SNEAKER Mathieu Le Maux INHALTS­ VERZEICHNIS

Total Page:16

File Type:pdf, Size:1020Kb

SNEAKER Mathieu Le Maux INHALTS­ VERZEICHNIS 1000 SNEAKER Mathieu Le Maux INHALTS­ VERZEICHNIS DER WEG ZUR IKONE DIE OBERLIGA Adidas Stan Smith 12 Best of - Die Teuersten 170 Reebok Freestyle 16 Best of - Die Tenniselite 172 Nike Cortez 18 Best of - NBA-Favoriten 174 Puma Clyde 20 Best of - Kinohelden 176 New Balance 576 24 Best of - Baby-Sneaker 178 K-Swiss Classic 28 Best of - Die Exoten 180 Adidas Superstar 30 Best of - Spike Lee 182 Pony Top Star 34 Best of - Kanye West 184 Nike Air Jordan1 36 Stars 1910-1970 186 Puma Easy Rider 40 Stars 1970er-Jahre 188 Onitsuka Tiger Mexico 42 Stars ig8oer-Jahre 192 Nike Air Max 44 Stars 1990er-Jahre 196 Adidas Americana Hi 88 48 Stars 2000er-Jahre 200 Le Coq sportif Arthur Ashe 50 Stars 2010er-Jahre 204 Reebok Pump 52 Fila Fitness 56 Glossar 206 Spring Court Gl 58 Bildnachweis 207 Converse Chuck Taylor All Star 60 Adidas SL 72 & SL 76 64 Nike Air Force 1 66 Reebok Classic Leather 70 BILDNACHWEIS PRO-Keds Royal 72 Alle Abbildungen:© DR, mit Ausnahme vonS. 7:© Michael Wa (bearbeitete Vans Authentic 74 Fotografie); S. 94: © Michael Ochs Archives/GettyImages; S.103: © Neil Leufer/ Adidas ZX 8000 Sports Illustrated/Getty Images; S. 134s © Prod DB/TD;S. 142:Doug Pensinger/Getty 78 Images; S.152 (oben):© thevintagerde; S.170: Mike Lawrie/Getty Images/AFP. Nike Air Huarache 80 2 DER MARKENKULT Nike 86 Adidas 94 Puma 102 New Balance HO Reebok 118 Converse 126 Asics - Onitsuka Tiger 134 Vans 142 Pony 150 Panorama 158 DER MARKEN­ KULT DIE OBER­ LIGA STAN SMITH FREESTYLE CORTEZ CLYDE 576 CLASSIC SUPERSTAR TOP STAR AIR JORDAN 1 EASY RIDER MEXICO AIR MAX AMERICANA Hl 88 ARTHUR ASI-IE PUMP FITNESS Gl CI-IUCK TAYLOR ALL STAR SL 72 8 Sl. 76 AIR FORCE 1 CLASSIC IJEATHER ROYAL AUTHENTIC ZX 8000 HUARACI-IE 576 CLASSIC SUPERSTAR TOP STAR AIR JORDAN I EASY RIDER MEXICO AIR MAX AMERICANA Hl 88 ARTHUR ASI-IE PUMP FITNESS 61 CI-IUCK TAYLOR AlJ. STAR SL 72 8 SL 76 AIR FORCE I CLASSIC IJEATHER ROYAL AUTHENTIC ZX 8000 HUARACHE 576 CLASSIC SUPERSTAR TOP STAR AIR JORDAN I EASY RIDER MEXICO AIR MAX AMERICANA Hl 88 ARTHUR ASHE PUMP NIKE ADIDAS PUMA NEW BALANCE REE30K CONVERSE ASICS - ONITSUKA TIGER VANS PONY AIJFE API. BAIJHNCIAGA BATA COMMON PROJECT DIADORA ELLESSE EMERICA ETNIES ETONIC FAGUO FEIYUE FRED PERRY GOI.A GOURMET FOOTWEAR PEAK HUMMEL I.ACOSTE LANVIN MONCLER PIERRE HARDY PRADA RAF SIMONS RICK OWENS SAUCONY SPUENDID SPALI3ING SUPERGA SUPRA FOOTWEAR TACCHINI TERREM UNIDIER ARMOUR VALENT1NO VEJA WILSON WRUNG YVES SAINT LAURENT YOHJIYAMAMOTO NIKE ADIDAS PUMA NEW BALANCE REE30K CONVERSE ASICS - ONITSUKA TIGER VANS PONY AIJFE AIR YEEZY 2 RED OCTOBER AIR JORDAN XII FLU GAME AIR JORDAN XII OVO DRAKE AIR FORCE 130GEYMAN AIR MAG AIR JORDAN 2 [1986 OG] K03E AIR ZOOM I JORDAN 11 3LACKOUT ARTHUR ASHE BJÖRN BORG JIMMY CONNORS STEFAN EDBERG IVAN LENDL ILIE NASTASE YANNICK NOAI-I ROD LAVER GUILLERMO VILAS JEREMY SCOTT WINGS AIR JORDAN 8 AQUA COWHIDE 300T RED COLORAMA JASPERS (GREY AND PINK] AIR YEEZY 2 PURE PLATINUM METAIJJC VELCRO HIGH YEEZY 300ST HAKEEM OLAJUWON SPUD WEBB PATRICK EWING DERRICK COLEMAN GRANT HILL IJE3RON JAMES AUEN STOMPER STAN SMITH BLACK AIR FLOW SIJP-ON CHECKERBOARD AIR JORDAN 4 GS ZISSOU COUNTRY AIR COMMAND FORCE SKY FORCE 88 MID AIR WOVEN CH UCK TAYLOR ALL STAR BRUIN LEATHER AIR MAX TRIAX VANDAL AIR JORDAN SPIZIKE AIR JORDAN 5 3LACK GRAPE AIR MAX 2 AIR JORDAN 10 AIR JORDAN XX8 AIR MAX LEBRON VII FOAMPOSITE ONE ZOOM l-EBRON IV NYC AIR TRAINER X 850 STAN SMITH .
Recommended publications
  • Nordstrom X Nike Present the Cortez Market in Los Angeles
    Nordstrom X Nike Present The Cortez Market In Los Angeles June 14, 2017 Olivia Kim Launches Curated Sneaker Boutique at One-Day Pop-Up Market with New Limited Edition Sneaker Multimedia Press Kit SEATTLE, WA (June 14, 2017) – On June 17, Nordstrom and Nike will host the Cortez Market, a one-day pop-up market and shopping experience including Los Angeles’ first look at the ‘Nordstrom x Nike’ Sneaker Boutique curated by Olivia Kim, the Vice President of Creative Projects at Nordstrom. The ‘Nordstrom x Nike’ Cortez Market takes over the corner of La Cienega and Melrose Avenue from 10 a.m. to 5 p.m. and will feature a ‘Nordstrom x Nike’ pop-up van as well as apparel, accessory, lifestyle and décor items from a curated group of Kim’s designer friends and friends of friends, including Poketo, Dr. Collectors, Hansel from Basel, Sakara, Fair Season Vintage, and jewelry by Jessica Winzelberg. A customization station, nail bar and food trucks will also be on-site for guests. This year, Nike celebrates the 45th anniversary of the Cortez. Launched as a running shoe in 1972, the Nike Cortez has become an icon moving from the track, to the streets, on the screen and to the stage. The ‘Nordstrom x Nike’ Cortez Market introduces Kim’s inaugural Nike sneaker design, the Nike Cortez Premium iD by Olivia Kim, which also launches June 17 at ‘Nordstrom x Nike’ in select Nordstrom stores. NIKEiD has a long history of collaborating with influential partners to serve every athlete* personally and inspire creativity in the customization of your signature Nike shoe.
    [Show full text]
  • SEMI-FINAL FEDEX ATP HEAD 2 HEADS – in Order of Play
    BARCELONA OPEN BANCSABADELL: DAY 6 MEDIA NOTES Saturday, April 23, 2016 Real Club de Tenis Barcelona 1899, Barcelona, Spain | April 18-24, 2016 Draw: S-48, D-16 | Prize Money: €2,152,690 | Surface: Clay ATP Info: Tournament Info: ATP PR & Marketing: www.ATPWorldTour.com www.barcelonaopenbancsabadell.com Maria Garcia-Planas: [email protected] @ATPWorldTour @bcnopenbs Nanette Duxin: [email protected] facebook.com/ATPWorldTour facebook.com/barcelonaopenbancsabadell Press Room: +34 93 2052365 TOP TWO SEEDS NADAL, NISHIKORI, JOINED BY KOHLSCHREIBER, PAIRE SEMI-FINALS PREVIEW: The top two seeds Rafael Nadal and Kei Nishikori, who have accounted for 10 of the past 11 tournament titles since 2005 (except 2010), headline Saturday’s semi-finals at the Barcelona Open BancSabadell. In the opening match, Nishikori takes on wild card/No. 6 seed Benoit Paire and Nadal follows against No. 10 seed Philipp Kohlschreiber. Nishikori and Paire meet for the fifth time (tied 2-2) and the Frenchman won the last two meetings last year at the US Open and in Tokyo. In their lone clay court meeting, Nishikori won in four sets in the 3R at Roland Garros in 2013. Nishikori enters on a 13-match Barcelona winning streak and he leads the tournament this week in service games won, holding 27 of 29 games (93%). Paire is making his third semi-final showing of the season and he’s attempting to reach his fifth career ATP World Tour final (1-3). The 26-year-old wild card is trying to become the first Frenchman to reach the Barcelona final since Thierry Tulasne won the title in 1985 (d.
    [Show full text]
  • Annual Report & Accounts
    2 015 Annual Report & Accounts Contents Overview Highlights 5 Who We Are 6 Where We Are 16 Group Portfolio Introduction 18 Executive Chairman’s Statement 45 Strategic Report Business Model 46 Our Strategy 47 Principal Risks 49 Business Review 51 Financial Review – Continuing Businesses 52 Property and Stores Review 54 Corporate and Social Responsibility 56 Governance The Board 60 Directors’ Report 61 Corporate Governance Report 63 Directors’ Remuneration Report 67 Financial Statements Statement of Directors’ Responsibilities 77 Independent Auditor’s Report 78 Consolidated Income Statement 80 Statement of Comprehensive Income 80 Statement of Financial Position 81 Consolidated Statement of Changes in Equity 82 Consolidated Statement of Cash Flows 83 Notes to the Consolidated Financial Statements 84 Group Information Five Year Record 135 Financial Calendar 136 Shareholder Information 137 Annual Report & Accounts 2015 “ Our continuing operations have delivered a record result for the year with a headline profit before tax and exceptional items in excess of £100 million.” Peter Cowgill 4 Overview Highlights • Record result with profit before tax and exceptional items in the continuing businesses of £100.0 million (2014: 82.0 million). • Exceptional performance in Sports Fashion with like for like store sales growth across the combined European fascias of 13% and operating profits increased by 18% to £107.0 million (2014: £91.0 million). • Encouraging progress in the development of the international Sports Fashion offering with new stores added in all existing territories. • Comparable with the wider sector, Outdoor had a difficult second half following the very mild autumn and winter. Sector wide promotional activity continues as the resulting imbalance of stocks in the trade is addressed.
    [Show full text]
  • Designated Brands Requiring Upcs
    Designated Brands Requiring UPCs Amazon Brand Registry If you own your own brand and sell products without UPCs on Amazon, you can enroll in the Amazon Brand Registry. Amazon Brand Registry is a program for sellers who manufacture or sell their own branded products, and one of the benefits of enrolling in the program is that you may list products without UPCs. Learn more about the Amazon Brand Registry More resources on UPCs and listing quality To learn more, please visit the following Seller Central Help pages (sign-in required): Adding UPCs for your Products Locating Product Identifiers Finding and Fixing Quality Alerts in Listings Suppressed Listings List of designated brands requiring a valid UPC 1. ADEN + ANAIS 22. CAPEZIO 2. AEROSOLES 23. CARHARTT 3. AMAZING GRASS 24. CASIO 4. ANNE KLEIN 25. CATERPILLAR 5. ARIAT 26. CHAMPION 6. ASICS 27. CHARADES 7. BABY JOGGER 28. CHARMIN 8. BALI 29. CHICCO 9. BIOFREEZE 30. CLAIROL 10. BIRKENSTOCK 31. CLARKS 11. BOB'S RED MILL 32. CLIF BAR 12. BOGS 33. COFFEE PEOPLE 13. BOON 34. COLE HAAN 14. BOSTONIAN 35. COLUMBIA 15. BRAUN 36. CONAIR 16. BRITAX USA 37. CONVERSE 17. BSN 38. CRANE 18. BUGABOO 39. CREST 19. BURT'S BEES 40. CROCS 20. CALIFORNIA COSTUMES 41. DANSKO 21. CALVIN KLEIN 42. DC SHOES Updated February 24, 2014 Page 1 43. DEPEND 85. ISOTONER 44. DEUCE WATCHES 86. JAMBU 45. DICKIES 87. JARROW 46. DIESEL 88. JERDON 47. DISGUISE 89. JESSICA SIMPSON 48. DOCKERS 90. JOHN FRIEDA 49. DOLCE & GABBANA 91. JOHNSTON & MURPHY 50. DOVE 92. KAMIK 51. DR.
    [Show full text]
  • Media Guide Template
    MOST CHAMPIONSHIP TITLES T O Following are the records for championships achieved in all of the five major events constituting U R I N the U.S. championships since 1881. (Active players are in bold.) N F A O M E MOST TOTAL TITLES, ALL EVENTS N T MEN Name No. Years (first to last title) 1. Bill Tilden 16 1913-29 F G A 2. Richard Sears 13 1881-87 R C O I L T3. Bob Bryan 8 2003-12 U I T N T3. John McEnroe 8 1979-89 Y D & T3. Neale Fraser 8 1957-60 S T3. Billy Talbert 8 1942-48 T3. George M. Lott Jr. 8 1928-34 T8. Jack Kramer 7 1940-47 T8. Vincent Richards 7 1918-26 T8. Bill Larned 7 1901-11 A E C V T T8. Holcombe Ward 7 1899-1906 E I N V T I T S I OPEN ERA E & T1. Bob Bryan 8 2003-12 S T1. John McEnroe 8 1979-89 T3. Todd Woodbridge 6 1990-2003 T3. Jimmy Connors 6 1974-83 T5. Roger Federer 5 2004-08 T5. Max Mirnyi 5 1998-2013 H I T5. Pete Sampras 5 1990-2002 S T T5. Marty Riessen 5 1969-80 O R Y C H A P M A P S I T O N S R S E T C A O T I R S D T I S C S & R P E L C A O Y R E D R Bill Tilden John McEnroe S * All Open Era records include only titles won in 1968 and beyond 169 WOMEN Name No.
    [Show full text]
  • J/K 4/8/99 Financials & BACK (Page 2)
    1998 Annual Report abcd Brown Group, Inc. 32% 56% 12% Famous Footwear Division Brown Shoe Company Wholesale Division Naturalizer Retail Division 1998 Financial Highlights For the Fiscal Years Ended January 30, 1999, January 31, 1998 and February 1, 1997 1998 1997* 1996 (Dollars in thousands, except per share data) Operating Results Net sales $1,538,530 $1,567,202 $1,525,052 Net earnings (loss) 23,669 (20,896) 20,315 Per Share of Common Stock Diluted net earnings (loss) 1.32 (1.19) 1.15 Dividends paid .40 .85 1.00 Shareholders’ equity 11.95 11.04 13.19 Financial Position Total assets 655,232 694,988 722,375 Working capital 250,939 260,437 301,020 Shareholders’ equity 217,174 199,190 237,037 Return on beginning shareholders’ equity 11.9% (8.8%) 8.8% Current ratio 2.0:1 1.9:1 2.1:1 *In 1997, includes aftertax restructuring charges and operating losses of $45.6 million related to the Company’s Pagoda International marketing division, and a $1.5 million aftertax loss on the sale of the Famous Fixtures division of Famous Footwear. Going Places Today’s consumers are going places. And they need shoes that can get them there — shoes that reflect their sense of fashion and keep up with the demands of their active lifestyles. Brown Group’s businesses are positioned to offer today’s footwear consumers what they need: comfortable, quality footwear. with relevant styling. in brand names they trust...in the places where they like to shop. This positioning has served us well.
    [Show full text]
  • Sportswear Industry Data and Company Profiles Background Information for the Play Fair at the Olympics Campaign
    Sportswear Industry Data and Company Profiles Background information for the Play Fair at the Olympics Campaign Clean Clothes Campaign March 1, 2004 1 Table of Contents: page Introduction 3 Overview of the Sportswear Market 6 Asics 24 Fila 38 Kappa 58 Lotto 74 Mizuno 88 New Balance 96 Puma 108 Umbro 124 Yue Yuen 139 Li & Fung 149 References 158 2 Introduction This report was produced by the Clean Clothes Campaign as background information for the Play Fair at the Olympics campaign, which starts march 4, 2004 and aims to contribute to the improvement of labour conditions in the sportswear industry. More information on this campaign and the “Play Fair at Olympics Campaign report itself can be found at www.fairolympics.org The report includes information on Puma Fila, Umbro, Asics, Mizuno, Lotto, Kappa, and New Balance. They have been labeled “B” brands because, in terms of their market share, they form a second rung of manufacturers in the sportswear industries, just below the market leaders or the so-called “A” brands: Nike, Reebok and Adidas. The report purposefully provides descriptions of cases of labour rights violations dating back to the middle of the nineties, so that campaigners and others have a full record of the performance and responses of the target companies to date. Also for the sake of completeness, data gathered and published in the Play Fair at the Olympics campaign report are copied in for each of the companies concerned, coupled with the build-in weblinks this provides an easy search of this web-based document. Obviously, no company profile is ever complete.
    [Show full text]
  • Brand Armani Jeans Celebry Tees Rochas Roberto Cavalli Capcho
    Brand Armani Jeans Celebry Tees Rochas Roberto Cavalli Capcho Lady Million Just Over The Top Tommy Hilfiger puma TJ Maxx YEEZY Marc Jacobs British Knights ROSALIND BREITLING Polo Vicuna Morabito Loewe Alexander Wang Kenzo Redskins Little Marcel PIGUET Emu Affliction Bensimon valege Chanel Chance Swarovski RG512 ESET Omega palace Serge Pariente Alpinestars Bally Sven new balance Dolce & Gabbana Canada Goose thrasher Supreme Paco Rabanne Lacoste Remeehair Old Navy Gucci Fjallraven Zara Fendi allure bridals BLEU DE CHANEL LensCrafters Bill Blass new era Breguet Invictus 1 million Trussardi Le Coq Sportif Balenciaga CIBA VISION Kappa Alberta Ferretti miu miu Bottega Veneta 7 For All Mankind VERNEE Briston Olympea Adidas Scotch & Soda Cartier Emporio Armani Balmain Ralph Lauren Edwin Wallace H&M Kiss & Walk deus Chaumet NAKED (by URBAN DECAY) Benetton Aape paccbet Pantofola d'Oro Christian Louboutin vans Bon Bebe Ben Sherman Asfvlt Amaya Arzuaga bulgari Elecoom Rolex ASICS POLO VIDENG Zenith Babyliss Chanel Gabrielle Brian Atwood mcm Chloe Helvetica Mountain Pioneers Trez Bcbg Louis Vuitton Adriana Castro Versus (by Versace) Moschino Jack & Jones Ipanema NYX Helly Hansen Beretta Nars Lee stussy DEELUXE pigalle BOSE Skechers Moncler Japan Rags diamond supply co Tom Ford Alice And Olivia Geographical Norway Fifty Spicy Armani Exchange Roger Dubuis Enza Nucci lancel Aquascutum JBL Napapijri philipp plein Tory Burch Dior IWC Longchamp Rebecca Minkoff Birkenstock Manolo Blahnik Harley Davidson marlboro Kawasaki Bijan KYLIE anti social social club
    [Show full text]
  • NIKE Inc. STRATEGIC AUDIT & CORPORATE
    NIKE Inc. STRATEGIC AUDIT & CORPORATE A Paper Presented as a Final Requirement in STRAMA-18 -Strategic Management Prepared by: IGAMA, ERICA Q. LAPURGA, BIANCA CAMILLE M. PIMENTEL, YVAN YOULAZ A. Presented to: PROF. MARIO BRILLANTE WESLEY C. CABOTAGE, MBA Subject Professor TABLE OF CONTENTS Page No. I. Executive Summary ……………………………………………………………………...……1 II. Introduction …………………………………………………………………………...………1 III. Company Overview ………………………………………………………………………….2 A. Company Name and Logo, Head Office, Website …………………………...……………2 B. Company Vision, Mission and Values……………………………………………….…….2 C. Objectives …………………………………………………………………………………4 D. Organizational Structure …………………………………………………….…………….4 E. Corporate Governance ……………………………………………………………….……6 1. Board of Directors …………………………………………………………….………6 2. CEO ………………………………………………………………….………….……6 3. Ownership and Control ………………………………………………….……………6 F. Corporate Resources ………………………………………………………………...……9 1. Marketing ……………………………………………………………………….….…9 2. Finance ………………………………………………………………………………10 3. Research and Development ………………………………………………….………11 4. Operations and Logistics ……………………………………………………….……13 5. Human Resources ……………………………………………………...……………14 6. Information Technology ……………………………………………………….……14 IV. Industry Analysis and Competition ...……………………………...………………………15 A. Market Share Analysis ………………………………………………………...…………15 B. Competitors’ Analysis ………………………………………………………...…………16 V. Company Situation.………… ………………………………………………………….……19 A. Financial Performance ………………………………………………………………...…19 B. Comparative Analysis………………………
    [Show full text]
  • White Paper Cybersquatting 2011
    www.KeepAlert.com The Brand Monitoring Department of Systonic White Paper Cybersquatting 2011 International Corporate account manager: Director of the publication: Stéphanie Lacroix Jean-François Poussard Email: [email protected] Director Keep Alert Telephone: + 33 (0)5 57 26 44 52 Email: [email protected] Mobile: + 33(0)6 14 14 51 72 Telephone: + 33 (0)5 57 26 44 47 Twitter: @keepalert Mobile: + 33 (0)6 29 40 62 42 Twitter: @keepalert Systonic (RCS B 34938634200092) 2-4 Avenue Eugène. Chevreul, 33600 Pessac, France Tel. +33 (0)5 57 26 44 44 – Fax : + 33 (0)5 24 84 32 25 Email: [email protected] Reproduction prohibited without permission www.KeepAlert.com The Brand Monitoring Department of Systonic Summary About Keep Alert ............................................................................................................................ 3 Systonic, Complementary IP expertise: Internet Protocol – Intellectual Property .................... 4 Keep Alert Cybersquatting White Paper .......................................................................................... 5 Arbitration Decisions ...................................................................................................................... 6 Spelling of disputed domain names ................................................................................................. 8 Domain names that contain a trademark ................................................................................... 8 Domain names that are identical to a trademark ....................................................................
    [Show full text]
  • Leading Sports Brand Boosts Productivity by 10% at Its European
    SUCCESS STORY ASICS SUMMARY Customer ASICS Europe BV Partner Dalosy Industry Retail/Sports Challenge ASICS wanted to deploy multipurpose, future-proof Android devices and boost efficiencies at its European warehouses Solution • Zebra TC8000 Touch Leading Sports Brand Boosts Mobile Computers: • 316 standard range scanners and 25 Productivity By 10% At Its European extended range scanners • SimulScan software Warehouses With Zebra Technology and All Touch Terminal Emulation software as ABOUT ASICS EUROPE B.V. standard on the TC8000s • Zebra TC8000 Quick- draw Holsters and Zebra ASICS Europe BV is the European subsidiary TC8000 Forklift Mount of ASICS Corporation, a leading designer Challenge Holsters Having recently launched an updated, • SOTI MobiControl ® Cloud and manufacturer of running shoes as well as for TC8000s other athletic and lifestyle footwear, apparel coordinated Warehouse Management System, • Other scanner models: ASICS was also looking to replace the Zebra LI2208, LS1203, LS4278 and accessories. ASICS was founded in 1949 and LS3578 by Kihachiro Onitsuka. The ASICS name is an Workabout Pros it had been using at its • Zebra GK420D Label European warehouses. ASICS approached Printers and HC100 acronym of the Latin phrase ‘Anima Sana in Wristband Printers Corpore Sano’, which means ‘A Sound Mind in a partner, Dalosy, with whom it had already • Zebra OneCare Select Support Package Sound Body.’ The Japanese true performance established a long-term partnership, to brand is market leader in performance running research the best device for its needs. With Results offices in the Netherlands and Belgium and • 10% + increase in footwear with flagship models such as GEL- warehouse productivity Kayano, GEL-Nimbus, GEL-Cumulus and GT over 40 years of experience, Dalosy offers with subsequent excellent turnkey solutions and total packages of ROI Series, as well as various core performance • Multifunctional device sports, such as tennis.
    [Show full text]
  • Hip-Hop Sneaker Collaborations
    Intertext Volume 28 Issue 1 Article 10 5-1-2020 Hip-Hop Sneaker Collaborations Wallace Burgess Follow this and additional works at: https://surface.syr.edu/intertext Part of the Fiction Commons, and the Nonfiction Commons Recommended Citation Burgess, Wallace (2020) "Hip-Hop Sneaker Collaborations," Intertext: Vol. 28 : Iss. 1 , Article 10. Available at: https://surface.syr.edu/intertext/vol28/iss1/10 This Article is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Intertext by an authorized editor of SURFACE. For more information, please contact [email protected]. Burgess: Hip-Hop Sneaker Collaborations Hip-Hop Sneaker collaborations WALLACE BURGESS hat’s the most expensive pair of shoes you’ve ever bought? $150 running shoes that you wore until they fell Wapart? $250 Italian leather loafers? How about a used pair of the Air Yeezy 2s for $4,600? (“Air Yeezy 2 Solar Red”). I hope you’re a size 13. As absurd as that price tag sounds, these are not just a pair of expensive shoes. That’s because the Air Yeezy 2 is rapper Kanye West’s second collaboration with the sneaker brand Nike and is a perfect example of how popular the collaborations between hip-hop figures and shoe compa- nies are. Although it was once unusual for hip-hop artists to negotiate a deal to brand and design sneakers, such joint efforts have resulted in some of the most coveted and highly-priced shoes in the world. According to Stephen Albertini’s “An Abridged History of Photograph by Hannah Frankel.
    [Show full text]