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The Bauhaus 1 / 98 GRAPHIC DESIGN HISTORY / THE BAUHAUS 1 / 98 The Bauhaus 1 The Bauhaus Masters 3 2 The Visiting Artists 67 3 The Unsung Heroes 71 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS 2 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ARTS & CRAFTS MOVEMENT 3 / 98 1919–1933 The Bauhaus Masters © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 4 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 5 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 6 / 98 © Kevin Woodland, 2020 Wasilly Kandinsky, Black Relationship, 1924 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 7 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 8 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 9 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 10 / 98 © Kevin Woodland, 2020 Oscar Schlemmer, Tiadic Ballet, 1924 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 11 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 12 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 13 / 98 © Kevin Woodland, 2020 Oscar Schlemmer, Utopia, 1921 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 14 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 15 / 98 © Kevin Woodland, 2020 Lyonel Feininger, Cathedral for Program of the State Bauhaus in Weimar, 1919 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 16 / 98 © Kevin Woodland, 2020 Lyonel Feininger, New European Graphics, 1922 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 17 / 98 © Kevin Woodland, 2020 (left) Lyonel Feininger, Church at Gelmeroda XII, circa 1919 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 18 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 19 / 98 1895–1946 László Moholy-Nagy A master in the fields ofphotography , typography, sculpture, painting, printmaking, and industrial design. • He was highly influenced by constructivism • Strong advocate of the integration of technology and industry into the arts. © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 20 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 21 / 98 László Moholy-Nagy He coined the term “The New Vision” for his belief that photography could create a whole new way of seeing the outside world that the human eye could not. © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 22 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 23 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 24 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 25 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 26 / 98 1900–85 Herbert Bayer Bayer becomes head of the newly added typography and graphic design workshop at age 26. © Kevin Woodland, 2020 Herbert Bayer, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 27 / 98 1926–33 Herbert Bayer • Sans-serif fonts were used almost exclusively • Print contracts added another income stream and gave Bayer a platform for experimentation • Extreme contrasts of type size and weight • Visual hierarchy of emphasis determined by an objective assessment of the relative importance of the words © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 28 / 98 1926–33 Herbert Bayer • Bars, rules, points, and squares were used to subdivide the space, unify diverse elements, lead the viewer’s eye across a page, and call attention to important elements • Open composition on an implied grid and a system of sizes for type, rules, and pictorial images brought unity to the designs © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 29 / 98 1926–33 Herbert Bayer • Elementary forms and the use of black with one bright, pure hue • Dynamic composition with strong horizontals and verticals (and, on occasion, diagonals) © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 30 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 31 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 32 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 33 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 34 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 35 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 36 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 37 / 98 1920–1922 STUDENT 1925–1933 YOUNG MASTER Hinnerk Scheper Scheper headed the wall painting workshop at the Bauhaus, was involved in developing the Maljarstroi building institute in Moscow and later took over the public agency for the preservation of monuments in Berlin. © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 38 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 39 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 40 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 41 / 98 1920–1927 BAUHAUS MASTER Georg Muche Muche was one of the youngest Bauhaus masters. The Haus am Horn, based on his designs, was in fact the “dream house” he had designed for himself and his young wife El. © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 42 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 43 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 44 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 45 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 46 / 98 1919–1925 STUDENT 1925–1932 YOUNG MASTER Joost Schmidt Known to all as “Schmidtchen,” Joost Schmidt came to the Bauhaus as a student and was among the young masters appointed by Gropius in 1925. He stayed until 1932. © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 47 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 48 / 98 © Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 49 / 98 JOSEF LÁSZLÓ WALTER PAUL OSKAR ALBERS MOHOLY- NAGY GROPIUS KLEE SCHLEMMER GEORG JOOST MARCEL LYONEL MUCHE SCHMIDT BREUER FEININGER HINNERK HERBERT WASSILY GUNTA SCHEPER BAYER KANDINSKY STÖLZL © Kevin Woodland, 2020 The Bauhaus Masters on the Dessau Roof, 1926 GRAPHIC DESIGN HISTORY / THE BAUHAUS / The Bauhaus Masters 50 / 98 1920–1924 STUDENT 1925–1928 YOUNG MASTER Marcel Breuer He was the first furniture designer ever to
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