese culture of rich, flavorsome, and healthy dishes will unite all food enthusiasts around the world.
We are for Lebanon.
For our flavors. For our people. For our spirit.
We are for Leadership.
For Humbleness. For Trustworthiness. For Best Quality.
We believe that food tastes best when shared with family and friends.
We assure that a Lebanese host will always encourage to eat a little more.
We are all about legumes, fit for every meat & vegetarian lover.
We believe that our flavors & spices make Lebanon unique.
We believe that our history, archaeology & sceneries speak for themselves.
We believe that the fusion of our legacy & values will spread the Lebanese culture across the globe the way it should be.
Al Wadi LEBANON 07 The Facts About Lebanon 08 The Lebanese Culture 11 The Lebanese Cuisine 12
AL WADI 17 Al Wadi’s Story 19 Al Wadi’s Journey 21 Al Wadi’s Presence 24
GOAL and EXPERTISE 27 Al Wadi’s Goal 28 Al Wadi’s Expertise 29
QUALITY ASSURANCE 31 Leading in Quality 32 Al Wadi’s Guarantee 34
RESEARCH and DEVELOPMENT 37 Al Wadi’s Innovation 39
OUR PRODUCTS 41 Lebanese Specialties 43 Halawa & Tahina 49 Waters & Molasses 53 Canned Vegetables 57 Specialty Pickles 61
THE TABLE OF CONTACT US 64 CONTENTS
4 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 5 01
LEBANON
The Facts about Lebanon
The Lebanese Culture The Lebanese Cuisine ”
This diminutive Mediterranean nation is a fascinating nexus point of the Middle East and the West, of tradition and modernity. It’s a place where culture and family are all-important. Its name originating from Lubnan meaning ‘white’, Lebanon’s beauty is mainly found in its great variety. This small country has an interesting diversity in history, culture, landscape, climate and altitude. ”
6 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 7 THE FACTS ABOUT LEBANON
Lebanon is the 3rd smallest country in the Middle East.
It has a total area of 10,452 Km2
63.3% are Agricultural Lands.
Lebanese are trilingual, There are 4.5 million And around 18 million they speak Lebanese in Lebanon Lebanese outside Beirut is its capital and largest city. Lebanon it was destroyed and rebuilt 7 times Arabic, French (this is why it’s compared to The Phoenix) and English
8 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 9 THE LEBANESE CULTURE Lebanon has one of the most diverse culture in the Arab region.
Our culture is mainly borrowed from different groups of people who lived in the region in the past. Phoenicians, Assyrians, Romans, Ottoman Turks, Greeks, Persians, Arabs, and the French-influenced Lebanese art, literature, music, cuisine, and architecture.
The diverse attributes are seen in everyday living in Lebanon.
10 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 11 THE LEBANESE CUISINE A unique cultural history has helped to make Lebanese food the most popular of all Middle Eastern cuisines. For most of its past, Lebanon has been ruled by foreign powers that have influenced the types of food the Lebanese ate. Traditional Lebanese foods The Lebanese diet focuses on herbs, spices, and fresh ingredients, relying less on heavy Hummus is a popular creamy Lebanese sauces. Mint, parsley, oregano, garlic, allspice, dish made from chickpeas, tahini, lemon nutmeg, and cinnamon are the most common juice, olive oil, and garlic. It is nutritious, seasonings. Bread, a staple food in Lebanon, is very much satisfying and remarkable served with almost every meal, most often as in taste. It is a common homemade a loaf of flat bread, or pita. It is so crucial to the dip or appetizer, which is served with a Lebanese diet that some Arabic dialects refer platter of vegetables or bread such as to it as “esh”, meaning “life.” pita in Lebanese cuisine. It is also served as an accompaniment along with grilled The national dish, kibbeh , consists of a ground chicken, eggplant, fish, or falafel. lamb and cracked wheat paste, similar to paté. Kibbeh was originally made by harshly Tabbouleh is a wholesome vegetarian pounding the lamb and kneading in the spices salad made by combining bulgur, and wheat. tomatoes, onions, mint, parsley, and garlic and seasoned with olive oil, lemon Mezze, a variety of flavorful hot and cold dishes, juice, and salt. It was a part of the mezze is another important part of the Lebanese diet. palate traditionally, but now it has As many as forty small dishes are presented become a popular middle-eastern food at once as either appetizer or as a meal itself. representing their culture. Hummus (chickpea, sesame seed, and garlic paste), rice and meat wrapped in grape Foul Moudammas was originally a leaves, mashed beans, hot and cold salads, peasant food, but later developed into grilled seafood and meats (including kebabs, a national dish. Now, it is also a popular cooked cubes of lamb, peppers, and onions), Lebanese street food and in restaurants and pickled vegetables are most popular. it is served as a mezze. The fava beans Lebanese meals are rarely served in courses used in the preparation is available but presented all at once. Tabbouleh (a salad in various types like small, large and made with cracked wheat) and mujaddara middle-sized, which are all used to make (a lentil and rice dish) are also widely consumed. Foul Moudammas.
12 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 13 14 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 15 02
AL WADI
Al Wadi’s Story
Al Wadi’s Journey Al Wadi’s Presence ”
Al Wadi Al Akhdar - “The Green Valley” in Arabic - is the number one food brand in Lebanon.
The company was founded in 1979 with the mission to bring the Goodness of Nature to every home. Throughout the years, it became a leading Lebanese food brand worldwide with a strong presence in 20 countries. ”
Catalogue | Flagship 17 AL WADI’S STORY It all started in 1979, at the time Lebanon was at war and food supply was running low. That is when Bechara Obegi and Frank Farage founded Al Wadi Al Akhdar – a name that speaks the language of the nation, and a brand the people can trust.
The two partners started by using the finest ingredients to make the three staples of the Lebanese Cuisine: Hummus Tahini, Foul Moudammas, and Chickpeas. With great reception by the market, innovation, and dedication, Al Wadi Al Akhdar kept expanding to offer today more than 200 unique products belonging to over 15 different food categories.
Al Wadi Al Akhdar’s exceptional flavor and distinctive touch make it the number one choice of households across Lebanon and other parts of the world.
Because at the heart of every Lebanese family gathering, friends’ reunion and celebration, there’s Al Wadi Al Akhdar.
18 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 19 2014
Our Pomegranate Molasses received the Bon Appetit (US food 2013 Magazine) seal of approval. 1st brand in Lebanon to 2000s establish a presence A range of All Natural on social media. products: Waters In 2004, Al Wadi and Pomegranate Our website won the became a market Molasses was Golden award under 1990s leader in Frozen launched to satisfy the food category In 1992, Al Wadi became Vegetables. consumer needs in the Lebanese and worldwide. a market leader in Arab region Pan Arab late Between 2005 and 80’s Lebanese Specialties. Awards. 2010, our turnover in Baba Ghannouge The first brand Lebanon doubled to 1980s done the traditional to launch frozen reach 14M$. way was launched. vegetables in Lebanon. In 1979, Al Wadi was established with 3 Al Wadi was the only In 1997, Alwadi became core products: brand to roast the a market leader in Hummus Tahina, Foul eggplants, others grill. canned vegetables. Moudammas and Chickpeas. 4 new Jams were launched in the In 1984, the Dove market, shortly Processing factory followed by Tahina. fully began to manufacture our Middle Eastern Specialty. The canned vegetable category was launched. First export to the USA and France.
AL WADI’S JOURNEY
20 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 21 As a brand, Al Wadi strives to continuously improve.
Today
We opened our own laboratory of innovation to meet the growing demand for research development.
We began distributing in Morocco, Jordan and the GCC.
Our products are being exported to more than 30 countries. AL WADI’S Our goal: To be the leader in Lebanese Specialties. We launched our organic range. JOURNEY
22 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 23 AL WADI’S PRESENCE
Armenia, Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Egypt, France, Ghana, Iraq, Jordan, Kuwait, Lebanon, Morocco, Netherlands, Oman, Qatar, South Africa, Spain, Sweden, Switzerland, Syria, UAE, United Kingdom, USA (West Coast, East Coast, Midwest), New Zealand.
- 24 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 25 03 GOAL AND EXPERTISE
Al Wadi’s Goal Al Wadi’s Expertise ”
Al Wadi Al Akhdar strives to promote Lebanon and its Lebanese cuisine.
This combined focus on Lebanon and quality, has allowed the company to continuously develop authentic, delicious and healthy products. ”
26 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 27
OUR GOAL IS TO BE 40 YEARS OF “ EXPERTISE THE LEADER IN Lebanese Since 1979, a trusted Lebanese food expert with a long legacy in the Lebanese market. Today, our name has become synonymous with “ Lebanese cuisine. LEBANESE Experts In Lebanese Specialties Born out of a love for our culinary heritage, SPECIALTIES we have established ourselves as experts in the Lebanese table. Quality and Safety Our products are prepared using the finest ingredients, the highest food standards, and the best and latest technologies to ensure top quality and safety. Brand Equity and Loyalty As a fierce leader in the Lebanese market, we aim to gain equity strength and more recognition within the food industry regionally and internationally.
28 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 29 04 QUALITY ASSURANCE
Leading in Quality Al Wadi’s Guarantee ”
Quality and consistency are the cornerstones of Al Wadi Al Akhdar’s success. We follow the highest standards across every single product we buy. We prepare our food with love and care, just as you would at home. We simply combine the latest food technology with the traditional secrets that go into making superior and exquisite food preparations for you to enjoy, again and again. ”
30 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 31 LEADING IN QUALITY
Continuously emphasize our products quality and safety
Meet our customer’s expectations and satisfactions
Exceed national and international requirements
32 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 33 AL WADI’S GUARANTEE Quality Assurance
Ensure that our products adhere to a set of local and international quality standards.
All products undergo all required physical, chemical, microbiological and organoleptic tests before any release to the market.
Monitor productions run at our production unit’s premises.
Audit and monitor productions run at our production unit’s premises.
Ensure that all labels comply with international labeling regulations.
34 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 35 05
RESEARCH AND
DEVELOPMENT ” Al Wadi’s Innovation
Al Wadi is proud to have opened it’s own laboratory of innovation in order to meet the growing demand for research development. ”
36 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 37 AL WADI’S INNOVATION Research and Development
Professional platform for testing product conformity and safety.
Pilot plant that allows to produce almost all products in the same way as in the factory.
Kitchen to prepare all products for tasting.
Discover new products via tasting session, production method and ingredients application.
38 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 39 06
OUR PRODUCTS
Lebanese Specialties
Halawa & Tahina Waters & Molasses ” Canned Vegetables Specialty Pickles
All ingredients are carefully selected from the best possible sources in order to bring you the authentic tastes of Lebanese cuisine: a range of specialty foods and a variety of delicious fine products for lovers of traditional dishes. ”
Catalogue | Flagship 41 LEBANESE SPECIALTIES
Al Wadi’s Lebanese Specialties
Lebanese gastronomy is considered to be the most popular of all Middle Eastern cuisine. Al Wadi Al Akhdar offers you a complete and varied range of Lebanese specialties that represent the famous and authentic mezze, including the star Hummus and Baba Ghannouge dishes.
42 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 43 HUMMUS TAHINA, CHICKPEAS, ready to eat In brine
A mouthwatering blend of Perfect to prepare the famous Lebanese chickpeas, tahina and garlic. Fatteh or the delicious Balila.
Lebanese traditional recipe Lebanese traditional recipe Free from filling materials ABPA free lining BPA free lining Origin: Lebanon/UAE/Egypt | Net Weight: 400 g, 880 g Origin: Lebanon | Net Weight: 180 g, 400 g. 850 g
BABA FOUL GHANNOUGE, MOUDAMMAS, ready to eat in brine
Roasted eggplant dip produced A major dish in Middle Eastern cuisine, the traditional way. Foul Moudammas is traditionally savored for breakfast. Authentic flavor of Roasted eggplant Free from filling materials Season with lemon juice, olive oil & garlic BPA free lining Soft texture BPA free lining Origin: Lebanon | Net Weight: 180 g, 385 g. 820g Origin: Lebanon, UAE, Egypt | Net Weight: 400 g. 860 g
(H x W in cm) (H x W x D in cm) (Loose) 20 ft (H x W in cm) (H x W x D in cm) (Loose) 20 ft NET UNIT CASE CONTAINER NET UNIT CASE CONTAINER PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN
Lebanon/UAE/ Hummus 180 g 48 5281117006306 9.3x5 20x33.6x22.4 2000 Lebanon Chickpeas, 400 g 24 5281117000748 10.1x7.1 10.2x46.2x27.8 2050 Egypt Tahina, In brine ready to eat Lebanon/UAE/ 400 g 24 5281117011775 10.1x7.1 10.2x46.2x27.8 2050 Lebanon 880 g 12 5281117011966 11.7x9.7 12x42x31 1800 Egypt
Lebanon/UAE/ 850 g 12 5281117000731 11.7x9.7 10x42x31 1800 Lebanon Foul 400 g 24 5281117000656 10.1x7.1 10.2x46.2x27.8 2050 Egypt Moudammas, in brine Lebanon/UAE/ Baba 180 g 48 5281117000762 9.3x5 20x33.6x22.4 2000 Lebanon 860 g 12 5281117000663 11.7x9.7 12x42x31 1800 Ghannouge, Egypt ready to eat 385 g 24 5281117000779 10.1x7.1 10.2x46.2x27.8 2050 Lebanon
820 g 12 5281117001257 11.7x9.7 10x42x31 1800 Lebanon
44 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 45 FAVA BEANS WITH CHICKPEAS
Carefully-selected cooked Foul Moudammas with Chickpeas.
Soft texture Season with lemon juice, olive oil & garlic BPA free lining
Origin: Lebanon/UAE/Egypt | Net Weight: 400 g
FALAFEL
When Falafel are cooked, they are, in a word, exquisite. Best served with Taratour.
In powder: Easy preparation Ready in 15 minutes Can be Grilled or Fried
Origin: Lebanon | Net Weight: 200 g
(H x W in cm) (H x W x D in cm) (Loose) 20 ft NET UNIT CASE CONTAINER PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN
Lebanon/UAE/ Fava beans 400 g 24 5281117000755 10.1x7.1 10.2x46.2x27.8 2050 with chickpeas Egypt
Falafel 200 g 12 5281117003336 17x11.6x3.6 18.5x12x46 2550 Lebanon
46 Al Wadi Al Akhdar S.A.L Our Products | Lebanese Specialties HALAWA AND TAHINA
Al Wadi’s Halawa and Tahina
Tahina, or sesame paste, a major ingredient in Lebanese cuisine, is a main component used to prepare the famous Hummus and Baba Ghannouge dishes.
Al Wadi also offers you a range of specialty sweets for anyone with a sweet tooth.
48 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 4949 TRADITIONAL LEBANESE HALAWA TAHINA
A rich dessert made with tahini, Major ingredient in Lebanese cuisine, sugar and halawa extract. is a main component used to prepare the famous Hummus. Made with 100% pure sesame seeds tahini Stone ground (the traditional way) Traditional Recipe No whitening agent Origin: Lebanon | Net Weight: 454 g, 908 g Made from 100% Gadaref sesame seeds
Origin: Lebanon | Net Weight: 227 g. 454 g, 908 g. 4.5 kg 18 kg
PISTACHIO HALAWA
Delicious traditional Halawa prepared with Pistachios.
Made with 100% pure sesame seeds tahini Traditional Recipe
Origin: Lebanon | Net Weight: 454 g, 908 g
(H x W in cm) (H x W x D in cm) (Loose) 20 ft (H x W in cm) (H x W x D in cm) (Loose) 20 ft NET UNIT CASE CONTAINER NET UNIT CASE CONTAINER PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN
Traditional 454 g 12 5281117002810 5.6x14.9x11.2 16.6x30.5x23.5 2260 Lebanon Tahina 227g Lebanon Halawa
908 g 12 5281117002827 6.4x18.5x13.5 27x38x19.5 1400 Lebanon 454g 12 5281117012536 13x7.1 14.5x31.2x23.3 2850 Lebanon
Pistachios 454 g 12 5281117002834 5.6x14.9x11.2 16.6x30.5x23.5 2260 Lebanon 908g 12 5281117012543 16x8.5 17.5x38.5x29 1350 Lebanon Halawa
4.5kg 2 Lebanon 908 g 12 5281117002841 6.4x18.5x13.5 27x38x19.5 1400 Lebanon
18kg 1 Lebanon
50 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 51 Our Products | Lebanese Specialties WATERS & MOLASSES
Al Wadi’s Molasses
Grape, Carob, Pomegranate, and Date molasses are savored in Middle Eastern cuisine either as a natural sweetener or as a dip with sesame paste also known as Tahina.
Catalogue | Flagship 53 ORANGE BLOSSOM POMEGRANATE WATER MOLASSES
The Pomegranate Molasses can be used A subtle fragrance usually used in pastry-making as an ingredient or as a condiment. and sweets.
Enhances the taste of salads, sauces, poultry & fish. Traditional Lebanese flavors Unique taste of Pomegranate Preservatives free No artificial flavors
Origin: Lebanon | Net Weight: 300 ml Origin: Lebanon | Net Weight: 410 g, 820 g
ROSE WATER
A subtle fragrance used in many desserts and dishes.
Traditional Lebanese flavors Preservatives free
Origin: Lebanon | Net Weight: 300 ml
(H x W in cm) (H x W x D in cm) (Loose) 20 ft (H x W in cm) (H x W x D in cm) (Loose) 20 ft NET UNIT CASE CONTAINER NET UNIT CASE CONTAINER PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN
Orange Blossom 300 ml 12 5281117000618 21.9x6 22.4x26x19.5 2100 Lebanon Pomegranate 410 g 12 5281117002223 21.9x6 22x.3x26x20 2100 Lebanon Water Molasses
Rose Water 300 ml 12 5281117000601 21.9x6 22.4x26x19.5 2100 Lebanon 820 g 12 5281117007310 27.2x7.3 31x23.5x28 1000 Lebanon
54 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 55 picked vegetables every day of the year. picked vegetableseverydayoftheyear. to bringyoutherichestvarietyoffreshly vegetables incansimmediatelyafterharvest, At AlWadiAkhdar,wepackageour Al Wadi’sCannedVegetables Catalogue |Flagship CANNED
57 VEGETABLES BABY OKRA
Tender Baby Okra is used in Lebanese cuisine to prepare the traditional Bamia stew.
Tender texture Sizes between 2.5 to 3.5 cm BPA Free
Origin: China/ Poland | Net Weight: 820 g
WHOLE OKRA in brine
Tender Okra is used in Lebanese cuisine to prepare the traditional Bamia stew.
Tender texture BPA Free
Origin: China/ Poland | Net Weight: 820 g
(H x W in cm) (H x W x D in cm) (Loose) 20 ft NET UNIT CASE CONTAINER PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN
Baby Okra 820 g 12 5281117000823 10.8x7.5 11.8x41.5x31 1800 Lebanon
Whole Okra, 820 g 12 5281117012529 10.8x7.4 11.8x41.5x31 1800 Lebanon In brine
58 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 59 Our Products | Lebanese Specialties PICKLES SPECIALTY
Al Wadi’s Pickles
Al Wadi Al Akhdar invites you to indulge in the best freshly packed pickles available in the market.
60 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 61 PICKLED WILD CUCUMBER mokti
Crunchy Pickled Wild Cucumbers, also referred to as Mokti, are perfect in sandwiches, salads, and side dishes.
Traditional Lebanese pickles Freshly Packed Natural ingredient (vinegar instead to acetic acid) Gluten free
Origin: Lebanon | Net Weight: 350 g. 600 g. 950 g
PICKLED CUCUMBERS
Pickled Cucumbers are the perfect ingredient to accompany sandwiches, salads, and side dishes.
Traditional Lebanese pickles Freshly Packed Natural ingredient (vinegar instead to acetic acid) Preservative free
Origin: Lebanon | Net Weight: 360 g. 600 g. 950 g
(H x W in cm) (H x W x D in cm) (Loose) 20 ft NET UNIT CASE CONTAINER PRODUCT WEIGHT PACKING BARCODE DIMENSIONS DIMENSIONS CAPACITY ORIGIN
Pickled Wild 350 g 12 5281117002674 11.9x6.5 13x30x23.6 3020 Lebanon Cucumber (Mokti)
600 g 12 5281117012451 14x8.4 14.9x37x27.6 1750 Lebanon
950 g 12 5281117001820 18.5x9 20.3x39.3x30.1 1150 Lebanon
Pickled 360 g 12 5281117002667 11.9x6.5 13x30x23.6 3020 Lebanon Cucumbers
600 g 12 5281117012468 14x8.4 14.9x37x27.6 1750 Lebanon
950 g 12 5281117001837 18.5x9 20.3x39.3x30.1 1150 Lebanon
62 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 6363 CONTACT US
www.alwadi.com
[email protected] ” +961 9 220 361 +961 1 898 755
We’d love to hear from you! Whether you have a question about our Products, Lebanon, Lebanese Cuisine or Tips, our team is ready to answer all your questions. ”
64 Al Wadi Al Akhdar S.A.L Catalogue | Flagship 65 CATALOGUE Flagship
Al Wadi Al Akhdar | Catalogue | Flagship www.alwadi.com