Garden Trends Report 2021

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THE GREAT RESET 2021 GARDEN TRENDS REPORT: THE GREAT RESET 20 withoutAnd further we present ado, the Garden Trends2021 Report, our of 2020, something firstIn half the ended. it? with lot ofA positive youenergywhat do wasfrom will this born disruption; industryopportunitygarden to has an come out ahead. livesonce willlook the reboot is over. However, have we no doubt the We’ve seen box; the the errorscreen gonehas No ourblank. oneknows how is certain: change the Howwill post world these predicting howshiftsshape would futurethe of gardening. the shifts examine and duringquarantine. behavior in out we Then set reporting trends. year, Thiswe had to scrap many trendswe had identified much industryWhile changed out, our and here has still withinwe’re side, I trust you safely spring and throughthe summer made to it and other the Hello, friends. th - anniversary report anniversary whatever that bemay We are are in We the middle ofA Reset Great I’m writing to you writing from homeoffice. my I’m . . - COVID - 19 remains to be seen. seen. remains to be But onething 19 But something new Butnew somethingis starting . Mucho , Mucho Amor .

THE GREAT RESET. The Great Reset.

This is truly the closest shared experience we as a world will ever have, connected to everyone, whether next door or across the globe.

We’ll see many changes, but one overarching shift will shape many of them – Collective action.

And it’s not just the global community that is connecting; the magnifying glass is on communities banding together more than ever. You may have seen this in your community, whether online or in real life. But the shift in community collective is real and it is powerful.

What’s more, gardens are tools for building more resilient and connected communities and neighborhoods. We're seeing neighbors getting to know each other and helping each other and being available. And a good healthy, garden is full of diversity.

01 IMPROV ERA 02 BROADACRE CITIES 03 BACKYARD AFICIONADO 04 IMPATIENT GARDENING 05 DESIGN ABUNDANCE 06 TURN OFF THE LIGHTS

If grocery curbside pick-up increased 90% during quarantine, then we will have to expect garden sales did the same.

People are still shopping, just differently. In fact, 1/4 of Americans spent more money while social distancing.

This shopper wants convenience and speed. Their goal is to get in and out as quickly as possible.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET necessarily necessarily variety. Customers want value, not out; teak wooden obelisks are in. quantity. Flimsy tomato cages are Offer fewer SKUs Era? Improv in the succeed doyou How - choose choose quality over arrangements arrangements with restaurant to provide Mother’s Day opportunity to partner with a local Tonkadale important and valued the gift recipient is. meaning shoppers will look for gifts with A recent study by De Beers Group says and and communicate how Greenhouse Greenhouse took this each meal meal ordered. more more Just events and withkids. yoga,container classes, experiences such as They outdoors still want © 2020 2020 Garden Media Group .

IMPROV ERA. 2021 GARDEN TRENDS REPORT: THE GREAT RESET someone someone would volunteer. picking up groceries, and app elderly folks could post theon Walmart and collaborations popped up. Other Nextdoor unique unique partnerships partnerships and , they needed help Nextdoor , where style videos. to your product Try that herb collection. Stream a how differently Customers have been retrained to “ virtual virtual sampling" to introduce people ; ; you can sell using technology. - to promises promises - cook cook video along with — quick quick TikTok shop of of the future model will be our with no cashiers, and this Walmart is testing stores touchless transactions. electronic payments and There will be an increase in - © 2020 2020 Garden Media Group . checkout checkout

IMPROV ERA. 2021 GARDEN TRENDS REPORT: THE GREAT RESET P eople eople to want have buy, and they want to buy from someone trust. they buy from someone to want they buy, and confidence in succeed succeed in the If you are able to change on dime, a you’ll overstock Perdue Chicken. minutes they sold out of thousands of is a perfect example of this Homestead Gardens’ Chicken Truck Sale quicklypivot to able be must you importantly, Most a product a product before they new new normal © 2020 2020 Garden Media Group . . – within

IMPROV ERA. BROADACRE CITIES

One hundred years ago, famed architect Frank Lloyd Wright designed a settlement called Broadacre City.

These were super grids of one-acre+ family homesteads designed to help communities thrive.

Austin Conti/Flickr Quality. “Quality is in all, for all, alike,” Wright said.

“Citizens of the future will have production, distribution, self-improvement, and enjoyment within a radius of a hundred and fifty miles of his home.”

However, this model never truly took off, and our cities grew and grew.

But today, the coronavirus is challenging the assumption that Americans must stay physically tethered to high-cost small-space cities to access the best work opportunities.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET will will return to offices. said it’s Barclays, and Morgan Stanley commercial tenants New York City’s COVID affordable midsize ones, but from high Yes, there was already an exodus - 19 sped it up. unlikely - priced priced big cities to more three three largest all all their employees — JP Morgan, JP Morgan, — And And they will change our cities and industry. critical. AZ Broadacre If enough remote workers vote with their feet, closer to family or fresh air. In fact, many newly remote workers prefer somewhere – with emphasis on community - type cities such as work work remotely forever. telling employees they can Facebook and Twitter are office space. million square feet of urban Google axed deals for two Usonia – © will be more will be more 2020 2020 Garden Media Group , NY, or Civano ,

BROADACRE. 2021 GARDEN TRENDS REPORT: THE GREAT RESET or onweekends.or life, of daily will become an spaces during theso workday, public willWorkers get out more — parks and trailsparks and not just not integral integral part after after work — experiences spaces.experiences inoutdoor those People reopening. benefit upon from increased demand movement, Cultural experiences allow for thatfreedom of will want particularly particularly those outdoors entertainmentand inviting. their space more interiorscaping storesand will beautify their streets Downtownareas will © 2020 2020 Garden Media Group need to make – will

BROADACRE. 2021 GARDEN TRENDS REPORT: THE GREAT RESET Plants.com Plants.com delivered right to your theydoor, and developed a line just home just office line plants. for offers a wide selection houseplants of a wide selection offers wanting to improve concentration. for virtual meetingjustor backdrops w home houseplants demand greater evenbe will There hether people are the settingare stagehether people office plants, office © - 2020 2020 Garden Media Group and for for

BROADACRE. 2021 GARDEN TRENDS REPORT: THE GREAT RESET The The trend tropical in leafy is interest. nature bringing and rooms garden creating be also will People Trending indoors With With such fun as plants ones the in Tropicals is poised for even greater is poised greater foreven growth . ® Collection, Collection, houseplant market the Costa Farms’ © 2020 2020 Garden Media Group

BROADACRE. BACKYARD AFICIONADO

This year has given our industry many opportunities to improve. From business models and product offerings to new customers.

Research shows we picked up 16 million new gardeners during COVID-19, many of whom are under 35.

According to the NGA survey, the 35- to 44-year-old age bracket had the highest mean spending ($608.54) of all the age groups in 2019.

Many in this group are raising a family, own a home, and have established a career.

©2020 Garden Media Group Gardening will become These new part of their everyday lives, school curriculums, customers will and psyche. not stay unless we find ways to We need to develop products and bundle make them. items to make gardening easier.

City Grange offered We need to innovate in Plant 6-packs and pre- services. designed containers. This new gardener is ripe Both save time and for education, from

take out the fear of simple plant lists or 2021 2021 GARDEN TRENDS REPORT: THE RESET GREAT failure, two big reasons Facebook consulting people don’t garden. services to new gardeners

to install and provide care. AFICIONADO.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET about gardener this new does So what ? care care own food. are discovering the joy growingof their of fear Americansfood scarcity, many Withthe surgehome cooking inthe and term. popularitytime assearch a peak Google onApril5, reaching2020, its all The term Victory Victory Garden spiked heirlooms,health.soil and winterizing raised beds, teach themcanning, about to opportunitiesDon’t miss food: growing First, on They’re interested in They’re - © 2020 2020 Garden Media Group

AFICIONADO. 67% of adults are growing or plan to grow edible plants. Vegetables: 52% Herbs: 33% Fruits: 31%

And they’re growing tons of berries.

2021 2021 GARDEN TRENDS REPORT: THE RESET GREAT Bushel and Berry compact varieties are easy to grow,

involve the kids, and fit in any size space. AFICIONADO.

©2020 Garden Media Group Edible-garden Prior to the COVID-19 influencers have seen pandemic, Timothy up to 400% growth on Hammond of Big City their channels and Gardener would receive are being inundated one message every few with questions. days from a follower.

He now receives dozens of questions a day from new gardeners seeking basic tips.

2021 2021 GARDEN TRENDS REPORT: THE RESET GREAT He gained 10k followers in 6 weeks. AFICIONADO.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET There There a returnis to the backyard r They’re interested in – educing the lawn:educingthe and it’sand not justnot about the about lawn. variety a with planted yardtheir of desire the rest they also green lawn, wantthey while that,shared under andrespondents 35 of67% recent survey, NGB to a According of other plants.of wide some bye is going lawn the pollinators, to pools From - © bye 2020 2020 Garden Media Group .

AFICIONADO. 2021 GARDEN TRENDS REPORT: THE GREAT RESET are seeing families seeingare architectsLandscape for for Wildlife initiative. NationalWildlife Federation’s Garden according to arecent poll by the preferences, change design gardens with NWF’s Garden for Wildlife initiative initiative for Wildlife Garden NWF’s their lawntheir food, water, andwater, shelter food, encourages for wild animals. Americans Americans to © 2020 2020 Garden Media Group

AFICIONADO. Don’t miss opportunities to teach about how easy it is to grow fall flower bulbs.

Bulb-planting projects such as lasagna planting, planting for pollinators, or planting cut-flower gardens fits the bill.

We also see an aspect of meaningful gift-giving as kids plant 2021 2021 GARDEN TRENDS REPORT: THE RESET GREAT some buried treasure for grandparents, friends, and neighbors.

FlowerBulbs.com will be the go-to for education and inspiration. AFICIONADO.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET happier, look better, happier, look better, and improve their health & wellness, feel ever than motivated to According Mintel, adults are wellness.and reducing Most importantly, they’re they’re importantly, ininterested stress and to set goals to increasing take take control more more health . semblance normalcy.of stress,some recuperate and connections, release newfound practices to maintain have taken over as nearby spaces outdoor home or wellness from the the comfort of Simple ways to incorporate essential blog. and newsletter, website, your content on wellness and healthoffer to opportunities miss Don’t © 2020 2020 Garden Media Group

AFICIONADO. IMPATIENT GRATIFICATION

We said gardening is hot, but specifically, mini plants are hot, especially in edible gardening.

New gardeners are still learning the ropes, so provide them with tiny or fast-growing varieties:

• Micro Tom Tomato, (the world’s tiniest tomato plant) • Mini Bell peppers • Dwarf Yellow Crookneck squash • Romeo and Short Stuff carrots • Baby Ball beets • Mexican Miniature watermelon • Windowbox Mini Basil, an adorable basil variety • Striped Guadeloupe eggplant • Hearts of Gold cantaloupe • Tom Thumb peas • Crunchkin pumpkins • Mini White cucumbers • Sprouts & Microgreens

©2020 Garden Media Group The miniature You may live in an trend is hot, and apartment or small houseplants are home and struggle to squeeze your large leafy hopping on the friends onto crowded bandwagon. windowsills.

If your home is dark, windowsill space with enough light might be limited.

Bring nature into your small office space or

2021 2021 GARDEN TRENDS REPORT: THE RESET GREAT green up a corner of your desk. IMPATIENT.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET “ without addiction your feed plant lights, underor glass windowsill, under grow plantsTiny grown your on time. space and keepers plant with limited the are Cuteness aside - Leslie Halleck, Halleck, LLC Leslie Halleck Horticultural cramping cramping your style. perfect choice for choice , tiny plants plants , tiny – can ” © 2020 2020 Garden Media Group

IMPATIENT. DESIGN ABUNDANCE

Garden design will move away from mulch and eco-dead plants to co-creating with nature.

THE HONEY GROUP LLC Co-habitation. As cities shut down around the world, plants and animals began to reclaim human space, from coyotes on the streets of San Francisco to a resurgence of bees and rare wildflowers in the UK.

And now, we have an obligation to build back better.

Gardens are not only human spaces, or just “the parsley around the turkey” but richly woven ecologically functional spaces.

Places of beauty and abundance.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET “ protect protect care don’tIf you ground can single resource that and renewable nature is anda believe I truly that wildness - Claudia West, ASLA, Principal at Phyto Phyto at Studio, Principal ASLA, West, Claudia for it, for it, you anddon’t co - plant we we put in the plant author of author it. ” know makedifferencea Planting in a Post Wild World Wilda Post in Planting it, it, don’tyou every . © 2020 2020 Garden Media Group

ABUNDANCE. 2021 GARDEN TRENDS REPORT: THE GREAT RESET activities activities in our yards. we can manage ourselves and our manage the We have to realize that we cannot aim high. and Start today year? after year outside them keep we do how But, entire ecosystem, ecosystem, but manicured, but still has a deeper meaninga deeperhas but still manicured, is more lifestylethat Americanthe West says, landscapes. Design functional beautiful and “ ecological design can fit with canin design ecological doesn’t live. lots rooftop gardens or parkingand our developments Nature lives in in our backyards, because ‘ doesn’t live ‘ Claudia West explains that natureWest that explains out there out out there out That’s That’s the reality. © ’ is 2020 2020 Garden Media Group ’ anymore, gone – or itor . . ”

ABUNDANCE. 2021 GARDEN TRENDS REPORT: THE GREAT RESET of home. of your can improve the energy efficiency themPlant correctly, theyand and shade cooling Davey Tree, to According Balk from Chrissy trees.big carefor andPlant Choose trees that consider Choose well in your trees grow andarea “ Trees add Trees ” to your yard. to your the size the they’llsize when reach fully grown. beauty beauty © 2020 2020 Garden Media Group

ABUNDANCE. TURN OFF THE LIGHTS

According to ‘Nature’s Best Hope,’ the new book from Doug Tallamy, we should all be building a conservation hardscape, and the best way to do that is to turn out the lights. Dim the Lights. Lighting up the sky at night is one of the major causes of insect decline.

White lights draw insects all night long, exhausting them and making them easy prey for bats and birds.

If each of the millions of lights we turn on in this country kills just a few insects each night — well, you can do the math.

In 5 minutes, we could literally save billions of insects every season.

©2020 Garden Media Group 2021 GARDEN TRENDS REPORT: THE GREAT RESET “ renature will pastime be to national environment, our new of Instead it. instead living apartfrom of do it by other earthlings, we andwill and humans between balance We will a sustainable create - Doug Tallamy, University of Delaware Tallamy, UniversityDoug living with nature nature with living our our surroundings. denaturing our our ” © 2020 2020 Garden Media Group

OFF TURN OFFTHE LIGHTS. 2021 GARDEN TRENDS REPORT: THE GREAT RESET when when provoked lightsturn on only motionsensor,your so about security, installa If you’re concerned . the thesave entire but planet, It seems aloteasier tryingthanto Take care ofpropertylife on your same thing. really , , it’s . attractive to insects. they’re and the That’ll save energy, you yellow LED bulbs. the bulbsput and in Even easier © 2020 2020 Garden Media Group - change out least

OFF TURN OFFTHE LIGHTS. 2021 GARDEN TRENDS REPORT: THE GREAT RESET effort largest collective conservation create butpopulations alsothe restore notcan only insect If we do each part, our smallwe yourself. declinesinsect reverse can’t You in history . An effort that by for for our own can and good must . succeed, © 2020 2020 Garden Media Group

OFF TURN OFFTHE LIGHTS. FOR MORE INFORMATION

[email protected] 610-444-3040 www.gardenmediagroup.com/trends

IMPROV ERA BACKYARD AFICIONADO IMPATIENT GARDENING • CStores Decisions • Big City Gardener • Halleck Horticultural LLC • De Beers Group • Bushel and Berry • Homestead Gardens • City Grange DESIGN ABUNDANCE • ROI Revolution • Flowerbulbs.com • Davey Tree Expert Company • Tonkadale Greenhouse • Garden Center Magazine • Native Plant Database • WalletHub • Mintel • North Creek Nurseries • Modern Farmer • NWF Native Plant Finder BROADACRE CITIES • The National Gardening • Phyto Studio Association • • The Plant Hunter Costa Farms • National Garden Bureau • Frank Lloyd Wright Foundation • National Wildlife Association • The New York Times TURN OFF THE LIGHTS • Plants.com • Doug Tallamy