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Plug In. Ramp Up. Become a Des Moines Business Leader

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Plug In. Ramp Up. Become a Des Moines Business Leader Plug in. Ramp up. Become a Des Moines Business Leader. BUSINESS RECORD NEWCOMER’S GUIDE Untitled-3 1 9/20/16 12:24 PM Investing in our communities Building a stronger community brings out the best in everyone. Together, we can share more, create more change, and do more good for the places we call home. • In 2015 over $5.6 million in Iowa team member giving • 2015 Iowa Foundational Charitable giving – $3,035,027 • In Iowa, $1.4 million donated in 2015 as part of the company educational matching gift program • 146,323 Iowa team member volunteer hours for 2015 Visit wellsfargo.com/stories to see how we’re helping communities thrive. © 2016 Wells Fargo Bank, N.A. All rights reserved. Untitled-3 1 9/20/16 12:25 PM BECOME A DES MOINES BUSINESS LEADER EDITORIAL EDITOR Chris Conetzkey BUSINESS RECORD NEWCOMER’S GUIDE CONTRIBUTING WRITERS Anne Carothers-Kay Dave Elbert Joe Gardyasz Kent Darr Perry Beeman COPY EDITOR Kurt Helland 49 ART & PRODUCTION SENIOR GRAPHIC DESIGNER Brianna Schechinger 59 GRAPHIC DESIGNERS Danielle Miller 5 STEP-BY-STEP Guide Lauren Hayes What we’ve put together for you PHOTOGRAPHER is a step-by-step guide that will Duane Tinkey lead you through the articles and resources that our staff and ADVERTISING community have assembled. Instead of reading cover to cover, DIRECTOR OF ADVERTISING think of this as your roadmap, Ashley Holter which will identify the best order DIRECTOR OF STRATEGIC PARTNERSHIPS to read, provide tips from the Carole Chambers community, action steps, and SENIOR ACCOUNT EXECUTIVES point you to additional external Lori Bratrud resources. At the end, you’ll have Katherine Harrington a foundation from which you can Maria Davis work to consistently stay plugged 5 in, remain relevant, and position MARKETING COORDINATOR yourself as a thought leader in Catherine Skepnek the community. We’re here to help, ADMINISTRATION so if you need anything, don’t 13 hesitate to reach out our way. DIRECTOR OF OPERATIONS Jason Swanson 13 CHAPTER 1 History BUSINESS MANAGER 13 Key historical events Eileen Jackson 19 Byers: Our secret sauce 20 Ongoing storylines & initiatives ACCOUNTING SPECIALIST 22 Essential Des Moines knowledge Becky Hotchkiss OFFICE MANAGER 25 CHAPTER 2 People Laura Stegemann 25 Leaders you need to know INSIDE SALES REPRESENTATIVE 32 Siepker: Who are Iowans? Alison Damon 34 Icons & sages 36 Radia: Our open door policy RECEPTIONIST 38 More leaders to know Amanda Kurovski 39 Chapman: Why our people give LEADERSHIP 49 CHAPTER 3 Community CHAIRMAN 49 Umbrella organizations to know Connie Wimer 53 Key community events PUBLISHER 54 Where to plug in Janette Larkin 56 The corporate landscape 59 CHAPTER 4 Advice The Newcomers Guide is published at Business Publications Corporation Inc, an Iowa corporation. 59 Wisdom, challenges & mistakes Contents ©2016. All rights reserved. Reproduction or 63 Mannheimer: Outsider advice other use, in part or in whole, of the contents of the 64 Elbert: Wisdom from 40 years magazine without written permission of the publisher Wimer: Leave a legacy is prohibited. Business Publications Corporation, Inc. 66 cannot guarantee the accuracy of all information or be responsible for any errors or omissions. Additional ONLINE TOOL KIT copies may be obtained by calling (515) 288-3336. We’ll be referencing a number of online resources throughout Business Publications Corporation 25 the publication. Every link in the publication has been organized into The Depot at Fourth, 100 4th St. Des Moines, IA 50309 (515) 288-3336 one, easy-to-navigate online list: www.businessrecord.com/Toolkit www.businessrecord.com/newcomers Business Record Newcomer’s Guide 3 TOC.indd 3 8/26/16 11:35 AM A NOTE FROM THE EDITOR Disrupt our expectations You’re in Des Moines ... Hell Yes! Wait, I see that questioning face. Perhaps right now you’re feeling entwined the resources of the business community with the cultural a bit more like Hell No! Wondering where we’re hiding the oceans and and philanthropic fabric of the region. In Des Moines, being a mountains? Worried about winter? Maybe you’re questioning why you’re business leader is synonymous with being a community leader. seeing this “Des Moines: Hell Yes!” slogan printed on everything from Because our default is to help raise each other up, genuinely T-shirts to mugs and even the socks on the cover of this publication. root for individual successes and collaborate closely for collective Chances are your initial expectations for Des Moines and Iowa achievement, Des Moines, despite its relative size, exerts a are a bit low. That’s OK — we’re aware and working on that. In gravitational pull much greater than the sum of its mass. fact, a popular tongue-in-cheek Raygun T-shirt (more on Raygun And if you lean in and take a close look at the tightly wound core in a second) reads: “Des Moines: Let us exceed your already low at the center of our gravity, I think what you’ll actually find is openness expectations” and pokes with jest at the feeling of pleasant surprise and space for ideas to be heard, which leads to a force that attracts transplants and visitors regularly come to discover. those seeking an opportunity to make a difference in their community. But I have a slight twist on that shirt, courtesy of a phrase For me, I was attracted by the opportunity to lead at a young age, embedded in our culture by our founder and owner, Connie Wimer. and the chance to use the Business Record to make a difference by I don’t want to just exceed your expectations, I want to disrupt helping the business community do business better. That’s what is at your expectations. Then I want you to take what you learn from this the Business Record’s core, and it’s the reason we published this guide. publication and disrupt our expectations. A few years ago I was meeting with Shannon Cofield, the former You see, the phrase “Des Moines: Hell Yes.” was coined by Iowa CEO of the United Way of Central Iowa and, at the time, chief of staff native Mike Draper, the 30-something, Ivy League-educated owner at Drake University. She was in the process of preparing to help Drake’s of Raygun, a snarky Des Moines T-shirt shop that’s been disrupting new president, Marty Martin, transition into the community from the expectations of residents and visitors alike since opening in 2005. Gonzaga University. She offhand mentioned she had gathered a number The humor-laced slogan has become a sort of rallying symbol for locals of our resources and others into a package to help Martin more quickly and a business community that has been trying to shed Des Moines’ plug into the community. That resonated with me. reputation as a humble, sleepy, risk-averse, farm-centric insurance Because we are so tightly stitched together, and because we have town. It resonates not only because of the implied humor — as Draper unique operating values, a rich shared history and a common vision, said in a 2013 interview with desmoinesisnotboring.com, “no one if unguided it can take some time, despite our welcoming nature, to should be THAT excited about Des Moines” — but also because of an discover the operating formula. honest swelling of civic pride for what has been built here. That’s why we decided to help accelerate that process by bundling Yes, Des Moines might lack the allure of New York City, the sexiness up the lessons I’ve learned over the past five years, the insight from of Los Angeles, and the sunny beaches of Florida. But rest assured, our company and staff, and the collective wisdom and knowledge of Greater Des Moines has a different kind of collective gravity that many our business community into an onboarding operating manual for wary outsiders have found tugging at their soul — an invisible force that business leaders. might not be as easy to define as good weather and natural wonders, Our goal is to help get you as close to understanding our formula but one that nonetheless grips and captures even the biggest skeptics. as possible, as quickly as possible, so you can begin successfully Trust me. I know. I’m no homer. I’m a transplant — by choice. I leading, disrupting our expectations and contributing your mass to never intended to call this home. I even tried to leave once before the gravity of Des Moines. being pulled back in. We need your fresh ideas. And after you take the very important I grew up in the Chicago suburbs. Went to Iowa State University. first step of learning and listening, my advice is to use your unique Worked at the Business Record for a year. Then, moved to Florida to outsider’s perspective to bring new ideas to the table. And when you work for ESPN with zero intention of returning. A year later, my now put in the work and go out to gather support, you can be sure this wife — a lifelong Floridian — and I were choosing Des Moines over community will meet you with a giant Hell Yes! ESPN and New York City. — Chris Conetzkey, editor of the Business Record My story isn’t unique. You’ll find similar stories littered all [email protected] | 515-661-6081 over this city. So what was it that pulled me back five years ago? Sure, our low cost of living, high quality of life and lack of traffic congestion are appealing. But here lies the problem. It just isn’t easy to capture the gravity of Des Moines in a simple sound bite.
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