511 Feasibility Study and Implementation Plan for the Monterey Bay Area Part 1 Feasibility Study Summary of Results Submitted to: Santa Cruz County Regional Transportation Transportation Agency for Monterey County Commission 55-B Plaza Circle 1523 Pacific Avenue Salinas, CA 93901 Santa Cruz, CA 95060 Submitted by: ICx Transportation Group 1720 Clay Street, Suite 14 San Francisco, CA 94109 January 2012 Table of Contents Table of Contents ................................................................................................................ i List of Figures .................................................................................................................... iii List of Tables ..................................................................................................................... vi List of Acronyms ............................................................................................................... vii Executive Summary .......................................................................................................... viii 1 Introduction and Purpose .............................................................................................. 1 2 Description of 511 ........................................................................................................ 4 2.1 Strategy, Institutional Arrangements, and Development Process ....................... 4 2.2 Data Collection and Processing ...................................................................... 8 2.3 Data Dissemination ..................................................................................... 23 2.4 Operations and Performance Measurement ................................................... 30 3 Traveler Information Needs in the Monterey Bay Region .................................................34 3.1 High Level Summary of User Needs .............................................................. 34 3.2 Detailed Summary of Survey Results ............................................................ 38 3.3 Summary of Stakeholder Outreach ............................................................... 53 3.4 Existing Traveler Information Resources ....................................................... 67 3.5 Potential Transportation Information Users ................................................... 91 4 Traveler Information Data Inventory .............................................................................93 4.1 Introduction ............................................................................................... 93 4.2 Data Availability and Gaps ........................................................................... 93 4.3 Cost to Fill Data Gaps................................................................................. 102 5 Benefits and Cost Analysis .......................................................................................... 106 5.1 Benefits .................................................................................................... 106 5.2 Costs ........................................................................................................ 108 5.3 Funding Options ........................................................................................ 111 6 Risks and Barriers ...................................................................................................... 113 6.1 Institutional Risks ...................................................................................... 113 6.2 Technological and Schedule Risks ............................................................... 115 6.3 End-User Risks .......................................................................................... 116 6.4 Distracted Driving Risks .............................................................................. 117 7 Evaluation of Alternative Models and Overall Findings ................................................... 118 7.1 Evaluation Criteria ..................................................................................... 119 RTC/TAMC page i Summary of Results ICx Transportation Group January 2012 7.2 Possible Models ......................................................................................... 123 7.3 Findings .................................................................................................... 134 8 Appendix A: Survey Instrument ................................................................................. 142 9 Appendix B: “About 511” Document ........................................................................... 154 10 Appendix C: Interview Protocol .................................................................................. 156 RTC/TAMC page ii Summary of Results ICx Transportation Group January 2012 List of Figures Figure 1: Metropolitan Transportation Commission Planning Matrix ....................................... 5 Figure 2: System Engineering "Vee" Diagram ...................................................................... 7 Figure 3: Traffic Speed Map (Inland Empire region, CA, 511) ................................................ 8 Figure 4: Incidents with Different Icons (New Hampshire 511) .............................................. 9 Figure 5: Additional Incident Information (Minnesota 511) ..................................................10 Figure 6: Point-to-Point Driving Times (San Francisco Bay Area 511) ....................................11 Figure 7: Driving Times on Popular Routes (New Jersey 511) ..............................................11 Figure 8: Travel Times with Comparisons (Washington State Department of Transportation web page) ...............................................................................................................................12 Figure 9: Closed-circuit Television Icons and Image (Florida 511) ........................................12 Figure 10: Changeable Message Sign Messages (Florida 511) ..............................................13 Figure 11: Real-Time Parking Availability (ParkPGH web page).............................................13 Figure 12: SF Park Web Interface (SFPark web page) .........................................................14 Figure 13: Links to Transit Agencies (Florida 511) ...............................................................14 Figure 14: Graphical Display of Transit Info (Idaho 511)......................................................15 Figure 15: Google Transit Itinerary (Sacramento 511) .........................................................15 Figure 16: Proprietary Transit Itinerary (San Francisco Bay Area 511) ..................................16 Figure 17: Real-time Bus Arrival Information (San Francisco Bay Area 511)...........................16 Figure 18: Real-time Transit Conditions (New York 511) ......................................................17 Figure 19: Map of Rideshare Information (San Francisco Bay Area 511) ...............................18 Figure 20: Online Bicycle Trip Planner (San Francisco Bay Area 511) ....................................19 Figure 21: Truck Restrictions (North Dakota 511) ...............................................................20 Figure 22: Truck-related Closure Information (Idaho 511) ...................................................20 Figure 23: Emergency Information (Vermont 511) ..............................................................21 Figure 24: Weather-related Road Conditions (Kansas 511) ..................................................21 Figure 25: Weather "Widget" (New Jersey 511) ..................................................................21 Figure 26: Links to Tourism Information (Maryland 511) .....................................................22 Figure 27: Selectable Layers .............................................................................................24 Figure 28: Map Optimized for Red-Green Color Blindness (San Francisco Bay Area 511) .........25 Figure 29: Mobile 511 Webpage (Idaho 511) ......................................................................25 Figure 30: Mobile Application (Florida 511) .........................................................................26 Figure 31: Pennsylvania Turnpike Mobile Application ...........................................................27 RTC/TAMC page iii Summary of Results ICx Transportation Group January 2012 Figure 32: Spanish 511 Web Site (Florida 511) ...................................................................28 Figure 33: Personalized 511 Trip Set Up (San Francisco Bay Area 511) .................................28 Figure 34: Personalized Alert Email (San Francisco Bay Area 511) ........................................29 Figure 35: Route-Specific Information (Maine 511) .............................................................29 Figure 36: Twitter Traffic Feed (New Jersey 511) ................................................................30 Figure 37: “Before watching the video, were you familiar with the concept of 511?” ..............39 Figure 38: “How did you first hear about 511 Systems?” .....................................................40 Figure 39: “How many times have you used a 511 phone system or website?” ......................40 Figure 40: “What were your experiences using a 511 system?” ............................................41 Figure 41: “What type(s) of traveler information would you like to get from 511?” ................42 Figure 42: “What information would you find most