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Cob Newsletter Volume 6, Issue 1

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Cob Newsletter Volume 6, Issue 1 FALL 2016 VOLUME 6 ISSUE 1 INSIDE THIS ISSUE: Student Business Leadership Retreat Held at Wisp Dean’s Message Faculty News Student Organizations Keep Busy MBA Program Recognition Governor Visits FSU Story by James Kirk of FSU’s Bottom connection to alumni who have found Line. Photo courtesy of Daniel professional success after graduating Ryczek. from Frostburg State. Hannah Llewellyn, SBLC co-president, said she believes that the annual event is During September 16 through 18, the unique because it is “a retreat Frostburg State University Student organized by students for students” Business Leadership Committee and because it encourages (SBLC) held its annual leadership professional development and net- retreat at Wisp Resort in McHenry, working in a more casual environ- Maryland. The retreat was facilitated ment. Llewellyn is a junior majoring in by current SBLC members, and Business Administration with a provided an opportunity for Frostburg concentration in Management, and State University (FSU) students attended the 2015 SBLC retreat as a interested in business to network with participating student. university alumni and enhance their EDITORS: leadership skills. Ms. Stacey Utley-Bernhardt The weekend-long retreat began on Friday, September 16, and included College of Business While many student organizations [email protected] an evening networking event and university departments offer 301.687.4019 attended by several FSU College of leadership-focused events Business alumni and faculty throughout the year, SBLC prides Ms. Corrie Preston members. College of Business itself on offering an off-campus event [email protected] that provides participating students 301.687.4417 with a more direct and hands-on Continued on Page 6 PAGE 2 I COB NEWS Words from the Dean Once again, I am proud to bring to you the stories of a particularly busy and successful Fall 2016 semester - one in which our faculty, staff, and students continued to shine and garner a new array of accomplishments. I would also like to highlight a few key initiatives launched previously that came to fruition this semester. First, in accordance with the AACSB Peer Review Team's (PRT's) evaluative and consultative feedback based on the visit that occurred in Fall 2015: The College’s Faculty Development Committee, led by Dr. Tom Sigerstad, with impressive support from Drs. Ali Ashraf, Rebecca Chory, Chiulien Venezia, and Lilly Ye, undertook a robust and comprehensive process to revise and propose a new policy on the College’s faculty qualifications standards that continue to elevate the College's base of intellectual capital with a discernible emphasis on improvement in the quality of faculty publications. This faculty-ratified policy serves as an exemplar of excellence when benchmarked against peer institutions. Dr. Sudhir Singh The Assurance-of-Learning (AoL) system, stewarded by Dr. Dwane Dean Interim Dean College of Business and members of the AoL Committee, continued to advance the College's primacy in the area of assessment of its core curriculum learning goals - including a planned, external overlay to internal assessments, with the goal of injecting improved effectiveness and efficiency into the process. Additionally, a landmark effort centered around the reformulation of the College of Business Advisory Board, based upon the recognized need to CONTACTS elevate the College's profile and positioning with in the marketplace for Dr. Sudhir Singh high-quality and affordable business education, as well as to increase the Interim Dean number of opportunities for our students and graduates. I am grateful for the College of Business enormous contributions of Ms. Colleen Peterson, former Vice President of [email protected] University Advancement at FSU and current Board member, 301.687.4093 NEWSLETTER CREATED BY Ms. Stacey Utley-Bernhardt Executive Administrative Assistant amplifies professional competencies, and ensures industry- [email protected] sector diversity as represented by the emerging membership; 301.687.4019 Ms. Corrie Preston Visible engagement by the Board in activities that contribute directly to Administrative Assistant student success, including classroom speaking engagements, career Department of Marketing and guidance, and individual mentoring; and as an impressive innovation, Finance [email protected] The creation of a Regional Business Network (RBN) to serve as a conduit for mutually beneficial relationships between the College of Business and the regional business community. I close by noting the exceptional and unflinching support and encouragement provided by our top administrative leadership at this institution and, in particular, Dr. Nowaczyk, Dr. Tootoonchi, Mr. Short, and Dr. Bowman. To all friends of the College of Business: Thank You! for your abiding interest and support! I P A G E 3 Course Receives Quality Matters Gold Status Dr. Ali Ashraf, Assistant Professor in the Department of Marketing and Programs Offered Finance, who teaches the graduate Financial Management course is the in the CoB first faculty member at FSU to have his course be awarded a Gold Status Badge by Quality Matters (QM). QM Undergraduate Majors: is a nationally recognized, faculty- Accounting centered, system that is designed to certify the quality of online and blend- Business Administration ed courses and is one of the leaders Concentrations: in online education for assurance of quality in course design. QM has Finance received recognition for its peer- General Management based approach where instructors review each other’s courses using Global Business the QM rubric which sets quality Human Resource standards for online courses. Management Marketing Dr. Seonghee Han’s Research Recognized Small Business/ Entrepreneurship Dr. Seonghee Han, Assistant Professor in the Department of Hospitality Management Marketing & Finance, was recently Economics recognized in the national media. Her Concentrations: co-authored paper titled, “When Crisis Knocks, Call a Powerful CEO Business Economics (or Not): Investigating the Contingent Public Policy Economics Link Between CEO Power and Firm Performance During Industry Quantitative Economics Turmoil”, published in the Group and Organization Management journal was spotlighted on both the Undergraduate Minors: EurekAlert! website as well as that of Accounting the prestigious Science Magazine. Business Administration College Faculty Visit National Jet Co., Inc. Economics Finance In November 2016, faculty members Dr. Yan Bao, Dr. Kathie Shaffer, Dr. Financial Services Carol Gaumer, and Dr. Mike Monahan visited National Jet Company, based in LaVale, MD. Management National Jet President, Mr. R. Samuel Griffith, a member of FSU’s College Marketing of Business Advisory Board, along with Mr. Samuel B. Griffith, Special Projects Engineer, and Mr. Ben Odem, Plant Manager, discussed the story Small Business/ Entrepreneurship of the company, its formation, products, and challenges and then took the faculty on a tour of the business. Opportunities for student projects were explored as well. BS Accounting/MBA The visit was conducted as a part of the newly-formed Regional Business Dual-Degree Network (RBN), a collaborative project between members of the College of Business Advisory Board and FSU faculty and students. A primary goal of the RBN is to offer experiential learning opportunities as a complement to Master’s in Business in-class instruction. Additionally, the RBN offers the business community Administration (MBA) access to College of Business resources, that includes intellectual capital provided by faculty and students. PAGE 4 I COB NEWS Marketing Club Keeps Busy With Experiential Learning Opportunities In November 2016, 14 FSU Marketing Club members traveled to New York City to attend a student communication and advertising career conference sponsored by New York Women in Communication led by Club Advisor and mentor, Dr. Lilly Ye. More than 40 professionals from top companies, such as Google and The Bloomburg Group, talked to students directly about how they started, the challenges they faced, and the combination of skills, knowledge and attitude it takes to remain at the top of their professions. The panels also discussed the changing landscape of communications, including focusing on industry either in broader strokes, like PR or broadcasting or in areas with a specific niche, such as fashion or entertainment. In addition to attending the conference, students also had the opportunity to visit New York’s top advertising agency, McCann, with the support of the “She Runs It” organization. McCann is the most awarded advertising agency in North America, operating 180 offices in more than 120 countries. It boasts a client roster that includes many of the world’s most famous brands, such as Microsoft and Coca-Cola. During the visit, students competed with other student groups from universities across the country and were given the task to propose a social media strategy for one of McCann’s clients. At the end of the competition, an FSU Marketing Club idea was rated as a winner by McCann professionals, who judged the idea as “creative, relevant, and executable.” The trip was made possible with the generous support from the FSU Foundation grant and a student grant from the Student Government Association (SGA). Under the continued direction of Dr. Ye, students in the Marketing Club parlayed their skills acquired via numerous club activities and experiential learning trips to host
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