Macedonia-Volume-3-Telekom-English.Pdf
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Market Makedonski Telekom offers voice and data services on fixed and mobile network with many years of experience and market leadership. The company constantly introduces international expertise, innovative solutions and state-of-the-art technology trends. According to the results of the first three months of 2016, Makedonski Telecom has 221 thousand customers of fixed voice services, 1.218 thousand of mobile customers, 189 thousand broadband internet subscribers and 104.2 thousand MaxTV customers. Makedonski Telekom is part of Deutsche Telekom Group – one of the world’s leading telecommunications company with over 156 million mobile customers, 29 million fixed customers and more than 18 million broadband service customers. Achievements The company is aiming to provide excellent customer experience through superior technology in the simplest In 2008 Makedonski Telekom also Product manner. became part of Deutsche Telekom Group, Makedonski Telekom offers voice and According to the customer survey whereupon both companies for fixed and data services on fixed and mobile conducted by the “BRIMA” Agency, most mobile telephony worked as separate legal network. of the citizens of the Republic of entities until June, 2016 when both product The Company is focused on integrated Macedonia think that the mobile and fixed brands, T-Home and T-Mobile, ceased to services for consumers and business network of Makedonski Telekom is the exist and one Telekom brand was customers, provided from one place, as best network in the country and justifies introduced under whose umbrella the well as Cloud and ICT solutions for the their expectations. company continued to offer its entire purpose of providing the best customer In 2016 Makedonski Telekom won the portfolio of services for consumers and experience. P3 „Best in Test“ certificate for quality of business customers. Telekom brand offers In line with the latest the mobile network. integrated services at home and on the telecommunication trends, Makedonski move: mobile and fixed integrated services, Telekom is constantly focused on the History solutions for business customers, as well as modern needs and demands of the Makedonski Telekom is part of Cloud solutions, everything from one place. customers. In 36 modern shops Deutsche Telekom Group through its The establishment of one Telekom brand throughout Macedonia, as well as online, majority owner Magyar Telekom since and the introduction of the new product consumers and business customers can 2001. In 2006, the Macedonian national concept is in line with the global strategy choose fixed and mobile telephony, mobile provider Mobimak, which was of Deutsche Telekom – to become leading internet and television, as well as ICT founded in 1996, became part of telecommunications company in Europe. solutions from one place. Deutsche Telekom as T-Mobile Macedonia. Recent Developments Makedonski Telekom is the first company in Deutsche Telekom Group with all internet protocol based network. The network modernisation started in October 2011 and in only 25 months in 2014 all lines were migrated to the new platform. This network integrates the mobile communications and fixed network technology, thus enabling new production model based on cloud. The IP technology uses internet protocol for voice transmission which enables using the next generation services and responding to the increasing customers’ demands in the future. The Company invested EUR14 million, which investment is not only significant for Makedonski Telekom but also for Macedonia, which became the first country in Europe with all internet protocol based network. 110 SUPERBRANDS Makedonski Telekom offers its customers integrated services that meet the communication needs of the entire family, at home and on the move – mobile and fixed telephony, mobile internet, IPTV and all of that from one place and on one bill. The aim is to provide uninterrupted communication, regardless if the customers use a smart phone, a laptop, a tablet ... and through the best network. In 2013, the Company was the first in Promotion At the same time, we are aiming to the country to provide the customers In 2015 Makedonski Telekom for the become the first choice of the business with access to 4G internet for faster and first time in the Macedonian market customers, to develop our company as the higher quality data transmission via introduced a new concept of integrated best ICT provider through partnerships mobile devices, as well as for excellent services Magenta 1, which is an entirely with companies with which we will offer a quality of HD television (video). In new concept of offer created and adjusted wide range of products and services. 2016, 4G network of Makedonski to the dynamic life style and the fast Telekom covers 59% of the territory and changing customer needs. With the new www.telekom.mk 79% of the population of the Republic of package Makedonski Telekom offered its Macedonia. customers all communication services from one place and on one bill, whereas the services are available on all screens. THINGS YOU DIDN'T KNOW ABOUT... This unique package is an excellent choice for the entire family which includes an TELEKOM ideal combination of services for every member, at home and on the move. Makedonski Telekom is the first company in Magenta 1 includes two mobile lines with Europe and in Deutsche Telekom Group with all unlimited communication and 4G mobile internet protocol based network internet, MaxTV with the largest number of sports contents and the fastest internet The Company was the first in the country to for home. introduce 4G network At the same time, the investments in In 2010, Makedonski Telekom was the first in the 3G network continues for providing Macedonian market to introduce fibre-to-the- broadband data services on the entire home (FTTH), which is an extremely advanced territory of the Republic of Macedonia. technology for broadband internet access and Hence, Makedonski Telekom covers 97 telecommunication services. percent of the territory and 99.5 percent of the population with 3G Telekom shop in the City Trade Centre in Skopje network whereby the company is an was chosen as the best commercial facility for absolute leader in the provision of 2015 in the category of "Computer, audio-video mobile broadband data services. and telecommunications equipment". The award In 2010, Makedonski Telekom was the was presented in accordance with the survey first in the Macedonian market to conducted by the SWOT Research, in cooperation introduce fibre-to-the-home (FTTH), with the Local Economic Development which is an extremely advanced Department of the City of Skopje technology for broadband internet access This concept was first introduced in and telecommunication services. Germany in 2014 and in accordance with The Company for the first time in 2010 The fibre optics enables transmission the strategy of Deutsche Telekom it will introduced mobile payment (cashless payment of multiple data, over larger distances in be also introduced in other markets in with mobile phone) in Macedonia a safer manner than via copper cables. It Europe where the company is present. The is a technology that never becomes same offer is also created for the business In 2008 the Company was the first to introduce obsolete and has no limited duration customers where superior Cloud services IPTV (Internet protocol television) known as period or use. Currently 127.000 are additionally offered. MaxTV households throughout Macedonia use fibre optics. Brand Values The Foundation Telekom for Macedonia, Makedonski Telekom is a trusted established in 2002, is one of the first foundations partner in the complex digital world - at in the country established by a business company home, at work, always and everywhere. Our corporate strategy is in accordance The Foundation won the National Award for with the strategy of Deutsche Telekom - Corporate Social Responsibility in 2014 for the to become leading telecommunications project “The first 5” in partnership with UNICEF, company in Europe. Through our through which 11 centres for early childhood superior technology, we aim to offer development were opened throughout Macedonia excellent customer experience in the and campaign was conducted for raising the simplest manner. In the times of transfer awareness about the early childhood development of huge amounts of data, customers choose telecom providers that have Makedonski Telekom is one of the largest investors superior networks and technical in the Macedonian economy with over EUR 790 platforms in order to receive the million from 2001 until 2016. services in the fastest and simplest manner. SUPERBRANDS 111.