Network Operator
US Roadshow Presentation January 2007 | 1 | Mediaset | From FTA TV to Media Company DVB-H Digital (2006) Terrestrial Television Core Business (2004) One of the Largest TV and media company in Europe Leadership in audience shares both in Italy and Spain Leadership in the TV Adv. market both in Italy and Spain Total Net Revenues 2005: 3,678.0 ml Euro Pay per View (2005) | 2 | | 2 | Core Business FTA Television | 3 | Broadcasting | TV Strength in Italy 1997-2005: Total Audience (24 Hours) 9,095 8,848 8,915 9,140 9,284 8,494 8,630 9,213 9,188 8,113 V Consumption (minutes per day) 239 212 T 239 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Source: Auditel (24 hours, average minute) | 4 | | 4| 4|| 4| | Broadcasting | Leadership of FTA TV in Italy % of people per week 2001 2005 ANALOG TV 95.8 93.9 SATELLITE TV 11.9 16.7 RADIO 68.8 63.5 PRESS 60.6 59.1 BOOKS 54.0 55.3 INTERNET 20.1 37.6 WEEKLY - 32.5 MONTHLY - 22.2 MOBILE PHONES 72.8 78.9 Source:” Quinto Rapporto Censis sulla comunicazione in Italia, 2001-2006”, November 2006 | 5 | Broadcasting | Mediaset Leadership on Audience Share (2006, % audience share) 24 Hours Prime Time 44.2 43.3 42.8 43.5 41.3 40.6 39.5 41.5 Individuals Commercial Target Individuals Commercial Target Source Auditel, excluding World Cup. Commercial Target 15-54 years | 6 | | 6 | Advertising Expenditure in Europe Total Ad Spend per Capita Total Ad Spend as % of GDP 2005 (US$) 255 249 0,97 0,95 180 1,02 0,97 0,96 154 151 0,89 0,80 0,80 0,75 0,73 0,74 0,74 0,71 0,73 0,66 0,75 0,62 0,62 0,61 0,61 0,64 0,62 0,63 0,60 0,60 2001 2002 2003 2004 2005 UK Germany France Spain Italy UK Germany Spain France Italy Source Zenith Source Zenith Optimedia April 2006, Global Insight | 7 | | 7 | Advertising | Mediaset vs.
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