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The Arabic-Speaking Israel Channel, Makan, Is a Sample) Pjaee, 17 (07) (2020 THE SEMIOTIC DECONSTRUCTION OF PERSUATIONS USED IN NEWS REPORTES OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAEL CHANNEL, MAKAN, IS A SAMPLE) PJAEE, 17 (07) (2020 THE SEMIOTIC DECONSTRUCTION OF PERSUASIONS USED IN NEWS REPORTS OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAELI CHANNEL, MAKAN, IS A SAMPLE) Dr. Ayad Khaleel Ibrahim Lecturer, Doctor in Media Al-Farahidi University, College of Media [email protected] Dr. Ayad Khaleel Ibrahim, The Semiotic Deconstruction of Persuasions Used In News Reports of Public Television Channels in Israel (The Arabic-speaking Israeli channel, Makan, is a sample) -Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17 (06), 15784-15801. ISSN 1567-214x.Published October, 2020. Keywords: semiotic deconstruction, persuasions, news reports, public television channels in Israel. ABSTRACT The study aims at revealing the visible and latent semiotic dimensions that have a propaganda dimension in the news reports in the Arabic-speaking Israeli channel of Al-Makan, identifying the signs of these reports and revealing their surface and profound meanings. This study, in reaching its objectives, was based on a critical methodology based onthe deconstruction and synthesis of the media text by following several semiotic criteria for deconstructing texts. Therefore, in reaching its objectives, this study followed the semiotic approach steps by using the semiotic square of Grimas and applying the equations of interviews and semiotic contradictions. The study chose one of the news reports presented by the Israeli channel, Makan, to be the focus of the semiotic analytical study within the time subject to the research, as it has the highest viewership on YouTube. The study found several findings and conclusions, the most prominent of which were: The use of the Israeli Makan channel, directed to the Arabpublic in its news reports and specifically the subject of the search sample, which is represented in the Comptroller's report on the imbalance in the Municipality’sapplications, is a virtual one that tries to give an image of the State 15784 THE SEMIOTIC DECONSTRUCTION OF PERSUATIONS USED IN NEWS REPORTES OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAEL CHANNEL, MAKAN, IS A SAMPLE) PJAEE, 17 (07) (2020 Comptroller's concern about the risks that children are exposed to as a result of a defect in the implementation of the Municipality. The second is latent, but it is the intended one in the establishment of its mental image among the targeted Arab audience, it is a propaganda method that demonstrates the strength of the Israeli government measures in tracking defects and diagnose negatives. Introduction Most television channels in the age of informatics and communication technology have employed semiotics in their texts, programs, and media reports using the inseparable semantic linguistic sign, especially when they seek to persuade the targeted audience by following a set of persuasionstechniques that achieve their goals. Israel's public television channels have worked on this method for their propaganda purposes, including the subject of our study, which is represented in the Arabic- speaking Israeli channel of Al-Makan.Israel's public television channels passed its propaganda andpersuasive persuasionsthrough two types of meanings that are both close and far away, which will be revealed in this study. Therefore, the study consists of a methodological, procedural, theoretical, and applied framework to identify the semiotic dimensions of the persuasions and the methods used in the reports submitted by the Al-MakanIsraeli channel. The research problem The researcher, through observing and monitoring the news reports presented in the public television channels in Israel, specifically the Arabic-speaking channel of Al- Makan, felt that there are inherent meanings in its content that require an attempt to detect them. Accordingly, the problem of the research is trying to identify the semiotic dimensions of the official media discourse on the public Arabic-speaking channels in Israel, represented by the news reports on the Israeli Makan channel and the persuasive persuasion used in these reports. The research problem lies in the following question: What are the semiotic signs that reveal the apparent and profoundpersuasionin the news reports of Israeli public television channels? Several sub-questions arise from this key question as follows: 1. What kinds of persuasive persuasion have been followed by news reports in the Arabic-speaking Israeli channel of Makan? 2. Where is the semiotic semantic dimension of the news reports provided by the Arabic-speaking Israeli channel Al-Makan? 3. What are the conflicting insights in news reports provided by the Israeli Arabic- language channel, Makan? 4. What methods involve a propaganda dimension in the news reports displayed in the Israeli Arabic-language channel, Makan? 15785 THE SEMIOTIC DECONSTRUCTION OF PERSUATIONS USED IN NEWS REPORTES OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAEL CHANNEL, MAKAN, IS A SAMPLE) PJAEE, 17 (07) (2020 The research importance The importance of this research lies in its semiotic approach to the media discourse on public television broadcasting channels in Israel by revealing its underlying meanings in the text and showing the implications of its various signs and its semiotic dimensions. The communicative semiotics were embodied in the news reports presented by the Makan Israeli channel on public television broadcasting, particularly the Arabic-speaking ones, focusing on persuasive dimensions of the content and the static and moving image. Thus, the importance of this research can be divided into two types: First: The scientific theoretical importance, as this research provides a cognitive addition to the Arab Library in general and the Iraqi Library in defining the concept of the semiotic deconstruction of the media text and its signs on the surface and profound meaning. Second: the practical importance of applying Grimas' semiotic square in news reports to indicate the connotations of persuasive semiotic signs and their apparent and latent meanings used in these reports, and how to conduct deconstruction and synthesis of the media text. The research objective This research aims to achieve several objectives that answer questions as follows: 1. Determining the semiotic signs in the news reports of Israeli public television channels represented in the Arabic-speaking channel of Al-Makan. 2. The significance in the news reports of the Israeli channel of Al- Makanfollowedtwo levels, the first is the denotation, and the second is the connotationin terms of narrative structures. 3. Revealing the propaganda semiotic dimensions in news reports on the Israeli Arabic-speaking channel, Makan. 4. Learn about the most important persuasive approaches followed by the news reports on the Israeli Arabic-speaking channel, Makan, and the methods under which it is involved. Research type and methodology The researcher, in his analysis of a news media report in the Israeli channel of Al- Makan, relied on the semiotic approach that represents a critical methodology based on the deconstruction and synthesis of the journalistic text by following several semiotic criteria for deconstructing texts that seek the meaning behind the structure of difference and trying to follow the significance at the surfaceand profoundlevels, through the direct textual revisionism. The Grimas’ methodology examines the text or discourse from the apparent level first and approaching it at the surface level second, then analyzing it at the profound level. Thus, in its theoretical and methodological construction, this research belongs to semiotic studies by following the critical approach, which is one of the methods used in media criticism. 15786 THE SEMIOTIC DECONSTRUCTION OF PERSUATIONS USED IN NEWS REPORTES OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAEL CHANNEL, MAKAN, IS A SAMPLE) PJAEE, 17 (07) (2020 Research tool In order to obtain data and information related to his study, the researcher applied Grimas' semiotic model, which he called (the semiotic square), which was used in the analysis of media discourse at two levels1. First: the (surface) by identifying two components that set useful elements for this level is the narrative component that adjusts the sequence of cases and transitions, the oratorical component that adjusts the images and the implications of the meaning in the press text. Second: the profound level of analysis by relationships that classify the meaning values according to their relationships and the format of processes that regulate the transition from one value to another. Research sample and community The research community is represented by the news reports provided by the official television channels in Israel, such as the Al-Makanchannel as a model, therefore, the fields and limits of search can be defined in three types: 1. Spatial: identified by the official public television broadcasting channels in Israel represented by the Israeli Makan channel. 2. Time: the duration is from June 1, 2019, to June 31, 2019, the reason for choosing this period is due to an increase in the number of reports submitted by the Arabic-speaking Israeli channel, available on YouTube during this month which is (97). 3. Subject:defined by the semiotic persuasive dimensions in news reports. The researcher selected the targeted sample intentionally from these news reports
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