Designated Brands Requiring UPCs

Amazon Brand Registry

If you own your own brand and sell products without UPCs Amazon, you can enroll in the Amazon Brand Registry. Amazon Brand Registry is a program for sellers who manufacture or sell their own branded products, and one of the benefits of enrolling in the program is that you may list products without UPCs.

Learn more about the Amazon Brand Registry

More resources on UPCs and listing quality

To learn more, please visit the following Seller Central Help pages (sign-in required): Adding UPCs for your Products Locating Product Identifiers Finding and Fixing Quality Alerts in Listings Suppressed Listings

List of designated brands requiring a valid UPC

1. ADEN + ANAIS 22. CAPEZIO 2. AEROSOLES 23. CARHARTT 3. AMAZING GRASS 24. CASIO 4. ANNE KLEIN 25. CATERPILLAR 5. ARIAT 26. 6. ASICS 27. CHARADES 7. BABY JOGGER 28. CHARMIN 8. BALI 29. CHICCO 9. BIOFREEZE 30. CLAIROL 10. BIRKENSTOCK 31. CLARKS 11. BOB'S RED MILL 32. CLIF BAR 12. BOGS 33. COFFEE PEOPLE 13. BOON 34. COLE HAAN 14. BOSTONIAN 35. COLUMBIA 15. BRAUN 36. CONAIR 16. BRITAX USA 37. 17. BSN 38. CRANE 18. BUGABOO 39. CREST 19. BURT'S BEES 40. CROCS 20. CALIFORNIA COSTUMES 41. DANSKO 21. CALVIN KLEIN 42. DC

Updated February 24, 2014 Page 1 43. DEPEND 85. ISOTONER 44. DEUCE WATCHES 86. JAMBU 45. DICKIES 87. JARROW 46. DIESEL 88. JERDON 47. DISGUISE 89. JESSICA SIMPSON 48. DOCKERS 90. JOHN FRIEDA 49. DOLCE & GABBANA 91. JOHNSTON & MURPHY 50. DOVE 92. KAMIK 51. DR. MARTENS 93. KASHI 52. DREAMGIRL 94. KEEN 53. DRIVE MEDICAL 95. KENNETH COLE NEW YORK 54. DUOFOLD 96. KENNETH COLE REACTION 55. DURACELL 97. KEURIG 56. DV BY DOLCE VITA 98. KIDSLINE 57. EARTH'S BEST 99. KIND 58. ECCO 100. KR3W 59. ELOPE 101. LAMBS & IVY 60. ENFAMIL 102. LEACHCO 61. ENZO ANGIOLINI 103. LEG AVENUE 62. ERGOBABY 104. LIL CHARACTERS 63. EUCERIN 105. L'OREAL PARIS 64. FISHER-PRICE 106. MADDEN GIRL 65. FITBIT 107. MARPAC 66. FITFLOP 108. MAYBELLINE 67. FORUM NOVELTIES INC. 109. MCCORMICK 68. FRANCO AMERICAN NOVELTY 110. MINNETONKA COMPANY 111. MIZ MOOZ 69. FRYE 112. MIZUNO 70. FUN WORLD COSTUMES 113. MUNCHKIN 71. GARDEN OF LIFE 114. MYSTERY HOUSE 72. GARNIER 115. NATURALIZER 73. GERBER 116. NATURE'S WAY 74. GHIRARDELLI 117. NEFF 75. GILLETTE 118. 76. GOLD TOE 119. NEW CHAPTER 77. GRACO 120. NEWMAN'S OWN 78. HANES 121. NICORETTE 79. HAPPYBABY 122. NINE WEST 80. HERSHEY'S 123. NIVEA 81. HUGGIES 124. NOOKA 82. HURLEY 125. NORELCO 83. 126. NOW FOODS 84. INCHARACTER 127. NUK

Updated February 24, 2014 Page 2 128. NUTIVA 164. SEBAGO 129. NUTRIGOLD 165. SEIKO 130. NYX 166. SEVEN TIL MIDNIGHT 131. OAKLEY 167. SEVENTH GENERATION 132. OLAY 168. SHANY COSMETICS 133. OMRON 169. SIMILAC 134. 170. 135. OPTIMUM NUTRITION 171. SKIP HOP 136. ORAL B 172. SMIFFY'S 137. PAMPERS 173. SOLEUS 138. PANASONIC 174. SONICARE 139. PANTENE 175. SOURCE NATURALS 140. PAPER MAGIC 176. SPECIAL K 141. PB2 177. STEVE MADDEN 142. PHILIPS AVENT 178. STRIDE RITE 143. PHILIPS MEDICAL SYSTEMS 179. SUAVE 144. POLO RALPH LAUREN 180. SUMMER INFANT 145. 181. SUNBEAM 146. 182. TEVA 147. RASTA IMPOSTA 183. THE BODY SHOP 148. RAY-BAN 184. THE FIRST YEARS 149. 185. THERMOS 150. REEF 186. TIDE 151. REMINGTON 187. TIMBERLAND 152. REVLON 188. TIMEX 153. RIPCURL 189. TOMMY HILFIGER 154. ROCKPORT 190. TULLY'S COFFEE 155. ROMA COSTUME 191. TWININGS 156. ROXY 192. VANITY FAIR 157. RUBIE'S COSTUME CO 193. VICKS 158. SAFETY 1ST 194. VITA COCO 159. SALOMON 195. VOLCOM 160. SAM EDELMAN 196. WACOAL 161. SANUK 197. WAHL 162. 198. WATERPIK 163. SCHICK 199. WRANGLER

Updated February 24, 2014 Page 3