WORLD NAKED BIKE RIDE Process Book KAITLYN GOETZ

VSCI 426 ADVANCED ILLUSTRATION April , 2017

1 INTRODUCTION

2 RATIONALE

The Brief The Typography To explore various platforms and using the environment to showcase RuckSack was used as the main typeface for the posters as it has a a concept. taller x-height that is bold and inviting. It is a strong Sans serif, but also friendly. The second font chosen was Rekalme Script, Also a The Target Audience friendly font that I altered to create a more raw or painterly stroke. The Target audience for the project was not only individuals who The Ride always promotes creativity and I felt that should be attend WNBR, but also individuals who don’t know about the ride, reflected in the typography. would love to participate to spread the values. Ages 22-32 The typography is not the main focus of the posters. Using two tones for the background, the typography is legible but not The Concept the main focus of the posters. The goal was to have the audience While researching WNBR, I noticed a lot of people didn’t know about see the image, then read the tag-line and then once I have their the festival and a large part of that problem is the way it is promoted. attention, reveal the event name. There is no curiosity or involvement in the public. If you know about it, you go. If you don’t...You wouldn’t know to go. With their posters The Add-ons that are used now, they don’t catch the eye of the audience or involve The idea of the campaign is to make the individuals look into the them in any way. I wanted to create a campaign that got the audience festival and bring traffic online. Creating the hashtag and placing it to ask questions, and look further into the event. on bike paths using fake, but realistic skin, could be enough to get Showing imagery that could make anyone stop on the street the viewers to stop and look up the hashtag, where they could go and ask “WTF?”. I wanted to focus on body positivity in a fun way. and find more information about the event. Making a “Naked Bike” that showed various skins, old and young, black and white, and even skin conditions to promote positivity. This ride is not just about the earth but our environment and how we live in it. Using the hashtag #FleshThisOut touches base on not only getting more individuals to the event but also get more individuals to see the importance of body positivity.

The Colour As the posters and guerrilla advertising are flesh coloured, I wanted to use complementary, happy colours to add a boost to the imagery. I wanted slightly muted hues that could make the skin pop, but also keep the emotional connection happy as the imagery could be.... well, shocking.

3 RESEARCH Introduction + History + Facts

INTRODUCTION What to wear? Do not fear! The traffic with our naked bodies as the best way of defending our is “As Bare As You Dare”... How bare is that? How dare is that? It’s dignity and exposing the vulnerability faced by cyclists and WNBR is on! It’s time to put a stop to the of all up to you. You decide what you are comfortable with. No one pedestrians on our streets as well as the negative consequences people and the planet to cars and the pollution they create. is excluded or discriminated against based on levels of clothing, we all face due to dependence on oil, and other forms of bodypaint, or anything else for that matter! non-renewable energy. According to the United Nations, close to a million species of Breathe easier. “If you stand in a closed garage with a running car, plants and animals could disappear from the face of the earth in Engage the public! We paint our bodies and decorate our bikes you will die in a matter of minutes. Hundreds of thousands of cars in our cities create dirty, unhealthy air.” – Go By the next 50 years as a result of greenhouse gasses being released with political messages or beautiful designs to complement our Body image/self awareness. promotes body awareness, primarily from motor vehicles. forms. Please be creative and colorful in expressing yourself! , bike decorating, and other creative expression is strongly the fact that one can achieve a more healthy lifestyle from the exercise we achive by using self-powered transport Since 2004, cities across the world have experienced the joy of encouraged! See Body art and Art bike for more info. Self-sufficiency. Cycling makes us non-renewable energy sources, the world’s largest naked event promoting cycling in the history of less dependent oil We pass out flyer’s informing the public about our message. We humanity. Think Globally, Act locally. Cycling promotes local cycling use portable public address systems or raise our voices and chant businesses and local cycling organizations. in unison. Getting people to laugh and smile is a great way to You are invited to not only ride with us but also to help organize a Less is more. WNBR strips the complexities from modern transport WNBR event in the city of your choosing. More information. Visit connect and share ideas in a non-threatening way. to a simplified message of cycling. For the vast majority of most our List of rides page for a list of participating cities, each with its peoples’ transport needs, cycles are the right vehicle for the right upcoming event and/or a list of its previous rides. THE MESSAGE OF WNBR FOCUSES ON PROMOTING CYCLING job. “You don’t need a wheelbarrow to carry a pea”. The unabashed vehicle of the revolution. By cycling naked we World Naked Bike Ride (WNBR) is being organized and supported Save the planet! shifting to a carfree lifestyle is one of the most declare our confidence in the beauty and individuality of our by many different groups. The groups are only connected by their powerful things a person can do to make a real difference in bodies and the ’s place as a catalyst for change in the determination to all be naked on their bikes on WNBR Day, riding reducing negative environmental impacts on this planet. future of sustainability, transport, community and recreation. in celebration, jubilation to deliver a vision of a cleaner, safer, “Our message to the world is one of simplification, human harmony “Unless we change direction, we are likely to end up where we are body-positive world to the masses. We have many great reasons and love. For a future to exist for tomorrows generations, we have heading.” to stop wasting the life blood energy of the Earth, stop fighting to be celebrating, with all the glory of naked two-wheel sanity. It’s and killing in the name of consumerist wealth accumulation and time to join hundreds of naked compatriots in a free, non-sexual, Community-building. Bicycles create public space, enhance street learn to love and respect all life on this planet.” – Conrad Schmidt, fun bike ride. All are welcome! From the shy to the bold. Cyclists, life and build a sense of community founder of The Work Less Party and Artists for Peace and WNBR rollerbladers, roller-skaters, skate boarders. All ages, sizes, and “If you see someone you know while riding, it’s easy to stop and and organizer for WNBR , BC colors welcome. Bring your family and your co-workers! say hello. Bicycles create public space, enhance street life and It’s time to put a stop to the indecent exposure of people and the build a sense of community”– Go By Bicycle planet to cars and the pollution they create. We face automobile Peace of mind. “People are looking for places where they’re not 4 RESEARCH Introduction + History + Facts

constantly being confronted with cars. It’s just like non-smokers The first international naked bike ride was a collaboration between became targets for those wishing to crash the event and add a bit seeking smoke-free space.” – Franziska Eichstaedt-Bohlig, German the World Naked Bike Ride group, which rode on the twelfth of of spontaneity and thrills. The Summer Solstice Parade in Fremont Green Party June 2004, and the Manifestación Ciclonudista with its event on District of Seattle is probably the best example. Naked riders also the nineteenth. The WNBR group is a creation by Conrad Schmidt showed up randomly at events around the world. EVOLUTION OF A MESSAGE to help coordinate a large international naked bike ride between many different activist groups across the world. All of the groups on this page have had their own approach to In the beginning of WNBR, the message was balancing protesting cycling naked. Some focus on body painting and participate against oil dependency and celebrating the power and individuality When and how this caught on at locations worldwide can be found within the context of ancient cultural celebrations. Others use their of the human body. In 2006, there was a shift towards simplifying from the List of rides. Most cities in the sphere of influence of a body to bring attention to political issues. Some ride at night and the message and focusing on . While the ride Romance language have their World Naked Bike Rides by the others during the day. Some ride , , , does include and appeal to participants from social circles, name Ciclonudista or a derivative. rollerskates, or rollerblades. What is your city’s ride going to be the rides is not focused on promoting social nudity directly as like? much as cycling. Conrad Schmidt has pointed out that the most A history of naked cycling active support has coming from the cycling advocacy community, See also: Wikipedia’s clothing-optional bike rides article. POLITICS with groups such as Critical Mass. While we have been able to Text taken from WNBR: Resources: A history of unabashed get many people from social nudity circles to take cycling more free-wheelers! What does cycling naked have to do with environmental protest? seriously, too many people are coming to the event without really We face automobile traffic with our naked bodies as the best way supporting the primary focus of the ride. Focusing on cycling helps The bicycle was invented in the early 1800s. Early fashions were of defending our dignity and exposing the unique dangers faced clarify this. extremely cumbersome and dangerous for the rider. Like the open by cyclists and pedestrians as well as the negative consequences water swimmers who rejected the dangerously heavy swimwear we all face due to dependence on oil, and other forms of WORLD NAKED BIKE RIDE HISTORY of their day, there can be little doubt many tried riding their cycles non-renewable energy. naked, however, little information about such outings was made. Photo of the 2003 Bare As You Dare bikers courtesy of Artists For It looks more like a party than a protest. Why should it be taken Peace For the most part the naked cycling that has taken place has been seriously, politically? Information partially borrowed from WNBR: Resources: A Brief mostly at naturist/nudist communities and resorts around the world. Having fun and doing public outreach are not mutually exclusive History of WNBR Small community festivals, less-traveled roads, mountain trails, goals. People see us on the streets and you can see the gears and other remote outdoor areas have also been favorite places for turning in their heads. People see a large group of cyclists and Prior to 2004, two organizations had cyclists protesting those looking for peace and fresh air away from their hectic urban they think to themselves, what is this, why are they doing that? oil dependency: the Artists for Peace in Canada and the lives. It won’t take long for them to figure out that by doing something Manifestación Ciclonudista in Spain. Despite having virtually different, by immersing ourselves in lanes intended for cars and identical messages and strategies neither group even knew of the As streaking became popularized in 1974, more streakers reached not for bicycles, by tossing our clothes and rejecting our shame, existence of the other. for their bikes for some fun variation. Several parades and fairs we are protesting a way of life which needs to be abandoned. 5 RESEARCH Introduction + History + Facts

We paint our bodies with political messages or beautiful designs solutions to living in the 21st Century. Who can turn down the have happened if the world were no longer oil dependent. It would to complement our forms. We pass out flyers informing the public opportunity to be free of emissions, cars and shame? make sense to attend the World Naked Bike Ride in protest of the about our message. We use portable public address systems or war in Iraq or any other conflict fuelled by oil dependency. raise our voices and chant in unison Why would anybody embrace public nudity? Non-sexualized, colourful and creative nakedness in uptight ABOUT THE WORLD NAKED BIKE RIDE Getting people to laugh and smile is a great way to connect and societies is a refreshing way to remind people of some of the share ideas in a non-threatening way. We realize there will always fundamental freedoms of life that people have collectively handed What is World Naked Bike Ride all about? be the occasional grinch that just can’t share the road with cyclists over, without really thinking of the consequences. Its about World Naked Bike Ride (WNBR) is about protesting oil dependency or stand the sight of a natural human being. Fortunately for us, body-positive values: living a healthy life in tune with, not against, and celebrating the power and individuality of our bodies. Naked their numbers are decreasing and ours are increasing. our environment; respecting the natural beauty and diversity bicycle people power! of human bodies; and establishing and projecting a positive IT SOUNDS LIKE A CRITICAL MASS BIKE RIDE – ARE YOU self-image and rejecting shame. What is the appeal of WNBR? Why do people do it? Why has it TRYING TO DISRUPT TRAFFIC? grown so fast? What slogans and chants do you have for the ride? WNBR is highly infectious. Its message and image has immediate We are not stopping traffic, we are traffic! Critical Mass and See the Slogans page. widespread appeal. It operates on a simple, scaleable , relies other cycle activism groups promote awareness of cyclists out on grassroots promotion, and integrates easily into collaborative of necessity — many cyclists are seriously injured and killed by CAN I BRING A PLACARD, LEAFLETS ETC? WHAT MESSAGE projects and interests in the vast majority of progressive careless drivers. That includes commuters, students, children, SHOULD I COMMUNICATE? communities across the globe. It is no wonder that events are police officers on bicycles. Everybody is at risk in a society that rapidly spreading to other cities all over the globe! promotes car culture over walking, cycling and sustainable We recommend bringing something that communicates the transport. messages of the ride (opposition to oil dependency and WNBR is not just a great event for spectators, visiting tourists and celebration of our bodies). You could paint the message onto your the general public, it is an amazing experience that everybody can Many roads were not built for bicycle traffic, many communities body (click here for a terrific photo of painted messages from either participate in, witness or support at whatever level they are were not designed to take advantage of the world’s most efficient Aukland’s Feb 2005 ride, and inspiring use of stencils from the comfortable. means of personal transport. Instead, we have subordinated USA’s RNC 2004 protests in NYC). You could mount a sign/object/ our common sense and community values to the requirements flag onto your bicycle. You might want to wear a prop (mask, wings, People love the idea of participating in a ride that celebrates of large, expensive, dangerous, loud and polluting vehicles. Oil tail, etc). Use your imagination. the natural beauty of the human body, the shameless freedom has become one of our most important commodities despite its and innocent sensual pleasure from not wearing clothes inherent costs of war and innocent lives. No wild area is seen as Don’t feel limited by the main WNBR messages. You can while travelling pollution-free through the breeze through our too pristine to mine for this “black gold”. This must change. communicate opposition to oil dependency through a number of communities. Auroroa Denai, one of Chicago’s high-energy riders, Like Critical Mass, WNBR aims to promote bicycle transportation local-specific issues. You may feel strongly opposed to the UK and urges her fellow riders to and recreation, and environmentally-responsible, sustainable US led war in Iraq. It can be easily argued that this war wouldn’t 6 RESEARCH Introduction + History + Facts

They also enjoy engaging the public in a cheerful, light-hearted WHY ARE YOU RIDING NAKED? WHAT IF I’M NOT CONVENTIONALLY ATTRACTIVE? way about a very serious threat to the entire globe – oil dependency and car culture. For some it is also a great feeling To celebrate cycling and the human body. The ride demonstrates Great! Please come to the ride! We’ll all be there to ride with you to stick it to the man, to challenge the status quo, and raise the the vulnerability of cyclists on the road and is a protest against oil in celebration of your body’s strength and individuality. Peopleof blood pressure of prudes and gas guzzlers alike. We have noticed dependency. all ages, sizes, builds and appearances ride on World Naked Bike that the same people who support the oil industry and a culture of Ride. At the ride, you’ll be treated with dignity and respect no complacency on important environmental issues tend to also be When is the next event? matter what your body looks like. repressive of other peoples’ personal freedom. Check the List of rides page. Most World Naked Bike Rides in the southern hemisphere take place in mid-March. Most northern One of the amazing impacts of this ride is to show the world how TOP QUESTIONS hemisphere rides have traditionally taken place around the second varied real bodies can be; unlike the airbrushed images that flood Saturday in June. Please note that some locations may host rides the media and cause so much insecurity. Isn’t riding naked uncomfortable? earlier or later, and/or organise extra rides. Suprisingly, for both women and men, riding naked isn’t especially The laws on nudity are often incredibly vague and difficult to less comfortable than riding clothed. When riding with clothes Is there a ride happening near me? enforce on you’re often rubbing against the seams, so in some ways Check the list of rides to see. If there isn’t, how about starting a naked riding is comfier! Ride routes will often be chosen with ride yourself? You probably don’t need to cover up an awful lot to be legal. less experienced cyclists in mind, so will avoid hills and be more With the incredible transforming powers of a little body paint, leisurely in pace, increasing comfort. Why do we not make this a monthly event ? liquid latex, a strategically-placed sock or duct tape you too Some believe that the more rides a city has the less media can transform the average city-streaking wild naked cyclist into Is it a ride around the world? attention the rides get and the smaller they become. Some also “the legal city-streaking wild naked cyclist”. Be creative: a little No. Separate short rides are taking place in cities and towns argue that smaller rides without media exposure are more likely to imagination can change everything. around the world on the same days. Of course, if anyone is up for be hassled by the police, however this has not been proven. They cycling naked around the world... argue that police do not want to be seen on the 6 o’clock news The laws on nudity also seem to hinge on something called trying to arrest 100 + naked cyclists. “indecent exposure”. The fact of the matter is that being naked Is it legal to be naked in public? is not “indecent”. There is nothing indecent about a naked body. It depends on the laws of the country that individual rides take Some cities have 2-3 rides per season, including Vancouver, The only thing that is indecent are the laws on indecent exposure. place in. Public nudity is often more acceptable than you’d think, BC (two rides in 2007 and 2008), Seattle (two in 2007, three in Simon Oosterman of the Auckland 2005 WNBR says it best: “Stop so long as the bahaviour of the naked people in question isn’t 2008) and Portland (two rides in one day). Vancouver and Seattle the indecent exposure to vehicle emissions!” After all, the shame lewd, aggressive or violent. For countries with stricter laws, the ride have seen some declines in ridership in their late summer rides, is on them, not on us! There are many indecent laws that we the is “as bare as you dare” – full nudity is not mandatory! however, there is not enough information to clearly identify number citizens of the world have to stand up to, especially those that of rides as been the deciding factor. infringe our personal freedoms.

7 RESEARCH Introduction + History + Facts

Police do not want to be seen confronting a large group of The only arrest that has ever been made at a WNBR event was on suspicious or the individual becomes a threat. peaceful naked people February 13, 2005 in Auckland. More info at the Enzyme WNBR What about children? Aren’t they especially at risk from seeing web site naked people? This is a very important one. If you encounter police or any other The idea that somehow children are negatively affected by aggression, do not reciprocate the aggression. Keep it light. It’s Three arrests were also made in Seattle during WNBR Seattle non-sexualized nudity is a myth. Children are more likely to be tough getting angry at a colourful naked person on a bicycle. 2007. No charges were filed, however, against those cyclists. curious if nudity was discouraged in their family. The only thing prudish parents have to worry about is that their children might Anger and aggression only returns anger and aggression. WNBR is not just a ride against oil dependency, its a ride for want to get naked themselves if it looks like people are having fun. self-empowerment. As children grow older they are more likely to resent repressive None of our rides have been behind closed doors, we do them parents if they think they lack common sensibilities. loud and we do them proud. After all, who would care if we did Isn’t public nudity offensive? See also Wikipedia’s article on Issues in social nudity as it relates the ride in reserved nudist areas or where no one could see us? People are offended by all kinds of harmless things, people and to children. We advertise them in local non-mainstream newspapers. We are ideas. People have been offended by religous cartoons, Muslims Read Mark Storey’s essay “Children, Social Nudity and Scholarly challenging social norms, we are challenging the template laws converting to Christianity (in Afganistan), farting, burping, Martin Study”. that tell us that what is right is wrong. Luther King, Jesus, Gandhi, the accidental exposure of Janet Can children participate in the event? Jackson’s breast, rock’n’roll, sex education, tattoos, dancing, the Yes, children are allowed to participate in WNBR. WNBR is I have had many fun encounters with police officers, one of the peace movement, environmentalists, droopy pants, “minority” designed to be family-friendly. Children do sometimes ride, most interesting was when this grumpy police officer came up groups, potbellies, hairy chests, Teletubbies, and most likely even participate and otherwise contribute to WNBR events, currently to me and told me that he thought that what I was wearing was you at some point. For a good essay looking at this issue look at however, it is pretty rare. As an example, the Seattle ride has had indecent. I looked him straight in the eye and told him that I The Offence of Public Nudity by Mark Storey one kid participate in their rides in 2004 and 2006, other naked thought his opinion was indecent. I was right — and no — I was not cyclists events have also had kids participate. arrested. What about trouble-makers? People should not avoid riding bicycles because they are afraid of Children and teenagers under 16 or 18 (depending on what country Nobody has ever been arrested at any of the major naked cycling negligent drivers. People should not avoid getting naked in public they are from) are not encouraged to participate in WNBR without events in Vancouver, Spain, Germany or the UK. There have been or at home because of their fear of paedophiles and perverts or close supervision from a parent or legal guardian. WNBR does not arrests in Seattle during the Solstice Parade, but charges were prying neighbours who want to clog up the courts with frivolous provide child care or babysitting services. dropped and police do not generally engage the naked cyclists lawsuits. Who wins when you change the way you live out of fear? during that event anymore. One of the other arrests at that event Think about it. WNBR has a policy of not allowing promoters to directly recruit was due to an situation where one of the bicyclists accidentally children to participate in our events. Children who are interested in hit a child on the parade route. Just bicycle responsibly and use Problem behaviour can be dealt with directly by confronting participating should speak with their parents or legal guardians. common sense. people who are behaving inappropriately and alerting law enforcement authorities if the behaviour continues to be 8 RESEARCH Introduction + History + Facts

HOW CAN I REPORT ABUSIVE BEHAVIOUR TOWARDS we had only 13 cyclists we cycled straight past the biggest police and killing in the name of consumerist wealth accumulation and CHILDREN? station in Vancouver and we didn’t do it quietly either. learn to love and respect all life on this planet.” – Conrad Schmidt, founder of The Work Less Party and Artists for Peace and WNBR If you know about a child who is in immediate danger or risk, call Courage is the first step towards solutions. and organizer for WNBR Vancouver, BC your local police. It’s time to put a stop to the indecent exposure of people and the - Conrad Schmidt, 22 January 2005 planet to cars and the pollution they create. We face automobile If you live in the USA please report incidents to The CyberTipline traffic with our naked bodies as the best way of defending our or call 1-800-843-5678. For incidents in Canada please report Is it OK to omit the environmentalist or body-positive themes, or dignity and exposing the vulnerability faced by cyclists and to Cybertip.ca. For incidents in the UK please report to Child demand people wear a minimum of clothing? pedestrians on our streets as well as the negative consequences Exploitation and Online Protection Centre or call +44 (0)870 000 No. People are entirely welcome to organise their own naked bike we all face due to dependence on oil, and other forms of 3344. ride as long as their event is a protest against oil dependency and non-renewable energy. participants have the option to ride their bikes naked. Only then will the official WNBR website agree to promote the event. Body image/self awareness. Cycling promotes body awareness, The WNBR admin team does report suspicious forms received the fact that one can achieve a more healthy lifestyle from the from our web site to the proper authorities. Incidents that occur DOES THE RIDE HAVE A SINGLE MESSAGE? exercise we achive by using self-powered transport during our rides are referred directly to the police. Self-sufficiency. Cycling makes us non-renewable energy sources, The ride has many different images and slogans that people use to less dependent oil How many participants does it take for a successful WNBR event? communicate the ride’s purpose. Local rides are free to highlight It’s not about the size of the event. local concerns (closure of a local clothes-free cost-free beach, Think Globally, Act locally. Cycling promotes local cycling urban road expansions, safety needs of cyclists). All local rides businesses and local cycling organizations. WNBR is not a competition, its about the empowerment of the use clothing-optional bike rides as a means of protesting against Less is more. WNBR strips the complexities from modern transport individual. A ride with only two people can be just as successful as oil dependency and celebrating the power and individuality of our to a simplified message of cycling. For the vast majority of most a ride with 400. bodies peoples’ transport needs, cycles are the right vehicle for the right job. “You don’t need a wheelbarrow to carry a pea”. Even though there was a really cold autumn rain storm in Brazil on WHY? The unabashed vehicle of the revolution. By cycling naked we 12 June 2004 the WNBR event went ahead as planned. Two really declare our confidence in the beauty and individuality of our cold and completely naked cyclists took to the streets of Brazil. It Save the planet! Shifting to a carfree lifestyle is one of the most bodies and the bicycles’s place as a catalyst for change in the often takes more courage to do something when you are all alone powerful things a person can do to make a real difference in future of sustainability, transport, community and recreation. than when you are in a big group. reducing negative environmental impacts on this planet. “Unless we change direction, we are likely to end up where we are “Our message to the world is one of simplification, human harmony heading.” The first naked bike ride that we organized in Vancouver had only and love. For a future to exist for tomorrows generations, we have 13 people; but it was the best ride we ever organized. Even though to stop wasting the life blood energy of the Earth, stop fighting 9 RESEARCH Introduction + History + Facts

Community-building. Bicycles create public space, enhance street There were hundreds of companies making bicycles in the 1890s 3) Bicycles produce no meaningful pollution when in operation. life and build a sense of community and some were large enough to mass produced bicycles. With so Bikes don’t have tailpipes belching poisonous fumes into the “If you see someone you know while riding, it’s easy to stop and many companies making bicycles (and many going out of business atmosphere. They also eliminate the oil, fuel and hydraulic fluids say hello. Bicycles create public space, enhance street life and near the end of the “golden age” as 1990 approached) spare parts dripped by automobiles onto the road surface — which means less build a sense of community”– Go By Bicycle for some bicycles were likely difficult or impossible to obtain. toxic runoff into local waterways. Peace of mind. “People are looking for places where they’re not constantly being confronted with cars. It’s just like non-smokers COOL FACTS 6) Using a bike for transportation can help you lose weight and seeking smoke-free space.” – Franziska Eichstaedt-Bohlig, German improve your overall health. The health benefits of regular aerobic Green Party 1. Social reformer and feminist Susan B. Anthony once said that the exercise are well-known. Depending on your riding style and invention of the modern bicycle “has done more to emancipate local road conditions, you could easily burn 600 calories an hour VIDEO women than anything else in the world” and called it the “freedom through brisk cycling. Most bike commuters report losing 15 to 20 https://pdxwnbr.org/why/ machine.” – Source pounds during their first year in the saddle without changing their 8. Despite the fact that speed limits do not apply to bicycles in eating habits. 1900 UK, you can be prosecuted simply for cycling too fast, under the charge of ‘cycling furiously.’ – Source WHY DO WE LOVE BEING NAKED? For women riding bicycles there was a clothing problem. The social tradition (the Victorian dress code) did not permit women to show 12. In the 1890s, there was real concern that straddling a bicycle 4. Clothes. The better you feel naked, the better you’ll feel in their legs in public, even if covered by pants and stockings. This saddle combined with the motion required to propel a bicycle clothes. Because clothes won’t just be about hiding things, they’ll deterred them from riding bicycles, especially since in the early would lead to arousal in women. So women’s bicycles had saddles be about celebrating things. I want my clothes to be a celebration. days of bicycling all bicycles were men’s bicycles. The main bicycle with little or no padding, and high handle bars to reduce the risk of Is that asking too much of them? I think not! organization in the U.S. was aptly named the “League of American arousal. – Source Wheelmen” (which still exists today with “Wheelmen” replaced by 5. Because it’s there. Like Everest. But a lot less dangerous and “Bicyclists”). By 1900, it had become acceptable for more daring 19. There are more bikes than people in the Netherlands, and snowy. I mean, mine isn’t snowy. If yours is, that’s totally fine. women to ride bicycles in bloomers (puffed out pants that were the cities are planned to accommodate bikes rather than cars. – Our bodies are challenging, though. They’re complicated and almost twice the diameter of ones legs at the knees). Only a few Source disobedient and sometimes they feel like they need to be tamed. dared to ride in regular pants. Prior to 1900, some women had Sometimes they are an obstacle that needs to be overcome. been stopped by police for bicycling in pants (instead of dresses). WHY ARE BIKES BETTER? Climbed, if you will. Like Mount Everest. Or maybe they just need Thus the social mores in that era were a severe impediment for to be appreciated more. That’s what I really think. So a little less women cyclists but just as this situation was improving for women, 2) A bicycle has a tiny manufacturing footprint when compared like Mount Everest and a little more like a puppy. It just needs the golden age of bicycling came to an end. It was said that the to a car. All manufactured goods have environmental impact, but attention! Give it love and attention and it will reward you with bicycling fad had run its course. bicycles can be produced for a fraction of the materials, energy feelings of happiness and comfort. And sex appeal. and shipping costs of a car. 10 RESEARCH Introduction + History + Facts

7. You will embrace vulnerability. When you put yourself out there, it is a natural reaction to have fear and worry. However, this is an opportunity to embrace being vulnerable. It allows you to think and get down to the core of what really matters and what is of importance to you. When you strip away all of the excess, you are 100% you and willing to take on anything that comes your way.

8. You will show the world the real you. Today, we have many ways of altering our appearance from our true body image when we wear clothing. Some people alter their image so much that they fear getting naked with the person they love. It seems crazy that this could even happen; however, the rise in use of breast-enhancing bras and Spanx products has put this idea into people’s minds. This all goes back to being comfortable with your true body image. If a person really does love you, then they should not love you based upon your image. If they do, then you may even decide that the ever-so-uncomfortable leggings that go up above your waist to hold in all of the imperfections may not be worth it after all.

9. You will have fun. Well, this could go in all sorts of directions. But when you are comfortable with your naked body and see it as being flattering, then life is more fun. You start realizing that you are beautiful and are willing to do more things that you probably would not have done otherwise—with and without your clothes on.

11 12 13 14 15 16 17 CONCEPT ROUGHS

18 19 20 21 22 23 24 25 COLOUR ROUGHS

26 27 28 FINAL COLOURS Poster Design Colours

29 TYPOGRAPHY ROUGHS

30 world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride

world naked bike ride world naked bike ride world naked bike ride

world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride

31 world naked bike ride world naked bike ride world naked bike world naked bike ride world naked bike world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride world naked bike ride

32 world naked WORLD NAKED WORLD NAKED bike ride BIKE RIDE BIKE RIDE world WORLD NAKED WORLD NAKED BIKE RIDE naked BIKE RIDE WORLD NAKED bike ride WORLD NAKED BIKE RIDE world BIKE RIDE

WORLD NAKED bikenaked ride BIKE RIDE world naked bike ride 33 FINAL Typography Poster Design Typography

RuckSack, Demi a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Reklame Script a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V X Y Z

34 POSTER ROUGHS

35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 FINAL MOCKUPS

50 51 52 53 54 55 56 57 58 59 60 61 62