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BBC Iplayer Performance Report

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BBC Iplayer Performance Report Performance Report November 2016 Richard Bell, BBC iPlayer BBC Communications 07725641207 | [email protected] A note on the BBC’s data sources In July 2016 the BBC changed the reporting source for online video viewing. An in-house system called ‘BBC iStats AV’ was built for BBC iPlayer’s launch in 2007, but this has now been retired and replaced with the StreamSense measurement system from Adobe Digital Analytix. The two measurement methods are extremely similar, and data should be comparable. However during the transition we have discovered some inaccuracies with iStats AV data of which we were previously unaware. This has resulted in a step-change in some data, which is marked on the following pages. Most changes are due to device categorisation errors, and a small amount of data missing from BBC iStats AV. If you have questions about this, contact Richard Bell using the details in this Performance Report. Slide 2 November 2016 summary • In a triumph for David Attenborough’s latest series, the first episode of Planet Earth II saw a huge 3.8 million requests - the most-requested episode on BBC iPlayer in 2016 so far. All four Planet Earth II episodes that were broadcast in November made it into the top 10 most-requested episodes for the month. • There were 350 million TV and radio requests for programmes on BBC iPlayer and iPlayer Radio in November, maintaining the very high level of requests that were seen in October, and just short of breaking BBC iPlayer’s previous record. • There was an average of 11.7m daily requests across BBC iPlayer and iPlayer Radio in November. Again, this remains a very strong performance, on a par with October’s figures, which set a new record for the highest number of daily requests in BBC iPlayer. • 17% of TV requests were for live TV viewing (as opposed to on-demand viewing), increasingly slightly on the previous month, but below August’s high of 28% of live viewing when the Rio Olympics were available to watch live in BBC iPlayer. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, and now showing a slight female skew, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 3 Index Page Content 5-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13-17 Top TV programmes per month 18-22 Top iPlayer Radio programmes per month 23 Use of BBC iPlayer for TV by time of day 24 Use of BBC iPlayer Radio by time of day 25 Profile of BBC iPlayer users 26 Glossary Slide 4 Total monthly BBC iPlayer requests across all platforms, since 2009 There were 350 million TV and radio requests for programmes on BBC iPlayer and iPlayer Radio in November, maintaining the very high level of requests that were seen in October, and just short of breaking BBC iPlayer’s record. Largest total DATA monthly requests TV requests SOURCE to date artificially CHANGE Requests for TV programmes inflated* 352 350 Requests for radio programmes 334 Measurement Data correction* missing* 261 245 199 273 271 276 153 186 176 114 150 87 113 62 86 61 79 45 75 79 69 58 40 50 16 26 28 Millions of requests per month per Millionsof requests Jul Jul Jul Jul Jul Jul Jul Jul Jun Jun Jun Jun Jun Jun Jun Jun Apr Apr Apr Apr Apr Apr Apr Apr Feb Feb Feb Feb Feb Feb Feb Feb Sep Sep Sep Sep Sep Sep Sep Oct Oct Oct Oct Oct Oct Oct Oct Mar Mar Mar Mar Mar Mar Mar Mar Nov Nov Nov Nov Nov Nov Nov Nov Aug Aug Aug Aug Aug Aug Aug Aug Dec Dec Dec Dec Dec Dec Dec May May May May May May May May Sept Jan 09 Jan 10 Jan 11 Jan 12 Jan Jan-13 Jan-14 Jan-15 Jan-16 Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 RADIO DATA MISSNG SINCE FEB 2015* * Please refer to slide 12 for guide notes on months with data caveats Slide 5 Average daily BBC iPlayer online requests Overall there was an average of 11.7m daily requests across BBC iPlayer and iPlayer Radio in November, remaining consistently high in comparison to October’s figures, and remaining at the highest levels that BBC iPlayer has ever seen. Largest average daily TV requests requests to artificially date (Oct) Daily TV requests inflated* Daily radio requests 11.7 11.3 DATA SOURCE 11.1 CHANGE Measurement correction* Data missing * 8.7 8.2 9.0 6.6 8.8 7.7 9.2 5.1 6.5 3.8 5.0 2.9 3.8 2.1 2.9 2.0 2.6 1.6 2.6 2.5 2.0 1.9 1.3 1.7 0.6 0.9 1.0 Millions of requests per day (average monthly) (average day per Millionsof requests Jul Jul Jul Jul Jul Jul Jul Jul Jun Jun Jun Jun Jun Jun Jun Jun Apr Apr Apr Apr Apr Apr Apr Apr Feb Feb Feb Feb Feb Feb Feb Feb Sep Sep Sep Sep Sep Sep Sep Oct Oct Oct Oct Oct Oct Oct Oct Mar Mar Mar Mar Mar Mar Mar Mar Nov Nov Nov Nov Nov Nov Nov Nov Aug Aug Aug Aug Aug Aug Aug Aug Dec Dec Dec Dec Dec Dec Dec May May May May May May May May Sept Jan 09 Jan 10 Jan 11 Jan 12 Jan Jan-13 Jan-14 Jan-15 Jan-16 Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 RADIO DATA MISSNG SINCE FEB 2015* * Please refer to slide 12 for guide notes Slide 6 Weekly unique browsers to BBC iPlayer As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted. In November 2016, there was an average of 19.4m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio), a month-on-month increase of 0.7m browsers, driven by increases to BBC iPlayer (TV). 20 19.4 16.9 15 All BBC iPlayer Browsers BBC iPlayer (TV) 10 BBC iPlayer Radio Millions 5.3 5 iPlayer Radio browsers were over-counted in September; this affects both radio and total browser numbers here. 0 Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov 14 15 16 Source – ComScore (Digital Analytix) Slide 7 TV and radio: Requests for programmes by device type TV devices are being more accurately reported since the measurement change in July 2016, and reported a record high of 126 million requests in October. A step-change can be seen for other devices too, since the measurement change now correctly categorises devices that were previously mis-categorised or ‘unknown’. There were 350 million TV and radio requests for programmes on BBC iPlayer & iPlayer Radio in November with increases seen on computers (+4%) and mobiles (+2%). Number of requests (millions) % of requests DATA SOURCE DATA CHANGE SOURCE TV requests ---- SOME RADIO DATA MISSING SINCE FEB 15* ---- 400 inflated CHANGE 352 351 350 334 100% 350 SOME RADIO 321 315 315 313 310309 310 308 DATA MISSING* Unknown 90% 300 298 84 286 290 85 82 13% 281 280 23% 16% 18% 278 61 14% 19% 23% 24% 300 275 24% 273 19% 20% 24% 26% 24% 24% 20% 34% 80% 16% 34% 32% 35% 36% 258 67 79 251 66 64 65 63 8176 26% 63 54 71 58 TV devices 70% 250 63 67 62 54 24% 62 70 23% 61 87 25% 100 73 24% 21% 56 23% 22% 21% 21% 24% 20% 19% 60% 21% 22% 20% 21% 90 64 21% 200 92 95 88 85 87 85 68 78 92 82 18% 25% 76 25% 76 24% 82 50% 24% Tablet 84 24% 94 67 73 73 68 25% Millions 68 150 61 43% 24% 40% 24% 25% 57 55 24% 24% 24% 24% 24% 81 25% 25% 24% 24% 23% 23% 22% 74 73 74 77 70 69 71 24% 70 20% 78 66 67 69 100 30% 17% 65 Mobile 19% 20% 60 65 19% 70 126 19% 88 105 123 20% 55 103 102 50 45 43 52 54 63 71 74 73 72 79 68 65 70 47 47 34% 31% 36 30% 29% 29% 29% 29% 29% 29% 28% 28% 28% 28% 28% 28% 28% 27% 10% 26% 24% Computer 22% 21% 21% 0 20% 0% Jul Jul Jun Apr Feb Sep Oct Mar Nov Jun Apr Aug Dec Jul Feb Sep Oct May Mar Nov Aug Jul May Jun Apr Feb Sep Oct Mar Nov Jun Apr Aug Dec Feb Sep Oct May Mar Nov Aug May Jan-15 Jan-16 Jan-16 Notes: Jan-15 TV requests inflated Sept 15 Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 * Please refer to slide 12 for guide notes.
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