ITV Plc Corporate Responsibility Report 2006 Airing the Issues
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ITV plc Corporate responsibility report 2006 Airing the issues. Message from the Executive Chairman Michael Grade I have discovered many good things about ITV in the few months since I joined. Something I was particularly pleased to find is the Company’s strong commitment to corporate responsibility. ITV plc is a leading UK media company, owning all of the Contents regional Channel 3 licences in England and Wales. ITV owns Message from the Executive Chairman 01 free-to-air digital channels ITV2, ITV2+1, ITV3, ITV4, Citv and Corporate responsibility management 08 Men & Motors. ITV is now available on every major platform, including broadcast TV, online and on mobile. The Company’s production arm (ITV Productions) is the biggest commercial On air television production company in the UK and one of Europe’s Responsible programming 10 largest programme distributors. Independent reporting 14 Reflecting society 16 Supporting communities 20 Scope of this report Responsible advertising 22 This report covers ITV’s core activities during the calendar year 2006. Behind the scenes Further information Further information on ITV’s non-financial KPI’s and related data Creative economy 24 is available in the Business Review section of our 2006 Annual Report, Protecting the environment 26 available to download on our website. Our people 28 Health and safety 32 More online a To find out more about the topics contained in this report, please visit www.itvplc.com/itv/responsibility. About ITV Performance indicators 33 Cover image CR objectives 34 ITV News anchor Mark Austin broadcasting from Antarctica. See page 6 for details. Contacts 36 Assurance statement 2007 37 01_ITV plc Corporate responsibility report 2006 Companies today are scrutinised more closely than ever before. On our operations: It is no longer adequate just to comply with the law – today we We will practise what we preach. Our workplace programmes are expected to have a social function. Companies should benefit and our diversity strategy have already had an impact on the people, protect the environment, enhance the careers of representation of minorities at ITV. We will continue to emphasise employees and make ethical purchases. inclusion, work-life balance and training and development – all of Having found that ITV is already doing many of these things, which enhance ITV’s appeal to talented people. I intend to work with my senior management team to explore On the environment, we will continue to assess our energy how our commitment can be strengthened. I believe that use, determine our carbon footprint and start reducing our enhancing our reputation for CR will support our broader business contribution to climate change. We will reduce our waste goals. ITV’s relationships with politicians and regulators will be generation and increase recycling rates as well as improve water enhanced; potential employees will be attracted to join ITV and conservation. We will investigate green travel to work and start to employees will be more loyal to the Company. Investors will ‘green’ our offices by encouraging better use of paper, stationery assess ITV as managing risk better. And above all, the audience and disposable items. We also plan to scrutinise our supply chain, will be more likely to view ITV as a responsible and trusted including independent production companies and other broadcaster. programme makers. Responsibility is also about how we react to problems. ITV is already recognised as a generous supporter of community When issues were raised about procedures for operating causes. We were ranked second in the Guardian Giving List 2006 interactive programmes using premium rate phone lines, for our charitable contributions. Britain on the Move and The Big we quickly suspended those programmes and instructed Clean-Up were widely praised campaigns. We intend to target independent consultants to investigate. We are cooperating our support towards projects that mobilise our viewers, and fully with the regulators, Ofcom and ICSTIS, and will act on importantly we plan to recognise and celebrate those individuals any recommendations made. whose efforts change the lives of us all for the better. I intend us to work towards a leadership position where ITV’s This is my CR agenda for ITV. I look forward to reporting progress role in society is widely recognised. Here are some of the plans to you next year. we are discussing: On our programmes: ITV already covers a vast range of social and environmental subjects in its programmes. You might think such serious subjects would be confined to documentaries and the news, but our dramas and soaps regularly tackle important issues. I believe this Michael Grade may be the most effective way to reach a mass audience. Executive Chairman Perhaps the defining issue for this generation is how to tackle climate change. We will aim to schedule programmes specifically addressing the issues and also build climate concerns into existing factual and drama programmes, including our 2007 regional initiative called “Climate Change – Make a Difference”. Social cohesion in the UK is another important issue. Our responsibility is to report this objectively, and to ensure that minorities are appropriately represented on-screen. We have put systems in place to measure minority representation and propose to adopt an on-screen diversity strategy, with specific targets. We will conduct research with our viewers to better understand how we can inform and empower them. We will also engage with CR opinion-leaders, consumer associations, regulators and NGOs about ITV’s social function and learn from their ideas. 02_ITV plc Corporate responsibility report 2006 Issues of social significance. Coronation Street, ITV’s most popular soap, is regularly watched by over 10 million people. The programme continually tackles social issues in a way that is both informative and thought provoking. In the spring of 2006, Mike Baldwin’s battle with Alzheimer’s disease was a dominant storyline. Alzheimer’s disease affects 750,000 people in the UK and has a huge impact on many families. The Mike Baldwin storyline helped to raise awareness of the condition and its impacts on sufferers and those around them. Neil Hunt, chief executive of the Alzheimer’s Society, said: “The impact of this storyline should not be underestimated. It has brought dementia into people’s living rooms and has got people of all generations talking about the disease, which for too long has been a taboo. Our helpline has had a record number of calls from people needing more information, help and advice.” a www.alzheimers.org.uk 03_ITV plc Corporate responsibility report 2006 04_ITV plc Corporate responsibility report 2006 05_ITV plc Corporate responsibility report 2006 Issues of conservation. ITV’s Extinct was a new way to bring awareness of the plight of endangered species to a mass audience. Working with WWF, the programme used the reality TV audience voting format to engage people and raise funds. Millions of viewers voted for the species they wanted to receive support. The Bengal tiger, of which just 350 remain, was voted the ‘winner’ of Extinct. As a result the species will benefit from over £178,000 of support – half the revenue generated through viewer voting. The money will fund anti-poaching activities and scientific studies to better understand tigers and their prey. The remaining 50% will be split equally between the seven other endangered species. The incredible generosity shown by viewers, who made separate donations of nearly £250,000 will support WWF’s wider work around the world. This will be used where it is most urgently needed – to conserve other endangered species, protect threatened habitats and address global threats such as climate change. “Extinct has given WWF a fantastic opportunity to reach a huge audience,” said Winnie De’Ath, WWF’s Director of Communications. “As well as appealing to the UK’s famous passion for charismatic species, the series has enabled us to highlight the reality of our work on the ground – showing issues such as people struggling to make a living from their natural resources. The response has been fabulous, and has raised vital funds to help us continue our urgent work.” a www.wwf.org.uk 06_ITV plc Corporate responsibility report 2006 Issues of global consequence. ITV News conducted a unique investigation into climate change during 2006 called 3 degrees from disaster. The investigation highlighted that if temperatures were to rise by just 3°c more, we could reach the point of no return. Melting ice caps would lead to a dramatic rise in sea levels, threatening the lives of millions of people around the world. ITV News science editor Lawrence McGinty travelled around the world to see the environmental hotspots where climate change is already most obvious. Lawrence’s amazing journey covered the massive destruction of the Brazilian rainforest, the deserts forming in China due to drought, the risk of flooding in the Seychelles and the melting icesheet in Greenland. As climate change is such an important global issue, we followed 3 degrees with a week long special called The Big Melt in January 2007. The Big Melt saw ITV News become the first ever TV programme to anchor live from Antarctica. Throughout the week, ITV News anchor Mark Austin, Lawrence McGinty and a team of experts travelled around the continent to measure the retreat of the ice in one of the coldest, most remote places on earth. We were conscious of flying around the world to highlight the impact of climate change so we offset the crew’s air travel to make the production carbon neutral. a www.itv.com/news 07_ITV plc Corporate responsibility report 2006 08_ITV plc Corporate responsibility report 2006 Corporate responsibility management Over 50 years of broadcasting, ITV has built up a reputation for sound editorial judgement and responsible programming.