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April 3Rd- April 6Th, 2014 About Xicanindie

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April 3Rd- April 6Th, 2014 About Xicanindie Su Teatro Presents April 3rd- April 6th, 2014 About XicanIndie Until the late 1970s, Denver had two movie theaters for Spanish-speaking patrons. When those theaters closed, Denver’s access to Spanish-speaking films on the big screen (aside from the occasional art house run) essentially vanished. Sensing the need of a growing Spanish-speaking and bilingual community to see themselves on screen and to hear their stories told, El Centro Su Teatro started the Chicano Independent Filmmaker’s Festival in 1999. Entering the new millennium, the Chicano Independent Filmmaker’s Festival evolved into the XicanIndie FilmFest riding a wave of outstanding Latino cinema, new media and talent.. Now in its sixteenth year, the XicanIndie FilmFest thrives at our new home with regular screenings and increased capacity. Although the festival still highlights the work of local and national Chicano independent filmmakers, the four-day event also includes films from throughout the Americas. “It’s Latino World Cinema,” says XicanIndie Director and filmmaker Daniel Salazar, “Movies have always expressed our hopes and dreams as well as our common humanity.” XicanIndie: Latino World Cinema Latino film offers an important aesthetic that has been disconnected from the U.S. mainstream, due to cultural barriers that time and technology enable us to outgrow. “Latino filmmakers are masters at portraying human relationships, particularly ones that are inter-generational,” Salazar said. “Because they don’t rely on special effects and Hollywood formulas, Latino filmmakers tell more human stories, with contradictory, full-fleshed characters. We Latinos treasure our humanity and our family relationships—no matter how dysfunctional, we share full heartedly.” While there is no shortage of Chicano, Mexicano, and Latino films to be found on satellite television and DVD, the loss of Denver’s Spanish-speaking theaters limited the bilingual community’s social exchange. “In the age of home theatres and NETFLIX, film festivals create community,” Salazar said. “They offer people the opportunity to interact with filmmakers, artists and activists.” La Carpeta Roja Su Teatro Executive Artistic Director Tony Garcia, Festival Director Danny Salazar, actor Salvador Benavidez and Culture Clash’s Ric Salinas and Herbert Siguenza. Su Teatro celebrates La Mission’s Denver premiere with Benjamin Bratt In fact, interaction with guest artists is an essential feature of the festival. Past guest artists have included Mariam Colon (Blue Diner), Jesus Treviño (Resurrection Boulevard), Maya Entertainment Mogul Moctesuma Esparza (Milagro Beanfield War, Selena), Jeff Valdez (The Garcia Brothers), Benjamin Bratt (Pinero, La Mission). Fresh voices include Oscar Torres (Voces Inocentes), Alex Rivera (Sleep Dealer), Pablo Veliz (La Tragedia de Macario), Mariam Jobrani (The Fighting Cholitas) and John Leanos (Los ABC’s, Dead News Network). Reasons to Partner with the XicanIndie Filmmaker's Festival The XicanIndie Film Festival is the only Denver festival that exclusively screens Chicano independent, Mexican classic, and contemporary film. The event is grow- Media ing in popularity and will receive media coverage from television and radio stations, Coverage newspapers, websites and a full compliment of Latino media outlets. This benefit offers sponsors the opportunity for added exposure and added visibility in the Latino market. Respected and Su Teatro is the third oldest Chicano theater in the country and has contributed more original plays, adaptations and translations to the field than any other teatro Chicano. Award Winning Su Teatro is the only multidisciplinary Chicano/Latino arts center that produces theater, Latino Arts arts and education, music, film, and poetry festivals in the four-state region of Colorado, Institution Wyoming, Nebraska, and Kansas, and is widely recognized for its original and innova- tive contributions to the field. Partnership Su Teatro is proud to partner with El Centro Cultural Mexicano at the Denver Mexican Guarantees Consulate. The Consulate’s participation guarantees added visibility and media coverage. Quality, Additionally, El Centro Cultural provides films, prestige, and access to a high income, Visibility, and upwardly mobile audience. Growth Denver’s current 30 percent Latino population is on the rise. This upwardly mobile and increasingly affluent demographic is more likely to acculturate than assimilate. That is, Attentive and Latinos embrace the aspects of the dominant culture that are convenient to them, but Loyal Audience cultural heritage and identity remain important. A genuinely bilingual and bicultural approach is the key to reaching this demographic. The XicanIndie Film Festival is unique and innovative because it not only satisfies the public’s overwhelming appetite for Latino culture, it creates a community-based outlet Community for independent filmmakers who require forums to network, acquire skills and discuss Support trends. Screenings, workshops, panels, interactive youth sessions, and receptions make the event an opportunity for entertainment, dialogue and international exchange. Audience Demographics 74% own their own home Gender Breakdown 45% college degree 80 70 44% graduate degree Male 60 44% fluent spanish speakers 37% 50 Female 40 63% 30 Age Range 20 10 0 20-29 16.5% 1 2 3 4 50 and over 30-39 16.5% Income Range 50% Ethnicity 40-49 $25,000-$49,000 17% 33% 500 Euro-American $50,000-$74,999 or Other 400 20% Latino 19% 300 80% 200 100 0 1 2 Demographics – The importance of the Latino community in the United States and Colorado: ● The 2010 U.S. Census reports the Latino population has surpassed 50 million and accounted for more than half of the 27.3 million population increase in the last decade. It is 16.3% of the US population. ● In the state of Colorado, 21% of the state population is Latino, over 1 million in Colorado. ● 607,694 Latino in the seven-county metro area, making up 22% of the total population. ● 1 of 6 people in the U.S. is Latino. ● U.S. has the world’s second-largest Spanish-speaking population. ● Latino buying power exceeded $1 trillion in 2010. ● By 2015 it is forecast the buying power of the Latino population will reach $1.3 trillion. ● In Colorado, Latino’s purchasing power totaled $21.9 billion, an increase of 456.8% since 1990. ● It is estimated that 21.5 million Latino citizen adults will be eligible to vote in November 2012. ● More than 14 million Latino registered voters are expected by 2012. 2 million more Latino registered voters than 2008. ● 40% of new voters in the 2008 election were of Latino origin. ● 219,233 Latino registered voters in Colorado. ● According to the U.S. Census, there are 1.6 million Latino-owned businesses in the nation. They employ another 1.5 million people and boast some $220 billion in annual gross receipts. ● The number of Latino-owned businesses in the U.S. is expected to grow 41.8% in the next six years to 4.3 million, with total revenues surging 39% to more than $539 billion. $5,000 Sponsor - Festival Producer ● Product category exclusivity ● First Right of Refusal 2015 ● Post Festival Sponsorship Report ● Full page ad in program – inside front or back cover ● Slide ad featured in foyer, lobby and pre movie slide shows ● Banner display in lobby ● Outside thank you banner with prominent logo facing Santa Fe Dr. ● Lobby table ● Prominent listing on website as sponsor ● Your logo on photo banner backdrop ● Opportunity to speak at festival opening and closing events ● Verbal acknowledgement from the stage prior to every movie in festival ● Prominent listing welcome sign in lobby ● Crossmarketing on our social media and e-news outlets ● Acknowledgement listing in program ● Opportunity to include your customers in Opening Night Festival Party ● Opportunity to feature your business and customers in festival promotions ● XicanIndie VIP Status • Reserved seating • Hospitality bags for you and key customers • Closed reception with festival guest artists Impact at a Glance: ● 20 all festival passes 80,000 daily impressions ● 20 individual film vouchers to Santa Fe Dr. motorists 1,000 First Friday impressions 140,000 monthly website hits Total package value: $8,000 2,500 enews subscribers 2,300 facebook followers 2,500 souvenir program impressions 500 festival goers Festival Director Daniel Salazar with OG Pachucos Enrique Castillo (Bound by Honor) and Daniel Valdez (Zoot Suit, La Bamba) $2,500 Sponsor - Festival Partner ● Post Festival Sponsorship Report ● Full page ad in program ● Your logo on photo backdrop ● Prominent logo placement on website ● Crossmarketing on our social media and e-news outlets ● Slide ad featured in foyer, lobby and pre movie slide shows ● Prominent listing lobby festival welcome sign ● Banner display ● Verbal acknowledgement as sponsor as part of opening and closing of festival ● Opportunity to include your customers in Opening Night Festival Party ● Opportunity to sponsor film category: • Youth , GLBTQ, Documentaries, Chones (short films) • Listing in program as category sponsor • Featured article in program, Constant Contact email and lobby art as category sponsor • Opportunity to direct 20 free film vouchers to the community group of your choice (e.g. youth, college student, glbtq community group, senior group, etc.). ● 10 all festival passes ● 20 individual film vouchers Total package value: $5,000 Impact at a Glance: 1,000 First Friday Impressions 140,00 monthly website hits 2,500 enews subscribers 2,300 facebook followers 2,500 souvenir program impressions
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