Things to see and do Visit Shop Eat and drink Relax and play ’s largest cluster of art LIC offers a diversity of unique shops. LIC has a wide variety of restaurants and There are many wonderful parks and institutions and museums outside LIC’s central retail strip is Vernon cafes offering an array of world cuisines plazas in the area for relaxation and of Manhattan is in LIC. LIC’s artistic Boulevard (B7). Look out for stores at every level of dining, as well as a great play. Perhaps the grandest among and cultural offerings include fine along Jackson Avenue (D7), the eastern selection of unique bars. them is and Category: Wayshowing art, at places like MoMA PS1 (D7), portion of Plaza (E5), and in Hunters Point South Park (A7), which SculptureCenter (E6) and Noguchi Sunnyside (H7). Many places to eat and drink are located offer ample seating and spectacular Museum (E1); theater, at venues like the on Vernon Boulevard (B7) and Jackson waterfront views of Midtown Manhattan. Chocolate Factory Theater (B7) and Avenue (D7), 44 Drive (D6), Queens Secret Theatre (D6); and film, at the Plaza (E5), and 36 Avenue (G4). Gantry Plaza State Park also is home to Museum of the Moving Image (H4). the famous Pepsi-Cola sign (B6), which Project: occupies the former site of a Pepsi-Cola WalkNYC factory. Enjoy ferries, food, dog runs, playgrounds and quiet spaces.

A One grid square represents B East Harlem C D Lighthouse Park E F Astoria Park30 Drive G H Robert F. approximately 7 minutes walk Kennedy Bridge

1 North E 74 Street John Jay Park 30 Road 1 Socrates Sculpture 68 St E 73 Street Park Astoria Health Hunter College Playground 30 Drive Athens Square Manhattan E 72 Street Waterfront Newtown Avenue Hunter Greenway Octagon Park College 30 Av 31 Avenue York Avenue Broadway Noguchi 30 Avenue Museum 31 Road Rainey Park FDR Drive 31 Drive Manhattan E 69 Street Manhattan Park Lawn Main Street 2 2

St. Catherine’s Park 34 Avenue9 Street E 68 Street Street Ravenswood 10 Broadway New York- Street 1 Presbyterian Roosevelt 1 Island Access to Street 33 Avenue E 67 Street Hospital 2 Promenade Roosevelt Island 1 Central Park Street 31 Avenue 3 1 Astoria 33 Road E 66 Street Street 4 1 3 Avenue Roosevelt Island E 65 Street Bridge 23 Street Ravenswood Playground 21 Street Pedestrian and 34 Avenue E 64 Street bike access 2 Avenue Rockefeller Roosevelt University Broadway East Roosevelt Vernon Boulevard E 63 Street Island Promenade Broadway Island 36 Avenue Tramway 1 Avenue 3 E 62 Street West 3 Roosevelt Island Spirit Playground 35 Avenue Crescent Street Channel Library Rivercross 28 Street E 61 Street Lawn York Avenue East River 37 Avenue 29 Street Esplanade Blackwell House Twenty-Four 30 Street Pedestrian and Sycamores Park bike access 36 Avenue 31 Street Roosevelt E 59 Street East 34 Avenue Island Blackwell 32 Street Park TransCanada Channel Power Plant 38 Avenue Southtown 33 Street E 58 Street Common 37 Avenue Queens 34 Street Queens 35 Street E 57 Street Queensboro East River Bridge Greenway Roosevelt Long Island City 36 Street Vernon Boulevard Kaufman Island 40 Avenue Library Dutch Kills Roosevelt Tramway Astoria E 56 Street Street 38 Avenue Playground 4 Island 9 Studios Steinway St 4 Tramway 0 Street 36 Av Museum of the E 55 Street 1 Manhattan Moving Image Steinway Street Waterfront 11 Street Greenway 39 Avenue E 54 Street 2 Street 1

3 Street 1 Dutch Kills E 53 Street Queensboro Queensbridge Coler-Goldwater Playground Bridge Library 21 Street UA Kaufman Speciality Hospital 40 Avenue 36 Avenue Thirty Five E 52 Street Goldwater Campus Astoria Cinemas 22 Street Southwest 21 St Queensboro Queensbridge 23 Street Fisher Landau Promenade New York Bridge Center for Art Roosevelt Architectural 24 Street 28 Street Steinway Street 41 Avenue Island Terra Cotta Works Queensbridge Promenade Baby Park Crescent Street 29 Street 39 Av 5 New York 27 Street 5 Vernon Boulevard Southpoint Park Power Authority 43 Avenue St. Patrick’s Street Roman Catholic 31 Street Steinway St Power Plant 9 North Flux Church 36 St Factory 37 Street 38 Street 32 Street 43 Road 0 Street 36 Street 1 33 Street 34 Street Renwick Northern Boulevard Midtown Smallpox Center Building Brooklyn Grange Queens Plaza Materials for the Arts Rooftop Farm Hospital 2 Street 1 Pedestrian and 40 Road Standard Motor bike access 3 Street Products Building 1 Long Island jetBlue sign 42 Road Clocktower Queensboro Honeywell Street 44 Avenue 22 Street Plaza Plaza

City Long Island City 23 Street FDR Four 44 Road Art Center 2 Gotham Dutch Kills 39 Street Freedoms Park 44 Drive Secret Theatre 24 Street Center Green 6 6 45 Avenue Crescent St Queens Plaza 44 Drive West St Sunnyside Orchard St East River 45 Avenue Dorsky Gallery Hunter Street Curatorial Programs See Exhibition Yards Lou Lodati Center Queens St Murray Space Playground Boulevard Dutch Kills St 45 Road Playground Court Square Skillman Avenue Citicorp Building Purves St Pepsi-Cola Library Sign 46 Avenue 46 Road Vernon Boulevard SculptureCenter Gantry Plaza 43 Avenue State Park Vernon Boulevard Court Sq-23 St Sunnyside 47 Avenue Thomson Avenue MoMA PS1 33 St- Skillman Avenue Long Island Rawson St Queens Boulevard 47 Road 21 St City YMCA 7 New York State 7 Hunter’s Point Chocolate Jackson Avenue Supreme Court Community Park Factory Queens County Queens Boulevard Theater 11 Street LaGuardia LaGuardia 40 St-Lowery St Long Island Community Performing Hunter’s Point College Arts Center Gantry 27 Street South Park St. Mary’s Austell Place 28 Street Hunters Andrews Roman Catholic d Grove lv Jackson Avenue Midtown Midtown East 34 Street Church B 50 Avenue Hunterspoint Av Pearson Place r Point e t Pedestrian and Hunters Point Av n 51 Avenue 47 Avenue Hunters Point e Vernon bike access 21 Street C Vernon Blvd- Falchi South Mall Davis Cou Jackson Av 49 Avenue LIRR Building

Borden Avenue New York Skillman Avenue Park Corona 5 St 47 Avenue Thomas P. Irish Center Noonan, Jr. Service to r 29 Street t 30 Street Thalia Playground Manhattan Long Island City Lon 30 Place g 31 Street Flushing Meadows- Isla Dutch Kills Brooklyn Old Hickory nd E 31 Place Spanish xpres Van Dam Street Park Pedestrian 51 Avenue swa 32 Place Theatre access y 48 Avenue 33 Street 8 34 Street 8 54 Avenue LIRR 50 Avenue 35 Street Hunters Point Avenue 36 Street 53 Avenue 37 Street

38 Street Borden Avenue 39 Street 39 Place 48 Avenue 40 Street 27 Street

Pulaski Bridge 43 Street 44 Street Hunters Point Avenue 45 Street 46 Street Greenpoint Avenue 2 Street Manhattan Avenue Street End Park Pedestrian access Greenpoint Avenue Greenpoint 50 Avenue On-street wayfinding system Bike share AncillaryAsh Street products Select Bus Service Project credits: A Greenpoint, Williamsburg B C Williamsburg D E F G Calvary Cemetery H Dumbo, Financial District Brooklyn WalkNYC pedestrian wayfinding signs have now WalkNYC maps have been integrated with over A range of ‘contextualised’ printed maps, guides Innovative new bus information signs with PentaCityGroup partners: been installed in many neighbourhoods. Three 300 Citi Bike Stations, allowing cyclists to plan Visitor destinations and brochures are nowRetail areas in circulationParks and using plazas integratedPublic transit real-time departure displays and City ID, Billings Jackson Design, Brooklyn Grange Rooftop Farm/ G5 Long Island City Art Center D6 Rockefeller University B2 36 Avenue G4 Astoria Health Playground F1 Queensbridge Park C4 21 St C7 Roosevelt Island Tramway B4 sizes of sign are applied at key locations across their route and find nearby destinations. Standard Motor Products Building Secret Theatre WalkNYCRoosevelt Island mapping Library C3 Broadwayand design H3elements.Athens Square MoreH1 Rainey Park locationE1 21 St-Queensbridge specificD4 Steinwaytransit St mapsH4 are now being T-Kartor, RBA and Pentagram. Center Building/Materials for the Arts F5 Long Island City Library E3 Roosevelt Island Tramway B3 Greenpoint Avenue H8 Blackwell Park C3 Ravenswood Playground F2 33 St-Rawson St F6 Vernon Blvd-Jackson Av C7 Chocolate Factory Theater B7 Long Island Gantry B7 SculptureCenter E6 Jackson Avenue D7 Dutch Kills Green E6 Southpoint Park B5 36 Av G4 Citicorp Building One Court Square D6 MoMA PS1 D6 Silvercup Studios D5 Queens Boulevard G7 Dutch Kills Playground F3 Spirit Playground E3 36 Street G5 a defined pedestrian network. Clocktower Plaza F5 Museum of the Moving ImageprintedH4 Socrates and Sculpture Park digitalE1 mapQueens Plaza servicesE5 FDRare Four Freedoms currently Park A5 St. Catherine’s Park implementedB2 39 Av onF5 selected routes. Coler-Goldwater Speciality Hospital B4 New York Architectural C4 Thalia Spanish Theatre H8 Steinway Street H4 Gantry Plaza State Park B6 Thomas P. Noonan, Jr. Playground H7 40 St-Lowery St H7 Goldwater Campus Terra Cotta Works TransCanada Power Plant D3 Vernon Boulevard C6 Hunter’s Point Community Park B7 Twenty-Four Sycamores Park B3 68 St-Hunter College A1 Court Square Library D6 New York Irish Center in development.C7 UA Kaufman Astoria Studios H4 Hunters Point South Park A7 Broadway G2 Dorsky Gallery Curatorial Programs C6 New York Power Authority Power Plant C5 John Jay Park C1 Court Sq-23 St D6 Fisher Landau Center for Art F4 New York-Presbyterian Hospital B2 Lou Lodati Playground H6 Hunters Point Av C7 Flux Factory F5 New York State Supreme Court D6 Manhattan Avenue Street End Park B8 Hunters Point South (Ferry) A7 Hunter College A1 Queens County Murray Playground C6 Hunterspoint Av (LIRR) D7 IDC NY Sign E7 E1 Octagon Park D1 Long Island City (LIRR) B7 Kaufman Astoria Studios H4 Pepsi-Cola Sign B6 Old Hickory Park C7 Queens Plaza F6 LaGuardia Community College E7 Queensboro Bridge E5 Playground Thirty Five H4 Queensboro Plaza E5 LaGuardia Performing Arts Center F7 Queensbridge Library D4 Queensbridge Baby Park D5 Roosevelt Island C3 What was the challenge? What was the solution? What was the effect? The primary challenge was to As a vibrant city, New York is awash PentaCityGroup worked in The solution was based on an The project is fast becoming a Early research found that the system encourage people to walk, bike and with information competing for the collaboration with NYC DOT to define assessment of user needs across benchmark for other global cities achieved a 98% satisfaction rate ride public transit in New York City, by attention of residents and visitors. solutions that feature: the whole journey – identifying the wishing to develop wayfinding projects with those interviewed, and the vast guiding them between neighbourhoods, The challenge was to create a system _A visual identity for optimal legibility in various factors that shape people’s of this kind. WalkNYC has gained the majority supported citywide roll-out destinations and transit services. of trusted information products and all environments and journey stages understanding and experience. support of numerous resident groups, and felt the system would encourage services that will enable and support _Data and design resources that Business Improvement Districts them to walk more. Feedback from New York is a walkable city – revealing people as they move between walking, work across multiple communication The audience for this project is vast and tourism agencies due to the residents, tourists and partners the city to people empowers them to cycling and using public transit. channels – digital and printed media and diverse, a user-centred design system-based approach, simplicity of remains extremely positive and make informed journey choices and _A family of products and placement process included regular user research execution and the benefits gained in the project has won international enhances their experience of NYC. A key challenge was to create guidelines for application within the and testing methods to trial ideas and each area. awards for design. The project will information products and services city’s urban structure validate design choices. be evaluated regularly as the system As the former NYC Department of that feel like they belong in all of _An information concept that could A set of design resources including expands into new areas. Transportation Commissioner Janette NYC’s neighborhoods, help unify the be integrated within all transit The system-based solution has fonts, icons, illustrations, map-bases, Sadik-Khan explained, “Well-designed experience of the city, and integrate environments delivered a variety of unified products templates and design standards have Contact: wayfinding can unlock even more with existing transport information. _A product language that has a including on-street wayfinding, Citi been developed for on street products name: David Gillam of New York’s boundless potential, The approach would also deliver lightness of touch within the context Bike information, Neighbourhood and are enabling partners wishing company/organisation: City ID transforming our streetscapes in subtle design resources that could be used of the city’s streets and a relationship maps within the Subway stations, Bus to create complimentary printed and e-mail: [email protected] but very tangible ways for residents, by partners to create ‘contextualised’ with other streetscape elements information signs and printed maps, digital map products. website: www.city-id.com visitors, and businesses.” information in print and digital. _Design standards and guidance with more planned in future years.