CITIZENS, READERS AND LOCAL NEWSPAPER STEPHEN CUSHION COVERAGE OF THE 2005 BOB FRANKLIN UK GENERAL ELECTION GEOFF COURT 60 Abstract - In this article we examine how, in newspaper coverage Stephen Cushion lectures in of the 2005 general election, journalists set out not only to the Cardiff School of Jour- connect with the political lives of “ordinary” citizens but to nalism, Media and Cultural fi nd an active role for them to play in news space. In recent Studies; e-mail: years, the sharp drop in electoral turnout has made many
[email protected]. news organisations rethink the style and nature of political programming and publications, having come under con- Bob Franklin is Professor siderable attack – from journalists, political elites and schol- of Journalism Studies in the ars – for not informing and engaging readers, listeners and Cardiff School of viewers. Journalistic assessments of media coverage of the Journalism, Media and 2005 general election suggested that news organisations Cultural Studies; e-mail: improved the way they engaged the needs of the “average
[email protected]. citizen.” Even to the extent where, according to one senior Vol.13 (2006), No. 1, pp. 41 1, pp. (2006), No. Vol.13 journalist, “getting closer to the real people got out of Geoff Court is a freelance hand.” We enter this debate by looking systematically at the researcher in Cardiff; role citizens played in the 2005 general election in regional e-mail:
[email protected]. and local newspapers’ coverage. We examined every kind of source in election coverage – from police, politicians and pressure groups to citizens, business leaders and academics.