Astor Alive! Vi llAge Al l iAnc e FY 2017 Ann uA l Re poRt Dear neighbors, The past year has been one of growth at the offering exclusive incentives. The Village Village Alliance, with major new public space Alliance also offers educational and networking operations, marketing initiatives and community opportunities to our business community, free events at the forefront of our agenda and marketing assistance and a variety of programs accomplishments. We hope you take a moment aimed at increasing district foot traffic. to read this Annual Report and learn more Over the past two decades the Village Alliance about our service to the community. has been a major force in cleaning up our

In 2016 we were thrilled to welcome new streets, beautifying public spaces and promoting YoRk citY’s newest public spAces to the the best the Village has to offer. We hope to see neighborhood! is a thriving focal you out on 8th Street, in Astor Place and point for the local business community, cultural throughout the district supporting our local organizations, students, residents and for all who businesses, attending events and in general pass through the glorious new plazas. We look enjoying the Village’s magnificent quality of life.

forward to presenting a variety of free cultural we thAnk ouR stAkeholDeRs FoR YouR and small-scale activities that showcase the continueD suppoRt , and welcome feedback on creative spirit of our world-class neighborhood. how we can make the neighborhood a better place to live, work and visit. The Village Alliance is always looking for ways to help our local merchants succeed and grow their business in ’s challenging regulatory environment. Our loyalty card program, Village Access, seeks to connect William Kelley Martin Dresner locAl ResiDents with smAll businesses by EXECUTIVE DIRECTOR PRESIDENT

ON THE COVER : The first ever Astor Alive! Festival was a raging success, bringing together 20,000 guests wowed by 44 performances from 21 incredible performing arts organizations, all to celebrate the redesign and reopening of Astor Place and .

Four different stages of song, dance, theater, and spoken word performances made Astor Alive! the biggest cultural event ever seen at Astor Place. The entirely local performing arts lineup included incredible talent from legendary cultural powerhouses like Blue Man Group, The Public Theater, Joe’s Pub, La MaMa E.T.C., Peridance, Poetry Club, Danspace Project, Rod Rodgers & many more, including local educational institutions. pla cemaking

Jam in April, our seasonal programs feature local performance and visual artists, as well as a broad range of participatory events in a comfortable and welcoming environment. The Astor Blaster Silent Disco in June commemorated the broad musical legacy of the neighborhood, while the family- oriented “Creativity Cubed” series focuses on crafts and storytelling through paper sculpture, mosaics and other media. To stay up to date with the latest events in Astor Place and surrounding neighborhood, including free fitness classes and At long last, the years of planning, design and more, follow @AstorPlaceNYC on social media or construction of the transformative Astor Place/ visit www.astorplace.nyc Cooper Square renovation project came to fruition this past fall. A decade in the making, Placemaking these newly created town squARes will seRVe efforts are the communitY primarily as places to sit, relax evident through- and observe the city’s bustling streets, but also as a out the district, stage to showcase local arts programming. We are most notably truly thrilled to steward these new spaces as the our landscaping City’s licensed maintenance partner for Astor Place. and public art initiatives. The end of construction brought with it the eagerly Our most recent anticipated return of Tony Rosenthal’s iconic landscaping project involved upgrading tree pits cube sculpture, New York City’s first piece commissioned along West 8th Street to improve root health. as part of its first Public Art Program, which turns 50 We also facilitated a this year. We also dedicated another iconic work of public ARt instAllAtion art at Astor Place in 2016, Jim Power’s mosaic poles, At Ruth wittenbeRg tRiAngle, ouR lARgest On view through September seven of which are now permanently installed in the eFFoRt to DAte. 2017, Gillie & Marc’s whimsical “Paparazzi Dogs” plazas. Working with the city and local community is an engaging delight to all who pass by. stakeholders for approvals and funding, the poles tell the cultuRAl histoRY oF the neighboRhooD, AnD ARe A tRiumph oF populist ARt . To mark the opening of the new public spaces, the Village Alliance produced the inaugural Astor Alive! Performing Arts Festival, presenting 44 performances by 21 local arts organizations over two days, free to the public. A Full seAson oF FRee pRogRAmming is Also plAnneD to celebRAte the cube’s 50 th biRthDAY . Beginning with the Astor Poetry community events

The Village Alliance has been actively increasing foot traffic. Spring brought a slew of free outdoor our visibility in the community, largely through community events to Astor Place, including poetry production of community events, often in readings, dancing, arts & crafts, storytelling and partnership with local businesses or advocacy fitness in celebration of the 50th anniversary of organizations. This gives us the opportunity to Tony Rosenthal’s Alamo cube sculpture. broaden our audience, educate neighbors about our services, and ultimately builD stRAtegic pARtneRships thAt beneFit ouR locAl meRchAnts AnD ResiDents .

Inspired by and part of a year-long 100th birthday celebration, we teamed up with the And finally, neighbors came out “on the road” with Society for Historic Preservation to create a trivia the Village Alliance on three summer Saturdays night, even catching a glimpse of “Jane Jacobs” at the 5th annual positiVelY 8 th stReet FestiVAl . herself. The entertaining evening was such a hit Local businesses, residents and artists came we plan to make it an annual tradition. Last fall together on West 8th Street for live performances, we heard from Councilmember Corey Johnson children’s games, outdoor dining, art workshops and a bit of recreation to celebrate the unique at a smAll business netwoRking hAppY houR co-hosted with the Greenwich Village Chelsea cultural history of the area. Chamber of Commerce. These events foster connections within the local business community, both within the district and throughout the neighborhood more broadly.

In the new year, we

presented VillAge VitAlitY , a two-week series of fitness classes, health & beauty treatments and promotions at gyms, studios and health related retailers across Greenwich Village. The successful promotion aimed to improve mind, body and soul during traditionally low seasonal small businesses

This year and the Village strengthen Alliance the local retail launched economy. a new Since campaign launching in to raise the 2015, we have profile of distributed Greenwich thousands of cards to local residents and Village’s employees in Village zip codes. To get your free original card and discover how you can support small

Main Street. The mADe on 8 th stReet campaign businesses in Greenwich Village, visit highlights the people, places and lifestyles of villagealliance.org/deals. one of the most iconic streets in New York City. Working with local merchants, we will feature Our neighborhood social media channels the stores, restaurants and services that make continue to engage over 20,000 followers under our corner of the world unique, quirky and the gReenwich VillAge nYc and AstoR plAce nYc vibrant. Stay tuned for themed weeks and events names, reflecting our intent to provide content focused on food, fashion and art throughout that appeals to the broader neighborhood as well the coming year. as to those interested in learning about and/or visiting Greenwich Village. Follow us on Facebook, In January we introduced Version 3.0 of our Twitter and Instagram for the latest neighborhood neighborhood merchant loyalty program, the news, events and business information. If social

VillAge Access cARD . Offering deals and media is not your focus, then visit our website, incentives at over 75 local businesses, the Village villagealliance.org, and sign up for our e-newsletter,

Access Card encourages Villagers to shop locally the VillAge beAt .

wel come new meRchAnts

• Ancolie • Dunkin Donuts • loring place • orangetheory • stolle bakery 58 West 8th Street 52 East 8th Street 21 West 8th Street Fitness 109 West 10th Street 51 Astor Place • Ayios greek • goods for • mi-ne sushi • sushi katsuei Rotisserie the study 496 Sixth Avenue • Raw mkt 357 Sixth Avenue 2 St. Marks Place 50 West 8th Street 61 East 8th Street • northwell • sweetgreen • chi snack shop • hao noodle urgent care • seabird 10 Astor Place 22 St. Marks Place & tea 41 East 8th Street 361 Sixth Avenue 401 Sixth Avenue • Verizon • coup • nY kids club • see ’s candies 462 Sixth Avenue 64 Cooper Square • intelligent 1 East 8th Street 60 West 8th Street nutrients • wink • cVs 1 Fifth Avenue • nY sports club • smile Direct club 406 6th Avenue 475 Sixth Avenue 4 Astor Place 349 Sixth Avenue quality of life

Our Clean Team worked hard over the past year to with merchants to assess safety concerns, keep our streets clean, logging 22,868 sanitation interact with residents and visitors and provide hours, removing 1,075 tons of garbage and constructive feedback in daily reports to inform caring for 58 pieces of plaza furniture. Our meetings with police and property managers. largest and most visible program, we scraped, Over the past year, our team has logged an cleaned and painted 22,285 areas of streetscape astounding 5,419 incidents, providing the and removed 385 large incidents of graffiti this Alliance with invaluable information and past fiscal year. We are also pleased to report statistics that allow us to more effectively work that our patrol officers have been a valued and with local police precincts to address recurring dedicated extension of our own staff over the street conditions. Finally, our horticultural past year, patrolling seven days per week for a team was busy this year caring for 55 planters, total of 7,250 hours. As ambassadors to the 145 tree pits and 48 hanging baskets, putting district, public safety officers regularly check in the “green” in Greenwich Village.

noRmAn buchbinDeR AwARD

The Norman Buchbinder Award is presented annually to the property or business owner that most embodies the pride in community and robust attention to neighborhood revitalization that was the hallmark of Mr. Buchbinder, founding President of the Village Alliance. This year’s award honors Edward J. Minskoff Equities, owners of 51 Astor Place. Since retail leasing concluded in 2016, the office building's tenant mix and street presence has brought a physical and social transformation to the neighborhood. Not only is 51 Astor Place a sleek addition to the skyline, but Minskoff Equities also created one of four integrated public plazas at Astor Place. Two impressive works of art adorn the plaza and lobby of 51 Astor Place, Keith Haring’s “Self Portrait” and Jeff Koons’ “Balloon Rabbit (Red),” complementing Tony Rosenthal’s “Alamo" and Jim Power’s mosaic poles in what is becoming a pantheon of public art. The meticulous management of the building’s public realm and attention to detail behind every element of this newest Astor Place edifice are the reasons we are pleased to award the 2017 Buchbinder Award to Minskoff Equities. VillAge AlliAnce FY 2018 budget

Notes: 1. BID Assessment Increase voted Revenue FY2018 budget FY2017 Actual FY2017 budget on by Board of Directors 1 (FY 16 $1.2M; FY 17 $1.3M; BID Assessment $1,400,000 $1,300,000 $1,300,000 FY 18+ $1.4M) Astor Place Concession s2 $75,000 $18,000 $75,000 2. Revenue from Astor Place kiosk Astor Place Event Fee s3 $50,000 $50,000 $25,000 concessions (opened 4Q FY 2017) 3. Maintenance fee paid by Astor Place Sponsorship s4 $50,000 $55,000 $100,000 private events at Astor Place Interest $2,000 $2,200 $2,000 4. Program sponsorships from direct fundraising efforts Grants/Other $5,000 $24,000 $5,000 (Astor Place) 5. The proportionate share of totAl ReVenue $1,582,000 $1,449,200 $1,507,000 Sanitation and Public Safety expenses are accounted for under Astor Place Programs. expenses FY2018 budget FY2017 Actual FY2017 budget 6. New Landscaping Contract will result in lower costs program services moving forward Sanitation & Graffiti Remova l5 $435,000 $386,000 $386,000 7. Includes Washington Square Public Safet y 5 $83,000 $83,000 $105,000 Park Fund disbursement: 50% in FY 2017 and 50% in Promotion, Marketing & Events $117,500 $137,500 $137,500 FY 2018. Funds have accrued Streetscape/Capital Maintenance $10,000 $10,000 $10,000 separately in the Park Fund. Horticultur e6 $45,000 $60,000 $60,000 8. Includes Sanitation, Public Safety, Horticulture, Capital Community Events/Programs 7 $62,500 $67,500 $2,500 Maintenance and Community Astor Place Program s8 $279,000 $358,000 $371,000 Programs at Astor Place 9. Includes Equipment, Supplies, Permits, Insurance, general/Administrative Professional Fees and a Rent & Utilitie s $57,412 $52,552 $52,552 portion of staff time. Office Administration $52,200 $51,700 $51,700 Astor Place Administration 9 $138,500 $133,750 $133,750 Wages/Taxes/Benefits $361,345 $350,000 $339,837

totAl pRogRAm & ADministRAtiVe eXpenDituRes $1,641,457 $1,690,002 $1,649,839 net opeRAting cost s ($59,457) ($240,802) ($142,839) pRojecteD liquiD Assets $562,093 as of July 1, 2018

VillAge AlliAnce boARD & stAFF

oFFiceRs Greg Gushee Ian Ginsberg David Ford THE RELATED COMPANIES C.O. BIGELOW REPRESENTATIVE, CB #3, Martin Dresner, Will Morgan President class c: Residential tenants VORNADO REALTY TRUST IDEAL GLASS Cormac Flynn VillAge AlliAnce stAFF Douglas Gross, Esq., Arlene Peralta Tony Hiss William Kelley Vice President Executive Director GOETZ FITZPATRICK LLP Adam Pomerantz class D: elected officials Terri Howell William Abramson SIXTH AVENUE EQUITIES Hon. Bill de Blasio Director of Operations Treasurer MAYOR, CITY OF NEW YORK Bruce Spiegel Daniella LaRocco BUCHBINDER & WARREN, LLC ROSE ASSOCIATES, INC Hon. Gale Brewer Director of Planning & Shirley Secunda, Economic Development Jeffrey Sussman MANHATTAN BOROUGH Secretary PRESIDENT Will Lewis MINSKOFF EQUITIES REPRESENTATIVE CB#2, Hon. Scott Stringer Marketing & MANHATTAN Donna Vogel COMPTROLLER, Events Manager NEWMARK HOLDINGS CITY OF NEW YORK class A: owners Hon. Margaret Chin of Real property class b: commercial tenants NEW YORK CITY COUNCIL Lawrence Cacciatore Jon Feldman THE STUMPTOWN COFFEE ROASTERS class e: public members Margaret Crowell Richard Geist Jeff Ferzoco CAPE ADVISORS, INC. UNCLE SAM’S ARMY NAVY Michael E. Levine Village Alliance 8 east 8th street new Yo rk, new Yo rk 10003 (212) 77 7-2173 villagealliance.org

PHO TOS: William Kelley, Will Lewis, Ian Douglas DESIG N: Co ffee Cup Design Studio