WORLD NAKED BIKE RIDE Process Book KAITLYN GOETZ VSCI 426 ADVANCED ILLUSTRATION April , 2017 1 INTRODUCTION 2 RATIONALE The Brief The Typography To explore various platforms and using the environment to showcase RuckSack was used as the main typeface for the posters as it has a a concept. taller x-height that is bold and inviting. It is a strong Sans serif, but also friendly. The second font chosen was Rekalme Script, Also a The Target Audience friendly font that I altered to create a more raw or painterly stroke. The Target audience for the project was not only individuals who The Ride always promotes creativity and I felt that should be attend WNBR, but also individuals who don’t know about the ride, reflected in the typography. would love to participate to spread the values. Ages 22-32 The typography is not the main focus of the posters. Using two tones for the background, the typography is legible but not The Concept the main focus of the posters. The goal was to have the audience While researching WNBR, I noticed a lot of people didn’t know about see the image, then read the tag-line and then once I have their the festival and a large part of that problem is the way it is promoted. attention, reveal the event name. There is no curiosity or involvement in the public. If you know about it, you go. If you don’t...You wouldn’t know to go. With their posters The Add-ons that are used now, they don’t catch the eye of the audience or involve The idea of the campaign is to make the individuals look into the them in any way. I wanted to create a campaign that got the audience festival and bring traffic online. Creating the hashtag and placing it to ask questions, and look further into the event. on bike paths using fake, but realistic skin, could be enough to get Showing imagery that could make anyone stop on the street the viewers to stop and look up the hashtag, where they could go and ask “WTF?”. I wanted to focus on body positivity in a fun way. and find more information about the event. Making a “Naked Bike” that showed various skins, old and young, black and white, and even skin conditions to promote positivity. This ride is not just about the earth but our environment and how we live in it. Using the hashtag #FleshThisOut touches base on not only getting more individuals to the event but also get more individuals to see the importance of body positivity. The Colour As the posters and guerrilla advertising are flesh coloured, I wanted to use complementary, happy colours to add a boost to the imagery. I wanted slightly muted hues that could make the skin pop, but also keep the emotional connection happy as the imagery could be.... well, shocking. 3 RESEARCH Introduction + History + Facts INTRODUCTION What to wear? Do not fear! The World Naked Bike Ride dress code traffic with our naked bodies as the best way of defending our is “As Bare As You Dare”... How bare is that? How dare is that? It’s dignity and exposing the vulnerability faced by cyclists and WNBR is on! It’s time to put a stop to the indecent exposure of all up to you. You decide what you are comfortable with. No one pedestrians on our streets as well as the negative consequences people and the planet to cars and the pollution they create. is excluded or discriminated against based on levels of clothing, we all face due to dependence on oil, and other forms of bodypaint, or anything else for that matter! non-renewable energy. According to the United Nations, close to a million species of Breathe easier. “If you stand in a closed garage with a running car, plants and animals could disappear from the face of the earth in Engage the public! We paint our bodies and decorate our bikes you will die in a matter of minutes. Hundreds of thousands of cars in our cities create dirty, unhealthy air.” – Go By Bicycle the next 50 years as a result of greenhouse gasses being released with political messages or beautiful designs to complement our Body image/self awareness. Cycling promotes body awareness, primarily from motor vehicles. forms. Please be creative and colorful in expressing yourself! Body painting, bike decorating, and other creative expression is strongly the fact that one can achieve a more healthy lifestyle from the exercise we achive by using self-powered transport Since 2004, cities across the world have experienced the joy of encouraged! See Body art and Art bike for more info. Self-sufficiency. Cycling makes us non-renewable energy sources, the world’s largest naked event promoting cycling in the history of less dependent oil We pass out flyer’s informing the public about our message. We humanity. Think Globally, Act locally. Cycling promotes local cycling use portable public address systems or raise our voices and chant businesses and local cycling organizations. in unison. Getting people to laugh and smile is a great way to You are invited to not only ride with us but also to help organize a Less is more. WNBR strips the complexities from modern transport WNBR event in the city of your choosing. More information. Visit connect and share ideas in a non-threatening way. to a simplified message of cycling. For the vast majority of most our List of rides page for a list of participating cities, each with its peoples’ transport needs, cycles are the right vehicle for the right upcoming event and/or a list of its previous rides. THE MESSAGE OF WNBR FOCUSES ON PROMOTING CYCLING job. “You don’t need a wheelbarrow to carry a pea”. The unabashed vehicle of the revolution. By cycling naked we World Naked Bike Ride (WNBR) is being organized and supported Save the planet! shifting to a carfree lifestyle is one of the most declare our confidence in the beauty and individuality of our by many different groups. The groups are only connected by their powerful things a person can do to make a real difference in bodies and the bicycles’s place as a catalyst for change in the determination to all be naked on their bikes on WNBR Day, riding reducing negative environmental impacts on this planet. future of sustainability, transport, community and recreation. in celebration, jubilation to deliver a vision of a cleaner, safer, “Our message to the world is one of simplification, human harmony “Unless we change direction, we are likely to end up where we are body-positive world to the masses. We have many great reasons and love. For a future to exist for tomorrows generations, we have heading.” to stop wasting the life blood energy of the Earth, stop fighting to be celebrating, with all the glory of naked two-wheel sanity. It’s and killing in the name of consumerist wealth accumulation and time to join hundreds of naked compatriots in a free, non-sexual, Community-building. Bicycles create public space, enhance street learn to love and respect all life on this planet.” – Conrad Schmidt, fun bike ride. All are welcome! From the shy to the bold. Cyclists, life and build a sense of community founder of The Work Less Party and Artists for Peace and WNBR rollerbladers, roller-skaters, skate boarders. All ages, sizes, and “If you see someone you know while riding, it’s easy to stop and and organizer for WNBR Vancouver, BC colors welcome. Bring your family and your co-workers! say hello. Bicycles create public space, enhance street life and It’s time to put a stop to the indecent exposure of people and the build a sense of community”– Go By Bicycle planet to cars and the pollution they create. We face automobile Peace of mind. “People are looking for places where they’re not 4 RESEARCH Introduction + History + Facts constantly being confronted with cars. It’s just like non-smokers The first international naked bike ride was a collaboration between became targets for those wishing to crash the event and add a bit seeking smoke-free space.” – Franziska Eichstaedt-Bohlig, German the World Naked Bike Ride group, which rode on the twelfth of of spontaneity and thrills. The Summer Solstice Parade in Fremont Green Party June 2004, and the Manifestación Ciclonudista with its event on District of Seattle is probably the best example. Naked riders also the nineteenth. The WNBR group is a creation by Conrad Schmidt showed up randomly at Critical Mass events around the world. EVOLUTION OF A MESSAGE to help coordinate a large international naked bike ride between many different activist groups across the world. All of the groups on this page have had their own approach to In the beginning of WNBR, the message was balancing protesting cycling naked. Some focus on body painting and participate against oil dependency and celebrating the power and individuality When and how this caught on at locations worldwide can be found within the context of ancient cultural celebrations. Others use their of the human body. In 2006, there was a shift towards simplifying from the List of rides. Most cities in the sphere of influence of a body to bring attention to political issues. Some ride at night and the message and focusing on cycling advocacy. While the ride Romance language have their World Naked Bike Rides by the others during the day. Some ride tricycles, unicycles, skateboards, does include and appeal to participants from social nudity circles, name Ciclonudista or a derivative.