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INDUSTRY AND AGRICULTURE AND HUMAN RESOURCE INFRASTRUCTURE TOURISM MANUFACTURING FISHERY RESOURCES AND DEVELOPMENT OVERVIEW WHY DO BUSINESS IN BATANGAS CITY Batangas City, recognized as the “Industrial Port City of CALABARZON (Region IV-A)”, is one of the fastest urbanizing cities in the Philippines with an average annual growth rate of 2.13%. Rapid growth is largely due to improved employment and quality of life prospects, facilitated by excellent transportation networks, including an international port as well as accessible roads that are well-connected to nearby markets. The city is a first class city in the Southern Tagalog Region, steadily generating significant revenues (PhP1.69 billion in 2012). BUSINESS-ENABLING ENVIRONMENT of skilled workers, benefiting from the presence of the Batangas City boasts of a supportive environment that Technical Skills Development Authority (TESDA) and caters to what businesses need and want. Critical to intensive training from global companies that have set this is a well-developed infrastructure backbone. The up business in the city and adjoining municipalities city’s locational advantage, given its proximity to Metro including Pilipinas Shell, AG&P, First Gen, Kepco, and Manila and nearby major regional and provincial cities, Keppel Shipyards. is harnessed by a keen emphasis on infrastructure. Another aspect that helps Batangas City attract Maximizing its coastal resource, the presence of investments is its business-friendly governance. In the international port facilitates movement of both 2010, Batangas City was recognized by the Asian people and goods. It currently handles over 3 million Institute of Management (AIM) Policy Center, United passengers and almost a million tons of cargo per year. States Agency for International Development (USAID) Connectivity to the South Luzon Expressway (SLEX) and the German Technical Cooperation Agency (GTZ) and the Southern Tagalog Arterial Road (STAR) as the most honest and transparent city in its dealings enables easy access to the nation’s capital and the rest and the most supportive city to micro, small and of CALABARZON. This has made the construction medium enterprises. of extensive industrial infrastructure projects feasible. As one of the partner cities of the USAID Cities Petrochemical complexes, the country’s first power Development Initiative, the city government, through plants using natural gas, metal fabrication facilities, the INVEST Project, has further instituted sound and special economic zones/industrial estates are now business reforms and a better environment for well established in Batangas City. investments through: Within the city, improvements to further decongest • a clearer vision for economic and investment growth high-traffic areas are in the pipeline, including for the city shared by all; construction of additional roads and bridges, and • reduced cost of doing business and more expansion and widening of existing streets. streamlined business registration processes; Beyond infrastructure, businesses are attracted • a city government that responds appropriately and to the city because of its superior level of human speedily to the needs of investors; capital. Batangas City’s primary asset is its people. • a city government that is more capable of managing Batangueños are dependable world-class service and implementing investment policies and of providers. High level of English proficiency is encouraging innovation in the private sector; and complemented by competencies in various academic • a stronger partnership between the city government and technical fields. The city has an extensive pool and different stakeholders. INDUSTRY AND AGRICULTURE AND HUMAN RESOURCE INFRASTRUCTURE TOURISM MANUFACTURING FISHERY RESOURCES AND DEVELOPMENT OVERVIEW INVESTMENT PROSPECTS such as cruises along the Calumpang River. As the AND OPPORTUNITIES IN A NUTSHELL meetings, incentives, conventions and exhibitions Batangas City is endowed with abundant resources that (MICE) market is an emerging segment, especially provide a wide range of possibilities to investors. The with the launch of the 1,800-seater, state-of-the-art city is classified as a regional agro-industrial center Batangas City Convention Center in 2012, additional under the country’s Regional Development Plan (RDP) investments in accommodation facilities, especially 2011-2016. Its rich agricultural resources offer a diverse catering to the business audience, will be feasible. array of crops, dominated by yellow corn, eggplants, For industry, the city’s major competitive advantage and cassava, that potential investors may explore lies in its port infrastructure which enables port- evolving into higher-value products through agro- oriented industries to locate in Batangas City. In processing. Livestock is a vibrant industry, especially terms of other industries, beyond the 86-hectare now with an upgraded slaughterhouse in the city. Tabangao Special Economic Zone which houses The city is also blessed with diverse marine resources Pilipinas Shell’s refrigerated LPG terminal, two with an emerging ecotourism destination market, economic zones are currently being developed in owing to its proximity to the Verde Island Passage Batangas City, including the 84.7-hectare RLC Special Marine Biodiversity Conservation Corridor. Investors Economic Zone. The city government is looking at can unlock the city’s tourism potential by developing the development of two additional ecozones targeting eco-tourism-based products, including adventure- manufacturing, BPO/IT, and administrative and based activities, as well as exploring new offerings financial services. RELEVANT PROJECTS UNDER THE 10-YEAR DEVELOPMENT PLAN OF BATANGAS CITY, 2008-2018 n AGRICULTURE n HUMAN RESOURCE Skills Inventory and Mapping in Feasibility Study on the DEVELOPMENT Batangas City Establishment of an Integrated Scholarships for High School and This initiative will entail the conduct Processing Plant College Students (ongoing) of skills inventory and mapping This study will look into the The city government sponsors among members of the labor force viability of putting up an integrated academic scholarships for deserving in Batangas City. processing plant in the most high school and college students. appropriate location in Batangas City. Establishment of a Technical- Strengthen Teacher Capability in Vocational Education and Training Upgrading of the City English, Science and Mathematics (TVET) Program Slaughterhouse from AA to AAA (ongoing) The city government will standards This skills building program trains collaborate with the TESDA Completed in 2013, the new teachers to be better instructors of Region IV-A office to develop a slaughter house will help improve English, Science and Mathematics. technical-vocational education and the quality of meat for processing training program customized to and consumption in Batangas City Integration of ICT in Learning Areas Batangas City residents, including and adjacent towns. Information and Communication a local apprenticeship track. The Technology (ICT) will be government will collaborate with integrated in the learning areas in training institutions and colleges elementary and secondary levels. as well as with private industries for Training will be provided to both participation in the program. teachers and students. INDUSTRY AND AGRICULTURE AND HUMAN RESOURCE INFRASTRUCTURE TOURISM MANUFACTURING FISHERY RESOURCES AND DEVELOPMENT OVERVIEW n INFRASTRUCTURE AND Feasibility Studies for major transport TRANSPORTATION projects Improvement and construction of road • Integrated Transport Terminal. Feasibility systems and bridges study for an efficient, integrated inter- • Calumpang Bridge 3. New two-lane modal transfer facility to rationalize the bridge via Rizal Ave. with ample numerous terminals scattered across the pedestrian walkways to alleviate city. congestion on two existing bridges that connect the poblacion to the new • Parking Building at Old Market. emerging center in Pallocan. Feasibility study to convert off-street parking space near the Old Market • Roundabout (Rotonda) at Gulod Junction. building into a multi-level parking Replace Gulod intersection with a facility. roundabout system to facilitate efficient flow of vehicles at the intersection, • STAR Tollway-Gulod Bypass Road. especially during morning and afternoon Study to assess feasibility of developing peak hours. 6-kilometer bypass road along a corridor east of Gulod Labac as an alternative • Viaduct between Sta. Clara and Bay Road to the National Highway that currently via Malitam. Alternative road for Monte links the STAR tollway to the poblacion Maria Shrine that bypasses residential (highway experiences heavy traffic areas of Pallocan and Libjo (existing because of dense built-up residential and highway caters to mixed traffic, including commercial areas). heavy vehicles traveling to and from industrial areas along the coast). n TOURISM Tourism Master Planning • Geometric Improvement (Roundabout) of This entails preparation of a master plan BIR Road-P. Herrera Junction. Implement for barangays with potential for eco-tourism roundabout system in the intersection to (i.e., marine protected areas, upland areas, alleviate traffic from Provincial Capitol, and waterfalls), mass-based tourism, and other government offices, and Lyceum other options, such as medical tourism. and facilitate travel towards national highway and STAR expressway. Conduct of Public Transport Strategy Study The study will look at public
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