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Village Alliance FY 2018 Annual Report

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Village Alliance FY 2018 Annual Report Village Alliance FY 2018 Annual Report Dear Neighbors, Since 1993, the Village Alliance has focused on keeping the streets of the Central Village sparkling clean and comfortable. Twenty-five years later, we still deliver these important core services, which comprise almost half of our annual budget. Day after day, our hard-working street teams are dedicated to the small details that improve quality of life for everyone. Be it sweeping sidewalk debris, removing graf- fiti, clearing snow from street corners or tracking anti-social behavior, the Village Alliance ensures that the beauty and District Population welcoming spirit of the neighborhood shines through. 44,593 / 50,343 A quarter-century ago, not many people enjoyed a stroll along 8th Street – they couldn’t. Decades earlier the sidewalks had been narrowed to accommodate a streetcar line, which later disappeared. But the sidewalks remained slivers. It took more than five years to remedy the situation – by widening the sidewalks, planting trees, and installing elegant streetlamps. There is now an international movement of such street re-balancings – known as “complete streets” – implemented here in the Village years before the trend emerged. Clean Team Members Beyond physical improvements, the Village Alliance advocates for and promotes local busi- 4 / 8 nesses that contribute to our neighborhood fabric. Beginning in the mid-1990s, the Alliance produced community events such as the Rock-n-Roll Fashion Show on 8th Street and devel- oped targeted promotions to improve the local economy. These days, walking tours, tourist information booths, neighbor discounts and advertising campaigns are but a few of the critical marketing services we offer. As core services, streetscape and marketing initiatives define our role in the neighborhood, Clean Team Hours but the Village Alliance also produces and hosts events aimed at bringing the community 10,016 / 22,868 together. Whether it is a networking event, a fundraiser, a lecture or art program, we strive to showcase local businesses, creative talent and academic institutions to both a local audience and the world beyond. The evolution of our placemaking efforts began over a decade ago in Ruth Wittenberg Triangle and on 8th Street, but expanded to include Washington Square Park and the newly refurbished Astor Place plazas. Tons of Trash I would like to express tremendous gratitude to our community partners, our elected offi- Removed cials and colleagues in government agencies for partnering in our efforts to improve life 621 / 1,094 in Greenwich Village over the past quarter century. We hope to see you out on Astor Place and throughout the Central Village supporting our local businesses, attending events and in general enjoying the Village’s magnificent history and character. Visit us any time at 8 East 8th Street, we welcome feedback and ideas on how we can make the neighborhood a better place to live, work and visit. Trash Receptacles Sincerely, 52 / 103 William Kelley Martin Dresner Executive Director President VILLAGE ALLIANCE BY THE NUMBERS ( 1993 / 2018 ) Median Income District Population (in 2015 dollars) Median Age Group Blocks Managed 44,593 / 50,343 $83,500 / $110,000 25-39 / 20-34 25 / 44 Clean Team Planters/ Members Tree Pits Hanging Baskets 4 / 8 39 / 145 0 / 103 Blocks Managed 25 / 44 Street Furnishings Sanitation Clean Team Hours Painted Scorecard % % 10,016 / 22,868 387 / 6,885 79 / 100 Storefront Illegal Sidewalk Businesses Vendors Tons of Trash 317 / 435 126 / 2 Community Events Incidents of Removed Produced Graffiti 621 / 1,094 2 / 16 1,500 / 377 Public Safety Incidents Trash Receptacles Professionals Logged Patrol Hours 52 / 103 8 / 3 3,228 / 2,860 9,984 / 6,219 Info Guides Village Access Card Digital Distributed Participants Audience 0 / 20,000 0 / 81 600 / 35,000 OF IMPROVING PUBLIC SPACE Improving public open space is central to the Village Alliance mission. Since the beginning, our goal has been to create and maintain beautiful streets, sidewalks and public spaces, ensuring a pedestri- an-friendly environment that is the hallmark of Greenwich Village. The Village Alliance prioritizes the human-scale experience by advocating for major ventures like widening 8th Street sidewalks, to the more recent Village Gateway project and Astor Place plaza reconstruction. Our first major capital improvement project was completed in 2003, a $2M streetscape enhancement of 8th Street between Broadway and Sixth Avenue. Wider sidewalks, dozens of new street trees and decorative cast iron lamp poles with hanging baskets marked a turning point in the previous decline of one of Greenwich Village’s most famous and oft-visited commercial corridors. More recently, the Village Gateway project brought pedestrian safety enhancements to Sixth Avenue and 8th Street corridors in 2016, doubling the size of Ruth Wittenberg Triangle and creating landscaped pedestrian zones at major intersections. The improvements now allow neighbors to enjoy outdoor seating, bicycle lanes and parking corrals, and safer traffic conditions due to lane striping and signal timing changes. The $16M Astor Place/Cooper Square renovation project was the district’s most ambitious capital project to date opening to the public in 2017. The stunning urban design by WXY Studio reimagined A group of local property 1993 1994 owners and merchants The Village Alliance Supplemental District Manage- sanitation and led by Norman Buchbinder ment Association is graffiti removal came together in 1990 incorporated; services begin in Mayor David Dinkins March to address deteriorating signs BID into law Public safety patrols street conditions along on September 30th begin in May, with th covering 25 blocks 8 Street. The group an immediate crack- with an annual down on vending of eventually formed the assessment of stolen goods on St. $476,000 Village Alliance and Marks Place sponsored the creation of the city’s 28th Business Improvement District in 1993. OF IMPROVING PUBLIC SPACE and replaced underutilized streets to create over a half-acre of landscaped public plazas in an area of the city sorely lacking in gathering spaces. Our newest public space initiatives involve the production of temporary public art installations in the Central Village. In 2018 we presented the massive sculpture, The Last Three, by Australian artists Gillie and Marc. The Astor Place installation was part of a global campaign entitled “Goodbye Rhinos” aimed at drawing public attention to the imminent extinction of the northern Since the beginning, our goal has been to white rhinoceros due to poaching. create and maintain beautiful streets, sidewalks and public spaces, ensuring a On the western side of the district, pedestrian-friendly environment that is we worked with Czech artist Ondrej the hallmark of Greenwich Village. Kobza to bring Poetry Jukebox to Ruth Wittenberg Triangle. An interactive art piece, visitors may select and listen to any of 20 famous local poets reading a sample of their work in their own voices. The Village Alliance will continue to feature public art in locations throughout the district as a means to reflect the artistic heritage of Greenwich Village, engage the public and enliven the neighborhood. 1995 1996 1997 1999 First outdoor Customized First Back to Astor Place subway “Rock & Roll Information Kiosks School coupon book triangle landscaped Fashion Show” are constructed for produced for the first time features youth- Ruth Wittenberg Holiday lights, oriented fashion on Triangle and Astor caroling and window 8th Street Place. design competition First 8th Street Retail façade master debut retail market study plan completed conducted Weekly free guided walking tours begin 1998 First comprehensive Greenwich Village Vornado renovates tourist website and 770 Broadway; VNU business directory is leases 500,000 sf developed and adds over 1,000 employees to district OF COMMUNITY, COMMERCE & CULTURE At the core of Village Alliance programming is the belief that a truly successful neighborhood contains not only beautiful public open space, but also a diverse array of retail and cultural establishments. Through the years we have promoted and advocated on behalf of the local independent business community and supported local social service and cultural organizations with modest resources. Our events and promotions have always sought to connect community with commerce and culture. In the days before the digital revolution, the Village Alliance promoted our businesses through coupon books and printed tour guides. We even hired trolleys to bring visitors downtown and experience a bit of Greenwich Village bohemia. Today we still encourage the community to patronize local establish- ments through digital promotions like Village Vitality and original content on our lively social media channels, @GreenwichVillageNYC and @AstorPlaceNYC. The Village Access Card program, now in its third year with over 80 participating merchants, offers exclusive benefits to neighborhood residents and workers. Our small businesses need your patronage more than ever, visit www.greenwichvillage. nyc/deals to sign up for your free card and explore the best shopping, dining and services the Village has to offer. In addition to our small business promotions, we also produce year-round events aimed at introducing neighbors to our retail, restaurant and cultural partners. Events like the Positively 8th Street Festival, Creativity Cubed, Networking Happy Hours, the Astor Alive! Performing Arts Series and our continued support of
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