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Programming Post Differently AIN ISSUE NUMBER 743 THE INDUSTRY'S NEWSPAPER JUNE 24, 1988 RECKERT NAMED GSM I N S I D E: Cox To Program WBZ PATRICK LEAVING Tyler Cox has been named Program Manager and Bob THE FCC? Reckert GSM at Full-Service The Washington rumor mill is AC WBZ /Boston. They replace .1 SINE, the exiting John Frawley and Dennis MINOINI buzzing with word that Benson Riseman, respectively. _ Patrick will be leaving the FCC G VP /GM John Irwin told R&R, before the end of the year, while "WBZ has some of the best tal- Rep. Mickey Leland predicts ent that exists in radio; at the same time, though, things were reregulation of the industry if t flat. People needed some lead- Dukakis wins. ership they could really believe Page 6 in. To get us back on the right course, I thought we should RADIO & RECORDS make some changes in the sta- Tyler Cox tion's best interest." mento, where he was Program Cox arrives from sister Manager. Said Irwin, "Tyler HOW TO SPEAK RETAIL Group W outlet KFBK /Sacra- was in town for a portion of our is The ability to talk to retailers and focus group research and it contact daily with the people manufacturers in their own jargon - - WRKO & WROR, WFAN SOLD here. He's done a phenomenal not only gives them confidence in you, job with our Sacramento pro- the salesperson, but also sets you apart perty. He's a great people guy, from your competition. RKO, Emmis Sell Major Stations and the company thinks a lot of Page 14 him. He fits like a glove." Cox For Record Amounts will start fulltime at WBZ the RKO says it will sell WRKO & Under a proposed settlement previous record set for Boston first week of July. FCC properties by Noble Broadcast WROR /Boston to Atlantic Ven- agreement filed with the Cox told R&R, "WBZ is fac- Group's $19.5 million purchase AOR's HOTTEST tures L.P. for $28,323,750. The last week (6/15), RKO's renew- ing the challenge that many would be dis- of WSSH in 1986. ON -HOLD MUSIC sale, subject to FCC approval, al application Full- Service AC stations must settles one of the biggest license missed along with the construc- SBS Buys WFAN confront: the erosion of the AM When placed on hold, there's little to do challenges facing the belea- tion permit applications of sev- In another major station audience. I want to go in and but listen to the music. After endless guered radio giant and sets a eral competing applicants. The transaction, Spanish Broad- learn from the people there and message units of intensive research, new record for station values in WRKO license would be grant- casting System announced determine what needs to be ed to Commonwealth Broadcast Harvey Kojan has come up with a sore the Boston market. plans Tuesday (6/21) to pur- done. I have absolutely no idea Atlantic is headed by Stephen Group and the WROR licenses ear and a new chart AOR's National chase Emmis Broadcasting's of what changes to make. John - Dodge, the former owner of would be awarded to Procom. "On- Hold" Playlist. WFAN /New York for $23 mil- Irwin is a highly skilled, people- American Cablesystems Corp. Those entities would, in lion. The price is a record for a oriented GM who comes from Page 42 At- He recently plunged into radio turn, assign the licenses to major market AM, easily sur- the programming side. Our goal Ventures. RKO and the by purchasing WNYR & WEZO/ lantic passing the $15 million sale of is to focus on the product and would re- Rochester, NY. competing applicants WADO /New York last year. where to go with it." Plans were announced last ceive cash payments totalling RKOIEMMIS /See Page 28 COX/See Page 28 year to sell the stations to Pro- $28,323,750. RKO would receive CREATING PLAYLISTS: fessional Communications Part- about $1 million of that amount, THE METHODOLOGIES BEHIND ners (Procom) for $26 million, with the remainder split among consum- the various competing appli- Daniels Takes KISW THE MADNESS but the sale was never mated due to the ongoing litiga- cants for the combo. Every station determines its playlist tion involving RKO licenses. The sale price shatters the Programming Post differently. Some rely on requests, some KFOG /San Francisco MD around for a competent PD has on retail. Some use neither. Two CHR Sky Daniels, an AOR radio found a very shallow pool. programmers, KPLZISeattle PD Casey veteran, has been named PD at There are some good tech- Keating and WAPWIAtlanta PD Rick Stevens Appointed KISW /Seattle. He succeeds Jon nicians out there, but there are Stacy, share their approaches. Robbins, who left the Nation- very few who really know how and Page 38 OM At KOY-FM wide AOR two weeks ago to be- to walk into a radio station put things in motion. That's pro- WQUE AM & FM /New Or- another challenge. Edens of- come OM of KGON /Portland, bably the number one reason leans PD Jay Stevens has been fered me such a terrific pack- OR. told why I'm excited about working named OM at CHR KOY -FM age I couldn't refuse them. Y95 KLSW GM Beau Phillips with Sky. He succeeds is already a good -sounding sta- R&R, "Anybody in a mana- AC OLDIES: WHAT'S HOT, (Y95) /Phoenix. "I need someone who can put Michael St. John, who left the STEVENS /See Page 28 gerial position who's had to look his foot to the floorboard and WHAT'S NOT PD post two weeks ago. put KISW full- throttle emotion- Playing Edens Broadcasting Chair- the "right" oldies in the proper Pitching In For Charity ally. With Sky's passion for Edens told R&R, rotations is a key component in a man Gary great radio, we're at full was our first choice from station's success. It's especially "Jay strength and ready for battle. I the very beginning. We're ec- important in AC, as several programmers figure we'll either put this thing static about what Jay brings to relate. Also, check out AC's 30 best right through the roof or we'll - the party, because he has an in- 12 drive it in the dirt and change and most- burned - titles according credible track record. In two format in two weeks!" to a recent Surrey Research study. years he took WQUE from num- Daniels's colorful 11 -year ca- Page 46 ber five with a five share to reer includes stints at WLUP- number one with a 15 share and FM /Chicago, KMET /Los An- dominance in all cells up to age geles, and WWWW /Detroit. He 54." held Asst. PD and MD posi- Stevens, who programmed has DESIGNING THE this is his first PD job. WMJQ /Rochester and tions, but "Beau Phillips presented me PERFECT LOGO WVIC /Lansing before joining with a tremendous opportunity Whether it's for a radio station, a record WQUE two years ago, com- a station with a mented, "It's going to be a to program company, or a rock band, a logo is one legacy in a city with a tough one against (consultant) great of the most important means of creating life," Daniels Jerry Clifton and (market great quality of instant recognition and establishing a Following the showdown between the Pepsi Challengers and the my priority to leader) KZZP. Since I know remarked. "It's cohesive image. If you're thinking about AT&T Ringers at the Barbara Mandrell Celebrity Softball Tourna- Jerry's secrets, I'll just have to make KISW enjoyable. The redesigning your logo, here are seven ment, participants were invited to a post -game party at the home of audience will enjoy listening to go in there and undermine those Presioent/CEO Frances Preston. Tournament proceeds factors to keep in mind. BMI it, the staff will enjoy working boys. organ donor program. Relax- benefitted Vanderbilt Medical Center's there, and the owners will enjoy Page 12 "Clear Channel has been a a gruelling day on the field were (l -r) Pepsi Challengers cap- ing after reading the profit reports. Na- great company and I thank tain Bob Hope, Preston, musician Paul Shaffer, talk host Oprah Win- nucleus of Newsstand Price 55.00 them for the chance to be a win- frey, and AT &T Ringers captain Mandrell. tionwide has a great ner at WQUE. But now it's on to DANIELS /See Page 28 www.americanradiohistory.com FREDDIE JAC KS Ö' from the album "Don't Let Love Slip Away" available on July I g, I 988 7":B-44171. 12:V-15383 Cassette Single. 48X-4417 Produced by Barry Eastrnond for Orpheus Productions agad01 Executive Producers: Freddie Jackson, Beau Huggins & Wayne Edwards OM ft sl:1 Production Coordinator: Zack Vaz www.americanradiohistory.com AWAY-FROM-HOME LISTENING RISES PAGE THREE RADAR 37: FM JUNE 24, 1988 Listening Up To 75% HOW MUCH FOREPLAY IS TOO MUCH? Can too many jokes ruin a newscaster's Results of the RADAR 37 study, report. In spring '78, the FM share covering the 12 months ending last was 46 %. Away- from -home listen- credibility? Brad Messer examines a research April, show that FM listening con- ing came in at 52% compared to Robert Miller project that studies audience reaction to tinues to rise and that away -from- last year's 50% . Zèn years ago, varying amounts of newscaster -disc jockey home listening is at an alltime away- from -home listening posted a high.
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