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Taco Bell Reveals the “Naked Chicken Taco” Across Thailand for the First Time with Special Promotional Campaign

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Taco Bell Reveals the “Naked Chicken Taco” Across Thailand for the First Time with Special Promotional Campaign Press Release Taco Bell Reveals the “Naked Chicken Taco” across Thailand for the First Time with Special Promotional Campaign Bangkok, Thailand – 11th December, 2019 – Taco Bell is bringing one of its most successful innovations worldwide to Thailand with the new Naked Chicken Taco available on December 14, 2019 with special promotion at 99 baht per set. The brand also plans to open its fifth restaurant at CentralPlaza WestGate at the same time. The newest Taco Bell restaurant at Centralplaza Westgate has a truly interactive dining experience with an open kitchen concept. It has 36 covers with the total store area being 105 sq.mts. For the first time in Thailand, this will be the first taco shell made entirely of crispy chicken, not corn or flour. Its shell is made with crispy chicken kicked up with bold Mexican spices and seasoning, and is packed with fresh lettuce, diced ripe tomatoes, shredded cheese and a creamy ranch sauce. 1 Mr. Chalermchai Mahagitsiri, President and CEO of TTA and Director of Siam Taco Co., Ltd., said “Taco Bell’s brand essence revolves around creativity and courage of innovation, which can be seen through various products the brand has been offering to customers worldwide. We expect to see great feedback from the launch of this world-class menu in Thailand, similar to the success in USA, UK, Japan and India.” The ‘Naked Chicken Taco’ will be promoted through a fun and challenging campaign where fans are encouraged to follow the Naked Chicken Taco launch using the hashtag #DaretoReveal. Further details, and some rebellious surprises, will be shared following the launch. Due to a fantastic response from consumers, Siam Taco spearheads to expand to more outlets in high-traffic locations across Thailand. In mid-December, the brand will launch its 5th Taco Bell outlet in Thailand at CentralPlaza WestGate, one of the suburban landmarks which covers over 10 million populations across 8 provinces – Bangkok, Nonthaburi, Pathumthani, Ayutthaya, Nakhon Pathom, Supanburi, Kanchanaburi, and Ratchaburi – within 1.30 hour drive. The new Naked Chicken Taco will be available from 14th December at all Taco Bell restaurants in Thailand, The Mercury Ville @Chidlom, Siam Paragon, CentralPlaza Pinklao, Samyan Mitrtown, and CentralPlaza WestGate which will officially open on 14th December. The best part is that it will come with a very attractive limited time offer, available with Unlimited Coke at 99 baht per set. Moreover, to celebrate the opening of this new branch, Taco Bell will be giving 100 Naked Chicken Taco Limited Edition T-Shirts for the first 100 customers at Taco Bell CentralPlaza WestGate, along with various fun activities and exciting promotions. For more updates, news and promotions from Taco Bell Thailand, please visit Facebook: Facebook.com/TacoBellTH, IG: @TacoBellTH, Twitter: @TacoBellTH, and Line: @TacoBellTH. ########################### About Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 2 million customers weekly across the globe. There are currently 500 Taco Bell restaurants in nearly 30 countries outside the United States, and over 7,000 restaurants across the U.S., with the expansion still continuing in international markets. About Siam Taco Siam Taco Co. Ltd is a joint venture company between TTA and CM Capital (owned by the Mahagitsiri family) to operate Taco Bell restaurants in Thailand. About TTA Thoresen Thai Agencies Public Company Limited (TTA) has grown from its humble beginnings back in 1904 as a shipping service company to now a global strategic investment holding company with presence throughout Asia, the Middle East, Europe and Africa. Listed on the Stock Exchange of Thailand, TTA is a diversified investment holding group with primary interest in Shipping, Offshore Service, Agrochemical and Investment (which includes food retail). To penetrate the food retail business, TTA, together with the Mahagitsiri family, had acquired the Pizza Hut business from YUM in 2017. For more information, visit www.thoresen.com. For more information please contact: Natasa Urcharoenngan (Ni) Tel : 083 492 2242 E-mail: [email protected] Wararat Pharahan (Aor) Tel: 089-231-4263 Email: [email protected] 3 .
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