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Monterey Bay Area 511 Feasibility Analysis Conducted for the Santa Cruz County Regional Transportation Commission and the Transportation Agency for Monterey County

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Monterey Bay Area 511 Feasibility Analysis Conducted for the Santa Cruz County Regional Transportation Commission and the Transportation Agency for Monterey County 511 Feasibility Study and Implementation Plan for the Monterey Bay Area Part 1 Feasibility Study Summary of Results Submitted to: Santa Cruz County Regional Transportation Transportation Agency for Monterey County Commission 55-B Plaza Circle 1523 Pacific Avenue Salinas, CA 93901 Santa Cruz, CA 95060 Submitted by: ICx Transportation Group 1720 Clay Street, Suite 14 San Francisco, CA 94109 January 2012 Table of Contents Table of Contents ................................................................................................................ i List of Figures .................................................................................................................... iii List of Tables ..................................................................................................................... vi List of Acronyms ............................................................................................................... vii Executive Summary .......................................................................................................... viii 1 Introduction and Purpose .............................................................................................. 1 2 Description of 511 ........................................................................................................ 4 2.1 Strategy, Institutional Arrangements, and Development Process ....................... 4 2.2 Data Collection and Processing ...................................................................... 8 2.3 Data Dissemination ..................................................................................... 23 2.4 Operations and Performance Measurement ................................................... 30 3 Traveler Information Needs in the Monterey Bay Region .................................................34 3.1 High Level Summary of User Needs .............................................................. 34 3.2 Detailed Summary of Survey Results ............................................................ 38 3.3 Summary of Stakeholder Outreach ............................................................... 53 3.4 Existing Traveler Information Resources ....................................................... 67 3.5 Potential Transportation Information Users ................................................... 91 4 Traveler Information Data Inventory .............................................................................93 4.1 Introduction ............................................................................................... 93 4.2 Data Availability and Gaps ........................................................................... 93 4.3 Cost to Fill Data Gaps................................................................................. 102 5 Benefits and Cost Analysis .......................................................................................... 106 5.1 Benefits .................................................................................................... 106 5.2 Costs ........................................................................................................ 108 5.3 Funding Options ........................................................................................ 111 6 Risks and Barriers ...................................................................................................... 113 6.1 Institutional Risks ...................................................................................... 113 6.2 Technological and Schedule Risks ............................................................... 115 6.3 End-User Risks .......................................................................................... 116 6.4 Distracted Driving Risks .............................................................................. 117 7 Evaluation of Alternative Models and Overall Findings ................................................... 118 7.1 Evaluation Criteria ..................................................................................... 119 RTC/TAMC page i Summary of Results ICx Transportation Group January 2012 7.2 Possible Models ......................................................................................... 123 7.3 Findings .................................................................................................... 134 8 Appendix A: Survey Instrument ................................................................................. 142 9 Appendix B: “About 511” Document ........................................................................... 154 10 Appendix C: Interview Protocol .................................................................................. 156 RTC/TAMC page ii Summary of Results ICx Transportation Group January 2012 List of Figures Figure 1: Metropolitan Transportation Commission Planning Matrix ....................................... 5 Figure 2: System Engineering "Vee" Diagram ...................................................................... 7 Figure 3: Traffic Speed Map (Inland Empire region, CA, 511) ................................................ 8 Figure 4: Incidents with Different Icons (New Hampshire 511) .............................................. 9 Figure 5: Additional Incident Information (Minnesota 511) ..................................................10 Figure 6: Point-to-Point Driving Times (San Francisco Bay Area 511) ....................................11 Figure 7: Driving Times on Popular Routes (New Jersey 511) ..............................................11 Figure 8: Travel Times with Comparisons (Washington State Department of Transportation web page) ...............................................................................................................................12 Figure 9: Closed-circuit Television Icons and Image (Florida 511) ........................................12 Figure 10: Changeable Message Sign Messages (Florida 511) ..............................................13 Figure 11: Real-Time Parking Availability (ParkPGH web page).............................................13 Figure 12: SF Park Web Interface (SFPark web page) .........................................................14 Figure 13: Links to Transit Agencies (Florida 511) ...............................................................14 Figure 14: Graphical Display of Transit Info (Idaho 511)......................................................15 Figure 15: Google Transit Itinerary (Sacramento 511) .........................................................15 Figure 16: Proprietary Transit Itinerary (San Francisco Bay Area 511) ..................................16 Figure 17: Real-time Bus Arrival Information (San Francisco Bay Area 511)...........................16 Figure 18: Real-time Transit Conditions (New York 511) ......................................................17 Figure 19: Map of Rideshare Information (San Francisco Bay Area 511) ...............................18 Figure 20: Online Bicycle Trip Planner (San Francisco Bay Area 511) ....................................19 Figure 21: Truck Restrictions (North Dakota 511) ...............................................................20 Figure 22: Truck-related Closure Information (Idaho 511) ...................................................20 Figure 23: Emergency Information (Vermont 511) ..............................................................21 Figure 24: Weather-related Road Conditions (Kansas 511) ..................................................21 Figure 25: Weather "Widget" (New Jersey 511) ..................................................................21 Figure 26: Links to Tourism Information (Maryland 511) .....................................................22 Figure 27: Selectable Layers .............................................................................................24 Figure 28: Map Optimized for Red-Green Color Blindness (San Francisco Bay Area 511) .........25 Figure 29: Mobile 511 Webpage (Idaho 511) ......................................................................25 Figure 30: Mobile Application (Florida 511) .........................................................................26 Figure 31: Pennsylvania Turnpike Mobile Application ...........................................................27 RTC/TAMC page iii Summary of Results ICx Transportation Group January 2012 Figure 32: Spanish 511 Web Site (Florida 511) ...................................................................28 Figure 33: Personalized 511 Trip Set Up (San Francisco Bay Area 511) .................................28 Figure 34: Personalized Alert Email (San Francisco Bay Area 511) ........................................29 Figure 35: Route-Specific Information (Maine 511) .............................................................29 Figure 36: Twitter Traffic Feed (New Jersey 511) ................................................................30 Figure 37: “Before watching the video, were you familiar with the concept of 511?” ..............39 Figure 38: “How did you first hear about 511 Systems?” .....................................................40 Figure 39: “How many times have you used a 511 phone system or website?” ......................40 Figure 40: “What were your experiences using a 511 system?” ............................................41 Figure 41: “What type(s) of traveler information would you like to get from 511?” ................42 Figure 42: “What information would you find most
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