www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Wednesday, April 18, 2018 Copyright 2018. TV SPOTS BOOST ADVERTISERS EXPOSURE ON SOCIAL MEDIA

AMERICANS ARE TALKING ABOUT TV SPOTS ADVERTISER NEWS ONLINE Starbucks announced on Tuesday that it will close all How can you get someone to talk about a brand on social its company-owned stores in the U.S. during the afternoon media? Advertise on television. The marketing analytics of Tuesday, May 29th to conduct a racial-bias education firm4C Insights combined its Teletrax TV monitoring data program. The initiative follows the arrest of two black men with social media engagement data to show just the two at one their stores in Philadelphia. Kevin Johnson, the media are more “frenemies” than full-fledged rivals. 4C Starbucks CEO, said in a statement, “I’ve spent the last reports Visa’s sponsorship and commercials few days in Philadelphia with my leadership team aired on broadcast TV during the Winter Olympics listening to the community, learning what we did gave the credit card company a 121% boost to its wrong and the steps we need to take to fix it.” Some social media engagement during the first quarter. 8,000 of the company’s U.S.-based locations will Meanwhile DirecTV’s broadcast television ads participate so that nearly 175,000 employees can that focused on its customer satisfaction ratings attend the training programs with will address gave it an 87% social media lift. And Applebee’s implicit bias, promote inclusion and help prevent social engagement rose 82% thanks to TV discrimination……The Commerce Department spots that, among other promotions, pitched its says that retail sales rose 0.6% last month, the “Dollarita” $1 margaritas. Cheers TV! largest increase since November. Auto sales jumped 2%, On the cable side, 4C data shows Disney’s trailers the most in six months. Consumers also bought more for CoCo gave the brand a 113% lift in social media furniture and appliances after three months of declining retail engagement. And Amazon’s humorous Alexa ads lifted sales. Sales also rose at grocery stores, restaurants, bars the retailer’s social media impact by 105%. “With consumer and drug stores while falling at home and garden stores, attention increasingly fragmented across screens, TV and clothing stores and sporting goods stores……Shares of the digital advertising is more connected than ever,” 4C says streaming service Roku jumped by more than 5% in after- in its quarterly State of Media. hours trading following the announcement that it will offer The link between TV and social media is never access to ESPN+, Disney’s new sports video streaming more apparent that during high-profile events. During service. ESPN+ will offer 10,000 live sporting events in advertising’s biggest day of the year, otherwise known as the first year, including Major League Baseball and NHL Super Bowl Sunday, that was again the case even as most Hockey. It will also offer past sporting events, a library of on- marketers ran a single ad during the big game. T-Mobile demand programs, and exclusive programming that won’t saw the greatest lift in engagement following its diversity- be available on the network’s linear channels. Roku device themed Super Bowl ad, #LittleOnes, which featured babies users can now watch ESPN+ for $4.99 per month or $49.99 of varying ethnicities. 4C says its social engagement per year……. Walmart offered a preview of its revamped jumped 46,000% from the single TV spot. Second place website this week. The new site features a cleaner digital E-Trade’s social engagement soared 23,025% with a shopping experience and is planned to roll out to the public comedic take on retirement. beginning in May. According to a blog post from Walmart “We are seeing social continue to play as an enhancement U.S. e-commerce chief Marc Lowe, the site will have an to the TV landscape, like buying social video with the same entirely new look and feel. It will include a new color palette standards of TV and syncing with TV events,” Performics and larger, more appealing photography. The site will take media director Mara Greenwald told 4C. advantage of Walmart’s vast brick-and-mortar footprint with One reason TV and social media are working well together more pointed local and personalized elements including a is that viewers are multitasking more than ever before. And new section showcasing top-selling items in a customer’s that allows for consumers to discuss brands they’re seeing location, their local store profile, and availability of on TV. Simmons Research’s 2017 National Consumer omnichannel services……Domino’s will now deliver orders Study reported 26% of U.S. adults say they visit websites to 150,000 locations that don’t have a traditional address, on their mobile phone “very often” while watching TV. And such as parks, sports fields, and beaches. The chain used 22% do the same on a computer. It allows consumers to the help of its more than 5200 restaurants in the US. to talk about brands online in real-time. select Domino’s Hotspots. The service is for online-only A study released by the IAB backs that up. It found that and prepaid orders on dominos.com and in mobile apps. 29% of the simultaneous online activities of TV viewers After the customer completes the order, customers get a are mostly or completely related to the TV shows or ads text alert about their Domino’s Hotspot delivery progress, they’re watching. And nearly as many people (27%) including a final text that gives the estimated arrival at the said half of their online activities are connected to the TV hand-off spot. content or commercials they’re watching. (Continued on page three)

NETWORK NEWS AVAILS The Big Bang Theory’s eleventh season finale will air WHNS-TV/FOX Carolina (Market #37) in Greenville, on CBS Thursday, May 10th at 8 PM (ET). The episode will SC is searching for a Local Sales Manager. Greenville, include several guest stars including Kathy Bates, John Spartanburg, Asheville is a unique market, with multiple Ross Bowie, Courtney Henggeler, Lauren Lapkus, states and metros. Greenville, SC has a vibrant and growing Laurie Metcalf, Jerry O’Connell, Brian Posehn, Teller, downtown that recently hosted its first NCAA basketball. and Wil Wheaten. Star Wars icon Mark Hamill is also The SC side of the market includes the BMW and Michelin scheduled to appear. It’s unclear if Hamill will appear as plants. Asheville is a beautiful mountain community; home himself. The finale will feature the wedding of the show’s to the world famous Biltmore estate. Fox Carolina has a characters Sheldon and Amy……ABC has given a strong local news presence, strong NFL numbers, and series order to an untitled spinoff comedy that follows the a commitment to the community. CLICK HERE to apply. characters from The Goldbergs. The EOE. series is slated for the 2018-19 season 9NEWS Denver (KUSA & KTVD-TV) Scientists are predicting that and will be set in the 1990s. it will follow a TEGNA Media Company, seeks an the teachers from William Penn Academy, in a few years we’ll be able Integrated Account Executive. The including Principal Glascott, played by to smell the TV shows we ideal candidate will showcase strategic Tim Meadows, Bryan Callen’s Coach watch. This is good news for and entrepreneurial expertise by Mellor, and AJ Michalka’s Lainey Lewis. every single show except building collaborative relationships and All three characters are heroes to their “Dog the Bounty Hunter.” providing customer solutions through students despite their eccentricities and an integrated suite of media platforms, crazy personal lives. The Goldbergs was including television, Internet, mobile given a two-season renewal last May at Conan O’Brien and other emerging products. The the end of the show’s fourth season. The Integrated AE will use a consultative fifth season is currently airing on the network. The show is selling approach to build relationships. CLICK HERE to based on the childhood of series creator Adam F. Goldberg get more info or to apply now. We are a drug free, EOE and follows young Adam and his eccentric family in the employer committed to a diverse workforce. 1980s……Lara Spence will be appearing less frequently WFTS, the ABC affiliate owned by E.W. Scripps in on ABC’s Good Morning America in the future. Variety is sunny Tampa, FL (#13) seeks an Integrated Account reporting that Spencer will focus more on her own projects Executive to join a winning team where culture is king! as Good Morning America places more emphasis on the We’re looking for a value creator who can produce results anchor trio of Robin Roberts, George Stephanopoulos, for direct clients by utilizing all of our broadcast and digital and Michael Strahan. Going forward, Spencer will appear assets. Candidates must have a proven track record in on the morning show on Tuesdays, Wednesdays, and new business development, and excellent presentation Thursdays rather than on the show’s five-day weekday and negotiation skills. Equivalent work experience in TV or schedule, according to a person familiar with the matter. Radio is preferred. CLICK HERE for more info or to apply. Spencer signed a new contract in 2014 that gave her equal EOE. billing with Stephanopoulos and Roberts and has recently WSLS-TV in Roanoke, VA, the NBC affiliate and a been given more presence in the second hour of the show. Graham Media Group station, seeks a motivated General That hour has a studio audience and she and Strahan Sales Manager. The successful candidate will have a get additional screen time. ABC News declined to make command of sales and marketing, be a dynamic leader of executives available for comment. Spencer already hosts people, be a team player, understand the importance of Flea Market Flip on HGTV and she’s expected to spend long-range planning and strategy, possess a strong work more time overseeing other programs under her own ethic, and have the highest standards of integrity. 7 years’ production shingle, DuffKat Productions. The company experience in broadcast sales preferred, 3 to 5 years as currently has two new shows sold, including one hosted by a sales manager ideal. To apply, send resume to Jaimie Spencer and another that she executive produces……The León, General Manager, [email protected]. EOE. Fox Network has renewed The Four for a second season. WNEM-TV 5 in Saginaw, Michigan seeks a Local Sales The network confirmed on Monday that panelists Sean Manager. The LSM oversees, leads and motivates AEs to “Diddy” Combs, DJ Khaled, and Megan Trainor will generate new advertisers and expand the revenue share return along with Fergie coming back as the competition of existing clients. This position utilizes all sales platforms show’s host. However, season-one panelist Charlie Walk, to develop new business including broadcast television, will not return. The music executive exited the series digital and mobile media and strategically leads the team after he left his post as president of Republic Records in growing transactional accounts. Six to eight years local amid sexual misconduct allegations. The Four is Fox’s television sales or related experience preferred. Previous highest-rated new unscripted series in nearly four years. It management experience required with a proven track averaged a 1.2 Nielsen Live + Same Day rating in adults record of successfully managing a sales team. CLICK 18-49 and 3.6 million viewers for the first season. The Four HERE to apply – look for job requisition JR04839. EOE. Season 2 is set to debut on Fox Thursday, June 7th……. The Monday night installment of American Idol on ABC See your ad here tomorrow! CLICK HERE for details. was down week-to-week in both ratings and total viewers. The 8 PM (ET) airing managed a 1.3 adult 18-49 Nielsen rating and 6.9 million total viewers. 4/18/2018

The Daily News of TV Sales @ www.spotsndots.com PAGE 2 AD LOADS & TV USE BOTH RISE IN MARCH MORE CHANGES FOR FACEBOOK The number of ads that aired during national TV Facebook will be changing even more advertising rules programming rose significantly in March according to an in the wake of the Cambridge Analytica scandal. The social analysis of Nielsen data. Pivotal Research says the average platform announced back in October they would require all national TV network aired 11.2 minutes of ads per hour political ads to be labeled as such. But now, they will also be last month. That’s up 4% compared to the 10.8 minutes doing the same with “issue” ads, as well as making political run a year ago. But national TV commercial impressions ad archives to be searchable. In a blog post, Facebook declined 6.3% among Adults 18-49 on a total-day basis said they were “slow to pick-up foreign interference in and fell 6% in primetime. Among the big four broadcast the 2016 US elections. Today’s updates are designed to networks Pivotal says the data shows CBS cut its ad loads prevent future abuse in elections — and to help ensure you in March while Fox increased its spot load, ABC was flat as have the information that you need to assess political and was NBC—despite carrying the Winter issue ads, as well as content on Pages. Olympics. By increasing transparency around The Nielsen numbers also show TV use ads and Pages on Facebook, we can Relationship status: looking grew for a second consecutive month, increase accountability for advertisers increasing 1.1% on a total day basis for for a woman whose family — improving our service for everyone.” adults in March. The caveat is that in would pay me $1mil to dis- Facebook will be “investing in artificial the Adults 18-49 demo total TV viewing appear and not contact her intelligence” as well as additional declined 2.1%. Analyst Brian Wieser anymore... employees to find political and issue says viewing of online programming ads that should have gone through the that Nielsen doesn’t track undoubtedly verification process. accounts for some of the declines. He FunnyTweeter.com “We realize we won’t catch every thinks if that were included in standard ad that should be labeled, and we measures of viewership it would probably would bring year- encourage anyone who sees an unlabeled political ad to over-year trends closer to flat. “However, it doesn’t seem report it,” the company said. “People can do this by tapping likely that this data will be included in any comprehensive the three dots at the top right corner of the ad and selecting industry-wide total audience metric any time soon,” Wieser ‘Report Ad.’” says. Facebook will also now require Ads Manager verification TV viewing habits also continue to evolve. Pivotal calculates for all pages who with a large number of followers. The the consumption of video through internet-connected changes will be implemented for ads appearing both on devices like Roku, Apple TV, and Google Chromecast rose Facebook and Instagram. 45% year-to-year in March. They now account for 9.7% of total TV use among all adults—and 14.4% of total TV use TV SPOTS BOOST ADVERTISERS EXPOSURE among 18-49 year olds. (Continued from page one) But ad-supported traditional television still holds onto a “Advertisers continue to see the biggest payoff when they sizable lead—even among 18-49 year olds where 58.8% build strategies around their audiences,” the 4C report says. of TV viewing time goes to one of those networks. Pivotal And it says events like the upcoming World Cup will give says ad-supported cable networks accounted for 38.8% marketers fresh opportunities to connect their advertising of the demo’s total TV use each day. English-language across screens and channels and get their message to the broadcast networks had a 17% share. And Spanish- right people, in the right place, at the right time. language networks had a 3% share.

CONVENIENCE STORE DOLLARS ARE GROWING MONDAY NIELSEN RATINGS - LIVE + SAME DAY Convenience stores sales are up for the 15th straight year, according to research by the National Association of Convenience Stores, who also found that one out of every 30.9 dollars spent in the United States in 2017 was spent at a convenience store. Convenience store sales increased 9.3 percent to $601.1 billion in 2017, and profits were up 1.6 percent over 2016. According to Chain Store Age, increased sales were due largely to fuel purchases at convenience stores, which accounts for around 80 percent of all fuel purchased in the country. In 2017, gas prices were up 12.8 percent and gallons sold were up 1.9 percent. Tobacco accounted for 34.1 percent of in-store convenience store sales, foodservice accounted for 22.5 percent, packaged beverages accounted for 15.8 percent, snacks accounted for 9.9 percent, and beer accounted for 8.5 percent.

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