The fanta-sy of global products: fizzy-drinks, differentiated ubiquity and the placing of globalization Jesse Heley (Email:
[email protected] ; Orcid: 0000-0001-7876-2337), Marc Welsh (Email:
[email protected]; Orcid: 0000-0002-9482-9164), Samantha Saville (Email:
[email protected]; Orcid: 0000-0001-6307-0573, Twitter: @Samsaville) Pre-print copy. Please cite as: Heley, J., Welsh, M., & Saville, S. (2019). The fanta-sy of global products: Fizzy- drinks, differentiated ubiquity and the placing of globalization. Globalizations, https://doi.org/10.1080/14747731.2019.1686821 All authors are affiliated with: Department of Geography and Earth Sciences, Aberystwyth University, UK Project Twitter handle: @globalrural Corresponding author: Jesse Heley
[email protected] Llandinam Building, Penglais Campus, Aberystwyth University, Aberystwyth, SY23 3DB 0 The fanta-sy of global products: fizzy-drinks, differentiated ubiquity and the placing of globalization If globalization is conceived as an outcome of negotiations between places and relational processes, how do researchers capture such amorphous complexity? Drawing upon the framework of assemblage theory this paper unpicks the plethora of processes and practices encompassed within the problematic term ‘globalization’. Focusing on the ‘banal’ object of a can of Fanta, we demonstrate how this exists in an assemblage which maintains coherence across space (i.e. is universally recognizable) yet is spatially differentiated in its components. Shedding light on how these processes coalesce in place we argue for the acknowledgement of the ‘ubiquitous’ in making place and the importance of difference in underpinning the ‘global’. Keywords: everyday globalization, place, assemblage, soft drinks, sugar, transnational corporations Introduction Midday, August 15 2016.