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Pirelli: Präsentation Des Kalenders 2017 Von Peter Lindbergh in Paris
PRESSEMITTEILUNG PIRELLI: PRÄSENTATION DES KALENDERS 2017 VON PETER LINDBERGH IN PARIS www.pirellicalendar.com zeigt exklusiv Wissenswertes zur neuesten Ausgabe von „The Cal“™ Paris, 29. November 2016 – In Paris wurde heute der Pirelli Kalender 2017 von Peter Lindbergh präsentiert, einem der international renommiertesten Fotografen. Mit der Ausgabe von 2017, die auf die aktuelle Edition von Annie Leibovitz folgt, ist der deutsche Künstler der einzige Fotograf, der den Pirelli Kalender drei Mal gestaltet hat. 1996 machte er die Aufnahmen in der Wüste El Mirage in Kalifornien, 2002 ging es in die Studios der Paramount Pictures in Los Angeles. Im Jahr 2014 machte er zusammen mit Patrick Demarchelier außerdem die Aufnahmen anlässlich des 50jährigen Jubiläums des Kalenders, der dieses Jahr, da es einige Unterbrechungen in der Veröffentlichung gab, zum vierundvierzigsten Mal herausgegeben wird. Der Fotograf erklärt seinen Ansatz, der sich wie ein roter Faden durch den Pirelli Kalender 2017 zieht: „In einer Zeit, in der die Frauen in den Medien und allgemein als Abbild von Perfektion und Schönheit gelten, war es für mich wichtig, daran zu erinnern, dass es noch eine andere, wirklichere und authentischere Art der Schönheit gibt, die nicht von der Werbung oder anderem manipuliert wird. Eine Schönheit, die Individualität und den Mut, man selbst zu sein sowie Empfindsamkeit zum Ausdruck bringt.“ Der von Lindbergh gewählte Titel „Emotional“ unterstreicht seine Absicht, mit den Aufnahmen „keinen Kalender der perfekten Körper zu schaffen, sondern vielmehr einen Kalender der Empfindsamkeit und der Gefühle, der die Seelen der abgelichteten Personen freilegt und sie dadurch nackter darstellt als in Nacktaufnahmen.“ Um seine Vorstellung von natürlicher Schönheit und Feminität zu realisieren, hat Lindbergh vierzehn bekannte Schauspielerinnen abgelichtet: Jessica Chastain, Penelope Cruz, Nicole Kidman, Rooney Mara, Helen Mirren, Julianne Moore, Lupita Nyong'o, Charlotte Rampling, Lea Seydoux, Uma Thurman, Alicia Vikander, Kate Winslet, Robin Wright, Zhang Ziyi. -
In International Management the Replication Of
Master’s Degree programme Second Cycle (D.M. 270/2004) in International Management Final Thesis The Replication of Strategic Format as Internationalization Method Calzedonia Case Supervisor Ch. Prof. Vladi Finotto Graduand Federica Giarola Matriculation Number 855683 Academic Year 2016 / 2017 ABSTRACT Business organizations may expand internationally by replicating part of their value chain, such as products, prices, marketing and communication tools, organizational structures and stores design through the creation of a format. However, it is difficult for replicators to find the right format, to adjust it in order to adapt to local environments and to transfer knowledge abroad. To dicover these issues, I studied the organizational structure of Calzedonia, the firm leader of underwear apparel, involving interested offices with long interviews. I find that Calzedonia, after a period of exploration, proceeded in terms of replicating a format in a flexible manner, supporting an ongoing learning process aimed to adapt what is flexible to the market. The format, in fact, presents two fundamental characteristics: fixed features used everywhere without modifications and flexible ones able to adapt locally. Another finding is how Calzedonia uses the format in its internationalization strategy, through franchising network. I conclude the thesis with an overview of the future challenges just approached by the firm: US and China markets. 1 CONTENTS AKNOWLEDGMENTS ........................................................................................................... -
Dolce & Gabbana's Communication and Branding Analysis
FACE Business Case Dolce & Gabbana’s Communication and Branding Analysis Il presente lavoro è stato redatto grazie al contributo degli studenti del corso di Laurea Magistrale in Fashion Communication: Cristiana Avolio, Federica Fancinelli, Valentina Foschi, Veronica Rimondi e Camilla Tosi 1 The work aims to analyze the communication strategies of Dolce&Gabbana, one of the most famous brands on a national and international level, that has been able to create, within a varied audience, a global strong recognition. The fashion company was founded in 1985 by two designers: Domenico Dolce and Stefano Gabbana. 1. Zeitgeist and social context The inspiration of the designers Stefano Dolce and Domenico Gabbana comes from Sicily and the post-war neo-realist filmography, a land of perfumes and mysteries, a precious treasure chest of memories from which derive motifs destined to characterize each new collection. Surely their point of strength and recognition, both in lingerie and tailoring, is the black lace, a symbol of rigor and feminine sensuality; in fact the woman of Dolce & Gabbana, in balance between the modest and uninhibited, embodies the woman of our time with a strong and fragile personality at the same time, a concrete woman but also a dreamer. Protagonists of the fashion shows and the advertising campaigns are often the icon of the typical Italian beauty as: Bianca Balti, Monica Bellucci, Maria Grazia Cucinotta and Bianca Brandolini d'Adda. The Mediterranean woman becomes the point of reference and the muse of the two designers who highlight her shapes and her strong personality. For example, the bustier, as a synonymous for excellence of femininity that women, of all ages, have always used to outline and emphasize their bodies, recurs frequently in the brand pictures. -
Brand Reputation E Comunicazione. Il Caso Dolce&Gabbana Ed Il
Dipartimento di Impresa e Management Cattedra di Strategie di comunicazione e tecniche di pubblicità BRAND REPUTATION E COMUNICAZIONE. IL CASO DOLCE&GABBANA ED IL POSIZIONAMENTO SUL MERCATO CINESE. Relatore Candidata Prof. Gianluca Comin Rosy Pia De Seta Matricola 223731 Anno Accademico 2019/2020 INDICE INTRODUZIONE 3 Parte prima Capitolo 1: Reputazione aziendale 1.1 Il concetto di reputazione 5 1.2 Costruzione, monitoraggio e managing della reputazione 8 1.3 Crisi reputazionale 13 1.4 Comunicazione ingannevole 17 1.5 Gestione della crisi comunicativa. Il piano di comunicazione di crisi. 22 Parte seconda Capitolo 2: Il mercato cinese, croce e delizia 2.1 Conoscere e il mercato con cui si vuole comunicare. La Cina 31 2.2 Opportunità e crescita dei brand della moda nel mercato cinese. Insidie e minacce alla crescita del brand nel mercato cinese 35 2.3 I brand italiani alla conquista del mercato cinese: Valentino; Prada; Gucci, Versace; Givenchy 38 Capitolo 3: Crisi reputazionale, il caso D&G 3.1 Storia del brand 47 3.2 Stile comunicativo dell’azienda. 50 3.3 Brand reputation e posizionamento: importanza dei social media per la reputazione 55 3.4 Crisi comunicative del brand, in particolare: il caso Cina. Approccio utilizzato per la risoluzione della crisi ed effetti collaterali 60 3.5 Oltre il concetto di reputazione, “giusto o sbagliato: basta che se ne parli” 64 3.6 D&G ad oggi 67 CONCLUSIONI 73 Bibliografia 83 2 INTRODUZIONE “Un gioco può essere descritto in termini di strategie, che i giocatori devono seguire nelle loro mosse: l’equilibrio c’è, quando nessuno riesce a migliorare in maniera unilaterale il proprio comportamento. -
Präsentation Des Kalenders 2020 “Looking for Juliet” Von Paolo Roversi in Verona
PRESSEMITTEILUNG PIRELLI: PRÄSENTATION DES KALENDERS 2020 “LOOKING FOR JULIET” VON PAOLO ROVERSI IN VERONA In Kombination mit einem Kurzfilm sucht Paolo Roversi nach dem Wesen der Julia Verona, 3. Dezember 2019 — “Looking for Juliet”, der von Paolo Roversi realisierte Pirelli Kalender für das Jahr 2020, wurde heute im Opernhaus von Verona präsentiert. Paolo Roversi hat sich dabei von William Shakespeares zeitlosem Drama inspirieren lassen. In der 47. Ausgabe des The Cal™ spricht er mit Claire Foy, Mia Goth, Chris Lee, Indya Moore, Rosalía, Stella Roversi, Yara Shahidi, Kristen Stewart und Emma Watson als Protagonistinnen die „Julia, die in jeder Frau lebt“ an. In diesem Jahr verschmilzt der Kalender erstmals Fotografie und Film, da er von einem Kurzfilm begleitet wird. In dem 18-minütigen Kurzfilm spielt Paolo Roversi sich selbst als Filmregisseur und interviewt Kandidatinnen für die Rolle der Julia. Nacheinander treten sie vor die Kamera des Regisseurs, um die facettenreiche Julia durch ein breites Spektrum an Emotionen und Ausdrucksformen darzustellen. Die Story gliedert sich in zwei Abschnitte. Im ersten Abschnitt werden die Darstellerinnen ohne Schminke und ohne Kostüme abgelichtet, während sie das Set betreten. Sie werden aufgenommen, während sie mit Roversi über das Projekt reden, in der Hoffnung, dafür ausgewählt zu werden. Sie sprechen über ihre eigenen Erfahrungen und ihre Vorstellung von Julia. Die Darstellerinnen öffnen sich einer intimen und ganz vertrauten Erzählung. Im zweiten Abschnitt tragen sie die Kostüme der Darstellerinnen in Shakespeares Tragödie. Der Effekt, der erzeugt wird, ist eine Story, in der Wirklichkeit und Fiktion ineinander übergehen, und die Grenzen, wie auf einigen Bildern, verschwimmen. „Ich war auf der Suche nach einer reinen Seele, geprägt von Unschuld, Willensstärke, Schönheit, Zärtlichkeit und Mut. -
The Big Easy
PIPERLIME TO SHUT INVISTA EVOLVES DOWN LONG LIVE LYON GLOBAL FIBER AND POLYMER PRODUCER INVISTA IS GAP INC. WILL SHUTTER EXCLUSIVITY AND CRAFTSMANSHIP ARE VITAL FOR RELAUNCHING ITS FLAGSHIP BRAND. PAGES 9 TO 14 THE WEB SITE BY THE END SILK FIRMS TO STAY RELEVANT. PAGE 20 OF THE QUARTER. PAGE 2 SALES REMAIN STRONG Couture Shows Begin As Uncertainties Reign By MILES SOCHA PARIS — Couture faces a 2015 full of uncertainties except for one: High fashion entered the New Year fi ring on all cylinders. France’s most emblematic houses, Chanel and Dior, characterized 2014 as a record year for couture MONDAY, JANUARY 26, 2015 ■ $3.00 ■ WOMEN’S WEAR DAILY as an infl ux of younger clients from varied geogra- WWD phies, especially Asia, continue to fuel the rare and costly enterprise. Valentino cited a 50 percent bump in last year’s couture tallies, lifted in part by a Shanghai showing and sustained demand from the Middle East. Executives downplayed the likelihood of a drop in attendance due to the recent terror attacks in Paris, confi dent that the world’s most privileged women — and a slice of the world press — will converge on the The French capital for four days of shows, which opened Sunday night with Versace. “I cross my fi ngers,” said Sidney Toledano, chief executive offi cer of Dior, noting the house has re- ceived numerous messages of support and expects most fashion professionals and clients to adopt “an Big attitude of ‘no’ to terror, and we are not afraid.” Toledano was among more than a million people who marched in the French capital on Jan. -
Manon's Next Move
COME TO DECISION THE CAL MARKET MAKERS IS BACK A LOOK AT THE KEY PIRELLI ENLISTS TRENDS FROM THE AMERICAN APPAREL 12 TOP FASHION TRADE CIRCUIT AT NEW TAPS FOUR NEW MODELS FOR ITS YORK MARKET WEEK. BOARD MEMBERS. LATEST CALENDAR. PAGES MW4 TO MW7 PAGE 3 PAGE 7 RETAIL WOES NRF Trims Forecast After Soft First Half By DAVID MOIN IN ANOTHER SIGN that retailing has been diffi cult, the National Retail Federation has cut its retail sales forecast for 2014, citing slow growth in the fi rst half of the year. NRF said Wednesday that retail sales will grow 3.6 THURSDAY, JULY 24, 2014 ■ $3.00 ■ WOMEN’S WEAR DAILY percent in 2014 to $3.2 trillion. The original forecast WWD in January called for 4.1 percent growth. Internet sales are seen at 9 to 12 percent ahead this year, rep- resenting 5 to 6 percent of total retail sales in the U.S. “No retailer was immune to the doldrums wit- nessed during the fi rst quarter, and as a result, the year’s growth trajectory was impacted,” said NRF president and chief executive offi cer Matthew Shay. It’s been widely recognized that consumers have little motivation to shop due to several factors — a sense of diminished disposable income and that the economy remains sluggish, infl ation, the lack of prod- Manon’s uct innovation or hot items in fashion and technology, and the crises in the Middle East and the Ukraine. Business on the Internet, which continues to gener- ate healthy gains, doesn’t offset the business retailers lose from Web sites siphoning traffi c from the malls. -
Press Release Pirelli Calendar 2016 by Annie
PRESS RELEASE PIRELLI CALENDAR 2016 BY ANNIE LEIBOVITZ PRESENTED IN LONDON New at pirellicalendar.com: an area dedicated to the Cal with exclusively special content London, November 30, 2015 – The 2016 Pirelli Calendar was presented today to the press, guests and collectors from the world over at the Roundhouse, a former industrial building which was one of the temples of rock in the British capital in the Sixties. The 43rd edition of the Pirelli Calendar was created by one of the most celebrated American photographers and portraitists, Annie Leibovitz, who shot the work last July in her New York studio. Leibovitz is also the creator of the 2000 Pirelli Calendar, which featured choreographer Mark Morris’s dancers. The 2000 pictures were the first set of nudes of her career. The 2016 Pirelli Calendar features 13 women of outstanding professional, social, cultural, sporting and artistic accomplishment: actress Yao Chen, the first Chinese UNHCR Goodwill Ambassador; Russian top model Natalia Vodianova, founder of the charity Naked Heart Russia; producer Kathleen Kennedy, the Chairperson of Lucasfilm and one of the most influential figures in Hollywood; art collector and patroness Agnes Gund (with her granddaughter Sadie Rain Hope-Gund), President Emerita of the Museum of Modern Art in New York; tennis player Serena Williams, number one in the world; opinion leader, critic and writer Fran Lebowitz; the President of Ariel Investments, Mellody Hobson, who supports charity projects in Chicago; film director Ava DuVernay, whose films include Selma, which was nominated for an Academy Award for Best Picture in 2015; blogger Tavi Gevinson, founder of Style Rookie and online magazine Rookie; Iranian visual artist Shirin Neshat; artist, musician and performer Yoko Ono; singer Patti Smith, one of the top rock stars of all time; and the actress and stand-up comedian Amy Schumer. -
Calendário 2017 De Peter Lindbergh É Apresentado Em Paris
PRESS RELEASE PIRELLI: CALENDÁRIO 2017 DE PETER LINDBERGH É APRESENTADO EM PARIS No site www.pirellicalendar.com, conteúdo especial exclusivo da nova edição do The Cal™ Paris, 29 de novembro de 2016 – Foi apresentado hoje, em Paris, o Calendário Pirelli 2017, criado por Peter Lindbergh, um dos mais talentosos fotógrafos do mundo. Com a edição de 2017 - que segue a anterior, assinada por Annie Leibovitz em 2016 -, o mestre alemão torna-se o único fotógrafo a ser chamado para realizar o calendário Pirelli pela terceira vez, após o de 1996, fotografado na Califórnia, no deserto de El Mirage, e o de 2002, realizado no estúdio da Paramount Pictures, em Los Angeles. Além disso, em 2014, Lindbergh, juntamente com Patrick Demarchelier, foi o criador das fotos comemorativas dos 50 anos de vida do Calendário, que nasceu em 1964, teve algumas pausas na sua publicação, e está, agora, na sua quadragésima quarta edição. Quem explica o fio condutor do Calendário Pirelli 2017 é o próprio fotógrafo: “Numa época em que as mulheres são apresentadas pela mídia e por toda parte como embaixadoras da perfeição e da beleza, pensei que seria importante lembrar a todos que existe uma beleza diferente, mais real e autêntica, e não manipulada pela propaganda ou outra coisa qualquer. Uma beleza que fala da individualidade, da coragem de ser quem se é e da sensibilidade”. O título “Emocional”, escolhido por Lindbergh, enfatiza a intenção de suas fotos: “Criar um Calendário que não seja sobre corpos perfeitos, mas sobre a sensibilidade e a emoção, desnudando a alma das protagonistas, que ficam mais nuas do que o nu”. -
Is the Fashion Industry Really Embracing Models Who Aren't a Size
shape pluS-size supermodel crystal renn Is the fashion industry really embracing models who aren’t a size zero, or is it all talk, no runway walk? by Johanna Lenander he first half of 2010 will go down in fash- as Doutzen Kroes, Alessandra Ambrosio, Power photographers like Steven Meisel ion history as a season of political cor- Miranda Kerr, Rosie Huntington- and the duo Inez van Lamsweerde and rectness. The notoriously fantasy-driven Whiteley and Bianca Balti for the Prada Vinoodh Matadin, who launched the and non-inclusive industry experienced and Louis Vuitton Fall 2010 shows, she careers of several pubescent starvelings, an insurgence of reality and diversity. shocked front-row regulars who hadn’t now reportedly refuse to shoot anyone The French and American editions of seen hips on a catwalk since the turn of under 16 and 18, respectively. British Marie Claire put out special no-retouch- the millennium. At the same time, the Vogue editor Alexandra Shulman has ing issues, 40+ babe Kristen McMenamy once-ubiquitous wave of frail, childlike, criticized designers who send size zero returned to Calvin Klein’s catwalk almost transparently thin Eastern Euro- samples that fit only wispy waifs, and along with Stella Tennant and Kirsty pean models seemed to have washed up has stated that the magazine adds bulk Hume (both over 30), and there was on the has-been shores. It was as if the to ultra-skinny models in retouch. Anna an influx of up-and-coming black and industry wanted to apologize for the past Wintour has declared that American brown beauties. -
Pirelli: Presentato a Milano Il Calendario 2015 by Steven Meisel | 1
Pirelli: presentato a Milano il calendario 2015 by Steven Meisel | 1 Il Calendario Pirelli 2015 è stato presentato alla stampa, agli ospiti e ai collezionisti di tutto il mondo presso “Pirelli HangarBicocca”, lo spazio d’arte contemporanea di Pirelli a Milano. La scelta di Milano nasce dalla volontà di affiancare un oggetto di culto “Made in Italy” alla città che nel 2015 sarà bandiera dell’Italia nel mondo grazie alla grande esposizione universale di Expo Milano 2015. Autore della quarantaduesima edizione di ‘The Cal’ è Steven Meisel, uno dei fotografi di maggior successo a livello mondiale nel campo della moda, noto per la sua personalità eclettica oltre che schiva. Il lavoro di Steven Meisel, che si è concentrato in cinque giorni di scatti realizzati lo scorso maggio in uno studio di New York, riporta nel Calendario Pirelli 2015 l’assoluta centralità dell’immagine della donna nel più classico dei formati dei calendari: 12 scatti (più copertina) per 12 mesi. Nelle sue immagini Meisel propone alcuni dei modelli estetici di riferimento del nostro tempo – le icone pubblicitarie, le eroine del cinema, la trasgressività esplicita della moda – e dimostra ancora una volta la sua grande capacità di trasformare i soggetti delle proprie immagini. Un lavoro di trasformazione in cui il fotografo è stato supportato dallo styling guidato da Carine Roitfeld – ex direttrice di Vogue Francia e da lungo tempo tra le protagoniste del fashion system – e da Pat McGrath, tra le più note make-up artist mondiali. Forte delle sue grandi doti creative e di interprete delle tendenze della moda, nelle sue coloratissime immagini Meisel ha sintetizzato alcune delle icone più rappresentate nella società odierna: “A mio avviso – spiega Meisel – sono questi i modelli estetici di riferimento del mondo odierno. -
Trends, Stars & Styles
Trends, Stars & Styles Fashion Ausgabe 1/2018 by www.deichmann.com Direkt VOM RUNWAY Fresh up für den Look! Das sind die neuen Trends vom Runway und so werden sie jetzt kombiniert Influencer im SPOTLIGHT Anuthida und Riccardo zeigen die coolsten Schuh-Styles der Saison. Likes auf Social Media garantiert! EDITORIAL Trends Frühjahr / Sommer 2018 La Isla INHALT Bonita Die hippe Balearen-Insel Ibiza hat ihren ganz eigenen Sommerlook: ein bisschen wild und sehr ausgelassen. Über Hippie- Märkte schlendern und den Sonnenuntergang TRENDS genießen geht am besten Top, Scotch & Soda 03 Trends der Saison Espadrilles und in einer Ethno-Tunika mit Pantoletten sorgen für Ibiza-Feeling runder Statement- Sonnenbrille. Katrin Reidinger-Pratscher und Silvia 06 Runway Die heißesten Trend- Kombinationen des Sommers direkt Sonnenbrille, Kosbow, Redaktion SHOE FASHION Clutch, vom Laufsteg C&A Graceland, 9,95 € 6 STARS (Art. 4 100 555) Liebe LESERIN, Runway So erobern Gigi und Bella Trends 08 Stilikonen Zehentrenner, Fussschmeichler Hadid die Mode-Welt und Social Media lieber LESER, Graceland, 22,90 € Wie auf 14 Stars & Styles Diese Schuhmodelle Wolken gehen, ehnen Sie sich auch schon nach den (Art. 1 261 659) Das tragen VIPs in ihrer Freizeit viel Freiheits- ersten warmen Sonnenstrahlen und SHOOTING 16 André Hamann Die Erfolgsstory: Vom gefühl und ein luftig-leichten Schuh-Trends? Dann S 18 Model zum internationalen Businessman bequemes geht es Ihnen wie uns! Wir können Ihnen Zehentrenner, Tieffußbett. aber eins versprechen: Diesen Sommer wird Wer denkt bei