ANNUAL REPORT 2019-20

MINISTRY OF GOVERNMENT OF Contents

Chapter No. Title Page No. 1 Tourism – An Overview 5 2 Ministry of Tourism and its Functions 13 3 Ministry of Tourism- Role, Synergy and Convergence 17 4 Tourism Infrastructure Development 21 5 New Tourism Products (Niche Tourism) 27 6 and -Trade 37 7 Human Resource Development 49 8 Publicity and Marketing 57 9 International Cooperation 73 10 India Tourism Development Corporation Limited (ITDC) 79 11 Statistics, Surveys and Studies 93 12 North-Eastern Region and Jammu & Kashmir- Special 99 Emphasis 13 Gender Equality 105 14 Welfare Measures 109 15 Vigilance 113 16 Court Cases 117 17 Departmental Accounting Organisation 121 18 Important Audit Observations 125 19 Implementation of Right to Information (RTI) Act, 2005 129 20 Progressive Use of Official Language Hindi 133 21 Swachh Bharat Mission 137 I India tourism Offices in India 142 II India tourism Offices Abroad 143 III Senior Officers of the Ministry 144 IV Details of Amount released under Swadesh Darshan, 145 PRASHAD,Central Agencies and Fairs & Festivals V Surveys and Studies 151 Contents Chapter- 1

Statue of Unity Tourism – An Overview CHAPTER 1 Tourism – An Overview

1.1 The growing influence of the tourism extended to the nationals of 169 Countries sector as an economic powerhouse and under 5 sub-categories i.e ‘e-Tourist visa’, its potential as a tool for development are ‘e-Business visa’, ‘e-medical visa’, ‘e-Medical irrefutable. Not only does the tourism sector Attendant Visa’ and ‘e-Conference Visa’. The spearhead growth, it also improves the quality latest country added is Kingdom of Saudi of people’s lives with its capacity to create large Arabia scale employment of diverse kind. It supports 1.6 A new category of e-Tourist Visa for environmental protection, champions diverse 5 years with multiple entry in addition to the cultural heritage and strengthens peace in the existing e-Tourist Visa for one year and a new world. category of e-Tourist Visa valid for one month 1.2 Facilitation as well as strengthening with double entry has been introduced. Khajuraho Temple of tourism in the main objective of 1.7 The visa fee has been rationalized and Ministry of Tourism. Augmenting tourism employment opportunities. Under the scheme, destinations under their jurisdictions/control. has been fairly reduced wherein e-Tourists infrastructure, easing of visa regime, assurance fifteen thematic circuits have been identified A total of Rs.46.83 crore has been released Visa fee reduced to $80 for 5 years, $40 for 1 of quality standards in services of tourism for development, namely: North-East India to various Central Agencies for creation of year and one-month e-tourist Visa fee reduced service providers, projection of the country as Circuit, Buddhist Circuit, Himalayan Circuit, tourism infrastructure related 2019-20. to $10 for lean season and $25 for peak season. a 365 days’ tourist destination, promotion of Coastal Circuit, Krishna Circuit, Desert Circuit, etc. are some of the policy 1.8 During 2019, a total of 2.93 million Tribal Circuit, Eco Circuit, Wildlife Circuit, 1.13 Ministry of Tourism has identified 17 areas which need to be constantly worked foreign tourists arrived on e-Tourist Visa Rural Circuit, Spiritual Circuit, Ramayana iconic sites in the country for development upon to increase and facilitate tourism in registering a growth of 23.6%. Circuit, Heritage Circuit, Tirthankar Circuit & under Iconic Tourist Sites Development Project India. Sufi Circuit. Since the inception of the scheme, and proposes to carry out the development 1.9 For tourism infrastructure creation an amount of Rs. 6035.70 crore has been of these sites in collaboration with various 1.3 FTAs during 2019 were 10.89 million in the country, Ministry of Tourism has sanctioned for 77 projects with a total release Central Ministries, State Governments, Urban (Provisional) with a growth of 3.2% over same two major schemes, launched during 2014- of Rs. 3676.14 crore (till 31.12.2019) covering all Local Bodies, Local Community and Industry period of the previous year. 15, viz. Swadesh Darshan - Integrated thematic circuits under the Swadesh Darshan players/Private sector. Development of Theme-Based Tourist Circuits 1.4 FEEs during the period during 2019 Scheme were Rs.2,10,981 crores (Provisional estimates) and PRASHAD- Pilgrimage Rejuvenation 1.14 Ministry of Tourism has taken up the with a growth of 8.3% over same period of and Spiritual, Heritage Augmentation Drive 1.11 Under PRASHAD scheme, 51 sites initiative of identification, diversification, previous year. FEEs during the period during for development of tourism infrastructure in have been identified at present in 28 States development and promotion of niche tourism 2019 were US$29.962 billion (Provisional the country including historical places and for development. Since the inception of the products of the country like Cruise, Adventure, estimates) with a growth of 4.8% over same heritage cities. scheme, an amount of Rs. 840.02 crore has been Medical, Wellness, Golf, Polo, Meetings sanctioned for 28 projects in 17 States with a Incentives Conferences & Exhibitions (MICE), period of previous year. 1.10 Swadesh Darshan scheme has a vision total release of Rs. 505.15 crore till 31.12.2019. Eco-tourism, Film Tourism, Sustainable 1.5 Facilitative visa regime is a pre to develop theme based tourist circuits Tourism etc. to overcome ‘seasonality’ requisite for increasing inbound tourism. The on the principles of high tourist value, 1.12 Ministry of Tourism extends its challenge in tourism and to promote India as Ministry of Tourism takes the initiative with competitiveness and sustainability in an financial support to Central Agencies like a 365 days destination. and Ministry of integrated manner by synergizing efforts to Archaeological Survey of India (ASI) , Port External Affairs for achieving the same. As focus on needs and concerns of all stakeholders Trusts of India, India Tourism Development 1.15 The second edition of India Tourism on December, 2019, e-visa facility has been to enrich tourist experience and enhance Corporation (ITDC) etc. to develop the potential Mart (ITM) was held from 23rd to 25th

6 | Annual Report 2019-20 Ministry of Tourism | 7 September, 2019 at New Delhi and was . organized by the Federation of Association 1.17 The Ministry of Tourism has taken in Indian Tourism and Hospitality (FAITH) up the GST taxation slabs with the Ministry with the support of the Ministry of Tourism. of Finance, , from time It was an industry driven event supported to time, as a result of which the following by the Government. Approximately 240 tour changes have been effected in GST rate slabs operators from 58 countries were selected to with respect to tourism products and services: participate in this event. GST (Goods and Services Tax) Council 1.16 For educating the tourism stakeholders announced a cut in the tax rate on room on importance of Sustainable and Responsible tariffs, a move aimed at giving a boost to the Tourism practices and to ensure and promote hospitality sector. The GST rate on hotel rooms Sustainable and Responsible practices in with tariffs of up to Rs 7,500 per night has been the tourism industry, a Memorandum of cut to 12% from the existing 18%. Similarly, the Understanding (MoU) with the Eco Tourism tax on room tariff of above Rs 7,500 has been Society of India (ESOI) has been signed. ESOI slashed to 18% from the existing 28%. There would be organising a series of workshops will be no GST on room tariffs of below Rs across the country with financial assistance 1,000 per night. from Ministry of Tourism to popularise the Sustainable Tourism Criteria of India The basis for determination of the applicable (STCI) amongst stakeholders. A total of 5 rate has been changed from declared tariff to workshops at Jaipur, , Guwahati, Bhopal actual tariff. Fatehpur Sikri and Ahmedabad have been held so far. Fatehpur Sikri GST on restaurants eateries has been brought To conform to the expected standards for down to 5% irrespective of whether they (FRO) concerned. Medical Attendant Visa Madurai, Bhubaneswar and Port Blair) and different classes of tourists, especially from are air-conditioned or not. If a is will be co-terminus with the validity of the 5 designated seaports (i.e. , Cochin, the point of view of suitability for international located within the premises of hotels, , principal e-visa holder. Mormugao, Chennai and New Mangalore). tourists, Ministry of Tourism classifies hotels guest houses, club or any commercial place 1.21 The Ministry of Tourism has launched 1.23 Sensitization workshops are under the star rating system. Under this meant for residential or lodging purposes the 24x7 Toll Free Multi-Lingual Tourist Info- being conducted on promotion of Home system, hotels are given a rating, from One with a daily tariff of Rs.7500 per day per unit Helpline on the toll free number 1800111363/ stays/Incredible India Bed & Breakfast Star to Three Star, Four and Five Star with or or above, the tax will be 18%. short code 1363 in 12 Languages including Establishments in all States through its without alcohol, Five Star Deluxe, Heritage 1.18 Government has now exempted the Hindi and English in February 2016, to domestic offices. Incredible India B&B (Basic), Heritage (Classic), Heritage (Grand), cruise tourists arriving with e-visa from the facilitate and assist domestic and foreign Establishments approved by the Ministry Legacy Vintage (Basic), Legacy Vintage requirement of bio-metric enrolment. The tourists in terms of information relating to automatically get recognised by these State (Classic) and Legacy Vintage (Grand) and entry seaports for tourists availing e-visa are Travel in India and to provide a sense of safety Governments. Apartment Hotels. Ministry has introduced Mumbai, Cochin, Mormugao, Chennai and and security. The languages handled by the online system of receiving, processing and 1.24 It has been the endeavour of the New Mangalore. Tourist Helpline include ten International conveying/ granting approvals for hotel Ministry of Tourism to put in place a system languages besides English and Hindi, namely, project, Hotel classification / re-classification 1.19 E-Conference Visa in line with of training and professional education, with Arabic, French, German, Italian, Japanese, status to functioning hotels and project level e-conference Visa for Government/P.S.U. necessary infrastructure support, capable of Korean, Chinese, Portuguese, Russian and approval for hotel under construction. This Conferences, would be granted for private generating manpower sufficient to meet the Spanish. online process has also been integrated conferences organized by private persons/ needs of the tourism and , with payment gateway. The Ministry also companies/organizations. 1.22 E-Visa is valid for entry through 28 both quantitatively and qualitatively. As has voluntary schemes for approval of designated Airports (i.e. Ahmedabad, of now, there are 46 Institutes of Hotel 1.20 Triple entry is permitted for e-Medical accommodation units such as Timeshare Amritsar, Bagdogra, Bengaluru, Calicut, Management (IHMs), (comprising 21 Central Visa and for e-Medical Attendant Visa and , Operational , Guest Houses, Chennai, Chandigarh, Cochin, Coimbatore, IHMs and 25 State IHMs) and 14 Food Craft extension may be granted up to 6 months on Bed & Breakfast / Establishments, Delhi, Gaya, Goa, Guwahati, Hyderabad, Institutes (FCIs), which have come up with case to case basis on merits of each case by Tented Accommodation, as well as Online Jaipur, Kolkata, Lucknow, Mangalore, the support of the Ministry. One Central the Foreigners Regional Registration Officer Travel Aggregators, Stand-alone Air Catering Mumbai, Nagpur, , Tiruchirapalli, IHM at Jadgishpur, Uttar Pradesh is under (FRRO)/ Foreigners Registration Officer Units, Centres, Standalone Trivandrum, Varanasi, Vishakhapatnam, construction.

8 | Annual Report 2019-20 Ministry of Tourism | 9 1.25 Ministry of Tourism has launched Mumbai, Chennai, Guwahati and Hyderabad the Incredible India Tourist Facilitator (IITF) 1.29 The Incredible India website showcases Certification Programme. The objective is to range of new contents, including a Google 360, provide online training and accreditation of the that features virtual video content to provide Tour Facilitators through a centralized PAN tourists with a walk through of our tourist India e-learning module. This will benefit the attractions and 24/7 Chat box interface to Indian economy in general and Indian tourism assist tourist for better planning and quick in specific thus enabling creation of a pool of query resolutions. well trained and professional Tour facilitators and also creation of additional employment 1.30 ‘Incredible India’ mobile application, even in remote areas. launched on 27th of September 2018, assists international and domestic tourists to access 1.26 The “Incredible India 2.0” Campaign information about Ministry of Tourism of the Ministry marks a shift from the generic recognized tourism service providers namely promotions being undertaken across the world approved Inbound Tour Operators, Adventure to market specific promotional plans and Tour Operators, Domestic Tour Operators, content creation. The Campaign covers the Tourist Operators, Travel Agents, important source markets for Indian tourism Regional Level Guides, Classified Hotels and also takes into account emerging markets available in respective cities / Tourist centres. with significant potential. Thematic creatives Details of the same will be given through this on different Niche products being produced application to the tourists on their mobile are being used in the Campaign. phones based on their current location. Tourist Mahatma Gandhi 1.27 RCS- UDAN has been introduced with can also query similar details for any other city the main objective of facilitating / stimulating he plans to travel in future. In addition to this, regional air connectivity by making it the application will provide places of interest. National Tourism Award every year to the untapped tourism potential of the North affordable. This is done through concessions 1.31 During the inaugural session of State Governments / Tourism stake holders for East region in the domestic and international by Central Government, State Governments the Buddhist conclave on 23 August excellence in the field of tourism. The National markets and to increase tourism in the region. and airport operators to reduce the cost of 2018, the Ministry launched website Tourism Award function for the period 2017- “ Mart” (ITM) in airline operations and financial support to Indiathelandofbuddha.in. This website aims 18 was organized on 27th September, 2019 at association with the North Eastern States was meet the gap, if any, between the cost of airline to promote and showcase the rich Buddhist Vigyan Bhawan, New Delhi to coincide with held in Imphal, Manipur from 23 November operations and expected revenues on such Heritage in India and highlight the major . Shri M. Venkaiah Naidu, to 25 November , 2019. routes. Under RCS UDAN-3, connectivity destinations visited by Buddha personally Hon’ble Vice president of India gave away is further improved with 46 tourism routes 1.36 For a better and smooth travel across the country besides showcasing the the National Tourism Awards 2017-18 held included for better connectivity of important experience of Tourists in the restricted/ Buddhist Heritage left behind by his disciples at Vigyan Bhawan on 27th September 2019 to tourist places including Iconic sites, out of Protected area of the country, Ministry of including the modern monasteries. the winners. which 8 routes have been operationalized to Tourism regularly coordinates with Ministry date. 1.32 Paryatan Parv, 2019 was celebrated 1.34 In order to recognize the efforts of Home Affairs and as a result of this Ministry from 2nd to 13th October, 2019 at National of State/UT Governments to maintain of Home Affairs has relaxed the PAP/RAP for 1.28 Tourist Facilitation and Information level and from 2nd to 6th October 2019 at tourist places clean, awards titled “Swachhta a further period of 5 Years i.e. till 31.12.2022 in Counter is the first of a kind counter that Rajpath Lawns, New Delhi. The objective Award” and “Best Civic Management of a the states of Manipur, Mizoram and Nagaland caters to non-English speaking tourists and is of Paryatan Parv, 2019 was to propagate the tourist destination in India Award” has been and Union Territory of Andaman & Nicobar also connected to the 24x7 Helpline – ‘1363’ idea of ‘Dekho Apna Desh’, ‘Tourism for All’ instituted by the Ministry. Islands. of the Tourism Ministry where the tourists and ‘Tourism and Governance’ during which can speak directly with the foreign language 1.35 Ministry is giving special emphasis 1.37 Under Adopt a Heritage, 26 was widely promoted. agents and get guidance in French, German, on promotion and development of tourism Memorandum of Understanding (MoUs) The Central theme of Paryatan Parv, 2019 Italian, Portuguese, Russian, Japanese, Korean, in North East region and Jammu & Kashmir. have been awarded to 12 Monument Mitras for was dedicated to celebrating ‘150th birth Chinese and Arabic. It is currently available at International Tourism Mart is organised twenty-four (24) sites and two (2) Technological anniversary of Mahatma Gandhi’. New Delhi, Varanasi, Bodhgaya, Bangalore, annually with an objective to showcase the interventions across India. and Kolkata with service getting extended to 1.33 The Ministry of Tourism presents vvv

10 | Annual Report 2019-20 Ministry of Tourism | 11 Chapter- 2

Nubra Valley Ministry of Tourism and its Functions 7) International Co-operation and 4) Regulation: External Assistance: a. Approval and classification of a. International Bodies hotels, restaurants, Incredible CHAPTER b. Bilateral Agreements India Bed & Breakfast (IIB&B) units 2 c. External Assistance b. Approval of Travel Agents, Tour d. Foreign Technical Collaboration Ministry of Tourism and its Operators and Tourist Transport Functions 8) Legislation and Parliamentary Work Operators, etc. 9) Establishment Matters 5) Inspection & Quality Control: 10) Overall Review of the Functioning of a. Guide service 2.1 The Organization and Catering Technology (NCHMCT); the Field Offices b. Complaints and redressal and the Institutes of Hotel Management Ministry of Tourism is the nodal agency to 6) Infrastructure Development: (IHMs). 11) Vigilance Matters formulate national policies and programmes a. Release of incentives for the development and promotion of (iii) Indian Culinary Institute (ICI). 12) Official Language: Implementation of tourism. In the process, the Ministry consults Official Language Policy b. Tourist facilitation and information and collaborates with other stakeholders 2.2 Role and Functions of the Ministry of 13) VIP References c. Conventions & Conferences in the sector including various Central Tourism 7) Human Resource Development: Ministries/ Agencies, State Governments/ 14) Budget Co-ordination and Related The Ministry has the following main Union Territory Administrations and the 2.2.1 Matters a. Developing HRD Institutions functions: representatives of the private sector. 15) Plan Co-ordination b. Setting standards and guidelines 1) All policy matters including: Shri Prahlad Singh Patel is the of State 16) Overseas Marketing (OM) Work 8) Publicity & Marketing: (Independent Charge) for Tourism. a. Development Policies 17) Welfare, Grievances and Protocol a. Policy b. Incentives Secretary (Tourism) is the executive chief b. Strategies of the Ministry. The Directorate General of c. External Assistance 2.2.2 In addition to above, this Ministry has also the following functions: c. Coordination Tourism has 20 Domestic field offices and an d. Manpower Development Indian Institute of Skiing and Mountaineering d. Supervision e. Promotion & Marketing 1) Assistance in the formulation of within the country and 08 overseas offices. The policies by providing feedback from e. Promotion & Marketing f. Investment Facilitation overseas offices promote Indian tourism in the the field offices f. Hospitality programmes markets abroad. g. Growth Strategies 2) Monitoring of plan projects and 9) Parliamentary Work The domestic field offices also play a vital 2) Planning assisting in the plan formulation role for promotion of tourism sector in the 10) Establishment Matters of Ministry of 3) Co-ordination with other Ministries, country. They are also involved in monitoring 3) Co-ordinating the activities of the field Tourism. Departments, States/Union Territory the progress of implementation of projects offices and their supervision Administrations. sanctioned by the Ministry to the State Governments/Union Territories. 4) Regulation: vvv India Tourism Development Corporation a. Standards (ITDC) is the only public sector undertaking b. Guidelines under the charge of the Ministry of Tourism. 5) Infrastructure & Product Development: The Ministry also has the following a. Central Assistance autonomous institutions: b. Distribution of Tourism Products (i) Indian Institute of Tourism and Travel Management (IITTM). 6) Research, Analysis, Monitoring and Evaluation (ii) National Council for Hotel Management

14 | Annual Report 2019-20 Ministry of Tourism | 15 Chapter- 3 Ministry of Tourism-Role, Synergy and Convergence CHAPTER 3 Ministry of Tourism-Role, Synergy and Convergence

3.1 Role In its bid to strive for convergence, the Ministry of Tourism works in close collaboration with The activities of this Ministry revolves various Ministries and Departments of the around promoting internal tourism, i.e. both Government of India viz. Finance, External inbound and domestic tourism, in India. This Affairs, Culture, Civil Aviation, Urban is necessary in order to harness the direct and Developments, Road Transport & Highways, multiplier effect of tourism on employment Railways, etc. and various States/Union and poverty eradication in the country. (FHRAI), Hotel Association of India (HAI), 6) Territory Administrations. The other major objectives of the Ministry Indian Heritage Hotel Association (IHHA), 7) Ministry of Shipping pertain projecting the country as a 365 days’ 3.2.3 Executional Arms of the Government Federation of Associations of Indian Tourism 8) Ministry of Commerce tourist destination, promoting tourism in a and Hospitality (FAITH), and All India 9) Inland Water Ways Authority of India The Ministry has a strong liaison with the sustainable manner by active participation Development Association (AIRDA) etc. (IWWAI) executional / functional arms which are of all segments of the society, assuring 10) Department of Revenue under the aegis of different Ministries. These 3.2.5 Inter-Ministerial Coordination quality standards amongst tourism service 11) Archaeological Survey of India (ASI) include Organisations, Authorities, Bureaus, Committee on Tourism Sector providers, etc. Apart from these, the focus is 12) State Govt. of Arunachal Pradesh, Partnerships, Corporations and Undertaking also on integrated development of tourism The Inter-Ministerial Coordination Committee Sikkim & Uttar Pradesh like Archaeological Survey of India(ASI), infrastructure and facilities through effective on Tourism Sector (IMCCTS) constituted under Bureau of Immigration (BOI), India Tourism 3.2.5 National Tourism Advisory Council partnership with various stakeholders. The the Chairmanship of the Cabinet Secretary Development Corporation (ITDC), Indian role of Government in tourism development facilitates resolution of Inter- Ministerial The National Tourism Advisory Council Convention Promotion Bureau (ICPB), Port has been re-defined from that of a regulator issues involved in the development of tourism (NTAC) serves as a think tank of the Ministry Trust of India, Tourism Finance Corporation to that of a catalyst and requires synergy and in the country. A meeting to review the of Tourism. The present NTAC was constituted of India (TFCI), Experience India Society etc. convergence with different stakeholders. This updated status/ progress of existing agenda on 27th October, 2016 under the chairmanship makes the task extremely challenging. 3.2.4 Industry Associations items of the IMCCTS was held on 20th of Hon’ble Minister (Tourism) with a tenure of November, 2019 under the Chairmanship 3 years. The committee consists of important 3.2 Synergy and Convergence Ministry of Tourism is in constant dialogue of Secretary (Tourism). All-important Inter- Ministries, individual experts in the field of with Industry associations namely - 3.2.1 Stakeholders Ministerial issues relating to development of travel and tourism management and Ex-officio Federation of Indian Chambers of Commerce tourism were discussed in the meeting. The members from industry associations. Two The Ministry of Tourism’s constant endeavour and Industry (FICCI), PHD Chamber of following Ministries/Departments attended meetings of the council were organized during is to ensure that the different segments of Commerce & Industry (PHDCCI), Associated the meeting: 2018-19 and one meeting was organized the tourism sector, Partner Ministries & their Chambers of Commerce & Industry of India during 2019-20. First meeting was organized executing arms (Organisations, Authorities, (ASSOCHAM), Confederation of Indian 1) Ministry of Home Affairs on 12th April, 2018 in Delhi and the second Bureaus, Partnerships, Corporations and Industry (CII), Travel Agents Association 2) Ministry of Civil Aviation meeting was held on 21st February, 2019 in Undertakings), State machineries and Industry of India (TAAI), Indian Association of Tour 3) Ministry of Road Transport & Highways Gujarat. The third meeting of the NTAC held Associations work in conjunction with one Operators (IATO), Indian Tourist Transport 4) Ministry of Culture on 4th October 2019 at VIP Lounge, Paryatan another keeping aspirations in sync with the Association (ITTA), Association of Domestic 5) Ministry of Development of North Parv, Rajpath Lawns, New Delhi. larger benefit of tourism. Tour Operators of India (ADTOI), Adventure Eastern Region Tour Operators of India (ATOI), Federation 3.2.2 Partner Ministries of Hotel & Restaurant Association of India vvv

18 | Annual Report 2019-20 Ministry of Tourism | 19 Chapter- 4

Taj Mahal, Agra Tourism Infrastructure Development CHAPTER 4 Tourism Infrastructure Development

4.1.1 Integrated Development of connectivity), procurement of equipment Tourist Circuits around Specific Themes - for eco-friendly modes of transport and SWADESH DARSHAN: Swadesh Darshan equipment for tourist activities such as Light scheme, launched during 2014-15, has a & Sound Show, water/adventure sports, vision to develop theme based tourist circuits renewable sources of energy for tourist on the principles of high tourist value, infrastructure, parking facilities, toilets, cloak competitiveness and sustainability in an room facilities, waiting rooms, construction integrated manner by synergizing efforts to of craft haats/bazars / shops/ focus on needs and concerns of all stakeholders cafeteria, rain shelters, watch towers, first to enrich tourist experience and enhance aid centers, improvement in communication employment opportunities. Under the scheme through establishing telephone booths, fifteen thematic circuits have been identified mobile services, internet connectivity, Wi-Fi for development, namely: North-East India hotspot. In addition, Shoreline development Circuit, Buddhist Circuit, Himalayan Circuit, & rejuvenation of natural water bodies have Varanasi Ghat Coastal Circuit, Krishna Circuit, Desert Circuit, also been included. In view of the decision Tribal Circuit, Eco Circuit, Wildlife Circuit, taken by the Government for closure of Rural Circuit, Spiritual Circuit, Ramayana HRIDAY scheme of the Ministry of Housing (Jammu & Kashmir), Deogarh and Parasnath Gangotri- Yamunotri (Uttarakhand) and Belur Circuit, Heritage Circuit, Tirthankar Circuit & and Urban Development and for inclusion (Jharkhand), Chamundeshwari Devi (Mysuru (West Bengal). Sufi Circuit. Since the inception of the scheme, of projects for development of Heritage District, Karnataka), Guruvayoor, St. Thomas Since its launch in January 2015 and as on date an amount of Rs. 6035.70 crore has been destinations in PRASAD Scheme, the scheme International Shrine, CheramanJuma Mosque the Ministry has sanctioned 28 projects in 17 sanctioned for 77 projects with a total release guidelines have been modified and the (Kerala), Omkareshwar and Amarkantak states with estimated expenditure of Rs. 840.02 of Rs. 3676.14 crore (till 31.12.2019) covering all nomenclature of the scheme has also been (Madhya Pradesh), Trimbakeshwar crore and a total amount of Rs. 505.15 crore has thematic circuits under the Swadesh Darshan changed from PRASAD to “National Mission (), CharanthalaDurga Temple- been released for these project from FY 2014-15 Scheme. on Pilgrimage Rejuvenation and Spiritual, Babedpara, Nartiang Shakti Temple, to FY 2018-19 and the current financial year as Heritage Augmentation Drive (PRASHAD)” Nongsawlia Church- Sohra, Madan Air Nar 4.1.2 The ‘National Mission on Pilgrimage on date. Out of these 28 approved projects two in October 2017. Sacred Pool Near Jowai (Meghalaya), Changsil Rejuvenation and Spiritual, Augmentation projects viz. Development of Karuna Sagar Kai- Sairang, Presbyterian Church- Dawrpui, Drive’ (PRASAD) has been launched by the As on date total number of sites identified for Valmiki Sthal at Amritsar approved in the Khawruhlian, Solomon’s Temple, Kidron Ministry of Tourism with the objective of development under the scheme at present are year 2015-16 at the cost of Rs. 6.45 crores and Valley and Serkawr (Mizoram), Cathedral of holistic development of identified pilgrimage 51 in 28 states. Thesesites are Amaravati and Construction of Tourist Facilitation Centre at Kohima, Noksen Church, Mission Compound, and heritage destinations. The scheme Srisailam (Andhra Pradesh), ParasuramKund Vrindavan, Distt. Mathura approved in the Aizuto, Molungkimong and Vankhosung- aimed at infrastructure development such (Lohit District, Arunachal Pradesh), Kamakhya year 2014-15 at the cost of Rs. 9.36 crores have Wokha (Nagaland), Puri (Odisha), Amritsar as development/up gradation of destination (Assam), Patna and Gaya (Bihar), Balmeshwari successfully been completed in April 2018 and (Punjab), Ajmer (Rajasthan), AstaChiranjeevi entry points viz. passenger terminals (of road, Devi Temple (Rajnandgaon, Chhattisgarh), December 2019 respectively. Hanuman Temple (Sikkim), Kanchipuram rail and water transport), basic conveniences St. Bom Jesus Church (Goa), Dwarka and and Vellankani (Tamil Nadu), Jogulamba 4.1.3 ICONIC TOURIST SITES: Pursuant to like tourism Information/Interpretation Somnath (Gujarat), Gurudwara Nada Saheb, Devi Temple (Telangana) Tripura Sundari- Budget Announcements of 2018-19, Ministry Centers with ATM/ Money exchange counters, (Panchkula district, Haryana), MaaChintpurni Agartala (Tripura), Varanasi, and Mathura of Tourism has identified following 17 sites improvement of road connectivity (last mile (Una, Himachal Pradesh), Hazratbal and Katra (Uttar Pradesh), Badrinath, Kedarnath and in the country for development under Iconic

22 | Annual Report 2019-20 Ministry of Tourism | 23 Barsana, Mathura Jagannath Ratha Yatra

Tourist Sites Development Project with various 15. Kaziranga (Assam) other socioeconomic benefits to the society. The 4.1.5 Viability Gap Scheme for Revenue objective like; Holistic development of selected 16. Kumarakom (Kerala) holistic development of tourism infrastructure Generating Tourism Projects: Development Iconic Sites to global standards, Develop 17. Mahabodhi Temple (Bihar) at all important tourist destinations through of tourism infrastructure requires large sustainable tourism infrastructure, Robust Central Financial Assistance(CFA) to the investments that cannot be undertaken out Operations and Maintenance plan, Publicity The Ministry proposes to carry out the States/UTs may not be possible since, many of public financing alone, and that in order to & Promotion of Iconic Sites, Employment development at these sites in collaboration with of the potential destinations are under the attract private capital as well as the techno- generation through community participation. Central Ministries which includes Ministry jurisdictions/ control of Central Agencies managerial efficiencies associated with it, the of Culture, Ministry of Road Transport and like ASI, Port Trusts in India, ITDC etc. Scheme is meant to promote Public Private Sl. Site Highways, Ministry of Shipping, Ministry and the overall development of places of Partnerships (PPPs) in tourism infrastructure 1. Taj Mahal (Uttar Pradesh) of Housing and Urban Affairs, Ministry of tourist interest under their control may not development. Viability Gap Funding under 2. Fatehpur Sikri (Uttar Pradesh) Railways, Ministry of Civil Aviation, Ministry be possible through their own resources the scheme is normally in the form of a capital 3. Ajanta (Maharashtra) of Industry and Commerce, Ministry of and may require convergence of resources, grant at the stage of project construction. 4. Ellora (Maharashtra) Environment and Forests, Ministry of Skill expertise and experience for maintenance and 4.1.6 Assistance for Organizing fairs / Development, Ministry of Textiles, Ministry management after development. In order to 5. Humayun Tomb (Delhi) festivals/ tourism related events: The Ministry of Drinking Water & Sanitation and Ministry remove these shortcomings and to bring in the 6. Qutab Minar (Delhi) of Tourism extends financial support of upto of Development of North Eastern Region, active participation of the Central Agencies, 7. Red Fort (Delhi) Rs.50 lakh per State and Rs.30 lakh per UT State Governments, Urban Local Bodies, Local the tourist interest assets owned by Central/ under the Domestic Publicity and Promotion 8. Colva Beach (Goa) Community and Industry players/ Private State Governments/UT Administrations/ including Hospitality Scheme for organizing 9. Amer Fort (Rajasthan) sector. Central Agencies which have potential can be fairs/festivals/tourism related events. A total 10. Somnath (Gujarat) developed through Central Agency. A total 4.1.4 Assistance to Central Agencies of Rs.7.47 crore has been released to various 11. Dholavira (Gujarat) of Rs.46.83 crore has been released to various for tourism infrastructure development: States/UTs for organizing fairs and festivals Central Agencies for creation of tourism 12. Khajuraho (Madhya Pradesh) Development of tourism infrastructure at during 2019-20. infrastructure related 2019-20. 13. Hampi (Karnataka) tourism destinations could create a critical 14. Mahabalipuram (Tamil Nadu) mass for achieving its targeted objectives and vvv

24 | Annual Report 2019-20 Ministry of Tourism | 25 Chapter- 5 New Tourism Products (Niche Tourism) Ø Standard Operating Procedures (SOPs) policy are to make India as an attractive cruise have been formulated to be followed tourism destination with the state-of-the-art by the various agencies for handling infrastructural and other facilities at various CHAPTER cruise ships. The SOPs have been ports in the country. revised during November, 2017 and 5.1.3 River Cruise 5 since operationalized at all major ports. Financial assistance is extended for construction New Tourism Products Ø The facility for e-tourist visa has been of Double Hull Boats, constitution of Jetties, extended to passengers arriving at Cruise Vessels, Boats, etc. to various States/ (Niche Tourism) the seaports of Mumbai, Mormugao, UTs. Mangalore, Kochi and Chennai and immigration counters have been 5.1.4 Identification of Cruise Circuits and Identification, diversification, development, Governments/UT Administrations/Central set up at five major ports visited by development of necessary infrastructure cruise ships, thus facilitating the cruise and promotion of niche tourism products in Government Agencies for development In the meeting chaired by the Hon’ble Prime passenger arrivals at these ports. the country is the initiative of the Ministry of Tourism including Cruise Tourism and Minister on 21st June 2014, it was decided to overcome the aspect of ‘seasonality’ and Cruising along rivers. The Ministry of Tourism Ø Biometric requirements: The Ministry of that the Ministry of Shipping and the Ministry to promote India as a 365 days’ destination, has also sanctioned various projects for the Home Affairs has waived off biometric of Tourism would jointly identify the routes to attract tourists with specific interest, development of Cruise Terminals and related requirements for cruise passengers for carrying out cruise tours on waterways and to ensure repeat visits for the unique infrastructure in Goa, Maharashtra, Kerala and arriving on e-visa for a period of three and also take measures to develop necessary products in which India has a comparative Tamil Nadu at the major ports for Rs.135.72 years i.e up to 31.12.2020. This measure infrastructure. Accordingly, a Working Group advantage. Thus, new products may be added Crore under the Scheme for ‘Assistance to is facilitating expeditious immigration was constituted to examine the modalities of in due course. The Ministry of Tourism has Central Agencies for Tourism Infrastructure clearances of cruise passengers with cruise tours connecting religious places and constituted Task Forces/Committees for Development’. e-visa, thus enabling them to spend other related issues. The composition of the the promotion of Golf, Medical/Wellness, 5.1.1 Task Force on Cruise Tourism more time on shore. Exemption of Working Group is as follows: Cruise and Adventure Tourism in the country. biometric on arrival of cruise is an Guidelines have also been formulated by the The coastline of the country and it’s inland (i) IWAI – 1 member from HQ and Local important deciding criterion for cruise Ministry to support Golf, Polo, Medical and waterways have enormous potential to Director/In charge; lines to include a destination in their . Accordingly, the following develop cruise tourism, both international itinerary. (ii) Ministry of Tourism – 1 member from Niche Products have been identified by the and domestic. To harness this, a Task Force Ministry and 1 representative from the Ø To address manpower, coordination Ministry of Tourism for development and has been constituted with Secretary (Tourism) State Tourism Department; promotion: as the Chairman and Secretary (Shipping) as and logistic issues for handling cruise the Co-chairman. The Task Force consists of vessels at ports, “Port Level Facilitation (iii) Domestic Tour Operators – 1 member; i. Cruise Committees” have been formed under representatives from the ports, Ministries (iv) Cruise Operators – 2 representatives ii. Adventure the respective Chairman of the major of Health, Home Affairs, External Affairs, from cruise operators operating in each ports to facilitate seamless handling of iii. Medical Customs, CISF, Coastal States, etc. and meets waterway. cruise ships and passengers. iv. Wellness regularly. The last meeting of the Task Force on Cruise Tourism was held on 21.05.2018. (v) In its report, the Working Group has Ø Foreign flag vessels carrying passengers v. Golf On the recommendation of the Task Force, identified 8 Tourist Circuits on NW-1 have been allowed to call at Indian vi. Polo Ministry of Shipping and Ministry of Tourism and NW-2 ports for a period of 10 years with have jointly appointed a consultant for vii. Meetings Incentives Conferences & effect from 6th February, 2009 without The Working Group has also identified preparing Action Plan for the development Exhibitions (MICE) obtaining a licence from Director key issues and challenges pertaining to of Cruise . The Consultant viii. Eco-tourism General of Shipping. This facility has development of these circuits which, inter has prepared a report which provides a road been extended further for a period of alia, include: ix. Film Tourism map and action plan that is needed to move 5 years i.e. upto 5th February, 2024. x. Sustainable Tourism India from its current position to become a (i) Development of infrastructure preferred cruise destination in the world. 5.1.2 Ocean Cruise including all weather navigable 5.1 CRUISE TOURISM On the recommendation of Task Force, the channels with requisite navigable aids The Cruise Shipping Policy of the Ministry of following measures were recently taken for and proper berthing facilities; The Ministry of Tourism provides Central Shipping was approved by the Government of the development of cruise tourism: Financial Assistance (CFA) to the State India on 26th June 2008. The objectives of the (ii) Provision of tourist amenities including

28 | Annual Report 2019-20 Ministry of Tourism | 29 as a forum for resolving issues related health tourism have been produced by to development and promotion of the Ministry of Tourism and have been Adventure Tourism in the country. The widely distributed and circulated for first meeting of the Adventure Tourism publicity in target markets. Task Force was held on 21.12.2016 and ii. Medical and health tourism have the last meeting was held on 11.08.2017. been specifically promoted at various 5.3 international platforms such as World Travel Mart, London, ITB, Berlin, Medical Tourism (also called medical travel, Arabian Travel Mart etc. health tourism or global healthcare) is a term used to describe the rapidly-growing practice iii. ‘Medical Visa’ has been introduced, of travelling across international borders to which can be given for specific purpose obtain health care. Services typically sought to foreign travellers coming to India by travellers include elective procedures as for medical treatment. ‘E- Medical well as complex specialized surgeries such as Visa’ has also been introduced for 166 joint replacement (knee/ hip), cardiac surgery, countries. dental surgery, and cosmetic surgeries. 5.3.2 Constitution of National Medical & However, virtually every type of healthcare, Wellness Tourism Board including psychiatry, alternative treatments, and convalescent care is available in India. In order to provide dedicated institutional framework to take forward the cause of Besides India, there are several Asian promotion of Medical Tourism, Wellness River Rafting, Rishikesh destinations like , Malaysia and Tourism and , Tourism and Thailand that are offering Medical care any other format of Indian system of medicine facilities and promoting Medical Tourism. covered by Ayurveda, Yoga, Unani, Siddha maintenance of law and order at Minimum Standards for Adventure India excels among them for the following and Homeopathy (AYUSH), Ministry has terminals, jetties, river fronts etc., and Tourism Activities”. These guidelines reasons: have been reviewed and the revised constituted a National Medical & Wellness (iii) Proper maintenance of tourist places guidelines ‘Indian Adventure Tourism (i) State of the Art Medical facilities Tourism Board with the Hon’ble Minister (Tourism) as its Chairman. The Board works 5.2 ADVENTURE TOURISM Guidelines’ (Version 2.0) have been (ii) Reputed Health Care Professionals launched on 31st May 2018 which as an umbrella organization that promotes this Adventure tourism involves exploration cover 31 verticals involving land, air (iii) Quality Nursing facilities segment of tourism in an organized manner. or travel to remote and exotic areas. Any and water in respect of adventure The 4th meeting of the National Medical constructive activity which tests the endurance (iv) No waiting time for availing the tourism activities. These Guidelines and Wellness Tourism Board was held on of both a person and his equipment to medical services have been uploaded on the website 12.04.2018. its extreme limit is termed as Adventure. (v) India’s traditional healthcare therapies of the Ministry of Tourism titled For participation in approved Medical/ Adventure tourism is rapidly growing in like Ayurveda and Yoga combined www.tourism.gov.in. The same have Tourism Fairs/Medical Conferences/Wellness popularity as a tourist seeks different kinds with allopathic treatment provide also been forwarded to the State Conferences/ Wellness Fairs and its allied of . holistic wellness. Governments and Union Territory Road Shows, Ministry of Tourism provides 5.2.1 Initiatives of Ministry of Tourism to Administrations for compliance. 5.3.1 The Medical Tourism activity is financial support under Market Development Promote Adventure Tourism Ø The Central Financial Assistance is being mainly driven by the private sector. The Assistance (MDA) scheme. This scheme was The Ministry of Tourism has issued Guidelines extended to various State Governments Ministry of Tourism has only the role of a extended to the Medical Tourism Service for the Approval of Adventure Tour Operators, / Union Territory Administrations for facilitator in terms of marketing this concept Providers and Wellness Tourism Service which is a voluntary scheme, open to all bona- development of Tourism Infrastructure and promoting this in the key markets. The Providers during the year 2009. Financial fide Adventure Tour Operators.. in destinations including Adventure Ministry of Tourism has taken several steps support under the MDA scheme is being Tourism destinations. to promote India as a Medical and Health provided to approved medical tourism Ø The Ministry of Tourism has also Tourism Destination, which are as follows: service providers, i.e., the representatives of formulated a set of guidelines in Ø A Task Force on Adventure Tourism Hospitals accredited by Joint Commission for i. Brochure, CDs and other publicity 2012 on “Safety and Quality Norms has been set up in October 2016 with International Accredited Hospitals (JCI) and on Adventure Tourism” as “Basic Secretary (Tourism) as chairman to act material to promote Medical and

30 | Annual Report 2019-20 Ministry of Tourism | 31 5.5.2 The Ministry of Tourism has also Conventions, thereby bringing more MICE constituted the India Golf Tourism Committee business to the country. Under the scheme, (IGTC) with Secretary (Tourism) as the associations / societies are given financial Chairman, which is the nodal body for golf support on winning the bid or obtaining tourism in the country. second and third positions in the bidding process, subject to the terms and conditions. 5.5.3 The Ministry invites Expressions of Interest (EOI) from the Golf Clubs, Golf 5.8 PROMOTION OF ECO TOURISM Event Managers, State Governments/UT 5.8.1 The Ministry recognizes following Administrations, Approved Tour Operators/ cardinal principles for development of Approved Travel Agents and Corporate : Houses seeking financial support from the Ministry of Tourism for Golf Events, Golf i. It should involve the local community Shows, Golf Promotional Workshops/ and lead to the overall economic Events/ Annual Meetings/Seminars eligible development of the area. for financial support, with a view to promote ii. It should identify the likely conflicts Golf Tourism to and/ or within India under between use of resources for eco- Incredible India brand as well as to provide tourism and the livelihood of local an opportunity for these events to use the inhabitants and attempt to minimize association with the Incredible India brand to such conflicts. achieve international standards. Applications received through EOI are evaluated by the iii. The type and scale of eco-tourism Woman in Yoga - Relax in Nature India Golf Tourism Committee (IGTC) in its development should be compatible meetings held from time to time. with the environment and socio- cultural characteristics of the local 5.5.4 The Ministry of Tourism has undertaken National Accreditation Board of Hospitals to promote medical/ health tourism include community; and (NABH) and Medical Tourism facilitators/ promotion in overseas markets through road an Evaluation Study of the “Guidelines Travel Agents/Tour Operators engaged in shows, participation in travel marts, and for Support of the Ministry of Tourism for iv. It should be planned as a part of the Medical Tourism and approved by Ministry production of brochures, CDs, films and other Promoting Golf Tourism” and Evaluation overall area development strategy, of Tourism, Government of India. publicity material. Health tourism has been of the Financial Support provided under guided by an integrated land-use plan specifically promoted at various international this Scheme through National Productivity while avoiding inter-sectoral conflicts 5.4 WELLNESS TOURISM platforms such as World Travel Mart, London, Council. and ensuring sectoral integration associated with commensurate Wellness Tourism is about travelling for the ITB, Berlin. 5.6 POLO TOURISM primary purpose of achieving, promoting expansion of public services. 5.4.2 Yoga/Ayurveda/Wellness has been The Ministry of Tourism promotes Polo as and maintaining maximum health and a 5.8.2 The Ministry of Environment, Forest promoted in the past years in the print, “Heritage Sport” of India in collaboration sense of well-being. Most of the hotels/ and Climate Change, Government of India has electronic, internet and outdoor medium with the Indian Polo Association and has resorts are coming up with Ayurveda Centres. recently prepared ‘Policy for Eco-Tourism in under the Ministry of Tourism’s “Incredible formulated guidelines identifying broad areas The leading tour operators have included Forest and Wild Life Areas’ and the Ministry of India Campaign”. of support for promotion of this game as Niche Ayurveda in their brochures. Tourism has extended support to this Policy. 5.5 GOLF TOURISM Tourism Product. 5.4.1 The Ministry of Tourism provides 5.8.3 Eco-friendly measures to be adopted 5.7 MEETINGS INCENTIVES financial assistance under the Market 5.5.1 The Ministry of Tourism has framed by the Hotels Development Assistance Scheme (MDA) to guidelines for extending financial support for CONFERENCES AND EXHIBITIONS approved wellness centres, i.e., representatives promotion of golf tourism. These guidelines (MICE) The Ministry of Tourism has laid down guidelines for approval of Hotel Projects at of wellness centres accredited by NABH or the address issues including inter-alia, training The Ministry of Tourism has developed the implementation stage and also guidelines State Governments. The MDA assistance is and capacity building for the service providers, guidelines for extending financial support for classification of operational hotels under for participation in Medical/Tourism Fairs, and participation in international & domestic under Market Development Assistance various categories. As per these guidelines, Medical Conferences, Wellness Conferences, events, related events and making available (MDA) scheme to ‘Active Members’ of India hotels at the project stage itself are required Wellness Fairs and allied Road Shows. In quality publicity material. Convention Promotion Bureau (ICPB) towards to incorporate various eco-friendly measures addition, the steps taken by the Government bidding for International Conferences/

32 | Annual Report 2019-20 Ministry of Tourism | 33 Backwater, Kerala

Sundarbans, National Park, West Bengal like Sewage Treatment Plant (STP), rain water (dated 25.07. 2012) for extending financial harvesting system, waste management system support to State Governments/ Union operators, Beaches, Backwaters, Lakes Sustainable and Responsible practices in the etc. Once the hotel is operational, it can apply Territory Administrations, for promotion and River sectors applicable for the entire tourism industry. The target group includes for classification under a Star category to the of ‘Film Tourism’. The financial assistance country. The Criteria have been evolved after hoteliers, tour operators, individuals from Hotel & Restaurant Approval Classification is provided up to Rs.2.00 Lakh per film for consultations with the various stakeholders. transport industry, resort managers, tourist Committee (HRACC) of the Ministry. During components such as Space Hiring/ Filming The Ministry has entered into a Memorandum guides, community representatives and the physical inspection of the hotel by HRACC charges, Facilitation Fee etc. In an endeavour of Understanding (MoU) with the Eco Tourism government departments (culture, forest, Committee, it is ensured that in addition to the to establish India as a filming destination, the Society of India (ESOI) on 15th March, 2016 to environment, Archaeological Survey of India afore-mentioned measures, other measures Ministry of Tourism is making all efforts to inform and educate tourism stakeholders about (ASI), museums, district officials) etc. A total like pollution control, introduction of non promote as a sub brand of the importance of Sustainable and Responsible of 5 such Workshops at Jaipur, Goa, Guwahati, - CFC equipment for refrigeration and air “Incredible India” at various International Tourism practices and ensuring and promoting Bhopal and Ahmedabad have been held so far. conditioning, measures for energy and water Film Festivals like IFFI Goa, European Film conservation are also undertaken by the hotel. Market, Cannes Film festival and markets abroad, to develop synergy between Tourism vvv 5.8.4 Under the guidelines for project and the film industry and to provide a level & classification / re-classification of platform for enabling partnerships between operational hotels it has been prescribed that the Indian and global film industry. the architecture of the hotel buildings in hilly and ecologically fragile areas should keep in 5.10 PROMOTION OF SUSTAINABLE/ mind sustainability and energy efficiency and RESPONSIBLE TOURISM as far as possible be in conformity with the The Ministry of Tourism has evolved local ethos and use local materials. Comprehensive Sustainable Tourism Criteria 5.9 FILM TOURISM (STCI) for major segments of the tourism industry, namely accommodation, tour The Ministry of Tourism has issued guidelines

34 | Annual Report 2019-20 Ministry of Tourism | 35 Chapter- 6

Luxury Train Hotels and Travel – Trade the year 1950), provided that at least 50% and benchmark the standards of facilities and of the material used to construct / build the services of Motels, the Ministry of Tourism has hotel is sourced from heritage properties or formulated a voluntary scheme for Approval CHAPTER buildings. Such hotels will help recreate the of Operational Motels. The Guidelines for ambience and atmosphere of the bygone era. approval of operational motels have been 6 Such hotels will be classified under 3 sub- notified on 25.09.2018. categories namely Legacy Vintage (Basic), Hotels and Travel – Trade 6.3.6 Approval of Guest Houses Legacy Vintage (Classic) and Legacy Vintage (Grand). Guidelines for Classification / Re- In order to augment supply of hotel Classification of Legacy Vintage Hotels have accommodation for budget tourists, both been notified on 19.04.2018. domestic and foreign, the Ministry reviewed and revised the Guidelines for the approval the star category, heritage category, legacy 6.3.3 Approval of Standalone Restaurants 6.1 Approval and Classification of Hotels of Guest Houses to meet certain standards of vintage category and operational motels and To conform to the expected standards for Restaurants are an integral part of a Tourist’s cleanliness, hygiene and upgraded facilities also for project approval can be filed onhttp:// different classes of tourists, especially from visit to a place and as such the services offered and practices. The revised guidelines were hotelcloud.nic.in. the point of view of suitability for international by them can make or mar a visit. Restaurants aimed at addressing the changing requirements tourists, this Ministry classifies hotels under 6.3 Other categories of Accommodation are increasingly becoming popular with and safety and security concerns. Emphasis the star rating system. Under this system, units approved the tourist – both domestic and foreign as has been laid on measures for Cleanliness, hotels are given a rating, from One Star to they intend to enjoy the taste of authentic Health, Hygiene and Pest Control. Guest The Ministry of Tourism also approves Three Star, Four and Five Star with or without food, particularly cuisine of different States Houses and other types of accommodation Timeshare Resorts, Apartment Hotels, alcohol, Five Star Deluxe, Heritage (Basic), in the country. With the aim of providing units are approved under this scheme if Guest Houses, Bed & Breakfast / Homestay Heritage (Classic), Heritage (Grand), Legacy standardized world class services to the they meet certain standards of facilities and Establishments, Tented Accommodation, Vintage (Basic), Legacy Vintage (Classic) and tourists, the Govt. of India, Department of services. Such steps can potentially augment Online Travel Aggregators, Stand - alone Legacy Vintage (Grand). The classification is Tourism has a voluntary scheme for approval not only hotel accommodation in the budget Air Catering Units, Convention Centres and done on the basis of inspection of hotels which of restaurants in the country. category, but also generate employment and Standalone Restaurants under its voluntary is undertaken by the Hotel and Restaurant revenue for the States. schemes. 6.3.4 Approval of Apartment Hotels Approval and Classification Committee 6.3.7 Approval and Classification of (HRACC), set up by this Ministry. To expedite Apartment Hotels are increasingly becoming 6.3.1 heritage Hotels Timeshare Resorts the process of classification / re-classification popular with business travellers who visit The popular concept of Heritage Hotels was of functioning hotel in one Star to three Star India for assignments or family holidays, etc., Time Share Resorts (TSRs) are increasingly introduced to convert the old palaces, havelis, categories five Regional Committee located which sometimes prolong for months together. becoming popular for leisure holidays and castles, forts and residences built prior to 1950, in Delhi, Mumbai, Kolkata, Guwahati and With a view to providing standardized, world family holidays, etc. With the aim of providing into accommodation units that reproduce the Chennai have been authorized to conduct / class services to the tourists, the Ministry standardized world class services to tourists, ambience and lifestyle of the bygone era. Such co-ordinate inspection. The Guidelines for has introduced a voluntary scheme for the Government of India, Ministry of Tourism hotels are categorized under three categories Classification /Re-Classification of operational classification of fully operational Apartment has a voluntary scheme for classification of viz. Heritage, Heritage Classic and Heritage hotels have been revised on 19.01.2018. hotels in the five Star deluxe, five star, four fully operational Time Share Resorts in three Grand based on the standards of facility and star and three star categories. star, four star and five star categories. 6.2 Online submission of Applications services as per the applicable Guidelines. Project level Approval, Classification/ With effect from 16.12.2014, a new category 6.3.5 Approval of Motels 6.3.8 Incredible India Bed & Breakfast / re-classification of Hotels of heritage hotel i.e. Heritage Classic (without Homestay Scheme Motels are an important segment of the alcohol services) has been introduced. Ministry has introduced online system of hospitality sector which provide budget The scheme offers foreign and domestic receiving, processing and conveying/ granting 6.3.2 Legacy Vintage Hotels accommodation. Motels cater to the hospitality tourists an opportunity to stay with an Indian approvals for hotel project, Hotel classification requirements of road travelers through family and enjoy the warm hospitality and get The concept of Legacy Vintage Hotels has / re-classification status to functioning hotels the facilities and services offered by them, a taste of Indian culture and cuisine in a clean been introduced to cover hotels constructed/ and project level approval for hotel under with the rooms usually arranged in low and affordable place. With a view to encourage built with materials from heritage properties construction. This online process has also blocks with parking directly outside. With the growth of such establishments and also / buildings (i.e. properties or buildings which been integrated with payment gateway. The the aim of recognizing this segment as a to simplify the procedure of approvals, were build / constructed/ erected prior to applications for the classification of hotels in component of the overall tourism product, this Ministry has reviewed the scheme

38 | Annual Report 2019-20 Ministry of Tourism | 39 6.3.12 Hospitality Development and with tariffs of up to Rs 7,500 per night has been Promotion Board (HDPB) for Hotel cut to 12% from the existing 18%. Similarly, the Projects tax on room tariff of above Rs 7,500 has been slashed to 18% from the existing 28%. There Construction of hotels is primarily a private will be no GST on room tariffs of below Rs sector activity which is capital intensive and 1,000 per night. has a long gestation period. A constraint being faced by the hotel industry, in addition to GST (Goods and Services Tax) Council the high cost and limited availability of land, announced a cut in the tax rate on hotel room is the procurement of multiple clearances/ tariffs, a move aimed at giving a boost to the approvals required from the Central and State hospitality sector. The GST rate on hotel rooms Government agencies for hotel projects. This with tariffs of up to Rs 7,500 per night has been often results in delay in the implementation cut to 12% from the existing 18%. Similarly, the of the project, cost escalation, etc. To obviate tax on room tariff of above Rs 7,500 has been the above mentioned difficulties faced slashed to 18% from the existing 28%. There by the hospitality industry, Ministry of will be no GST on room tariffs of below Rs Tourism has set up a Hospitality Development 1,000 per night. and Promotion Board (HDPB). The Main The basis for determination of the applicable function of the board includes monitoring rate has been changed from declared tariff to and facilitating the clearances / approvals Dining experience at the Ashok actual tariff. of Hotel Projects, both at the Central and the State Government level. The Board would be GST on restaurants eateries has been brought and has simplified the guidelines. The 6.3.9 Approval of Stand - Alone Air a single point for receiving applications for down to 5% irrespective of whether they Ministry of Tourism has been conducting Catering Units various clearances, approving / clearing hotel are air-conditioned or not. If a restaurant is sensitization workshops on promotion of project proposals in a time-bound manner, and located within the premises of hotels, inns, This Ministry approves and classifies Stand- Home stays/Incredible India Bed & Breakfast review hotel project policies to encourage the guest houses, club or any commercial place alone Air Catering Units in the country to Establishments in all States through its growth of hotel/hospitality infrastructure in meant for residential or lodging purposes ensure international standards in the air domestic offices. This is an ongoing process. the country. The Board, however, will not in with a daily tariff of Rs.7500 per day per unit catering segment. The revised Guidelines for classification and any way supersede the statutory clearances of or above, the tax will be 18%. re-classification of Incredible India Bed and 6.3.10 Approval of Convention Centres other agencies but will review and monitor the Details of expenditure Breakfast Establishments and Incredible India clearances of hotel projects with the concerned Meeting, Incentives, Conferences and Homestay Establishments have been notified Ministries / Departments / Authorities by Exhibitions (MICE) are important segments of Amount Rs. 5.00 lakh on 10.12.2018. These Guidelines would meeting on fixed schedule basis. the tourism industry. In a rapidly globalizing Released : constitute the Common National Standards high growth Indian economy, MICE tourism is Name of Assistance to Tourism, which each State/ Union Territory would 6.3.13 Harmonized Master List of set to grow and the country is in need of more scheme : Travel and Hospitality adapt to their requirements, while keeping Infrastructure Sub – Sectors Convention and Exhibition Centres to meet Trade Associations for the core tenets intact. The States/ UTs would Ministry of Finance, Govt. of India, on17th this requirement. To encourage investment their various events in be free to build upon and introduce suitable October, 2017 have notified the Harmonized and standardize facilities in these areas, this India and abroad parameters/ criteria over and above the Master List of Infrastructure Sub-Sectors to Ministry grants approval to Convention Organization/ Indian Heritage Hotels Common National Standards. The Ministry boost supply of hotel rooms in the country Centres. event : Association for their 8th of Tourism would continue to classify B&B/ which includes three Star or higher category Annual Convention Homestay establishments in all States/ UTs 6.3.11 Online Travel Aggregators (OTA’s) classified hotels located outside cities with till such time the respective States/ UTs population of more than 1 million. The guidelines for the scheme of approval 6.5 Incredible India Tourist Facilitator put in place their own mechanism for such /re-approval of Online Travel Aggregators Certification Programme classification, based upon the Common 6.4 Incentives for the Tourism Sector (OTA’s) have been formulated and notified on National Standards. The online module for The GST (Goods and Services Tax) Council The Ministry of Tourism, Government of India, 10.12.2018. The scheme is purely voluntary in application disposal has been activated. The announced a cut in the tax rate on hotel room continuously endeavors to build capacity of all nature and it is not binding upon any Online approved units are listed on the website of tariffs, a move aimed at giving a boost to the stakeholders with whom the visitor is likely to Travel Aggregators to obtain accreditation the Ministry. hospitality sector. The GST rate on hotel rooms interact desiring that each interaction results from the Ministry of Tourism.

40 | Annual Report 2019-20 Ministry of Tourism | 41 in superior experience for the visitors. As The program is a digital initiative enabling 6.7 Web-based Public Delivery System v) e-Medical Attendant Visa. tourism around the world gets competitive, Indian citizens to develop and enhance skills For the recognition of the Travel Trade Service e-Visa scheme is now available to the nationals destinations need to differentiate themselves associated with Tourism thereby incorporating Providers, Ministry of Tourism has set up of 169 countries. The latest country added is based on their distinct personalities and their knowledge about facilitating tourists across a Web-based Public Delivery System w.e.f. Kingdom of Saudi Arabia. ability to create a positive image in the minds the country. 12th May 2014. The objective of the system of customers and prospective visitors to the Recently, government has made a series of 6.6 Approval of Travel Trade Service is to ease the process of filing applications by country. amendments in e-visa regime, liberalizing it Provider the Travel Trade Service Providers seeking further and making it more tourists’ friendly. The objective of Incredible India Tourist recognition from this Ministry and to bring in This Ministry presently approves the following Important modifications made have been Facilitator (IITF) Certification Programme is to transparency in granting the approvals. categories of Travel Trade Service Providers: highlighted as under: provide online training and accreditation of the The new procedure accepts applications Tour Facilitators through a centralized PAN i. Inbound Tour Operators (i) A new category of e-Tourist Visa for online from service providers thereby make India e-learning module. The institution of 5 years with multiple entry has been ii. Travel Agents the process paperless. tourist facilitators would be a basic component introduced in addition to the existing iii. Domestic Tour Operators of the infrastructural requirement both for All the applications are submitted on line e-Tourist Visa for one year. International and Domestic tourism. There iv. Adventure Tour Operators through the URL http://etraveltradeapproval. (ii) The duration of stay for e-tourist visa are two categories of IITF Certification i.e. nic.in/ and examined, processed and approved v. Tourist Transporters Operators is 90 days in case of nationals of all Basic & Advanced (Heritage & Adventure). / rejected within 60 days from the receipt of countries who are eligible for grant of The programme is designed in a manner that Revised guidelines of this scheme were issued completed applications. This initiative is e-visa except nationals of USA, UK, the users can learn at their own time, space, on 18th July, 2011. The aims and objectives part of Ministry’s objective to move towards Canada and Japan. For nationals of path and pace. The candidate/person below of this scheme are to encourage quality, E-regime for approvals etc. USA, UK, Canada and Japan continuous the age of 40 years should have completed standard and service in these categories. This 6.8 E- Visa stay during each visit shall not exceed 10+2 or equivalent examination whereas is a voluntary scheme open to all bonafide 180 days. In the case of e-Medical the candidates/persons of 40 years of age agencies. Since January 2019, a total of 277 The Ministry of Tourism has been working Visa and for e-Medical Attendant and above should have completed 10 or approvals were issued to the service providers very closely with Ministry of Home Affairs Visa, triple entry is permitted, and equivalent examination conducted by any of Travel Trade, as given below: and Ministry of External Affairs for easing extension may be granted up to recognised Board by Government of India/ of the Visa Regime in the country. The Category Approval Total 6 months on case to case basis on State Government on or before the date of Ministry supported the initiative regarding Issued approval merits of each case by the Foreigners registration to the course. during1st as on date the implementation of Tourist Visa on Arrival Regional Registration Officer (FRRO)/ January i.e. 31st enabled with Electronic Travel Authorization The Registration/Course fee for IITF Foreigners Registration Officer (FRO) 2019 to 31st December (ETA) (renamed as e - Visa) strongly and certification programme is Rs. 2000/- (Rupees December 2019 concerned. Medical Attendant Visa committed all support to Ministry of Home two thousand) only. However, the SC and ST 2019 will be co-terminus with the validity Affairs and Ministry of External Affairs and candidates, the candidates who are domicile Inbound Tour 141 536 of the principal e visa holder. Ministry of Civil Aviation for implementing residence of the Union Territory of Ladak, Operators (ITO) this Programme. The Government of India (iii) Further, a new category of e-Tourist Jammu & Kashmir and the candidates who Travel Agents 54 226 launched the e - Visa on 27.11.2014 and visa which is valid for one month- are the domicile residence of Aspirational (TA) subsequently e-Tourist Visa was initially double entry has also been introduced. Districts as identified by NITI AAYOG (as Tourist 28 130 introduced for 46 countries. amended from time to time**) are exempted Transport In addition to this, the visa fee has also from registration fee. Operators (TTO) The Government of India has further been rationalized and has been fairly Domestic Tour 41 160 liberalized the e-Tourist Visa Scheme pursuant reduced which is as under:- The programme will benefit the Indian Operators (DTO) to the Cabinet approval on 30.11.2016 and the economy in general and Indian tourism in • For 5 year e-Tourist visa - $80 Adventure Tour 13 54 e-Tourist Visa (eTV) scheme was renamed specific. It would enable creation of a pool of Operators (ATO) to e-Visa scheme and at present there are • For 1 year e-Tourist Visa - $40. well trained and professional Tour facilitators. Total 277 1106 following five sub-categories of e-visa: Thus, it would help in creating additional • For one-month e-Tourist visa – employment even in remote areas. It will In all, the Ministry of Tourism has given i) e-Tourist Visa, . Lean tourist season(April to June)- $ 10 help the tourists, as they would be able to recognition to 1106 Stakeholders. Out of this, ii) e-Business Visa, get the support of tourist facilitators, who there are 537 ITOs, 226 TAs, 160 DTOs, 130 . Tourist season (July to March) iii) e-Medical Visa, would be locally grown, at reasonable price. TTOs and 54 ATOs. - $25. iv) e-Conference Visa and

42 | Annual Report 2019-20 Ministry of Tourism | 43 are yet to promote India to include international tourists in the designated tour packages to various destinations, languages and to advise the callers with preferably less popular and unexploited advice of action to be taken during the times destinations in the country in their of distress while travelling in India and if need marketing programme. be alert the concerned authorities. ii. To encourage domestic tourists to visit This is a unique endeavor by Ministry of such unexploited tourist destinations in Tourism, Government of India and gives various States and thereby project India the foreign tourists a sense of safety and as an attractive multi-dimensional security while travelling in India. The total tourist destination. To familiarize travel no. of /queries received and handled in the agents / tour operators / hoteliers Multilingual Infoline since February 2016 till about new tourism products and latest 31.12.2019 is 547308. developments in the field of tourism. 6.11 Protected Area Permit(PAP)/Restricted Ministry of Tourism also provides financial Area Permit(RAP) assistance to tourism service providers For a better and smooth travel experience of approved by the Ministry of Tourism, or by Tourists in the restricted/Protected area of the State Tourism Departments in the case of the country, Ministry of Tourism regularly North Eastern States and Jammu and Kashmir, coordinates with Ministry of Home Affairs for participation in travel marts, annual and as a result of this Ministry of Home Affairs conventions of Indian Association of Tour has relaxed the PAP/RAP for a further period Operators, Travel Agents Association of India, of 5 Years i.e. till 31.12.2022 in the states of Association of Domestic Tour Operators of Manipur, Mizoram and Nagaland and Union India, Adventure Tour Operators Association, Territory of Andaman & Nicobar Islands (iv) e-Conference Visa in line with Bank charges have been changed from USD 2 Federation of Hotels & Restaurants Association e-conference visa for Government/ to 2.5% of the e-TV fee. There is no bank charge of India, Hotels Association of India, or any 6.12 Regional Connectivity Scheme (RCS) other National level Travel / Tour Association P.S.U. Conferences, would be granted for zero visa fees. The primary objective of RCS- UDAN is to approved / sponsored / recognized by for private conferences organized facilitate / stimulate regional air connectivity by private persons/companies/ Restriction of one application per email ID per Ministry of Tourism. month has been removed. by making it affordable. organizations. 6.10 Multilingual Tourist Infoline Promoting affordability of regional air 6.9 Market Development Assistance e-Visa is valid for entry through 28 designated The Ministry of Tourism has launched the 24x7 connectivity is envisioned under RCS by (MDA) Scheme for promotion of Airports (i.e. Ahmedabad, Amritsar, Bagdogra, Toll Free Multi-Lingual Tourist Help Line in supporting airline operators through (1) Domestic tourism Bengaluru, Calicut, Chennai, Chandigarh, 12 Languages including Hindi & English on concessions by Central Government, State Cochin, Coimbatore, Delhi, Gaya, Goa, For long, it has been felt that the existing 08.02.2016. The languages handled by the Governments (reference deemed to include Guwahati, Hyderabad, Jaipur, Kolkata, MDA scheme is silent on promoting India Tourist Helpline include ten International Union Territories as well, unless explicitly Lucknow, Mangalore, Mumbai, Nagpur, within India itself. It was decided that the languages besides English and Hindi, namely, specified otherwise) and airport operators Pune, Tiruchirapalli, Trivandrum, Varanasi, scope of the present scheme of Hospitality Arabic, French, German, Italian, Japanese, to reduce the cost of airline operations on Vishakhapatnam, Madurai, Bhubaneswar programme should be modified to also make Korean, Chinese, Portuguese, Russian and regional routes / other support measures and Port Blair) and 5 designated seaports (i.e. it inward looking, considering that the country Spanish. This service is available on the toll- and (2) financial (viability gap funding or Mumbai, Cochin, Mormugao, Chennai and offers vast and unexploited potential for free number 1-800-11-1363 or on a short code VGF) support to meet the gap, if any, between New Mangalore). domestic tourists who, along with the foreign 1363 and operational 24X 7 (all days) in a year the cost of airline operations and expected Government has now exempted the tourists, could contribute towards pushing offering a “multi-lingual helpdesk” in the revenues on such routes. cruise tourists arriving with e-visa from the economic growth further, while providing designated languages. employment opportunities. Under RCS UDAN-I, 27 Currently served the requirement of bio-metric enrollment. The objective of this multi-lingual helpline airports, 12 currently underserved airports However, the foreigner can take exit from any The emphasis of this scheme is: is to provide the support service in terms and 31 currently unserved airports(total of 70 of the authorized Immigration Check Posts of providing information relating to travel airports) will be connected. i. To motivate travel agents/tour (ICPs) in India. and tourism in India to the domestic and operators, and especially those who Similarly, under RCS UDAN-II, Total 78

44 | Annual Report 2019-20 Ministry of Tourism | 45 Ellora Caves, Aurangabad, Maharashtra

Red Fort, Delhi airports i.e., 36 currently served airports, of Varanasi, Bodhgaya, Bangalore,and Kolkata 13 currently Underserved Airports and 29 and it is also going to extend this service to making them tourist friendly, in a planned and They would also look after the Operation & currently Unserved Airports (25 distinct Mumbai, Chennai, Guwahati and Hyderabad. phased manner. The project aims to encourage Maintenance of the same. airports after removing the 4 overlapping Opening the facilitation Centre for visitors, companies from public sector, private sector, airports from UDAN-1) will be connected. Under the project, 26 Memorandum of which is first of its kind by the Government corporate citizens, NGOs, individuals and In addition, 31 helipads/ heliports will be Understanding (MoUs) have been awarded shall be of great help to the tourists visiting the other stakeholders to become “Monument connected through Helicopters in the Priority to 12 Monument Mitras for twenty-four (24) country. The counter shall cater to non-English Mitras” and take up the responsibility of areas. sites and two (2) Technological interventions speaking tourists also as the Counter will also developing and upgrading the basic and across India Under RCS UDAN-3 Tourism, Ministry be connected to the 24x7 Helpline – ‘1363’ advanced tourist amenities at these sites. of Tourism approached Ministry of Civil of the Tourism Ministry where the tourists Aviation, with the purpose of further can speak directly with the foreign language vvv improving connectivity and got 46 tourism agents and get guidance in French, German, routes included for better connectivity of Italian, French, Portuguese, Russian, Japanese, important tourists places including Iconic sites. Korean, Chinese and Arabic. Currently 8 routes have been operationalized. 6.14 Adopt a Heritage 6.13 Tourist Facilitation and Information The Ministry of Tourism, Government of India Counter has launched the “Adopt a Heritage: Apni The Tourist Facilitation and Information Dharohar, Apni Pehchaan” project which Counter was opened on 5th November is a collaborative effort by the Ministry of 2018 at T3 Terminal arrival gate of Indira Tourism, Ministry of Culture, Archaeological Gandhi International Airport, New Delhi Survey of India and State/ UTs Government .The Tourism Ministry has also started for developing tourism amenities at heritage/ Tourism Facilitation Counters at the airports natural/ tourist sites spread across India for

46 | Annual Report 2019-20 Ministry of Tourism | 47 Chapter- 7

Indian Institute of Tourism and Travel Management, Bhubaneshwar Human Resource Development CHAPTER 7 Human Resource Development

7.1 Institutes of Hotel Management examinations, results, regulating building (IHMs) & Food Craft Institutes (FCIs) plans and equipment, training, publishing periodicals, magazines, etc., as also carrying It has been the endeavour of the Ministry of out of such government approved activities as Tourism to put in place a system of training prescribed from time to time. The NCHMCT and professional education, with necessary is also the affiliating body and the 21 CIHMs, infrastructure support, capable of generating 25 SIHMs and 14 FCIs that have come manpower sufficient to meet the needs of up with the support of Ministry are also the tourism and hospitality industry, both affiliated to it for admissions and regulations quantitatively and qualitatively. As of now, of examination. The NCHMCT has also been there are 46 Institutes of Hotel Management given the mandate to affiliate private IHMs. (IHMs), (comprising 21 Central IHMs and 25 As on date, 24 private institutes are affiliated State IHMs) and 14 Food Craft Institutes (FCIs), to the NCHMCT. The NCHMCT also conducts which have come up with the support of the Joint Entrance Examination (JEE) on all Ministry. One (1) Central IHM at Jadgishpur, India basis for admission to the 1st year of Uttar Pradesh is under construction. These the 3-year B.Sc. programme in Hospitality institutes were set up as autonomous societies and Hotel Administration for its affiliated with the specific mandate to impart hospitality institutes. Admission to M.Sc. in Hospitality education/ conduct training in hospitality Administration is centrally carried out by skills. While the IHMs mainly impart degree the Council. In the case of other course, i.e. level hospitality education, the FCIs offers skill P.G. Diploma in Accommodation Operation, level education. P.G. Diploma in Dietetics and Hospital Food 7.2 National Council for Hotel Service, Diploma in Food Production; Diploma Management & Catering Technology in Food and Beverage Service; Diploma in (NCHMCT, MOT) House Keeping Operation, Diploma in Bakery and Confectionery, Craftsmanship Course in For steering and regulating the academic Food and Beverage Service and Certificate efforts of the IHMs and FCIs, in 1982 the Course in Hotel and Catering Management, Ministry had set up the National Council for admissions are directly carried out by the Hotel Management & Catering Technology respective Institutes as per eligibility criteria (NCHMCT). The mandate of the NCHMCT prescribed by the Council for the respective is to co-ordinate the growth and general courses. advancement in the development of hospitality management education through its In addition to various short term capacity affiliated Institutes. The Council’s jurisdiction building programs, during the year 2019-2020, extends over a wide range of administrative total 12,556 students enrolled themselves matters including admission, fees, bye-laws, under various regular academic programs syllabus for studies, courses, research and offered by NCHMCT. Chef at work

50 | Annual Report 2019-20 Ministry of Tourism | 51 A proposal for upgradation of National IHMs/FCIs/IITTMS/NCHMCT etc. Council of Hotel Management and Catering The Ministry of Tourism has an enabling Technology (NCHMCT) to a statutory body plan scheme “Assistance to IHMs/FCIs etc.” for awarding degree, diploma certificates to under which Central financial assistance can be named as National Institute of Hospitality be sanctioned to a State/Union Territory Management (NIHM) has been initiated. Government upto a ceiling of Rs.16.50 Crores 7.3 Indian Institute of Tourism & Travel for establishment of an Institute of Hotel Management, MOT Management (IHM), Rs.7.50 crores for a Food Craft Institute (FCI), Rs.2.40 Crores for Indian Institute of Tourism and Travel broad-basing of hospitality education through Management (IITTM), set up in 1983, is a government sponsored ITI, Polytechnics, pioneer in the field of travel and tourism Colleges, PSUs and Rs.30.00 lakhs for Schools education and training. It provides specialized subject to availability of funds, adherence training and education for tourism and travel to the terms and conditions of the scheme industry. It currently offers the following guidelines and their inter-se priority. However, programmes. quantum of assistance for the setting up of an Two-year full time MBA (Tourism and Travel IHM created by the Central Government, Management) & Three-year full time BBA or the setting up of a centre/branch of the (Tourism and Travel) programme from its Indian Institute of Tourism and Travel Gwalior, Bhubaneshwar, NOIDA, Nellore and Management (IITTM) or National Council for Goa centres. These centres also offers Short- Hotel Management & Catering Technology term Skill Development Programmes/courses. (NCHMCT) or Indian Culinary Institute (ICI), In addition to various short term capacity shall not be subject to this ceiling. building programs, during the year 2019-2020, The Central Financial Assistance (CFA) total 628 students enrolled themselves under extended for setting up of new IHMs / various regular academic programs offered FCIs is subject provisions of guidelines of by IITTM. 7.6 Broad-basing of the Hospitality , (ii) to establish research, the scheme and affiliation of the Institute Education documentation, museum and resource centre 7.4 National Institute of Water Sports to the NCHMCT. The normal grant is up to of Culinary Arts & (iii) to impart specialized NIWS Goa Rs.12.50 crore, of which, Rs. 10.00 crore is for The Ministry has also decided to bring training in culinary skills. The Indian Culinary construction and the balance for the purchase hospitality education into the mainstream NIWS, Goa was incorporated in the IITTM Institute will serve as a resource centre in its of equipment required by the Institute. An through Government vocational schools, in the year 1995. The setting up the National subject domain, conforming to international additional Rs. 4.00 crore can also be granted Industrial Training Institutes (ITIs), Institute of Water Sport, Goa is being taken benchmarks. A Chapter of ICI Tirupati has for construction of . The expenditure polytechnic institutes, Government colleges, up to strengthen the ongoing activities of been set up at NOIDA. over and above the Central Grant is met by Universities and Public Sector Undertakings. education/ training, research and consultancy, the respective State Governments. For a Food The Central assistance will be available to The ICI has commenced 3 years BBA Culinary and leisure water sports promotion in India. Craft Institute, the Central assistance is limited all. The assistance can be utilized for creation Arts from 2018-19 with an intake of 60 students Currently, NIWS is offering consulting to Rs.7.50 crore. Financial assistance is also of infrastructure necessary for the conduct each for ICI, Tirupati and Noida. MBA courses activities, professional short term training extended for upgradation of institutional of courses / trainings. During 2018-19, for are also being started from 2019-20 academic programmes like OBM Maintenance, FRP infrastructure such as construction of hostels opening of new hospitality tourism courses, year at Tirupati and Noida Campuses with Boat Repair, Tiller Controlled Powerboat and modernization of laboratories. Bundelkhand University has been sanctioned initial 30 intake. In addition to various short Handling, Remote control Powerboat an amount of Rs.2.40 crore, of which Rs.1.20 term capacity building programs, during the Handling, Life Saving Techniques, Surf Life The Central Financial Assistance was meant crore has also been released. year 2019-2020, total 77 students enrolled Saving techniques, etc. It also conduct some for purchase of lab equipment, furniture, themselves under various regular academic skill based courses like windsurfing, sailing, computers and for the modernization and 7.7 Indian Culinary Institute, Tirupati programs offered by ICI. water skiing, kayaking, etc. New campus infrastructural upgradation of the Institutes. The Ministry of Tourism has set up an Indian with state of art facilities is currently under A budget provision of Rs. 82.89 crore has been 7.6 Capacity Building for Service Culinary Institute (ICI) at Tirupati, at a total construction. made for FY’2019-2020 out of which Rs.48.99 Providers cost of Rs.97.92 crores with the objective crore has been utilized as on 31.12.2019. 7.5 MOT’s Scheme of Assistance to (i)to ensure the preservation of heritage 7.6.1 The Scheme of “Capacity Building

52 | Annual Report 2019-20 Ministry of Tourism | 53 for Service Providers” (CBSP) of the no-hospitality courses and are fully - The Ministry has introduced 6-week and masters for others. The objective of Ministry of Tourism aims to provide funded by the Ministry of Tourism. language courses i.e. English, Dutch, the training programme will be to raise, education, training and certification The total achievement is 11624 persons German, French, Japanese, Chinese gradually, the Scheme standard. In FY to the tourism service providers at against the target of 19250. 3533 were etc. to train Guides/Tourist Facilitators 2019-20, 33 trainees have been certified every level with its main objectives under training at the end of the FY and other service providers under upto 30th November, 2019. being to train and up-grade manpower 2018-19. its Suo-Motu-initiatives under the G. OTHER PROGRAMMES: - Tourism at every strata of service in order scheme of ‘Capacity Building for B. Skill Testing & Certification of the Awareness/Sensitization programmes to i) capitalize on the vast tourism Service Providers’. The basic objective existing service providers to test and for existing service providers are potential of the country to the fullest, of this programme is to create trained certify existing service providers also conducted under this Scheme. and ii) provide professional expertise manpower in different foreign in four hospitality trades namely Each course is of 2 days to 6 days to the local populace as well as create languages to facilitate tourists visiting food production, food and beverage duration. The primary objective of the fresh opportunities for employment India from different countries and to service, bakery and housekeeping. programme is to eventually achieve generation in the tourism sector both upgrade the skill of the existing service 5015 persons have been certified upto an improved service ambience and in urban as well as rural areas. These providers in order to deal effectively 30/11/2019 during the CFY. experience for the tourist and to further trained service providers could be with foreign tourists in their own the Swachh Bharat Abhiyan. engaged in providing service directly to C. Entrepreneurship Programme:- Five languages. The target group is +2 or the tourist or involved in the important 150 hours courses are offered in the equivalent in any discipline and the This Ministry has executed a plan for task of teaching, administering or trades of (i) Cook – Tandoor , (ii) minimum age 20 years. IITTM has holistic development of 15 identified iconic planning. Barman, (iii) Baker, (iv) Homestay so far trained 225 persons during the tourist sites across different states. As a part (Multi-Skilled Caretaker) and (v) current financial year. thereof, the Ministry of Tourism has started 7.6.2 The Scheme is implemented by the Halwai – Indian Sweets under this Tourism Awareness Programmes targeting Ministry of Tourism through Institutes F. Mid-Day Meal: - In a joint initiative, Programme. 1076 persons have been Dhabawalas, Taxi/Rickshaw Drivers, Police of Hotel Management and Food Craft the Ministry of Human Resource trained and 347 trainees were under Staff, Hotel Staff and shopkeepers etc. in and Institutes including such institutes Development (MHRD) and Ministry of training upto 30/11/2019 in the CFY. around these iconic sites. 11 Central IHMs approved by the AICTE, Indian Institute Tourism have put in place a programme have been entrusted the responsibility of of Tourism & Travel Management, D. Tourism Adventure Courses: - The of 10 days duration for training of delivery of this programme. A total of 237 NCHMCT, Tourism Departments Ministry of Tourism has introduced cook-cum-helpers engaged in Mid-Day persons had been certified under the Tourism of State / UT Governments, State Tourism Adventure courses under Meal Programme across the country Awareness Programme upto 30/11/2019 Tourism Development Corporations, the scheme of ‘Capacity Building for at MoT sponsored IHMs & FCIs. This during FY 2019-20. India Tourism Development Service providers’ in the FY 2018-19. joint effort is regulated in terms of Corporation (ITDC), State/Central The programme is being conducted by formally articulated guidelines. The This Ministry has executed a plan for Training/academic Institutions and IITTM through IISM, Gulmarg. Three motive of the Scheme is to train Master holistic development of 15 identified iconic the specialized academic Training courses i.e. Parasailing, Trekking and Cook and the workforce managing tourist sites across different states. As a part Institutes in the private sector engaged Hot Air Ballooning are being covered the Scheme in cooking varieties and thereof, the Ministry of Tourism has started in giving training in the hospitality and a total of 55 trainees trained and methods, nutritional aspects of a meal, Tourism Awareness Programmes targeting sector. certified during the CFY. and of the hygiene that must attend the Dhabawalas, Taxi/Rickshaw Drivers, Police entire production and delivery chain Staff, Hotel Staff and shop keepers etc. in 7.6.3 The following programmes are This Ministry has also assigned target to Indian to ensure delivery with standards that and around these iconic sites. 11 Central conducted under the CBSP Scheme Maintaining Foundation (IMF) for conducting are acceptable. This calls for bringing IHMs have been entrusted the responsibility 15-day duration training programme for A. hunar Se Rozgar Tak:- The programme up resource persons from amongst of delivery of this programme. A total 3275 ‘ Escort’ to promote regional presently offers a total of seven short the existing service providers, who people had been certified under the Tourism based specially structured adventure skill duration courses of 160 hours to 700 are trained to have these abilities and Awareness Programme during FY 2018-19. development courses. The target group of this hours. Out of these seven courses who, in turn, will serve as motivators programme would be 10th pass candidate who four viz. Multi Cuisine Cook, Food & should be able to read, write and communicate Beverage Service, Room Attendant, well in English or Hindi. So far, a total of 60 Front Office Associate are hospitality vvv trainees have been trained and certified under related and the other three courses the programme in the Current Financial Year. viz Unarmed Security Guards, Heritage Guide and are E. Linguistic Tourist Facilitators (LTF):

54 | Annual Report 2019-20 Ministry of Tourism | 55 Chapter- 8

Manali, Himachal Pradesh Publicity and Marketing CHAPTER 8 Publicity and Marketing

The Ministry of Tourism promotes India in public viewing during Bharat Parv, a holistic manner. As part of its marketing/ 2019; whereas armed forces bands promotional activities, the Ministry of Tourism displayed their performance to create runs campaigns in the domestic and overseas a mood of patriotism. Food stalls, market, organizes and extends support to theme pavilions by State Governments, tourism related events, produces brochures, handicraft / handloom stalls, leaflets, maps, films, CDs, etc. on various exhibitions by Ministry of Information themes and destinations, provides financial & Broadcasting, Ministry of Culture assistance to tourism service providers for etc. were set up during Bharat Parv. undertaking promotional activities etc. The A replica of Statue of Unity was also following section gives details of promotional displayed for public viewing and to activities undertaken in the domestic and create interest about the Statue as a ITM Manipur overseas markets and on Social Media during tourist destination. A series of cultural the year 2018. programmes were organized by the th State Governments and NZCC to add products, networking sessions, cultural was dedicated to celebrating ‘150 birth Domestic Market flavour to these celebrations. programmes, familiarization trips anniversary of Mahatma Gandhi’. A The Ministry of Tourism organized events to foreign delegates etc. were the festive atmosphere was created during (b) The second edition of India Tourism such as Paryatan Parv, Bharat Parv etc. during important activities undertaken during the Parva. Stakeholders from various Mart (ITM) was held from 23rd to the financial year 2019-20, with the objective the event. Positive response was State Governments / Union Territory 25th September, 2019 at New Delhi to promote and spread the message of Dekho received from the participants and the Administrations, Central Ministries and was organized by the Federation Apna Desh, Ek Bharat - Shreshth Bharat’ and initiatives taken by the Government and other organizations participated in of Association in Indian Tourism and Tourism for All etc. and to create interest of India to promote tourism were the Delhi leg of Paryatan Parva, 2019; Hospitality (FAITH) with the support amongst general people about various tourism appreciated. during which they interacted with the of the Ministry of Tourism. It was an visitors and information on various destinations and products of the country. (c) The Ministry of Tourism celebrated industry driven event supported by tourism destinations and products was Paryatan Parv, 2019 from 2nd to 13th 8.1 Events / Exhibitions the Government. Approximately 240 also disseminated. Tourism themed October, 2019 at national level. The tour operators from 58 countries were pavilions, handicraft/handloom stalls, Major Events of the Ministry of Tourism Delhi leg of the Parv was successfully selected to participate in this event. The food court, cultural programmes, yoga organized from 2nd to 6th October 2019 (a) Bharat Parv is organized at Red Fort objective of this Mart was to provide a demonstrations etc. were highlighted at Rajpath Lawns between Rafi Marg Lawns to coincide with the Republic national platform to various tourism during Paryatan Parv. Day celebrations. Bharat Parv was stakeholders from India including and Janpath. The objective of Paryatan organized in the year 2019, from 26th to Tour Operators, State Governments Parva, 2019 was to propagate the idea (d) The Ministry of Tourism, Government 31st January, 2019. The theme of Bharat etc. to interact with their foreign of ‘Dekho Apna Desh’, ‘Tourism for of India annually presents National Parv, 2019 was ‘150 years of celebrating counterparts, in order to increase All’ and ‘Tourism and Governance’ Tourism Awards to various segments the Mahatma’. In addition, the idea of tourism to the country in general and during which domestic tourism was of the travel, tourism and hospitality ‘Ek Bharat - Shreshth Bharat’ was also to create business opportunities in widely promoted. The entry to the industry. These awards are presented to publicized during the event. Republic particular. Exhibition highlighting Parva was open for general public. State Governments / Union Territories, Day Tableaux were displayed for various tourism destinations & Central theme of Paryatan Parva, 2019 classified hotels, heritage hotels,

58 | Annual Report 2019-20 Ministry of Tourism | 59 Paryatan Parv Paryatan Parv

approved travel agents, tour operators, • Ministry of Tourism undertakes • Print Advertisements released in • Print Advertisements released in tourist transport operators, individuals various promotional activities for major newspapers for promoting and major newspapers for promoting and and other private organizations in the promotion of Domestic Tourism Publicising Bharat Parv in January Publicising Paryatan Parv in October recognition of their performance in and with the objective of increasing 2019. 2019. their respective fields. The National Domestic Tourist Visits. Tourism Awards have, over the years • Advertising on Airline Boarding Passes • Print Advertisements for National • These activities are primarily aimed at emerged as a prestigious recognition of and Railway Tickets to promote Statue Tourism Awards on National level. increasing awareness about tourism achievements in the travel, tourism and of Unity undertaken in January 2019 destinations and products, promoting 8.4 PRODUCTION OF CREATIVES hospitality sectors. Shri M. Venkaiah tourism within the country with focus • TV Campaign on Yoga released on AND COLLATERALS Naidu, Hon’ble Vice president of Doordarshan and Private Channels in on priority areas like the North East • Wall & Desk Calendars 2020 produced India gave away the National Tourism June 2019, to coincide with International and Jammu & Kashmir. with the themes: (i) Incredible India Awards 2017-18 held at Vigyan Bhawan Day of Yoga. on 27th September 2019 to the winners. • Spreading Social Awareness messages through the eyes of Steve McCurry and Union for Tourism and promoting events which have the • TV Campaign on “Swachhta “released (ii) Incredible India - Unparalleled & & Culture (IC) Shri Prahlad Singh potential for attracting tourists. on Doordarshan and on Private Untamed. Patel, along with Secretary-General Channels in June-July 2019 8.3 DOMESTIC COMPAIGNS • Short Films / Television Commercials of UNWTO, Mr. Zurab Pololikashvili • Web Campaign on Swachhta in the (TVCs) on Promotion of Domestic were also present during the occasion. The following Domestic Campaigns have been Month of June –July 2019 Tourism and to target Indian Diaspora released during 2019: produced in association with media 8.2 Domestic Promotion and Publicity • SMS Campaign for promoting Paryatan partners as value addition of Global including Hospitality (DPPH) Scheme • Radio Campaign for promoting Bharat Parv undertaken in October 2019 Parv undertaken in January 2019. Media Campaign. • Domestic tourism plays an important • Radio Campaign for promoting • Production of City Maps of Delhi, role in the overall development of the • SMS Campaign for promoting Bharat Paryatan Parv undertaken in October Shimla, Chandigarh, Amritsar and tourism sector in India. Parv undertaken in January 2019. 2019 Lucknow.

60 | Annual Report 2019-20 Ministry of Tourism | 61 Twitter - 2.26 Million followers • Yogi of the race track film won UNWTO award for best video in APAC region. Facebook – 2.04 Millions followers 8.7 Marketing through Overseas Offices Instagram- 1,77,857 followers The Ministry of Tourism, through its India Youtube – 55,600 Subscribers Tourism Offices Overseas endeavours 8.6 Restructured Scheme of Overseas to position India as a preferred tourism Promotion & Publicity including destination in the tourism generating markets Market Development Assistance to promote various tourism products and destinations and to increase India’s share in • Ministry of Tourism has launched the global tourism market. The objectives “Incredible India 2.0 Campaign” are met through an integrated marketing in 2017 which marks a shift from and promotional strategy and a synergized generic promotions to market specific campaign in association with the Travel Trade, promotional plans and product specific State Governments and Indian Missions content creation. overseas. • Global Campaigns were released in The promotional activities include the electronic, online and print media, participation in Travel Fairs and Exhibitions; with greater focus on digital and social advertising in the local print, electronic and media. outdoor media; organizing Road Shows, India • Focussed campaigns undertaken to Evenings, Seminars & workshops; organizing target the Indian Diaspora and to and supporting Indian Food Festivals and promote the Buddhist Sites in India, cultural festivals; offering brochure support Kumbh Mela and Statue of Unity. to tour operators, and joint advertising/joint 8.5 SOCIAL MEDIA PROMOTION events including WTM 2019 in London, promotions with airlines, tour operators and FITUR 2019 in Madrid was amplified • Thematic promotional films were • Wide publicity was given on social other organizations etc. on the Social Media accounts of the produced on Yoga, Wellness, Wildlife, media channels of Ministry of Tourism Ministry. Luxury and Cuisine. Destination In the current financial year, the Ministry of on India’s participation as Partner promotional films were also produced Tourism, Government of India has approved a Country in the world’s leading travel • Regular posts and live updates on on Delhi, Mumbai and Chennai. series of promotional activities to aggressively fair ‘FITUR-2019’ held in Madrid, events organized by the Ministry of promote tourism to India through its 8 • In addition promotional films on Spain. Tourism, including Paryatan Parv overseas offices. 2019, National Tourism Awards 2019, various themes, Products and • During the entire month of June 2019, World Tourism Day Celebration and Destinations have also been produced 8.7.1 Participation in International Travel the theme ‘Yoga’ was highlighted India Tourism Mart. in association with Media Partner as Fairs and Exhibitions (1st January to on all social media handles of the value addition of the Global Media 31st December 2019) Ministry to coincide with celebration • Promotion of Statue of Unity on Social Campaign . of ‘International Day of Yoga’ on 21st Media accounts of the Ministry India tourism offices overseas participated June 2019. In addition, tweets /posts • The Incredible India “Find the in the major international Travel Fairs and • Promotional posts on “150 Years of relating to celebration of International Incredible You” campaign released Exhibitions in important tourist generating Celebrating The Mahatma” Day of Yoga from the social media globally by the Ministry of Tourism markets the world over as well as in emerging handles of AYUSH were retweeted • Due to sustained promotion on social during 2018-19 has been declared and potential markets to showcase and / shared. Yoga demonstrations media in the last two years, led to winner of the PATA (Pacific Asia promote the tourism products of the country. organised by India Tourism offices in substantial increase in the followers Travel Association) Gold Award These includes FITUR (Madrid) Spain, ITB various cities across the country were base of the social media handles of 2019 in the “Marketing - Primary Berlin, Arabian Travel Mart Dubai, IMEX amplified on the social media handles the Ministry. Present followers base Government Destination” category. Frankfurt, B-Travel Barcelona, JATA Tourism of the Ministry of Tourism. of some of the popular social media This year’s awards attracted 198 entries Expo Japan, Busan International Travel Fair handles of the Ministry are given from 78 organisations and individuals (Busan), Vakantibeurs, Utrecht (Netherlands), • Participation of the Ministry of below: worldwide. Beijing International Travel Mart, Meeting Tourism in various international Canada Incentive Works (MICE) at Toronto,

62 | Annual Report 2019-20 Ministry of Tourism | 63 Feria International De Turismo (FIT) Buenos The Ministry of Tourism, Government of India Wedding, mehndi application, Quiz program, the Panellists included Secretary (Tourism), Aires, Vancouver International Travel Expo, participated in the New York Times Travel Indian films on 3D, Virtual tours etc. Additional Director General (Tourism), MATKA (Helsinki), IMEX at Las Vegas, Show (NYTTS 2019), the largest travel show in Tourism & Development Practitioner & A Press Conference was organised on 6th Salon International Travel Voyages Montreal, North America, organised from January 25th Special Advisor to CNN and Managing March, 2019 followed by a Breakfast Meet and TTG Travel Experience Rimini, International -27th, 2019 at Jacob K Javits Centre, New York Director, Steppes Travel, United Kingdom. an India Evening on the next day which were Golf Travel Market Slovenia, Oman as ‘Presenting Partner’ with a view to scale The panel discussion was followed by attended by German tour operators, Media, Health Exhibition & Conference, B-Travel up its tourism promotional efforts in the US, question and answer session. travel agents, stakeholders etc. Barcelona, Top Resa Paris, Philippines enhance India’s visibility and to increase its An India Evening was organized on 5th Travel Agencies Association Expo (Manila), share of US Outbound travel market. The Ministry of Tourism won the First Prize November, 2019 at Montcalm Hotel. The OTDYKH International Trade /Leisure Travel in the category of TV Cinema Spot at the A high-level delegation led by Secretary, theme of the evening was ‘Luxury experiences Moscow, Moscow International Travel & prestigious international Golden City Gate Ministry of Tourism, Government of India in India’ and a cut out of the Mysore Place Tourism(MITT), Moscow, ASTANA Leisure, Tourism Awards 2019 for the following and a number of stakeholders from India’s was prominently displayed as the backdrop to TITF Tashkent, UITM Kiev, INWETEX Travel, promotional films/television commercials tourism industry participated in the Show. bring in the element of luxury in the ambience MATTA Kuala Lumpur, ITE Ho Chi Minh produced as part of its Incredible India A number of India centric activities were of the event. In addition, the whole venue was City, PATA Travel Mart Langkawi, ITCMA 2.0 Campaign - Yogi of the Racetrack, The organised at the Show including ‘Focus decorated in the form of an Indian palace so Bangkok, ITB Asia Singapore, Corporate Reincarnation of Mr. and Mrs. Jones, Sanctuary on India’ and Consumer Seminars, Indian that guests can experience the Luxury element Travel Expo Canberra, Travel Industry in Paris, Maharani of Manhattan and The cultural performances, Indian Culinary ‘Incredible India’ has to offer. Shehnai and Exhibition Melbourne, Luxperience Sydney, Masala Master Chef. These films have been Demonstration, Food tasting, etc. Secretary Thavil performers and Kathakali mascot PAICE Auckland, WTM London, IBTM very well received the world over, registering (Tourism) interacted with a number of leading welcomed the guests in traditional Indian World Barcelona, Spain, The New York about 155 million views on social media. travel professionals from the US at the Trade way. The cultural performances were followed Times Travel Show, New York, Travel and Key Note Session during the Show and sought World Travel Market (WTM) London: by the dinner. Air India offered two door Adventure show Chicago, Maritime their continued support in positioning India November 2019 prizes to lucky winners. The evening provided Superstore, Halifax, Boston Globe Travel in the US. India was honoured during the an opportunity to guests to network with Show, Outdoor and Adventure show, Toronto, The Ministry of Tourism participated in the Closing Bell Ceremony at the New York fellow travel trade partners and the Indian Vitrina Turistica ANATO, Bogota (Columbia) World Travel Market (WTM) held at Excel Stock Exchange. Secretary (Tourism) was also delegation. Seatrade Cruise Global, CITM Kunming etc. London from 4th to 6th November, 2019. interviewed by the CBS Television Network The theme of the India Pavilion at WTM Incredible India Public Event in Jakarta, Feria International de Turismo (FITUR) - of the US in ‘This Morning Show’. 2019 was ‘Find the Incredible You’. The India Indonesia: January 2019 The New York Times Travel Show 2019 Award pavilion at WTM focused on targeting internal As a part of the Road Shows in three cities in The Incredible India Pavilion at FITUR of Excellence for ‘Best in Show’ was awarded experiences of travellers by showcasing not ASEAN countries, India Tourism Singapore 2019 had 26 travel trade partners, including to India at the New York Times Travel Show. only India’s culture and heritage but also niche organized a public event in Jakarta with the State Tourism Department, Hotels, Travel tourism products such as cuisine, wellness, International Tourism Bourse (ITB) – March support of Embassy of India, Jakarta on 30th Agencies, Resorts and Operators. The Indian yoga, wildlife and luxury. 2019 August, 2019 at Pacific Place Mall. A day delegation was led by Joint Secretary, Ministry The India Pavilion had 35 co-exhibitors long extravaganza showcasing Indian dance, of Tourism. The Ministry of Tourism participated in ITB comprising State Governments, Tour culture, Yoga, cinema, culinary shows were Berlin being held from 6th to 10th March, The India Pavilion was inaugurated with Operators, Hotels, etc. Secretary (Tourism) organized during the day. The destinations 2019. The theme for India Pavilion was traditional lighting of lamp followed by Indian headed the Indian delegation and Additional of India were showcased through a tourism Indian Festivals. There were 42 co–exhibitors classical Dance ‘Bharatnatyam’. Pre-Scheduled Director General, Ministry of Tourism were pavilion wherein all the Indian tour operators comprising travel agents, tour operators, State meetings were held in the India pavilion with also part of the delegation. The theme of the participated, interacted and disseminated Governments, hoteliers, Air India, ITDC, various Tour Operators, media, bloggers, Pavilion was ‘Find the Incredible You’. information to the public. The event was IRCTC etc. Secretary (Tourism) led the Indian officials of international Tourism boards etc. jointly inaugurated by the Ambassador delegation. This year there was a new element introduced The last two days of the exhibition were open of India to Indonesia, Economic Adviser, in the press conference. With the objective of for the public and classical, dances, Various activities were organised during the Ministry of Tourism, Government of India making the Press Conference more interactive Mehndi application live Yoga demonstrations five-day event at the India Pavilion depicting Acting , Ministry of Tourism, and addressing the current issues instead were organized which drew the attention of Indian art, culture, festivals etc. to promote Government of Indonesia. The fashion show of presentation on India a panel discussion the public. India to the global fraternity. These activities by Indian fashion designers depicted the rich focusing on tourism potential of India was included Yoga, Indian Traditional Dances, textile tradition of Khadi and Batik from India New York Times Travel Show (NYTTS) - held. The panel discussion was moderated EVisa Workshop, Indian Bridal Show, Indian to the Indonesian audience. January 2019 by CNN’s Europe Editor in London and

64 | Annual Report 2019-20 Ministry of Tourism | 65 5th International Day of Yoga: 24th September, 2019: Amsterdam, to 31st December,2019, Ministry of Tourism eligible for benefits under the MDA Scheme Netherlands sponsored chefs for the Food Festivals in for participation in Fairs / Exhibitions and The Ministry of Tourism organized the Tel Aviv (Israel), Ashgabat (Turkmenistan), Road Shows held overseas. 5th International Day of Yoga at Lal Bagh, 25th September, 2019, Brussels, Belgium Ankara (Turkey) and Addis Ababa (Ethiopia), Bengaluru on 21st June, 2019. The event was 26th September, 2019: Antwerp, Belgium 8.10 Incredible India Website Asuncion (Paraguay), Nur Sultan, Almaty attended by 38 international guests comprising 14th October, 2019: Barcelona, Spain (Kazakhstan) and Mexico. MoT revamped the Incredible India website, ’s / Media personnel/ Opinion 15th October, 2019: Madrid, Spain with the aim to provide more information makers/ photographers/ from 22 countries. 8.7.4 Outdoor Publicity 16th October, 2019: Seville, Spain about India as a tourist destination, and The group were taken on a FAM tour covering For greater visibility of “Incredible India”, where our value lies. The website also boasts Bangalore city, Coimbatore and Ooty. 17th October, 2019: Lisbon, Portugal Ministry of Tourism through its India Tourism a clean design and intuitive and consistent 12th November, 2019, Chengdu, China The International Day of Yoga was also Offices overseas carried out outdoor branding site-wide navigation system, with improved celebrated by the India Tourism Offices 13th November, 2019, Chongqing, China in London, Singapore, Germany, Japan, USA, menu functionality that directs tourists to the overseas by organizing standalone events 14th November,2019, Kunming, China Taipei, South Korea etc. Outdoor advertising information, most relevant to them. It is also and in collaboration with the Indian Missions 09th December,2019, Singapore was carried out at airports, on buses, taxis, fully responsive with mobile devices, making abroad. 10th December.2019, Kuala Lumpur, Malaysia subway stations, tram, underground tube it easy to navigate on a wide range of web stations, digital screen billboards etc. browsers and portable devices. 8.7.2 Road Shows 12TH December,2019, Bangkok, Thailand 8.8 hospitality Scheme MoT introduced a range of new content to the As part of the promotional initiatives During the period 1st January to 31st December, website, including a Google 360, that features undertaken, Road Shows are organised in The main objective of the scheme is to 2019, The Ministry of Tourism through its India virtual video content to provide tourists with important tourist generating markets overseas effectively project India as an attractive multi- Tourism Offices overseas has also organized a walk through of our tourist attractions. In with participation of the different segments of dimensional tourist destination offering a vast Know India Seminars in London, Glasgow and addition, the Incredible India website provides the travel industry. The road shows comprise range of attractions. The invited guests get Birmingham (UK), Lusaka (Zambia), Doha more personalised content across the globe, presentations and one–to–one business first-hand information / knowledge of the (Qatar), Tokyo, Nakama City, Marioko City, based on tourist interest and video content meetings between the trade delegation from Indian tourism product and facilities during and Fukuoka City, Kyoto (Japan), Johor Bahru designed to help the tourist make the right India and the travel trade in the respective their familiarization tours on the Ministry’s (Malaysia), Penang (Malaysia), Amsterdam decisions about their visit to India, through countries. During the period 1st January to hospitality. Hospitality was offered to Travel (Netherlands), Brussels (Belgium), Baku more robust and regulated electronic content 31st December, 2019 the Ministry of Tourism, Writers, Journalists, Photographers, Film / (Indonesia), Tbilisi (Georgia), Reykjavik management solutions (ECM) and with Govt. of India organised Road Shows in the TV Teams, Travel agents and Tour Operators, (Iceland), Frankfurt and Hamburg (Germany), advance analytics capability of capturing following countries: Agencies promoting Incentive / Convention Barcelona (Spain), Vladivostok, Kazan, the tourist engagement on Incredible India Samara, Volvograd and Novosibirsk (Russia), Travel, Opinion Makers / Dignitaries / 16th April, 2019: Sydney, Australia website. Zagreb (Croatia), Thessaloniki (Greece), Celebrities / Speakers and Door Prize / Contest 17th April, 2019: Melbourne, Australia Sofia (Bulgaria), Bukhara, Samarkand and Winners. These guests were also invited to Furthermore, MoT has introduced 24/7 Chat 18th April, 2019: Auckland, New Zealand Tashkent (Uzbekistan), Dushanbe (Tajikistan), cover important events in India, including 5th bot interface to assist tourist for better planning 24th June, 2019: Washington DC, USA Vancouver (Canada), Doha (Qatar), Sydney International Day of Yoga, Conventions India and quick query resolutions. Also, the website 25th June, 2019: Boston, USA (Australia), Argentina (South America), Conclave (Kolkata), Karnataka International has been assisted with Adobe Solution suite to Nicosia (Cyprus), Amman (Jordan), Hsinchu Travel Expo (Bengaluru), India Tourism Mart effectively engage with visitors across web and 26th June, 2019: Vancouver, Canada and Chiayi (Taiwan), Medan (Indonesia), Ho (Delhi), International Tourism Mart, Imphal social media platform. The real time analytics 27th June, 2019: Seattle, USA Chi Minh City (Vietnam) Guatemala (Central (Manipur) etc. features help to understand the tourist visitors’ 28th June, 2019: San Francisco, USA America), Montreal (Canada), Port of Spain demographics and helps in profiling the 8.9 Marketing Development Assistance (Trinidad & Tobago), Valencia (Spain) Porto visitors better. 26th August, 2019: Hanoi,Vietnam (MDA) 27th August, 2019: Manila, Philippines (Portugal), Berlin, Cologne and Frankfurt, Since launch (i.e. June 14, 2018), we have Under the Marketing Development Assistance (Germany), Warsaw (Poland) and Kuwait etc. had 6.9 M visitors on the Incredible India 29th August, 2019: Jakarta, Indonesia Scheme, financial support has been offered website, engaging in the immersive experience 3rd September, 2019: Seoul, Korea 8.7.3 Food Festivals to approved tourism service providers for of India’s spectacular heritage, festivity, undertaking tourism promotional activities 4th September, 2019: Busan, Korea For promotion of Indian Cuisine, which is an spirituality, museums and adventure. Top five overseas, including Sales-cum-study tours 17th September, 2019: Manchester, UK integral component of the Indian Tourism countries traffic information are as follows: product, MOT extended support to Indian and Participation in Fairs/Exhibitions and 18th September, 2019: Glasgow, UK Russia (14.9%), India (14.5%), US (9.0%), UK Road Shows. Tourism Departments of all Food Festivals by sponsoring the visit of (6.8%) and Germany (5.9%). 19th September, 2019: Dublin, Ireland Indian Chefs. During the period 1st January States and Union Territories (UTs) are also

66 | Annual Report 2019-20 Ministry of Tourism | 67 behind by his disciples including the modern monasteries. The website has many useful features to make it more interactive and to provide a deeper engagement to the travelers visiting the website. With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across Web & Social channels and measure engagement, to deliver real time personalized experiences for each visitor, based on their interest and travel persona. Where do you want to go? The aim of this website is to showcase and project the Buddhist Heritage in India and boost tourism to the Buddhist sites in the country and cultivate friendly ties with countries and communities interested in Buddhism. Our goal with this website is to Popular Destinations VIEW ALL provide our visitors an easier way to learn about Buddhist Heritage and to allow the tourist to browse information based on their own choice. The new website is interactive Amravati, Vijayawada, Andhra Pradesh and gives better access to About Buddhism, Footsteps of Buddha, Buddhist Heritage, Monasteries and many more. User generated content has received a much- Buddhist tourism in India, as a tourism needed facelift, right on the homepage, and product, has tremendous potential to draw Since launch (i.e. Aug 23, 2018), we have access to articles that matter to the tourist the 500 million strong Buddhist across the had 1.4 M visitors on the Buddhist website. Agra Delhi Varanasi world to “The Land of Buddha”. India has a Top five countries traffic information are The website and mobile app are developed on rich ancient Buddhist Heritage with several as follows: United States (14%), Australia Adobe Platform with the following features: important sites associated with the life of Lord (10.4%), UK (9.6%), Singapore (8.5%) and 1. Immersive Content Buddha. The Indian Buddhist Heritage is of Germany (7.7%). Popular In India great interest to the followers of Buddhism the 2. Responsive and adaptive design 8.12 Incredible India Mobile App world over. Buddhism has remained a vital 3. User Generated Content Collaboration force, an inspiration and above all, a guidance Ministry of Tourism, on the 27th of September to our traditions and customs. In sum, its 2018, launched the Incredible India mobile 4. Agile Content Management (Authoring, unique contributions in the various fields of application, to cater to the mobile friendly Tagging, Publishing) culture has greatly enriched Indian cultural generation and digital initiatives of the 5. Real-Time Analytics heritage, apart from adding to the religious government. Chris diversity of the land. Most Famous Beaches Forts And Pala... 6. Personalized content experience Incredible India App is an innovative project of The President also launched the Ministry of Ministry of Tourism to assist the international 7. Text readability (W3C & WCAG Tourism website on important Buddhist sites - and domestic tourist to showcase India as a guidelines) indiathelandofbuddha.in on 23rd August 2018 holistic destination, revolving around major 8. Social media linkage during the International Buddhist Conclave experiences such as spirituality, heritage, (IBC), 2018. This website aims to promote and adventure, culture, yoga, wellness and more. 9. Search Engine Optimization showcase the rich Buddhist Heritage in India ‘Incredible India’ mobile application assists Home Destinations Experiences About India 10. Ease of navigation and highlight the major destinations visited international and domestic tourists to access by Buddha personally across the country 8.11 Buddhist Website information about Ministry of Tourism besides showcasing the Buddhist Heritage left recognized tourism service providers namely

68 | Annual Report 2019-20 Ministry of Tourism | 69 Kanyakumari, Tamil Nadu approved Inbound Tour Operators, Adventure especially, affecting the general public since Tour Operators, Domestic Tour Operators, it is taking over the charge. This will help the Tourist Transport Operators, Travel Agents, tourists in seeking services from Government Regional Level Guides, Classified Hotels of India recognized service providers and available in respective cities / Tourist centres. receive quality & reliable services from them. Details of the same will be given through this The app demonstrates Ministry of Tourism’s application to the tourists on their mobile commitment use of technology for service phones based on their current location. Tourist delivery. can also query similar details for any other Following the key point on mobile app visitors: city he plans to travel to in future. In addition to this, the application will provide places of • Average Session Length: 2.26 minutes interest. • Top 5 countries traffic: India (75%), The mobile app has been designed keeping in US (11%), UK (3.4%), Canada (1%), mind the preferences of the modern traveler. Australia (1%) The app follows the trends and technologies • Total session Length: 1.16 weeks of international standards and has been equipped with features to assist the traveler • Crash Rate: 0.91% in each phase of their journey to India. • Total Launches: 7,158 This mobile application has been developed as • Total users: 2,115 part of the initiative of the new Government in taking important positive decisions,

vvv Kanchipuram, Tamil Nadu

70 | Annual Report 2019-20 Chapter- 9

Bom Jesus Basillica, Goa International Cooperation CHAPTER 9 International Cooperation

For development and promotion of tourism, at New Delhi. The meeting deliberated the Ministry of Tourism engages in various on issues like Bilateral cooperation in During the meeting the leaders of viii. The Programme and Budget Committee consultations and negotiations with the tourism sector between India and Japan ASEAN and the Hon’ble Minister meeting and 110th Session of the international organizations such as United and its further development, Exchange (Tourism) jointly launched the ‘ASEAN Executive Council of the UNWTO Nations World Tourism Organization of experience in the areas of promotion, – India Year of Tourism 2019’. Several was held at Baku, Azerbaijan from (UNWTO), Economic and Social Commission marketing, and exchange visits of Tour activities to promote tourism among 16th to 18th June 2019. Joint Secretary for Asia and the Pacific (ESCAP), Association Operators/Media/ Opinion Makers India and ASEAN region were carried (Tourism) chaired the meeting, as India of South East Asian Nations (ASEAN) for promotion of two-way tourism out during the year. had been elected as the chair for the and South Asian Association for Regional etc. The other participants included said Committee during the 21st Session iv. The 19th Meeting of the UNWTO Cooperation (SAARC) etc. Consultations and the tourism industry stakeholders of UNWTO General Assembly held in negotiations with other countries are held from both side and representatives Committee on Statistic and Tourism th Chengdu in September, 2017. for signing of Agreements / Memorandum of Ministry of External Affairs and Satellite Account was held from 26 to th of Understanding (MoU) for bilateral/ Ministry of Home, Government of 27 February 2019 in Madrid, Spain. ix. A bilateral meeting between the Hon’ble Minister of State (I/C) for multilateral cooperation in the field of tourism. India. The Tourism Council meeting v. G-20 Senior Officials Meeting for the Tourism, Government of India and At present 47 valid MoU’s are in place. was followed India Japan Tourism 9th G-20 Tourism Ministers Meeting Summit which is primarily aimed Head of the Federal Agency for Following are the key activities which were was held in Kutchan, Hokkaido, th to engage with the private sector rd th Tourism, Russia was held on 10 July undertaken by the Ministry of Tourism in the Japan from 23 to 25 May 2019. The tourism stakeholders from India and 2019 in New Delhi. area of International Cooperation during 2019: theme of the Senior Officers meeting Japan. The theme of the Summit was was “Making shift towards more x. The 22nd ASEAN – India Tourism I. Memorandum of Understanding “Expansion of Tourism Exchanges - sustainable tourism and maximizing Working Group Meeting was held (MoU): issues and future trends”. The Ministry its contribution to SDGs”. on 12th July 2019 in Siem Reap, of Tourism organised a two days Cambodia with delegates from Brunei Following bilateral Memorandum of vi. Meeting of Expert Working Group on Familiarization tour for the Japanese Darussalam, Cambodia, Indonesia, Understandings (MoUs) were signed during tourism of the Shanghai Cooperation delegates to Guwahati and Shillong to Lao PDR, Malaysia, Myanmar, the 2019: Organization (SCO) member states showcase the tourism products of the Philippines, Singapore, Thailand, was held in Bishkek, Kyrgyzstan on S. No. Countries Date North East region of Indi. Vietnam and India. 28th May 2019. rd i. Argentina 18.02.2019 ii. The 3 Meeting of the Joint Working xi. Meeting of the G 20 Tourism Ministers vii. Meeting of the UNWTO Commission ii. Saudi Arabia 20.02.2019 Group (JWG) on Tourism Cooperation Meeting was held in the city of for South Asia and Commission for iii. Croatia 26.03.2019 between India and Australia was held Kutchan in Japan on 26th October th Asia and Pacific was held in Thimphu, at Sydney on 15 April 2019. 2019. Secretary, Tourism represented iv. Paraguay 27.09.2019 Bhutan from 3rd to 4th June 2019. India in the G20 Tourism Ministers v. Philippines 18.10.2019 iii. Hon’ble Minister of State (I/C) for The major thrust of the meeting was meeting. This meeting was preceded vi. Finland 21.11.2019 Tourism, Government of India co- regarding the elections to the various by Tourism Senior Officers Meeting on chaired the 7th ASEAN India Tourism positions in the Commission for II. Joint Working Group / Bilateral & 25th October, 2019 which was attended Ministers meeting in Ha Long City, South Asia. India was selected as a other Meetings by Director General (Tourism). The Vietnam on 18th January 2019held Member for the Committee for Tourism G20 ’s adopted the i. The 3rd India Japan Tourism Council during the ASEAN Tourism Forum Competitiveness for representing th th declaration titled “Advancing Tourism meeting was held on 11th January 2019 (ATF) from 14 to 19 January 2019. South Asia. Contribution to the Sustainable Tourism

74 | Annual Report 2019-20 Ministry of Tourism | 75 Trichy, Tamil Nadu

Goals (SDGs)” agreed to “work toward (SCISP) was held at Riyadh, Saudi Virupaksha Temple, Hampi, Karnataka managing tourism for the benefit of Arabia on 17th February, 2019. visitors and local communities.” While iii. The Ambassador of Japan to India H.E. welcoming tourism as a vehicle for Both sides discussed the tourist’s “Tourism and Jobs: A better Future Hiramatsu called upon the Hon’ble economic growth and job creation, the exchanges between India and For All”. Hon’ble Vice President of Minister of State (I/C) for Tourism, declaration said the growth of tourism and elaborated on the measures for India was the Chief Guest for the event Government of India on 19th July “creates important challenges” such as increasing the flow of tourists between which was also attended by Hon’ble 2019 in New Delhi. Both the sides the preservation of natural resources, the two countries. Minister (Tourism) and the Secretary discussed on the ongoing initiatives congestion management and the General, UNWTO along with other for development of tourism between vii. A meeting was held between, Hon’ble relationship with host communities. international dignitaries. both the countries. Minister of State (I/C) for Tourism, xii. Participated in the 5th Dialogue Government of India and HE Dr. Hiba ix. A representative from the Ministry of iv. The Ministry of Tourism participated in between ‘National Institute for Elmarassi, Ambassador Extraordinary Tourism as part of the Government of the India China High Level Mechanism Transforming India (NITI) Aayog’ and Plenipotentiary of the Arab India delegation, visited Vladivostok; on Cultural and people to people th th and the Development Research Centre Republic of Egypt to India on 18 Russia Far East Region (FER) on 12 & exchanges held in Beijing, China on th of the State Council of China (DRC) March 2019 at New Delhi wherein 13 August 2019 to explore investment 12th August 2019. held at Wuhan, Xian and Beijing, issues on tourism were discussed. potential for Indian investors in Russia. th st China from 28 November 2019 to 01 v. Ministry of Tourism, Government of viii. India was designated to host the official x. A meeting between Hon’ble Minister December 2019. India participated in the 3rd Session celebration of United Nations World of State (I/C) for Tourism, Government of the Working Party on Tourism III. Other Important Activities: Tourism Organization (UNWTO) - of India and of Statistics of the Organization for World Tourism Day (WTD) in 2019. Bulgaria was held on 20th November, i. Ministry of Tourism, Government of Economic Change and Development The World Tourism Day is celebrated 2019. th India participated in the “2019 KOPIST (OECD) held at Paris, France on 24 & on 27th of September each year. th xi. Participated in the 1st Meeting of India- High Level Policy Forum Workshop” 25 June 2019. The purpose of this day is to raise Indonesia bilateral Joint Task Force - held in Jeju Island, Republic of Korea awareness on the role of tourism within st th vi. A meeting between, Hon’ble Minister on Andaman & Nicobar Islands and from 21 to 24 June, 2019. the international community and to of State (I/C) for Tourism, Government Aceh, Indonesia held at Banda Aceh, demonstrate how it affects social, ii. A Workshop for discussion on strategic of India and Minister of Tourism, Indonesia from 6th to 8th December cultural, political and economic values partnership with Saudi Centre of Government of Maldives was held 2019. International Strategic partnership on 22nd February 2019 in New Delhi. worldwide. The theme of the WTD was vvv

76 | Annual Report 2019-20 Ministry of Tourism | 77 Chapter- 10

Hotel Ashok India Tourism Development Corporation (ITDC) scenario, the Corporation is in the process of 7 Transport Units, 13 Duty Free Shops at strengthening all business verticals to increase Seaports, 1 Sound & Light Show and 3 its turnover and profitability and to position Catering Outlets. CHAPTER ITDC as one stop solution for travel, tourism 10.4 Subsidiary Companies and hospitality needs. 10 Details below indicate ITDC’s investment of ITDC is striving to achieve the desired India Tourism Development Rs. 5.79 crore in the paid-up capital of four position by leveraging on inherent strength subsidiary companies as on 15.12.2019: Corporation (ITDC) of Corporation as a well-known, established and trusted brand and by strengthening and Subsidiary Companies ITDC’s enlarging other potential SBUs by adopting Investment SBU specific strategy, increasing customer (Rupees in crore) 10.1 Introduction Light Shows and takes up work of execution base from B2G to B2C and B2B, achieving Utkal Ashok Hotel 1.19 cr of Engineering Projects and preparation of customer delight and by offering value for Corporation Ltd. India Tourism Development Corporation DPRs for tourism related projects. money, quality services at par with best in Ranchi Ashok Bihar Hotel 2.50 cr (ITDC) is a Public Sector Undertaking under industry Corporation Ltd. administrative control of the Ministry of ITDC has played a committed and pivotal role Pondicherry Ashok Hotel 0.82 cr Tourism. Incorporated on October 1, 1966, in the development of tourism infrastructure 10.2 Organizational set -up corporation Ltd. ITDC played a key role in the development in backward areas, thereby trying to promote 10.3 Network of ITDC Services Punjab Ashok Hotel 1.28 cr of tourism infrastructure in the country. The regional balance. Company Ltd. Corporation is running hotels, restaurants at The present network of ITDC consists of 4 After the disinvestment of 09 hotels and one Total 5.79 cr various places for tourists, besides providing Ashok Group of Hotels, 4 Joint Venture Hotels incomplete hotel project in, ITDC consolidated transport facilities. In addition, the Corporation out of which 1 Hotel unit is in operation, its remaining activities and restructured is engaged in production, distribution and sale itself to take up diversified service-oriented of tourist publicity literature and providing business activities. entertainment and duty-free shopping facilities to the tourists. The Corporation As per Disinvestment Policy of the Government also has its presence in engineering related of India, 9 hotel properties including 3 Joint consultancy services. The Corporation is a Venture Hotel properties (viz Hotel Lake View preferred and leading “one stop solution Ashok, Bhopal; Hotel Brahmaputra Ashok, Organisation Chart provider in the Hospitality, Travel and Guwahati, Hotel Bharatpur Ashok, Bharatpur, Tourism Sector for all travel and cargo related incomplete hotel project at Gulmarg, Hotel Chairperson & Managing Director needs with reliable affordable services and Janpath, New Delhi, Hotel Jaipur Ashok, having pan- India presence. Jaipur, Lalitha Mahal Palace Hotel, Mysore, Hotel Pataliputra Ashok, Patna and Hotel Director Director Chief Vigilance GM (HR) Company ITDC was setup with a view to undertake (Com. & Mktg.) (Finance) Officer Secretary Donyi Polo Ashok, Itanagar) have been development and promotion of tourism Finance & transferred/ handed over to the respective State Ashok Group of Hotels Vigilance HRM Division Secretarial related activities. ITDC has been mandated Accounts Division Division Governments. Disinvestment/Divestment to promote tourism in the country in form Ashok & Tours IT Disciplinary Cell process of remaining properties i.e. Process for Corporate of infrastructure development, hotels & Ashok International Trade joint leasing in respect of Hotel Pondicherry Services accommodation, travel & tourism promotion, Ashok, Puducherry; Hotel Nilachal Ashok, printing & publicity, event management, Ashok Events Legal Puri, process for giving Hotel Kalinga Ashok, hospitality education, Sound and Light Official Bhubaneswar on Operation & Maintenance Corporate Mktg. & PR Shows and other related activities. It went Language Contract is underway. Hotel operations ahead with a view to promote tourism by Ashok Institute of Hospitality at Hotel Ranchi Ashok, Ranchi and Hotel & Tourism Mgmt providing quality infrastructure in places Nilachal Ashok Puri are closed. Incomplete Ashok Consultancy & where the tourism potential was untapped due Project at Anandupr Sahib, Puri is under way Engineering Services to non-availability of accommodation, travel to be transferred to State Government. Son-et Lumiere arrangements, etc. With the changing economic and business The Corporation also implements Sound and

80 | Annual Report 2019-20 Ministry of Tourism | 81 10.5 Capital Structure ITDC declared 21% dividend amounting to Rs 18.01 crore for the financial year 2018- The details are as under: 19. Annual Accounts for the financial year (Rupees in crore) 2018-19 were completed in time and Annual General Meeting (AGM) was also held before 2016-17 2017-18 2018-19 stipulated time. (as per (as per IND AS) IND AS) 10.8 Plan Schemes Authorized 150 150 150 Capital For the financial year 2019-20 the revised Paid up 85.77 85.77 85.77 budget estimates for capital outlay is Rs 17.73 Capital crore which includes renovation of Hotel Reserves & 245.25 244.98 269.81 properties and catering units for Rs. 15.80 Surplus crore. Net Worth 343.93 330.51 355.35 10.9 Memorandum of Understanding (MoU) 10.6 Pattern of Shareholding The MoU for the year 2019-20 was signed ITDC is a listed company both with NSE and between the Ministry of Tourism and BSE. Its total Market Capitalization (on BSE) ITDC envisaging targets for Financial and is Rs 2902.00 cr. as on 13.12.2019(last working Nonfinancial (Dynamic, Sector-specific and day of first fortnight). The Authorized and Enterprise-specific) parameters. Paid-Up Capital of the Corporation as on Hotel Samrat, New Delhi date stood at Rs. 150 cr. and Rs. 85.77 cr. 10.10 Ashok Group of Hotels respectively. The pattern of shareholding (as The flagship property of ITDC, The Ashok, on 13.12.2019) is indicated below: played host to various prestigious functions Institute of Directors, Ministry of Commerce by Honb’le Vice President of India and the Government of India : 87.03% and conferences; some of which organised & Industry, Directorate General of Foreign Hon’ble Members of Parliament from both were of Delhi Ophthalmologic Society, Trade, Energy Efficiency Services Limited, the Houses i.e. Lok Sabha and Rajya Sabha. The Indian Hotels Company Ltd. : 7.87% Rashtriya Sanskrit Sansthan, National Mission Ajay Devgan Films, BEACON Travels PVT Parangat Prayag Kala Kendra in association Banks & Financial Institutions : 3.09% for Clean Ganga, Ministry of Environment, Ltd, DLK Publications Pvt Ltd, Indian Council with ITDC/The Ashok organized a Traditional Ministry of Commerce & Industry, NTPC of Agricultural Research-Indian Agricultural Other Bodies Corporate : 0.25% Cultural Event for revival of Indian Traditions Ltd, Kendriya Vidyalaya Sangathan, PTC Statistics Research Institute (ICAR-IASRI), etc.. at the Amphitheatre. The event was very much General Public, Employees & Other : 1.76% India Ltd., NHIDCL, Ministry of Youth Affairs & Sports, Cardiology Society of The Ministry of Tourism along with Federation appreciated by the audience. An educational 10.7 Financial Performance India (Delhi Branch) CSI 2019, Ministry of of Associations of India Tourism & Hospitality exhibition was organized by India Didactics (FAITH) organized the Second edition of India Association. A painting exhibition was also The key figures relating to financial Women & Child Development, Ministry Tourism Mart (ITM) inaugurated by Hon’ble organized by M/s Red Orange. performance of the Corporation for the last of Jal Shakti, Sports Authority of India, Union Minister of State for Tourism & Culture Five years are tabulated below: Four new lifts were installed, and installation (IC) Shri Prahlad Singh Patel. Hon’ble Union work is in progress for another six lifts. (Rupees in crore) Minister Shri Nitin Gadkari was the Chief Renovation work of the shafts of Annexe block Guest at the event. Major stakeholders/ is in progress. Strengthening work of ledge 2014-15 2015-16 2016-17 2017-18 2018-19 buyers from India and International Tourism canapés on the terrace is in progress. Work in (As per (As per (As per market participated and some of them stayed DG room and upgradation work of cooling Ind AS) Ind AS) Ind) in the hotel. The objective of the mart was to tower is in progress. Turnover 504.19 465.69 356.11 366.42 371.72 have B2B (Business to Business) meetings between Indian and foreign tour operators. The Ashok, Hotel Samrat, Hyderabad House Profit before Tax 38.95 32.42 17.00 21.25 57.91 and Vigyan Bhawan have successfully VVIP Dinners were organized and in one undergone Stage I Audit of ISO 22000:2005 Profit after Tax 34.37 22.5 11.43 17.71 42.15 such hosted by Ministry of Parliamentary Certification and Stage II Audit for ISO Affairs; Hon’ble Prime Minister of India Foreign Exchange Earnings 12.99 17.95 15.20 15.27 18.65 22000:2018 Certification for the next three felicitated former Speaker and it was attended

82 | Annual Report 2019-20 Ministry of Tourism | 83 of Bangladesh, Netherlands, Portugal, German Awards and Accolades in 2019: Chancellor, King & Queen of Sweden, • National Tourism Award 2017-18 - BIMSTEC countries, Cabinet members, etc. “Best Hotel Based Meeting Venue” In addition, Hyderabad House also made catering arrangements for many VIP events at • 16th ICF Annual Chef Awards - Golden Jawaharlal Nehru Bhawan, Pravasi Bharatiya Hat Awarded to Executive Chef, The Kendra, South Block and PM House. Ashok. As a part of regular improvement in the • India MICE Award “Kaustubh 2019” catering facilities at Hyderabad House a presented to The Ashok for Best full-fledged operational kitchen for the VVIP Convention Hotel North India by operations with latest equipment has been TRAVTOUR MICE added that will give more opportunity to Chefs • Best MICE Hotel 2019 by India for preparation & innovative presentation. • “Best Professional for MICE 2019” to Vigyan Bhawan catering unit catered to F&B Manager by Safari India many important conferences. The conferences were attended by Hon’ble President of • Best MICE hotel in 5* Deluxe Category India and Hon’ble Prime Minister of India. presented to , The During the period, Vigyan Bhawan catered Ashok by Hospitality India Travel to many important national conferences Awards 2019. of bodies such as National Board of • PATWA International award for Best Accreditation, o/o Registrar General of India, Organization – Tourism & Hospitality Board Room, The Ashok P&B Foundation DAY, GIZ DUETSCHE at ITB Berlin, 2019 GESELLESCHAFT FUR, INTERNATIONALI ZUSAMMENARBEIT (GIZ) GMBTT, Ministry • Awards won by Young Culinary Team years. Surveillance audit would be conducted Affairs, Ministry of Law & Justice, Iconic of Home Affairs, SCERT, GST Council, Min of of The Ashok at Young Chef Culinary in every eleven months by Certification Body. Achievers Council of India, NDMA, IIT Drinking Water & Sanitation, Civil Services challenge 2019 organized by Indian Kanpur, NITS, Pacific Global Exports, Coal National Board for Quality Promotion & Day, Min. of Social Justice & Empowerment, Culinary Forum are: India Ltd.. A VVIP Reception dinner was BEE Consultants have conducted a general Intelligence Bureau, Ministry of Environment, hosted by Hon’ble Member of Parliament Ø One Silver medal in Main course awareness session on ISO: 50001:2018 Energy Forest & Climate Change, Ministry of Statistics Rajya Sabha and was attended by Hon’ble category Management System implementations under & Programme Implementation, NDRF, etc.. Prime Minister of India and Hon’ble Vice BEE-QCI project. Documentation work is Ø Three Bronze medals in Main President of India. Packed meal of Hotel Food Festivals and promotions were being carried out and training to core team course category Samrat remains popular. organized in ITDC hotels to exhibit the leaders is given by M/s Quality Council of richness of the cuisines of our country and to Ø One Bronze medal in Live Rice India. Upgradation work done in the hotel: The display the fineries of gastronomy. Some of cooking category water proofing work has been completed Discotheque was licensed out and is running these include: Turn Navratra Fast into Feast, on the terrace area. Three new AHUs have 10.11 Ashok Events under the name and style of “SOUL - Special Bar Promotion, Easter Special Goodies, been installed. Fire pipeline work has been CLUB|KITCHEN”. Mango Mania festival, Kabab with Cocktails, Ashok Events – a strategic business unit completed. Smoke management system has Happy Hours, Monsoon Special, Daawat-e- of ITDC, is a leading event management Hotel Samrat hosted and/or was associated been upgraded. Two service lifts and one Oudh, World Tourism Day “Gastronomical agency handling Conferences, Exhibitions, with various important events, some of which banquet lift were installed and operationalized. Exploration”, Children’s Day Celebration are Workshops/ Seminars and other National were organised by VSY Biotechnology, Delhi Replacement work is in process of two more some of the Food Festivals / promotions done and International events. Ashok Events’ core Ophthalmological Society, ASSOCHAM, service lifts. 50 FCUs have been installed. at The Ashok, New Delhi; “Summer Coolers” competence is providing one stop solutions as Educational Publishers Conference, Award Hyderabad House catered to many prestigious promotional offer on beer at Hotel Kalinga a Professional Conference Organizer for the function of All India Achievers, Apollo events including those where the Hon’ble Ashok, Bhubaneswar. entire gamut of services. Hospitals Enterprise Limited, ADTOI, Prime Minister of India hosted State dignitaries Ministry of Tourism, Kendriya Vidyalaya Food Festival Abroad: A team of Chefs from The company has made a mark in Event from various countries such as President of Sangathan, ICPB, ONGC, SAIL, Bureau of The Ashok, New Delhi organized Indian Food Management in a big way and with its Zambia, Malaysia, Sri Lanka, Prime Minister Indian Standards, NITS, Ministry of Youth Festival in Ankara, Turkey. rich expertise it has an illustrious client

84 | Annual Report 2019-20 Ministry of Tourism | 85 11. Paryatan Parv 2019 organized by seaport duty free outlets are aligned with the Ministry of Tourism held at India Gate Indian Government plans to India Tourism Lawns from 2nd to 6th October, 2019. Development Corporation (ITDC) create cruise tourism around India’s coastal towns. 12. Power Ministers Conference organized At present Division is operating thirteen duty by Power Finance Corporation Ltd. free shops at Kamarajar, Kolkata, Haldia, held at Narmada Tent City on 11th & Chennai, Mangalore, Visakhapatnam, Goa, 12 October, 2019. Paradip, Mumbai, Kakinada, Krishnapatnam, 13. CIC Annual Convention organized by Cochin & V.O Chidambaranar seaports. The CIC at Plenary Hall, Vigyan Bhawan, Division has also been successful in acquiring New Delhi on 12th October, 2019. right to develop and operate duty free shop at JNPT-Mumbai and plans are underway to 14. International Conference on operationalize this shop at the earliest. AITD Agricultural Statistics organized will also continue to keenly follow business CSR Activity of ITDC 2018-19 by Indian Council of Agricultural opportunities arising in airports travel Research at The Ashok Hotel, New retail space and bid for concession rights of Delhi from 18-21 November, 2019. list comprising Government Ministries, 5. Interaction of Hon’ble President of sustainable duty-free shops 15. 8th International Tourism Mart for Departments, Autonomous Bodies and India with Divyangjan at Deen Dayal 10.13 Ashok Travels & Tours (ATT) Authorities. Upadhyay Institute of Persons with the North Eastern Region organized Physical Disabilities (Divyangjan) by Ministry of Tourism at Imphal, Ashok Travels and Tours (ATT) is the travel Ashok Events is the designated agency of organized by Ministry of Social Justice Manipur from 23-25th November, wing of ITDC and is its third biggest vertical Ministry of Tourism for managing Conferences, & Empowerment, Government of India 2019. after Hotels and Events in terms of turnover Workshops, Conclaves, Award Ceremonies generated. ATT has its presence in 07 cities on 24th July 2019. 16. Aadi Mahotsav organized by TRIFED and other events of National importance. across India at Delhi, Mumbai, Kolkata, 6. 5th National Handloom Day 2019 on at Dilli Haat, New Delhi from 16-30th a) The major events handled by the Ashok Chennai, Bangalore, Hyderabad and Patna. 7th August 2019 at Bhubaneswar and November, 2019. Events Division include: - ATT is the preferred agency for providing Vigyan Bhawan, New Delhi. 17. National Awards for Divyangjan airline ticketing to Government of India 1. National Mission on Clean Ganga organized by Ministry of Social Justice 7. State Tourism Ministers and Tourism and its offices and PSUs as per the orders Exhibition, organized by NMCG & Empowerment at Vigyan Bhawan, Secretaries Meeting with Hon’ble of Department of Expenditure, Ministry during ‘Thai Water Week’ at BITEC, New Delhi on 3rd December, 2019. Tourism Minister, Government of of Finance. In addition, ATT is also in the at Bangkok, Thailand from 2nd to 8th Chief Guest - Hon’ble Vice President India being organized by Ministry business of transport, tours and has also June 2019. of India of Tourism, Government of India at forayed into Cargo business. In view of the 2. World Environment Day – 2019 Convention Hall, The Ashok Hotel, 18. Foundation Day organized by National potential that travel and tours trade holds, Celebration organized by Ministry New Delhi on 20th August 2019. Human Rights Commission (NHRC) on ATT will be targeting to increase its share of of Environment, Forests & Climate 8. NMCG Pavilion at Stockholm – Sweden 12th December 2019 at Vigyan Bhawan the pie in the coming years. Change at Convention Hall, The Ashok Chief Guest - Hon’ble President of during World Water Week – 2019 from ATT has started an Implant office at Indian Hotel, New Delhi on 6th June 2019. India. 22nd to 31st August, 2019. Institute of Science, Bangalore to cater to its 3. Team India – Fifth Meeting of the 9. World Tourism Day 2019 Celebrations 19. National Energy Conservation Day travel requirements. Governing Council organized by NITI & National Tourism Awards, 2017- organized by Bureau of Energy Aayog at Rashtrapati Bhawan Cultural With the planned business activities and a 2018 organised by Ministry of Tourism Efficiency & Ministry of Power, Govt. Centre (RBCC) on 15th June 2019. The major thrust on ATT’s growth, the future of at Vigyan Bhawan, New Delhi on of India on 14th December 2019. meeting was chaired by Hon’ble Prime ATT looks bright and progressive. 27th September, 2019. Hon’ble Vice – Minister. 10.12 Ashok International Trade (AIT) President of India was the Chief Guest. 10.14 Public Relations & Culture Division 4. Rural Electrification Corporation The AIT Division of ITDC is an ISO 9000:2015 10. Global Solar Summit organized The Public Relations and Culture Division of – Annual Day Celebrations 2019 at certified division and facilitates duty free by MNRE at Indira Gandhi Indoor ITDC has been constantly working towards to Weightlifting Auditorium Jawaharlal shopping facilities to international travelers. Stadium, New Delhi on 2nd October, strengthening the brand’s perception. Nehru Stadium, New Delhi on 25th ITDC is making efforts to consolidate its 2019. July 2019. duty-free business at the seaports. ITDC The department disseminated information

86 | Annual Report 2019-20 Ministry of Tourism | 87 ITDC by Ministry of Tourism. Rs. 70.00 cr. SWADESH PROJECT in the state of Kerala. Besides various other prestigious All State Tourism Departments were informed projects, the division is executing some most about the modified guidelines for assistance prestigious SEL shows in various states of the to central agencies for Tourism Infrastructure Country. works which will now cover the upgradation of the shows and aid even for the operation 10.17 Ashok Institute of Hospitality & and maintenance for the first three years to Tourism Management encourage and promote the evening activities Ashok Institute of Hospitality & Tourism including the Sound and Light shows. Many Management (AIH&TM) an ISO 9000:2015 State Governments have shown interest. The certified Hospitality training Institute is the Govt. of Punjab, Pondicherry and Daman & Human Resource Division of India Tourism Diu Administration have also shown interest Development Corporation Ltd. The institute is and have invited ITDC for preparing DPRs spread over two campuses, one at Hotel Samrat, with feasibility report for various monuments. The Centre of Excellence, New Delhi and other ITDC has coordinated with Archaeological at Qutab Campus in Qutab Institutional Area, Survey of India for implementation of SEL New Delhi. The Institute came into existence shows at the 11 Adarsh Monuments and, in 1971 for in-house training of employees of after due consent of ASI, ITDC will prepare ITDC. The institute is offering various degrees, Detailed Project Reports for said monuments diploma and certificate courses in the area of for implementation. hospitality. The Institute is conducting three years B.Sc program in Hospitality and Hotel 10.16 Ashok Consultancy and Engineering ITDC Pavelian at India Tourism Mart 2019 Administration (H&HA) in affiliation with Services NCHMCT/IGNOU to the public through mass media in both Island, Andaman & Nicobar; Shilpgram in The Ashok Consultancy and Engineering AIH&TM also conducts following programs/ traditional & digital space and made significant Deoghar, Jharkhand, Dhauli Stupa, Odisha, Services Division (an ISO 9001:2015 certified courses:- contribution by developing narrative around Tilyar Lake Rohtak, Diu Fort, Diu and Kanke Division) is one of the main verticals of ITDC various Developmental / Cultural / CSR/ dam- Ranchi with latest technology based on which undertakes the execution of Tourism • B.Voc (in Food Production) and Awareness events. projection mapping. Infrastructure Projects, Up-gradation and Diploma in Hospitality Management in renovation of ITDC properties, SEL shows, collaboration with Jamia Millia Islamia As part of the engagement plan for The Ashok The illumination works at Three Temples in consultancy services to Ministry of Tourism University. Hotel, the department developed & executed Dwarka, Gujarat namely, Dwarkadhish Temple, and State Tourism Departments etc. a communications plan with specific goals Rukmani Temple and Samudranarayan • One year Diploma courses in Food entailing promotion of hotel’s F&B capabilities. Temple and four Monuments at Sarnath The ACES division is also actively involved Production, Bakery & Confectionery, Food reviews & brand promotion activities Varanasi, namely, Manmahal Ghat in Banaras, in the preparation of Tourism Master Plans, Front Office, Housekeeping and F&B were organised at the hotel’s restaurants the Dhamekh Stupa, Choukhandi Stupa and Feasibility Reports, Detailed Project Reports services jointly with National Institute Tomb of Lal Khan have been completed. and provide Consultancy Services to Ministry of Open Schooling (NIOS), Ministry of The division also utilized the digital space, of Tourism, various State Governments Human Resource Development. with real time updates, promoting offers and Shows at Udaigiri-Khandagiri, Bhubaneswar, and private agencies, etc. It has a team of packages on social media and through digital Pinjore Garden- Haryana, Sarkhej Roza in • Hunar se Rozgar(HSR) and Skill Testing experienced engineers and architects who are version of quarterly newsletter “Ashoknaama”. Gujarat, Puttaparthy in Andhra Pradesh and and Certification (STC) programmes of well versed in the development of tourism Brahm Sarovar in Kurukshetra- Haryana are Ministry of Tourism 10.15 Sound and Light Shows infrastructure. The division has executed more in the process of implementation. than 100 tourism infrastructure projects and • On the job training to Industrial The first Sound and Light Show at Red Fort Upgradation of Sound and Light Show at has prepared about 87 Detailed Project Reports Trainees from various professional was implemented by ITDC about 45 years ago. Cellular Jail, Port Blair was assigned to ITDC in the tourism field so far. Hospitality Institutes in the country. Since then, many shows have been installed in by Andaman & Nicobar Administration. the country. In last years, a lot of innovations The Division is engaged in execution of Rs. • Customized training programmes for Multimedia Show and Audio Video Virtual in the technology as well as methodology have 78.00 re. project under PRASAD Scheme in various Government departments/ Reality Show at Sivgiri Sree Narayana Guru been adopted in implementation of Sound and MOT in Puri, Orissa and is also executing of institutions. Ashram in Kerala have also been assigned to Light Shows. ITDC completed shows at Ross

88 | Annual Report 2019-20 Ministry of Tourism | 89 Sound and Light Show at Purana Qila, New Delhi by ITDC Paryatan Parv organised by Ashok Events

• Apprenticeship training under short term and long-term solution to water Ministry of Skill Development and scarcity. The Ashok / Samrat Hotel have a 10.19 Corporate Social Responsibility in ITDC continued to be harmonious and Entrepreneurship. capacity of 1 MLD STP and Hotel Kalinga (CSR) cordial. There was no loss of man days in ITDC Ashok, Bhubaneswar has a capacity of Headquarters and its units. • In addition to above the Institute also Available Expenditure for CSR activities for 30KLD of STP/ETP. Organic waste convertor conducts training programmes for the period 2019- 20 is approximately Rs. 38.41 10.22 Information Technology Initiatives to reduce hazardous waste harmful to its employees on regular basis. The Lakhs which would be utilized as per guide environment is utilized at Hotel Ashok and The Accounts along with Payroll of all the institute during the year is conducting lines in this regard. Hotel Samrat. Units of ITDC have been integrated under various programmes on work life 10.20 human Resource Management central server. The online Human Resource balance and leadership development Hotel Ashok and Hotel Kalinga Ashok, Management System (HRMS) is implemented The total manpower of ITDC for the year exclusively for women employees of Bhubaneswar have solar water Heating in the Corporation wherein all employees can 2019- 20 (as on 31.12.2019) is 787 employees the Corporation. System installed to save energy. In addition, access their data in the application. Further, in number comprising of 167 executives Hotel Kalinga Ashok also has standalone Solar Chhatrapati Shivaji Terminus- Mumbai- 10.18 Environment Management Initiatives and 620 non-executives (excluding 60 direct street lights installed in its premises. Maharashtra 86 developing & implementing Environmentally friendly policies including contract employees). Out of 787 employees, Hotel Ashok, New Delhi is LEED Gold certified new dynamic, responsive & bilingual Website installation / up gradation of LED lights, 228 employees belong to Scheduled Castes hotel under US Green Building Council since & Mobile App is under process, which will ETP plants & organic waste plants etc. are (SCs), 18 employees belong to Scheduled February 2017. The Ashok New Delhi is now be covering all verticals & will also include regularly included in the Plan budgets Tribes (STs), 50 to other Backward Classes applying for the LEED Platinum certification payment gateway. AITD initialized the every year for all units. Being a responsible (OBCs) and 119 are women employees. very soon. ITDC continues to maintain thrust implementation of a new Web-based billing CPSE of Ministry of Tourism, ITDC has on energy conservation and ISO 14001:2004 10.21 Industrial Relations software at Duty Free Shops. adopted various eco-friendly measures like certifications to provide, establish, implement, STP, Rainwater Harvesting System, and The overall industrial relations situation maintain and improve an Environmental Solar Energy, etc. along with other energy Management System. Similarly, Hotel Samrat conservation measures in most of its units with is also in the process of applying for LEED vvv latest technologies. Gold Certification from US Green Building Wastewater treatment presents a sustainable Council

90 | Annual Report 2019-20 Ministry of Tourism | 91 Chapter- 11 Statistics, Surveys and Jantar Mantar, Jaipur, Rajasthan Studies CHAPTER 11 Statistics, Surveys and Studies

11.1 Information and Research Activities research in tourism, financial Assistance is provided to Reputed Institutes and Central Statistical data are indispensable tools for Universities to organise conferences, seminars, sound evidence-based decision-making, bringing out tourism journals etc. Preparation planning, implementation and monitoring of of Tourism Satellite Account, which measures any policies and programmes. Consequently, the contribution of tourism towards country’s the level of detail and the reliability of data, GDP as well as its employment, is also one of as well as of its interpretation and use, have the major tasks of the division. a direct impact on the effectiveness of such policies and programmes. Tourism statistics 11.2 Foreign Tourist Arrivals (FTAs) Om Parvat is one among them. The Market Research FTAs during 2019 were 10.89 million Division of the Ministry of Tourism is (Provisional) with a growth of 3.2% over same responsible for collection, compilation and period of the previous year. a growth of 4.8% over same period of previous Administrations for the preparation of Master dissemination of tourism statistics on various year. Plans, Feasibility Studies and conducting aspects of inbound, outbound and domestic During 2019, a total of 2.93 million foreign statistical survey/studies. tourism in India. tourists arrived on e-Tourist Visa registering 11.6 Indian National Departures Details of Surveys, Studies, etc. currently a growth of 23.6%. The Numbers of Indian Nationals Departures The key statistics collected by the Division ongoing and completed during 2019-20 and from India, during 2018 were 26.30 million include data on foreign tourist arrivals, 11.3 Arrivals of Non Resident Indians financial assistance provided to Institute for as compared to 23.94 million, during 2017, domestic and foreign tourist visits, foreign (NRIs) conducting research promotion workshops, exchange earnings from tourism, etc. registering a growth of 9.8%. From 2014 onwards, Ministry of Tourism etc. (as on 31.03.2020) are given at Annexure-V. Periodical surveys are also undertaken has started to compile the arrivals of NRIS 11.7 Domestic Tourism to assess the profile of international and 11.9 Tourism Satellite Account (TSA) on annual basis and there were 6.87 million Domestic tourism continues to be an important domestic tourists, expenditure patterns, National Accounts (prepared every year arrivals of NRIs in India during 2018. contributor to the sector. As per the data tourist preferences, satisfaction levels, etc. by Ministry of Statistics & PI) measure the furnished by State/UT Governments and Based on the requirement of the Ministry, 11.4 International Tourist Arrivals (ITAs) growth and contribution of various sectors other information available with the Ministry this Division also undertook tourism surveys, likes manufacturing, agriculture, services such In concordance with UNWTO, ITAs include of Tourism, there were 1854.93 million economic and statistical research studies as banking, transport, insurance, etc., while both FTAs and Arrivals of NRIs. In the year domestic tourist visits all over the country like assessing Employment Level and Skill computing the GDP of the country. However, 2018, there were 17.42 million ITAs in India. during the year 2018. Gap in Hospitality & Allied Sector, Study on the System of National Accounts is not able MICE market in India, Assessment of Impact 11.5 Foreign Exchange Earnings (FEEs) 11.8 Surveys & Studies to measure the growth and contribution of of taxation/incentives on accommodation FEEs during the period during Jan 2019 – Dec tourism in GDP. This is because tourism is not tariffs of hotel industry in India vis-à-vis other The Surveys & Studies commissioned by the 2019 were Rs.2,10,981 crores (Provisional an industry in the way industry is defined in countries, Recent Trends in Visitor Arrivals to Ministry of Tourism are useful in getting estimates) with a growth of 8.3% over same the System of National Accounts. Centrally Protected Monuments in India, Role inputs for formulation of policies and period of previous year. of Luxury tourist trains in promoting tourism programmes for the development of tourism in Tourism is a demand based concept defined in India etc. FEEs during the period during 2019 were the country. The Ministry also provides central by its consumption and not by its output. US$29.962 billion (Provisional estimates) with financial assistance to State Government/UT Industries defined in National Accounts, With an aim to encourage universities for

94 | Annual Report 2019-20 Ministry of Tourism | 95 such as Air transport, Hotel & Restaurants, the homogeneity among countries. etc. produce the same output irrespective As per the report of 3rd Tourism Satellite of whether it is consumed by tourist or non- Account for India (TSAI) prepared in 2018 tourist. It is consumption by tourists that for the reference year 2015-16(using new base defines the tourism economy, which is not year, 2011-12 figures of CSO) and subsequent available in the National Accounts. Therefore, estimation using them for the years, viz 2013- there is need for preparing Tourism Satellite 14 and 2014-15, the estimates of contribution Account for assessing the contribution of of tourism to GDP is as given below: tourism in GDP. Till date, Ministry of Tourism has got prepared, 2013-14 2014-15 2015-16 2016-17 through National Council of Applied Economic Share in 5.68 5.81 5.10 5.06 GDP (in %) Research, three TSAs of India for the reference year 2002-03, 2009-10 and 2015-16 in the years Direct 3.06 3.14 2.65 2.63 (in %) 2006, 2012 and 2018 following the methodology recommended by United Nations World Indirect 2.62 2.67 2.45 2.43 (in %) Tourism Organisation. As per the TSA- Recommended Methodological Framework TSA also provides the direct and indirect (TSA:RMF) 2008, the TSA of any country contribution of tourism in the employment comprises of a set of 10 standard tables which of the country. According to 3rd TSA, the are key to estimating the economic contribution estimates of employment generated in the of tourism in the economy. Preparing the economy due to tourism during the year 2013- tables in the standard recommended format 14, ,2014-15, 2015-16,2016-17 and 2017-18 is and following a standard broad methodology provided in the following table: enables international comparisons owing to

2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 Share in 11.37 12.25 12.38 12.2 12.13 12.75 Employment (in%) Direct (in%) 4.96 5.34 5.4 5.32 5.29 5.56 Indirect (in%) 6.41 6.91 6.98 6.88 6.84 7.19 Employment 67.21 69.75 72.26 75.34 80.63 87.50 (million)

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India Gate, Delhi

96 | Annual Report 2019-20 Chapter- 12 North-Eastern Region and Jammu Hunder Nubra, J&K & Kashmir — Special Emphasis CHAPTER 12 North-Eastern Region and Jammu & Kashmir — Special Emphasis

12.1. North Eastern Region the tourism potential of the region in the domestic and international North East Region of India comprises eight markets. It brings together the tourism States namely Arunachal Pradesh, Assam, business fraternity and entrepreneurs Manipur, Meghalaya, Mizoram, Nagaland, from the eight North Eastern States. Tripura and Sikkim. The location of the region The event is planned and scheduled to is strategically important as it has international facilitate interaction between buyers, borders with Bangladesh, Bhutan, China sellers, media, Government agencies and Myanmar. The North Eastern Region and other stakeholders. is endowed with diverse tourist attractions and each State has its own distinct features. v. Ministry provides financial assistance The Ministry of Tourism provides special to North Eastern States which includes ITM Manipur emphasis on the development and promotion assistance for development of tourist of tourism for North Eastern States. The infrastructure, promotion of fairs/ 12.2 Protected Area Permit (PAP)/ Singh Patel MoS Tourism & Culture (IC), initiatives of the Ministry of Tourism include: festivals & tourism related events in Restricted Area Permit(RAP) Union Secretary Shri Yogendra Tripathi and the region, information technology i. Space on complimentary basis other dignitaries from North Eastern States. related projects, publicity campaigns, For a better and smooth travel experience of is provided to the North Eastern market development assistance, Tourists in the restricted/Protected area of The 8th International Tourism Mart, put the States, in the India Pavilions set up human resource development, market the country, Ministry of Tourism regularly spotlight on “Sustainable Tourism as Engine of at major International Travel Fairs research, etc. coordinates with Ministry of Home Affairs Economic Growth and Employment”. Besides and Exhibitions, including WTM in and as a result of this Ministry of Home Affairs deliberations on promotion of tourism in the London, ITB in Berlin, etc. to give these vi. Ministry of Tourism also provides has relaxed the PAP/RAP for a further period North East Region in general, the Mart also States an opportunity to showcase and financial assistance to tourism service of 5 Years i.e. till 31.12.2022 in the states of gave a platform for promoting cultural ties, promote their tourist products in the providers approved by the Ministry Manipur, Mizoram and Nagaland and Union providing enhanced connectivity to the States international source markets. of Tourism, or by the State Tourism Territory of Andaman & Nicobar Islands of North Eastern Region with other countries Departments in the case of North ii. Familiarization (FAM) Tours to the in our neighbourhood. Eastern States and Jammu and Kashmir, 12.3 8th International Tourism Mart North Eastern Region are arranged for participation in travel marts, annual at Imphal, Manipur from 23-25 Buyer and Media delegates from around for Travel and Media Representatives conventions of Indian Association November 2019 the world and from different regions of the from Overseas to the States in the country participated in the Mart and engaged of Tour Operators, Travel Agents The Ministry of Tourism, Government of regions on a regular basis under the in one-to-one meetings with sellers from the Association of India, Association India, in association with the North Eastern Hospitality Scheme of this Ministry. North East Region. It enabled the tourism of Domestic Tour Operators of States held the “International Tourism Mart” product suppliers from the region to reach out iii. Domestic Campaigns are also launched India, Adventure Tour Operators (ITM) in Imphal, Manipur from 23 November to international and domestic buyers, with the to promote tourism to the North Association, Federation of Hotels to 25 November , 2019. The first day of the objective of promoting tourism to the region, Eastern Region. & Restaurants Association of India, event was held in Hotel Imphal, and was Hotels Association of India, or any a total of 35 foreign Buyer delegates from over iv. International Tourism Mart is an annual inaugurated on 23th November by His other National level Travel / Tour 18 countries namely Australia, Cambodia, event organised in the North Eastern Excellency, Shri N. Biren Singh Chief Minister Association approved/ sponsored/ Canada, Czech/ Germany, UAE, Italy, Japan, region with the objective of highlighting of Manipur in the presence of Shri Shri Prahlad recognized by Ministry of Tourism. Republic of Korea, Malaysia, Myanmar,

100 | Annual Report 2019-20 Ministry of Tourism | 101 Zero Music Festival, Arunachal Pradesh

Singapore, South Africa, Thailand, USA, UK, role in the overall development of the Vietnam, Kingdom of Saudi Arabia, Oman. tourism sector in India. Besides, 32 domestic stakeholders in Tourism • Ministry of Tourism undertakes sector from other parts of the country and various promotional activities for 79 sellers from the North Eastern States the promotion of Domestic Tourism participated in the Mart. Representatives of and with the objective of increasing State Tourism Departments of these North Domestic Tourist Visits. East States were also present to showcase their • These activities are primarily aimed at tourism destinations and to interact with the increasing awareness about tourism delegates. destinations and products, promoting The Foreign Delegates participated in the post tourism within the country with focus mart FAM tours organised by all the 8 North on priority areas like the North East Eastern States, it created awareness about the and Jammu & Kashmir. rich and varied tourism products of the North • Spreading Social Awareness messages Eastern region and gave them a first-hand and promoting events which have the experience of the North Eastern destination. potential for attracting tourists. 12.2 Domestic Promotion and Publicity including Hospitality (DPPH) Scheme • Domestic tourism plays an important

vvv Nohkalikai Falls, Cherrapunjee, Meghalaya

102 | Annual Report 2019-20 Chapter- 13

Hornbill festival, Nagaland Gender Equality CHAPTER 13 Gender Equality

Tourism is a service industry with a strong case of Vishakha and others vs. State of female presence. Hence, gender sensitization Rajasthan and Others on the subject of sexual and ensuring equal rights to the women are harassment of women in the workplace, important concerns of the Ministry. this Ministry had constituted a Complaint Committee for considering complaints of The Ministry ensures that women officials are sexual harassment of women working in regularly participated in the various training the Ministry of Tourism with the approval programmes for their capacity building. of the then Secretary(Tourism) in 2003. The In compliance with the instructions of composition of the Complaints Committee Department of Women & Child Development is revised from time to time subsequent to and guidelines issued in implementation transfers etc. of the existing Chairperson/ of the directives of Hon’ble Supreme Court Members. Judgement dated 13th August, 1997 in the

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Ganga Aarti, Varanasi, Uttar Pradesh

106 | Annual Report 2019-20 Chapter- 14

Dal Lake, Srinagar, J&K Welfare Measures CHAPTER 14 Welfare Measures

14.1 Scheduled Castes/Scheduled Tribes returns on the subject are forwarded to the Cell concerned Authorities. The Liason Officer for the Scheduled Castes/ 14.3 Reservation for Divyangjan Scheduled Tribes Cell in the Ministry who In Compliance of order of the Hon’ble Supreme attends to the grievances on service matter Court in the matter of Shri Anuj Goyal vs of Scheduled Castes and Scheduled Tribes UOI & Ors. and direction of Department of employees of the Ministry and its attached/ Empowerment of Persons with Disabilities subordinate offices is a Deputy Secretary/ (Divyangjan) OM No.34-16/2018-DD-III Director level officer. The Cell mainly acts dated 16.08.2019, the Expert Committee of the for compliance of orders issued in respect of Ministry of Tourism had identified different reservation policy from time to time. level of posts in Group “A”, “B” & “C” having 14.2 Reservation for SC, ST and OBC an element of Direct Recruitment, as suitable candidates for persons with benchmark disabilities in pursuance of the Rights of Persons with All recruitment in the Ministry and its Disabilities Act, 2016. The said information subordinate offices are being made as per the is also available on the Ministry’s website orders of reservation issued by Government http://tourism.gov.in. from time to time and reservation rosters are maintained accordingly. Regular annual

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Kamakhya Temple, Guwahati

110 | Annual Report 2019-20 Chapter- 15

Gateway of India, Maharashtra Vigilance CHAPTER 15 Vigilance

A separate vigilance wing in this Ministry been strictly implemented and monitored. has been functioning to deal with various Updated report being posted on PROBITY vigilance matters. portal. Emphasizing the need of preventive vigilance, To reduce direct interface between officers and especially on public procurement, All the concerned applicants in case of recognition of procurement of office related items eg:- travel trade service providers and classification stationary, furniture, computer etc. are of hotels, online approval/ classification purchased through GEM portal of the systems are in operation and being monitored. Government. Strict compliance of e-office system is being Rotational transfer of all the staffs with 3 years followed to reduce chances of disclosure of of continuous service on a particular post has sensitive information at any level.

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Thousand Pillar Hall

114 | Annual Report 2019-20 Chapter- 16

Living Roots Bridge, Cherrapunjee, Meghalaya Court Cases CHAPTER 16 Court Cases

The details of Court Cases pending in the in the CAT, New Delhi as on 31.12.2019 are as under :

Sl. Case/Petition No. Court/Bench Case filed by Brief particulars of case No. 1 O.A. No. CAT New Delhi Shri Bal Kishan, Seniority issue for 100/3786/2016 Staff Car Driver promotion to Special Grade of Staff Car Driver. 2 O.A. CAT Ernakulum Shri N. Allegation of taking No.180/502/2018 Bench Velmurgan, AD bribes for hotel classification. 3 O.A.No.1529 of CAT Chennai Shri Sanjay Challenged the holding 2018 Shreevats, RD, of the written exam and ITO, Chennai interview for the post of DDG/RD in overseas offices. vvv

Kaziranga National Park, Assam

118 | Annual Report 2019-20 Chapter- 17

Neil Island, Natural Bridge Lakshmanpur Departmental Accounting Organisation the Controller General of Accounts, Ministry NCDDOs (05 RDIT, 16 IT Domestic, 08 IT of Finance. Overseas, 01 PAO (Tourism) and 01 Ministry of Tourism (HQ). Issue of Inter Departmental Authorisation to CHAPTER various agent Ministries. During the year Internal Audit of IHM Shillong, IHM Bangalore, India Tourism Kochi and Rendition of technical advice to Pay & Accounts 17 Scheme Audit of Goa Tourism Development Office and maintaining necessary liaison with Departmental Accounting Corporation Ltd were conducted. the Controller General of Accounts Office to Organisation effect overall co-ordination and control in The position of outstanding paras of Internal accounting matters. Audit is as under:

17.2(3) Internal Audit No. of Units Para Outstanding as on date 17.1 Secretary (Tourism) is the Chief of “Letter of Credit”. There are 19 Internal Audit Wing, which is common for 50 902 Accounting Authority of the Ministry of domestic CDDOs and 8 overseas Ministry of Civil Aviation and Ministry Tourism. He discharges his functions through CDDOs located in various countries. of Tourism having sanctioned strength of 17.3 Initiatives for e-Governance: and with the assistance of the Additional (iii) Post-check of all paid vouchers/ four Assistant Accounts Officers and four In accordance with the guideline issued by the Secretary & Financial Adviser (AS&FA) and payments made by domestic as well Accountant / Senior Accountants is headed Ministry of Finance and Controller General the Chief Financial Controller of the Ministry. as overseas offices. by Chief Financial Controller. of Accounts the accounting organisation of 17.2 The Chief Financial Controller (iv) Release payment of Loans/Grants- The role of the internal audit organization is Ministry of Tourism has fully operationalized heads the accounting organization and in-aid to statutory bodies and state mainly to inspect that expenditure control the payment deliverance platform by complete ensures transparent and effective financial level agencies including execution and mechanism is in place and financial proprietary roll out of Public Financial Management management of the Ministry through Pay & implementing agencies. Rules are followed while exercising financial System (PFMS) for overall improvement and Accounts Office (Tourism). powers by the authorities who are entrusted transparency in the accounting function up to (v) Compilation of monthly account based with such powers. In order to achieve this the implementing agency level. Budgetary provision for Ministry of Tourism on monthly expenditure, receipts and target, internal audit draws Annual Audit for the financial year 2019-20 is as under: payment authorizations, and by duly 17.3(1) Public Financial Management Calendar based on periodicity, budget incorporating reconciled accounts of System (formerly CPSMS) Revenue Section 2189.21 Crore allocation and nature & scope of scheme being CDDOs. The Public Financial Management System Capital Section 0.01 Crore implemented by the particular office/agency. (vi) Maintenance of General Provident (PFMS) works with the objective of establishing Internal audit is conducted by exercising test Total 2189.22 Crore Fund accounts, and remittance of an online Financial Management Information checks of basic records of different offices of The departmentalized accounting organization New Scheme contribution to and Decision Support System for tracking the Ministry for removal of misstatement in of Ministry of Tourism trustee banks. Settlement of Inward funds released under various schemes of financial records to make them more reliable. and outward claims. Authorization/ Government of India. As such internal audit strengthens the overall comprises of Principal Accounts Office, one payment of pension, Commutation, Pay & Accounts Office and accounting management framework. PFMS being a centralized and fully Gratuity, Leave Encashment, etc to the operationalized IT application for Fund Internal Audit Wing. retiring employees. The concept and orientation of internal audit, transfer is in a position to facilitate “Just as of now has been more of risk-based audit, 17.2(1) Pay & Accounts Office 17.2(2) Principal Accounts Office in time budget release” and complete in order to assess the economy, efficiency monitoring of utilization of funds up to end Pay & Accounts Office caters to the financial Principal Accounts Office is common for and effectiveness of scheme for contributing level beneficiaries. management needs of Ministry by way of Ministry of Civil Aviation and Ministry of to better Government spending, public release of funds, expenditure control, and Tourism, discharging the following functions. accountability and management. Accordingly, As per directions of Ministry of Finance the the internal audit of the records of Headquarter, complete roll out of PFMS has been done and other receipts & payment functions as under: Consolidation of the accounts of Ministry of regional and overseas offices are undertaken the system is fully operational in Ministry of (i) Pre-check of bills submitted by Non- Tourism as per provisions of Civil Accounts as per directions and requirement. Tourism and as a result the funds are being Cheque Drawing & Disbursing Manual and in the manner prescribed by released through PFMS to all concerned Officers of the Ministry. Controller General of Accounts. In all there are 58 auditable units in the including Grantee Institution/Autonomous Ministry of Tourism; out of which 50 units (ii) Authorization of funds to domestic Preparation of Monthly and Annual Accounts, Bodies etc. Further action has also been are located in India and 8 units in abroad. and overseas Cheque Drawing & submission of Statement of Central Transactions initiated for roll out of EAT module of PFMS 27 Autonomous Bodies and 31 CDDOs/ Disbursing Officers through issue and the materials for the Finance Accounts to by all the stakeholders. vvv

122 | Annual Report 2019-20 Ministry of Tourism | 123 Chapter- 18

Golden Temple, Amritsar Important Audit Observations CHAPTER 18 Important Audit Observations

As per Audit Paras Monitoring System (PAC) Paras of 132nd report of 16th Lok Sabha (e-APMS) Controller General of Accounts are pending against the Ministry in respect Report, there were no C&AG pending paras of “Irregularities in Procurement of Goods against the Ministry of Tourism as on 31st and Services, Award of Work to Non Existent March, 2019. Firms, Unrealised VAT Refunded and Excess Payment of Departmental Charges”. However, six Public Accounts Committee

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Qutub Minar, Delhi

126 | Annual Report 2019-20 Chapter- 19 Implementation of Right to Stone Chariot in Hampi, Karnataka Information (RTI) Act, 2005 CHAPTER 19 Implementation of Right to Information (RTI) Act, 2005

19.1 To promote transparency and 19.3 Information otherwise which are accountability, the Right to Information Act not available at the official web-site may be (RTI Act), 2005 has already been implemented obtained by Citizens of India on payment of in this Ministry. In accordance with the requisite fees as prescribed in the Right to provision of section 4 (I) (B) of this Act, Information Act, 2005. the Ministry has posted information and 19.4 There are 29 subjects for disclosure Guidelines on various schemes, projects and under RTI which has been identified by the programs being implemented by it along with Ministry. CPIOs and Appellate Authorities its organization set – up functions and duties have been designated for the respective of its officers and employees etc. Records and identified subject. documents etc. have been made available on the Ministry’s official website www.tourism. 19.5 As per quarterly report submitted gov.in under a distinct section namely RTIA. of this Ministry of Central Information It has also been hyperlinked Commission, New Delhi, a total of 578 RTI applications were received during the period 19.2 Information regarding activities of this from 1st January, 2019 to 31st December, 2019 Ministry is available for public on the above and suitable action has been taken in a time said website and is also kept in the library. bound manner. vvv

Auli, Uttarakhand

130 | Annual Report 2019-20 Jama Masjid, Delhi

Chapter- 20 Progressive Use of Official Language Hindi CHAPTER 20 Progressive Use of Official Language Hindi

20.1 Progressive Use of Official Language Offices of the Ministry the second Hindi sub-committee of the Committee of Parliament on Official Language To ensure compliance of the Official Language inspected offices of the Ministry. In Policy of the Union and to take action on these inspection meetings, Economic orders issued by the Department of Official Advisor and officers of Hindi Section Language from time to time, the Hindi section were present as representatives of of the Ministry of Tourism takes every action the Ministry. Assurances given to the ITDC, Hindi Diwas, 2019 to achieve the goals set out in the annual Committee in inspection meetings are programme issued by the Department of completed within the period of six Official Language. And along with this, the won rewards. is being run in the name of “Rahul months or as per the directions of the Sankrityayan Paryatan Award Scheme” Hindi Section deals with the entire translation iii. Hindi Workshop: Workshops are Committee. since 1989. Under this scheme, cash work related to the Ministry. being organized regularly to remove prizes and certificates are given to 3. Special measures to promote the use hesitation and resolve day to day 20.2 Measures to achieve the targets set out the best books originally written in of Hindi: problems of working in Hindi for in the Annual Program issued by the Hindi on tourism. Prizes were given to officers & staff. Department of Official Language: i. Incentive Scheme and Cash Prize: writers of selected books for the year Annual Incentive scheme of the 1. Compliance with Section 3 (3) iv. Inspection of offices by Ministry 2017-18. Department of Official Language officials: Department of Official ii. Publication of Home Magazine As per the directives of the Deptt. of official for doing official work in Hindi is Language has set a target of 25% for “Atulya Bharat”: In the pursuance language compliance of section 3 (3) & rule applicable in the Ministry for the year the official language inspection of of the decision taken in the meeting 5 of Official Language act is ensured in the 2018-19 and 7 officers/staff of office the subordinate offices of Ministry of the Hindi Advisory Committee on Ministry and its affiliated and subordinate have got cash prize under the scheme / Department. Hindi division of the 16.9.2015, the publication of quarterly offices. during the year 2017-18. Ministry has carried out inspection of home magazine namely “Atulya 14 offices out of 59 subordinate offices. 2. Committees ii. hindi Day and Hindi month: Hindi Bharat” is being published on quarterly month was organized from 01 to i. Official Language Implementation 4. Specific functions basis regularly by the Ministry. So far, 30 September, 2019 in Ministry of Committee: Official Language its 17 editions have been published. Tourism. On the eve of Hindi Day, i. Rahul Sankrityayan Tourism Award Implementation Committee (OLIC) the message of the Honorable Home Scheme: In this Ministry, a scheme is formed in the Ministry and its Minister and the appeal of Honorable quarterly meetings are organized Tourism Minister (IC) was released vvv on regular basis. In these meetings, among Officers & Staff of the Ministry. the work done by the sections of the During Hindi Pakhwada competitions ministry in Hindi is reviewed section- were organized on topics related to wise. Hindi noting and drafting, Rajbhasha ii. Committee of Parliament on Official Hindi and Translation, Quiz on Language: During the year to examine Indian Tourism etc. Officers and staff the use of Hindi in the Subordinate participated in it with eagerness and

134 | Annual Report 2019-20 Ministry of Tourism | 135 Chapter- 21 Swachh Bharat Mission Tourist Awareness activity undertaken at Pawapuri Jal Mandir, Nalanda, Bihar on 02 December 2019 Swachhata Pledge Gift Distribution CHAPTER 21 Swachh Bharat Mission

Nukkad Natak Awareness through Pamphlets

• Best Maintained Domestic Office under The programmes were also organized at RD (North-East) various tourist/pilgrim places through its 21.1 Swachhta Action Plan (SAP) 21.2 Swachhta Pakhwada • Best Maintained Educational Institute Indiatourism offices at about 517 places all under MoT – First over the country with the active participation “Swachhta” is considered as one of the pillars Ministry of Tourism had organized Swachhta • Best Maintained Educational Institute of educational institutions under Ministry of of tourism, as a clean tourist place is more Pakhwada during 16th – 30th September 2019 under MoT – Second Tourism, Public and industry associations. sustainable in the longer run, which attracts by conducting various cleanliness drives • Best Maintained Educational Institute 21.4 Swachhta Award tourism as well as investment. This also within the offices of Ministry, its field offices under MoT – Third results in good health and a sense of pride as well as its educational institutions. Various In order to recognize the efforts of State/UT 21.3 Swachhta Hi Seva (SHS) amongst the local residents and a feeling of cleanliness campaigns were organized at Governments to maintain tourist places clean, satisfaction amongst the tourists. Considering important tourist spots all over the country. Ministry of Tourism had organized Swachhta awards titled “Swachhta Award” and “Best the importance of cleanliness & hygiene, Nine Awards were also presented for the best Hi Seva (SHS) during 11th September 2019 to Civic Management of a tourist destination Ministry of Tourism has implemented the maintained India tourism offices / educational 27th October 2019 with the theme “Eradication in India Award” has been instituted by Swachhta Action Plan (SAP) activities through institutions during the Swachhta Pakhwada. of Single Use Plastic (SUP)” by organizing the Ministry. The following awards were Indian Institute of Tourism and Travel The award was presented in the following Major cleanup activities, pledge taking, presented at the National Tourism Award Management (IITTM), Gwalior in 34 States/ categories: awareness activities, Nukkad Natak etc. function: UTs to create awareness among tourists, School / college students and stake-holders • Best Maintained Regional Directors 1. Swachhta Award (one Award) at tourist centres. The awareness activity Office State City/Town/Village Recipient covered 1000 tourists, 500 students and 60 • Best Maintained Domestic Office under Madhya Pradesh Indore Indore Municipal Corporation. stake-holders at each site involving activities RD (North) 2. Best Civic Management of a Tourist Destination in India Award of awareness on cleanliness amongst tourists, • Best Maintained Domestic Office under (Three Awards under 3 categories) school/college students, and stake-holders of RD (South) tourist centres, pilgrimage centres & famous • Best Maintained Domestic Office under i) Category “A” (City) archaeological monuments. These activities RD (East) State City/Town/Village Recipient were implemented at 180 sites / places in • Best Maintained Domestic Office under Gujarat Ahmedabad Ahmedabad Municipal Corporation various States/UTs during the year 2019-20. RD (West) vvv

138 | Annual Report 2019-20 Ministry of Tourism | 139 Lotus Temple, Delhi Annexures Zanskar Ladakh, J&K

ANNEXURE - II

Loktak Lake Indiatourism Offices Abroad

Sl. No. Regional HQ Geographical area of operation ANNEXURE-I i Beijing China, Mongolia, Hong Kong and Macau ii. Dubai Entire Africa including Mauritius and Madagascar and Entire Middle India tourism Offices in India East, Turkey and Cyprus. iii. Frankfurt Austria, France, Switzerland, Germany, Italy, Malta, Portugal, Spain, Regional Offices 5. Goa Israel, Denmark, Finland, Iceland, Norway and Sweden. 1. Chennai 6. Hyderabad iv. London Belgium, Ireland, Luxembourg, Netherlands and United Kingdom. v. Paris CIS countries (Armenia, Azerbaijan, Belarus, Kazakhstan, Moldova, 2. Guwahati 7. Imphal Russia, Tajikistan, Turkmenistan, and Uzbekistan), Georgia, Ukraine, 3. Kolkata 8. Indore Baltic countries (Estonia, Lithuania, Latvia), Eastern Europe (Albania, Bosnia, Herzegovina, Bulgaria, Croatia, Czech Republic, 4. Mumbai 9. Jaipur Hungary, Kosovo, Macedonia, Montenegro, Poland, Romania, Serbia, 5. New Delhi 10. Kochi Slovak Republic and Slovenia) and Greece. vi. New York Entire U.S.A, Canada, Caribbean Islands, Central & South America. Other Offices 11. Naharlagun (Itanagar) vii. Singapore Singapore and other ASEAN Countries, Australia, New Zealand, 1. Agra 12. Patna Fiji and other island nations in the Pacific. 2. Aurangabad 13. Port Blair viii. Tokyo Japan, North & South Korea, Taiwan.

3. Bengaluru 14. Shillong Indiatourism Offices Domestic

4. Bhubaneswar 15. Varanasi Sr. No. Domestic Indiatourism Office Jurisdiction 1. Delhi Afghanistan, Pakistan and Nepal 2. Kolkata Bhutan and Bangladesh 3. Chennai Sri Lanka and Maldives

142 | Annual Report 2019-20 Ministry of Tourism | 143 Annexure-IV Details of Amount released under Swadesh Darshan Scheme during 2019

(in Rs. Crore) S. State/UT Name of Project Amount No. Released 1 Andhra Development of Buddhist Circuit: Shalihundam-Thotlakonda- 15.70 Pradesh Bavikonda- Bojjanakonda- Amravati- Anupu in Andhra Pradesh under Buddhist Circuit theme of Swadesh Darshan Scheme. 2 Assam Development of Tezpur – Majuli – Sibsagar as Heritage Circuit 25.62 in Assam under Swadesh Darshan scheme 3 Bihar Development of Gandhi Circuit: Bhitiharwa - Chandrahia - 68.43 Turkaulia under Rural Circuit theme of Swadesh Darshan Scheme. Development of Buddhist Circuit – Construction of Convention Centre at Bodhgaya, Bihar under Swadesh Darshan scheme Integrated Development of Kanwaria route: Sultanganj – Dharmshala- Deoghar under Spiritual Circuit theme of Swadesh Darshan Scheme 4 Chhattisgarh Development of Tribal Tourism Circuit in Jashpur- 5.91 Corals at Lakshadweep Kunkuri- Mainpat- Kamleshwarpur- Maheshpur- Kurdar- Sarodadadar- Gangrel- Kondagaon- Nathiya Nawagaon- Jagdalpur- Chitrakoot- Tirthgarh in Chhattisgarh Annexure-III 5 Goa Development of Coastal Circuit II: Rua De Orum Creek - Don 29.81 Paula -Colva - Benaulim under Swadesh Darshan Scheme SENIOR OFFICERS OF THE MINISTRY 6 Gujarat Development of Heritage Circuit in Ahmedabad-Rajkot- 27.94 Porbandar –Bardoli-Dandi in Gujarat under Swadesh Darshan Secretary Joint Secretaries and equivalent scheme • Shri Yogendra Tripathi, Secretary to • Shri P.C. Cyriac, Additional Director Development of Buddhist circuit: Junagadh- Gir-Somnath- the Government of India General Bharuch-Kutch- Bhavnagar- Rajkot- Mehsana in Gujarat • Ms. Rupinder Brar, Additional Director under Swadesh Darshan scheme. Additional Secretary Level Officer General 7 Haryana Development of Tourism Infrastructure at Places related to 7.28 Mahabharat in Kurukshetra, Haryana • Shri R.K. Chaturvedi, Special Secretary • Shri Suman Billa, Joint Secretary & Financial Advisor, Govt. of India (relieved from Ministry of Tourism on 8 Jammu & Integrated Development of Tourist Facilities at Gulmarg- 91.22 23.11.2019) Kashmir Baramulla- Kupwara- Leh under Himalayan Circuit of • Ms. Meenakshi Sharma, Director Swadesh Darshan Scheme. • Shri Gyan Bhushan, Economic Advisor General (Tourism) Integrated Development of Tourism Infrastructure projects • Ms. Jaya Dubey, JS (In-Situ) (relieved in the State of Jammu & Kashmir under Himalayan Circuit from Ministry of Tourism on 04.11.2019) of Swadesh Darshan Scheme. Integrated Development of Tourist facilities at Mantalai- Sudhmahadev- Patnitop under Himalayan Circuit Integrated Development of Tourist facilities at Anantnag- Kishwar-Pahalgam-Daksum-Ranjit Sagar Dam Circuit in J&K

144 | Annual Report 2019-20 Ministry of Tourism | 145 S. State/UT Name of Project Amount S. State/UT Name of Project Amount No. Released No. Released 9 Kerala Development of Sree Padmanabaswamy Temple- Aranmula- 1.35 19 Tripura Development of North East Circuit: Agartala - Sipahijala - 29.88 Sabarimala as a Spiritual Circuit in Kerala under Swadesh Melaghar -Udaipur - Amarpur - Tirthamukh - Mandirghat – Darshan Scheme Dumboor- NarikelKunja - Gandachara – Ambassa in Tripura 10 Madhya Development of Buddhist Circuit in Sanchi-Satna-Rewa- 53.11 20 Uttar Development of Chitrakoot and Shringverpur under 109.16 Pradesh Mandsaur-Dhar in Madhya Pradesh under Swadesh Darshan Pradesh Ramayana Circuit Theme of Swadesh Darshan Scheme. scheme Development of Spiritual Circuit (Ahar-Aligarh-Kasganj- Development of Heritage Circuit (Gwalior – Orchha – Sarosi (Unnao)-Pratapgarh-Kausambi-Mirzapur-Gorakhpur- Khajuraho – Chanderi – Bhimbetka – Mandu) under Swadesh Domariyaganj-Basti-Barabanki-Azamgarh-Kairana-Baghpat- Darshan Scheme Shahjahanpur) in Uttar Pradesh under Swadesh Darshan Development of Gandhisagar Dam- Mandleshwar Dam- Scheme. Omkareshwar Dam- Indira Sagar Dam- Tawa Dam- Bargi Development of Buddhist Circuit – Srawasti, Kushinagar, & Dam- Bheda Ghat- Bansagar Dam- Ken River under Eco Kapilvastu in Uttar Pradesh under Buddhist thematic circuit circuit of Swadesh Darshan Scheme 11 Maharashtra Development of Coastal circuit: Vijaydurg, Devgad, Mithbav, 3.64 Development of Heritage Circuit (Kalinjar Fort(Banda)-Maghar Tarkarli, Tondavali, Nivati Fort, Shiroda, Sagareshwar and Dham(Sant Kabir Nagar)-Chauri Chaura, Shaheed Sthal Mochemad in Sindhudurg, Maharashtra (Fatehpur)-Mavahar Sthal (Ghosi)-Shaheed Smarak(Meerut) 12 Manipur Development of Spiritual Circuit in Manipur- Shri Govindajee 2.90 in Uttar Pradesh under Swadesh Darshan Scheme’. Temple 21 Uttarakhand Integrated Development of Heritage Circuit in Kumaon 22.33 13 Odisha Development of Coastal Circuit Gopalpur, Barkul, Satapada 22.31 Region – Katarmal –Jogeshwar-Baijnath-Devidhura in and Tampara in Odisha. Uttarakhand under Swadesh Darshan scheme 14 Puducherry Development of Union Territory of Puducherry as Tourist 50.76 22 Wayside Wayside Amenities 5.38 Circuit under Swadesh Darshan Scheme (Coastal Circuit). Amenities Development of Heritage Circuit in Puducherry 23 West Bengal Development of Coastal Circuit: Udaipur- Digha- Shankarpur- 6.35 Development of Spiritual Circuit in Puducherry. Tajpur- Mandarmani- Fraserganj-Bakkhlai- Henry Island in 15 Rajasthan Development of Sambhar Lake Town and Other Destinations 28.74 West Bengal. in Jaipur District, Rajasthan under Desert Circuit Total 675.89 Development of Spiritual Circuit– Churu (Salasar Balaji)– Jaipur (Shri Samode Balaji, Ghatke Balaji, Bandheke Balaji)- Details of Amount released under PRASHAD Scheme during 2019 Alwar (Pandupole Hanumanji, Bharathari)- Viratnagar (Bijak, (in Rs. Crore) Jainnasiya, Ambika Temple)- Bharatpur (Kaman Region)- Dholpur (Muchkund) – Mehandipur Balaji- Chittorgarh S.No. Name of Project Amount (Sanwaliyaji) in Rajasthan under Swadesh Darshan scheme. 1 Srisailam 4.16 16 Sikkim Development of Tourist Circuit Linking - Singtam - Makha 28.60 2 Trimbakshewar 8.49 - Temi - Bermoik Tokal - Phongla - Namchi - Jorethang - 3 Development of kamakhya 5.03 Okharey - Sombaria - Daramdin - Jorethang - Melli (exit) in 4 Somnath-I 3.44 Sikkim under North East India Circuit 5 Somnath II 5.53 17 Tamil Nadu Revised sanction for the project ‘Development of Coastal 9.70 6 Remaining part of Somnath Promenade 1st Inst. 7.84 Circuit (Chennai- Mamamallapuram– Rameshwaram– 7 Development of Cruise Tourism in Varanasi 3.00 Kulasekaranpattinam– Kanyakumari) in Tamil Nadu under Swadesh Darshan Scheme’ 8 Development of Guruvayur 14.93 18 Telangana Integrated Development of Mulugu-Laknavaram- 29.79 9 Vellankanni 1.89 Medavaram- Tadvai- Damaravi- Mallur- Bogatha Waterfalls 10 Varanasi II 8.25 as Tribal Circuit in Telangana 11 Omkareshwar 1.58 Development of Heritage Circuit: Qutub Shahi Heritage Park- 12 Kanchipuram 4.94 Paigah Tombs- Hayat Bakshi Mosque- Raymond’s Tomb in 13 Omkareshwar 7.99 Telangana.

146 | Annual Report 2019-20 Ministry of Tourism | 147 S.No. Name of Project Amount Details of Amount released under Fairs & Festival of DPPH Scheme in the year 2019 14 Nagaland 7.53 (in Rs. Crore) 15 Promenade Somnath 10.12 S.No. Name of state Name of Festivals Amount 16 Ajmer Pushkar 6.70 released 17 Deighar 11.58 1 Haryana CFA for organizing Mango Mela from 6th to 7th July, 2019, 0.50 18 Dwarka 3.62 Haryana & Heritage festival 19 Hazratbal File Submitted 4.98 2 Tripura CFA for Organizing of Fairs and Festivals in the State of 0.42 20 Govardhan File Submitted 7.78 Tripura in the 2019-20. th 21 TFC Mathurs File submitted 1.99 (i) Kharchi Mela held at Old Agartala, Khayerpur- 12 to th 22 Professional Service for KPMG - Part of Sept - Nov. 2018+Dec. 2018 + 0.48 18 July, 2019-Rs.25.00 lakh Jan. 2019 (ii) Neermahal Festival held at Melaghar, Seapahijala, Tripura- 24th to 27th August, 2019 for Rs.2.00 lakh(iii) Diwali 23 Consultancy payment by AAH 0.79 Mela held at Matabari, Udaipur-28th to 29th October, 2019 24 Profession Service KPMG for PRASHAD (Feb. 2019 - Part) 0.05 for Rs.15.00 25 Professional Service for KPMG - Remaining Part of Feb. 2019 0.09 3 Mizoram organizing Anthurium Festival in September, 2019 in the 0.50 26 Vouchers settlements of ATT 0.06 State of Mizoram in 2019-20 & Winter Festival 27 KPMG Consultancy payment March 2019 0.13 4 Himachal International Kullu Dussehra Festival from 8th October, 0.25 28 KPMG by AAH 0.30 Pradesh 2019 to 14th October, 2019 in the State of Himachal Pradesh 29 KPMG by AAH 0.35 5 Kerala Nehru Trophy Boat Race 0.25 30 KPMG by AAH 0.35 6 CFA for Organizing Home Stay and Travel 0.10 31 KPMG by PRASHAD April May 2019 0.26 Meet 2019 by Kerala Home Stay and Tourism Society on th th 32 KPMG by PRASHAD for June 2019 0.10 27 - 29 2019 Sept. in the State of Kerala in 2019-20. th 33 KPMG by PRASHAD July & Aug. 2019 0.26 7 9 Sargalaya International Arts and Crafts Festival,2019 0.15 th Total 134.59 8 Sikkim CFA for Organizing World Tourism Day, Gangtok- 27 0.50 September, 2019 & Red Panda Winter Festival - December, Details of Amount released under Central Agencies Scheme in the year 2019 2019 in the State of Sikkim in the 2019-20. (Rs. in Crore) 9 Arunachal CFA for organizing River Tribe’s Angling Festival-2019 0.50 Pradaesh & Butterfly Meet at MIAO-2019 in the State of Arunachal S.No. Name of projects Implementing Agency Amount Pradesh in 2019-20 released 10 Chandigarh CFA for organizing (i) World Tourism Day- 27th September, 0.30 1 CFA for Development & renovation of National Council of 21.86 2019 (ii) Chandigarh Carnival – Month of November, 2019 selected facilities of National Museum Science Museums (NCSM) & (iii) Rose Festival- Month of February, 2020 in the State 2 CFA for Illumination of Building of National National Council of 1.90 of Chandigarh in 2019-20 Gallery of Modern Art-2019-20. Science Museums (NCSM) 11 Telangana CFA for organizing Bathukamma Festival- 28th September 0.25 3 CFA for Development of Additional Cochin Port Trust 5.14 to 6th October, 2019 in the State of Telangana in 2019-20 infrastructure in the new Cochin Port Trust 12 Nagaland CFA organizing Thuwu-Ni Festival, Hornbill Festival 0.50 Terminal & Sukhrunye Festival- 2019 in the State of Nagaland in 4 CFA for Development of Jetties at nine (09) IWAI 7.00 2019-20 main points of embarkation/disembarkation 13 Punjab CFA for Sufi festival, Punjab 0.25 of River Cruise on National Water ways No.1&2 14 Manipur (i)Sangai Festival- Rs.25.00 lakh(ii)Youth Adventure & 0.50 Water Sports festival-Rs.25.00 5 CFA for Additional work to be taken at ASI 10.93 Jallianwala Bagh National Memorial at 15 Meghalaya (i)Wangala Dance- Rs.50.00(ii)Nongkrem Dance Festival- 0.50 Amritsar Punjab by ASI Rs.25.00 lakh Total 46.83 16 Uttar Pradesh (i)Ganga Mahotsav-15.00 lakh(ii)Deepotsav-25.00 lakh(iii) 0.50 Taj Mahotsav-10.00 lakh

148 | Annual Report 2019-20 Ministry of Tourism | 149 S.No. Name of state Name of Festivals Amount released Annexure-V 17 Madhya (i) Pachmarhi Utsav, Pachmarhi(ii) Jal Mahotsav, 0.50 A. Completed Surveys/Studies of Ministry B. Ongoing Surveys/Studies of Ministry Pradesh Hanuwantia (iii) Khajuraho Dance Festival of Tourism Completed during January of Tourism 2019-20 18 Tamil Nadu Indian Dance Festival- December 2019 to January- 2020 0.50 19- December 2019 Kumari Festival- December- 2019Tourism Cultural i. Study on Evaluation of the scheme Festival- -December 2019- January-2020 i. A Study “to assess Employment of Market Research Professional level and Skill gap in Hospitality and Services 19 Uttarakhand International Yoga Festival 0.25 Allied Sector” 20 Karnataka Hampi Utsav 0.25 ii. Study on ‘Analyzing Recent Trends Total 7.47 ii. Study on analysis & development in Visitor Arrivals to Centrally of action plan based on world Protected Monuments in India economic forum ranking system for iii. Study on “Role of Luxury Tourist Travel and Tourism competitiveness train in Promoting tourism in India for India iv. Study on “Assessing Impact iii. 3rd Tourism Satellite Account of of taxation/incentives on India accommodation tariffs of hotel iv. Regional Tourism Satellite Accounts industry in India visa-vis other of States/UTs countries v. Study on MICE Market in India and v. Study on Culinary Heritage of Indian the role of ICPB in promoting MICE Himalayan Region Tourism products vi. Domestic Tourism Survey

150 | Annual Report 2019-20 Ministry of Tourism | 151 C. Central Financial Assistance (CFA) & Tourism Industry: Emerging Sanctioned to Central Universities, Trends & Challenges” during 14-15 Institutes of Hotel Managements under Feb,2020. MoT, Indian Institutes of Travel and iv. CFA to Pondicherry University Tourism Management etc. during CFA for organizing a three days’ 2019-20 for Meetings /Conferences/ International conference on Seminars / Workshops/ etc. organized “Responsible Tourism Practices in for the purpose of getting inputs from India: Issues and Challenges” during Experts, State Governments, Industry, 07 - 09 December, 2019. Intellectuals, etc. for development of Tourism: v. CFA to VisvaBharati, Shantiniketan CFA for organizing a three days’ i. CFA to Aligarh Muslim University International conference on “Road for organizing One Week National Map for the development of Rural workshop on “Skill Trends and Skill Tourism in and around Birbhum” Needs in Tourism Sector in India” during 16-18 November, 2019. during 23-28 September, 2019. vi. CFA to IHM Lucknow CFA for ii. CFA to North Eastern Hill University organizing three days’ workshop for conducting International on “Digital Marketing: Hoteliers & conference on ‘Global Hospitality Restaurateurs Perspective” during and Tourism Conference on 15-17, October, 2019. Experiential Management and Marketing’ during 18-20 March vii. CFA to School of Management, NIT 2020. Warangal for organize three days International Conference titled iii. CFA to IHM Bhubaneswar Central “Paradigm Shift in Service Industry Financial Assistance CFA to IHM with Special focus on Tourism Bhubaneswar for organizing a and Hospitality” during 5th to 7th two days’ National conference on March, 2020. “Entrepreneurship in Hospitality

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152 | Annual Report 2019-20