Nyc Community Media Media Kit 2013

NYC COMMUNITY MEDIA MEDIA KIT 2013

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) At NYC Community Media we have a simple but important mission — to serve the residents, visitors and workers of the communities we report on with the most relevant news, information and opinions that affect their lives.

Being a part of the neighborhood matters.

Warren E. Buffett on the importance of community newspapers

Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013

“Newspapers continue to reign supreme in the delivery of local news. If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to a significant portion of its residents.”

Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers. NYC COMMUNITY MEDIA 2013 Media Kit

NYC COMMUNITY MEDIA In Print and Online

YC Community Media is the proud publisher of five of the N most acclaimed and respected community newspapers and websites serving the city. THEVILLAGEwww.thevillager.comR.COM Our mission is dedicated to providing New York residents with in- depth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work.

DOWNTOWNEXPRESS.COM Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy.

Connecting you and your business with your market, your community and your neighbors is what we do best. GAYCITYNEWS.COM

Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to now the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide e sea Ch lwww.chelseanow.com CHELSEANOW.COM lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.

EASTVILLAGERNEWS.COM

We offer our (local, regional and national) advertisers an incredibly diverse array of effective options that include:

• Print display ads • Website advertising • Email newsletters AWARD WINNING LOCAL NEWS • Dedicated eBlast • Live Events and Promotions The New York Press Association • Social Media (NYPA) and the National Newspaper Association • Advertising design and production (NNA) have recognized NYC • Digital Media marketing services including Community Media with more Search Engine Optimization & Reputation than 155 awards over the past Management ten years.

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : The Villager THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933

he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and T Little Italy- the neighborhoods covered by The Villager are among the most dynamic, colorful, contentious and exciting places on the planet.

For over 70 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged Legal and Public Notice Advertising audiences, making it the perfect environment for businesses to connect with their customers. The Villager is the paper of record for all Legal and Public Notice advertising in New York City. It’s the people who live, work and play here that make this area of the city such a desirable market. DEMOGRAPHICS

The Villager covers it best, winning 9 awards in the New York Male 50% HHI $75K+ 43% Press Association’s 2012 Better Newspaper Contest — including Female 50% College Educated 66% First Place Best Column, First Place Art Photo and awards for Median Age 38 Employed 75% News Story, Feature Story, Arts Coverage, Feature Photo, Spot Ages 25-34 18% Working Full-Time 68% News Photo and Editorial Cartoon. Ages 35-54 57% Professional 65% Median HHI $87,500 Married 27% The Villager is available exclusively as HHI $50K+ 64% With Kids 33% a paid publication, sold by subscription SOURCE: Pulse Research and at newsstands. AUDIENCE

Print Edition Reaching over 30,000 readers, The Villager “Our account exec is distributed every Thursday, available in couldn’t have been more newstands and by subscription. Print edition helpful in launching a includes legal ads. The print edition is also campaign to get the results we needed. We available online at www.thevillager.com. were delighted.” Monthly Web Traffic Over 470,000 Page Views MAUREEN DOWDELL Over 118,000 Unique Visitors Director of Public Relations Over 400,000 Visits Schola Cantorum on Hudson

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Downtown Express

DOWNTOWN EXPRESS

The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade

owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, in- HEALTH AND FITNESS SPECIAL P 10 - 14 21 MARCH 20-APRIL 2, 2013 depth information about quality-of-life, civic and VOLUME 25, NUMBER

RARE PEEKS AT D THE WOOLWORTH BEFORE political events, schools and business. THE BUILDING’S CENTENNIAL

building at 792 feet was the BY TERESE LOEB tallest building in the world. KREUZER It remained so until 1930, n April 24, 1913, U.S. when the Chrysler building President Woodrow surpassed it. Wilson pushed a but- As the Woolworth build- ton in Washington, ing celebrates its centennial, OD.C. that fi red up dynamos it is, of course no longer in the basement of the newly anywhere near the tallest fi nished Woolworth build- building even in New York ing at 233 Broadway in City, but many people still New York City. The lights consider it to be one of the in the building fl ashed on city’s most beautiful sky- all at once as thousands of scrapers. The exterior, with people in City Hall Park its delicate tracery of terra watched. Thousands more cotta ornamentation and its stood on the New Jersey side copper-clad roof, is a well- of the Hudson River to see known feature of the skyline. the spectacle. Newspaper The interior of the Lower accounts said that people Manhattan building is less out at sea, 100 miles away, well known except to the witnessed the fl ash of elec- is the only publication focusing page 26 Downtown Express Continued on tric light. At the time, the Woolworth

STATUE OF LIBERTY exclusively on all the neighborhoods below Canal TO OPEN JULY 4

gy infrastructure on Ellis BY KAITLYN MEADE Island and wiping out the Lady Liberty will reopen security screening system by Independence Day, in — but we are fully commit- time to catch the second ted to reopening this crown Street: Tribeca, the Financial District, City Hall, the half of summertime traf- jewel as soon as it’s safe for fi c. In a teleconference on visitors and not a second March 19, U.S. Secretary later,” said Salazar. of the Interior Kenneth Senator Charles Salazar said that statue was Schumer, who was on on track to open by July 4 the press call, was excit- of this year, bringing back ed about the impact the much-needed jobs and tour- reopening would have on Seaport, Chinatown and Battery Park City. Downtown Express photo by Scot Surbeck ism to Lower Manhattan. the city’s economy. The iconic statue “Being open for the sum- has been closed since mer tourism season isn’t Superstorm Sandy roared just important symbolically, into the harbor on Oct. it’s a boon to the city’s TOWERING RUN 29, 2012. economy and businesses, as “Hurricane Sandy infl ict- the statue attracts millions About 15,000 runners raced by the Freedom Tower on St. Patrick’s Day for the NYC Half Marathon Sunday. ed major damage on facili- of tourists from all over the The race fi nished up at the Seaport. ties that support the Statue of Liberty — destroying the Continued on page 27 docks, crippling the ener-

Downtown Express reaches an incredibly diverse mix of DEMOGRAPHICS residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their Male 52% HHI $75K+ 74% community. Female 48% College Educated 61% Median Age 37 Employed 93% As lower New York continues its breathtaking pace of Ages 25-34 30% Professional 65% development with the addition of significant residential Ages 35-54 62% Married 29% projects and the completion of the World Trade Center, the Median HHI $112,500 With Kids 45%

positive impact on the economy of these neighborhoods will HHI $50K+ 62% SOURCE: Pulse Research be considerable. Downtown Express is a leading influence and resource to its residents and workforce. AUDIENCE

Print Edition “Downtown Express Reaching over 100,000 readers, Downtown helps spread the Express is distributed every other Wednesday word about our youth programs, brings in new with a residential focus in 350 street boxes, participants and is critical restaurants, bars, cafes, retail businesses, in creating a sense of banks and a targeted subscription list. The community downtown. It print edition is also available online at is a must-read every week for its local news, and www.downtownexpress.com. forceful and independent editorials.” Monthly Web Traffic Over 529,000 Page Views BOB TOWNLEY Over 129,000 Unique Visitors Executive Director Over 320,000 Visits Manhattan Youth

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Gay City News

GAY CITY NEWS Serving Gay, Lesbian, Bi and Transgender New York

Sandy's Direct Hits 12 Other Opera Capitals 28 Mr. Maloney Goes to Washington 33 GENDA in 2013? 11 FREE VOLUME ELEVEN, ISSUE TWENTY THREE NOVEMBER 7 - 20, 2012 ELECTION ay City News boasts America’s most experienced 2012 and pioneering team in GLBTQ journalism, a team “ that since the 1980’s has chronicled cross-currents, KEEP G REACHING, struggles and triumphs of the gay civil rights movement and KEEP ” the determined fight to surmount the AIDS epidemic. FIGHTING

Gay City News is dedicated to providing the most insightful, Photo courtesy of Chip Somodevilla / Getty Images Getty / Somodevilla Chip of courtesy Photo informative and up-to-date coverage about New York City’s Four-State Marriage Equality Sweep! Election Coverage, pages 14-19, 32-33 diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.

Gay City News speaks to the core of ”America’s most influential untapped market” according to The Wall Street News, reaching more GLBTQ New DEMOGRAPHICS Yorkers than all national gay magazines combined. Male 50% College Educated 62% Gay City News is distributed throughout Manhattan as well as select neighborhoods in Female 50% Employed 87% Brooklyn and Queens. Median Age 37 Working Full Time 78% Ages 25-34 18% Professional 58% Ages 35-54 66% Married 26% Sponsorship & Partner Opportunities: As one of the nation’s Median HHI $68,500 Significant Other 42% leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations HHI $50K+ 63% With Kids 39% for a variety of dynamic events and promotions. For complete HHI $75K+ 47% SOURCE: Pulse Research details, contact the marketing department at (646) 452-2496. AUDIENCE

Print Edition Reaching over 100,000 readers, Gay City News Gay CIty News is distributed every 14 days (Wednesday) editor Paul throughout the Metropolitan New York area, via Schindler’s always- over 500 street boxes, newsstands, restaurants, strong opinions bars, cafes, retail businesses, banks and make the paper community gathering spots. The print edition is kind of a must-read also available online at www.gaycitynews.com. even outside the Monthly Web Traffic PARTNERS community.” Over 1,000,000 Page Views Over 290,000 Unique Visitors BEN SMITH Over 710.000 Visits Politico.com

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Chelsea Now CHELSEA NOW The West Side’s Community Newspaper

anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities M in New York City. It’s mix of residents-from families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing FEBRUARY 6 - 19, 2013

THE WEST SIDE’S COMMUNITY NEWSPAPER growth and development. VOLUME 5, NUMBER 11 PROGRESS REPORT 2013 Hudson Yards • High Line • Hoylman • Gallery District Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the

Courtesy of Related Companies and Oxford Properties

most exciting places to live and visit anywhere in the world. 515 CANAL ST., UNIT 1C • MANHATTAN, NY 10013 • COPYRIGHT © 2013 NYC COMMUNITY MEDIA, LLC Chelsea has also become home to America’s most innovative tech firms making it epicenter of the east-coast silicon valley. DEMOGRAPHICS Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the Male 52% HHI $50K+ 62% most esoteric and breaking news, plus art and Female 48% HHI $75K+ 47% entertainment coverage that is simply unmatched. Median Age 37 College Educated 65% Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA Ages 25-34 26% Professional 71% awards. Ages 35-54 37% Married 19% Median HHI $84,500 With Kids 28%

Chelsea Now provides advertisers with the direct connection SOURCE: Pulse Research to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be. AUDIENCE Print Edition Reaching over 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via ”We were 125 street boxes located on street corners thrilled with from 14th to 34th Streets, from Broadway the ads for First to the West Side Highway plus high-traffic Saturdays/March, indoor locations including bookstores, cafes, which directly restaurants, clubs, residences, etc. The print contributed to a edition is also available online at hugely successful www.chelseanow.com. program! We had a record 240 guests in attendance...” Monthly Web Traffic Over 417,000 Page Views Over 100,000 Unique Visitors ANNE WACHNICKI Marketing Manager Over 210,000 Visits New Museum Manhattan

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : East Villager THE EAST VILLAGER & Lower East Sider East & West Village, Lower East Side, Soho, Noho, Little Italy and Chinatown

he East Villager & Lower East Sider is the newspaper of record for the neighborhood of T Manhattan defined by its boundaries that run from Broadway to Avenue D, 23 rd Street to Delancey where change has been a constant.

This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors here find a community that offers some of the most exciting cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe. DEMOGRAPHICS

A rich population of students from a number of acclaimed Male 48% College Educated 63% colleges and universities make their home Female 52% Employed 79% here as well. Median Age 38 Professional 30% Ages 25-34 20% Married 26% Ages 35-54 64% With Kids 36% The East Village and Lower East Side make Median HHI $52,500 SOURCE: Pulse Research up one of the most densely populated HHI $50K+ 41% neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods AUDIENCE and services. Print Edition Reaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, “This is a great medical facilities, retail establishments, addition to the entertainment venues and retirement/assisted East Village. Love living facilities and centers. The print edition is also the coverage.” available online at www.eastvillagernews.com.

Monthly Web Traffic Over 240,000 Page Views Over 32,000 Unique Visitors Over 88,000 Visits HARRY HANSON Hanson Fitness

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : advertising Calendar

ADVERTISING CALENDAR NYC Community Media Print Publication Dates

For more information contact Francesco Regini, Sr. VP Sales and Marketing [email protected] ∙ 646 452 2496 ∙ 212 229 2790 (Fax)

Che l nowsea

Jan 3 Jul 4 Jan 3 Jan 9 Jan 2 Jan 9 Jan 10 Jul 11 Jan 17 Jan 23 Jan 16 Jan 23 Jan 17 Jul 18 Jan 31 Feb 6 Jan 30 Feb 6 Jan 24 Jul 25 Feb 14 Feb 20 Feb 13 Feb 20 Jan 31 Aug 1 Feb 28 Mar 6 Feb 27 Mar 6 Feb 7 Aug 8 Mar 14 Mar 20 Mar 13 Mar 20 Feb 14 Aug 15 Mar 28 Apr 3 Mar 27 Apr 3 Feb 21 Aug 22 Apr 11 Apr 17 Apr 10 Apr 17 Feb 28 Aug 29 Apr 25 May 1 Apr 24 May 1 Mar 7 Sep 5 May 9 May 15 May 8 May 15 Mar 14 Sep 12 May 23 May 29 May 22 May 29 Mar 21 Sep 19 Jun 6 Jun 12 Jun 5 Jun 12 Mar 28 Sep 26 Jun 20 Jun 19 Jun 26 Jun 19 Apr 4 Oct 3 Jul 11 Jul 3 Jul 10 Jul 3 Apr 11 Oct 10 Jul 25 Jul 17 Jul 24 Jul 17 Apr 18 Oct 17 Aug 8 Jul 31 Aug 7 Jul 31 Apr 25 Oct 24 Aug 22 Aug 14 Aug 21 Aug 14 May 2 Oct 31 Sept 5 Aug 28 Sep 4 Aug 28 May 9 Nov 7 Sep 19 Sep 11 Sep 18 Sep 11 May 16 Nov 14 Oct 3 Sep 25 Oct 2 Sep 25 May 23 Nov 21 Oct 17 Oct 9 Oct 16 Oct 9 May 30 Nov 28 Oct 31 Oct 23 Oct 30 Oct 23 Jun 6 Dec 5 Nov 14 Nov 6 Nov 13 Nov 6 Jun 13 Dec 12 Nov 28 Nov 20 Nov 27 Nov 20 Jun 20 Dec 19 Dec 12 Dec 4 Dec 11 Dec 4 Jun 27 Dec 26 Dec 26 Dec 18 Dec 25 Dec 18

Space reservations close 7 calendar days prior to publication date. Ad materials due 5 calendar days prior to publication date.

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Advertising Calendar

SPECIAL SECTIONS

JANUARY JULY Progress Report: 2013 Handbook: Featured in The Villager, East Featured in: Downtown Express, Villager, Downtown Express, The Villager, East Villager, Chelsea Now Chelsea Now, Gay City News

FEBRUARY AUGUST Wedding Pride: Fringe NYC: Featured in: Gay City News Featured in: Chelsea Now and MARCH Gay City News Senior Health: Featured in: Downtown Express, SEPTEMBER The Villager, East Villager, Chelsea Now, Gay City News Fall Festivals Directory: Featured in: Downtown Express, APRIL The Villager, East Villager, Chelsea Now Tribeca Film Fest: Featured in: Downtown Express, The Villager 80th Anniversary The Villager, Chelsea Now OCTOBER MAY Taste of Tribeca: Upcoming Elections: Featured in: Downtown Express, Featured in: Downtown Express, The Villager, East Villager, The Villager, East Villager, Chelsea Chelsea Now, Gay City News Nowl, Gay City News Small Business: JUNE Featured in: Chelsea Now Pride: Featured in: Gay City News, Chelsea Now, The Villager, NOVEMBER East Villager Holiday: Summer Festivals Directory: Featured in: Downtown Express, Featured in: Downtown Express, The Villager, East Villager, The Villager, Chelsea Now Chelsea Now, Gay City News

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Distribution Map

DISTRIBUTION Regional Distribution by Zip Code

READERSHIP

THE VILLAGER 30,000 GAY CITY NEWS 100,000 DOWNTOWN EXPRESS 100,000 CHELSEA NOW 75,000 EAST VILLAGER 20,000

GAY CITY NEWS: THE VILLAGER: 10001, 10003, 10012, 10013, 10014 Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & EAST VILLAGER: Queens 10002, 10003, 10006, 10007, 10009, 10010, 10012 MANHATTAN: 10001, 10002, 10003, 10004, 10006, 10007, 10009, 10010, 10011, 10012, 10013, 10014, CHELSEA NOW: 10016, 10017, 10018, 10019, 10021, 10022, 10023, 10001, 10011, 10016, 10018, 10019 10025, 10026, 10027, 10028, 10029, 10034, 10036, 10038, 10128, 10280 DOWNTOWN EXPRESS: 10002, 10004, 10007, 10014, 10038, 10280 QUEENS: 11101, 11109, 11355, 11367, 11368 BROOKLYN: 11201, 11205, 11215, 11231

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Demographics

DEMOGRAPHICS AT A GLANCE A Diverse and Affluent Audience

READERSHIP DEMOGRAPHICS

Male Female With Kids Married College Ed Median Age

The Villager 50% 50% 33% 27% 66% 38

Gay City News 50% 50% 39% 26% 62% 37

Downtown Express 52% 48% 45% 29% 61% 37

Chelsea Now 52% 48% 28% 19% 65% 37

The East Villager 48% 52% 36% 26% 63% 38

AVERAGE HOUSEHOLD INCOME MEDIAN HOUSEHOLD INCOME

1,200,000

1,000,000 100,000 800,000

600,000 80,000

400,000

200,000 60,000

0 0 The Gay City Downtown Chelsea The East The Gay City Downtown Chelsea The East Villager News Express Now Villager Villager News Express Now Villager

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Demographics ADVERTISING Print Ad Creation and Submission Four-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF ﬁles.

BLACK AND WHITE • Dot gain is approximately 30%. • Reversed type or four-color black type should be at The following standards are recommended for black and least 14 pt. and a medium-to-bold sans-serif typeface white newspaper ads: is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface. • Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%. FONTS • Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow. • Since we accept only PDF files for artwork, font files are • All continuous tone images should be at least 170 ppi not required. We cannot make font corrections or any at their final output size. type of modifications to a PDF. • Line art should be at 1016 ppi. • All supplied ads should have a minimum of 5% RESOLUTION AND LINE SCREEN in the highlight and a maximum of 80% in the shadow area. • Images @ 203.2 dpi (8 pixels/mm) • Any part of the ad not intended to print solid black • Line Art @ 1016 ppi (40 pixels/mm) should be created at a maximum of 75%. • Output screen ruling @ 100 lpi • A minimum of 20% contrast between foreground and background is suggested. TO SUBMIT FILES BY DISK • Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse. PDF’s can best be submitted by FTP or delivered by • All type intended to print solid black should be set at email. CDs can be delivered to our office. 100% black. • Surprinted type should be solid black and contrasted TO SUBMIT FILES BY EMAIL against a 30% or less black screen. (25MB OR SMALLER) • Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher. [email protected] • Fine serif typefaces should be avoided. • We will not modify PDF files. CAMERA-READY MATERIALS DEADLINE FOUR-COLOR Noon on the business day following space reservation

• We strongly discourage same color family type on deadline. top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface INSERTS in shades of auburn over an auburn background. • Tone (or Contrast) Reproduction $97/M net. Sample required, rate may vary depending • Newsprint offers less contrast than text matte or on size, stock and weight. Due at printer at least one coated stocks. The darkest four color area should not week prior to insertion date. Please contact the Sales exceed 240%, the dot percentage should not exceed Department for shipping details. Commercial printing 90%. available.

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Advertising ADVERTISING Rate Card and Ad Dimensions

For more information contact Francesco Regini, Sr. VP Sales and Marketing [email protected] ∙ 646 452 2496 ∙ 212 229 2790 (Fax)

1x 6x 13x 26x 52x

FULL PAGE 4C $2090 $1860 $1770 $1670 $1515 BW $1675 $1445 $1355 $1255 $1100

HALF PAGE $1355 $1200 $1145 $1100 $995 4C BW $1045 $895 $835 $790 $685

QTR PAGE $860 $785 $750 $720 $645 4C BW $655 $580 $545 $515 $440

EIGHTH PAGE BW $420 $360 $345 $315 $275 ONLY

BILLBOARD 4C $1195 $1090 $1030 $990 $935 ONLY

FULL PREMIUM* $2458 $2188 $2082 N/A N/A 4C BW $1970 $1700 $1594 N/A N/A

*Page 2, Page 3, & Inside Cover

AD DIMENSIONS

1/2 V 1

1/4 1/2 H BILLBOARD 1/8

W 9.875” X H 2.0” 1/4: W 4.85” X H 5.63” 1/2 V: W 4.85” X H 11.4” FULL: W 9.875” X H 11.4” 1/8: W 4.85” X H 2.75” 1/2 H: W 9.875” X H 5.63”

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Front Page Bilboards ADVERTISING Front Page Billboards

Front-page billboards in your community newspaper allow you to maximize your ad by putting it in the spotlight of the front page.

BILLBOARD DIMENSIONS W 9.875” X H 2.0”

RATES (4C ONLY)

COVER 1x rate/ad $1,195 6x rate/ad $1,090 13x rate/ad $1,030 BILLBOARD 26x rate/ad $990 52x rate/ad $935

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : Web Ads

ADVERTISING Web Ads and eNewsletter

DEADLINES & SPECS

Approved artwork is due 7 days prior to publication date. EMAIL all ad creatives to: [email protected]. FLASH FILES ARE NOT ACCEPTABLE FOR eNEWSLETTERS.

1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your account executive. No flash ads accepted for eNewsletters. 2. Files must be no larger than 30k.

975 X 121

300 X 600 WEBSITE MASTHEAD 975 X 121 PIXELS 300 X 250 PIXELS PIXELS 300 X 250

SQUARE LEADERBOARD RECTANGLE NEWS ARTICLE 300 X 600 1 website $719 1 website $989 1 website $1,079 2 websites $1,229 2 websites $1,679 2 websites $1,849 3 websites $1,729 3 websites $2,369 3 websites $2,599

WEBSITE FOOTER 4 websites $2,159 4 websites $2,969 4 websites $3,239 5 websites $2,339 5 websites $3,209 5 websites $3,509

30 day duration 975 X 121

EMAIL BLAST MASTHEAD eNEWSLETTERS

300 X 250 Our eNewsletters are a THE VILLAGER CHELSEA NOW smart and effective way to 2,000+ Subscribers 2,000+ Subscribers reach a concentrated, $159 $159 EMAIL BLAST 300 X 250 opted-in audience of dedicated readers. Your ad will be surrounded by 300 X 250 GAY CITY NEWS DOWNTOWN EXPRESS updated editorial from the 8,000+ Subscribers most recent online issues 17,000+ Subscribers 975 X 121 of our papers. $529 $269

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit : VIP Partners VIP PARTNERS

AIDS Walk American Angelikca Film BMW Brooklyn PRIDE New York Airlines Center

The Center Clearview Continuum Crunch Gym Empire State Cinemas Health Partners Pride Agenda

Equality Forum GLBT Expo GMHC God’s Love We Heritage of Pride Deliver

Home Depot Human Rights IGLHRC Key West Lexus Campaign

FOUNDING MEMBER

Manhattan National Gay New York Health New York NewFest Chamber Media & Racquet Club University of Commerce Association

FOUNDING MEMBER Queens Pride

POINT Foundation Queens PRIDE Taste of Tribeca Toyota Tribeca Film Fest

FOUNDING MEMBER

Trinity Wall Unleashed by Virgin Mobile Street PETCO

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

FOUNDING MEMBER NYC COMMUNITY MEDIA 2013 Media Kit : Client Testimonials SAY WHAT? Client Testimonials Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities. We raised more than $20,000 in just 3 hours. Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next NYC Community level. We could not have done this without your support. Media delivers just that - Communities Thank you so much, AYAKO ALLEN where our customers live, work and play.

DANA THAYER Senior Vice President, The Villager is a great avenue to build community Marketing support for our youth softball and baseball programs. Chelsea Piers The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar. We’ve enjoyed a long and fruitful relationship and look forward to many years to come. DANIEL MILLER President Greenwich Village Little League

Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham I am delighted to be advertising in Downtown Split Rock Golf Courses, are Express. Your design team has made my job so fabulous wedding locations. With Gay City News’s vast much easier. Everything about the experience has audience through print, online been easy, helpful and straightforward. We are new and e-mail, we have booked three gay weddings for the to the neighborhood, so it’s hard to know where upcoming year. to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Thank you! Park City to introduce myself. There in the lobbies I HOLLY REDHEFFER saw several publications, Downtown Express being one National Sales Management of them Of course it’s hard to know what people are & Marketing Project Manager actually reading...so I asked. Again and again doormen American Golf Corporation told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a ﬁnger to the pulse of what is happening downtown.

ALICIA SALZER MD Co-Founder, Medhattan Immediate Medical Care

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax) NYC COMMUNITY MEDIA 2013 Media Kit

FRANCESCO REGINI SENIOR VP OF SALES & MARKETING [email protected] 646-452-2496

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