THE SEMIOTIC DECONSTRUCTION OF PERSUATIONS USED IN NEWS REPORTES OF PUBLIC TELEVISION CHANNELS IN (THE ARABIC-SPEAKING ISRAEL CHANNEL, MAKAN, IS A SAMPLE) PJAEE, 17 (07) (2020

THE SEMIOTIC DECONSTRUCTION OF PERSUASIONS USED IN NEWS REPORTS OF PUBLIC TELEVISION CHANNELS IN ISRAEL (THE ARABIC-SPEAKING ISRAELI CHANNEL, MAKAN, IS A SAMPLE) Dr. Ayad Khaleel Ibrahim Lecturer, Doctor in Media Al-Farahidi University, College of Media [email protected]

Dr. Ayad Khaleel Ibrahim, The Semiotic Deconstruction of Persuasions Used In News Reports of Public Television Channels in Israel (The Arabic-speaking Israeli channel, Makan, is a sample) -Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17 (06), 15784-15801. ISSN 1567-214x.Published October, 2020.

Keywords: semiotic deconstruction, persuasions, news reports, public television channels in Israel.

ABSTRACT

The study aims at revealing the visible and latent semiotic dimensions that have a propaganda dimension in the news reports in the Arabic-speaking Israeli channel of Al-Makan, identifying the signs of these reports and revealing their surface and profound meanings. This study, in reaching its objectives, was based on a critical methodology based onthe deconstruction and synthesis of the media text by following several semiotic criteria for deconstructing texts. Therefore, in reaching its objectives, this study followed the semiotic approach steps by using the semiotic square of Grimas and applying the equations of interviews and semiotic contradictions. The study chose one of the news reports presented by the Israeli channel, Makan, to be the focus of the semiotic analytical study within the time subject to the research, as it has the highest viewership on YouTube. The study found several findings and conclusions, the most prominent of which were: The use of the Israeli Makan channel, directed to the Arabpublic in its news reports and specifically the subject of the search sample, which is represented in the Comptroller's report on the imbalance in the Municipality’sapplications, is a virtual one that tries to give an image of the State

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Comptroller's concern about the risks that children are exposed to as a result of a defect in the implementation of the Municipality. The second is latent, but it is the intended one in the establishment of its mental image among the targeted Arab audience, it is a propaganda method that demonstrates the strength of the Israeli government measures in tracking defects and diagnose negatives. Introduction Most television channels in the age of informatics and communication technology have employed semiotics in their texts, programs, and media reports using the inseparable semantic linguistic sign, especially when they seek to persuade the targeted audience by following a set of persuasionstechniques that achieve their goals. Israel's public television channels have worked on this method for their propaganda purposes, including the subject of our study, which is represented in the Arabic- speaking Israeli channel of Al-Makan.Israel's public television channels passed its propaganda andpersuasive persuasionsthrough two types of meanings that are both close and far away, which will be revealed in this study. Therefore, the study consists of a methodological, procedural, theoretical, and applied framework to identify the semiotic dimensions of the persuasions and the methods used in the reports submitted by the Al-MakanIsraeli channel. The research problem The researcher, through observing and monitoring the news reports presented in the public television channels in Israel, specifically the Arabic-speaking channel of Al- Makan, felt that there are inherent meanings in its content that require an attempt to detect them. Accordingly, the problem of the research is trying to identify the semiotic dimensions of the official media discourse on the public Arabic-speaking channels in Israel, represented by the news reports on the Israeli Makan channel and the persuasive persuasion used in these reports. The research problem lies in the following question: What are the semiotic signs that reveal the apparent and profoundpersuasionin the news reports of Israeli public television channels? Several sub-questions arise from this key question as follows:

1. What kinds of persuasive persuasion have been followed by news reports in the Arabic-speaking Israeli channel of Makan? 2. Where is the semiotic semantic dimension of the news reports provided by the Arabic-speaking Israeli channel Al-Makan? 3. What are the conflicting insights in news reports provided by the Israeli Arabic- language channel, Makan? 4. What methods involve a propaganda dimension in the news reports displayed in the Israeli Arabic-language channel, Makan?

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The research importance The importance of this research lies in its semiotic approach to the media discourse on public television broadcasting channels in Israel by revealing its underlying meanings in the text and showing the implications of its various signs and its semiotic dimensions. The communicative semiotics were embodied in the news reports presented by the Makan Israeli channel on public television broadcasting, particularly the Arabic-speaking ones, focusing on persuasive dimensions of the content and the static and moving image. Thus, the importance of this research can be divided into two types: First: The scientific theoretical importance, as this research provides a cognitive addition to the Arab Library in general and the Iraqi Library in defining the concept of the semiotic deconstruction of the media text and its signs on the surface and profound meaning. Second: the practical importance of applying Grimas' semiotic square in news reports to indicate the connotations of persuasive semiotic signs and their apparent and latent meanings used in these reports, and how to conduct deconstruction and synthesis of the media text. The research objective This research aims to achieve several objectives that answer questions as follows:

1. Determining the semiotic signs in the news reports of Israeli public television channels represented in the Arabic-speaking channel of Al-Makan. 2. The significance in the news reports of the Israeli channel of Al- Makanfollowedtwo levels, the first is the denotation, and the second is the connotationin terms of narrative structures. 3. Revealing the propaganda semiotic dimensions in news reports on the Israeli Arabic-speaking channel, Makan. 4. Learn about the most important persuasive approaches followed by the news reports on the Israeli Arabic-speaking channel, Makan, and the methods under which it is involved. Research type and methodology The researcher, in his analysis of a news media report in the Israeli channel of Al- Makan, relied on the semiotic approach that represents a critical methodology based on the deconstruction and synthesis of the journalistic text by following several semiotic criteria for deconstructing texts that seek the meaning behind the structure of difference and trying to follow the significance at the surfaceand profoundlevels, through the direct textual revisionism. The Grimas’ methodology examines the text or discourse from the apparent level first and approaching it at the surface level second, then analyzing it at the profound level. Thus, in its theoretical and methodological construction, this research belongs to semiotic studies by following the critical approach, which is one of the methods used in media criticism.

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Research tool In order to obtain data and information related to his study, the researcher applied Grimas' semiotic model, which he called (the semiotic square), which was used in the analysis of media discourse at two levels1. First: the (surface) by identifying two components that set useful elements for this level is the narrative component that adjusts the sequence of cases and transitions, the oratorical component that adjusts the images and the implications of the meaning in the press text. Second: the profound level of analysis by relationships that classify the meaning values according to their relationships and the format of processes that regulate the transition from one value to another. Research sample and community The research community is represented by the news reports provided by the official television channels in Israel, such as the Al-Makanchannel as a model, therefore, the fields and limits of search can be defined in three types:

1. Spatial: identified by the official public television broadcasting channels in Israel represented by the Israeli Makan channel. 2. Time: the duration is from June 1, 2019, to June 31, 2019, the reason for choosing this period is due to an increase in the number of reports submitted by the Arabic-speaking Israeli channel, available on YouTube during this month which is (97). 3. Subject:defined by the semiotic persuasive dimensions in news reports. The researcher selected the targeted sample intentionally from these news reports that were shown by the Israeli Makan channel on its YouTube website, represented by the State Comptroller's report, and this report was chosen because it achieved the highest viewership on YouTube compared to other reports. Research theory: This research, in its analytical and theoretical constructions, is based on the assumptions of the theory of the "Grimas" in terms of its scientific origins, procedural concepts, and steps together. In his theory, Grimasformulated a comprehensive definition of the term narrative that does not deviate inhis semiotic project from the narrow meaning that relates it to the pictures of the stories, so that the narrative here, according to this perception, becomes an organizing principle for every discourse, in terms that the narrative structures determine the profoundlevel

1AkramFaraj Al-Rubaie, The Semiotic Sufficiency in Media Editing - A Study in the Signs and Application of the Semiotic Square, 1st Edition, Amjad House for Publishing and Distribution, The Hashemite Kingdom of Jordan - Amman, 2016 AD, pg. 131.

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of each semiotic process2. The Press releases (news, report, investigation, article, press release) are described as narrative arts for the availability of narrative requirements in their editing and drafting3. Accordingly, the subject of this research, which is concerned with studying the persuasive semiotic dimensions in the news reports of the Israeli Makanchannel, starts from the profound level of the semiotic signs included in these reports, therefore, Grimas' semiotic theory with its assumptions can guide the semiotic analysis of these reports by revealing their semiotic connotations. This theory is based on the hypothesis that “narrative structures can appear in other locations outside the scope of semantic manifestations in natural languages, in semiotic and imaginative language and plastic painting.4" This leads us to the possibility of distinguishing between two key levels of the semiotic analysis process: the apparent level of the narrative, whose various manifestations are subject to the imperatives of the linguistic material through which it appears5, and the profoundlevel that we referred to above and the latent level of the deep structure, as the profound is not only concerned with the surface, rather it deceives in the depths, so the near and far narratives gathered in this text6. Accordingly, any narrative text should consist of two levels: The level of words, which is the system of words that make up the surface of the text, the level of deeds, the system of the world that is nominated for the level of words, and that is represented here in the subscript of the text composed of the personalities system and the temporal-spatial framework7. Accordingly, this theory can guide our semiotic research in the study of the semiotic dimensions of persuasive persuasion inherent in the deep level of news reports on the Israeli Makan channel. Researchterminology 1. Semiotics: It is one of the systemic signs that are sequenced according to agreed- upon linguistic rules in a specific environment, or the study of non-linguistic sign patterns and patterns, or the science of semantic sign, whatever its type and origin8. It is a holistic science related to all the linguistic and non-linguistic signs that man

2Rashid Bin Malik, Dictionary of Semiotic Analysis Terms, Arabic, English, and French, Dar Al-Hikma, Algeria, 2000, p. 122. 3AkramFaraj Al-Rubaie, Philosophy of Event-Subject Analysis in Media Discourse - A study in Discourse Analysis Methodology, 1st Edition, Amjad Publishing and Distribution House, Amman, 2019, p.43. 4a.C.Grimas, (Semiotic Studies), Arabization: NaguibGhazzawi, Al-Haddad Press, Lattakia, Syria, 2000, S. 12. 5Same reference, p. 12. 6Muhammad Jabir, Reading the Narrative Text - A procedural application in Hamid al-Rubaie’s novel “Ahmar Khanna” 1st Edition, New Amal House for Printing, Publishing and Distribution, Syria - Damascus, 2018, p. 29. 7Sanaa KamelShaalan, The Magic Structure in Contemporary Arab Narration - An Introduction to Miraculous Narration, Al-Rafid Magazine, Issue: 106, p. 73, https://arrafid.ae. 8Kaddour Abdullah Thani, The Semiotics of the Image: A Semiotic Adventure in the Most Famous Visual Transmissions in the World, 1st Edition, Dar Al Gharb for Publishing and Distribution, Algeria, 2005, p.52.

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produces. 9 Accordingly, we can set a procedural definition of the semiotics of media discourse as the linguistic signs used in the media arts that have a dimension and a persuasive meaning to resort to persuasions that achieve this purpose, whether this meaning is apparent or latent. 2. Persuasions: It is a synonym for persuasion, and it is an attempt to persuade a certain person or group in order to obtain its approval and support to vote or agree to support an issue, position, or trend. Persuasions aim to influence a certain group in order to motivate it to support or persuade a certain opinion or position.10 3. Semiotic deconstruction: It is a procedural process aimed at reconstructing the media text again, whether it is news, a report, an interview, or an investigation to understand its apparent and latent meanings, remove its ambiguity and reduce its semantic ambiguity and its purposes. This process comes within the requirements of the application of the narrative semiotic method, as it is the way to achieve an understanding of the media text and form its connotations11. 4. Public TV channels in Israel: the state television channels in Israel that provide official television broadcasting services, which were inaugurated on March 24, 1966. There was only one state-owned television station, operated by the Israel Broadcasting and Educational TV Organization, and the second government television station was inaugurated in 1986, and this channel later became a state-run commercial channel in 1993. Besides, the commercial channel was opened in 2002, following the opening of three specialized commercial channels: the Russian- speaking Israeli channel, which opened in 2002, the Israeli popular music channel, which opened in 2003, and the Arabic-speaking channel, which opened in 201212. 5. The Israeli Makan Channel: It is a public television channel in Israel directed to the Arab public. Its official headquarters is in . It was established instead of the Israeli Broadcasting Corporation, and this channel was inaugurated on May 15, 2017, after merging with the Israeli Channel 33. This channel broadcasts its programs every day from 11:00 to 24:00, on weekends, from 9:00 am, then the live broadcast is transmitted on the Arabic-speaking Radio Makan to the Israeli Corporation13. 6. News reports: reports that are interested in providing a large volume of information and details about an event or issue, and often adhere to the chronology of the event14, it is a news genre whose mission is to convey the essence of the

9Muhammad Ismail Basal, towards a theatrical linguistic theory (SaadallahWanoos, an applied model), 1st Edition, Dar Al-Nabeih, Damascus, 1996, p. 16. 10KaramShibli, Dictionary of Media Terminology, Cairo: Dar Al-Shorouk, 1989, p. 438. 11AkramFaraj Al-Rubaie, SemioticEfficiency in Media Editing, previous source, p. 41. 12 See: elevision in Israel, Maarefa website, https://www.marefa.org, retrieved date 1-10-2020. 13 See: The Israel Broadcasting Corporation website, https://web.archive.org/web/20180606045204/http://www.makan.org.il/Item/?itemId=27, Wikipedia / The Free Encyclopedia, History Retrieval and Availability: 3-10-2020. 14AdeebKhadour, Introduction to Journalism, Theory and Practice, Edition 2, Media Library Series, Syria, Damascus, 2000, p 100.

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event quickly, dynamically, and with the utmost realism15. News reports deal with immediate and urgent events, especially those related to national issues, and usually include documentary paragraphs. The best types of news reports are reports with historical material because reports that do not contain historical information that explains the event since its inception appear to be news, not reports. The news report is often written in a moderate pyramid manner, accompanied by pictures, and it deals with all political, social, cultural, economic, and women's affairs issues. Besides, it includes the introduction that paves the way for the content of the report, the body of the report containing details, evidence, and live images of the event or topic, and the end, the conclusion of the report, which reveals the results of the news report16. Accordingly, a procedural definition can be developed commensurate with the objectives of this research in light of the above definitions that it is a type of media reports provided by the Israeli Makan channel, in which it sheds light on a specific event in a broader manner than the news in which it was presented, and with more comprehensive information. Semiotic Analytical Study Semiotics is concerned with all the signs and symbols produced by the media text, not only words or semantics, but also with gestures, images, abstract concepts, and ideas, as well as having this field as the basis for analytical critique in terms of the world of symbols and information17. Accordingly, the researcher conducted a semiotic analysis of one of the news reports presented by the Israeli channel Makan on June 24,2019, out of a total of 97 reports presented by this channel on its YouTube site, and this choice came to the State Comptroller's report because it achieved the highest viewership compared to other reports.The words, pictures, gestures, and soundtrack accompanying the report, as the analysis paragraphs were divided as follows: 1. Press text thresholds a. First text threshold: The title of the report was initiated because the title was the most important of those thresholds, which were the key to clarifying the implications of the text and explore its apparent and hidden meanings. This report was entitled (The State Comptroller's Report indicates a defect in the Municipality’s applications). The first part of the title, which is represented by three words, namely (State Comptroller's Report), carries a semantic term that indicates that the state asked one of its observers in the Municipalityto write a report on a specific case, and in the

15Nazhat Mahmoud Al-Dulaimi, News Coverage of the Scandal of Torture of Detainees in Abu Ghraib Prison, The Media Researcher Magazine, Issue (2), Baghdad, Iraq, College of Information, University of Baghdad, June 2006, p. 179. 16Velor, Leonardo Ray and Ron, Introduction to Journalism, translated by: Hamoudi Abbas, 2nd Edition, International Publishing and Distribution House, Cairo, Egypt, 1990, pg. 207. 17Malik Eita, The Semiotics of Arab Political Discourse - A Look at the Problems of Interpretation in the Syrian Revolutionary Discourse, Hermon Center for Contemporary Studies, Doha, Qatar, June 6, 2017, p.16.

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second part of the title (indicating a defect in the Municipality’s applications), its semantic meaning indicates that the report revealed a defect in the Municipality’s applications, but the title did not clearly and specifically indicate the place where the defect occurred in the Municipality’s applications. This significance can be obtained for the hidden meaning in the title when deconstructing the text, its synthesis, and indicating its connotations at the profound level. b. The second text threshold: It is linked to the method prepared and presented in this report, the Israeli channel of Makan, which is a public television channel in Israel directed to the Arab public, which was established instead of the Israeli Broadcasting Corporation, and the channel was launched after merging it with the Israeli channel 33. c. The third text threshold: The report is related to the type of media reporting that is the first type of news report whose main function is to inform its audience of specific information. This report followed a news language in presenting its information, which is expressed in the title of the report at its surface and profound level. 2. Dividing the press text Based on the critical methodology of deconstruction and synthesis of the media text following several semiotic standards for deconstructing texts. This report has been deconstructed as follows:

a. The introductory section: The Israeli channel’s news report begins with the following phrase (our children are at risk) and is in other words reinforcing the first meaning (there is a flaw in surveillance and deterrence in nurseries),this section indicates that the first defect identified by the State Comptroller's report lies in the nurseries. b. The middle section: It includes a detailed description of the contents of the State Comptroller's report and its diagnosis of defects in the Municipality’s applications is called the body of the report, which is the third part of its components, as reflected in the following middle sections: - There is a malfunction in the maintenance of the pools, now officially the pools are also not equipped, but even dangerous for the lives of our children. - In polluted cities, the percentage of pollution in the Haifa area is very high. - Despite demonstrations and requests to monitor nurseries, the State Comptrollerindicates that no progress has been made in this area. c. Conclusion section: It includes the conclusion reached by the State Comptroller's report and his questions on the subject, which is reflected in the following sections: - The previous recommendations for solving the environmental pollution crisis have not been taken seriously. - The question here: Why and for whom are you writing reports? Who is responsible for implementing the report's recommendations? After deconstructing the text of the press report, it should be reconstructed according to the semiotic analysis as follows:

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- The State Comptroller's report reveals a defect in the Municipality’s applications regarding nurseries. - The report identifies nurseriesmonitoring and deterrence devices and a malfunction in the maintenance of the pools, now officially the pools are not equipped and pose a risk to the lives of our children. - The report determines that the highest rate of pollution in the cities was inthe Haifa region by a very high rate. - The State Comptroller indicates that no progress has been made in this regard despite the demonstrations and the requests to monitor nurseries. - The report concluded that previous recommendations for solving the environmental pollution crisis were not seriously addressed. The report asked why the reports were written, to whom are they directed?And who was responsible for implementing the report's recommendations? 3. The discursive structure of the text: It can be determined by the two components: The first is structured and the second is semantic, as the process of constructing the speech is based on the transition from the concrete abstract to three levels, as follows: a. The representative structure: At the rhetorical level, the representative is the focus of the semiotic analysis due to his distinction in his semantic structure as a lexical unit belonging to discourse, as well as being able to play a role or a set of roles through its location by selecting spaces and times, in this report we can post several representatives: (State Comptroller, Municipality, Children, and their families), but the main actor in the title of the text of the news report is the report of the State Comptroller, around which the propaganda is all about. b. Time level: We did not find a clear definition of times in this report, but merely pointed out and alluded to the imbalances in the Municipality's applications and polluted cities by displaying pools images and pictures of children screaming, and a picture of their families while they are confused. c. Space level (place): The general spaces of the subject are confined to Haifa City, which represented a very high rate of pollution, especially in the swimming pools, and Haifa subject has a"thematic" dimension as it was exposed to previous reports that diagnose the pollution rate before the report of the State Comptroller, who diagnosed the imbalance in the Municipalityapplications. This made it generate other themes, including what is the use of reports if their recommendations are not taken into account? 4. The lexical field: the author of the report used words characterized by excitement and direct language to define the different manifestations of the idea of the subject matter,including: (Our children are at risk) in its semantic sense to indicate that the future of generations is at risk of contamination due to the imbalance in the Municipality's applications.The editor of the report used the central sentences that start with a "noun" and the complement is a verbal sentence as in the words of the following sentence: (State Comptrollerindicates that there is no progress in this field). 5. The semantic field: This field was related to the use of words in the text of the news report. The semantic field in the analysis of this report was its main focus linked to the word (State Comptroller), which was repeated more than once in the

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title, the second in the text of the report, and the third in its conclusion, therefore, the doer was the main actor in the report’s events. 6. The pictorial path: in this report,a systematic narrative program that generates image paths as a syntactic relationship between these images. The media template inwhich this report is written in the template based on the inverted pyramid (the reverse) in which the tracking, sequencing, information, and situations of events are monitored and adjusted from highest to lowest, as a first step. Besides, the sequence of images accompanying the news report was monitored as a second step, which illustrates the narrative pictorial path. The paths of this report can be monitored as follows: Our children are at risk the State Comptroller's Report: There is a malfunction in the monitoring and deterrence systems in the nursery andthere is a malfunction in the maintenance of the swimming pools inpolluted cities: The pollution rate in the Haifa area is very high, and the population are helpless despite the demonstrations calling for monitoring nurseries, the State Comptroller indicates that no progress has been made in this area. According to the report, previous recommendations to solve the environmental pollution crisis have not been seriously addressed. The analysis of the images that are accompanying the semiotic report, the image from the semiotic point as a sign based on the triangular system of relationships between three parties, which are the material of expression, the forms of expression represented by the pictorial formations of things and people and the content of the expression. In this news report, nine significant expressive pictures have been used, accompanied by its phrases and narrative sections to indicate its topic. Below is an analysis of the path and the implications of these images in conjunction with the narrative sequence in this report as follows: First picture

The news report starts with a picture of a child screaming to express a threat to him and ask for survival, which was accompanied by the phrase "our children in danger", accompanied by loud soundtracks showing this danger.

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Second picture

This picture came second in the narrative graphic track of the State Comptroller's report, and it indicates that there is a defect in the surveillance and deterrence systems in the nurseries, as this picture shows a control and surveillance room with its devices. This image was accompanied by the sequential narrative of the article of expression and its content, which indicates that the State Comptroller's report revealed a defect in these devices. Third picture

This picture comes third in the narrative graphic track of the State Comptroller's report, as a child in the pool is shown to be contaminated with disgust, discomfort, and anger. This picture accompanies what the State Comptroller's report revealed that there is a defect in the maintenance of swimming pools.

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Fourth picture

This picture came fourth in the graphic path in the narrative sequence of the State Comptroller's report, showing one of the pools with a sign of danger for those who use it, the same signs used in the traffic system, and this picture was accompanied by the State Comptroller's report when it was officially announced (Now the pools are also not equipped and are a danger to the lives of our children.) Fifth picture

This is the fifth picture in the narrative sequence of the events of the State Comptroller's report to the imbalances in the Municipality's applications. This picture reflects the confusion of children and their families regarding the issue of environmental pollution, especially in nurseries and swimming pools. This is indicated in the picture of a little girl who puts her hands on her cheeks to express amazement.

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Sixth picture

This picture came sixth in the graphic path of the State Comptroller's report on the imbalances in the Municipality's applications, in conjunction with the narrative tracking of the events of this report, as this picture showed a mother of a child expressing confusion from the glitches in the swimming pools. Her hand has been placed on her head to demonstrate confusion, reflecting the concern of the people about the subject dealt with in the news report.

Seventh picture

This image is seventh in the graphic path of the news report's events. This image represents Haifa, and it is more Cities that recorded a very high percentage of pollution according to the State Comptroller's report, which indicated the defect in the Municipality's applications.

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Eighth picture

This picture came eighth in the graphic path of the State Comptroller's report on the imbalances in the Municipality's applications. This picture shows apathy for environmental pollution, which has been seriously portrayed in previous reports and has shown an unjust image of the pollution zone, a sign of a lack of solutions to this crisis.

Ninth picture

This picture came ninth in the graphic path of the State Comptroller's report on the imbalances in the Municipality's applications. This image shows the people's demonstrations to address this imbalance, but the State Comptroller'sreport indicated that despite the demonstrations and the trends in the demand to observe the children's nursery, the State Comptroller indicates that no progress has been made in this field, and this image came in the news report accompanying this narrative section of the report. 6- Conflicting Views in the News Report The semiotic square can be applied, as it is a semantic analysis method that is intended to demonstrate the correspondences and intersection in the texts as well as the development of the movement of narrative elements and their transfers from one corner to another. It consists of four angles, the two upper angles represent the thing and its opposite, while the two lower angles represent the negation of the thing and the negation of its opposite.

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Throughout this report, the correspondences and intersection according to the Grimas method were revealed in the semantic analysis through four angles as follows: State Comptroller the Municipality

Defect in applications no defect The chart above shows the correspondences and intersection in the text of the news report, as the State Comptroller meets the Municipality and its applications in the field of the environment, the State Comptroller's report showed a defect in the Municipality work regarding swimming pools and kindergartens and indicated that children are in danger, and it contradicts the applications of the Municipality in this field, as the news report showed demonstrations and trends in dealing with this crisis, but the report pointed out that no progress was achieved in this respect, which means that the thing was negated and contradicted. 7. The superficial narrative component The surface structure of this news report can be reached by identifying the actors whom we symbolize (F), and the topic that we symbolize (M). In the field of semiotic analysis of this news report, we can define the topic in kindergartens and swimming pools in cities, including the Haifa area, so if (F1) is the state controller, and (F2) is the Municipality. Their relationship to the topic (M), represented by nurseries and swimming pools, can be defined as follows: F1 Ú M means that F1 (State Comptroller) in case of separation from M (nurseries and swimming pools) F2 Û m means that F2 (Municipality) is in contact with M. The relationship can be represented by the following equation: F 1 Ú M _ F 2 Û M The state comptroller is in separation from nurseries and swimming pools, while the Municipality is in contact with it, as it is the one who carries out its applications in this field. Grimas calls the sequence of states and transformations (the narrative program), and it is related to the shift in relations from a state of separation to a state of communication, and this transformation requires the presence of a procedural actor, and in the text of the news report that has been subjected to semiotic analysis, the procedural actor is the report of the State Comptroller, he is the subject of an act separate from the subject matter and can be expressed in the following equation: F 3 ≠ F 1 It means that the procedural subject here is separated (Does not belong).

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8. Deep second-level analysis of deconstructing the text using the stylistic standard. The limits set by the semiotic researchers for a style are based on the text, message, or speech as a first-party, on the addressee or the future as a second party, on the author, sender, and editor as a third party. Accordingly, the textual passage is determined through the stylistic criterion during the writer's transition from one style to another, using the narrative or indirect method in his text, and then moving to the dialog or the so-called direct method. To indicate the propaganda methods used in the news report (State Comptroller) and indicate their semiotic implications, especially the reporter's transition from the indirect method to the direct method of identification, the following passages have been monitored and their propaganda connotations indicated and the hidden meaning indicated by their signs, which the semiotic analysis reveals in its deep meaning: a. The first section: Our children are at risk: The report used to construct its meanings and ideas indirectly since it did not specify the location of the danger, but it produced a general phrase, however, the semiotic analysis of this passage indicates that the author of the report used a type of persuasive persuasion represented by fear. It is one of the persuasions used by the news report in the Israeli channel of Am Makanin its propaganda speech to persuade the recipient of a threat to children. b. The second section: the report started moving from the indirect method to the direct method in more than one section, it identifies where the application of the Municipality has been disrupted according to the report of the State Comptroller, including the following sections: ( the State Comptroller's report reveals a breakdown in the Municipality’s work regarding nurseries, diagnoses the defect in the monitoring and deterrence devices in nurseries, and the defect in the maintenance of swimming pools. Now, officially, swimming pools are not equipped and pose a threat to the lives of our children.The report determines that the highest rate of pollution in the cities was in the Haifa region with a very high rate, the state Comptrollerindicates that no progress has been made in this field, despite demonstrations and trends demanding the control of the children's nursery). In these sections, we note the stylistic transition from indirect to direct, as the report identified the risk of polluting pools and nurseries, so the author used mental persuasions which is one of the persuasive persuasions adopted within the news report in its publicity speech, offering witnesses, proofs, and evidence. c. The third section: The author of the report used emotional persuasions that adopt psychological propaganda methods that address the emotion and conscience, including the following: (Our children's families… There is no strength or power). The standard in the analysis of the news report revealed semiotic use of two types of propaganda methods that involve under emotional persuasions which are: The media conversion method by moving from one method to another, the exciting style and naming in which the report started with words that raise the recipient's attention, while the semiotic analysis showed in deconstructing the text through the stylistic standardhas shown that this report uses propaganda methods that involve mental persuasions: The repetition method: This is what we noticed when the sections of the report's text were cut back in repeating the report of the

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Comptroller's report, swimming pools, and nurseries more than once, as well as the methods of evidence, proofs and justification, and also used several propaganda methods that involve fear persuasions which are: Stirring terror and fear and amplifying the news. Conclusion Regarding the results of the semiotic analysis of the signs produced by the informational text of the news report presented by the Israeli Makan channel (the State Comptroller's report indicates a defect in the Municipality’s applications), the results that emerged upon deconstructing and reconstructing the media text, we conclude that the language in this report is based on symbols and codes that carry certain propaganda and suggestive connotations. Some of them were of single significance and the others were packed with various potential indications, as these symbols formed a described semiotic style. The main findings of this study can be summarized as follows:

1. In its report on the State Comptroller's report on the imbalance in the Municipality’s applications, the Israeli channel Makanaddressed to the Arab public used two obvious meanings, the first of which attempts to give a picture of the concern of the State Comptroller in his report about the risks to children caused by the disruption of the Municipality’s applications, and the second is latent, but it is intended to reinforce its mental image in the targeted Arab audience, which is the propaganda method represented in showing the strength of the Israeli governmental measures in tracking the imbalance in the Municipality’s applications and diagnosing the negatives. 2. The existence of conflicting views in the media text, which is reflected in the word-level transformations represented in the voice aspect and the transformation of the word at the content level using a rhetorical network of the methods of analogy, the metaphor, likeness,and the metonymy, and sentence shifts at the content level that have made some of the statements in the news report concentrated in repeatable words such as exaggeration and sentence transformations at the word level. 3. The systematic use of propaganda dimensions in the State Comptroller's report regarding the defect in the Municipality’s applications which was revealed by the linguistic signs and the semiotic context signs indicating the propaganda styles, which were included under three types of persuasive persuasions: revealed by linguistic and contextual labels on propaganda methods that were contained under three types of emotional, mental, and fearful persuasions. This has given rise to several media conversion, excitation, and labeling, in which the report started with words that raise the audience's attention, such as (our children at risk), repetition of swimming pools and children's nurseries more than once, as well as evidence, justification, excitation, raising terror and fear, and exaggeration.

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